Brand Ambassador

Brand Ambassador 2 mins read

Ryan Reynolds Is the New Brand Ambassador for Abu Dhabi’s Yas Island

In an exciting development for Abu Dhabi’s premier leisure destination, Hollywood superstar Ryan Reynolds has been appointed as the new Chief Island Officer for Yas Island. This partnership is set to catapult the island’s visibility on the global stage, with Reynolds bringing his charismatic and engaging presence to the role.

🎬 Star Power on Display: Known for his versatile acting and sharp wit, Reynolds is perfectly suited to showcase Yas Island’s diverse array of world-class attractions. As Chief Island Officer, he will be instrumental in highlighting everything the island has to offer, from thrilling theme parks and leisure experiences to luxury hospitality and shopping options, all through his unique and entertaining lens.

🌍 Bringing Yas Island to the World: With Reynolds at the helm, Yas Island aims to reach a broader audience, showcasing its family-friendly entertainment and leisure facilities to global travelers. His involvement is expected to bring a fresh, vibrant energy to the promotion of the island,

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Basketball 2 mins read

Taurean Prince Becomes Investor in Shoe Brand Crossover Culture

Taurean Prince is making a significant move off the court as he invests in the emerging shoe brand, Crossover Culture. In a bold step that diverges from traditional athlete endorsements, Prince will not only serve as the brand ambassador but will also take on a substantial role in the design and creative processes of the company’s shoe products.

👟 A New Kind of Partnership: At 30, Prince is embracing a unique opportunity with Crossover Culture by becoming the brand’s first NBA investor. This collaboration goes beyond typical endorsement deals, as it allows him to engage directly with the brand’s creative and marketing strategies. This expanded role offers Prince a chance to influence the design and business direction of the products, setting a new precedent for athlete involvement in the sportswear industry.

📈 Charting a New Path: Unlike his peers who may be aligned with larger sportswear giants like Nike and Adidas, Prince’s involvement with Crossover Culture represents a significant pivot. Here, he is not

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Brand Ambassador 1 mins read

Rudy Gobert Teams Up with LEEF Brands for Wellness Advocacy

LEEF Brands, a top-tier vertical cannabis operator, proudly announces its new partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves. This collaboration introduces Gobert as a principal brand ambassador for LEEF’s diverse range of wellness products, including LEEF Brands, LEEF Organics, and Paleo Paw.

🌿 Promoting Wellness Through Partnership: Gobert will leverage his extensive reach and influence to promote LEEF’s products through social media and various other platforms, underscoring the company’s commitment to enhancing wellness.

🤝 Supporting Youth and Community: Additionally, this partnership will significantly benefit Rudy’s Kids Foundation, a charity founded by Gobert focused on enriching the lives of youth. An annual campaign co-coordinated between LEEF and Rudy’s Kids Foundation will donate half of its profits to support vital children’s charities, enhancing their impact on education, recreation, community health, and outreach.

This strategic ambassadorship with Rudy Gobert

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Brand Ambassador 2 mins read

Caitlin Clark Inks Historic $28 Million Nike Endorsement Deal, Set to Launch Signature Shoe

Caitlin Clark, the fresh No. 1 pick in this month’s WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark’s relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed initial interest but withdrew when the annual bids reached the $3 million mark, underscoring

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Brand Ambassador 1 mins read

Puka Nacua Secures Multi-Year Footwear and Apparel Deal with Jordan Brand

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua’s rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua’s on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua’s exceptional rookie performance but also to his potential to influence and inspire future generations of athletes.

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Endorsement Deals 2 mins read

Michael Penix Jr. Joins Adidas Ahead of NFL Draft

Adidas has officially signed Michael Penix Jr., one of the top quarterback prospects, to an endorsement deal as the NFL Draft unfolds tonight. The terms of the agreement have not been disclosed, but this partnership marks a significant moment for both Adidas and Penix Jr.

