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Brand Ambassador 2 mins read

Keegan Bradley Joins Flag & Anthem as Brand Ambassador for Golf Line

Flag & Anthem, a notable name in lifestyle and performance apparel, has made a significant announcement for their Spring 2024 performance golf campaign. PGA Tour golfer Keegan Bradley, currently ranked 16th in the Official World Golf Rankings, has been welcomed as the brand’s newest ambassador and its first professional golfer.

👕 Bradley to Sport Flag & Anthem: Starting in 2024, Bradley will be seen wearing Flag & Anthem’s performance golf apparel, including the signature brand logo, during all tour events. This partnership marks a new direction for both Bradley and Flag & Anthem, as they embark on a journey to blend sports performance with style.

📢 Featured in 2024 Marketing Campaign: Bradley will play a pivotal role in Flag & Anthem’s 2024 marketing efforts. He will be featured in digital and social media content, aligning with the launch of the 2024 PGA Tour season and continuing throughout the year. This inclusion is set to elevate the brand’s visibility and appeal in the golfing community.

🤝 Collaborative Product Development: Beyond

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Campaigns 2 mins read

Shah Rukh Khan Endorses Tide as ‘Stain Removal King’

In a significant marketing move, Tide, the renowned detergent brand, has teamed up with Bollywood superstar Shah Rukh Khan for their latest campaign. This partnership introduces Shah Rukh Khan as Tide India’s brand ambassador, endorsing Tide as the ‘asli/real SRK – Stain Removal King’.

📢 King Khan on the Collaboration: Shah Rukh Khan expressed his enthusiasm for this unique collaboration, emphasizing that it goes beyond mere brand endorsement. He highlighted the shared values of perfection and excellence between himself and Tide. Describing Tide as the ‘asli/real SRK’, he praised the brand’s new and improved performance in stain removal, underscoring its effectiveness in meeting consumers’ laundry needs.

🎥 Behind the Scenes with Shah Rukh Khan: Reflecting on his experiences during the shoot, Shah Rukh Khan mentioned Tide’s iconic ‘swoosh’ and the “Chaunk Gaye” moments, which have become synonymous with the brand’s promise of superior cleaning. He found it enjoyable to bring these elements to life, adding his unique charm to the campaign.

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Brand Ambassador 2 mins read

Mahira Khan Becomes Sparx Smartphones’ Latest Brand Ambassador

Sparx Smartphone, powered by Deploy Group, has made an exciting announcement in the tech world by bringing onboard renowned actress Mahira Khan as the new brand ambassador for its flagship series, the Sparx Edge. This partnership signifies a major stride in Sparx’s ambition to redefine smartphone experiences in Pakistan.

🌐 Breaking New Grounds with Sparx Edge: The Sparx Edge series stands out for challenging the typical pricing-feature ratios, offering top-end specifications at an affordable price. This strategy aligns with the growing demand for high-quality, budget-friendly smartphones, especially in emerging markets like Pakistan.

🌟 Joining a Stellar Line-up of Ambassadors: Mahira Khan, celebrated for her acting prowess and charm, joins a distinguished group of Sparx ambassadors, including Maya Ali, Wahaj Ali, and Shehryar Munawar. Each of these stars has played a pivotal role in promoting Sparx’s diverse smartphone range. Mahira’s addition to this impressive lineup is seen as a perfect fit for the brand’s image and messaging.

🔆 Mahira Khan: Symbolizing Sparx’s

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Brand Ambassador 2 mins read

Rasha Thadani Becomes the New Face of Silvostyle

Silvostyle by PNG, a prominent name in the jewelry sector, has taken a significant step in its branding journey by signing up Rasha Thadani as the new face for its upcoming campaigns. This collaboration marks a momentous chapter for both the brand and Rasha, as it’s her first endorsement deal in India.

🎬 Rasha Thadani’s Anticipated Bollywood Debut: Rasha Thadani, poised to make her entry into Bollywood, brings a fresh and charismatic presence to Silvostyle by PNG. Her impending debut in the film industry, coupled with her strong social media following, particularly among Gen Z, makes her one of the most awaited new faces in the entertainment world

💎 Aligning with Silvostyle’s Vision: Thadani’s partnership with Silvostyle aligns perfectly with the brand’s philosophy that jewelry is more than just an accessory; it’s a form of self-expression. Silvostyle, known for its diverse, innovative designs and collections, encourages individuality and personal style. Thadani’s role will further emphasize this message, especially to the youth who look to jewelry as a means of personal expression.

