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Brand Ambassador 2 mins read

Ben Affleck’s Dunkin’ Debut Takes a Musical Turn

Ben Affleck‘s partnership with Dunkin’ reached new heights at the 2024 Grammys, unveiling an ad that humorously hints at Affleck’s aspirations to pop stardom, mirroring his wife’s success. The commercial, featuring TikTok sensation Charli D’Amelio, cleverly plays off the “Sad Affleck” meme from the 2023 Grammys.

📸 From Meme to Dream: Last year’s Grammys broadcast inadvertently spotlighted Affleck’s glum expression, sparking a viral meme. The Dunkin’ ad creatively addresses this moment, with Affleck musing over his potential in the music industry, despite the public’s interpretation of his mood.

🎵 A Star in the Making?: The ad showcases Affleck’s humorous attempt to conquer the music world, from laying down “questionable beats” in the studio to learning dance moves from D’Amelio. His journey from actor to aspiring pop icon is presented with a light-hearted touch.

🤔 Who is TikTok?: Affleck’s interaction with D’Amelio, especially

New Signings 2 mins read

Sébastien Vaniček: A New Force in Horror

CAA has recently welcomed Sébastien Vaniček, a promising filmmaker, into its fold. Following this partnership, Vaniček has been entrusted with directing a new spin-off of the iconic Evil Dead franchise, a collaboration that marks a significant step in his burgeoning career.

🔮 A Mysterious New Chapter: While specifics of the new Evil Dead project remain shrouded in mystery, the franchise’s legacy of blending horror and comedy under Sam Raimi’s creative vision is well-established. This new endeavor promises to add an exciting chapter to the saga that has thrilled audiences since 1981.

📽️ From Debut to Evil Dead: Vaniček’s journey to the helm of an Evil Dead spin-off follows his acclaimed directorial debut with Infested (Vermines). The horror film, which depicts a terrifying infestation in a French apartment complex, garnered awards and nominations, showcasing Vaniček’s prowess in the genre.

🏆 Accolades and Acknowledgments: Infested’s success at festivals such as Venice, Fantastic Fest, and Sitges, where it won both Best Picture and a Special Jury Prize, underscores Vaniček’s talent and sets high expectations

Campaigns 1 mins read

Tommy Hilfiger & DJ Khaled Swing into Golf Fashion

Tommy Hilfiger is collaborating with DJ Khaled to infuse the golf world with vibrant styles, transforming the classic golf polo into a statement piece that resonates with the music mogul’s dynamic flair.

🌈 A Colorful Collaboration: The Tommy x We the Best collection merges Hilfiger’s iconic Americana prep with DJ Khaled’s distinctive style. Expect ’90s color blocking, a nod to Hilfiger’s archival favorites, reimagined for the greens.

👕 Innovative Designs: Crafted from a blend of cotton piqué and mesh, the polos promise comfort, breathability, and a quick dry feature for an uninterrupted day of golf. The designs showcase a playful mix of the label’s signature colors, enhanced with bold yellow and green accents.

🏆 Iconic Branding: Each polo proudly displays the recognizable Tommy flag alongside the We The Best logo, symbolizing the unique fusion of fashion and music in this sporty endeavor.

Tommy Hilfiger and DJ Khaled’s venture into golf attire is not just about fashion;

Campaigns 1 mins read

Neutrogena Teams Up with Natalie Odell for Self-Love Campaign

Neutrogena joins forces with the influential Natalie Odell to inspire a journey towards self-love and wellness. Follow Natalie as she embarks on achieving her New Year’s resolution of embracing more self-love, showcasing the transformative power of Neutrogena’s skincare lineup.

🧖‍♀️ A Fresh Start: Natalie Odell shares her personal journey with Neutrogena, demonstrating how the brand’s products play a pivotal role in her self-care routine. It’s a celebration of starting the year with positivity and pampering oneself.

💖 Inspiration for Self-Love: Through this collaboration, Natalie aims to encourage her followers to prioritize their well-being and self-esteem. Neutrogena’s commitment to effective, nurturing skincare aligns perfectly with the message of self-acceptance and love.

👀 Follow the Journey: Keep an eye on @natalie.odell’s social platforms for exclusive tips, insights, and experiences as she navigates her path to self-love with Neutrogena by her side.