🏈 Impressive Collegiate Career: Penix Jr., renowned for his dynamic performance as the quarterback for the Washington Huskies, has had an exceptional senior year. He led the nation with 4,903 passing yards, contributed 36 touchdowns, and spearheaded his team’s journey to the national championship game. Although they were runners-up to the Michigan Wolverines, Penix Jr.’s efforts did not go unnoticed.

🏆 Accolades and Projections: His outstanding play made him a finalist for the Heisman Trophy and he clinched the Maxwell Award for his prowess on the field. As the draft approaches, Penix Jr. is anticipated to be among the top five quarterbacks selected, highlighting his potential impact in the NFL.

👟 A Continuation of Partnership:

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Endorsement Deals 2 mins read

Gareth Bale and Steph Curry Team Up for European Expansion of ‘Underrated Golf’

Gareth Bale, celebrated for his illustrious football career, has joined NBA legend Steph Curry as an ambassador for the expansion of ‘Underrated Golf‘ into Europe this summer. Bale, who retired after leading Wales in the 2022 World Cup, is well-known not just for his football prowess but also for his passion for golf.

🏌️ A Shared Passion for Golf: The expansion marks a significant step for Curry’s initiative, which aims to foster young talent in the sport across Europe. Bale’s deep affinity for golf, which famously stirred controversy during his time at Real Madrid, underscores his commitment to promoting the sport beyond his football legacy.

⛳ Bale’s Golfing Journey: Known among fans for the humorous ‘Wales, Golf, Madrid – in that order’ banner, which he embraced during his football days, Bale has continually expressed his dedication to golf. His role in ‘Underrated Golf’ will leverage his

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Endorsement Deals 2 mins read

Massimo Tyres Welcomes Mary Barnard as New Brand Ambassador

Massimo Tyres has announced the addition of Mary Barnard, a notable young driver, to their roster of brand ambassadors, reinforcing their commitment to supporting grassroots motorsport. Known for her prowess in a red Mazda MX5, Barnard has been turning heads with her skill and determination on the racetrack.

🏁 Racing Highlights: Mary’s participation in the Massimo Tyres MX5 Cup by 5 Club Racing is already making a significant impact. At the opening round at Croft Circuit, she showcased her exceptional talent by winning the Driver of The Weekend trophy, a promising start to the 2024 season.

🚗 Equipped for Success: All competitors, including Mary, will use Massimo’s OttimaPlus tyres in their MX5s throughout the series. These tyres are acclaimed for their high performance and consistent quality, which have shown great results in both testing and early races. The Ottima Plus is particularly suited to the aggressive cornering style typical of MX5 racers, presenting an exciting challenge and opportunity for Massimo Tyres to demonstrate their product’s resilience and capability.

🏆 Looking Forward: With a full schedule of races ahead,

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Brand Ambassador 1 mins read

Jess and Eve Gale Shine as SOLSKIN’s First Brand Ambassadors

Twin sensations from “Love Island,” Jess and Eve Gale, have recently inked a deal to become the first-ever brand ambassadors for SOLSKIN, a new fake tan line catering to sensitive skin.

🌟 Glamorous Debut: The 24-year-old sisters celebrated their new partnership by showcasing the product’s impressive results in a variety of outfits, from bodysuits to luxurious lingerie and loungewear. Their campaign photos highlight their glowing, bronzed skin, achieved using SOLSKIN’s uniquely formulated tan.

🚀 Launching Soon: SOLSKIN, developed by the Conder family of the YouTube fame “Dad Vs Girls,” is set to make its debut on the market this Friday. The brand aims to offer a sensitive-skin-friendly fake tan option that doesn’t compromise on quality or aesthetic appeal.

