Latest News

New Signings 2 mins read

Yasmina El-Abd: A New Chapter in Hollywood with Artist International Group

In a significant stride towards expanding her global footprint, MENA actress Yasmina El-Abd has inked a deal with David Unger’s Artist International Group (AIG) for U.S. representation, marking a new era in her burgeoning career.

🎥 Rising Star in the MENA Region: El-Abd, already a prominent figure in Middle Eastern cinema, is currently basking in the success of her musical feature ‘Sukkar,’ produced by MBC Studios. The film, which is set to premiere on the streaming platform Shahid on December 24, has already enjoyed a strong box office presence since its October release.

📺 Versatile Acting Prowess: El-Abd’s acting portfolio is as diverse as it is impressive. She has graced the screen in Netflix’s Middle Eastern original ‘Finding Ola’ and appeared in the HBO Max and CBBC kids series ‘Theodosia’. Up next, she’s co-starring in Adi Hasak’s upcoming series ‘Karantina’, featuring James Franco, a project with an array of renowned studios and production companies on board.

🌐

Read More
Brand Ambassador 2 mins read

Kiki Rice: A Slam Dunk with Beats by Dre in UCLA’s Historic Season

As the UCLA Bruins women’s basketball team makes a historic run this season, sophomore star point guard Kiki Rice is playing a pivotal role, both on the court and in the world of NIL (Name, Image, Likeness) deals. Her latest score? A head-turning partnership with Beats by Dre.

🌟 Rising Star on the Court: Rice’s performance has been nothing short of spectacular, averaging 13.3 points, 6.9 assists, and 6.1 rebounds per game. Her arrival at UCLA as the No. 2 recruit, Gatorade Female Athlete of the Year, and a McDonald’s All-American was just the beginning. She has not only met but exceeded the high expectations, proving to be a key driver in the Bruins’ success.

🚀 NIL Portfolio Expansion: Rice’s off-court game is just as impressive. After becoming the first-ever NIL athlete for Jordan Brand, she has now teamed up with Beats by Dre, featuring in a campaign video by the brand’s Beats Academy. With representation from Wasserman, Rice has built a robust NIL portfolio, including deals with Buick, Gonna Need Milk, Clean California, and Lockerverse.

🏆 A Season

Read More
Film/TV 2 mins read

Duván Duque: A New Chapter in Filmmaking with UTA & Silent R Management

🏆 A Festival Favorite: ‘All-Inclusive’ isn’t just another short film. Since its world premiere at TIFF, it has journeyed through over 70 festivals worldwide, bagging more than 20 awards. Duque’s narrative prowess is evident in how he delves into the emotional journey of a young boy caught in a whirlwind of familial and societal turmoil.

🎥 A Unique Lens on Colombian Society: Duque’s work is a departure from the usual, often sensationalized tales of drug lords. Instead, ‘All-Inclusive’ offers a poignant glimpse into the life of a boy whose world is upended by his father’s desperate choices, putting a spotlight on the intimate human elements often overlooked in Colombian narratives.

🌍 A Collaborative Triumph: The film is a testament to international collaboration, with production credits going to Oscar-nominated French producers Christophe Barral and Toufik Ayadi of Srab Films, known for ‘Les Misérables’ and ‘Saint Omer’, and Colombian producer Franco Lolli of Evidencia Films.

✍️ Exploring Deeper Themes: Currently penning his first feature, Duque continues

Read More
Brand Ambassador 2 mins read

Jonty Rhodes Hits It Out of the Park with Saraf Furniture

Saraf Furniture, a name synonymous with exclusive solid wood furnishings, has just knocked a six in the branding game by onboarding former South African cricket legend Jonty Rhodes as their brand ambassador.

🌟 A Partnership with a Sporting Icon: Known for his dynamic presence on the cricket field, Jonty Rhodes is now set to bat for Saraf Furniture. The company, already a heavyweight in the furniture domain, is gearing up to elevate its brand image with Rhodes’ globally recognized persona.

📹 An Ad Campaign That’s More Than Just a Run of the Mill: Saraf Furniture isn’t just stopping at signing Rhodes. They’ve already rolled out an advertisement featuring the cricketer, taking social networking platforms by storm. This move is a strategic play to blend sports’ appeal with premium lifestyle branding.

