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Brand Ambassador 2 mins read

Jolin Tsai Embarks on a Creative Journey as Maison Valentino’s Latest DI.VA Ambassador

In an exciting new development, Jolin Tsai steps into the role of DI.VA ambassador for Maison Valentino, signaling a partnership that melds innovative artistry with iconic fashion. Tsai, a titan in the Chinese pop music scene, brings her distinctive approach to self-discovery and innovation to the collaboration, echoing Creative Director Pierpaolo Piccioli’s vision of challenging traditions and infusing collections with unique personality and value.

🎶 A Legacy of Musical Prowess and Influence: Known as the “Queen of C-Pop,” Tsai’s illustrious career spans over two and a half decades, during which she has not only dominated charts but also represented and uplifted female artists across Asia. With more than 25 million records sold, her commercial success is a testament to her enduring impact on the music industry.

🎨 A Meeting of Creative Minds: Pierpaolo Piccioli, the creative force behind Maison Valentino, warmly welcomes Tsai to the Valentino Di.Va. project. He praises her musical talent and her innovative, inclusive approach to the performative arts, highlighting the fresh energy and

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Campaigns 2 mins read

Ranveer Singh and Tech Innovator Nothing Gear Up for Phone 2a’s Big Indian Debut

In a groundbreaking move that marries Bollywood charisma with cutting-edge technology, Ranveer Singh has teamed up with the technology upstart Nothing for the grand unveiling of the Phone 2a in India. This collaboration is set to shake up the fiercely competitive smartphone landscape, presenting a product that is both budget-friendly and aspirational, aimed squarely at captivating one of the globe’s most dynamic markets.

🚀 A Collaboration Beyond the Norm: In a market saturated with celebrity endorsements, the alliance between Bollywood’s dynamic Ranveer Singh and Nothing stands out. Known for his vibrant personality and boundless energy, Singh’s partnership as the face of Phone 2a is a calculated move by Nothing to resonate deeply within the Indian market. Announcing a launch date of March 5, this venture is more than just leveraging star appeal; it’s a strategic endeavor to make a meaningful impact in India’s bustling smartphone scene.

💡 Carving a Niche Among Giants: The Indian smartphone market is a challenging

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Campaigns 2 mins read

Sophie Monk Teams Up with Rexona for a Refreshingly Relatable Campaign!

Australian multifaceted talent Sophie Monk is diving into a new venture, collaborating with Rexona on its most recent Clinical campaign. This partnership brings together creative forces including Forward, Generator United, Heckler Australia, and Mindshare to craft a campaign that strikes a chord with everyday experiences.

💼 Capturing Everyday Moments: Unilever, the powerhouse behind Rexona, set out to encapsulate a moment that resonates with everyone: the hustle of running late. Through this campaign, they aim to bring a sense of ease and relatability to such universal experiences.

🎥 Creative Collaboration at Its Finest: The collaboration is a testament to the synergy between Sophie Monk and the creative teams of Forward, Generator United, Heckler Australia, and Mindshare. Together, they have crafted a campaign that aims to resonate on a personal level with audiences by acknowledging the chaotic beauty of daily life.

👏 A Campaign of Relatability and Assurance: By choosing Sophie Monk to front this campaign, Rexona not

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New Signings 2 mins read

Jo Bo Ah: Embarks on a New Journey with XYZ Studio in Exclusive Deal!

Renowned South Korean actress Jo Bo Ah has taken a significant step in her career by signing an exclusive contract with XYZ Studio, as announced by the agency on February 16. Founded by a former management division head from Jo Bo Ah’s previous agency KeyEast, XYZ Studio expressed their excitement for this new partnership.

💼 Mutual Trust and Strong Bond: In their statement, XYZ Studio expressed their delight in recruiting Jo Bo Ah, highlighting her longstanding partnership with the company as a reliable ally. As the agency’s inaugural actor, Jo Bo Ah’s arrival marks a fresh start built upon mutual trust and a strong bond. XYZ Studio pledged to be a supportive companion, dedicated to nurturing and propelling Jo Bo Ah’s acting career to new heights.

🎭 A Broad Acting Spectrum: XYZ Studio vowed unwavering support for Jo Bo Ah, recognizing her penchant for embracing new transformations in every acting endeavor she undertakes. With a commitment to actively assist Jo Bo Ah in showcasing her versatile acting spectrum through a diverse range of projects, XYZ Studio aims to be instrumental in her continued growth and success in the industry.