👗 Style and Comfort: The twins demonstrated the versatility of SOLSKIN by dressing in sleek white and brown lace pajamas, complementing their

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Brand Ambassador 2 mins read

Shanaya Kapoor Partners with Dot & Key Skincare as First Brand Ambassador

Dot & Key Skincare, a Kolkata-based innovator in the beauty industry known for its fruit-infused skincare products, has proudly named Shanaya Kapoor as its first brand ambassador. This partnership marks a significant step for both the brand and Shanaya, known for her vibrant energy and commitment to wellness.

🍊 Fruit-Forward Skincare: Dot & Key stands out for its unique approach to skincare, emphasizing potent, natural actives and delightful fruit-based ingredients. The brand’s commitment to providing effective skincare solutions aligns seamlessly with Shanaya’s personal beauty ethos, which includes a preference for incorporating natural fruit treatments into her daily regimen.

🌟 A Perfect Match: Shanaya Kapoor brings freshness and youthful enthusiasm to Dot & Key, resonating with the brand’s target demographic of young millennials. Her upcoming projects and rising popularity in the entertainment industry make her an ideal figure to introduce Dot & Key’s innovative products to a broader audience.

📢 Shanaya’s Role: As brand ambassador,

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Brand Ambassador 2 mins read

BAL.ON Enlists Alex Fitzpatrick as Newest Brand Ambassador for Innovative Golf Training Kit

BAL.ON, the pioneering force behind the first intelligent golf training tool, the Smart Kit, has expanded its ambassador roster by welcoming DP World Tour Professional Alex Fitzpatrick. Since its market debut in August 2023, the Smart Kit has gained traction among PGA professionals, tour pros, and amateur golfers for its advanced technology and versatility in both training and play.

🏌️‍♂️ Professional Endorsement: Fitzpatrick, who has an impressive background with four years at Wake Forest University and multiple representations for Great Britain in international tournaments, joins esteemed golfers Matti Schmid and Esther Henseleit as global ambassadors for BAL.ON. His recent achievements, including a win at the British Challenge and several top finishes on the DP World Tour, highlight his rising influence in the golfing world.

📈 Expanding Reach and Influence: The addition of Fitzpatrick not only strengthens BAL.ON’s presence on the global stage but also underscores the brand’s commitment to enhancing golf training with cutting-edge technology. His participation in the second season of Netflix’s “Full Swing” alongside his brother further amplifies

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Brand Ambassador 2 mins read

Siam Commercial Bank Partners with World-Class Golfer Atthaya Thitikul to Embolden ‘Digital Bank with a Human Touch’ Strategy

Siam Commercial Bank is delighted to announce the signing of Atthaya Thitikul, renowned as Pro Jeen, as its new brand ambassador. Atthaya, a celebrated female golfer, has risen rapidly in the global sports arena, becoming the world’s number one female golfer before turning twenty. Her remarkable achievements and resilience resonate deeply with the ethos of Siam Commercial Bank.

🏌️‍♀️ Embodiment of Excellence: Atthaya’s journey mirrors the bank’s commitment to excellence and resilience, qualities that Siam Commercial Bank upholds in delivering superior customer service. Her role as an ambassador aligns with the bank’s aim to inspire and motivate the youth and aspiring athletes of Thailand, encouraging them to achieve greatness in their endeavors.

💡 Strategy Alignment: Atthaya’s dynamic persona and her ability to engage with both local and global audiences make her the perfect face for Siam Commercial Bank’s “Digital Bank with a Human Touch” strategy. This initiative focuses on combining cutting-edge digital banking solutions with personalized customer interactions, ensuring that each customer’s needs are met

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Brand Ambassador 2 mins read

Aria Mia Loberti Joins UNICEF USA as Ambassador

Aria Mia Loberti, known for her role in All The Light We Cannot See, has been named an ambassador for UNICEF USA. The American actress is set to use her platform to champion the rights of children, emphasizing the urgent need for quality education and climate action.

🌍 Advocating for Climate Action and Education: Loberti’s new role with UNICEF USA highlights her commitment to addressing critical global issues affecting children, particularly in the realms of education and environmental stability. She stresses the importance of a clean planet and stable environments as foundational elements that allow children to pursue and attain a quality education.

