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In a move that marries the elegance of French fashion with the charm of cinematic talent, Lacoste has proudly announced Parisian actor Pierre Niney as the latest addition to its distinguished roster of ambassadors. Joining the ranks of sports icons like Novak Djokovic and Venus Williams, Niney’s induction into the Crocodile brand’s family marks a significant moment as Lacoste continues to celebrate its legacy and embrace a future of stylish, cultural prominence.

🌟 A Decade of Distinction: Pierre Niney, renowned for his compelling presence both on stage and screen, steps into this new role a decade after his tenure with the Comédie Française, one of France’s most revered theatrical institutions. His selection as a global ambassador from March 1 underscores Lacoste’s commitment to associating with figures who embody the brand’s core values of elegance, performance, and luxury.

🏆 Celebrated Talent Meets Iconic Fashion: Niney, at 34, has already carved a niche for himself in the world of cinema with acclaimed performances

Dua Lipa, the celebrated 28-year-old pop sensation, has expanded her role within the YSL Beauty family, stepping into the prestigious position of Global Makeup Ambassador. Known for her dynamic presence and unique style, Dua Lipa’s collaboration with YSL Beauty is set to redefine the landscape of beauty expression.

🎤 A Journey of Self-Expression: Since 2019, Dua Lipa has been the face of the Libre franchise, embodying the spirit of YSL Beauty as a Global Brand Ambassador. Her transition into the role of Global Makeup Ambassador is a testament to her influence and commitment to exploring the realms of fragrances and makeup as powerful tools of self-expression. Dua Lipa shares her excitement about this new chapter, emphasizing the importance of makeup and fragrances in expressing individuality, creativity, and playfulness.

💄 Breaking Beauty Boundaries: With Dua Lipa at the helm, YSL Beauty aims to push the boundaries of conventional beauty, encouraging women worldwide to not just wear makeup but to make bold statements about their identities

Helena Rubinstein, the avant-garde beauty brand known for its innovation and pioneering spirit, has announced a landmark collaboration with the illustrious Michelle Yeoh, starting February 26, 2024. This partnership marks a significant moment, uniting the brand’s legacy with Yeoh’s inspirational life story and achievements.

👑 A Symbol of Empowerment and Elegance: Michelle Yeoh, an Oscar-winning actress celebrated for her role as the 2022 Time magazine icon of the year and her commendable work as a UN Goodwill Ambassador and a newly elected member of the 2024 International Olympic Committee, perfectly embodies the values of determination, self-belief, audacity, and resilience that Helena Rubinstein stands for. Her journey mirrors that of Madame Helena Rubinstein, making her an ideal figure to represent the brand.

💪 Inspiring Women Worldwide: Through this partnership, Michelle Yeoh aligns with Helena Rubinstein’s mission to empower women. Her inspiring speeches and commendable achievements serve as a beacon of hope and

Stephanie Siriwardhana, celebrated for her grace and multifaceted talent, has joined forces with the esteemed jewellery brand, Pure Gold by Tiesh, as its newest brand ambassador. This collaboration heralds a new era for the luxury jewellery market, merging Siriwardhana’s international charm with Tiesh’s unparalleled craftsmanship in 18-karat and 22-karat gold jewellery.

🤝 A Harmonious Union of Elegance and Craftsmanship: At the core of this partnership is a mutual commitment to beauty, innovation, and superior quality. Pure Gold by Tiesh stands as a testament to the artistry of jewellery making, offering a collection that ranges from delicate earrings to bold statement necklaces, all designed with an eye for detail and a nod to modern aesthetics. Stephanie Siriwardhana’s addition as the face of the brand enhances its appeal, promising to connect with audiences across cultures and age groups.

