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Endorsement Deals 2 mins read

Sauber Teams Up with Rapper Drake for Stake F1 Partnership

Sauber, a prominent name in Formula 1 racing, has announced a groundbreaking partnership with rapper Drake. This collaboration coincides with Sauber’s transition from the Alfa Romeo branding to operating as the Stake F1 Team for the next two years, before rebranding as an Audi factory team in 2026.

🚀 Drake’s Role in the Name Change: The name change to Stake F1 Team was heralded by Drake on New Year’s Day, marking a significant moment for both the team and the rapper. As a celebrity partner of Stake, which also includes ties with English Premier League football club Everton and the UFC, Drake’s involvement adds a new dimension of excitement and appeal to the F1 team.

🌍 Expected Appearances at Grand Prix Events: Drake’s partnership with Stake F1 Team is anticipated to extend beyond mere endorsement. The rapper is expected to make appearances at Grand Prix events, further blending the worlds of music and motorsport.

💬 Team Representative on the Partnership: Alessandro Alunni Bravi, a representative of the team, commented on the collaboration: “Last

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Campaigns 2 mins read

Megan Thee Stallion Sparkles in New Nike Collaboration Tease

Megan Thee Stallion, the Grammy Award-winning rapper known as the “Houston Hot Girl,” is setting the stage for a dazzling collaboration with Nike. This exciting development was teased during her electrifying performance on “Dick Clark’s New Year’s Rockin’ Eve” on ABC, where she performed her new song “Cobra” and a medley of hits, following her groundbreaking partnership with Planet Fitness.

🌟 A Purple-themed Performance: Megan and her dancers captivated the audience in all purple, aligning with the colors of her new partners. Notably, the iconic Nike swoosh logo was prominently featured across her chest, complemented by matching Nike shoes – hinting at the upcoming collaboration.

📱 Teasing on Instagram: Prior to her New Year’s Eve set, Megan took to Instagram to subtly tease the collaboration. Her post, featuring eye emojis and captioned with “[Nike], Stay tuned for the drop, Hotties! #NikeByYou. Year of the Stallion,” sparked excitement among fans. The post showcased the bottom of her shoe emblazoned with the word “Hottie.”

👗 Anticipation for

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Endorsement Deals 2 mins read

Colorado’s Travis Hunter Inks NIL Deal with FreeForm Sports, Joins Advisory Council

Travis Hunter, a standout defensive back and wide receiver for Colorado, is making waves in college football not just on the field but in the realm of brand partnerships. Hunter has signed a Name, Image, and Likeness (NIL) deal with FreeForm Sports, stepping up as a member of its Athlete Advisory Council.

🔍 Role in Product Development: As part of this groundbreaking deal, Hunter will lend his expertise to FreeForm Sports in product development. Additionally, he will release a custom line of pads and wristbands, showcasing his influence on athletic gear design.

🖨️ Innovative Gear by FreeForm Sports: Launched in 2022, FreeForm Sports specializes in creating athletic equipment using advanced 3D printing technology. Their innovative approach has already seen their gear worn by athletes from universities like Colorado, Texas, Ohio State, and TCU in both practice and games.

📈 Boosting Brand Awareness: The partnership with Hunter represents a strategic move by FreeForm Sports to enhance brand visibility in the NIL era. Hunter’s endorsement and involvement in product design

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Endorsement Deals 2 mins read

Indian Actress Richa Ghosh Secures Lucrative Global Endorsement Deal

Richa Ghosh, an emerging star in the Indian film industry, has recently inked a lucrative global endorsement deal, signifying a major leap in her burgeoning career. Known for her remarkable performances in Bollywood, Ghosh has now established herself as a sought-after name in the realm of brand endorsements.

🏏 Rising from IPL Fame: Ghosh’s journey to fame accelerated with her appearance in the Indian Premier League (IPL), where she was frequently spotted cheering for the Chennai Super Kings (CSK). Her enthusiasm and passion for cricket, coupled with her dynamic presence in the stands, garnered significant attention and admiration.

🚀 Catching the Eye of Top Brands: It was Ghosh’s engaging presence during the IPL that attracted several high-profile brands, leading to numerous business opportunities. Her ability to connect with audiences has made her a relatable and marketable figure, extending her appeal beyond the cinematic screen.

