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Campaigns 2 mins read

Kim Yoo-jung Captivates in Singles Magazine Campaign: A “Living Doll” Moment

Kim Yoo-jung, the acclaimed South Korean actress and model, has recently stolen the show in her latest magazine campaign. Known for her enchanting performance in the drama ‘My Demon’, Yoo-jung posed for Singles magazine, showcasing Laneige products and exuding the charm of her character, Do Do-hee, from the drama.

🌟 Campaign Release: On December 20, Singles Magazine unveiled the captivating images of Kim Yoo-jung, followed by a mesmerizing campaign video on December 21. Fans were thrilled to see Yoo-jung’s portrayal in the magazine, which highlighted her ethereal beauty and nuanced artistry.

💄 Laneige Neo Cushion Glow: The focus of the campaign was the Laneige Neo Cushion Glow product. Yoo-jung, adorned in neutral and elegant outfits, perfectly complemented the aesthetic of the product. Her appearance in the campaign has garnered widespread appreciation from fans, who were enchanted by her “living doll” look.

👗 Embodying Do Do-hee’s Aura: For the photoshoot, Yoo-jung seamlessly transitioned through multiple settings, each inspired by her character in ‘My Demon’. She embodied the persona with an array

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Brand Ambassador 2 mins read

Vicky Kaushal: The New Face of G-SHOCK’s Timeless Toughness

G-SHOCK India has made a bold move in the world of timekeeping by joining forces with Bollywood star Vicky Kaushal as its brand ambassador. This iconic collaboration symbolizes a perfect blend of G-SHOCK’s legacy in durable and trend-setting watches with Kaushal’s dynamic persona, resonating with toughness, both physically and mentally.

🚀 A Legacy of Unbreakable Watches: G-SHOCK, renowned for its unbreakable watches, stands as a testament to over four decades of innovation and style in the watchmaking industry. Developed through Japanese cutting-edge technology, G-SHOCK has carved an indelible mark in the realm of durable, innovative, and iconic designs, especially among the youth.

💡 Melding Durability with Style: G-SHOCK’s journey, driven by its unwavering pursuit of shock resistance, has not just set standards in robustness but also in precision, innovative design, and fashion appeal. The brand continuously evolves, keeping pace with the needs and aspirations of its youthful audience.

🌟 Vicky Kaushal: A Perfect Alignment with G-SHOCK: Vicky Kaushal, with his illustrious

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Brand Ambassador 2 mins read

Deepika Padukone Joins TECNO as Brand Ambassador: A Fusion of Tech and Glamour

TECNO, the global smartphone powerhouse, is making waves in the tech and entertainment spheres by announcing Indian superstar Deepika Padukone as its brand ambassador. This collaboration is a significant stride, showcasing TECNO’s commitment to innovation and catering to the stylish, tech-savvy consumer.

🌟 Deepika Padukone: The Epitome of Elegance and Intelligence: Known for her compelling screen presence and off-screen charisma, Deepika Padukone embodies the qualities that TECNO aspires to reflect – elegance, intelligence, and versatility. Her association with TECNO is set to bring a new level of excitement and allure to the brand’s image.

🔍 Breaking Barriers with Strategic Partnership: This partnership transcends the usual celebrity endorsement, aiming to make a mark in various aspects of life, not just entertainment. Deepika’s role as the face of TECNO will see her representing the brand on multiple platforms, echoing TECNO’s vision of making innovative and stylish technology accessible to a broader audience.

🎉 A Blend of Technology and Style:

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Brand Ambassador 2 mins read

Rashmika Mandanna: The New Flavor of Bisk Farm as Brand Ambassador

Bisk Farm, a renowned player in the FMCG sector, has announced a sweet collaboration with actress Rashmika Mandanna, who is set to become the brand ambassador for their ‘RUSKIT Brand’.

🎉 A Partnership of Freshness and Fun: The association between Bisk Farm and Rashmika Mandanna is a blend of charm, freshness, and widespread appeal. Vijay Singh, Managing Director of Bisk Farm, shared his excitement about the partnership, highlighting Mandanna’s perfect embodiment of Bisk Farm’s spirit — synonymous with fun, freshness, and deliciousness.

🌐 A Perfect Match for Millennial Appeal: Mandanna’s strong connection with the millennial audience makes her an ideal choice to represent the brand. Her role is expected to further strengthen Bisk Farm’s presence in key markets and contribute to substantial revenue growth.

