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Agency Signing 2 mins read

Point North Signs with Sound Talent Group for Representation in North America

Point North, the dynamic pop-punk band known for their energetic sound and engaging performances, has signed with Sound Talent Group (STG) for representation in North America. The pop-punk band hailing from Chicago, has quickly emerged as one of the most exciting acts in the alternative music scene. Known for their high-energy performances, catchy melodies, and emotionally charged lyrics, the band has captured the attention of both fans and industry professionals alike.

Career Highlights: Point North achieved a significant milestone with the release of their debut album A Place to Call Home in 2020. The album received widespread acclaim for its fusion of pop-punk, emo, and alternative rock influences. Featuring standout tracks such as “The One That Got Away” and “Never Coming Back,” the album resonated with fans and highlighted the band’s unique sound.

The band has also earned recognition for their live performances, having toured with prominent acts like Set It Off, State Champs, and We The Kings. These electrifying shows

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Music 1 mins read

Samara Joy Signs with CAA

Jazz vocalist Samara Joy has signed with Creative Artists Agency (CAA) for representation in North America. This partnership aims to expand her reach and opportunities within the music industry. Drawing inspiration from jazz legends such as Ella Fitzgerald, Sarah Vaughan, and Billie Holiday, Joy’s vocal style combines the timeless elegance of classic jazz with her own fresh and contemporary approach.

Career Highlights: Joy’s career began to take off in 2020 when she released her debut album, Linger Awhile, which received critical acclaim for its rich tone and nuanced delivery. The album, featuring a mix of jazz standards and modern interpretations, established her as a rising star in the jazz scene. In 2023, her success was further solidified when she won three Grammy Awards, including Best New Artist and Best Jazz Vocal Album, marking her as one of the brightest talents in jazz today.

Her collaboration with CAA is expected to further elevate her profile and open new avenues for her musical endeavors. Her growing discography and widespread

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Music 2 mins read

Orville Peck Signs with Crush Music

Country music sensation Orville Peck has signed with Crush Music, marking a new chapter in his already successful career. Known for his unique blend of country, Americana, and rock, Peck’s decision to join the renowned talent agency comes at a pivotal moment, following his rise to prominence with his captivating blend of mystery, musical talent, and compelling storytelling. Peck continues to be represented by William Morris Endeavor (WME).

Career Highlights: Orville Peck is a Canadian singer-songwriter known for his unique blend of country, Americana, and rock music. He has gained significant attention for his distinctive sound and masked persona. His debut album, Pony (2019), received critical acclaim, and his subsequent releases, including Show Pony (2020) and Stampede (2024), have further solidified his position in the music industry. In addition to his albums, Peck has earned attention for his innovative live performances, often blending theatricality with intimate musicality, further setting him apart from traditional country acts.

Joining

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Brand Ambassador 2 mins read

Alexei Popyrin Signed as Psycho Bunny’s First Brand Ambassador

Psycho Bunny, the Montreal-based sportswear brand, has named Australian tennis star Alexei Popyrin as its first-ever global brand ambassador. The partnership comes less than a year after the brand became the official apparel sponsor of Tennis Canada, further solidifying its commitment to the sport. Popyrin, currently ranked 23rd in the ATP standings, had a breakthrough season in 2024 with a victory at the Omnium Banque National and a strong performance at the U.S. Open.

The collaboration will see Popyrin sporting a custom Psycho Bunny performance collection during matches, designed to reflect his personal style and the brand’s bold, innovative aesthetic. While this bespoke collection will not be commercially available, it will influence designs in Psycho Bunny’s Bold Moves collection. Popyrin will also be featured prominently in the brand’s upcoming campaigns, wearing both on-court performance gear and off-court lifestyle pieces, further cementing Psycho Bunny’s presence in tennis.

Alongside this high-profile partnership, Psycho Bunny continues its rapid retail expansion. With over 100 stores in North America, the brand plans to add 15 to

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New Signings 2 mins read

Agent Lucy Atkinson Joins ATC Live, Brings Stellar Roster of Clients

Lucy Atkinson has joined ATC Live, a leading independent music agency, bringing with her an impressive roster of clients that includes Alice Glass, BIIANCO, Soo Joo, and sim0ne. Known for championing diverse and innovative artists, Atkinson transitions to ATC Live from Earth Agency, where she built a reputation for fostering groundbreaking talent. 