💼 Beyond Acting: Today, Richa Ghosh is celebrated not just for her acting prowess but also for her growing marketability. This global endorsement deal is a clear indicator of her expanding influence and

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Brand Ambassador 2 mins read

Carlisle Basketball Coach Tim Atkinson Signs Local Athletes as Brand Ambassadors for Sneaker00juice

In an innovative move blending sports and fashion, Carlisle assistant basketball coach Tim Atkinson has brought the concept of NIL (Name, Image, Likeness) to local high school athletics through his sneaker customization brand, Sneaker00juice. Garnering over 1,300 followers on Instagram, the brand has taken a significant step by signing Jaydon Smith, a standout athlete, and Olivia Jones, former Cedar Cliff star, as its first brand ambassadors.

🤝 Brand Ambassadorship with a Twist: Unlike typical brand endorsements, Smith and Jones’ roles as Sneaker00juice ambassadors involve a unique exchange. They don’t receive financial compensation but are instead rewarded with customized shoes and Sneaker00juice gear, crafted by Atkinson himself.

📱 Promotion through Social Media: In this symbiotic relationship, Smith and Jones actively promote Sneaker00juice by tagging the brand in their social media posts and wearing the customized gear. Their bios are also updated to reflect their roles as brand ambassadors, enhancing the brand’s visibility and appeal.

🌐 NIL’s Image Branch: Their ambassadorship aligns with the image aspect of NIL, where

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Endorsement Deals 2 mins read

BTS’ Taehyung (V) Joins Cartier for a Luxurious Endorsement Deal

Cartier, the epitome of luxury in wristwatches and fine jewelry, has made a glamorous addition to its list of brand ambassadors by signing an endorsement deal with BTS’ V (Taehyung). Known for having renowned personalities like Jake Gyllenhaal and Lily Collins represent its brand, Cartier’s collaboration with V brings a fresh, magnetic appeal to its esteemed image.

🐆 Panthère de Cartier Collection: V has been chosen to sport the iconic Panthère de Cartier collection. This selection highlights the brand’s recognition of V’s unique charisma and appeal. Cartier specifically noted V’s ‘magnetic gaze’ as being perfectly in line with the spirit of the collection.

🗣️ Cartier’s Statement on V: The senior vice president and chief marketing officer of Cartier praised V, likening his career trajectory to the determination of a panther. This metaphor, reported by The Indian Express, aligns with the brand’s image of elegance and strength.

💰 Instantaneous Payoff: The collaboration with V has already shown significant results. The South China

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Brand Ambassador 2 mins read

Omas Studios Appoints Queen May Edochie as Brand Ambassador in Lagos

Omas Studios, a rising name in the creative industry, has recently unveiled Queen May Yul-Edochie, the ex-wife of Nollywood actor Yul Edochie, as the brand ambassador for their newly established Lagos branch at Chevron, Lekki. This announcement marks a significant milestone for both the studio and May Yul-Edochie.

🚀 Why May Yul-Edochie?: Dr. Joy Ezeike, the visionary behind Omas Studios, expressed that the choice of May Yul-Edochie as the brand ambassador was influenced by her admirable personality and humility. “Her humility and personality were the attributes that attracted me,” Ezeike stated, highlighting the qualities that make May Yul-Edochie a perfect fit for the role.

🎨 Omas Studios’ Creative Venture: While showcasing the studio’s state-of-the-art facilities and vibrant creative atmosphere, Ezeike emphasized that the launch of the Lagos branch signifies a new chapter for Omas Studios, complementing their branches in Port Harcourt and Abuja.

🌟 The Unveiling Event: The event’s highlight was the official unveiling of Queen May Edochie as the brand ambassador. Her appointment is seen as a strategic move by Omas

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Campaigns 2 mins read

A. SOCIETY and Surrealist Artist OFFGOD Unveil Unique Eyewear Capsule

Eyewear specialist A. SOCIETY has teamed up with 18-year-old surrealist artist OFFGOD, real name Andrew Mok, to launch an extraordinary capsule collection of eyewear. This collaboration seeks to embrace the modern concept of co-existing with multiple identities, a theme resonating with digital natives of the new generation.

🖼️ The Concept Behind the Collection: The collection features three models of innovative glasses named VERN, MORPH, and FORM, each embodying a distinct approach to design and functionality. The series represents a new chapter for Andrew Mok, featuring the character Vern — a supervillain persona that symbolizes his current artistic practice.

👓 The VERN Model: Leading the collection is the VERN model, available in yellow and crystal colorways. VERN stands out for its fusion of form and function, equipped with scratch-resistant nylon lenses. Priced at approximately $615 USD, its most notable feature is its compatibility with Apple AirPods Max Headphones, blending avant-garde design with practicality.

