This mid-year festival report dives into the genres featured at festivals and the market share of various agencies for each genre.
In the Electronic/Dance genre, which had the most artists tracked, Wasserman leads with 21% of the artists, followed closely by United Talent Agency with 16%. The electronic music-focused agency Liaison Artists represents 7% of the artists in this genre, followed by Creative Artists Agency and WME | William Morris Endeavor.
Folk/Country is the next genre with a significant number of artists tracked, reflecting the genre’s rise over the past year. WME is the clear leader here with 23%, followed by CAA with 17%, UTA with 12%, Wasserman with 8%, and The Neal Agency with 5%.
In the Rock/Indie/Alternative genre, Wasserman leads with 19%, with CAA closely behind at 16%, WME at 14%, and UTA at 12%.
Hip-Hop is the next most popular genre. WME leads with 14%, followed by Wasserman and CAA, each with 10%, UTA with 9%, MAC Agency with 8%, and both Cara Lewis Group and Independent Artist Group with 6%.
The Latin genre, while smaller, is growing. Notably, many Latin artists were booked at festivals primarily focused on hip-hop, indicating cross-genre appeal and the rising influence of Latin music in diverse festival settings.