Atkinson began her career in music representation with a passion for championing underrepresented voices and fostering diversity. Her keen eye for talent and strategic approach to artist development quickly set her apart. During her tenure at Earth Agency, she curated a dynamic roster that included influential names such as Sega Bodega, Erika de Casier, Pxsssy Palace, and Ecco2k. Her work consistently emphasized the importance of authenticity, inclusivity, and innovation, helping artists expand their global reach and achieve new career milestones.

ATC Live has long been recognized for its commitment to supporting groundbreaking talent across genres, and Atkinson’s arrival is expected to strengthen its position as a leading advocate for

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News 2 mins read

Punch Steps Down as SZA’s Manager

TDE President Terrence “Punch” Henderson has stepped away from managing SZA, marking the end of their often turbulent manager-client relationship. SZA confirmed the split on Instagram, expressing that it was the end of an era and wishing Punch the best. She also emphasized that while they had grown apart, there was no ill will and asked her fans not to attack him. Despite this change, SZA reassured her audience that she remains focused on her music, particularly the extended version of Lana, and is working to ensure its release remains on track.

The split follows months of collaboration between SZA and Punch on her SOS album and its expansion. After the release of the 15-track addendum in December, SZA had pushed for the inclusion of more songs, sharing her thoughts on the matter in a lighthearted manner. Though Punch had initially hesitated, she expressed her gratitude for his support in bringing her vision to life.

Now that Punch has stepped away, SZA is reorganizing her plans moving forward. She acknowledged that some of the tracks they had discussed releasing together will still be launched, though the process has been a bit

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Management Signings 2 mins read

Kevin Shivers, James Rubina and Cristina Baxter Sign with Wasserman Music Leadership Team

Wasserman Music has announced the addition of industry leaders Kevin Shivers, James Rubin, and Cristina Baxter to its Executive Leadership Team, marking the company’s most significant expansion since its inception in 2021. All three executives join from WME, where Shivers and Rubin served as Senior Partners in the music division and co-directors of the Hip-Hop/R&B team, while Baxter was a Senior Vice President, Partner in the music division, and co-director of the Pop and Rock teams.

Shivers has represented a roster of major artists, including Tyler, The Creator, Kali Uchis, Snoop Dogg, Lil Baby, Kid Cudi, and Summer Walker. Recognized on Pollstar’s Impact 50 list, he continues to be a leading force in the industry. Rubin’s client list includes stars like Travis Scott, Tyler, The Creator, Solange, Bryson Tiller, and Wiz Khalifa. Baxter, who has been recognized on Pollstar’s Women of Live list, has worked with artists such as André 3000,

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New Signings 2 mins read

Travis Hunter signs with Young Money Agency

University of Colorado two-way standout Travis Hunter has officially signed with rapper Lil Wayne‘s Young Money APAA Sports to represent him as he prepares for the 2025 NFL Draft. The agency will handle all of Hunter’s on-field representation and playing contracts. The move confirms Hunter’s connection with Young Money after months of speculation.

Hunter’s signing marks a significant addition to Young Money APAA Sports, the sports arm of Lil Wayne’s Young Money Entertainment, which represents notable athletes and celebrities. Young Money APAA Sports boasts an impressive roster that includes sports stars such as Willie Cauley-Stein, Trey Dean III, and Quenton Jackson.

Career Highlights: Hunter gained national attention as the nation’s top recruit in the 2022 class.

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Campaigns 2 mins read

Sabrina Carpenter Teams Up with Dunkin Donuts for New Year Campaign – “Sabrina’s Brown Sugar Shakin’ Espresso”

Dunkin’ is shaking things up just in time for New Year’s Eve with a bold new collaboration featuring GRAMMY-nominated pop sensation Sabrina Carpenter. On Dec. 31, the coffee giant launches “Sabrina’s Brown Sugar Shakin’ Espresso”, a limited-time iced beverage made with Dunkin’s signature bold espresso, brown sugar notes, and creamy oatmilk. The handcrafted drink is shaken to perfection, delivering a frothy, subtly sweet sip to energize fans as they ring in 2025.

