Brand Ambassador

Music 2 mins read

Olivia Rodrigo Signs Endorement Deal to Become Lancôme’s New Global Brand Ambassador

Lancôme has announced Olivia Rodrigo as its newest Global Brand Ambassador, highlighting the artist’s fresh, independent spirit and her commitment to advocating for women and girls. A three-time GRAMMY Award-winning singer-songwriter and actress, Rodrigo has solidified herself as one of today’s most influential global entertainers, making her a perfect fit for the iconic beauty brand.

Career Highlights: Olivia Rodrigo first captured audiences as an actress on Disney Channel, starring in series like Bizaardvark and High

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Endorsement Deals 2 mins read

Charli XCX Leads Acne Studios’ Spring/Summer 2025 Campaign

Charli XCX has taken center stage in Acne Studios‘ latest Spring/Summer 2025 campaign, continuing her collaboration with the iconic Swedish fashion house. Shot by renowned American artist Talia Chetrit, the campaign highlights Acne Studios’ signature pieces, including coated, iridescent, and painted denim, as well as the season’s must-have it-bags. Known for her bold and avant-garde style, Charli XCX effortlessly embodies the brand’s edgy and innovative aesthetic.

Career Highlights: Charli XCX, born Charlotte Aitchison, has been a trailblazer in the pop music industry since her breakout in 2012 with the hit single I Love It, a collaboration with Icona Pop. Her career skyrocketed with her contributions to global hits like Fancy with Iggy Azalea and Boom Clap, featured in the film The Fault in Our Stars. Charli’s ability to blend experimental sounds with mainstream pop has earned her critical acclaim and a dedicated fanbase.

Her discography includes chart-topping albums like True Romance (2013),

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Brand Ambassador 2 mins read

Emily Ratajkowski Signs New Endorsement Deal With Intimissimi

Intimissimi, the renowned lingerie and loungewear retailer, has announced supermodel and entrepreneur Emily Ratajkowski as its new U.S. brand ambassador. Following in the footsteps of Jennifer Lopez, Intimissimi’s global brand ambassador in 2023, Ratajkowski brings her signature style and influence to the brand’s latest campaign. Known for her bold and empowering fashion choices, Ratajkowski has previously been spotted wearing Intimissimi’s viral cashmere boatneck top on the streets of New York, blending everyday wear with the brand’s chic aesthetic.

Career Highlights: Emily Ratajkowski rose to fame in 2013 after appearing in the music video for Robin Thicke’s Blurred Lines, a moment that catapulted her into the global spotlight. Since then, she has established herself as a multifaceted talent in fashion, acting, and writing. As a model, she has fronted campaigns for luxury brands such as Marc Jacobs,

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Brand Ambassador 2 mins read

Nick Jonas Signs New Endorsement Deal with Fossil

Musician and actor Nick Jonas has officially joined Fossil as their new brand ambassador for 2025. The campaign, set to launch in the second half of the year, will highlight the “cultural power of music,” with Jonas bringing his star power and musical influence to the forefront of the iconic watch brand’s messaging. Jonas joins a lineup of previous Fossil collaborators that includes Austin Mahone, Kristen Bell, and Stefan Cleveland.

Career Highlights: Nick Jonas rose to fame as one-third of the Jonas Brothers, the chart-topping band he formed with his brothers Kevin and Joe. The group achieved massive success in the 2000s with hits like “S.O.S.,” “Burnin’ Up,” and “Lovebug,” and solidified their place in pop culture after their Disney Channel series Jonas and roles in Camp Rock. After a brief

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Boxing 2 mins read

Mike Tyson Named Brand Ambassador for NAGA

Boxing legend Mike Tyson has joined NAGA, a social trading-focused online broker, as their newest brand ambassador. In the “Party of Dreams” campaign video, Tyson humorously navigates the convenience of using NAGA’s all-in-one app, contrasting it with the hassle of juggling multiple financial apps. The platform allows users to manage trading, copy trading, investing, cryptocurrency, and payments all within a single app, aligning with NAGA’s commitment to simplifying the financial experience.

Upcoming Fight:

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Investments 2 mins read

Khaotic Joins SneakyLinks as Investor and Brand Ambassador

Love & Hip Hop star and rapper Khaotic has joined SneakyLinks, a new social media app, as an investor and brand ambassador. SneakyLinks, co-founded by investor Daniel Gamble and rap legend Jim Jones, launched at Invest Fest ’24, drawing attention for its innovative, privacy-focused platform. With Khaotic’s involvement, SneakyLinks aims to expand its appeal among younger audiences seeking an alternative to mainstream social media, offering a more community-oriented, authentic space.

