Latest News

Campaigns 2 mins read

Coi Leray & Metro Boomin Unveil “Enjoy Yourself” in Partnership with Axe

Coi Leray, the tireless artist, and Metro Boomin, the powerhouse producer, have once again joined forces, this time for a collaboration that’s as smooth as it is dynamic. Their previous work, “Self Love,” from the Spider-Man Across The Spiderverse soundtrack, has already left a significant mark on fans and streaming platforms alike. Their latest project promises to further cement their creative synergy.

🌌 A Fragrant Collaboration: This musical partnership is brought to life by Axe to commemorate the launch of their new Black Vanilla fragrance. Designed to be both understated and alluring, the fragrance aims to encapsulate a unique blend of sophistication and appeal—a theme that resonates through Leray and Metro Boomin’s latest track.

🎤 Sonic Seduction: “Enjoy Yourself,” the title of their new single, mirrors the essence of Axe’s Black Vanilla, offering listeners a melodic journey into the realms of R&B. The track serves not just as a promotional piece but as a testament to the versatility and talent of both

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New Signings 2 mins read

UTA Welcomes James Ellroy: A New Chapter Begins

James Ellroy, the celebrated author behind the iconic “L.A. Confidential,” has embarked on a promising new journey with UTA. The agency is already showcasing his latest masterpiece, “The Enchanters,” to potential producers, signaling a new horizon for Ellroy’s work.

🏆 A Celebrated Literary Career: Ellroy’s remarkable contributions to L.A. crime fiction have earned him a prestigious position within the literary world. His acclaimed L.A. Quartet and Underworld USA trilogy have not only captured the imagination of readers worldwide but also garnered him significant accolades, including the Los Angeles Times Robert Kirsch Award.

🎬 Hollywood’s Dark Summer: “The Enchanters” plunges readers into the sultry and sinister Hollywood summer of 1962, intertwining the enigmatic death of Marilyn Monroe with the city’s gritty underbelly. Ellroy’s signature narrative style—fast-paced, violent, and vividly detailed—paints a compelling portrait of early ’60s Los Angeles.

📖 Expanding the Ellroy Universe: With “The Enchanters,” Ellroy broadens his literary canvas, adding to

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New Signings 2 mins read

Snow Tha Product: A New Chapter with YMU

Yvette Medina, a key figure at YMU and head of its Latin division, embarks on a groundbreaking global management venture with Snow Tha Product, the multi-faceted singer, rapper, and actress known for her dynamic bilingual raps.

🎵 A Musical Powerhouse: Snow Tha Product’s career is adorned with high-profile collaborations and accolades, including a Latin Grammy nomination for her work with Bizarrap and a Grammy nod for her contribution to the “Black Panther: Wakanda Forever” soundtrack. Her diverse talents have made significant marks in the music industry.

📺 Beyond the Music: Snow Tha Product’s artistic reach extends into acting, showcasing her versatility as Lil’ T in Netflix’s “La Reina Del Sur.” This multifaceted approach to her career highlights her broad appeal and talent.

🌟 A Visionary Partnership: Medina’s enthusiasm for representing powerful women in music and culture aligns with Snow Tha Product’s trailblazing spirit. This partnership promises to amplify Snow’s achievements and propel her onto the global stage,

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New Signings 2 mins read

Ed McVey’s Rising Star: A UTA Partnership

Ed McVey, acclaimed for his portrayal of Prince William in Netflix’s “The Crown,” embarks on an exciting new phase in his career by signing with United Talent Agency (UTA). His journey is further supported by Anonymous Content, AHA Talent, and Pinnacle PR.

👑 A Royal Debut: McVey’s captivating performance as a teenage Prince William highlights the challenges of sudden fame and personal grief, marking a significant leap for the actor in the industry. His role in “The Crown” has not only showcased his talent but has also positioned him as a promising figure in screen acting.

💕 A Blossoming On-Screen Romance: The narrative arc of Prince William and Kate Middleton, portrayed alongside Meg Bellamy, received notable attention. McVey’s on-screen chemistry and the depth of his portrayal have resonated with audiences globally, mirroring the royal couple’s real-life love story.