👏 Enduring

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Brand Ambassador 2 mins read

Pete Edochie: The New Face of Rowe Motor Oil Unveiled in Grand Endorsement!

Renowned Nollywood actor, Pete Edochie, steps into a new role as the brand ambassador for Rowe Motor Oil, a product distributed by the German-based company 9th Integrated Energy Solutions Ltd. The official announcement took place in Enugu, marking the beginning of a multimillion Naira contract lasting two years.

💼 Multifaceted Partnership: Managing Director of 9th Integrated Energy Solutions Ltd, Mr. Okechukwu Benjamin, revealed the significance of the partnership, emphasizing the premium quality of Rowe oil and its seal, ensuring authenticity in the market. The deal spans multiple categories of the oil, aimed at enhancing Nigerian vehicles, optimizing engine efficiency, and fuel savings.

🔐 Seal of Quality: Mr. Okechukwu Benjamin highlighted the seal that makes Rowe oil resistant to adulteration in the market, reinforcing the commitment to providing a genuine and effective product tailored to the needs of Nigerian vehicles.

👍 Actor’s Gratitude: Pete Edochie expressed his gratitude for being chosen as the brand ambassador, attributing such endorsements to his reputation and impeccable character. Affectionately known as “Okonkwo

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Brand Ambassador 2 mins read

Beef Joins American Golf as Brand Ambassador, Tees Up Exciting Ventures!

American Golf proudly welcomes professional golfer and fan favorite Andrew ‘Beef’ Johnston to its roster as the newest brand ambassador, reinforcing its commitment to being the go-to destination for golfers’ equipment needs.

🏌️‍♂️ Exclusive Opportunity: To kick off the collaboration, American Golf offers golf enthusiasts a chance to play a round with Beef by booking a free custom fitting session at their local American Golf store from March to May. This unique opportunity adds a thrilling dimension to the brand’s engagement with its community.

🤝 Collaborative Activities: Throughout 2024, Beef will engage with the American Golf community, sharing valuable tips to enhance their golfing skills. The brand will also sponsor the clothing of the Cobra Puma player, featuring American Golf’s logo during DP World Tour tournaments in 2024.

🎉 Beef Stock Festival: In July, American Golf takes center stage as the headline sponsor for ‘Beef Stock,’ transforming Beef’s

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Campaigns 1 mins read

Jungkook Takes Center Stage in Calvin Klein’s Alluring Spring 2024 Campaign!

BTS sensation Jungkook steps into the spotlight as the face of Calvin Klein Jeans’ spring 2024 campaign, radiating sultriness against the backdrop of New York’s iconic Grand Central Station.

📸 Captivating Imagery: In a series of stunning images shot by Mert Alas and unveiled on Friday, Feb. 16, the 26-year-old Jungkook strikes poses in the nearly empty station, seamlessly merging the worlds of high fashion and the bustling urban setting.

🌆 Grand Central Takeover: Calvin Klein emphasized the campaign’s intent to amplify Jungkook’s global popstar status, portraying him with natural confidence as he dominates the Grand Central Station in the brand’s latest Jeans styles.

👖 Youthful Energy Redefined: Described as an infusion of wardrobe essentials with Calvin Klein’s youthful energy, the latest collection perfectly complements Jungkook’s charismatic persona. The brand praises him for effortlessly embodying this energy throughout the photos, solidifying his place as a style icon.

Calvin

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Brand Ambassador 2 mins read

Olivia Dunne Becomes Nautica’s Newest Brand Ambassador

Nautica, the renowned global lifestyle brand, has made a splash in the world of sports and fashion by announcing All-American gymnast Olivia “Livvy” Dunne as its latest brand ambassador. Dunne, celebrated for her impressive achievements in gymnastics, is set to front Nautica’s spring campaign for women’s sportswear, symbolizing a perfect blend of athleticism and style.

🏆 A Gymnastics Prodigy: Olivia Dunne’s gymnastics career is marked by notable milestones. In 2014, she etched her name in the history books as the youngest athlete in the U.S. to qualify as a Junior International Elite, showcasing her talent and dedication from a young age. Her journey as a gymnast has been characterized by remarkable skill and perseverance.

🎓 Balancing Academics and Athletics: A senior at Louisiana State University, Dunne’s role as a student-athlete adds another layer to her inspiring story. Her ability to balance rigorous academic commitments with her gymnastics career makes her a role model for young athletes and students alike.