🌐 Expanding National Reach: Rhodes’ collaboration with Saraf Furniture isn’t just about adding a star to their lineup; it’s about amplifying their voice across the nation. With Rhodes on their side, Saraf Furniture is poised to reach new markets and demographics, appealing to cricket fans and furniture

Read More
New Signings 2 mins read

Maria Becerra: Charting New Territories with Wasserman Music

In a power move echoing across the music industry, Argentine singing sensation Maria Becerra has inked a global representation deal with Wasserman Music, with the exception of Latin America. Announced on Thursday (Dec. 14), the deal places her under the strategic guidance of agents Juan Toro and Ryan Soroka.

🚀 A Stellar 2023 for Becerra: This year has been nothing short of a whirlwind for Becerra. In May, she signed a label deal with Warner Music Latina, collaborating with 300 Entertainment, followed by a Warner Chappell Music administration deal in August. Adding to her accolades, Becerra clinched the visionary award at Billboard’s inaugural Latin Women in Music gala.

🎵 The Rise of a Music Dynamo: At just 23, Becerra has carved a unique niche in the music world. Known for blending pop with traditional Latin rhythms like cumbia villera, bachata, and reggaeton, she first made waves in 2019 with her EP ‘222’. Her debut album ‘Animal’, featuring stars like Cazzu, Becky G, and Tiago PZK, not only showcased her versatility but also earned her a Latin Grammy nod.

📈

Read More
New Signings 2 mins read

Adam Ten’s WME Deal: Turning the Tables in the Music Industry

In a move that’s music to the ears of the entertainment industry, DJ and producer Adam Ten has just spun his way into a deal with WME for representation. Hailing from the vibrant city of Tel Aviv, Israel, Adam Ten’s beats are now set to echo in even more corners of the globe.

🌟 Master of the Decks and Beyond: Managed by James Drummond of Anglo Management, Adam Ten isn’t just a DJ; he’s a musical maestro. His repertoire? Think the fiery stages of Burning Man, where he’s lit up Mayan Warrior and Robot Heart Art Cars. But that’s not all. His talent has pulsated through iconic venues like Printworks and Fabric in London, Pacha in Ibiza, Brooklyn Mirage in New York City, and Space in Miami.

🔊 ‘Spring Girl’: A Streaming Sensation: This summer, Adam Ten dropped ‘Spring Girl’ – a track that didn’t just play; it soared. Hitting a whopping 1 million streams on Beatport in under a month, this track is a testament to his rising star in the electronic music scene.

🎧 A Strategic Move by WME: By signing Adam Ten, WME isn’t

Read More
Digital 2 mins read

Jynxzi, Twitch’s Top Streamer, Joins Forces with Right Click Culture

Jynxzi, the reigning king of Twitch’s streaming world, has made a strategic move in his skyrocketing career by signing with the talent management company and creative agency, Right Click Culture. This partnership marks a significant milestone for Jynxzi, securing his position as a leading figure in the gaming and streaming community.

👑 A Streaming Sensation: For those less familiar, Jynxzi has taken the Twitch world by storm, particularly in the “Rainbow Six Siege” community. With an impressive following of 3.3 million and over 106,000 active subscribers, he currently holds the title of Twitch’s most-subscribed-to streamer, surpassing the likes of Kai Cenat by a substantial margin.

📈 Breaking Viewership Records: Jynxzi’s streaming sessions attract a staggering concurrent viewership of over 30,000 people, with a record peak hitting 61,000. His ability to draw and retain such large audiences not only demonstrates his skill and charisma as a streamer but also his influence within the online gaming community.

🤝 The Right Click Culture Partnership: By teaming up with Right Click Culture, Jynxzi is set to expand his

Read More
Endorsement Deals 2 mins read

Caitlin Clark Signs with Gatorade, Amplifying Her Impact in College Basketball

Caitlin Clark, the standout guard from Iowa, has made a significant splash in the sports endorsement world by signing on as Gatorade’s second college basketball brand ambassador. This deal places her alongside UConn guard Paige Bueckers, who made history just over two years ago as the first college athlete to endorse Gatorade.

🚀 A Rising Star in College Basketball: Clark’s impressive skills on the court have not only made her a key player for Iowa but also caught the attention of major brands. Her partnership with Gatorade, a leader in sports hydration, underscores her growing influence in college basketball and beyond.

🤝 Joining an Elite Roster: Clark joins an elite group of athletes with NIL (Name, Image, and Likeness) deals with Gatorade, including Colorado QB Shadeur Sanders and Penn State RB Nick Singleton. This association further cements her status as one of the top names in college sports marketing.

