Fashion

Endorsement Deals 2 mins read

ATEEZ’s Mingi Joins Calvin Klein as New Ambassador

ATEEZ‘s Mingi has been announced as the newest ambassador for global fashion brand Calvin Klein, joining the ranks of high-profile stars like Jungkook of BTS, SEVENTEEN’s Mingyu, and ASTRO’s Cha Eunwoo.

Mingi revealed his role as Calvin Klein’s ambassador on December 13 by posting images from the brand’s Holiday campaign on his Instagram. The post has already accumulated over 650,000 likes, showing immense support from his fans. On Calvin Klein’s official social media account, Mingi was seen wearing the “Iconic Modern Trunk” in a fresh design.

The K-pop star’s ambassadorship follows a string of successful partnerships Calvin Klein has formed with some of K-pop’s biggest names. 

Career Highlights: Mingi’s

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Endorsement Deals 2 mins read

Charli XCX Leads Acne Studios’ Spring/Summer 2025 Campaign

Charli XCX has taken center stage in Acne Studios‘ latest Spring/Summer 2025 campaign, continuing her collaboration with the iconic Swedish fashion house. Shot by renowned American artist Talia Chetrit, the campaign highlights Acne Studios’ signature pieces, including coated, iridescent, and painted denim, as well as the season’s must-have it-bags. Known for her bold and avant-garde style, Charli XCX effortlessly embodies the brand’s edgy and innovative aesthetic.

Career Highlights: Charli XCX, born Charlotte Aitchison, has been a trailblazer in the pop music industry since her breakout in 2012 with the hit single I Love It, a collaboration with Icona Pop. Her career skyrocketed with her contributions to global hits like Fancy with Iggy Azalea and Boom Clap, featured in the film The Fault in Our Stars. Charli’s ability to blend experimental sounds with mainstream pop has earned her critical acclaim and a dedicated fanbase.

Her discography includes chart-topping albums like True Romance (2013),

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Brand Ambassador 2 mins read

Emily Ratajkowski Signs New Endorsement Deal With Intimissimi

Intimissimi, the renowned lingerie and loungewear retailer, has announced supermodel and entrepreneur Emily Ratajkowski as its new U.S. brand ambassador. Following in the footsteps of Jennifer Lopez, Intimissimi’s global brand ambassador in 2023, Ratajkowski brings her signature style and influence to the brand’s latest campaign. Known for her bold and empowering fashion choices, Ratajkowski has previously been spotted wearing Intimissimi’s viral cashmere boatneck top on the streets of New York, blending everyday wear with the brand’s chic aesthetic.

Career Highlights: Emily Ratajkowski rose to fame in 2013 after appearing in the music video for Robin Thicke’s Blurred Lines, a moment that catapulted her into the global spotlight. Since then, she has established herself as a multifaceted talent in fashion, acting, and writing. As a model, she has fronted campaigns for luxury brands such as Marc Jacobs,

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Brand Ambassador 2 mins read

Nick Jonas Signs New Endorsement Deal with Fossil

Musician and actor Nick Jonas has officially joined Fossil as their new brand ambassador for 2025. The campaign, set to launch in the second half of the year, will highlight the “cultural power of music,” with Jonas bringing his star power and musical influence to the forefront of the iconic watch brand’s messaging. Jonas joins a lineup of previous Fossil collaborators that includes Austin Mahone, Kristen Bell, and Stefan Cleveland.

Career Highlights: Nick Jonas rose to fame as one-third of the Jonas Brothers, the chart-topping band he formed with his brothers Kevin and Joe. The group achieved massive success in the 2000s with hits like “S.O.S.,” “Burnin’ Up,” and “Lovebug,” and solidified their place in pop culture after their Disney Channel series Jonas and roles in Camp Rock. After a brief

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Endorsement Deals 2 mins read

Westside Gunn Collaborates with Purple Brand for Custom GXFR Jacket

Rapper and fashion innovator Westside Gunn has teamed up with Purple Brand to release an exclusive custom jacket, the GXFR x Purple Brand piece, in celebration of his highly anticipated HEELS HAVE EYES 3 event. Known for his bold style and unique collaborations, Gunn models the one-of-a-kind jacket in Purple Brand’s latest campaign. This collaboration follows previous projects between Gunn and the brand, including custom-designed jeans that garnered attention within the fashion and hip-hop communities. Gunn joins other notable figures who have represented Purple Brand, such as boxer Caleb Plant and model CHXRRY.