🌊

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New Signings 2 mins read

Rupert Friend Joins UTA

Rupert Friend, an actor celebrated for his diverse and compelling performances in both film and television, has taken a significant step in his career by signing with UTA (United Talent Agency). This new partnership aligns him with one of the industry’s leading agencies, positioning him for continued success in his dynamic acting career.

🎥 A Wes Anderson Collaborator: Friend’s association with acclaimed filmmaker Wes Anderson has been a highlight of his career. He has starred in shorts like “The Swan” and “Ratcatcher,” based on Roald Dahl’s short stories and directed by Anderson for Netflix. His roles in Anderson’s recent films, “Asteroid City” and “The French Dispatch,” further cement his status as a favorite of the director, showcasing his versatility and depth as an actor.

🏆 Emmy-Nominated Role in ‘Homeland’: Rupert Friend gained significant acclaim for his portrayal of CIA operative Peter Quinn in Showtime’s hit series “Homeland.” His Emmy-nominated performance in this role demonstrated his ability to convey complex characters, earning him a dedicated fan base and critical

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Campaigns 2 mins read

Coach Unveils “Find Your Courage” Campaign with Imma and Coach Family Stars!

Coach has launched a groundbreaking campaign titled “Find Your Courage,” featuring a star-studded lineup of virtual human and model imma alongside Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign not only introduces the Coach Spring collection but also weaves a narrative about discovering the courage to embrace one’s authentic self.

🚀 “The Courage to Be Real”: Anchored in the theme of “The Courage to Be Real,” Coach’s purpose is to inspire individuals to express the multifaceted aspects of their identity. “Find Your Courage” blurs the boundaries between physical and virtual worlds, reflecting the way today’s younger generations redefine authenticity across various facets of self.

🌐 Navigating Virtual Realms: The campaign unfolds in a virtual universe, following imma on a quest to find her courage. Visiting each ambassador’s unique virtual world, imma discovers their individual “superpowers”—lessons

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Brand Ambassador 1 mins read

Naseem Shah: Bowling Over Tech Enthusiasts as the Face of TECNO SPARK 20 Series!

TECNO, the leading smartphone brand in Pakistan, proudly unveils Pakistani cricketer Naseem Shah as the brand ambassador for the SPARK 20 series. This strategic collaboration aligns seamlessly with TECNO’s mantra, ‘Stop at Nothing,’ underscoring the brand’s dedication to delivering innovative products and excellence in the tech arena.

🤝 Perfect Match: Naseem Shah’s selection as the ambassador for the SPARK 20 series is rooted in his dynamic style, youthful energy, unwavering work ethic, consistent professional progress, resilience in the face of challenges, and a positive outlook on life.

🚀 Redefining the Experience: Naseem Shah, with his charisma and resonance among the masses, is set to play a pivotal role in amplifying TECNO’s presence in the smartphone market. As the face of the SPARK 20 series, his influence will be harnessed to connect with the right audience, making a lasting impact in the ever-evolving world of mobile technology.

In this exciting partnership, TECNO and Naseem Shah unite to not only enhance the SPARK 20 series but also to inspire consumers to push boundaries and embrace innovation with unwavering quality.

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Campaigns 1 mins read

Ashley Graham Radiates in St Tropez’s ‘Golden is Ours’ Campaign

Model and presenter Ashley Graham graces the spotlight, showcasing her radiant golden glow in a captivating ad for the renowned fake tan brand, St Tropez. The campaign, driven by the new brand platform, “Golden is Ours,” embraces the brand’s roots and reaffirms its position as the original and most coveted self-tan brand on the market.

📸 Visionary Creators: Behind the lens, photography and directing duo The Masons, recognized for their work with esteemed brands like Pandora and Stella McCartney, skillfully capture Ashley Graham’s sun-kissed allure. Their adept use of natural light and emphasis on celebrating the inherent textures of the skin infuse the visuals with an ultra-luxurious aesthetic.

🌊 Poolside Radiance: In the ad, Ashley Graham exudes confidence while lounging in a pool, with the camera intimately capturing the warmth of her sun-kissed skin. The visuals not only highlight the effectiveness of St Tropez’s products but also convey a sense of empowerment and self-confidence.