📚 A Voice for the Voiceless: As an ambassador, Loberti aims to amplify the voices of children impacted by the climate crisis and other global challenges. Her focus is on mobilizing support and fostering initiatives that ensure children everywhere have the opportunity to learn in safe, healthy, and supportive environments.

Loberti’s appointment as a UNICEF

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Brand Ambassador 2 mins read

Usain Bolt to Champion ICC Men’s T20 World Cup 2024 as Official Ambassador

The International Cricket Council (ICC) has officially appointed Usain Bolt, the legendary sprinter and Olympic icon, as the ambassador for the ICC Men’s T20 World Cup 2024. The tournament is set to take place across the West Indies and the USA from June 1 to June 29, 2024, aiming to capture the imagination of a new generation of cricket fans.

🏏 A Global Sports Icon for a Global Event: Bolt’s remarkable athletic career and charismatic presence make him an ideal figure to represent the T20 World Cup on the global stage. Known for his unparalleled achievements in athletics, including securing a ‘Triple-Triple’—three gold medals at three consecutive Olympics—Bolt brings a universal appeal that transcends the boundaries of sport.

⚡ Record-Breaking Achievements: Starting his journey to stardom at the 2008 Beijing Olympics, Bolt set world records in the 100m, 200m, and 4x100m relays, achievements that still stand today. His records of 9.58 seconds in the 100m and 19.19 seconds in the 200m are celebrated benchmarks

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Campaigns 2 mins read

Luka Dončić Signs Endorsement Deal with Gatorade, Joins Elite Athlete Roster

Luka Dončić, the celebrated Dallas Mavericks star, has officially joined the Gatorade family, expanding his impressive list of endorsements. Announced on Wednesday, Dončić becomes the seventh NBA player to partner with the renowned sports drink brand, positioning him alongside sports legends such as Michael Jordan and contemporary stars like Serena Williams and Caitlin Clark.

🏀 Elite Company: With this new partnership, Dončić aligns with other NBA talents including Jayson Tatum, Karl Anthony Towns, Zion Williamson, Damian Lillard, and Jaden Ivey, who are already part of the Gatorade team. This endorsement not only underscores his rising status in the sports world but also places him among a distinguished group of athletes known for their prowess and influence both on and off the field.

📈 A Commitment to Sport and Youth: In his statement, Dončić expressed enthusiasm about joining Gatorade, recognizing the brand’s legacy of supporting top-tier athletes across various sports. He emphasized his eagerness to contribute to Gatorade’s

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Brand Ambassador 2 mins read

Aveda Introduces Antonia Gentry as First Celebrity Ambassador for Be Curly Advanced Collection

Aveda, renowned for its natural hair care products, is excited to announce Antonia “Toni” Gentry as the new face of its Be Curly Advanced collection. This marks a significant milestone as Gentry becomes the brand’s first-ever celebrity ambassador. The collection, known for embracing and enhancing natural curls, has undergone a transformative reformulation to better meet the needs of individuals with textured hair.

🌀 Embracing Natural Textures: Antonia Gentry, acclaimed for her role in the Netflix series “Ginny and Georgia,” brings a personal and authentic perspective to the campaign. With a diverse background and a significant following on social media, Gentry represents the ideal partner for Aveda’s revamped collection. Her own experiences with textured hair resonate deeply with the brand’s mission to support individuals in embracing their natural beauty.

🌿 A Commitment to Authenticity and Sustainability: While Aveda had previously introduced model Arizona Muse as its global advocate for sustainability,

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Brand Ambassador 2 mins read

Radico Khaitan Teams Up with Arjun Kapoor to Elevate Its Premium Liquor Brands

Radico Khaitan, a stalwart in the Indian Made Foreign Liquor (IMFL) sector, is thrilled to announce its collaboration with Bollywood star Arjun Kapoor as the brand ambassador for its premium portfolio. This includes esteemed labels such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, and Morpheus Brandy.