Career Highlights: Known for his energetic style and candid personality, Khaotic—born Rubin Carlton McFadden—has gained popularity in the music industry with tracks like “Action,” “Keep it Real,” and “Can’t Win for Losing.” His breakout single, “These Hoes For Everybody,” released in 2015, attracted wide attention and solidified his reputation in the rap scene.

In addition to his music, Khaotic became a prominent face on Love

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Basketball 2 mins read

Rob Dillingham Signs Endorsement Deal with Nike

Minnesota Timberwolves rookie Rob Dillingham has inked an endorsement deal with Nike, joining a growing roster of NBA talent backed by the sportswear giant. Selected eighth overall by the San Antonio Spurs in the 2024 NBA Draft and subsequently traded to the Timberwolves, the 19-year-old point guard has quickly made a name for himself with his scoring ability and court vision.

Career Highlights: Dillingham’s journey to the NBA included notable stops at Ye’s Donda Academy and Overtime Elite, where he honed his skills and developed a reputation as a high-potential player. He spent one season with the University of Kentucky, averaging an impressive 15.2 points per game off the bench and shooting 47.5% from the field, earning him the SEC Sixth Man of the Year award. His dynamic style and scoring instincts caught the eye of NBA scouts, leading to his top-ten draft selection.

Nike Partnership: Nike’s signing of Dillingham places him among other rising NBA stars recently signed by the brand, such as Victor Wembanyama and Brandon Miller.

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Endorsement Deals 1 mins read

Alexandre Sarr Signs New Deal With Versace

Nineteen-year-old French basketball standout Alexandre Sarr has been announced as Versace’s newest Global Brand Ambassador. Known for his impressive athleticism and emerging talent, Sarr celebrated his selection as the #2 overall pick in the 2024 NBA Draft by the Washington Wizards wearing a custom Atelier Versace suit, showcasing the synergy between his style and the brand’s aesthetic.

Career Highlights: Sarr began his journey in basketball at just 14, training with various professional teams across Europe, Australia, and the United States. Most recently, he played for the Perth Wildcats in Australia’s NBL, where his performances caught the attention of NBA scouts. Known for his 7’1” frame, Sarr brings defensive strength and versatility to the court, drawing comparisons to NBA’s elite defenders for his shot-blocking and rim protection abilities.

Internationally, Sarr has represented France in global competitions, winning a bronze medal at the FIBA U17 World Cup in 2022 and a silver at the U19 World Cup in 2023. His potential as a defensive anchor

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Music 2 mins read

Stormzy Signs New Endorsement Deal With Dyson To Promote Their OnTrac Headphones

London-born grime star Stormzy has signed on as the global ambassador for Dyson, representing the brand’s new OnTrac headphones. Known for his dedication to excellence in his music, Stormzy’s partnership with Dyson aligns well with the brand’s focus on engineering precision and cutting-edge technology. The OnTrac headphones offer 40mm speaker drivers and advanced audio signal processing, allowing Stormzy to experience a full frequency range (6Hz to 21kHz) and capture every nuance of his music.

Campaign and Product Highlights:

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Endorsement Deals 2 mins read

Cameron Brink Signs New Endorsement Deal with Urban Decay

Cameron Brink, represented by CAA, has been announced as the latest brand ambassador for Urban Decay. As the #2 overall pick in the 2024 WNBA Draft and a rising star for the Los Angeles Sparks, Brink embodies Urban Decay’s values of creativity, self-expression, and empowerment. This collaboration not only introduces Brink as the face of Urban Decay’s latest collection, featuring products like the 24/7 Glide-On Eye Pencil and All Nighter Setting Spray, but also reflects Urban Decay’s ongoing sponsorship of the Sparks for two consecutive seasons.

Career Highlights: Brink made waves at Stanford University, where she helped the team win the NCAA Championship in 2021 and set records as Stanford’s all-time leader in blocks. She became known for her defensive prowess, winning the Naismith Defensive Player of the Year award in 2024 and being named the Pac-12 Defensive Player of the Year in both her sophomore and junior years. Her impact was immediate in her rookie WNBA

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Sports 2 mins read

JuJu Watkins Signs New Endorsement Deal with NYX Professional Makeup

USC Women’s Basketball star JuJu Watkins has become the first female college basketball player to land an endorsement deal with NYX Professional Makeup, marking a milestone in college athletics and the beauty industry. Known for her authentic presence both on and off the court, Watkins embodies NYX’s values of inclusivity, diversity, and self-expression, making her an ideal ambassador for the brand. The partnership will see Watkins featured across NYX’s digital and social platforms, which collectively reach over 30 million followers, as she encourages female athletes to embrace their personal style with the tagline “Make Them Look.”

