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Brand Ambassador 2 mins read

Kartik Aaryan Becomes Brand Ambassador for Urbn

Bollywood actor Kartik Aaryan has been chosen as the brand ambassador for Urbn, a high-tech lifestyle brand specializing in D2C charging solutions. This collaboration aims to connect with younger audiences by offering user-friendly and stylish charging solutions.

🔋 On-the-Go Charging in Style: Urbn focuses on providing contemporary youth with stylish and innovative charging solutions, catering to the demand for on-the-go charging without compromising on appearance.

🤝 Brand Ambassadorship: Kartik Aaryan, known for his distinctive and relatable persona, embodies Urbn’s commitment to delivering accessible and cutting-edge products. He will feature in commercials across Urbn’s digital and social media channels in the coming months.

🎤 Kartik Aaryan’s Perspective: Kartik shared his challenge of finding reliable on-the-go charging solutions while constantly moving between film sets. He expressed excitement about joining Urbn and contributing to fulfilling India’s charging needs.

💡 Urbn’s

Campaigns 1 mins read

Madison Beer Amplifies Tour Experience with JBL Partnership

Madison Beer is set to elevate her upcoming tour with a unique partnership with JBL, promising fans an exclusive peek behind the curtains and an enhanced musical journey.

📸 Exclusive Content for Fans: Through this collaboration, Beer plans to produce custom content, offering fans a glimpse into the tour’s backstage life and personal moments, all accompanied by her trusty JBL PartyBox speaker and favorite headphones.

🔊 A Natural Connection: Beer shared her long-standing relationship with JBL products, emphasizing the organic fit of this partnership. She values JBL’s commitment to superior sound quality, aligning perfectly with her musical ethos.

🎤 JBL’s Latest Innovations: JBL recently introduced a new lineup of speakers and accessories, including the PartyBox Club 120 and PartyBox Stage 320, alongside the JBL PartyBox Wireless Mic, set to enhance any musical gathering or karaoke night.

Madison Beer’s enthusiasm for the PartyBox highlights her excitement for the partnership, promising a

Campaigns 1 mins read

Michelle Young’s Super Bowl Spotlight with UNRL

Former Bachelorette Michelle Young made a splash during the Super Bowl, featuring in a commercial for UNRL, a brand known for its sleek athleisure wear.

📺 Announcement Via Instagram: Excitedly, Young hinted at her Super Bowl debut to her followers from Minnesota or Wisconsin, teasing them to watch out for her in the commercials, adding a playful wink to her message.

🎥 A Moment of Fame: Sharing the highlight on her Instagram, Young expressed her disbelief and excitement over appearing in a Super Bowl commercial alongside her friend Jordan Alberino, capturing a milestone moment in her post-Super Bowl career.

👀 Brand’s Proud Share: UNRL didn’t miss the chance to amplify their Super Bowl moment, taking to social media to highlight their spot with Michelle, prompting viewers with “Did you see it?!” accompanied by eager eye emojis.

It’s a testament to Michelle Young’s diverse talents and appeal, showing her transition from reality TV to capturing hearts in one of the biggest advertising

New Signings 1 mins read

Tatiana Maslany Joins Forces with UTA

UTA has successfully signed the Emmy-award-winning actress Tatiana Maslany, celebrated for her remarkable versatility in roles across television series like Orphan Black and the recent Marvel series She-Hulk: Attorney at Law, underlining her status as a formidable talent in the industry.

📺 Recent Endeavors: Maslany’s latest portrayal as Jennifer Walters, aka She-Hulk, in Disney+’s series has captivated audiences with its unique blend of superhero action and legal comedy. Her role in the HBO’s Perry Mason reboot further showcased her dynamic range, contributing to the series’ acclaim.

🏆 Acclaimed Performances: Maslany’s breakthrough role in Orphan Black, where she played multiple human clones, not only earned her an Emmy but also nominations for a Golden Globe and Critics’ Choice Award, cementing her position as a powerhouse of acting talent.

🎥 Diverse Filmography: Beyond television, Maslany has demonstrated her cinematic prowess in films such as Stronger with Jake Gyllenhaal, Destroyer alongside Nicole Kidman and Sebastian Stan, and Woman

Sports 1 mins read

Tiger Woods Embarks on New Venture with TaylorMade

Golf icon Tiger Woods has officially teamed up with TaylorMade, launching a new apparel and footwear brand named Sun Day Red, marking a significant shift following his departure from Nike.