👗 A Blend of Tradition and

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New Signings 2 mins read

SF9’s Zuho Embarks on Acting Career with Haewadal Entertainment

Zuho, a member of the popular K-pop group SF9, is set to expand his horizons in the entertainment industry. He has recently signed an exclusive contract with Haewadal Entertainment, marking the beginning of his journey as an actor.

🏢 Joining Haewadal Entertainment: Haewadal Entertainment, home to renowned actors like Ha Ji-won, has welcomed Zuho into its fold. The agency, in a news release, expressed enthusiasm about Zuho’s multifaceted talents and pledged robust support for his upcoming ventures in acting.

🎤 Continuing with SF9: Despite this new venture, Zuho remains committed to SF9 and will continue his group activities under FNC Entertainment, as confirmed by SF9’s official fan club site. This move showcases his versatility and dedication to both his music and acting careers.

📺 Balancing Dual Roles: With Haewadal Entertainment managing his acting career and individual activities, Zuho is poised to make significant strides in the acting world while maintaining his role as an SF9 member. This balanced approach allows him to explore and showcase his diverse talents.

Zuho’s

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Endorsement Deals 2 mins read

BYU Track Star Kenneth Rooks Goes Pro with Nike

Kenneth Rooks, a standout athlete from BYU’s track and field team, is taking a significant leap in his athletic career. Announcing his decision via social media, Rooks revealed that he is leaving his college career behind to turn professional, having signed a deal with global sports giant, Nike.

🎓 A Stellar Collegiate Career: During his time at Brigham Young University, Rooks made a profound impact on the track. He expressed his gratitude for the opportunity to represent BYU as a student-athlete, acknowledging the bittersweet nature of moving on to a professional path.

🏆 Accomplishments at BYU: Rooks leaves a notable legacy at BYU, having earned First Team All-American honors three times. His record-breaking performances at BYU are impressive: he holds the No. 1 spot in the steeplechase with a time of 8:17.62, is part of the top-ranked distance medley relay team (9:21.18), and ranks 7th in the indoor mile (3:59.65). These achievements underscore his exceptional talent and dedication to the sport.

👟 Signing with Nike: Rooks’ decision to sign with Nike is a significant milestone in his career. Nike, renowned for its support and sponsorship

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Brand Ambassador 2 mins read

Hrithik Roshan Becomes Brand Ambassador for RuPay Prime Volleyball League

The RuPay Prime Volleyball League, powered by A23, is gearing up for its third season with a major boost in star power. Bollywood superstar Hrithik Roshan has been announced as the brand ambassador for the upcoming season, infusing the sport with the glamour and appeal of Hindi cinema.

🎬 Hrithik Roshan: A Perfect Fit for Volleyball: Known for his impressive fitness regime and as a multi-award-winning actor, Hrithik Roshan’s passion for sports makes him an ideal figure to represent the Volleyball League. An avid sports enthusiast, Roshan’s affinity for the dynamic and physical nature of volleyball aligns seamlessly with his persona.

🗨️ Roshan’s Enthusiasm for Volleyball: Hrithik Roshan has expressed his excitement about the partnership, seeing it as a natural fit given his interest in sports. He has already started engaging with top volleyball stars, discussing the prospects and excitement surrounding the third season of the RuPay Prime Volleyball League.

📅 Season 3 Kick-off: The third season of the RuPay Prime Volleyball League, powered by A23, is set

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Brand Ambassador 2 mins read

Jackie Chan Named Honor’s Dragon Year Brand Ambassador

Jackie Chan, the globally renowned actor and martial artist, has taken on a new role as the brand ambassador for Honor in the Dragon Year, announced by the company’s CEO, Zhao Ming. This strategic partnership marks a significant move for the tech giant, known for its innovative products like Magic 6, Magic 6 Pro, and Magic V2 Porsche Design.

🌟 The Legendary Jackie Chan: A household name, especially for those born before 2000, Jackie Chan’s fame extends far beyond his martial arts and acting prowess. Particularly in China, his homeland, Chan’s popularity makes him an ideal figure for brand collaborations. Honor’s choice to partner with Chan aims to leverage his widespread recognition and appeal.