Career and Influence: Watkins, a First-Team All-American and standout player for USC, has made waves as one of college basketball’s most promising young talents. Named to Sports Illustrated’s “Most Influential Athlete” list, she was awarded “Best Breakthrough Athlete” at the ESPYs earlier this year. Additionally, Watkins is known for her commitment to community development; she is launching

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Endorsement Deals 1 mins read

Cooper Flagg Signs Historic Endorsement Deal with Gatorade

Duke University’s freshman basketball sensation Cooper Flagg, represented by Creative Artists Agency (CAA), has signed a groundbreaking NIL endorsement deal with Gatorade, becoming the first male college basketball player to partner with the iconic brand. This deal arrives just before his collegiate debut with the Blue Devils on November 4, marking a significant milestone for both Flagg and Gatorade’s student-athlete program.

Career Achievements: Flagg, widely regarded as one of the top NBA prospects, made his mark at Montverde Academy in Florida, where he led his team to an undefeated season and a national championship. Ranked as the top recruit in the 2024 class, he earned accolades like USA Basketball’s Male Athlete of the Year and MVP at the 2022 FIBA U17 Men’s World Cup. Known for his versatile playing style, Flagg dominated high school basketball, averaging 16.5 points, 7.5 rebounds, and 3.8 assists per game in his senior season.

Joining Gatorade’s elite roster

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Music 2 mins read

Gracie Abrams Becomes New Brand Ambassador for Chanel Coco Crush

Singer-songwriter Gracie Abrams has been announced as the new face of Chanel’s Coco Crush campaign. Known for her deeply personal songwriting and rising influence in pop music, Abrams is also currently on tour as the opening act for Taylor Swift’s The Eras Tour, captivating audiences worldwide with her emotive performances. Her partnership with Chanel adds to her growing presence in the fashion world, joining a roster of luxury brand endorsements, including Pandora and TUMI.

Career Highlights: Abrams, the daughter of filmmaker J.J. Abrams, began her music journey with her debut EP, Minor, in 2020, which included introspective tracks like “Long Sleeves” and “Friend.” She followed up with her EP This Is What It Feels Like in 2021, co-writing with Aaron Dessner from The National, known for his collaborations with Taylor Swift. Her debut album, Good Riddance (2023), garnered critical acclaim and even led to a Grammy nomination for Best New Artist in 2024.

In June 2024, she released her sophomore album, The

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Music 2 mins read

Charli XCX Signs A New Endorsement Deal With Converse

British pop innovator Charli XCX has joined forces with Converse as the newest face of the brand, stepping into the footwear industry with this exciting partnership. Known for her genre-defying pop sound and bold “brat pop” persona, Charli XCX brings her unique style to the brand, joining other artists and athletes who have represented Converse, such as Billie Eilish, Tyler, the Creator, and Shai Gilgeous-Alexander. Recently, Charli XCX has also worked with brands like Laneige, K18, and Valentino Beauty, further extending her influence in fashion and beauty.

Career Highlights: Charli XCX first gained international

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Film/TV 2 mins read

Naomi Watts Signs New Endorsement Deal with Coyuchi

Oscar-nominated actress Naomi Watts has been named the first-ever brand ambassador for Coyuchi, a maker of organic home goods that embody conscious luxury. Known for its dedication to sustainability and quality, Coyuchi has tapped Watts to represent the brand as it continues to pioneer eco-friendly home products. This partnership further highlights Watts’ commitment to sustainability and wellness, which aligns perfectly with the brand’s values.

Career Highlights: Naomi Watts has had an illustrious acting career spanning decades, with notable roles in critically acclaimed films such as Mulholland Drive (2001), The Ring (2002), and 21 Grams (2003), the latter earning her an Academy Award nomination. She followed this success with another Oscar nomination for her performance in The Impossible (2012).