🌟 Introducing Sun Day Red: The newly unveiled brand, set to debut online in May, represents a pivotal moment in Woods’ career. “Life changes and this is an important transition. I wanted to have a brand that I was proud of going forward,” Tiger expressed about his venture.

👕 A Tribute to Tradition: Sun Day Red is a nod to Woods’ tradition of wearing red on Sundays, symbolizing his competitive spirit and dedication. The brand’s tiger logo commemorates the 15 major championships adorning Woods’ illustrious career.

📢 Official Announcement: The partnership between Woods and TaylorMade was revealed during a press event in Pacific Palisades, California, on the eve of the PGA Tour’s Genesis Invitational, hosted by Woods himself.

As Tiger Woods and TaylorMade join forces to create Sun Day

New Signings 1 mins read

Christian Schwochow Teams Up with CAA for Global Representation

Christian Schwochow, the acclaimed director behind the lens of the sixth and final season of “The Crown,” has made a significant career move by signing with CAA.

👑 A Royal Touch to ‘The Crown’: Schwochow’s expertise shone brightly as he led the direction and executive production of Netflix’s prestigious series “The Crown,” capturing the poignant last months of Princess Diana’s life with sensitivity and depth. His work contributed to Elizabeth Debicki’s Golden Globe win for her portrayal of Diana.

📺 Versatile Directing Portfolio: Beyond “The Crown,” Schwochow’s directorial prowess extends to other notable projects, including “Munich ’38 (The Edge of War)” and the award-winning German series “Bad Banks,” further showcasing his versatile and compelling storytelling skills.

🏆 Recognized Talent: With a career that has garnered critical acclaim and awards, including a best director award at the German Television Awards, Schwochow’s partnership with CAA is set to open new doors and bring his unique vision to a broader audience.

As Christian Schwochow embarks on this new

Music 2 mins read

H.E.R. Lights Up With Lighthouse Management

Just off the heels of a Super Bowl Halftime show performance with Usher, H.E.R., the Grammy-Oscar-Emmy laureate, has inked a deal with Lighthouse Management and Media, signaling a new phase in her illustrious career. Managed by the dynamic trio of Aleen Keshishian, Zack Morgenroth, and Jacob Epstein, H.E.R. is poised to delve into new creative realms and broaden her artistic horizon.

🚀 A New Chapter Begins: This partnership marks a pivotal chapter for H.E.R., known for her profound songwriting and versatile musical talents. Her commitment to evolving creatively and exploring novel avenues is at the forefront of this collaboration.

🏆 A Legacy of Excellence: At a young age, H.E.R. has amassed significant accolades, including five Grammys, an Oscar, and an Emmy, showcasing her exceptional talent and impact on the music and entertainment industry. Her powerful song “I Can’t Breathe,” a response to George Floyd’s tragic death, and “Fight for You” from “Judas and the Black Messiah,” which clinched an Oscar, highlight her ability to blend artistry with activism.

📽️

New Signings 2 mins read

Kylie Minogue Teams Up with UTA

Australian pop icon Kylie Minogue, known for her dazzling stage presence and a string of hit songs, has taken a significant step in expanding her international presence. Minogue has signed with UTA (United Talent Agency) for her live representation and acting endeavors in North America, a move that promises to bring her unique brand of entertainment to an even wider audience.

🏆 Grammy Triumph: Kylie Minogue’s recent accolade – winning the best pop dance recording Grammy for her viral hit “Padam Padam” – underscores her enduring appeal and talent. This recognition, especially for a newly introduced award category, highlights Minogue’s ability to stay ahead of musical trends and resonate with audiences globally.

🌍 Expanding Her Horizons: By partnering with UTA, Minogue is set to amplify her impact in North America, both as a live performer and an actress. UTA’s vast network and expertise in the entertainment industry will play a pivotal role in navigating her career across these dynamic fields.

