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Cole Hauser, acclaimed for his role as the formidable Rip Wheeler in “Yellowstone”, is taking on a new challenge beyond the ranch, as he becomes the distinguished face of The Frye Company and Lucky Brand.

🎬 From “Yellowstone” to Style Icon: Known for his portrayal of the tough-as-nails ranch foreman, Hauser’s new venture into fashion marks an exciting turn as he brings the rugged charm of his on-screen persona to two of the most iconic American heritage brands.

🌍 Global Campaigns Await: As the newly minted ambassador, Hauser is set to grace global campaigns for both Frye and Lucky Brand. Fans can expect to see the fusion of his Western aesthetic with the timeless style that these brands epitomize.

✨ Collaborations and Activations: This holiday season will unveil Hauser’s first engagements with Frye and Lucky Brand. From special collaborations to high-profile brand activations, the actor is gearing up to stamp his mark on the fashion world.

🏆 A Seasoned Performer: Hauser’s acting prowess, showcased in classics

Joshua Dasilva, the dynamic midfielder who has been commanding the field for Premier League club Brentford, has laced up for a new venture off the pitch, signing an exciting endorsement deal with global footwear giant Skechers.

👟✨ A Step into Style: Known for his agility and strategic play, Dasilva now brings his signature flair to the world of sports fashion. The partnership is a seamless fit, with Skechers aligning with the footballer’s ethos of performance and excellence.

⚽📈 Charting a Fashionable Course: Dasilva’s partnership with Skechers is not just about style; it’s about bringing the energy of professional sports to everyday wear. The deal sees him at the forefront of the brand’s latest campaigns, set to showcase the versatility and comfort of Skechers’ footwear – from the training ground to the streets.

🏟️🌍 Global Goals: With this endorsement, Dasilva’s influence transcends beyond the Premier League, placing him on the global map as a brand ambassador. His endorsement deal is expected to not only elevate his profile but also connect with fans and consumers on a new level, sharing a message of sportsmanship and style.

TEMPUR, the maestro of premium bedding, is bringing a global icon into the bedroom, signing football legend David Beckham as its new brand ambassador. 🌟

🏅🛌 Beckham’s Sleep Philosophy: The man who curved balls like masterpieces is now set to curve our sleep habits. Beckham, a titan on the pitch and a mogul in the making, has long hailed sleep as the unsung MVP in an athlete’s toolkit. With his golden stamp of approval, TEMPUR’s mattresses are getting a Beckham-sized boost in credibility. 🚀

👨‍👩‍👦‍👦 From Pitch to Pillow: Post his illustrious 20-year career dazzling football arenas worldwide, Beckham has played the roles of father, husband, and entrepreneur with the same passion he had on the field. He credits restful nights for his unflagging energy and peak performance in all his endeavors. 💼⚽️

🗣️ Beckham Speaks on Sleep: “Quality sleep has always been essential for me as an athlete, and now as a father, husband, and business owner. It helps me to be the best version of myself in every area of my life,” Beckham shares, adding a personal touch to the science of sleep.

Nigeria’s chart-topping maestro, Rema, is soaring beyond the music scene, slam dunking into a branding partnership with none other than basketball icon Michael Jordan’s Jumpman collection. 🎵👟

🎶 ‘Calm Down’ Crooner Cranks Up the Hype: The Afrobeat sensation, who’s been stirring the scene with his hit ‘Calm Down’, is now the fresh face in the Jumpman 23 arena. He’s not just making waves; he’s riding them all the way to the prestigious court of brand endorsements. 🌊🔥

🚀 Shooting Star to Shooting Hoops: Divine Ikubor, known to fans as Rema, is basking in the spotlight after a dazzling act at the Ballon d’Or. Now, he’s lacing up with the legends, injecting his vibrant rhythm into the Jumpman legacy. 💫🎤

🔗 Linking Courtside and Beats: This alliance marks a slam dunk for Rema at 23, bridging beats with elite fleets of the NBA—where stars like Zion Williamson, Jayson Tatum, Luka Doncic, and the multi-talented Teyana Taylor have already sported the Jumpman badge. 🤝🏆