Neutrogena

Campaigns 2 mins read

Boss Illuminates London with Gisele and Lee Minho Holograms

In a groundbreaking move, Hugo Boss‘s dynamic Boss label has launched its Spring/Summer 2024 collection with an electrifying start. Utilizing the iconic backdrop of London’s Tower Bridge, the brand unveiled an awe-inspiring hologram featuring brand ambassadors Gisele Bündchen and Lee Minho, setting a new benchmark in fashion marketing.

👗 A Fashion Forward Statement: This remarkable holographic display marks Boss as the pioneering fashion brand to embrace large-scale hologram technology for a global campaign. This innovation opens the door to unprecedented possibilities in outdoor advertising, blending cutting-edge technology with high fashion.

🌟 #BeYourOwnBOSS Campaign Unveiled: The #BeYourOwnBOSS campaign, with its focus on self-determination and empowerment, invites individuals to embrace their unique path to becoming their own Boss. The message is clear: the power to define oneself lies within.

🎤 Celebrity Powerhouse: Beyond the stunning

Campaigns 2 mins read

Aaron Taylor-Johnson Dives into Armani Beauty Campaign

Aaron Taylor-Johnson, celebrated for his dynamic roles in ‘Kraven the Hunter’ and ‘The Fall Guy,’ embarks on a new journey as the face of Armani‘s Acqua di Giò fragrance. This marks his inaugural venture into the beauty realm, representing Armani Beauty with charisma and elegance.

🎬 A Cinematic Splash: The relaunch of Acqua di Giò, a fragrance staple since 1996, introduces a refreshed design and sustainable refillable bottles. The fragrance, available in parfum, eau de toilette, and eau de parfum concentrations, has been rejuvenated to cater to the eco-conscious consumer. The campaign, masterfully shot by Woodkid, captures Taylor-Johnson’s exhilarating dive from an Italian cliff into the Mediterranean’s embrace.

🌐 Launching New Horizons: Set to debut on February 16th, the campaign reflects the essence of Acqua di Giò and its Mediterranean inspiration. Taylor-Johnson’s leap symbolizes a bold journey towards self-liberation and renewal, a narrative that aligns with the fragrance’s

Endorsement Deals 2 mins read

Purdy Accelerates with Toyota’s National Endorsement

Toyota, renowned for its rallying cry “Let’s go places,” has proudly announced its national endorsement deal with the 49ers’ quarterback, marking a significant collaboration in the automotive and sports world. This deal heralds Purdy as the first active NFL player to partner with Toyota since the brand became the official vehicle sponsor.

🌟 A Dynamic Duo: Joining forces with Eli Manning, the former New York Giants star, Purdy is set to shine in national content across digital and linear platforms. This strategic partnership aims to captivate fans and Toyota dealers alike, promising a series of engaging experiences.

📣 From Local to National Spotlight: Purdy’s journey with Toyota transitioned from a local “Tackle Anything” campaign with Northern California Toyota Dealers to this expansive national spotlight. His loyalty to Toyota, underscored by his choice to drive a Toyota Sequoia SUV, mirrors the brand’s dedication to reliability and excellence.

🏆 A Rising Star’s Journey:

Brand Ambassador 2 mins read

Bremont Welcomes Jimmy Chin as Global Ambassador

Bremont, the esteemed British watchmaker, is thrilled to announce the signing of Jimmy Chin, one of America’s most celebrated adventurers, as its newest global ambassador. Known for his breathtaking mountaineering feats, Chin’s expertise as a National Geographic photographer, Academy Award-winning film director, and New York Times Best Selling author, positions him perfectly to elevate Bremont’s adventurous spirit.

📈 Aiming High in America: The collaboration is a strategic move by Bremont, especially with America identified as a pivotal market for expansion. Under the leadership of new CEO Davide Cerrato and backed by New York’s billionaire investor Bill Ackman, Bremont is set to scale new heights in the U.S., leveraging Chin’s iconic status among outdoor enthusiasts.