🎤 A Stellar Live Performer: Kylie Minogue has long been

Campaigns 1 mins read

Beyoncé Tests Verizon’s Limits in Super Bowl Spectacle

Beyoncé, in a dazzling Verizon Super Bowl commercial, attempted to do the impossible: break the network. This high-energy ad showcased Beyoncé in various scenarios, from running her own lemonade stand to a space performance, each more elaborate than the last, underscoring the reliability and strength of Verizon’s network.

🍋 A Nod to ‘Lemonade’: The commercial cleverly referenced Beyoncé’s iconic 2016 album “Lemonade,” with Tony Hale engaging in a bit of lemon squeezing, adding a layer of wit and nostalgia for fans.

🎵 Beyoncé Everywhere: The ad ambitiously placed Beyoncé in a multitude of scenarios, including a fictional saxophone album and even a presidential run, highlighting the versatile and omnipresent nature of both the artist and Verizon’s network.

📱 Verizon and Beyoncé: A History: The collaboration between Beyoncé and Verizon isn’t new. Their partnership dates back to 2004, showcasing a longstanding relationship that spans tours, album releases, and now,

Campaigns 1 mins read

Quinta Brunson Sparkles in TurboTax’s Super Bowl Blitz

Quinta Brunson, the brilliant mind behind “Abbott Elementary,” shines in TurboTax‘s latest Super Bowl commercial, directed by the acclaimed Taika Waititi. This year’s ad not only entertains but also educates viewers on making smart tax-saving moves, with Brunson engaging in a witty exchange with Connie, a TurboTax tax expert.

🌟 A Million-Dollar Question: The commercial takes a humorous turn as Brunson inquires if it’s possible to deduct “like a million nachos,” blending practical tax questions with a dose of her signature humor. This playful interaction highlights the complexities of tax deductions and the value of expert advice in navigating them.

💵 Scan to Win Big: Adding to the Super Bowl excitement, the commercial introduces a unique twist with a QR coat, inviting viewers to enter a “Super Bowl File” for a chance to win a staggering $1 million in a sweepstakes. This innovative approach not only captivates audiences but also offers them a potentially life-changing opportunity.

Quinta

Campaigns 2 mins read

Usher’s Roller Skate Revelation at Super Bowl LVIII

Usher took the Super Bowl LVIII halftime stage by storm, not just with his electrifying performance but also by debuting his latest venture into the world of roller skates. The R&B sensation introduced the Flipper’s Quadz by Usher, a collaborative effort with Liberty Ross of Flipper’s Roller Boogie Palace, capturing the audience’s attention both on and off the field.

👟 A Unique Collaboration: This roller skate collaboration marries Usher’s passion for music and movement with Ross’s vision for Flipper’s Roller Boogie Palace, a renowned name in the roller skating community. The partnership reflects their mutual commitment to fostering a sense of community and joy through skating.

🇺🇸 Craftsmanship and Design: The Flipper’s Quadz by Usher are the result of meticulous craftsmanship, brought to life by the skilled hands at Riedell Skates in the USA. The design process, spanning several months, culminated in a product that is as much about performance as it is about style.

🛼 Showcase on the Grand Stage:

Campaigns 2 mins read

Kaia Gerber: The New Face of DKNY Spring 2024

DKNY introduces a breath of fresh air with Kaia Gerber leading its Spring 2024 Campaign. This season marks the advent of a transformative era for the brand, characterized by a fresh perspective on American style infused with a distinctive New York flair.

👗 A Fresh Take on Classics: The campaign, underpinned by a renewed emphasis on DKNY’s core fashion elements, showcases a lineup that reinterprets timeless designs for today’s audience. With denim, blazers, trenches, and leather jackets receiving a contemporary makeover, DKNY reconnects with its roots while appealing to the Gen Z demographic.

🔍 Reimagined Logo and Identity: Alongside the collection, DKNY introduces a revamped logo, symbolizing the brand’s resurgence and commitment to redefining American street style on a global scale. This new emblem accompanies the reintroduction of the brand’s iconic pieces, now reenvisioned with a modern twist.

📸 Visionary Imagery by Alasdair McLellan: The campaign’s visual narrative is captured through the lens

Campaigns 1 mins read

Steph Claire Smith and Laura Henshaw Elevate STAX Activewear

Fitness influencers Steph Claire Smith and Laura Henshaw are taking activewear to the next level with their latest collaboration with STAX. Known for their fitness expertise and stylish workout looks, this partnership is set to inspire fitness enthusiasts everywhere.