📈 Chart-Topping,

Hockey’s hottest sharpshooter, Auston Matthews, has just slapped a power play in the business world by teaming up with Prime, the hydration heavy-hitter backed by none other than social media titans Logan Paul and KSI. 🌟

🍁 Toronto’s Ice Maestro Meets Lifestyle Brand: During a buzz-stirring drop-in at Toronto’s pulsing Yonge-Dundas Square, WWE’s own Logan Paul teased the crowd with whispers of a Leafs luminary lacing up with Prime. Now, it’s official—Matthews, centre extraordinaire for the Maple Leafs, is the latest to ink a deal with the sports drink juggernaut. 🥤📝

Prime Player Pantheon: Matthews skates into a dazzling league of Prime athletes, a roster boasting the likes of football phenoms Erling Haaland and Alisha Lehmann, plus UFC’s champion featherweight Alexander Volkanovski. 🏆

Beyond the Rink: Matthews isn’t new to the endorsement arena. With his name already etched alongside giants like RBC and Bet99, this Scottsdale sharpshooter is

In an inspiring tale that intertwines the glitz of high fashion with the grit of competitive sports, 🇫🇷 French wheelchair tennis player Pauline Déroulède has been anointed by the luxury titans Dior and LVMH as a beacon of ambition and hope ahead of the Paris 2024 Paralympics. 🌟

Déroulède’s Saga: Ranked 13th in the world 🌍, this 32-year-old’s racquet has danced across the clay courts of Roland-Garros, launching her into the quarterfinals and etching her name in the annals of French tennis history 🎾. Her alliance with Dior not only stitches together a narrative of shared dreams but also weaves Déroulède’s unyielding spirit into the fabric of Dior’s brand legacy.

Beyond the Baseline: The accident in 2018 may have altered her path, but Déroulède’s resolve stands unamputated. Her journey from the harrowing streets where she faced her life’s toughest match to the glossy arenas of professional sports is nothing short of cinematic. 🚗💥→🏆

Ambassador of Change: Dior’s choice in Déroulède transcends athletic prowess, spotlighting her advocacy for road safety 🚦 and her call to overhaul

In a power play for health and wellness, CARE, the Swiss health tech startup, scores a hat trick by adding Los Angeles Kings winger Kevin Fiala 🏒 to its roster as an investor and brand ambassador.

Following in the strides of professional soccer goalie Yann Sommer ⚽, Fiala shoots and scores into the field of evidence-based preventive medicine. His role will go beyond funding; he’s on a mission to champion CARE’s expansion into the U.S. market with the drive and precision he brings to the ice.

Prevention: The MVP of Health 🥇

For athletes like Fiala, prevention isn’t just a strategy for winning games—it’s a lifestyle. CARE is stepping up, offering the same level of preventive care to everyday folks that keeps athletes in peak condition. Because a stitch in time saves nine, and CARE stitches up a game plan for health that aims for overtime.

Expansion on the Horizon 🌐

With an ARR sounding the horn at one million dollars 💰 within six months of its first store opening in

Ric Flair, the Limousine Ridin’, Jet Flyin’ Icon Teams Up with AEW:

🥤 Get ready to swap your coffees for a can of “Wooooo! Energy” because Ric Flair is taking over the energy game with AEW. It’s official: Flair’s electric beverage will be the exclusive pick-me-up for the wrestling league. Imagine this: You’re at an AEW event, the crowd’s roaring, and what’s that in your hand? Yep, a Wooooo! Energy. Concession stands on show nights will be stocked, and it’ll be the fuel powering the commentary at the announcers’ desk live on air.

Locker Room Buzz and Broadcast Bling:

Behind the scenes, the wrestlers will be cracking open cans of that signature vigor, while fans at home might just spot the Wooooo! logo as they watch their favorite grapplers on screen.

From the Man Himself:

In a chat with Variety, the Nature Boy 🐊 dished out the deets. Flair’s relationship with AEW’s big boss, Tony Khan, spans nearly a decade, making