🌐 Leveraging Celebrity Power for Brand Magnificence: The alliance between Siriwardhana and Tiesh exemplifies the impactful role of celebrities in shaping brand narratives and expanding market reach. Siriwardhana’s dynamic presence in the worlds of fashion, cinema,

Brooks Brothers, the esteemed clothing retailer, has proudly announced New York Knicks point guard Jalen Brunson as its latest brand ambassador. This partnership brings together the world of fashion and basketball, showcasing Brooks Brothers’ timeless style through Brunson’s appearances at select games and events. Notably, Brunson donned a Brooks Brothers 1818 suit at the NBA All-Star Game on February 19, epitomizing the elegant and refined style the brand is celebrated for.

👕 A Legacy of Dressing Legends: Brunson’s alignment with the brand highlights his embodiment of sportsmanship, dedication, and an optimistic spirit that resonates with the Brooks Brothers ethos.

🏆 More Than an Athlete: Beyond his impressive basketball career, including being the first NBA player to achieve a staggering 50 points, five rebounds, five assists, five steals, and five three-pointers in a single game, Brunson is also celebrated for his philanthropic efforts. In 2022, he founded the Second Round Foundation, dedicated to fostering equity for

TravisMathew, the Huntington Beach-based golf apparel retailer, is excited to announce Los Angeles Lakers shooting guard Austin Reaves as its latest brand ambassador. Joining the ranks of elite athletes like Reggie Bush and Jon Rahm, Reaves brings his unique blend of sportsmanship and style to the TravisMathew family.

🏌️‍♂️ A Perfect Match: Known for his impressive trick shots on the golf course, which he frequently shares with his nearly 50,000 followers on his @Hillbillybogey social media account, Reaves embodies the fusion of athleticism and casual sophistication that TravisMathew represents. His addition to the team highlights the brand’s commitment to embracing personalities that resonate with both the sport and lifestyle aspects of golf.

📈 Expanding Horizons: With almost 50 retail locations, TravisMathew is not only solidifying its presence in the men’s golf apparel market but also venturing into new territories with its rapidly expanding women’s collections. The brand is currently in discussions with athletic

Rola Rola, a brand celebrated for its “lovely” and “classic” aesthetic, has officially welcomed IVE‘s Wonyoung as its latest brand ambassador. Stepping into the role previously held by (G)I-DLE’s Minnie, Wonyoung’s transition into this new responsibility has been marked by a stunning new campaign that perfectly captures her innocent and girly image, aligning seamlessly with the brand’s identity.

📸 A Fresh Face for a Beloved Brand: Wonyoung’s natural charm and elegance are on full display in the campaign photos, where she effortlessly showcases Rola Rola’s signature knitwear and preppy cardigans. Her ability to embody the brand’s qualities has not gone unnoticed, with netizens expressing admiration for how well she represents Rola Rola’s themes.

👗 Elevating the Brand to New Heights: With Wonyoung at the forefront, Rola Rola is poised to captivate a wider audience, leveraging her popularity and style to enhance the brand’s appeal. Her versatility in modeling the new spring campaign products—from casual to chic—highlights the brand’s

Hana Financial Group has proudly announced the appointment of beloved trot singer Lim Young-woong as its newest brand ambassador. Known for his heartfelt music that transcends generational and gender boundaries, Lim embodies the spirit of genuine outreach, making him an ideal figure to represent the esteemed financial institution.

🤝 A Perfect Harmony of Values: Lim’s commitment to charitable endeavors and his warm, inclusive initiatives mirror Hana Financial Group’s mission to promote collective growth and spread joy in the financial sector. This alignment of values is anticipated to create a unique synergy, particularly with Hana Bank’s “customer first” philosophy—a principle that Lim also holds dear in his dedication to his fans.

🏦 A Relationship Rooted in Loyalty: It’s noteworthy that Lim Young-woong is not just a symbolic figure for the group but also a long-standing customer of Hana Bank. This personal connection to the brand underscores Hana Financial Group’s thoughtful approach in choosing ambassadors who genuinely believe in and use their services.

🌈 Joining a Prestigious Lineup: Lim Young-woong