💵 Supporting the Caitlin Clark Foundation: In a significant move, Gatorade has committed $22,000 to the Caitlin Clark Foundation, a nod to her jersey number.

Read More
Endorsement Deals 2 mins read

Bryce Scarlett, Hailey Bieber’s Hairstylist, Becomes Drybar’s First Celebrity Ambassador

Drybar, the esteemed brand known for its blowout-only salons and red carpet-ready hair styling, has taken a significant step in bridging the gap between Hollywood glamour and everyday beauty. The brand has appointed Bryce Scarlett, a renowned celebrity hairstylist with an impressive clientele, as its first-ever celebrity ambassador.

🌐 From Salons to Star Stylist: Since its inception in 2010, Drybar has evolved from a Brentwood-born salon to a formidable name in the beauty industry. The appointment of Bryce Scarlett, who has styled celebrities like Hailey Bieber, Olivia Rodrigo, Margot Robbie, Brie Larson, and Kaia Gerber, marks a pivotal moment in Drybar’s expansion into the realm of celebrity haircare.

🌟 A Separate Venture: Although Drybar’s product line, launched in 2013, operates independently from its salon chain, the brand’s decision to collaborate with Scarlett underscores its commitment to quality and star-powered influence. Drybar has been the salon of choice for celebrities such as Kristin Chenoweth and Cindy Crawford, enhancing its reputation as a go-to for A-list haircare.

💇‍♀️ Barbie-Inspired Creations: Scarlett’s

Read More
Campaigns 2 mins read

Roger Federer Shines in Moët & Chandon’s ‘The Iconic Moments’

Tennis legend Roger Federer dazzles in the new Moët & Chandon advertisement, “The Iconic Moments,” continuing his longstanding relationship as a brand ambassador for the esteemed Champagne house since 2012. This latest cinematic venture by Moët & Chandon, shot in the majestic Château de Saran, showcases a blend of elegance, celebration, and star-studded charm.

🎾 Elegance in Every Detail: In the film, Federer, a seven-time Wimbledon champion, is portrayed in a sleek tuxedo, embodying the essence of sophistication. He is seen meticulously preparing for an illustrious gathering, ensuring that every detail is flawless for the arrival of his distinguished guests.

🏰 A Setting Steeped in History: Château de Saran, Moët & Chandon’s opulent Champagne residence since 1801, serves as the grand backdrop for the advertisement. The château’s recent restoration in 2019 adds to the film’s luxurious and historic ambiance, offering a glimpse into the brand’s rich heritage.

🌟 Star-Studded Cast: Joining Federer in the film is a lineup of renowned

Read More
Endorsement Deals 2 mins read

Rashida Jones Drives Forward with Mitsubishi Motors Partnership

Rashida Jones, the award-winning actress renowned for her versatility and charm, is steering into a new role as the brand spokesperson for Mitsubishi Motors North America, Inc. (MMNA). This partnership marks a significant milestone for both Jones and MMNA, as she becomes the face of the brand’s “Mitsubishi Motors Confidence” customer-care program.

🚘 A New Era for Mitsubishi Motors: MMNA is set to launch an advertising campaign that champions its comprehensive suite of maintenance, warranty, and roadside assistance programs. The campaign aims to offer a stress-free vehicle-ownership experience, and Rashida Jones’s involvement is a crucial part of this initiative. Her collaboration with MMNA is historic, as it’s the first time in the company’s over 40-year history in the U.S. that they’ve partnered with a brand spokesperson.

🌟 Relatable, Humorous, Authentic: Jones’s blend of humor, authenticity, and relatability is expected to resonate well with the audience, offering a fresh take on automotive advertising. Her approachable persona is poised to help Mitsubishi

Read More
Fashion 2 mins read

Jay Chou Joins Dior as New Menswear Ambassador

Jay Chou, the renowned Taiwanese singer and multifaceted artist, often hailed as the king of Mandopop, has been appointed as the global ambassador for Dior’s menswear. This collaboration marks a significant blend of music, cinema, and fashion, bringing an iconic figure of the Chinese-speaking world into the realm of luxury fashion.

🌏 A Global Music Icon: Jay Chou’s influence extends far beyond music. As a songwriter, director, and actor, he has carved out a monumental presence in the entertainment industry. With over 30 million records sold, Chou is not just a musical talent but a cultural phenomenon, especially in the Chinese-speaking world.

🎵 Music Meets Fashion: Chou’s appointment as Dior’s menswear ambassador underscores the deep connection between music and fashion. His unique style, which blends traditional elements with modern flair, aligns perfectly with Dior’s vision of contemporary elegance and innovative design.