To celebrate, Dunkin’ debuts its playful new ad campaign, Shake That Ess’, starring Sabrina herself. Set to the infectious beat of Carpenter’s chart-topping hit “Espresso,” the commercial features an eclectic cast of characters enthusiastically shaking their drinks in sync with the music. Sabrina’s signature wit and charm shine as she interacts with the lively partygoers, embodying the fun, fearless spirit of both the star and the brand.

Career Highlights: Sabrina Carpenter’s collaboration with Dunkin’ marks another milestone in her flourishing

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New Signings 1 mins read

Raelynn Signs with United Talent Agency (UTA)

Country music sensation Raelynn has officially signed with United Talent Agency (UTA), marking an exciting new chapter in her already successful career. Renowned for her powerful vocals and heartfelt lyrics, Raelynn has quickly become one of the most beloved voices in modern country music. This new partnership with UTA promises to elevate her presence in both music and entertainment.

Career Highlights: Raelynn’s musical journey is full of impressive milestones. After appearing on The Voice in 2011, she signed with Republic Nashville and released her debut album, WildHorse, in 2017. The album featured chart-topping singles and earned widespread acclaim. Known for her relatable storytelling and unique sound, Raelynn has become a staple on country music radio, earning her place in the industry.

With this partnership, Raelynn joins an impressive roster of talent at UTA, which represents some of the most influential figures in entertainment. UTA’s clientele includes major stars like Jill Scott, along with actors, comedians, and filmmakers such as Alison

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Endorsement Deals 1 mins read

Jackson Wang joins Jordan Brand as Global Brand Partner

Jackson Wang, a global music and fashion icon, has officially joined the Jordan brand as a global brand partner, marking a new milestone in his multifaceted career. Wang is joining a distinguished group of athletes and celebrities who have also partnered with the Jordan Brand, including Michael Jordan, Travis Scott, and Spike Lee. 

Career highlights: Wang initially gained prominence as a fencer, representing his country at the Youth Olympics. However, he later transitioned to the world of music, joining a K-pop band before embarking on a solo career that catapulted him to global stardom. His influence extends to fashion, where he is celebrated for his bold, trendsetting style.

Now aligned with the Jordan brand, Wang embodies the essence of its ethos. Nike and Jordan are embracing Wang’s creativity and tenacity,

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New Signings 2 mins read

Cody Jinks signs with Red Light Management

Renowned country artist Cody Jinks has signed with Red Light Management, marking a significant milestone in his already illustrious career. Known for his raw authenticity and deeply relatable songwriting, Jinks adds his name to a roster that includes music heavyweights like Dave Matthews Band, Luke Bryan, and Lady A, further strengthening Red Light’s reputation as a leader in artist representation across genres. Jinks remains under the management of Logan Hacker.

Career Highlights: Cody Jinks has built an impressive career rooted in storytelling and authenticity. Originally a heavy metal artist, Jinks transitioned to country music, bringing a distinctive edge to his sound. His 2016 album I’m Not the Devil was a breakthrough, reaching #4 on Billboard’s Country Albums chart.In 2018, Jinks

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New Signings 2 mins read

Burton Cummings Signs with WME

Legendary singer-songwriter Burton Cummings has officially signed with WME (William Morris Endeavor), joining the ranks of globally renowned artists represented by the agency. Known as the iconic frontman of The Guess Who and a successful solo artist, Cummings brings his extensive catalog of hits and legacy in rock and roll to WME’s impressive roster.

WME, a powerhouse in talent representation, also represents celebrated artists such as Adele and Bruno Mars. 

Career Highlights: Cummings rose to fame as the lead singer and keyboardist of The Guess Who, co-writing and performing timeless classics such as “American Woman,” “These Eyes,” and “No Time.” His contribution to the band’s success earned them numerous accolades, including induction into the Canadian Music Hall of Fame.

As a solo artist, Cummings achieved widespread acclaim with hits like “Stand

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Business Ventures 1 mins read

Jon Pleeter Launches JPA Agency with Star-Studded Roster

Veteran talent agent Jon Pleeter has announced the launch of JPA Agency, a Los Angeles-based talent representation firm set to make waves in the entertainment industry.

Pleeter, who brings decades of experience, most recently worked at 33 and West, where he joined in July after a successful stint at Sound Talent Group. His career also includes a noteworthy tenure as Vice President of Concerts at ICM, solidifying his reputation as a key player in the world of talent representation.