📺 Focused Craftsmanship: At the “The Crown” Season 6 premiere, McVey shared insights into his methodical approach to the role, emphasizing his focus on the

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Film/TV 2 mins read

Morgan Jay Joins WME: A Rising Star in Music and Comedy

Morgan Jay, a multifaceted musician and comedian who has captured the hearts of millions with his unique blend of music-infused comedy, has taken a significant leap forward in his career. He has signed with WME (William Morris Endeavor) for representation in all areas, a move that aligns him with one of the leading talent agencies and sets the stage for his expanding career.

📈 TikTok and Instagram Sensation: Morgan Jay has made a substantial impact on social media, amassing close to 3 million followers on TikTok and over 700,000 on Instagram. His engaging content, which often combines humorous lyrics with catchy melodies, has resonated with a broad audience, making him a standout figure in the digital entertainment landscape.

🎥 Comedy Specials and Sold-Out Tours: Jay’s talent extends beyond social media. He has two acclaimed comedy specials available on YouTube, showcasing his ability to blend music and comedy seamlessly. His current tour has seen sold-out dates through May, reflecting his growing popularity and the high demand for his live performances.

📺 Upcoming Appearances and

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New Signings 2 mins read

Papa Roach Teams Up with Wasserman Music for Global Live Representation

Papa Roach, the iconic rock band known for their electrifying music and dynamic live performances, has announced a new milestone in their illustrious career. The band has signed with Wasserman Music for worldwide live representation, marking a significant step in their global presence, with the exception of Canada, where they will be represented by Paquin Entertainment Group.

🌐 A Global Reach with Wasserman Music: This partnership with Wasserman Music positions Papa Roach to expand their international footprint in the live music scene. Wasserman Music, renowned for its extensive network and expertise in the industry, is set to play a pivotal role in elevating the band’s live performance opportunities across the globe.

🇨🇦 Special Representation in Canada: While Wasserman Music will handle their worldwide representation, Papa Roach has entrusted Paquin Entertainment Group with their live representation in Canada. This strategic move ensures that the band’s Canadian fans continue to enjoy their high-energy concerts and presence.

🎶 Continuing a Legacy of Rock: Papa

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Brand Ambassador 2 mins read

Ghetts Joins Forces with Gymshark as Brand Ambassador

Ghetts, the renowned British rapper and lyricist, is stepping into a new role as the latest brand ambassador for Gymshark, a leading fitness apparel and accessories brand. This partnership marks a significant collaboration, merging the worlds of music and fitness.

🎵 A Musical Powerhouse: Ghetts, known for his dynamic flow and profound lyrical content, has made a substantial impact in the UK grime and rap scene. His music, characterized by its intensity and authenticity, resonates with a broad audience, making him a respected figure in the industry.

🏋️‍♂️ Fitness Meets Music: By aligning with Gymshark, Ghetts brings together his passion for music with the energy and discipline of the fitness world. This partnership highlights the parallels between the determination required in both fitness and music, celebrating the synergy between physical well-being and artistic expression.

👕 Representing Gymshark: As a brand ambassador for Gymshark, Ghetts will be at the forefront of promoting the brand’s latest athletic

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New Signings 2 mins read

Range Sports Breaks into Women’s Basketball with Stellar WNBA Signings

Range Sports is making significant strides into women’s basketball by welcoming WNBA luminaries Isabelle “Izzy” Harrison, Dearica Hamby, and rising star Elizabeth “Liz” Kitley to its roster. This move underscores the evolving landscape of opportunities for female athletes in the sports industry.

🌈 A Trio of Talent: The trio’s addition marks Range Sports’ foray into representing top-tier talent in women’s basketball. Izzy Harrison, known for her power forward plays with the Chicago Sky, Dearica Hamby, a forward for the Los Angeles Sparks, and Liz Kitley, a promising 2024 WNBA draftee, are set to elevate the agency’s presence in the WNBA.

🏆 Izzy Harrison’s Journey: Harrison’s basketball journey, from the University of Tennessee to the WNBA, reflects her resilience and skill on the court. Drafted 12th overall by the Phoenix Mercury in 2015, Harrison has played for several teams, most recently joining the Chicago Sky as a free agent for

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Campaigns 2 mins read

Stephanie Hsu Brightens Kate Spade’s Spring 2024 Campaign

Kate Spade New York unveils its vibrant spring 2024 campaign, “Time to Spring,” starring the dynamic Stephanie Hsu. The Oscar-nominated actress brings her infectious energy to the campaign, celebrating the essence of spring in New York City.

