Latest News

Endorsement Deals 1 mins read

Speedo Dives into Partnership with Bella Sims

Speedo, the world-renowned swimwear and accessories brand, celebrated for its cutting-edge Fastskin® LZR® Intent and LZR Valor swimsuits, proudly announces a groundbreaking partnership with Arabella “Bella” Gabrielle Sims, America’s swimming prodigy.

🌟 Rising Star Meets Iconic Brand: Bella Sims, an 18-year-old Olympic and World Championship medalist from Las Vegas, NV, joins forces with Speedo. Her journey, beginning as a young swimmer and culminating in her Olympic Silver medal at the 2020 Games and multiple World Championship accolades, makes her an ideal fit for Speedo’s legacy of performance and innovation.

🏅 Track Record of Triumphs: Bella’s swimming prowess is undeniable, evidenced by her pivotal role in the Gold-Winning 4×200 Free Relay team at the 2022 World Aquatics Championships in Budapest. In 2023, she continued to dazzle, clinching silver in both the 4×100 Mixed freestyle relay and the women’s 4×200 free relay at Fukuoka.

🚀 Embracing Excellence: Under the banner of ‘Go Full Speedo,’ Bella’s unwavering commitment to excellence resonates with Speedo’s ethos. This partnership marks a confluence

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New Signings 1 mins read

CboysTV Joins Forces with UTA

The adrenaline-pumping YouTube collective CboysTV, renowned for their high-octane stunts and motorized adventures, has inked a deal with UTA, a powerhouse in the entertainment and sports talent agency world.

🏍️ Daredevil Entertainment: CboysTV, a dynamic team of six friends – Ben Roth (24), Ryan Iwerks (27), CJ Lotzer (27), Micah Sandman (27), Ken Matthees (28), and Evan Sheff (30), are celebrated for their heart-racing extreme sports content, drawing millions of viewers on YouTube.

🎥 Expanding Digital Horizons: With UTA’s expertise, CboysTV is set to broaden their digital presence, extending their reach beyond their successful YouTube channel (boasting 5.5 million followers) to platforms like Instagram, Facebook, TikTok, and Snapchat. The aim is to grow their community and deepen audience engagement.

🌍 Building a Sustainable Model: UTA’s collaboration will empower CboysTV to transform their digital popularity into a sustainable business model. UTA’s capabilities in digital, audio, ventures, touring, and unscripted TV domains are key to this strategic expansion.

🌟

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Brand Ambassador 1 mins read

Kim Kardashian: Balenciaga’s New Brand Ambassador

Kim Kardashian has officially stepped into the role of brand ambassador for Balenciaga, solidifying a long-standing relationship with the Paris-based fashion giant.

👗 A Fashionable Journey: Kardashian’s association with Balenciaga is deep-rooted, marked by memorable appearances at their shows and in advertising campaigns. She’s been a fixture in the brand’s evolution, showcasing its designs in several iconic fashion moments.

📍 Couture Week Announcement: The announcement coincided with the commencement of couture week in Paris, underscoring the significance of this partnership in the high-fashion realm.

🔥 Iconic Collaborations: Kardashian’s journey with Balenciaga includes head-turning appearances at ready-to-wear shows, a walk on their 2022 couture runway, and a striking presence at the Met Gala alongside creative director Demna.

Kim Kardashian’s official ambassadorship with Balenciaga marks a natural progression in their collaborative journey, promising to bring even more innovative and influential fashion moments to the forefront.

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Brand Ambassador 1 mins read

Mercy Miller Joins Sweetkiwi as Brand Ambassador

Sweetkiwi, a leader in healthy desserts, has welcomed basketball prodigy Mercy Miller as its new brand ambassador under a Name, Image, and Likeness (NIL) agreement potentially valued at $1.4 million.

🍦 Healthy Desserts and Sports: Sweetkiwi’s collaboration with Mercy Miller underscores its commitment to promoting nutritious lifestyles, particularly among young athletes and sports fans. The alignment of Miller’s athletic discipline and focus on health with Sweetkiwi’s mission makes this a fitting partnership.

🌟 Influencing Youth Sports: Mercy Miller, celebrated for his basketball prowess and influence in youth sports, is an ideal figure to embody Sweetkiwi’s principles. This alliance aims to motivate younger audiences to opt for healthier dessert choices, proving that taste doesn’t have to be sacrificed for health.