As Ashley Graham becomes the radiant face of St Tropez’s empowering campaign,

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New Signings 1 mins read

The Traitors’ Mastermind: Harry Clark Secures UK Representation with InterTalent

Breaking the mold and leaving an indelible mark on The Traitors UK, Harry Clark, the enigmatic winner and master strategist, has inked a deal with InterTalent, a move that adds another chapter to his rising star status.

🎭 The Unrivaled Game Player: Clark’s victory in the BBC mystery entertainment series is attributed to his “hella elusive” gameplay. From the outset labeled a ‘traitor,’ he outsmarted fellow competitors with a daring and brazen attitude that captivated the nation. Clark’s journey, marked by trickery, misdirection, and charm, culminated in a dramatic face-off with best friend Mollie Pearce in the final episode of the second season.

🚁 From Army Engineer to Reality TV Champion: At 23, Harry Clark, a Helicopter Engineer in the British Army, declared himself the “best Traitor ever” upon clinching the victory. His triumphant moment included plans to treat his family to dinner, symbolizing not just a personal achievement but a triumph that resonated with viewers.

As Harry Clark ventures beyond The Traitors stage, his collaboration with InterTalent sets the stage for a multifaceted career that promises to

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New Signings 1 mins read

UTA Inks Deal with Emerging Talent: Ian Harrison Joins the Roster

United Talent Agency (UTA) proudly announces the global representation of rising country music singer-songwriter Ian Harrison, signaling a significant milestone in his burgeoning career.

🤝 UTA Dream Team: Ian Harrison’s journey under UTA’s wing features a stellar team comprising Lance Roberts, Elisa Vazzana, Matthew Morgan, Nick Barnes, and Brandi Brammer, dedicated to amplifying his presence across all facets of the entertainment realm.

🌟 From The Voice to Success: Initially gaining recognition on NBC’s The Voice, Harrison has since evolved into a formidable force in the music industry. His back-to-back successful singles, “Keep You With Me” and “Wish I Had,” serve as testament to his artistic prowess and growing influence.

🎸 Ohio Roots, Nashville Soul: Hailing from Columbus, Ohio, Ian Harrison has found his artistic home in Nashville, where he currently resides, immersed in the creative process of writing and recording new music that promises to captivate audiences worldwide.

UTA’s strategic alliance with Ian Harrison is a testament to the agency’s commitment to nurturing and showcasing exceptional

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New Signings 1 mins read

Jon Pardi Signs Global Deal with WME: A Milestone in Country Music

Country sensation Jon Pardi has sealed a global representation deal with WME, marking a pivotal moment in his illustrious career. The agency will represent him across touring, brand partnerships, TV, film, and digital platforms.

🎶 Impressive Track Record: Pardi’s journey in country music is adorned with accomplishments, boasting six No. 1 singles, including chart-toppers like “Head Over Boots,” “Dirt On My Boots,” and “Heartache Medication.” Recognized for his multifaceted talents in writing, producing, and singing, Pardi has earned accolades from ACM and CMA.

🤠 Grand Ole Opry Induction: The pinnacle of Pardi’s career came at Stagecoach 2023 when Alan Jackson extended an invitation to join the Grand Ole Opry. Later, Garth Brooks bestowed the honor of induction, making Pardi the first artist from California to attain this prestigious membership.

In the vibrant tapestry of country music, Jon Pardi’s alliance with WME marks not just a deal but a significant chapter in his journey towards greater heights. 🚀

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Brand Ambassador 2 mins read

Kyle Larson Revs Up with Logan Paul’s Prime Drink Brand

Kyle Larson, the high-profile NASCAR driver, kicks off the racing season with a significant boost, having inked an endorsement deal with Prime Hydration, the beverage brand co-founded by internet personalities Logan Paul and KSI. This partnership marks a major milestone in Larson’s career, aligning him with a rapidly growing brand in the sports hydration space.

🚗 Adding Fuel to the Sponsorship Tank: Larson, known for his skill on the racetrack, has been steadily enhancing his portfolio with new sponsors, complementing his existing HendrickCar.com deal. The collaboration with Prime Hydration is a testament to his rising status in the world of motorsports and his appeal to a broader audience.