👟 A Fusion of Style and Comfort: The new STAX collection, designed in collaboration with Smith and Henshaw, perfectly blends style with functionality. Whether you’re in the Pilates studio or running errands, this sportswear is designed to keep you comfortable and chic.

💼 What’s in the Collection?: The 15-piece lineup features everything from cute crew sweaters priced at $89.95 to oversized tees at $49.95, and STAX’s renowned best-selling tights also at $89.95. It’s the kind of activewear you’d happily wear both inside and outside the gym.

🎨 Colorful and Versatile: Including crop tops available in three different colorways, the collection promises versatility and a splash of color to your workout wardrobe, ensuring there’s

Campaigns 2 mins read

Kizzy Don Shines in Rum Bar’s 2024 Calendar

TikTok star and emerging music talent Kizzy Don, also known as Danielle Banton, teams up with Rum Bar for their 2024 calendar. This collaboration marks a significant milestone for both the artist and the brand, managed by Worthy Park Estate.

🎤 From TikTok to Trendsetter: With her engaging skits and vibrant personality, Kizzy Don has captivated an audience of over 274k followers on TikTok, boasting an average of 500,000 views per video. Her unique sense of humor and flair have made her a social media sensation.

🎵 Musical Milestones: Following the success of her latest single ‘Designer Body,’ released in December 2023, Kizzy Don’s catchy beats and bold lyrics have caught the public’s eye. Her transition from a TikTok sensation to a music artist is inspiring, showcasing her versatile talent.

🍹 A Perfect Partnership: The collaboration between Kizzy Don and Rum Bar is a testament to her growing influence and appeal. As the face of the 2024 calendar, she brings her unique style and charisma, further solidifying her position in the entertainment industry.

This

Endorsement Deals 2 mins read

Kai Cenat Joins Forces with Nike

Kai Cenat, the renowned content creator, has officially joined the Nike family, marking a significant milestone in his career. Announcing the partnership to his nine million Twitch followers, Cenat shared his excitement, revealing that joining Nike has been a long-anticipated dream come true.

🎮 Expanding Beyond Sports: This collaboration is part of Nike’s strategy to reach wider audiences beyond traditional sports. Cenat, celebrated for winning Streamer of the Year consecutively and hosting streams with stars like Nicki Minaj and Lil Baby, represents a bridge to the Gen Z demographic for Nike.

🌐 A New Era for Content Creators: This partnership signifies Nike’s first venture with a streamer, highlighting the brand’s innovative approach to capturing the attention of younger audiences. Cenat’s involvement suggests a fresh, dynamic direction for Nike’s promotional activities.

🏀 Upcoming Collaborations: Cenat hinted at a “big” project with Nike, including a special in-real-life stream

Campaigns 1 mins read

Meghan Trainor and Judge Judy Shine in e.l.f Cosmetics Super Bowl Spotlight

e.l.f Cosmetics is bringing a dose of beauty and humor to the 2024 Super Bowl with their latest ad, starring pop sensation Meghan Trainor and television’s courtroom titan, Judge Judy, as “Judge Beauty.” The commercial, already making waves on YouTube, showcases a unique court case with a beauty twist.

👩‍⚖️ Courtroom Glamour: In this playful scenario, “Suits” actors Rick Hoffman and Gina Torres find themselves in front of Judge Beauty, with Torres’ character on trial for splurging on non-cruelty-free makeup. Meghan Trainor, serving as a juror, highlights the importance of ethical beauty choices, leading to a sentence that promotes e.l.f’s halo glow liquid filter for the defendant.

💄 Beauty Meets Justice: e.l.f Cosmetics’ chief marketing officer, Kory Marchisotto, emphasizes the brand’s commitment to culture, community, and inclusivity in the beauty industry. This Super Bowl ad campaign aims to place beauty at the heart of popular culture, reinforcing the brand’s mission to be at the forefront

New Signings 2 mins read

Malte Gardinger Joins United Agents Amid ‘Young Royals’ Success

As Netflix’s hit series “Young Royals” gears up for its final season premiere next month, star Malte Gardinger has secured representation with United Agents in the UK. Gardinger, known for his role as Årnäs in the popular Swedish drama, made the move quietly last year following two impactful seasons.