Sweetkiwi’s partnership with Mercy Miller represents a significant step in encouraging healthier eating habits among young sports enthusiasts while enjoying the delicious offerings of Sweetkiwi. 🏀🍨

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New Signings 1 mins read

Rich Peppiatt Joins Forces with Anonymous Content & WME

Director Rich Peppiatt, fresh from the success of his narrative feature “Kneecap” at Sundance, has inked a deal with prestigious entities Anonymous Content and WME.

🎬 Sundance Sensation: Peppiatt’s “Kneecap” made a significant impact at Sundance, leading to Sony Pictures Classics acquiring it before its premiere. This film, celebrated in the NEXT section, is based on a true story and follows the tumultuous journey of the Belfast rap trio, Kneecap, as they inadvertently become the face of a civil rights movement.

🎥 Unique Storytelling: The film, featuring Kneecap members Liam Óg Ó hAnnaidh, Naoise Ó Cairealláin, and JJ Ó Dochartaigh playing themselves, also stars the renowned Michael Fassbender. Notably, “Kneecap” is the first Irish-language film to be showcased at Sundance, marking a historical moment for Irish cinema.

🚀 Expanding Horizons: With the backing of Anonymous Content and WME, two powerhouses in the entertainment industry, Peppiatt’s career is poised for substantial growth. This partnership signifies a promising future for Peppiatt, with opportunities for more innovative and impactful

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Film/TV 2 mins read

Ofir Lobel Joins Black Box Management

Israeli director Ofir Lobel, known for his work on “Girl From Oslo,” has made a significant move in his career by signing with Black Box Management, a prominent Los Angeles-based agency.

📝 A Strategic Career Move: Lobel’s decision to join Black Box Management, led by industry veterans Mike Dill and Lowell Shapiro, is a deliberate step towards expanding his footprint in the international entertainment industry. His impressive portfolio, which includes notable series like “Blackspace” and “Trust No One,” positions him well for this new chapter.

🌍 Pushing International Boundaries: By partnering with a Hollywood management firm, Lobel is poised to delve deeper into the global scene, bringing his unique storytelling style to a wider audience. This move underlines his ambition to transcend geographical boundaries and make an impact on the worldwide stage.

🎥 ‘The Girl from Oslo’ Season 2 in Production: As Lobel gears up to commence production for the second season of the acclaimed Netflix series “The Girl from Oslo” in Greece, his new association with Black Box Management is timely.

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Brand Ambassador 1 mins read

Mehidy Hasan Miraz Teams Up with Reebok Cricket

In a significant move for Bangladesh cricket, Mehidy Hasan Miraz has been named the new brand ambassador for Reebok Cricket. This partnership marks a milestone in Mehidy’s career, aligning him with an esteemed international sports brand.

📝 The Signing Ceremony: The official signing took place at the Gulshan Club, a notable event that saw Mehidy Hasan Miraz and Reebok Cricket’s CEO & Director M.H. Khan formalizing the agreement. Also present was Sports World’s CEO Farhan Ahmed Khan, alongside other notable guests, making it a memorable occasion.

🌍 A Global Platform for Mehidy: By joining forces with Reebok Cricket, Mehidy is set to elevate his global presence in the sport. Known for his exceptional skills on the cricket field, this partnership with a renowned brand like Reebok Cricket is a testament to his growing influence in the game.

This collaboration between Mehidy Hasan Miraz and Reebok Cricket, facilitated by Sports World Bangladesh, signifies a significant stride in Mehidy’s cricketing career and showcases the increasing global outreach of Bangladeshi athletes. 🌏🏆

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New Signings 2 mins read

Masha Ko Joins Range Media Partners Amid Sundance Success

Ahead of her latest short film’s premiere at the prestigious Sundance Film Festival, filmmaker Masha Ko is making significant strides in her career by signing with Range Media Partners.

🎥 ‘The Looming’ – A Haunting Tale of Aging and Isolation: Masha Ko’s genre short, ‘The Looming,’ is set to captivate audiences at Sundance. The film, which won the Best Short Film at Screamfest 2023, is a poignant exploration of aging, loneliness, and dementia. It tells the story of Chester, a 70-year-old man, played by Joseph Lopez, who starts hearing mysterious noises in his home. His fears are initially dismissed by his daughter and coworkers, but an unexpected validation comes from Luna (Brianne Buishas), his home audio assistant, affirming that his experiences are real.

📽️ A Director’s Vision for Empathy: Through ‘The Looming,’ Ko aims to evoke a deep sense of empathy around often overlooked subjects like loneliness and dementia. Her storytelling approach combines the horror genre’s intensity with a profound understanding of human emotions, resulting in a film that is both haunting and deeply touching.