🔊 Rashmika Mandanna on the Collaboration: Expressing her enthusiasm, Rashmika Mandanna commented on the synergy between her values and Bisk Farm’s commitment to growth and innovation. She is looking forward to this partnership being

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Brand Ambassador 2 mins read

Ayushmann Khurrana Teams Up with Wobble Personal Audio for a Dynamic Campaign

Indkal Technologies has made a significant stride in the personal audio space by roping in Bollywood star Ayushmann Khurrana as the brand ambassador for the launch of their latest True Wireless Stereo (TWS) products. The collaboration, under the campaign “#TimeToWobble”, is set to redefine the audio experience with a blend of style, functionality, and individuality.

🔊 Launching the “#TimeToWobble” Campaign: Khurrana, known for his dynamic persona and versatility, is the perfect face for the “#TimeToWobble” campaign. This initiative celebrates not only an energetic lifestyle but also the uniqueness in every individual’s auditory preferences and style.

💡 Introducing Wobble TWS Earbuds: The centerpiece of this collaboration is the Wobble TWS, starting at ₹1199. Available in classic black and white, and offered in four distinct models, these earbuds are designed to cater to a wide range of consumer preferences. The flagship ‘Beans’ model boasts a 12mm driver unit, delivering an astounding 35 hours of playback on a single charge, along with ultra-low

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Endorsement Deals 2 mins read

Giants’ Tommy DeVito Cooks Up Endorsement Deal with Rao’s Homemade Sauce

Tommy DeVito, the New York Giants’ rookie quarterback, also known as “Tommy Cutlets”, has spiced up his endorsement portfolio by signing a deal with Rao’s Homemade, a brand celebrated for its specialty tomato sauces.

🍅 A Perfect Pairing: This partnership is a delightful match for DeVito’s persona, given his affinity for chicken cutlets and Rao’s being his top sauce choice. In his own words, “Rao’s Homemade, the official sauce of Tommy Cutlets,” DeVito highlighted the brand’s simple ingredients and authentic, slow-simmered cooking process in a promotional Instagram reel.

⚡ Rising Star in the NFL: DeVito’s journey to NFL recognition has been meteoric. Undrafted out of Illinois and initially part of the Giants’ practice squad, he rose to become the starting quarterback in November. His recent performances, including leading the Giants to three consecutive wins, have seen his popularity soar, despite a recent loss to the New Orleans Saints.

🏟️ On-Field Achievements: In his seven appearances this season, DeVito

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Endorsement Deals 2 mins read

Ric Flair’s High-Flying Move into Cryptocurrency with ‘WoooooCoin’

Ric Flair, the wrestling legend known as ‘The Nature Boy’, is taking a leap into the world of cryptocurrency with the endorsement of a new altcoin, aptly named ‘WoooooCoin’. Emphasizing the five Os in “Wooooo”, Flair announced this dynamic venture through a highly energetic video, adding his signature flair to the cryptocurrency space.

📢 A Promotional Powerhouse: In true Ric Flair style, he delivered an enthusiastic promo for his altcoin, sporting a suntan and a bandaged nose, which only added to the intrigue. Flair heralded WoooooCoin as “the hottest” cryptocurrency project of 2023, inviting enthusiasts to join the whitelist.

🎩 Wooooo! Coin’s Unique Appeal: The new WoooooCoin, distinct from another existing coin bearing Ric Flair’s likeness, represents Flair’s official foray into the digital currency market. His endorsement is set to ignite interest among his fans and cryptocurrency investors alike.

🤔 Navigating the Altcoin Market: The cryptocurrency world, especially altcoins, is known for its dynamic and often confusing

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New Signings 2 mins read

Formula One’s Charles Leclerc Accelerates into Entertainment with WME Signing

In a move that merges the high-octane world of Formula One with the glitz of entertainment and commercial ventures, Charles Leclerc, the renowned Ferrari driver, has inked a deal with WME in the US.

🚀 A Strategic Collaboration: This exciting partnership sees the agency giant taking the reins of Leclerc’s entertainment and commercial engagements. However, Leclerc’s management on the racing front remains securely in the hands of Nicolas Todt of All Road Management.

🔍 Luxury Brand Associations: Leclerc, at just 26, is already a prominent figure in brand ambassadorship, aligning with elite brands like the luxury watch company Richard Mille. He also shone as the face of Giorgio Armani’s ‘Made to Measure’ campaign in 2020, showcasing his versatility beyond the racetrack.