💬 OFFGOD on His Inspiration: Mok describes Vern as a supervillain alter ego, symbolizing a new era in both appearance and

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Campaigns 2 mins read

IVE Set to Release New Single for ‘2024 Pepsi x Starship Campaign’

K-pop sensation IVE is gearing up to enchant fans once again as they tease a new single for the upcoming ‘2024 Pepsi x Starship Campaign’. This collaboration marks the continuation of their successful partnership with Pepsi, following their hit tracks “I Want” and “Blue & Black” alongside Oh My Girl and CRAVITY in the summer of 2022.

🤝 Continuing a Successful Collaboration: Pepsi and Starship Entertainment have been collaborating on a global marketing and digital single project since 2019. IVE’s involvement for the third consecutive year highlights their significant role and popularity in this joint venture.

🌍 A Global Campaign: The ‘Pepsi x Starship Campaign’ has been a notable initiative, combining the world of music with global marketing strategies. IVE’s return as the sole artists for the 2024 campaign underscores their growing influence and appeal in the K-pop industry and beyond.

🌟 Building on Past Success: IVE’s previous collaborations with Pepsi have resonated well with fans worldwide, showcasing their versatile

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Brand Ambassador 2 mins read

Celebrity Chef Aldo Zilli Joins British Tequila Brand Mis Amigos as Brand Ambassador

Mis Amigos, the British tequila brand, has taken a significant step in its global expansion plan by appointing celebrity Chef Aldo Zilli as its brand ambassador. This partnership is part of Mis Amigos’ ambitious strategy to introduce their tequila to cocktail bars worldwide, enhancing the brand’s visibility and appeal.

📈 Expanding Global Footprint: With annual sales in the UK reaching £500,000, Mis Amigos is not just resting on its laurels. The company has established a division within the EU to facilitate smoother transactions across its 27 states. Furthermore, by the end of the next year, Mis Amigos is set to commence trading in 20 US states, already having commitments to ship 140,000 liters (equivalent to 12 forty-foot containers) in 2024.

🌍 Negotiations Beyond Borders: The Essex-based firm is actively engaging with distributors in China, Peru, Chile, and Japan to expand its market reach. One Chinese customer has already placed a substantial initial order of nearly a hundred thousand bottles, indicating the brand’s growing international appeal.

👨‍🍳 Aldo Zilli’s

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New Signings 2 mins read

B.A.P’s Daehyun Joins Bandmate Jongup at MA Entertainment

In a significant move within the K-pop industry, B.A.P member Daehyun has inked an exclusive contract with MA Entertainment, joining forces with fellow band member Jongup at the label. This reunification marks a new chapter in the careers of the B.A.P members following their parting with TS Entertainment in 2012.

🚀 A Reunion at MA Entertainment: The official confirmation on December 29 from MA Entertainment about Daehyun’s signing brings excitement and anticipation. The agency, already home to Jongup, expressed its honor in working with Daehyun, acknowledging his reputation as an all-rounder in the industry.

💡 Agency’s Vision for Daehyun: MA Entertainment shared their commitment to supporting Daehyun, lauding his undeniable charms and passion for music. The agency plans to offer opportunities that will allow him to further unleash his potential and shine through diverse activities.

🌐 B.A.P’s Legacy and Future: Since their debut in 2012 with the EP ‘Warrior’, B.A.P, comprising Yongguk, Himchan, Daehyun, Youngjae, Jongup, and Zelo, has made a significant impact in the K-pop scene. The group’s members, having gone

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Brand Ambassador 2 mins read

Brittany Cartwright Joins Jenny Craig as Brand Ambassador Post Incredible Weight Loss Journey

Jenny Craig, under the new ownership of Wellful, Inc., has announced reality star and mother Brittany Cartwright as the brand ambassador for the revamped Jenny Craig, a home delivery plan that integrates the benefits of intermittent fasting for effective weight loss. Brittany’s personal success with the program post-pregnancy, where she lost 30 pounds, aligns perfectly with the brand’s ethos.

📦 Convenience Meets Health: The new Jenny Craig plan offers a blend of convenience and simplicity, with meals directly delivered to customers’ doors. This approach aligns with the fast-paced lifestyles of today’s consumers, offering a practical solution for weight management.

💬 Brittany Cartwright on Her Role: Expressing her enthusiasm, Brittany Cartwright, a reality TV star and social media influencer with 1.8M followers, shared her excitement about rejoining Jenny Craig. “Being a busy mom, convenience and simplicity is key,” she said. Cartwright praised the plan’s ease of use and effectiveness, highlighting its role in her health and wellness journey.