📆

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Campaigns 2 mins read

Kelly Clarkson Shines in Rob’s Backstage Popcorn Ad, Debunks Weight Loss Rumors

Kelly Clarkson, the beloved music icon and TV star, is dazzling fans in her latest venture – a captivating advertisement for Rob’s Backstage Popcorn. Unveiling her signature flavor, “Kelly’s Classic BBQ,” Clarkson’s appearance is turning heads not just for her gastronomic creation, but also for her transformed figure.

👕👖 A Stylish Debut: Adorned in a chic Talking Heads T-shirt paired with bellbottom jeans, Clarkson’s fashion choice complements her new, slimmer physique. This noticeable change is attributed to a healthier lifestyle, sparked by her move from Los Angeles to the bustling streets of New York City.

🚶‍♀️💪 Lifestyle Shift Sparks Transformation: Embracing New York’s pedestrian-friendly environment, Clarkson has integrated more physical activity into her daily life. Coupled with a revamped diet, these changes have contributed significantly to her weight loss, making her fitness journey a topic of admiration and inspiration.

🌆🍿 The Big Apple Effect: Clarkson’s move to NYC has been a key factor in her health and fitness

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Brand Ambassador 2 mins read

Christian McCaffrey Partners with Brookstone: Elevating Lifestyle and Wellness

Brookstone, renowned for its tech-forward home and lifestyle accessories, proudly announces a brand partnership with Christian McCaffrey, the celebrated running back for the San Francisco 49ers. Acclaimed as one of the NFL’s finest, McCaffrey’s accolades include three Pro Bowl and All-Pro selections. His stellar reputation, both on and off the field, makes him the ideal ambassador for Brookstone from Fall 2024 to Fall 2025.

🛍️ McCaffrey as the Face of Brookstone: The partnership will showcase McCaffrey in various digital, print, and out-of-home advertising campaigns. Additionally, he will participate in in-person events, further strengthening the connection between the brand and its consumers.

🧳 Focus on Travel and Wellness Products: The collaboration will spotlight categories such as luggage, travel accessories, electronics, grooming essentials, massage chairs, and more. Given McCaffrey’s dynamic lifestyle as an NFL athlete, this focus is a natural fit, offering products that not only aid in his athletic recovery but also enrich his everyday life.

💬 McCaffrey’s

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Campaigns 2 mins read

Jennifer Lopez Partners with Dolby for ‘This Is Me…Now’ Album in Dolby Atmos

Jennifer Lopez, the iconic artist known for her diverse talents, has collaborated with Dolby Laboratories, Inc. for the “Love More in Dolby” global brand campaign. The partnership highlights her new single “Can’t Get Enough” from the album “This is Me…Now,” marking her return to the studio after a decade.

🎧 Immersive Listening Experience: The new single, “Can’t Get Enough,” is now available for fans to experience in Dolby Atmos, a technology that delivers a more immersive and emotionally engaging audio experience. Available on Apple Music and other platforms where Dolby Atmos is offered, the song promises to showcase the depth and nuances of Lopez’s musical vision.

📅 Global Album Release: “This is Me…Now” is set for a global release on Friday, February 16th. The entire album will also be available in Dolby Atmos, allowing listeners to fully immerse themselves in the emotional and cinematic journey that Lopez aims to deliver.

💬 Jennifer Lopez on the Album’s Emotional Journey: Commenting

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New Signings 2 mins read

Ashley Anne’s Breakthrough: Signing with WME for Global Representation

Nineteen-year-old Ashley Anne, a fresh face in the country music scene from Virginia Beach, VA, has taken a significant leap in her musical journey. The emerging singer and songwriter has just inked a global booking representation deal with WME, a move that coincides with the release of her debut EP, “dear dolly,” available now on major platforms.

📀 Debut EP ‘dear dolly’ Hits the Airwaves: Ashley Anne’s inaugural EP, “dear dolly,” showcases her storytelling prowess and musical talent. The release of this EP marks a pivotal moment in her career, as her music is now accessible to a wide audience on various streaming platforms.

🎤 A Future Shaped by WME: WME’s team, impressed by Ashley’s artistic flair and narrative skill, has expressed their enthusiasm in working with her. Anne is set to receive comprehensive support from the agency, covering areas such as touring, brand partnerships, digital presence, and client strategy. This extensive backing will provide a solid foundation for her burgeoning career.