👜 Dakota Collection Spotlight: The campaign shines a light on the brand’s newly launched Dakota handbag collection, encapsulating the freshness and vibrancy of the season. Hsu’s portrayal adds a delightful charm to the collection, embodying the joy and anticipation of spring’s arrival.

🗽 A New Yorker’s Spring Joy: Hsu, a long-time New York resident, shares her personal excitement for spring, capturing the collective eagerness for the season’s first signs of life. Her genuine enthusiasm mirrors the city’s collective sigh of relief as winter thaws.

🎭 A Perfect Match: Kate Spade’s choice of Hsu as the face of their spring campaign is a testament to her alignment with the brand’s ethos. Liz Fraser, CEO of Kate Spade, praises Hsu’s joyful

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Campaigns 2 mins read

Paris Hilton Revives the ‘00s in Living Proof Campaign

Living Proof, the innovative hair-care brand, is stirring nostalgia with its latest campaign starring the quintessential ‘00s icon, Paris Hilton. The campaign creatively features a dialogue between Paris from 2002 and her present-day self, emphasizing the timeless appeal of Living Proof’s Dry Shampoo.

🕰️ A Blast from the Past: The ad showcases a time-traveling conversation where present-day Paris advises her younger self on key life choices, including embracing ‘The Simple Life’ and the crucial role of Living Proof’s Dry Shampoo in achieving hair perfection.

🌟 Paris Hilton’s Beauty Expertise: Hilton, known for her passion for the beauty industry, brings her wealth of product knowledge and personal brand to the campaign. The integration of Y2K elements aligns with Hilton’s iconic status and the era’s influence on today’s beauty trends.

🔄 A Shift in Strategy: Living Proof’s decision to feature Paris Hilton represents a playful departure from its traditionally

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Endorsement Deals 2 mins read

Lim Ji-Yeon Elevates Elegance as LOEWE’s New Brand Ambassador

LOEWE, the esteemed luxury fashion house, has made an exciting addition to its ambassador lineup by welcoming South Korean actress Lim Ji-Yeon. Renowned for her versatile acting and charismatic aura, Lim’s appointment as LOEWE’s brand ambassador marks a harmonious blend of her refined elegance with the brand’s innovative approach to fashion.

🎭 A Star in South Korean Entertainment: Lim Ji-Yeon has established herself as a prominent figure in the South Korean entertainment industry, known for her diverse roles and magnetic screen presence. Her collaboration with LOEWE is a testament to her standing as both an accomplished actress and a style icon.

👗 Front Row at LOEWE’s Show: Lim Ji-Yeon’s relationship with LOEWE was spotlighted following her notable attendance at the brand’s Spring Summer 2024 show last September. Her striking presence and fashion-forward choices at the event captivated the audience, setting the stage for her official role as a brand ambassador.

🌍 Bridging Fashion and Cinema: Lim’s appointment reflects LOEWE’s vision of connecting

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Fashion 2 mins read

Dior Welcomes Skateboarder Aurélien Giraud as Brand Ambassador

Dior, the iconic French luxury fashion house, is expanding its roster of brand ambassadors with the addition of champion skateboarder Aurélien Giraud. As Dior continues to blend high fashion with the world of sports, Giraud’s signing aligns with the brand’s vision of embracing diverse, dynamic talents.

🏅 Olympic Aspirations: Aurélien Giraud, a prominent figure in the skateboarding world, is not only a champion but also an Olympic hopeful, aiming to clinch a gold medal at the upcoming Paris Olympics. His athletic prowess and dedication position him as a key sports figure and a strong representative for Dior in the realm of competitive sports.

🛹 Skateboarding Prodigy: Starting his skateboarding journey at the tender age of four, the 26-year-old Lyon native has achieved remarkable milestones in his career. He was crowned world champion in 2022 and secured a commendable sixth place at the Tokyo 2020 Games, where skateboarding made its exciting Olympic debut.