⌚ Rugged Elegance: Bremont’s mission to craft the world’s most capable tool watches finds a kindred spirit in Chin. His adventurous narrative and relentless pursuit of extremes reflect the essence of Bremont watches, renowned for their durability

Campaigns 2 mins read

Booking.com Launches Innovative Campaign with Tina Fey

Booking.com is set to revolutionize travel advertising with its new campaign, “book whoever you want to be,” starring the multifaceted Tina Fey. Scheduled to make a splash during the “big game” on February 11, this campaign is a sequel to the acclaimed Booking.yeah initiative, promising to redefine how travelers envision their journeys.

🌟 Tina Fey Embodies Traveler’s Dreams: At the heart of the campaign is Tina Fey, embodying the transformative power of travel. Booking.com’s message encourages travelers to unleash their inner desires and personas, exploring the boundless opportunities for accommodation the platform offers. Whether it’s embodying a sasquatch in a secluded cabin or living the high life in a boutique hotel, Fey demonstrates the myriad ways one can “book” their dream selves into reality.

🎭 Celebrity Cameos Elevate the Experience: Adding flair to the campaign, notable appearances by Glenn Close, Jane Krakowski, and Jack McBrayer complement Fey’s journey, showcasing the diverse

New Signings 2 mins read

CAA Welcomes Justine Triet Amidst Oscar Excitement

French director Justine Triet, known for her award-winning film “Anatomy of a Fall,” has recently joined the ranks of Creative Artists Agency (CAA). Triet’s work is currently in the spotlight, securing five Oscar nominations, including a significant nod for best director, making her this year’s sole female nominee in the category.

🎥 Triumph at Cannes: “Anatomy of a Fall” premiered at Cannes and quickly became a festival favorite, later impressing audiences at Telluride, Toronto, and the New York Film Festival. The film’s critical acclaim is underscored by two Golden Globe wins for best foreign-language film and best screenplay, alongside nominations for seven BAFTAs and five Oscars.

🌍 Global Recognition: Triet’s narrative prowess shines in “Anatomy of a Fall,” a gripping drama centered on a novelist facing trial for her husband’s mysterious death. Sandra Hüller’s performance as the protagonist, along with the compelling storyline, has garnered international praise, further highlighted by 11 Cesar Award nominations.

👁️ A Story of Mystery

New Signings 1 mins read

Tasha Smith Joins Forces with Independent Artist Group

Independent Artist Group (IAG) has proudly welcomed the multi-talented Tasha Smith, an accomplished actor, director, and producer, into its fold for representation across the board. Smith, renowned for her dynamic contributions to both the screen and behind the scenes, has recently directed episodes of Taylor Sheridan’s Mayor of Kingstown and the Peacock’s Fresh Prince reboot, Bel-Air.

📺 Behind the Camera Excellence: Smith’s prowess extends to executive producing the Starz’s sensation BMF, in collaboration with the iconic 50 Cent. Her creative synergy isn’t limited to 50 Cent; she has also forged strong connections with a host of notable talents within the IAG community, including Mary J. Blige, Russell Hornsby, Terrence Howard, Lil Meech, and Da’Vinchi, among others.

🚀 A Flourishing Creative Partnership: This new alliance with IAG signals an exciting era of growth and opportunity for Smith, promising to amplify her already impressive career as a filmmaker and actor. As Tasha Smith embarks on this collaborative journey with Independent Artist Group,

New Signings 2 mins read

Reno Wilson Embarks on a New Journey with Buchwald

Reno Wilson, celebrated for his dynamic roles in Good Girls and Mike & Molly, has taken a significant leap forward in his distinguished career by aligning with Buchwald for representation. Known for captivating audiences as Officer Carl McMillan in the cherished CBS sitcom Mike & Molly, alongside luminaries Melissa McCarthy and Billy Gardell, Wilson has consistently showcased his broad acting range.

📺 A Rich Tapestry of Characters: Wilson’s portrayal of Stan Hill in Good Girls, alongside Christina Hendricks, Mae Whitman, and Retta, further cemented his position as a versatile talent in the industry. His recent ventures into the gripping narrative of Paramount+’s Fatal Attraction as Detective Earl Brooker, and his recurring role in Peacock’s Bel-Air, underscore his enduring appeal and skill.