Career Highlights: Westside Gunn, a prominent figure in hip-hop, is best known as a founding member of Griselda Records, a label he started alongside his brother Conway the Machine and cousin Benny the Butcher. Known for his raw, gritty lyrics and authentic approach, Gunn has helped shape

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Endorsement Deals 2 mins read

C.P. Company x adidas Originals Unveil Collaborative Campaign Featuring British Icons

In celebration of the SPZL line’s tenth anniversary, C.P. Company and adidas Originals have launched a highly anticipated collaborative apparel and footwear collection. The campaign, titled Party of Dreams, showcases a lineup of prominent British talent, including actor Ashley Walters, acclaimed actor Stephen Graham, legendary musician Goldie, model Robert Brooks, and model Toby Mclellan, bringing together a dynamic mix of style and cultural influence.

Talent Highlights:

Ashley Walters: Known for his powerful portrayal of Dushane in the acclaimed British crime drama Top Boy, Walters has also stepped behind the camera as a director. His recent directorial projects include the much-anticipated series A Thousand Blows, further establishing his presence in the entertainment industry.

Stephen Graham: Renowned for his versatility, Graham

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Music 2 mins read

Ariana Grande Stars in Swarovski’s ‘Party of Dreams’ Holiday 2024 Campaign

Swarovski has launched its Holiday 2024 campaign, Party of Dreams, featuring global brand ambassador Ariana Grande. This luxurious campaign, directed by Swarovski’s Creative Director Giovanna Engelbert and shot by renowned photographers Mert and Marcus, takes place in an opulent, Swarovski-themed nightclub setting. Grande appears in a series of stunning shots and videos wearing jewelry from Swarovski’s Millenia and Matrix Crash collections, styled in an outfit specially designed by Engelbert.

About the Partnership: Ariana Grande, who was announced as Swarovski’s global brand ambassador in July 2024, has brought her signature elegance to the Party of Dreams campaign, embodying the brand’s celebration of glamour and modern luxury. The campaign video features Grande alongside other guests, creating a festive scene that showcases Swarovski’s bold and intricate designs.

Career Highlights: Ariana Grande began her career in entertainment with

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Film/TV 2 mins read

Harry Collett Collaborates with Calvin Klein on New Campaign

House of the Dragon star Harry Collett has partnered with Calvin Klein for the brand’s latest campaign, posing in Calvin Klein underwear and joining an elite lineup of celebrities who have famously represented the iconic brand, including Mark Wahlberg, Justin Bieber, Michael B. Jordan, and Jacob Elordi. Collett’s collaboration brings his rising star power into the fashion world.

Career Highlights: Harry Collett first emerged on the acting scene through notable roles in London’s West End productions, including Billy Elliot: The Musical and Matilda The Musical, which set the foundation for his acting career. He transitioned into television, gaining recognition for his portrayal of Oliver Hide in the BBC drama Casualty, a role he held from 2016 to 2022, showcasing his range as a young actor.

In 2020, Collett starred alongside Robert Downey Jr. as Tommy Stubbins in the family adventure film Dolittle, solidifying his place in film. Most recently, he captivated audiences as Jacaerys Velaryon in HBO’s House

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Campaigns 2 mins read

New York Knicks’ Josh Hart, Jalen Brunson, and Mikal Bridges Collaborate with Nike for Wu-Tang Clan Dunk Campaign

New York Knicks teammates Josh Hart, Jalen Brunson, and Mikal Bridges have joined forces with Nike to celebrate the re-release of the iconic Wu-Tang Clan Dunk High sneakers. The campaign features a skit where the trio enjoys ice cream from a van, adding a playful touch to the nostalgic return of the sneakers, which first debuted in 1999 with the memorable “Killa Beez” black and yellow color scheme.