🏁 Joining a Prestigious Roster: By signing with WME, Leclerc positions himself alongside other motorsport luminaries in the agency’s portfolio, such as Alexander Albon, Sergio Perez, and Lewis Hamilton. This association not only elevates Leclerc’s profile in the entertainment

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New Signings 2 mins read

BTOB’s Yook Sungjae: A New Chapter with IWill Media

Yook Sungjae, a prominent member of the K-pop group BTOB, has embarked on a new journey in the entertainment industry by signing an exclusive contract with IWill Media, a media content production company known for its impactful OSTs and dramas.

🚀 Diversifying Talent Management: IWill Media, primarily focused on producing content like “Moon in the Day,” “May I Help You?,” and “Gold Mask,” is now expanding its horizons. By signing Yook Sungjae, they are branching out into talent management, aiming to evolve into a comprehensive entertainment agency.

📝 An Exclusive Partnership: The announcement came on December 22, with IWill Media expressing their commitment to support Yook Sungjae’s multifaceted career in music, acting, and variety. They also emphasized their support for his ongoing activities with BTOB, highlighting a collaborative approach to his diverse talents.

🏁 The Final Piece in BTOB’s New Beginnings: Yook Sungjae’s move marks the completion of BTOB members finding new representation following their departure from Cube Entertainment. Earlier, Changsub had

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Brand Ambassador 2 mins read

Shane Lowry Swings into Action as Amgen’s New Irish Open Ambassador

Golf star Shane Lowry, a celebrated figure in the world of golf, has taken up a new role as the ambassador for Amgen, marking a significant moment in the sponsorship landscape of the sport.

🌟 Promoting Amgen Branding: As the holiday season rolls in, Lowry is back in Ireland, actively promoting Amgen’s new association with the Irish Open. This development follows the recent announcement of Amgen’s takeover of Horizon Therapeutics, as covered by Sport for Business.

⛳ Irish Open’s New Title Partner: Amgen steps into the role following Horizon’s five-year deal as the title partner of the event. The Irish Open, which was held at the K Club last year and is set to return there in 2025, will unfold in 2024 at the Royal County Down Golf Club.

🏌️‍♂️ A Team of Ambassadors: Alongside Lowry, prominent Irish golfers like Pádraig Harrington, Séamus Power, and Brendan Lawlor have also transitioned from being Horizon ambassadors to representing Amgen. They will don the Amgen logo during competitions, symbolizing the new era of the Irish Open.

🔍

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Brand Ambassador 2 mins read

Blackpink Jisoo: The New Global Face of Dior Beauty’s Capture Totale Line

Blackpink Jisoo, a name synonymous with both K-pop stardom and fashion iconography, has added another feather to her cap by becoming the global ambassador of Dior Beauty’s Capture Totale Anti-Aging Skincare line. This new role solidifies her standing in the world of luxury beauty and fashion.

📰 Announcement by W Korea: The prestigious magazine outlet W Korea broke the news, announcing that Jisoo has been chosen by Dior Beauty to lead the iconic skincare line. This partnership is a testament to Jisoo’s global influence and her impeccable sense of style and beauty.

💧 Leading the ‘Top Total Hyalumen’ Campaign: In addition to her ambassadorship, Jisoo has also been named the face of the brand’s new “Top Total Hyalumen” campaign. Set to debut globally on December 29, 2023, the campaign will feature the “NEW Gel Total Hyalumen” product, a multi-wrinkle corrector, in offline Dior stores.

📸 A Campaign to Remember: To mark this special collaboration, Dior tapped Jisoo for a stunning campaign shoot. The announcement was received with immense

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New Signings 2 mins read

G-Dragon’s New Horizon: Signing with Galaxy Corporation and Announcing 2024 Comeback

G-Dragon, the iconic member of BIGBANG, has set the K-pop world abuzz with the announcement of his comeback next year under the aegis of his new agency, Galaxy Corporation.

🚀 A New Partnership Unveiled: On December 21, Galaxy Corporation held a press conference to shed light on G-Dragon’s acquittal in a drug-related case and to outline his future endeavors. Though G-Dragon was notably absent from the event, the announcement marked a significant turn in his illustrious career.

📝 Galaxy Corporation’s Bold Vision: During the press conference, director Jo Sung Hae of Galaxy Corporation officially declared the signing of an exclusive contract with G-Dragon. Emphasizing the partnership as more than a mere artist-agency relationship, Jo Sung Hae articulated a vision of undertaking unprecedented challenges and showcasing new facets of G-Dragon’s artistry.