🎥 From Humble Beginnings to Hollywood: Embarking on his television odyssey as Howard, Theo’s best friend on The Cosby Show, Wilson has since illuminated numerous series with his performances, including Heist, Blind Justice,

Campaigns 2 mins read

NYX Professional Makeup Teams Up with Cardi B for a Game-Changing Commercial

In a bold move, NYX Professional Makeup is set to premiere its first-ever commercial during the Big Game, featuring none other than the global sensation, Cardi B. This marks a historic moment as the Grammy-winning artist forges her first-ever beauty partnership, aligning with the brand’s innovative spirit and commitment to accessible, high-quality makeup.

🌟 A Teaser to Tease the Senses: Ahead of the Big Game, NYX Professional Makeup and Cardi B have excited fans with a 15-second teaser that promises an unforgettable commercial debut. This collaboration highlights the strong bond between the artist and the brand, dating back to Cardi B’s high school days when NYX products were her go-to makeup choice.

🍒 Cherry Spice: Celebrating this monumental partnership, NYX Professional Makeup is launching an exclusive new shade of their viral Duck Plump High Pigment Plumping Lip Gloss. Dubbed Cherry Spice, this shade is a tribute to the brand’s collaboration with Cardi B for the Big Game, offering fans a taste of celebrity-endorsed glamor.

💬

Film/TV 2 mins read

Maya Erskine Joins Forces with WME for Representation

Maya Erskine, a multi-talented actress, writer, director, and producer, has taken a significant step in her dynamic career by signing with WME (William Morris Endeavor) for representation. This move aligns her with one of the leading agencies in the entertainment industry, setting the stage for further growth and opportunities in her already impressive career.

📺 A Rising Star in Prime Video’s “Mr. and Mrs. Smith”: Erskine is set to captivate audiences with her role opposite Donald Glover in the highly anticipated Prime Video series “Mr. and Mrs. Smith,” premiering on February 2nd. The series, created and written by Glover and Francesca Sloane, is a fresh reimagining of the 2005 film and is already garnering strong reviews.

🎭 A Versatile Talent: Maya Erskine has established herself as a versatile figure in the entertainment world, showcasing her skills not only in acting but also in writing, directing, and producing. Her diverse talents have been recognized and celebrated in various projects, making her a valuable addition to WME’s roster.

🚀 Expanding

Sports 2 mins read

Drew Brees Dives into Pickleball: Joins The Picklr as Ambassador, Investor, and Franchise Owner

Drew Brees, the renowned NFL veteran and former New Orleans Saints quarterback, is branching out into the world of sports entrepreneurship with his latest venture into pickleball. Brees has joined The Picklr, North America’s fastest-growing indoor pickleball facility, taking on roles as an ambassador, investor, and franchise owner.

🥒 The Picklr: A Rising Star in Sports: The Picklr is rapidly gaining popularity as a premier destination for indoor pickleball enthusiasts. As a sport that combines elements of tennis, badminton, and ping-pong, pickleball has witnessed a surge in popularity, and The Picklr is at the forefront of this growing trend.

🏆 A Champion’s New Arena: Drew Brees, celebrated for his remarkable two-decade-long NFL career and leading the New Orleans Saints to victory in the 2009 Super Bowl, is no stranger to sports success. His transition into the pickleball realm signifies a new chapter in his career, blending his athletic passion with business acumen.

📈 Investing in Community and Sport: Brees’s

Film/TV 2 mins read

Christopher Walken Drives into the Spotlight for BMW’s Super Bowl Commercial

Christopher Walken, the legendary actor with a career spanning decades, is set to dazzle audiences once again, this time in a high-profile BMW Super Bowl commercial. Known for his unique voice and magnetic on-screen charisma, Walken’s involvement in this ad campaign promises to be a highlight of the Super Bowl’s advertising lineup.

🏈 A Super Bowl Advertising Veteran: Christopher Walken is no stranger to the world of Super Bowl commercials. His previous appearances in big-game ads have left memorable impressions, thanks to his distinctive style and ability to captivate viewers. His return to the Super Bowl commercial scene is highly anticipated by fans and marketing aficionados alike.