🔊 Announcement by Honor’s CEO: Zhao Ming, the CEO of Honor, officially revealed Jackie Chan as the brand’s Dragon Year ambassador. This announcement was highly anticipated, with rumors of a celebrity endorsement circulating before the official launch event.

🐲 Dragon Year Symbolism: In Honor’s philosophy, the dragon represents not only high status

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Brand Ambassador 2 mins read

Luis Figo Joins LeBull as Brand Ambassador

Portuguese online betting platform LeBull has made a significant move by signing former football superstar Luis Figo as its latest brand ambassador. This partnership is set to boost LeBull’s visibility and standing in the competitive sports betting market.

🚀 LeBull’s Entry into Portuguese Betting Market: Supported by Digitain, LeBull commenced operations in the Portuguese betting market in 2023, backed by the 27th and 28th licenses from the Gaming Regulation and Inspection Services (SRIJ). The inclusion of Luis Figo is a strategic effort to cement its position in the industry.

📣 Tiago Pereira on Signing Figo: Tiago Pereira, the General Manager of LeBull.pt, expressed his enthusiasm about having Figo, one of Portugal’s football legends, join the team. “We are very excited to welcome one of the best players ever to play Portuguese football, and it is a great honour to have Luis Figo associated with Lebull.pt,” said Pereira, foreseeing a fruitful collaboration.

🏅 Figo’s Legendary Football Career: Acclaimed as the world’s best player in 2001,

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Brand Ambassador 2 mins read

Funke Etti Named Brand Ambassador for Gonowtravels and Tours

In a significant move in the Nigerian tourism sector, Gonowtravels and Tours, a leading travel agency in Nigeria, has appointed Nollywood actress Funke Etti as its brand ambassador. This partnership aims to bolster the agency’s expansion and market share in the tourism space.

📣 Unveiling the New Face of Gonowtravels: The announcement was made at the agency’s corporate office in Ikeja, where CEO Okikiayo Ishola of Gocrest Global Dualcitizenship and Properties highlighted Funke Etti’s charisma, patronage, and passion for the brand as key reasons for her selection.

💰 A Lucrative Deal: The endorsement deal, running into millions of naira, is set for a year, with a possibility of extension. It includes enticing perks such as free tours, 50% discount bookings, and other endorsements, making it a substantial agreement for both parties.

🤝 Etti’s Role as Ambassador: Ishola expressed his confidence in Etti’s potential as a valuable asset to the brand. He noted her significant social media presence and her role as a respected and trustworthy public figure. “She’s a very good role model, and great on social media;

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Campaigns 2 mins read

Min Woo Lee Partners with Lululemon for Golf Collection

Australian professional golfer Min Woo Lee has officially signed with the athletic apparel brand lululemon, as announced on Instagram this Friday. This partnership marks a significant step for both Lee and lululemon, blending the worlds of golf and fashion.

📊 Rising Star in Golf: Currently ranked 34th in the Official World Golf Ranking, Lee has been making waves in the golf world. Though he is yet to secure a win on the PGA Tour, he achieved notable success in 2023 with victories at the SJM Macao Open and the Fortinet Australian PGA Championship.

🗣️ Min Woo Lee on the Partnership: Expressing his enthusiasm about the collaboration, Lee said, “I’m excited to partner with lululemon to bring my sense of fun and freshness to the game and lead the way for a new generation of golfers.” He praised lululemon’s golf collection for its smart, clean, and stylish qualities, which align with his personal style on the golf course.

👕 Lululemon’s Golf Collection: Lululemon, known for its high-quality athletic wear, ventures further into the golfing world with this partnership.

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Brand Ambassador 2 mins read

Sydney Sweeney Announced as Kérastase’s New Global Brand Ambassador

In a move highlighting the intersection of beauty and entertainment, Kérastase has named actress Sydney Sweeney as its global brand ambassador. Known for her compelling performances and growing influence, Sweeney’s appointment resonates with the brand’s ethos and its focus on individuality and fearlessness.

👩‍🦰 The Perfect Embodiment of Kérastase: According to Kérastase’s press release, Sweeney’s universal appeal and connection with Gen Z and Millennials make her an ideal representation of the Kérastase woman – someone who embodies self-confidence and authenticity in every aspect of life.