📈 A

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Brand Ambassador 2 mins read

Deepika Padukone Revs Up as Hyundai India’s New Brand Ambassador

Hyundai India, in a move that aligns with the long-standing tradition of Bollywood’s association with automobile brands, has announced a new milestone – signing Bollywood actress Deepika Padukone as their brand ambassador. This collaboration marks a significant fusion of the automotive and entertainment industries in India.

📸 A Glamorous Reveal: Hyundai India took to social media to officially confirm this partnership, releasing a picture of Deepika Padukone elegantly posed in front of a Hyundai Tucson. The announcement has generated considerable excitement among fans and customers alike.

🚀 Timing with Hyundai’s Upcoming Launches: The decision to bring Deepika Padukone on board comes at a crucial time for Hyundai. The Korean car manufacturer is gearing up to start 2024 with the launch of the much-anticipated facelifted version of the Creta. Deepika Padukone’s involvement is expected to play a pivotal role in the promotions and launch activities of the upcoming Hyundai Creta facelift.

🌐 Deepika Padukone’s Influential Role: Known for her elegance

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Campaigns 2 mins read

Pamela Anderson Embraces Natural Beauty in ‘Love at First Wash’ Campaign

Pamela Anderson is embracing her natural beauty once more, showcasing a makeup-free look in her latest campaign for The Laundress. At 56, the star of ‘Pamela: A Love Story’ is redefining her signature style with a fresh, authentic approach in this new campaign.

🏡 A Glimpse into Daily Life: Set against the serene backdrop of her Vancouver Island home in B.C., the “Love at First Wash” campaign offers a peek into Anderson’s daily routines. The campaign features Anderson in a white nightie and matching sweater, her hair casually tied in a messy bun, as she guides viewers through her typical day.

🎥 Laundry as a Self-Care Ritual: In the video, Anderson shares her perspective on laundry, calling it her “happy place” and reimagining it as a form of self-care rather than a mundane task. She describes the process as meditative, offering a moment of solitude and reflection.

💬 Anderson’s Take on Laundry: “I look at it as a time to kind of get away, a time for yourself. It’s meditative,” Anderson says in the video, as she is seen

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New Signings 2 mins read

Santa Fe Klan Joins Forces with Prajin Parlay Inc for Management Deal

Prajin Parlay Inc., a prominent name in the music industry, has made a significant move by signing Mexican singer-songwriter Ángel Quezada, better known as Santa Fe Klan, under a management deal. This partnership marks a new chapter in the evolution of Santa Fe Klan’s career.

🔍 Prajin Parlay Inc’s Diverse Roster: Led by George Prajin, Prajin Parlay Inc. boasts a dynamic array of artists including Peso Pluma, Jasiel Nuñez, Tito Double P, and Dareyes de la Sierra. The addition of Santa Fe Klan adds a new dimension to their impressive roster, bringing a unique blend of música Mexicana to the forefront.

💬 George Prajin on Santa Fe Klan’s Signing: Prajin expressed admiration for Santa Fe Klan’s contributions to música Mexicana and his community. “He is an impressive young man, and we are looking forward to helping him continue cultivating his skills as both a musician and businessman,” Prajin stated, highlighting the multifaceted talents of Santa Fe Klan.

🌐 Santa Fe Klan on the New Partnership: Santa Fe Klan, embracing this new journey, shared

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New Signings 2 mins read

EMG Signs Rising Rapper 5ive Mics in a Promising Collaboration

EMG Music Group (EMG), the music division of All Entertainment Media Group (AEMG), has recently announced a significant addition to their roster – the rising rap sensation 5ive Mics. This move, in partnership with marketing innovator Brandon Steiner, CEO of CollectibleXchange and The Steiner Agency, marks a pivotal moment in the rap industry.

🗽 New York’s Rap Prodigy: Originating from the dynamic rap scene of New York, 5ive Mics has rapidly emerged as a force to be reckoned with. His distinctive style and lyrical mastery have caught the eye of fans and industry veterans, setting him apart in the competitive world of hip-hop.

🚀 EMG’s Vision for 5ive Mics: With the signing of 5ive Mics, EMG is set to take the artist’s career to new heights. The enthusiastic support from rap heavyweights such as Fat Joe, Busta Rhymes, Dave East, Jim Jones, and others signifies the immense talent and promise that 5ive Mics embodies.