🙏 Acknowledging the Past, Embracing the Future: The announcement came after YG Entertainment, G-Dragon’s former agency, released a statement supporting his future endeavors. Jo Sung Hae expressed gratitude to YG Entertainment,

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New Signings 2 mins read

DGNA’s Karam, Injun, & Jay: A Fresh Start with New Ways Company

In a move that’s creating waves in the K-pop industry, former DGNA members Karam, Injun, and Jay have signed an exclusive contract with New Ways Company, setting the stage for an exciting re-debut.

🚀 A New Chapter Begins: On December 21, New Ways Company, a rising force in the music industry, announced its collaboration with the trio. Karam, Injun, and Jay, who initially debuted as part of DGNA in 2010, have been back in the limelight after their participation in JTBC’s competition program ‘Peak Time’ earlier in 2023 as ‘Team 23:00’.

🎵 Re-debut on the Horizon: New Ways Company has big plans for these talented artists. The trio is set to form a new group with additional members and is gearing up to release new music in the first half of 2024. This re-debut is highly anticipated, promising fresh sounds and dynamic performances.

🔍 About New Ways Company: The agency behind this strategic move, New Ways Company, is a new startup led by CEO Park Kwang Won. Park has a rich history in the music industry, having contributed significantly at Interpark Music, where he helped launch popular groups like LABOUM and TRENDZ.

🌐

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New Signings 2 mins read

Rachael Leigh Cook’s New Endeavor with Mainstay Entertainment

Rachael Leigh Cook, a beloved figure in the film industry, especially renowned for her roles in romantic comedies, has marked a new phase in her career by signing with Mainstay Entertainment for representation in all areas.

📽️ A Flourishing Career: Cook’s current work includes her starring role in Hallmark’s holiday film ‘Rescuing Christmas’, developed and produced under her deal with Marvista. Adding to her impressive portfolio, she also stars in and produces the Netflix film ‘A Tourist’s Guide to Love’. Previously, Cook appeared in ‘Spirit Halloween’ alongside Christopher Lloyd and starred in the Netflix remake of her 1999 hit, ‘He’s All That’.

🚀 Netflix Success: Cook’s collaboration with Netflix has been notably successful. Her 2020 project, ‘Love Guaranteed’, which she pitched, produced, and starred in alongside Damon Wayans Jr. and Heather Graham, debuted at #1 on the streaming platform.

🤝 Expansive Deal with Marvista Entertainment: Cook’s recent deal with Fox’s Marvista Entertainment

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New Signings 2 mins read

Kenya Barris: Charting New Paths with WME

Kenya Barris, the Emmy-winning dynamo behind the television hit ‘Black-ish’, has made a significant move in his career by signing with WME, after a fruitful stint with CAA. Barris’s transition to WME comes as he continues to solidify his status as one of the most prolific writers and producers in the industry.

📺 A Legacy with ‘Black-ish’: Barris’s ‘Black-ish’ concluded its successful run in 2022, leaving behind a legacy as a groundbreaking network comedy. The show, celebrated for its insightful humor and cultural impact, earned multiple Emmy nominations for Best Comedy. Its spin-off, ‘Grown-ish’, continues to capture audiences on Freeform, with its final season set to air in 2024.

🎥 Making Waves in Film: On the film front, Barris has been equally impactful. He recently produced and wrote the reboot of 20th Century’s ‘White Men Can’t Jump’ and directed, wrote, and produced the Netflix comedy ‘You People’, starring Eddie Murphy and Jonah Hill. The latter has emerged as one of Netflix’s top titles of the year.

🚀

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New Signings 2 mins read

David Amito’s New Venture with The Green Room Management

David Amito, recognized for his portrayal of John the Baptist in the critically acclaimed series ‘The Chosen’, has taken a significant step in his acting career by signing with The Green Room for management.

📺 A Stellar Role in ‘The Chosen’: In ‘The Chosen’, a historical drama revolving around the life of Jesus, Amito has brought depth and nuance to his character across three seasons. The series, available on various platforms including Amazon’s Prime Video, Peacock, Netflix, and broadcaster The CW, has offered Amito a broad canvas to showcase his talent.

🔍 Amito’s Journey in the Series: Throughout ‘The Chosen’, Amito’s presence has been pivotal. He appeared in two episodes of Season 1, returned for two more in Season 2, and featured in the Season 3 premiere. His portrayal has been a key part of the series’ narrative, adding a layer of depth to the historical context.