🗣️ Rosa Carriço on Choosing Sweeney: Rosa Carriço, global brand president of Kérastase, expressed admiration for Sweeney’s boldness in various aspects of her life, from her hairstyles and beauty choices to her daring roles in cinema. Carriço highlighted Sweeney’s ability to engage her audience with authenticity, humor, and passion, aligning perfectly with the brand’s vision.

📺 Sweeney’s Impactful Roles: Sydney Sweeney has made

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New Signings 2 mins read

Mod Sun Joins Shelter Music Group for Management

Mod Sun, the eclectic alternative-pop artist, has inked a management deal with Shelter Music Group. This partnership marks a significant stride in Mod Sun’s career, aligning him with a firm that represents some of the most iconic names in the music industry.

🎸 Shelter Music Group’s Illustrious Roster: Shelter Music Group is renowned for its management of legendary artists and acts, including ZZ Top, Joe Perry, and Fleetwood Mac. Mod Sun’s addition to this roster places him among esteemed company in the music world.

🤝 Representation Team: At Shelter Music Group, Mod Sun will be represented by Carl Stubner, alongside Jackson Stubner and A&R James Robinson. This team brings a wealth of experience and industry knowledge that is poised to amplify Mod Sun’s presence in the music scene.

🚀 Anticipation for 2024: Mod Sun is set for a significant year ahead. He teased his fans on social media with promises of releasing his best album in 2024 and a year filled with “cool s— only.” This anticipation builds on his past successes and evolving musical journey.

🎤

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New Signings 2 mins read

UTA Signs Luther Ford from ‘The Crown’ for Comprehensive Representation

UTA, a leading global talent agency, has officially signed actor Luther Ford, who recently gained recognition for his portrayal of Prince Harry in the final season of Netflix’s Emmy-winning drama ‘The Crown’. This move marks a significant leap in Ford’s acting career, offering him representation in all areas.

👑 Breakout Role as Prince Harry: Ford’s standout performance in ‘The Crown’ showcased his talent and versatility as an actor. His depiction of Prince Harry in the show’s final six episodes, which focus on the years 1997 to 2005, was widely acclaimed. Ford starred opposite Ed McVey, who played Prince William, and the series delved into the profound impact of Princess Diana’s tragic death on her sons.

📺 Journey in ‘The Crown’: The Crown’s last season, released in two volumes starting in November, explores the complexities of the royal family during Tony Blair’s tenure as Prime Minister. It highlights the contrasting paths of Princes Harry and William, with Ford’s character often depicted as the family’s black sheep,

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Campaigns 2 mins read

Rihanna Dazzles in Savage X Fenty Valentine’s Day Photoshoot

Pop icon and entrepreneur Rihanna has turned heads with her latest photoshoot for her lingerie brand, Savage X Fenty. Showcasing a special Valentine’s Day collection, Rihanna unveiled the line on Wednesday, January 10, setting the tone for the upcoming day of love.

💖 Striking in Pink: The photoshoot features Rihanna in a stunning ensemble from the collection. She poses in a pink low-cut bra, panties, and garter, complemented by sheer tights. This captivating look, embodying both elegance and allure, is now available for purchase online and in stores.

📸 Seductive Shots: The photoshoot includes a range of provocative and seductive images. One photo offers a close-up of Rihanna’s rear, while another features the singer in a more intimate pose, adding an extra layer of allure to the collection.

📣 Rihanna’s Vision for Savage X Fenty: In a statement to Vogue Business, Rihanna reflected on the impact of Savage X Fenty in the industry. “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,”

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Brand Ambassador 2 mins read

Evian Welcomes Frances Tiafoe as New Global Brand Ambassador

In a significant new partnership, global water brand evian has announced American tennis star Frances Tiafoe as its latest Global Brand Ambassador. This collaboration aligns with evian’s commitment to promoting healthy hydration and its ‘Live Young’ ethos, which focuses on rejuvenating both the body and mind.

🌟 Frances Tiafoe: The Embodiment of Live Young: Tiafoe’s dynamic presence and commitment to his sport make him an ideal representative of evian’s philosophy. His approach to holistic well-being and success resonates with the brand’s message of maintaining youthfulness through proper hydration and a healthy lifestyle.

🎾 A Line-Up of Tennis Icons: Tiafoe joins a prestigious group of evian ambassadors, including tennis professionals like Emma Raducanu and Stan Wawrinka. These athletes exemplify the importance of staying hydrated with evian, both in their professional and personal lives.