Sneaker

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Endorsement Deals 1 mins read

Alexandre Sarr Signs New Deal With Versace

Nineteen-year-old French basketball standout Alexandre Sarr has been announced as Versace’s newest Global Brand Ambassador. Known for his impressive athleticism and emerging talent, Sarr celebrated his selection as the #2 overall pick in the 2024 NBA Draft by the Washington Wizards wearing a custom Atelier Versace suit, showcasing the synergy between his style and the brand’s aesthetic.

Career Highlights: Sarr began his journey in basketball at just 14, training with various professional teams across Europe, Australia, and the United States. Most recently, he played for the Perth Wildcats in Australia’s NBL, where his performances caught the attention of NBA scouts. Known for his 7’1” frame, Sarr brings defensive strength and versatility to the court, drawing comparisons to NBA’s elite defenders for his shot-blocking and rim protection abilities.

Internationally, Sarr has represented France in global competitions, winning a bronze medal at the FIBA U17 World Cup in 2022 and a silver at the U19 World Cup in 2023. His potential as a defensive anchor

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Campaigns 2 mins read

Megan Thee Stallion Collaborates with True Religion for Holiday Campaign

Three-time Grammy-winning rapper Megan Thee Stallion has signed on as the face of True Religion’s latest holiday campaign. Known for her dynamic presence in both music and fashion, Megan joins True Religion in a collaboration that also features rapper Hunxho. This campaign represents a significant moment for the brand, as it takes a 360-degree approach to reach its audience across multiple platforms.

Campaign and Marketing Approach: The holiday campaign, which debuts on Tuesday, will extend beyond traditional advertising. It includes out-of-home marketing, a social media takeover by influencer Dudette, and holiday-inspired Q&A sessions featured on True Religion’s website and app. Additionally, paid content will be visible on CTV television, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook, and across various audio platforms, ensuring wide coverage across digital and social media spaces.

Megan’s Fashion Influence: Megan Thee Stallion’s

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Endorsement Deals 2 mins read

Central Cee Collaborates with Nike on Air Max 95 Sneaker Release

British rapper Central Cee is teaming up with Nike for an exciting new sneaker collaboration, set to drop during the holiday season of 2024. The collaboration focuses on the iconic Nike Air Max 95, blending Central Cee’s urban style with Nike’s renowned sportswear heritage. The result is a sleek, bold sneaker that fans and sneakerheads alike will be eager to get their hands on.

Sneaker Design Details:The Air Max 95 will feature a captivating color scheme, combining black, red bronze, and various shades of grey. The sneaker’s premium design includes Anthracite nubuck panels on the sides, which give it a sleek, luxurious feel. Accents of metallic red bronze will add a pop of color, highlighting key areas such as the backtab, eyelets, tongue, and the visible Air cushioning units.

The collaboration also features a unique touch with a metal hang tag showcasing a graffiti-inspired Syna design, reflecting Central Cee’s artistic vibe and connection to street culture. The sneaker’s black rubber sole and matching midsole, complete with the signature Nike Air bubbles,

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Basketball 2 mins read

Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson Collaborate with PUMA for New Campaign

PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete’s personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.

The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season, blending athleticism, individuality, and performance. One

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Sports 2 mins read

Cam Thomas Signs Endorsement Deal with KICKS CREW

Brooklyn Nets guard Cam Thomas has signed a new endorsement deal with KICKS CREW, further cementing his status as a rising star in the sneaker community. Known for his impressive sneaker rotation on the court, the 23-year-old athlete has made headlines for his evolving style, switching from adidas to Nike early in his career. Now, as the newest brand ambassador for KICKS CREW, Thomas joins a growing roster of professional athletes and global stars, including NBA legends Kyrie Irving, Damian Lillard, and rising talent Jamal Shead.