💬 Jeffrey Burton, CEO of EMG, on the Signing: “All Entertainment Media Group is thrilled to welcome 5ive Mics into our family. We believe in his artistry and are committed to providing the platform he deserves,”

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Endorsement Deals 2 mins read

Ishaan Khatter Brings Electric Vibes in Lenskart’s Electro Punk Ad

Lenskart has stirred excitement in the fashion and eyewear industry with the launch of its Electro Punk collection, featuring Bollywood actor Ishaan Khatter. This new line draws its essence from the electrifying world of electronic dance music (EDM), celebrated for its dynamic energy and vibrant visuals.

🌟 A Fusion of Music and Style: In the advertisement, Ishaan Khatter is seen striking dynamic power poses, perfectly complementing the pulsating beats of EDM. His charismatic presence, coupled with the striking eyewear, brings the collection’s electric theme to life.

🗣️ Ramneek Khuranna on the Collection: Ramneek Khuranna, co-founder of Lenskart, commented on the launch, emphasizing the brand’s intention to capture the essence of EDM in the Electro Punk collection. “We wanted to create a collection that embodies the spirit of EDM, and Ishaan Khatter was the perfect collaborator for Electro Punk,” said Khuranna.

💬 Ishaan Khatter’s Enthusiasm for the Collaboration: Khatter expressed his excitement about the collaboration, highlighting how the collection

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Brand Ambassador 2 mins read

Bisleri’s Brand Ambassador Evolution: From Camels to Deepika Padukone

Bisleri, a giant in the packaged water industry, has taken a fascinating turn in its brand ambassador journey, transitioning from a unique camel-led campaign to collaborating with global youth icon Deepika Padukone. This shift highlights the brand’s adaptive and innovative approach in communicating its core message.

🐫 The Camel Campaign: What made Bisleri’s previous campaign stand out was its unconventional choice of brand ambassadors – camels. This creative strategy not only grabbed attention but also effectively communicated the message of authentic hydration in a cluttered market.

🎵 Deepika Padukone: #DrinkItUp Campaign: Fast forward to the present, Bisleri has onboarded Deepika Padukone for their #DrinkItUp campaign. Deepika is seen grooving to the iconic ‘Jhoom Jhoom Jhoom Baba’, bringing a fresh and fun perspective to the act of drinking water.

💡 Emphasizing Hydration and Health: Post-pandemic, the emphasis on health has never been more prominent. According to Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd, hydration

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Brand Ambassador 2 mins read

Suniel Shetty Rallies Behind ‘TSL Hawks’ in World Tennis League as Toyam Sports Limited’s Ambassador

In an exciting development in the world of sports, Bollywood star and fitness icon Suniel Shetty has extended his support to Team TSL Hawks in the World Tennis League. As the brand ambassador for Toyam Sports Limited (TSL), Shetty’s endorsement adds a significant boost to the team, which is a collaboration between Toyam Sports Limited and Pacific Star Sports.

📍 A Visit to Yas Island, Abu Dhabi: Suniel Shetty’s visit to Yas Island in Abu Dhabi to support Team TSL Hawks was a momentous occasion. His presence not only elevated the team’s spirits but also underscored his commitment as the face of Toyam Sports Limited.

🙏 Acknowledgement from Toyam Sports Limited: Mohamedali Budhwani, CMD of Toyam Sports Limited, expressed deep gratitude for Shetty’s unwavering support. Recognizing Shetty’s efforts in promoting sports on a global scale, Budhwani thanked him for his solidarity with the ‘TSL Hawks’ during their stint in Abu Dhabi.

🏅 Praising the World Tennis League: Impressed by the stellar performances of the TSL Hawks players, Shetty conveyed his

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Brand Ambassador 2 mins read

Michael Kors Welcomes JC-T as Greater China Brand Ambassador

Michael Kors, the iconic luxury fashion brand, has made a strategic move in the Greater China market by appointing the renowned Chinese actor and singer JC-T as its brand ambassador. This partnership symbolizes a fusion of fashion, music, and acting, resonating with the brand’s chic and dynamic ethos.

📸 Spotlight on Upcoming Campaigns: JC-T, known for his cool sensibility and multifaceted talent, will be the face of upcoming Michael Kors campaigns. The collaboration will extend beyond traditional advertisements to include social media initiatives and special appearances, offering fans and consumers a fresh and engaging experience with the brand.

🎭 A Performer of Many Talents: At 33, JC-T has already made a significant impact in the entertainment industry. His notable TV roles include Sima Zhao in “The Advisors Alliance,” and Cao Pi in “Secret of the Three Kingdoms,” with an upcoming appearance as Gu Yun in “Winner is King.” As a solo artist and former member of the Chinese boy band M.I.C., he has also topped music charts, showcasing his versatility and appeal.

💬 Michael Kors on JC-T’s Appointment: Expressing his excitement,

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