🇫🇷 A French Connection: Giraud’s partnership

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New Signings 2 mins read

TK Kravitz Signs with MNRK Mgmt

TK Kravitz, the multi-talented rapper, singer, and songwriter, has taken a significant step in his ascending music career by signing with MNRK Mgmt. This partnership aligns him with a dynamic management team, setting the stage for further growth and success in the music industry.

📝 Songwriting Success: Kravitz has an impressive track record as a songwriter, having penned hits for renowned artists such as Trey Songz, Flo Rida, Pitbull, Kevin Gates, and Juicy J. His ability to craft chart-topping songs for a diverse range of artists speaks to his versatility and creativity in the music scene.

🎵 From TK-N-Cash to Solo Stardom: Before embarking on his solo journey, Kravitz was part of the successful duo TK-N-Cash. This experience laid the foundation for his solo career, where he has continued to showcase his unique style and musical prowess.

🌊 “Ocean” – A Platinum Hit: Kravitz’s 2018 single, “Ocean,” marked a significant milestone in his career. The platinum-certified track achieved massive success, garnering over 100 million streams, and cemented

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Campaigns 2 mins read

Skechers and Mr. T Tackle Brand Name Misperception at Super Bowl LVIII

Skechers is set to clear the air about a common brand misperception with its 11th Super Bowl ad, this time featuring iconic 1980s actor, Mr. T. The commercial aims to humorously correct the frequent misspelling of the Skechers name, which often wrongly includes a ‘t’.

📺 No ‘T’ in Skechers: Skechers’ latest Super Bowl commercial addresses the brand’s often mispronounced name, emphasizing the absence of the letter ‘t’. The inclusion of Mr. T cleverly highlights this point, bringing a twist of humor to the message.

🌟 Featuring ‘THE T’: While the Skechers brand name lacks a ‘t’, the ad proposes a playful solution by bringing in ‘THE T’ – Mr. T himself. This creative approach is set to leave a memorable impact on viewers, reinforcing the correct spelling of Skechers.

🎥 A Tradition of Star Power: Over the years, Skechers has made a name for itself with star-studded Super Bowl commercials featuring celebrities like Joe Montana, Snoop Dogg, and

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Campaigns 2 mins read

Aubrey Plaza’s Super Bowl Spectacle with Mountain Dew

The queen of dry humor, Aubrey Plaza, is making a grand entrance into the Super Bowl commercial lineup, riding atop a fire-breathing dragon for Mountain Dew Baja Blast. Her excitement? Unmistakably genuine and filled with a touch of her signature deadpan humor.

🌟 An Unexpected Call: Plaza shared the thrill of being approached for a Super Bowl commercial, marking a standout moment in her successful year. The opportunity to celebrate the 20th anniversary of Mountain Dew Baja Blast—a flavor that transitioned from a Taco Bell exclusive to a retail favorite—was an offer she couldn’t resist.

🤝 A Reunion to Remember: Fans can anticipate a delightful on-screen reunion between Plaza and her “Parks and Recreation” co-star, Nick Offerman. The pair’s comedic chemistry is set to be a highlight of the advertisement, adding a layer of nostalgia for fans of the beloved sitcom.

📺 Spotlight on Success: Plaza’s recent achievements, including her acclaimed role in “The White Lotus,” have cemented

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Brand Ambassador 2 mins read

Heart Evangelista Shines as Ultherapy’s Latest Brand Ambassador

Celebrated Kapuso star and global fashion icon, Heart Evangelista, has embraced a new role, becoming the brand ambassador for Ultherapy Philippines, renowned for its non-invasive skin lifting treatments.

📸 A Campaign of Elegance: Heart took to Instagram to share her exhilaration, posting a series of striking black-and-white portraits from her campaign shoot. Her caption, “Embracing my power means baring my true, strong, and unapologetic self,” reflects the confidence and authenticity that Ultherapy promotes.

💖 A Partnership of Pride: Expressing her enthusiasm, Heart revealed her personal affinity for Ultherapy, calling it her favorite treatment for non-invasively lifting and tightening the skin. This endorsement marks a significant addition to Heart’s portfolio of brand collaborations.

👗 Glamorous Revelation: At the official event where she was introduced as the new face of Ultherapy, Heart captivated attendees with her elegance, donning a stunning long cutout gold dress. She joyfully referred

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New Signings 2 mins read

Kesha Embarks on a New Journey with Crush Management

Pop sensation Kesha has taken a significant step in her illustrious career by partnering with Crush Management. The collaboration involves co-management by industry veterans Charlie Adelman, Jonathan Daniel, and Bob Mclynn.