🥤 Prime Hydration: A Refreshing Partnership: Prime Hydration, established by Logan Paul and KSI, has made waves in the competitive sports drink market. The brand is renowned for its focus on hydration and energy, making it a fitting choice for an elite athlete like Larson. The endorsement deal aligns Larson with a brand that resonates with sports

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Brand Ambassador 2 mins read

Giannis Antetokounmpo Joins STARRY®’s Star-Studded Lineup

STARRY, the official soft drink of the NBA, WNBA, and NBA G League in North America, has made an exhilarating addition to its roster by signing Giannis Antetokounmpo, the Milwaukee Bucks’ superstar and two-time NBA MVP. This collaboration brings together one of basketball’s most dynamic athletes with a brand known for its vibrant and energetic marketing campaigns.

🏆 A Champion’s Endorsement: Giannis Antetokounmpo, renowned for his athletic prowess and charismatic personality, joins STARRY alongside other prominent names in basketball. His impressive accolades, including being an 8-time NBA All-Star and NBA Finals MVP, add considerable star power to the STARRY lineup, which already boasts talents like A’ja Wilson, Jamal Murray, Zion Williamson, Jaren Jackson Jr., and Myles Turner.

🌟 “It’s Time To See Other Sodas” Campaign: Antetokounmpo is set to be a key player in STARRY’s latest campaign, “It’s Time To See Other Sodas.” This innovative campaign, which began with a bang at

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Campaigns 2 mins read

Barry Keoghan’s Romantic Collaboration with Bumble for Valentine’s Day

Dublin actor Barry Keoghan, known for his compelling performances, has embarked on a unique partnership this Valentine’s Day, capturing the hearts of fans. While rumors circulate about his relationship with American singer Sabrina Carpenter, Keoghan chose to celebrate the day of love through a collaboration with the dating app Bumble.

📸 Sultry Snaps by Venetia Scott: Barry Keoghan graced the lens of renowned British fashion photographer Venetia Scott, bringing forth a series of sultry and captivating snapshots. The February 14 celebration with Bumble took on a romantic and retro aesthetic, perfectly encapsulated by Scott’s lens.

👔 Styled by Ilaria Urbinati: The actor’s charismatic presence in the photos is complemented by the impeccable styling of Ilaria Urbinati, a renowned fashion stylist known for her work with top-notch Hollywood talents. Keoghan’s outfits exude a blend of romance and nostalgia, adding a touch of allure to the Valentine’s Day celebration.

🌹 Romantic and Retro Locations:

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New Signings 2 mins read

Julien Paschal, “Money Heist: Berlin” Star, Joins Alta Global Media

Julien Paschal, known for his role as Francois Polignac in the prequel series “Money Heist: Berlin,” has inked a deal with Alta Global Media, a prominent international management company. The actor, whose performance in the Netflix series garnered attention, is set to explore new horizons under the guidance of Alta Global Media.

🔥 Role in “Money Heist: Berlin”: Julien Paschal made a notable impact in the “Money Heist” universe with his portrayal of Francois Polignac. His character, intricately woven into the narrative alongside Pedro Alonso and Samantha Siquieros, adds depth to the prequel series centered around the iconic character Berlin.

🎬 Netflix’s “Berlin”: A Prequel Adventure: The prequel, titled “Berlin,” is a captivating addition to the “Money Heist” saga. Created by Álex Pina and Esther Martínez, the series delves into the backstory of Berlin, portrayed by Pedro Alonso. Set in Paris years before the original series, it unfolds a gripping tale of a criminal gang led by Berlin, navigating the complexities of a jewel heist entangled with unexpected emotions.

🌍 Alta

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New Signings 2 mins read

Laz Alonso Joins Independent Artist Group

Actor Laz Alonso, recognized for his captivating performances, has recently signed with Independent Artist Group, a move poised to amplify his multifaceted career. Best known for his standout role as Mother’s Milk in the acclaimed Amazon series “The Boys,” Alonso’s collaboration with the agency is expected to open new avenues in both television and film.

🦸‍♂️ Iconic Role in “The Boys”: Laz Alonso’s portrayal of Mother’s Milk in “The Boys” has garnered widespread acclaim. The Amazon series, known for its unconventional take on superheroes, is set to embark on its fourth season, and Alonso’s presence in the cast has been pivotal to the show’s success. His character, Mother’s Milk, adds depth and charisma to the ensemble, making him a fan favorite.

🎙️ Voice Work in Animation: Beyond live-action roles, Alonso is currently showcasing his versatility in the animated realm. Voicing the title character in Netflix’s “My Dad the Bounty Hunter,” he brings his distinctive talent to the world of animation. This underscores his ability

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