JPA Agency marks a new chapter for Pleeter, combining his expertise with an impressive roster of iconic acts. The agency represents artists such as Animotion, Bow Wow Wow, Davy Knowles, Jeffrey Osborne, Men Without Hats, The Motels, Musical Youth, and the legendary Parliament

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Campaigns 2 mins read

Puma x A$AP Rocky: A Fusion of Fashion and Motorsports

Puma and A$AP Rocky have unveiled a groundbreaking campaign that seamlessly merges streetwear with the high-octane world of motorsports. Co-directed by Rocky and Dreambear’s Shapxo, the ad brings the rapper’s signature fashion-forward aesthetic to adrenaline-fueled sports like motocross and racing.

The campaign’s production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky’s creative versatility and dedication to innovation.

Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake, 2 Chainz,

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Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the “dance mix” of Da Girls and NLE

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Brand Ambassador 2 mins read

Haley Jones Teams Up with SoFi for Her First Home Journey

Haley Jones, the talented basketball player celebrated for her impressive skills on the court and inspiring presence on social media, has embarked on an exciting new chapter in her personal life: she’s officially on the hunt for her first home. To navigate this exciting but often daunting journey, Haley turned to SoFi, a trusted name in personal finance. Known for their award-winning mortgage services, SoFi has been coaching Haley through every step of the home-buying process.

Career Highlights: Haley Jones has built an exceptional career, both on and off the basketball court. A pivotal member of Stanford University’s championship-winning team, she played alongside standout teammate Cameron Brink to clinch the 2021 NCAA Women’s Basketball Championship. Her outstanding performances earned her the title of NCAA Tournament’s Most Outstanding Player, marking her as one of the most impactful players in college basketball.

Off the court, Haley has leveraged

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Endorsement Deals 2 mins read

ATEEZ’s Mingi Joins Calvin Klein as New Ambassador

ATEEZ‘s Mingi has been announced as the newest ambassador for global fashion brand Calvin Klein, joining the ranks of high-profile stars like Jungkook of BTS, SEVENTEEN’s Mingyu, and ASTRO’s Cha Eunwoo.

Mingi revealed his role as Calvin Klein’s ambassador on December 13 by posting images from the brand’s Holiday campaign on his Instagram. The post has already accumulated over 650,000 likes, showing immense support from his fans. On Calvin Klein’s official social media account, Mingi was seen wearing the “Iconic Modern Trunk” in a fresh design.

The K-pop star’s ambassadorship follows a string of successful partnerships Calvin Klein has formed with some of K-pop’s biggest names. 

Career Highlights: Mingi’s

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New Signings 2 mins read

King Bach Signs With Artists First for Management

Comedian, actor, producer, and content creator Andrew Bachelor, widely known as “King Bach,” has signed with Artists First for management. He remains represented by CAA and The Lede Company.

Career Highlights: King Bach first captured attention as the most-followed creator on Vine, where his comedic skits earned him over 16 million followers. He transitioned seamlessly into mainstream entertainment, landing roles in TV series such as The Mindy Project, Black Jesus, and House of Lies. In film, he made his mark on Netflix with standout performances in The Babysitter and its sequel, The Babysitter: Killer Queen, where he co-starred alongside Judah Lewis and Bella Thorne. He also appeared in Netflix hits like Holidate opposite Emma Roberts and To All the Boys I’ve Loved Before: PS I Still Love You, sharing the screen with Lana Condor and Noah

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Rep Moves 2 mins read

David Bauman Joins The Familie to Lead NBA Representation

The Familie, the talent agency founded by veteran agent Steve Astephen, has officially expanded its services to include NBA representation with the addition of seasoned agent David Bauman. Bauman joins The Familie after an impressive eight-year tenure at Independent Sports & Entertainment (ISE), where he held key roles as Executive Vice President, General Counsel, and COO of ISE Basketball.

Building NBA Representation at The Familie

Bauman brings with him an established roster of NBA talent, headlined by Dallas Mavericks guard Quentin Grimes and Atlanta Hawks forward Garrison Mathews. The move marks The Familie’s first step into representing professional basketball players, further diversifying its already strong portfolio of athletes across various disciplines.

The Familie is known for representing elite talent in action sports, golf, and more, with a roster that includes motocross legend Travis Pastrana, skateboarder

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