KICKS CREW Partnership and Cam Thomas’ Sneaker JourneyThis collaboration with KICKS CREW grants Thomas access to a wide range of products from the brand’s extensive catalog, featuring exclusive drops and high-profile brand collaborations. As a true sneaker enthusiast, Thomas will now have even more opportunities to curate his style both on and off the court, further elevating his profile

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Fashion 2 mins read

BTS’ Jin Signs New Endorsement Deal with Alo Yoga

BTS member Jin has been named the newest global ambassador for Alo Yoga, marking another significant collaboration for the K-pop superstar. This partnership comes as Alo Yoga expands its presence in South Korea, with plans to open its first flagship store in Seoul’s Dosan Park in April 2025. The official campaign featuring Jin will launch in early 2025, positioning him at the forefront of the brand’s introduction to the Korean market.

Alo Yoga’s Expansion and Jin’s Influence: As Alo Yoga continues its global expansion, Jin’s role as a brand ambassador is a major step in connecting with Korean consumers. Known for his global influence and dedicated fanbase, Jin is expected to play a pivotal role in elevating the brand’s visibility in South Korea and beyond.

Other Brand Collaborations: Jin’s partnership with Alo Yoga follows a series of high-profile endorsements. In July 2024, he was named a brand ambassador for luxury French jewelry house FRED, and

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Film/TV 2 mins read

Zendaya & On Collaborate on Campaign Focused on the Power of Movement

Swiss sportswear brand On has teamed up with award-winning actress and artist Zendaya for a series of short films as part of their Fall/Winter 2024 Movement Collection campaign. After announcing a multi-year partnership over the summer, Zendaya became the face of the brand, bringing her star power and personal connection to the importance of movement and well-being.

Following their first campaign, Dream Together, which focused on how sport and movement unite people, On and Zendaya

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Basketball 2 mins read

Cameron Brink Signs New Endorsement Deal with Gorjana

Laguna Beach-based jewelry brand Gorjana has announced WNBA star Cameron Brink as their newest brand ambassador. As the No. 2 overall draft pick for the Los Angeles Sparks, Brink’s partnership with Gorjana highlights her growing influence both on and off the court. She becomes the brand’s second professional athlete ambassador, joining top-ranked tennis star Jessica Pegula, who began collaborating with the brand in 2023.

Founded by Jason and Gorjana Reidel in 2004, Gorjana has become a beloved

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Basketball 1 mins read

Tyrese Haliburton Signs New Endorsement Deal with PUMA

Indiana Pacers star Tyrese Haliburton has signed a new endorsement deal with PUMA, marking a significant move from his previous deal with Nike. The new partnership is expected to position Haliburton as one of the faces of PUMA Basketball, a title currently held by LaMelo Ball of the Charlotte Hornets. With LaMelo receiving multiple signature models and lifestyle shoes, Haliburton’s role is anticipated to expand with similar high-profile branding efforts from PUMA.

Previous Nike Partnership: Haliburton initially signed with Nike when he entered the NBA in 2020. While he did not receive a signature shoe with Nike, he was one of the faces of the brand’s GT Cut line, joining prominent players like Domantas Sabonis and Jrue Holiday.

This new PUMA deal represents a major step forward for Haliburton, as he continues to build his presence both on and off the court.

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Film/TV 2 mins read

Lupita Nyong’o Named Global Brand Ambassador for Chanel

Oscar-winning actress and producer Lupita Nyong’o has been announced as Chanel’s new global brand ambassador. Represented by CAA, Nyong’o has been a friend of the Chanel house for over a decade, frequently gracing red carpets in Chanel’s iconic designs.

Career Highlights: Nyong’o burst onto the global stage with her Academy Award-winning performance in 12 Years a Slave, earning her the Oscar for Best Supporting Actress. Since then, she has starred in major blockbusters, including Black Panther, the Star Wars saga, and her most recent project, A Quiet Place: Day One. At the 2023 Toronto International Film Festival, she voiced the lead character in DreamWorks Animation’s The Wild Robot.

Nyong’o also recently launched her weekly podcast, Mind Your Own, which highlights the stories of African people worldwide in search of love, family, and new beginnings. Next year, she will return to the stage in Twelfth Night

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