👑 Royal Portrayal: In “Young Royals,” Gardinger plays a pivotal role as a member of the noble family and school prefect, closely related to the show’s central character, Prince Wilhelm. His performance has contributed significantly to the series’ acclaim, portraying complex dynamics within a royal setting.

📺 Anticipated Final Season: With its third season set to debut globally on March 11, “Young Royals” continues to capture audiences worldwide. The series, produced by Nexiko for Netflix Sweden, offers a compelling narrative centered around Crown Prince Wilhelm and his romance with Simon Eriksson.

🏆 Critical Acclaim and Awards: “Young Royals” has not only become Netflix Sweden’s most-watched original series but has also received international recognition, breaking into top

New Signings 2 mins read

Countess Luann de Lesseps Signs With IAG

Countess Luann de Lesseps, famed for her charismatic presence on Bravo’s The Real Housewives of New York City, has now joined forces with Independent Artist Group (IAG). As one of the original cast members and a standout personality in the franchise, De Lesseps has been a defining figure in reality television.

📺 A Reality TV Icon: De Lesseps has not only made her mark on The Real Housewives of New York City but also shined in The Real Housewives Ultimate Girls Trip. Her adventurous spirit continued to capture audiences in her latest series, Luann and Sonja: Welcome To Crappie Lake.

🎭 From Screen to Stage: Beyond her reality TV fame, De Lesseps has leveraged her celebrity into a flourishing cabaret career. Since her debut show #CountessAndFriends in 2017, she has sold out venues nationwide, captivating fans with her performances and hit songs like “Money Can’t Buy You Class” and “Chic C’est La Vie.”

🎵 Musical Ventures: Collaborating with industry heavyweights, De Lesseps has ventured into music, teaming up with Desmond Child for “Viva La Diva” and releasing

New Signings 2 mins read

Amihai Grosz Joins IMG Artists’ Roster

Renowned violist Amihai Grosz, celebrated for his founding role in the Jerusalem Quartet and as the First Principal Viola of the Berliner Philharmoniker, has now partnered with IMG Artists for general management. The esteemed Senior Vice President of IMG, Derek Chandruang, will oversee Grosz’s representation, promising an exciting new chapter in his illustrious career.

🎵 A Musical Journey from Jerusalem to Berlin: Born in Jerusalem, Grosz’s musical path was shaped by his studies with notable mentors such as David Chen, Tabea Zimmermann, and Haim Taub, spanning from the Jerusalem Academy of Music to the Hanns Eisler School of Music Berlin. His early engagement with music led him to co-found the Jerusalem Quartet at just sixteen, a pivotal step that marked the beginning of his international acclaim.

🏆 Accolades and Ensemble Success: Grosz’s significant contributions to the Jerusalem Quartet were instrumental in earning the ensemble prestigious awards, including the ECHO Klassik Chamber Music Award for their rendition of Schubert’s String Quartet no. 14 “Death and the Maiden.” His departure in 2010 to join the Berliner Philharmoniker as

Campaigns 2 mins read

Frank’s RedHot & Jason Kelce Spice Up Super Bowl LVIII

For Super Bowl LVIII, Frank’s RedHot is teaming up with NFL’s celebrated center, Jason Kelce, to prove that their iconic sauce truly complements everything. This exciting collaboration will see Kelce experimenting with Frank’s RedHot on a wide array of Super Bowl ad snacks – from cookies to soft drinks, showcasing the sauce’s versatile appeal.

🍪 A Flavorful Challenge: Kelce’s challenge will not only highlight the universal appeal of Frank’s RedHot but also encourage fans to get creative with their Super Bowl snacks. It’s a playful invitation to explore new taste combinations and add a kick of heat to the game day favorites.

📸 Join the Heat Wave: Frank’s RedHot is inviting fans across the country to participate in a fun sweepstakes. By sharing photos on Instagram of their unique Frank’s RedHot food combinations with the tags @FranksRedHot and #FranksSweepstakes, or by submitting their favorite “Frank’s It” recipes on the contest website, fans get a chance to win big.

💰 Win

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