🎞️ Versatile Filmography: Amito’s acting prowess extends beyond ‘The Chosen’. His filmography includes roles in ‘Ginger in the Rye’, ‘Maps to the Stars’, ‘Greenscreen’,

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New Signings 2 mins read

New Beginnings for BTOB Members with Fresh Agency Deal

In a move that’s stirring excitement across the K-pop world, four members of the popular South Korean boy group BTOB — Eunkwang, Minhyuk, Hyunsik, and Peniel — have embarked on a new journey, signing exclusive contracts with a new agency post their departure from CUBE Entertainment.

🚀 A Fresh Chapter Post CUBE: The transition to a new management comes after CUBE Entertainment’s announcement in early November that its contract with the six-member act had concluded. This decision not to renew marked the end of an era for BTOB under CUBE’s banner, paving the way for new opportunities.

📝 Anticipation in the Air: Details about BTOB’s new management and their upcoming plans remain under wraps, as reported by the Korean entertainment website Soompi. However, the intrigue and anticipation among fans are palpable, as the industry awaits what’s next for these talented artists.

💬 Agency’s Commitment to Group Activities: A representative from the new agency expressed strong support for the members, emphasizing their commitment to prioritize group activities.

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New Signings 2 mins read

Stokley’s New Tune with Universal Attractions Agency

In a move that’s music to the ears of R&B and soul enthusiasts, Grammy-nominated artist Stokley has signed with Universal Attractions Agency (UAA) for representation, signaling a new crescendo in his already illustrious career.

🔥 A Soulful Collaboration: At UAA, the task of navigating Stokley’s artistic journey falls to New York-based Ricky Regalado. With a reputation for nurturing exceptional talent, Regalado is all set to amplify Stokley’s musical footprint, promising to bring his artistry to both new audiences and his dedicated fan base.

💬 Regalado on Stokley’s Talent: Celebrating the partnership, Regalado extolled Stokley’s unique and gifted presence in the music world. He expressed excitement and optimism for what 2024 holds for the artist, underscoring his commitment to elevating Stokley’s career to new heights.

🎵 A Legacy of Hits: Stokley is no stranger to the R&B scene. As the lead singer and drummer of the legendary group Mint Condition, he has been the voice behind classic hits like “Breakin’ My Heart (Pretty Brown Eyes)”

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Endorsement Deals 2 mins read

Patrick Mahomes Tackles a New Field with PRIME Endorsement

In a strategic play that’s turning heads in both the sports and business worlds, Kansas City Chiefs quarterback Patrick Mahomes has inked a sponsorship deal with PRIME, the rapidly ascending beverage brand co-founded by Logan Paul and KSI.

🌟 A Prime Move for Mahomes: Mahomes, already a star on the football field, is diversifying his portfolio with this latest endorsement. Aligning with PRIME, a brand that’s been a game-changer in the sports and energy drink industry, reflects his knack for teaming up with innovative and dynamic partners.

🚀 PRIME’s Meteoric Rise: Since its launch in January 2022, PRIME has been nothing short of a phenomenon. Valued between $3.1 billion to $8.4 billion, the brand has quickly positioned itself among the top drink brands globally. With projected sales of $1.2 billion, as stated by co-founder Logan Paul, PRIME’s trajectory is on a steep upward curve.

🤝 High-Profile Partnerships: Beyond individual endorsements, PRIME has secured deals with major sports entities like UFC, the Los Angeles Dodgers, and Arsenal, underscoring

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Film/TV 2 mins read

Arthur De Larroche: A New Direction with Zero Gravity Management

In a move signaling a promising future in the indie film arena, filmmaker Arthur de Larroche, known for his distinctive storytelling in ‘Remy & Arletta’ and ‘Clairevoyant’, has signed with Zero Gravity Management. The partnership, featuring reps Cameron Cubbison and Elissa Friedman, marks a new chapter in de Larroche’s cinematic journey.

📽️ A Storyteller’s Craft: De Larroche’s recent work, ‘Remy & Arletta’, a poignant coming-of-age drama, showcases his prowess in translating complex narratives onto the screen. The film, based on the bestseller by Micaela Wittman, made its mark in theaters this fall and is set for a streaming debut in the spring. Starring Wittman, the story delves into the life of Remy, played by Wittman herself, and her friendship with Arletta (Riley Quinn Scott), set against the backdrop of familial turmoil.

🎞️ From Page to Screen: The film’s authenticity is heightened by its roots in a true story, with de Larroche’s direction bringing depth and nuance to the characters’ journey. This project solidifies his

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