🚗 BMW’s Star-Studded Campaign: Walken’s participation in BMW’s Super Bowl commercial follows the brand’s tradition of featuring high-profile celebrities. He succeeds Arnold Schwarzenegger, who, along with Salma Hayek, starred in the 2022 Super Bowl commercial for BMW. This continued use of star power reflects BMW’s commitment

Film/TV 2 mins read

Emilia Clarke Teams Up with Hamilton Hodell for UK Representation

Emilia Clarke, globally recognized for her iconic role as Daenerys Targaryen in “Game of Thrones,” has made a strategic move in her flourishing acting career by signing with Hamilton Hodell in the UK. This partnership marks a new chapter for Clarke, aligning her with one of the leading talent agencies in the region.

🐉 A Legacy in “Game of Thrones”: Clarke’s portrayal of Daenerys Targaryen in the HBO series “Game of Thrones” catapulted her to international fame. Her powerful performance in this role not only earned her critical acclaim but also a dedicated global fanbase, making her one of the most prominent figures in contemporary television.

🎞️ Versatile Film Roles: Beyond “Game of Thrones,” Clarke has demonstrated her versatility with roles in various movies. Her filmography includes “The Pod Generation,” the holiday favorite “Last Christmas,” and a significant role in the “Star Wars” anthology film, “Solo: A Star Wars Story.” Each role showcases Clarke’s range and talent in different genres

Investments 2 mins read

Harry Kane Invests in Sustainability: Becomes Lead Investor and Brand Ambassador for Reflo

England football star Harry Kane steps into a new role beyond the pitch, aligning himself with sustainable performance wear brand Reflo as a leading investor and brand ambassador. This strategic move highlights Kane’s commitment to sustainability and his interest in innovative, eco-friendly ventures.

💰 Seed Funding Success: Reflo’s recent seed funding round, which successfully raised around £1 million, saw Harry Kane emerge as the lead investor. His involvement signifies a strong belief in the brand’s mission and potential, lending both financial support and his high-profile status to boost Reflo’s growth.

🌍 A Focus on Sustainable Sportswear: Founded in 2021, Reflo is dedicated to combining sustainability, performance, and style. While specializing in golf attire, the brand also caters to a range of activities including gym workouts, running, tennis, and padel. Kane’s investment and ambassadorship will likely bring heightened attention to these sustainable sporting solutions.

♻️ Eco-Friendly Innovations:

Brand Ambassador 2 mins read

LeBron James Teams Up with DraftKings as Football Talent Ambassador

LeBron James, the basketball megastar and global icon, has entered a new arena by signing a multi-year partnership with DraftKings. As a key talent ambassador, LeBron’s collaboration with the sports betting company is set to focus on football, leveraging his immense popularity and influence in the sports world.

🏈 A Strategic Focus on Football: Given LeBron’s status as an active NBA player, his role with DraftKings will be strategically centered around football. This focus allows him to engage with the sports betting community while adhering to the regulations and guidelines that govern player endorsements and active athletes’ participation in sports betting.

📅 Key Events Throughout the Year: As part of the partnership, LeBron will be involved in multiple key events spread throughout the year. His participation in these events is expected to bring heightened attention and excitement, drawing both sports enthusiasts and casual fans to DraftKings’ platforms and offerings.

🚫 Navigating Limitations:

Brand Ambassador 2 mins read

Mercy Miller’s Sweet Deal with Sweetkiwi: A Healthy Partnership

Mercy Miller, a rising star in high school basketball and son of the renowned Master P, has made a significant stride in his career with a lucrative name, image, and likeness (NIL) deal.

🏆 A Fruitful Collaboration: Aligning his passion for sports with a commitment to healthy living, Miller becomes the latest brand ambassador for Sweetkiwi, a pioneering frozen yogurt company founded in 2020 by entrepreneur Ehime Eigbe. This partnership is rooted in a mutual dedication to promoting fitness and healthier dessert options.

🍨 The Sweetkiwi Mission: Sweetkiwi stands out for its emphasis on health-conscious and flavorful offerings, mirroring Miller’s own lifestyle both on and off the basketball court. As a student-athlete at Notre Dame High School in Sherman Oaks, CA, Miller embodies the values that Sweetkiwi champions.

💰 Making Headlines: The deal, reportedly worth $1.4 million according to Bleacher Report and Slam, positions Miller as an influential figure among young sports enthusiasts, encouraging them to make healthier dietary choices.

🌟 A Step Forward:

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