📽️ Cinematic Connections: Last year, Chou made headlines when he filmed scenes for a music video in the landmark department store

Read More
Music 2 mins read

Lil Nas X Elevates Winter Style with Sherpa Clog Collaboration with Crocs

Lil Nas X, renowned for his vibrant and boundary-pushing style, has once again teamed up with Crocs, this time as the brand’s official global ambassador. This new collaboration brings a unique twist to the classic Crocs design, perfectly timed for the winter season.

🌨️ Cozy and Chic: The Lil Nas X Sherpa Mega Crush Clog is an innovative addition to the winter Crocs collection, combining comfort with the artist’s distinctive flair. Designed to tackle colder weather, this limited edition release features a heightened sole, a signature touch from Lil Nas X.

🐑 Faux-Shearling for Warmth: The clog is lined with a faux-shearling that not only envelopes the exterior but also extends to the backstrap, ensuring warmth and comfort in chilly conditions. This cozy feature makes the Sherpa Clog an ideal choice for winter wear, blending practicality with style.

🎨 Bold Design: True to Lil Nas X’s expressive style, the Sherpa Mega Crush Clog boasts a bold design that resonates with his artistic aesthetic. This edition is also a treat for cat lovers, incorporating elements that

Read More
Sports 1 mins read

Erica Shepherd Joins WME Sports’ Elite Roster

WME Sports proudly announced the signing of Erica Shepherd, a rising star in the world of professional golf. This partnership marks a significant moment in Shepherd’s career, as she aligns with one of the premier sports representation agencies in the world.

🏆 A Record of Excellence: Erica Shepherd’s accomplishments speak volumes about her talent and determination. A two-time All-American at Duke University, Shepherd has consistently showcased her prowess on the golf course. Her participation in the prestigious Augusta National Women’s Amateur four times is a testament to her skill and competitive spirit.

🏆🇺🇸 USGA Champion and Team USA Representative: Shepherd’s impressive resume includes capturing two USGA titles – the US Girls’ Junior Championship and the US Women’s Amateur Four-Ball Championships. Her representation of the United States in top-tier international competitions like the Arnold Palmer Cup, Junior Solheim Cup, and Junior Ryder Cup underscores her status as one of the most promising talents in American golf.

🔵 Duke University’s Pride:

Read More
Sports 2 mins read

“Long John” Daly Tees Up with X-Golf and Good Boy Vodka in Exciting Partnership

X-Golf, the preeminent name in indoor golf simulator entertainment, in collaboration with Good Boy Vodka, has announced a dynamic partnership with legendary golfer John Daly. This strategic alliance positions Daly alongside notable figures like Max Homa, Paige Spiranac, and Harry Higgs, as he becomes an official ambassador for the X-Golf brand.

🌐 A Multi-Platform Ambassadorship: Daly’s role as an ambassador for X-Golf will span across various platforms. His involvement includes a significant presence on social media, contributions to brand collateral, and participation in special events. This comprehensive approach aims to leverage Daly’s considerable influence and popularity in the golfing world to further elevate X-Golf’s brand visibility and appeal.

🏌️‍♂️ Iconic Golfer, Iconic Brand: John Daly, known for his charismatic personality and impressive achievements on the golf course, brings a unique and authentic appeal to X-Golf. His alignment with the brand is expected to resonate with golf enthusiasts and casual fans alike, offering a relatable and engaging face to the indoor golf

Read More
Music 2 mins read

Ice Spice Teams Up with WME for Global Representation

Ice Spice, the Bronx-born rapper who’s rapidly ascending the music charts, has officially signed with WME (William Morris Endeavor) for global representation in all areas, as confirmed by multiple sources to Variety. This strategic move by the fast-rising star cements her status as a prominent figure in the hip-hop scene.

🚀 A Rising Star: Ice Spice’s meteoric rise in the music industry, marked by her appearance on the cover of Variety, has caught the attention of fans and industry professionals alike. Her unique sound and style have quickly made her one of the most talked-about new artists in the rap genre.

🌐 An Expansive Deal: While the specifics of the deal with WME remain under wraps, the agreement signifies a major step forward in Ice Spice’s career. WME’s global representation will open up a world of opportunities for her, ranging from music and tours to potential ventures in film, television, and beyond.