🙏 Gratitude and Excitement from

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New Signings 2 mins read

Tracy Letts Joins UTA: A Pulitzer-Winning Playwright’s New Venture

Tracy Letts, the acclaimed playwright and actor behind the Pulitzer Prize-winning “August: Osage County,” has inked a deal with UTA for representation across all areas, the agency recently announced.

🎞️ A Storied Career in Theater and Film: Letts has been a prominent figure in theater for decades, known for both his writing and acting prowess. His works include the Tony- and Pulitzer-nominated “The Minutes,” in which he not only wrote but also starred. This dark comedy made its Broadway debut on April 17, 2022.

📜 Broadway Successes and Beyond: Letts’ involvement in Broadway extends beyond “The Minutes.” He penned and presented “Linda Vista” in 2019, and the same year, took to the stage opposite Annette Bening in a revival of Arthur Miller’s “All My Sons.” His portrayal of “George” in the 2012 revival of Edward Albee’s “Who’s Afraid of Virginia Woolf?” earned him a Tony award. The Pulitzer Prize came calling in 2008 for “August: Osage County,” which also snagged five Tony awards, including Best Play.

🎥 Versatility on Screen: Tracy Letts has

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Brand Ambassador 2 mins read

Lana Del Rey Sizzles in SKIMS Valentine’s Day Campaign

Lana Del Rey, the iconic “Say Yes to Heaven” singer, has stepped into a new role as the face of Kim Kardashian’s SKIMS brand, specifically for its alluring Valentine’s Day collection. The collection, set to be available from January 23 and priced between $16-$124, features Del Rey in a series of glamorous and seductive photos.

📸 Del Rey’s Enthusiasm for SKIMS: In a press release, the 38-year-old singer expressed her excitement about being part of the SKIMS Valentine’s campaign, citing her admiration for the brand since its inception. Collaborating with photographer Nadia Lee Cohen, Del Rey reveled in the “pretty and dreamy” collection, adding a touch of her unique style to the campaign.

🎥 Old Hollywood Meets Vintage Americana: The campaign resonates with Del Rey’s signature aesthetic – a blend of Old Hollywood glamour and vintage Americana. This thematic choice perfectly complements the 11-time Grammy nominee’s artistic persona, making the collaboration a seamless fit.

💋 A Romantic Ode with SKIMS: Del Rey showcases

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New Signings 2 mins read

John Orloff, ‘Masters Of The Air’ Creator, Teams Up With Verve

John Orloff, the Emmy-nominated screenwriter and creator behind the eagerly awaited Apple TV series “Masters of the Air,” has recently joined forces with Verve for representation.

📺 About ‘Masters of the Air’: Produced by the iconic trio of Steven Spielberg, Tom Hanks, and Gary Goetzman, “Masters of the Air” is set to make its grand premiere on Friday, January 26. The series, starring Austin Butler and Barry Keoghan, is an adaptation of Donald L. Miller’s book and narrates the gripping true story of an American bomber group during World War II. Orloff not only created this ambitious series but also penned all nine episodes, showcasing his prowess in both storytelling and historical narratives.

🏆 Orloff’s Stellar Career: John Orloff is no stranger to acclaim in the world of screenwriting. His work on “Band of Brothers” garnered him an Emmy nomination for Outstanding Writing for a Miniseries. This critically lauded series won seven Emmys and a Golden Globe for Best Miniseries, and at the time of its release, it was the most expensive miniseries ever produced. Orloff’s portfolio also includes “A Mighty Heart,”

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Brand Ambassador 2 mins read

Benedict Cumberbatch Joins Jaeger-LeCoultre as Brand Ambassador

Jaeger-LeCoultre, the esteemed Swiss watchmaker, has announced British actor Benedict Cumberbatch, celebrated for his roles as Sherlock Holmes and Dr. Strange, as its new global brand ambassador. The actor is set to make a special appearance at the Salon International de la Haute Horlogerie (SIHH), a prestigious luxury watch trade show in Geneva, running from January 15-19.

🎬 Cinema and Horology Collide: Jaeger-LeCoultre, known for its partnerships with various cinema-related events, including the Venice International Film Festival, maintains a strong connection with the world of filmmaking. This makes the collaboration with Benedict Cumberbatch, an actor of great repute and a watchmaking enthusiast, a harmonious and fitting choice for the brand.