🍸 Enhancing Brand Presence and Engagement: This partnership is designed to bolster Radico’s commanding presence in the market and engage consumers more effectively. With Arjun Kapoor at the helm of upcoming campaigns and activations, Radico Khaitan is set to enhance its visibility and deepen its connection with consumers through Kapoor’s widespread popularity and charismatic influence.

🌟 A Tradition of Iconic Collaborations: Radico Khaitan has a rich history of collaborating with Bollywood’s elite, and the association with Arjun Kapoor continues this legacy. “Arjun’s dynamic presence and robust connection with audiences are a perfect

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Brand Ambassador 1 mins read

boAt Welcomes Rising Cricket Star Yashasvi Jaiswal as Brand Ambassador

In a move to strengthen its commitment to youth and sports, boAt has proudly announced cricketer Yashasvi Jaiswal as its new brand ambassador. This partnership celebrates Jaiswal’s remarkable achievements in cricket and aligns with boAt’s mission to support and uplift young athletes on their paths to success.

🏏 A Star on the Rise: Jaiswal’s impressive performance in the recent Test series against England has not only captivated fans but also showcased his immense talent and dedication. Scoring 712 runs, including two double centuries, he has played a crucial role in his team’s successes and established himself as one of the sport’s emerging luminaries.

🎧 Empowering Through Passion: Jaiswal’s partnership with boAt symbolizes a mutual dedication to excellence and perseverance. As a boAthead, he aims to inspire fans by sharing his journey and connecting over a shared passion for music and sports. This collaboration reflects boAt’s ongoing effort to embody the spirit of innovation and drive that resonates with young achievers like Jaiswal.

Through this strategic

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Brand Ambassador 2 mins read

Infinix Unveils NOTE 40 Pro Series and Welcomes Ivana Alawi as Brand Ambassador

Infinix has officially launched its new NOTE 40 Pro Series, introducing a significant upgrade in smartphone technology alongside announcing popular Vlogger and actress Ivana Alawi as the new brand ambassador. Alawi’s dynamic lifestyle and wide-ranging career make her the perfect face for the Infinix brand, embodying the versatility and power of the NOTE 40 Pro Series.

🔌 Advanced Charging Technology: The NOTE 40 Pro Series is equipped with Infinix’s latest All-Round Fast Charging tech 2.0, which delivers exceptional charging speeds. The 4G variant of the series features a 70W wired fast charging capability, while the 5G variant ramps up to 100W. This technology ensures that the device can be charged quickly, reducing downtime and enhancing convenience for users who lead busy lives.

📞 Designed for the Active User: Ivana Alawi, reflecting on her experience with the NOTE 40 Pro Series, highlighted its fast charging capabilities as a crucial feature for her daily activities. Whether it’s attending online meetings, streaming videos, capturing outfits of the day, or general multitasking, the NOTE 40 Pro

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Brand Ambassador 2 mins read

Citroen India Welcomes Cricket Icon MS Dhoni as Brand Ambassador

French automobile giant Citroen has announced a major partnership with cricket legend Mahendra Singh Dhoni, appointing him as the brand ambassador for its operations in India. This strategic move is aimed at strengthening Citroen’s presence and boosting its identity in the competitive Indian passenger vehicle market.

💸 Significant Investment: As part of the initial phase of their collaboration, Citroen has committed INR 7 crore (approximately $850,000) to secure Dhoni’s endorsement. This significant investment reflects the brand’s dedication to leveraging Dhoni’s massive popularity and credibility to enhance its market position.

🏏 Iconic Sports Figure: MS Dhoni, renowned for his exceptional leadership as the former captain of the Indian cricket team, brings a high level of prestige and influence to the Citroen brand. His storied career includes leading India to victories in the ICC Cricket World Cup in 2011 and the ICC Champions Trophy in 2013. Dhoni’s extensive list of accolades, such as the Rajiv

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