🔄 A New Chapter Begins: This move follows Kesha’s departure from Jack Rovner and Vector Management in December, concluding a fruitful 16-year association marked by mutual respect and admiration.

📀 A Year of Milestones: Kesha’s transition caps off a notable year, highlighted by the release of her fifth studio album, “Gag Order,” in May. This album represents a bold foray into “post-pop” territory, showcasing Kesha’s evolution as an artist under the guidance of legendary producer Rick Rubin.

🎵 Legal Battles and Creative Triumphs: Alongside her musical achievements, Kesha reached a settlement with producer Dr. Luke, concluding a protracted legal battle. This settlement not only brings closure to a challenging chapter but also coincides with Kesha fulfilling her contractual obligations with Kemosabe Records.

🚀 Looking

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New Signings 2 mins read

Antibalas Joins The Kurland Agency

Antibalas, the celebrated Brooklyn-based afrobeat ensemble, has inked a global booking agreement with The Kurland Agency, marking a significant stride in their illustrious journey.

🎷 A Fusion of Cultures and Sounds: Since its establishment in 1998 by saxophonist Martín Perna, Antibalas has been at the forefront of the afrobeat genre, drawing inspiration from legendary figures like Fela Kuti. Their music, a vibrant blend of jazz, funk, and African rhythms, began as a spirited expression at local parties in Williamsburg, Brooklyn.

🎭 From Underground to Broadway: Antibalas’s influence has transcended music venues, landing them a role in the off-Broadway production of Bill T. Jones’s Fela!, which celebrates Fela Kuti’s legacy. Their involvement continued as the show made its way to Broadway, showcasing their authentic sound to a wider audience.

📀 Latest Musical Endeavors: The band’s commitment to evolving their sound resulted in the 2020 release of “Fu Chronicles” under Daptone Records, further cementing their status as afrobeat pioneers.

With The

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New Signings 2 mins read

Owen King Joins Forces with IAG

Independent Artist Group (IAG) has proudly announced the signing of Owen King, a writer-producer of notable talent, aimed at propelling his career further in the realms of film, television, media rights, and content creation.

📚 A Legacy of Storytelling: Best recognized for his contribution as a staff writer and producer on the Paramount+ series adaptation of “The Stand,” Owen King brings a rich narrative legacy, influenced by his father, the legendary Stephen King. The series, which features an ensemble cast including Whoopi Goldberg and Alexander Skarsgård, delves into the epic struggle for survival following a catastrophic plague.

📖 Diverse Creative Ventures: Owen King’s literary repertoire extends beyond screenwriting, with novels like “The Curator” and “Double Feature” to his credit. His collaborative venture with Stephen King, the novel “Sleeping Beauties,” and the graphic novel “Intro to Alien Invasion,” co-authored with Mark Jude Poirier, highlight his versatile storytelling prowess.

🎥 Upcoming Projects Spark Interest: Among King’s anticipated projects is the screenplay

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Campaigns 2 mins read

LL Cool J Powers Coors Light’s Super Bowl Spectacle

Coors Light is stepping up its Super Bowl game by enlisting the charismatic LL Cool J to lead its advertising charge. The iconic rapper and actor stars in Coors Light’s latest Super Bowl ad, marking the return of the Coors Light Chill Train, an emblematic figure that’s been dormant since 2005.

🌟 Epic Entrances and Nostalgic Returns: LL Cool J’s dramatic entry as the Chill Train’s conductor breathes new life into the campaign. His appearance towards the ad’s climax, as the train spectacularly crashes into a living room of unsuspecting football fans, adds an “epic kind of moment” to the festivities.

🏈 A New Beer Battle: With Molson Coors Beverage Co. at the helm, Coors Light aims to make a splash in the competitive Super Bowl beer arena. The brand takes advantage of Anheuser-Busch InBev’s decision to end its exclusive beer advertising deal for the Super Bowl, setting the stage for a head-to-head with Bud Light, Michelob Ultra, and Budweiser.

🎉 Celebrity Charm Meets Iconic Imagery:

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