🎶 From Bronx to Global Stage: Ice Spice’s journey from a local talent in the Bronx to an internationally recognized artist is a testament to

Read More
Endorsement Deals 2 mins read

Jisoo of BLACKPINK Joins Dyson as Latest Ambassador

Jisoo, the enchanting vocalist from the globally acclaimed K-pop group BLACKPINK, has embarked on a new venture, stepping into the role of brand ambassador for Dyson. This partnership marks a significant addition to her flourishing career since venturing on her solo path.

📸 A Campaign of Elegance and Innovation: Dyson, the British technology company, announced Jisoo’s ambassadorship accompanied by a striking campaign image. Captured holding the Dyson Airwrap Multi-Styler, Jisoo exudes elegance and modernity, perfectly embodying the blend of style and advanced technology that Dyson represents. The featured Airwrap appears in what looks to be the exclusive Ceramic Pop colorway, adding a touch of luxury to the innovative styling tool.

🌀 Revolutionizing Hair Styling: Since its launch in 2018, the Dyson Airwrap Multi Styler has been at the forefront of haircare innovation. Leveraging Dyson’s renowned digital motor V9 and the groundbreaking Coanda effect, the Airwrap styler offers a revolutionary approach to hair styling. This technology allows for versatile styling options without extreme heat, aligning

Read More
Brand Ambassador 2 mins read

Nicole Kidman Named Newest Ambassador for Balenciaga

Balenciaga, the luxury fashion powerhouse, has elevated its star-studded appeal by announcing the acclaimed actress Nicole Kidman as its newest ambassador. This announcement, made amidst the buzz of the brand’s Fall 2024 show, adds another layer of glamour to Balenciaga’s already impressive roster of celebrity associations.

🌟 A Star-Studded Show: Balenciaga’s weekend show in Los Angeles, which saw collaborations with Erewhon and Jacob & Co., was a gathering of stars, with attendees like Kendall Jenner, Kim Kardashian, Salma Hayek, and even Cardi B making a runway appearance. Amidst this glittering array of celebrities, Nicole Kidman’s presence stood out, both as a guest and as the brand’s newly named ambassador.

🖤 Elegance Personified: Kidman’s attendance at the show was marked by her impeccable style. She arrived in a stunning black velvet coat dress, an embodiment of elegance with its open-shoulder design and double-breasted button detailing. Complementing her outfit were Knife pumps from Balenciaga, along with sheer tights, gloves, a clutch, and oversized shades,

Read More
Film/TV 2 mins read

Ricky Gervais Dives into the Spirits Industry with Ellers Farm Distillery

Ricky Gervais, the acclaimed British comedian known for his sharp wit and successful entertainment career, has made a surprising yet intriguing venture into the spirits industry. The comedian has announced his co-ownership of Ellers Farm Distillery, adding an entrepreneurial chapter to his diverse portfolio.

🍹 A New Role Beyond Comedy: Gervais, celebrated for his humor and contributions to television and film, is now exploring new territory in the world of fine spirits. This move into the distillery business marks a unique expansion of his career, venturing beyond the entertainment industry into the realm of entrepreneurial endeavors.

🏭 Ellers Farm Distillery: A Craft in Spirits: Ellers Farm Distillery, known for its artisanal approach to spirit production, stands to benefit from Gervais’ renowned creativity and global reach. His involvement in the distillery is expected to bring a fresh perspective to the brand, potentially influencing product development and marketing strategies.

🌍 Expanding Horizons: With Gervais’ co-ownership, Ellers Farm Distillery is poised

Read More
Film/TV 2 mins read

Hayden Christensen Joins Forces with Independent Artist Group

Hayden Christensen, renowned for his portrayal of Anakin Skywalker in the Star Wars saga, has taken a significant step in his career by signing with Independent Artist Group for representation. This move comes as Christensen continues to leave a lasting impact on the Star Wars universe and beyond.

🎥 A Journey Through the Galaxy: Christensen first captured the hearts of Star Wars fans with his portrayal of the heroic, yet ultimately tragic, Anakin Skywalker in “Star Wars: Episode II – Attack of the Clones.” He compellingly depicted Anakin’s fall from grace in “Star Wars: Episode III – Revenge of the Sith,” a role that solidified his place in the Star Wars legacy.

🚀 A Resurgence in the Star Wars Universe: Seventeen years after his last appearance in the Star Wars film series, Christensen reprised his iconic role in the Disney+ series “Obi-Wan Kenobi.” The series was a major success for the streaming platform, reinvigorating the character’s story and Christensen’s connection with the franchise’s fanbase.

📺 Expanding

Read More