In recent years, Watts has remained active in both film and television. She starred in the Netflix thriller The Watcher (2022), which became a hit on the platform, and she appeared in Goodnight Mommy,

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Sports 1 mins read

Matas Buzelis Signs Multi-Year Endorsement Deal with Reebok

Chicago Bulls rookie Matas Buzelis, who is repped by Excel Sports, has signed a multi-year endorsement deal with Reebok. Known for his impressive high school basketball career and his rising potential in the NBA, Buzelis joins a growing roster of athletes under Reebok Basketball, which is headed by NBA legend Shaquille O’Neal, the brand’s President of Basketball.

Reebok’s Growing Hoops Roster: Buzelis now stands alongside notable athletes such as WNBA players Angel Reese and Lexie Brown. This partnership signals Reebok’s focus on building a roster of dynamic young talent and elevating its presence in both performance and lifestyle basketball.

Brand Activations and New Product Launches: As part of the endorsement

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Basketball 2 mins read

Jalen Brunson Signs Multiyear Endorsement Deal with BodyArmor

New York Knicks point guard Jalen Brunson has signed a multiyear endorsement deal with BodyArmor, further expanding the brand’s roster of athletes. The sports drink company will feature Brunson prominently in its upcoming social media and out-of-home advertising campaigns. The campaign is set to celebrate Brunson’s rise from his high school days, through his championship run at Villanova, and into his successful NBA career.

BodyArmor’s Expanding Roster: Brunson joins a list of notable NBA stars already working with BodyArmor, including Donovan Mitchell of the Cleveland Cavaliers and Trae Young of the Atlanta Hawks. The brand has a diverse roster of athletes across the NBA, WNBA, NHL, NFL, and MLB, further solidifying its presence in the sports world.

New York Connection: One of the reasons Jalen Brunson is such an important addition to BodyArmor is his strong

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Sports 2 mins read

Cam Thomas Signs Endorsement Deal with KICKS CREW

Brooklyn Nets guard Cam Thomas has signed a new endorsement deal with KICKS CREW, further cementing his status as a rising star in the sneaker community. Known for his impressive sneaker rotation on the court, the 23-year-old athlete has made headlines for his evolving style, switching from adidas to Nike early in his career. Now, as the newest brand ambassador for KICKS CREW, Thomas joins a growing roster of professional athletes and global stars, including NBA legends Kyrie Irving, Damian Lillard, and rising talent Jamal Shead.

KICKS CREW Partnership and Cam Thomas’ Sneaker JourneyThis collaboration with KICKS CREW grants Thomas access to a wide range of products from the brand’s extensive catalog, featuring exclusive drops and high-profile brand collaborations. As a true sneaker enthusiast, Thomas will now have even more opportunities to curate his style both on and off the court, further elevating his profile

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Fashion 2 mins read

BTS’ Jin Signs New Endorsement Deal with Alo Yoga

BTS member Jin has been named the newest global ambassador for Alo Yoga, marking another significant collaboration for the K-pop superstar. This partnership comes as Alo Yoga expands its presence in South Korea, with plans to open its first flagship store in Seoul’s Dosan Park in April 2025. The official campaign featuring Jin will launch in early 2025, positioning him at the forefront of the brand’s introduction to the Korean market.

Alo Yoga’s Expansion and Jin’s Influence: As Alo Yoga continues its global expansion, Jin’s role as a brand ambassador is a major step in connecting with Korean consumers. Known for his global influence and dedicated fanbase, Jin is expected to play a pivotal role in elevating the brand’s visibility in South Korea and beyond.

Other Brand Collaborations: Jin’s partnership with Alo Yoga follows a series of high-profile endorsements. In July 2024, he was named a brand ambassador for luxury French jewelry house FRED, and

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K-Pop 2 mins read

JEON SOMI Signs New Endorsement Deal with REVOLVE

Multifaceted South Korean-Canadian K-pop artist JEON SOMI has signed a new endorsement deal with REVOLVE, becoming the brand’s first-ever global brand ambassador. Known for her trendsetting style and music, SOMI will kick off the partnership with an exclusive, 90s-chromatic-inspired campaign. This collaboration marks a major step for REVOLVE as they continue to expand their global influence.

As part of the partnership, REVOLVE will release a curated edit featuring items handpicked by JEON SOMI herself, reflecting her signature fashion sense. The edit will include a custom look created specifically for the JEON SOMI x REVOLVE campaign, offering fans a glimpse into her iconic style. In addition to the fashion collaboration, SOMI will also lend her music to REVOLVE’s creative marketing campaigns, social media content, and special appearances, giving fans an even closer look at her life and style.

Previous Brand Collaborations:JEON SOMI has previously worked with several high-profile brands, including Lacoste,

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