🎖️ Cumberbatch’s Enthusiasm and Honor: Expressing his excitement, Benedict Cumberbatch, who was appointed a Commander of the Order of the British Empire (CBE) in June 2015 for his contributions to the performing arts and charity, shared his delight in joining forces with Jaeger-LeCoultre. He looks forward to visiting the Manufacture in the Vallée

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Brand Ambassador 2 mins read

Emma Watson Becomes New Face of Chanel’s Coco Mademoiselle

Emma Watson, renowned for her role as Hermione in the “Harry Potter” films, is set to become the latest ambassador for Chanel’s Coco Mademoiselle. The 18-year-old actress has reportedly inked a lucrative two-year contract with the luxury fashion brand, valued at £3 million.

👗 Transition from Keira Knightley: Watson is poised to take over from “Pirates of the Caribbean” star Keira Knightley as the face of Coco Mademoiselle once Knightley’s current contract expires this summer. Knightley, however, will continue her association with Chanel in a new capacity.

👠 Building a Relationship with Chanel: Watson’s selection comes after her growing association with Chanel, a brand that has frequently adorned her at various film premieres and high-profile events. This deepening relationship has culminated in her upcoming role as the face of one of Chanel’s most iconic fragrances.

📣 Official Announcement Pending: Chanel is expected to officially announce this significant partnership next month, marking a new chapter in Emma Watson’s relationship

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New Signings 2 mins read

Yours Truly Joins UNIFIED Artist Management with New Single Release

Yours Truly, the acclaimed Sydney alternative rock band, starts the new year on a high note by signing with UNIFIED Artist Management. The band, under the guidance of Caleb Williams at UNIFIED, marks this new chapter by releasing their latest single “Call My Name,” through UNFD, a sister company of UNIFIED.

🎶 New Beginnings with ‘Call My Name’: “Call My Name” is an uplifting, epic-rock track and represents Yours Truly’s first new music since their 2022 EP “is this what i look like?”. This release is a celebration of the band’s fresh management partnership and a glimpse into their evolving musical journey.

🗣️ Caleb Williams on Working with Yours Truly: Expressing his admiration for the band, Caleb Williams shared his excitement about the opportunity to work with Yours Truly. He is optimistic about the band’s future, both domestically and internationally, and is eager to support their growth and success.

📈 Yours Truly’s Rise to Fame: The band gained significant recognition with their 2019 EP “Afterglow,”

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New Signings 2 mins read

CAA Welcomes ‘The Greatest Hits’ Director Ned Benson

Ned Benson, the creative force behind Searchlight Pictures’ upcoming romantic film “The Greatest Hits,” has recently joined the ranks of Creative Artists Agency (CAA).

📽️ About ‘The Greatest Hits’: Benson’s latest project, “The Greatest Hits,” features a stellar cast including Lucy Boynton, Justin H. Min, David Corenswet, and Austin Crute. The film, which Benson directed from his own screenplay, is a poignant love story that explores the intricate relationship between music and memory, and their power to transcend time and space. Benson also takes on the role of producer for the film, collaborating with Michael London, Stephanie Davis, Shannon Gaulding, and Cassandra Kulukundis. The release date for “The Greatest Hits” is yet to be announced.

🎞️ Benson’s Directorial Debut: Benson first made a mark in the film industry with his feature directorial debut, “The Disappearance of Eleanor Rigby.” This ambitious three-part drama starred Jessica Chastain and James McAvoy, along with notable actors such as Viola Davis, Bill Hader, and William

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New Signings 2 mins read

Bruno Mourral Joins WME Amid Sundance Debut of ‘Kidnapping Inc.’

Talent agency WME has made a significant addition to its roster by signing Haitian filmmaker Bruno Mourral. This move comes as Mourral gears up for the world premiere of his first feature film, “Kidnapping Inc.,” at the prestigious Sundance Film Festival.

📽️ About ‘Kidnapping Inc.’: Mourral’s film, which he wrote, directed, and produced, is set to make a striking debut in the Midnight section of the Sundance Film Festival on January 22. “Kidnapping Inc.” is a dark comedy-thriller set in Port-au-Prince, Haiti, following two inexperienced kidnappers. The plot takes a dramatic turn as what starts as a straightforward abduction-for-hire spirals into a tangled web of political conspiracy.

🔍 Handling of Film Sales and Press: XYZ is appointed to handle the sales of “Kidnapping Inc.,” while Erik Bright at Prodigy PR will spearhead the film’s press efforts. Mourral’s debut on such a significant platform is a notable accomplishment, positioning him as a filmmaker to watch in the global cinema landscape.

🚨 A Real-Life Kidnapping Incident During Filming:

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