🗣️ Tiafoe on Joining Evian: Frances Tiafoe expressed his enthusiasm for the partnership, recognizing the importance of hydration in his athletic routine

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Endorsement Deals 2 mins read

Richard Mille Unveils New Timepiece in Collaboration with Rafael Nadal

Richard Mille, the renowned Swiss luxury watchmaker, has released its latest masterpiece in collaboration with tennis superstar Rafael Nadal. Despite Nadal’s recent muscle injury delaying his return to Grand Slam tennis, the launch of this new timepiece from the RM 35-03 Collection marks another significant milestone in their longstanding partnership.

🚀 Three Years in the Making: It took Richard Mille three years to develop this new addition to the RM 35-03 Collection. A highlight of the watch is the innovative “butterfly rotor” winding mechanism, a testament to the brand’s commitment to pioneering technology in watchmaking.

🤝 A Decade-Long Partnership: The collaboration between Nadal and Richard Mille dates back to 2008, well before Nadal began wearing a watch during matches. Their formal partnership began in 2010 with the development of the RM 027, the world’s lightest tourbillon at the time, initiating a series of groundbreaking timepieces.

🏆 Introducing the “Baby Nadal”: The latest RM 35-03 Collection, nicknamed “Baby Nadal,”

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Endorsement Deals 2 mins read

LeBron James Partners with Fanatics for New Trading Card Deal

Basketball superstar LeBron James has made a significant shift in the trading card industry by signing a multiyear deal with Fanatics, effectively ending his 20-year association with rival trading card company Upper Deck. This move marks a new era for James in the realm of sports memorabilia.

📈 End of an Era with Upper Deck: LeBron’s partnership with Upper Deck, which spanned two decades, saw his memorabilia fetching millions of dollars at auctions. The switch to Fanatics Collectibles, the trading card and memorabilia arm of Fanatics, opens new opportunities for the NBA star’s presence in the trading card market.

🃏 New Collection on the Horizon: Set for release on January 19, the upcoming collection from Fanatics will feature an array of signed cards from LeBron James, including a special card. This unique card will depict James in his high school uniform alongside his son Bronny James, wearing his University of Southern California uniform, capturing a special father-son sports legacy.

💰 Deal’s Financial Details: While the specific financial terms of the deal

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Campaigns 2 mins read

Kylie Jenner Partners with Travel Town Mobile Game in Surprise Ad Campaign

In a surprising twist among celebrity endorsements this year, Kylie Jenner, a renowned entrepreneur and social media influencer, has taken up promoting a match-and-merge mobile app, Travel Town. The partnership marks an unexpected venture for Jenner, known primarily for her makeup empire and reality TV presence.

🎮 Kylie’s Introduction to Gaming: In the ad, which has been circulating on social media, Kylie Jenner acknowledges her lack of gaming background: “I’m not really a gamer, but remember this name: Travel Town.” She expresses initial skepticism about the partnership but shares her newfound enthusiasm for the game. Demonstrating the game on her phone, she builds a “beautiful town,” which she adorably describes as “cuuuuute.”

💬 Reactions Online: The internet has reacted with a blend of curiosity and surprise to Jenner’s unexpected promo for Travel Town. The ad has sparked discussions about the game’s budget and why the CEO of Kylie Cosmetics would choose to endorse a mobile game. Comments have ranged from speculative financial inquiries about the Kardashians to

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New Signings 2 mins read

Common Partners with SMAC Entertainment for Strategic Brand Development

Rapper, actor, and activist Common has taken a significant step in his multifaceted career by signing with SMAC Entertainment. The Grammy-, Emmy-, and Academy Award-winning artist’s collaboration with the talent management, music, branding, and production company is set to explore new horizons in strategic brand partnerships, endorsements, non-scripted projects, and brand development.

🤝 Expanding Brand Partnerships and Endorsements: Common’s partnership with SMAC Entertainment is aimed at leveraging his influence and creativity in various domains. The company will focus on securing strategic brand partnerships and endorsements that align with his artistic vision and values.

🎬 Non-Scripted Projects and Collaborations: The collaboration will also see Common venturing into non-scripted projects, expanding his presence in the entertainment industry beyond music and scripted content. This move is expected to showcase different facets of his talent and interests.

🚀 Future Project Development: The association with SMAC Entertainment opens avenues for brand development for Common’s

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