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Brand Ambassador 2 mins read

Neeraj Chopra: The New Face of BPCL’s Premium Petrol ‘Speed’

Bharat Petroleum Corporation Limited (BPCL) proudly announces Olympic and World Javelin Champion Neeraj Chopra as the brand ambassador for their high-performance petrol, ‘Speed’. Chopra’s unparalleled achievements and inspirational journey in athletics resonate deeply with the core values of ‘Speed’, symbolizing victory, performance, and excellence.

🔥 A Perfect Synergy: Chopra’s status as a global sports icon and his remarkable feats make him an ideal representation for ‘Speed’. His dedication and success story mirror the brand’s commitment to delivering peak performance and staying ahead in the race, every single time.

🛣️ Elevating Driving Experience: ‘Speed’ is distinguished by its advanced friction modifier technology, designed to ensure smoother drives, superior mileage, and optimal engine performance. BPCL’s Chairman & Managing Director, Krishnakumar, highlighted the alignment of ‘Speed’s attributes with Chopra’s embodiment of performance, efficiency, and consistency, reflecting the ambition and spirit of the

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Brand Ambassador 2 mins read

Esther Yu Shines as Joocyee’s Inaugural Brand Ambassador with Hydra Essence Lipstick Launch

Joy Group proudly announces the dynamic Esther Yu as the first-ever brand ambassador for their Joocyee brand, heralding the launch of the revolutionary “Hydra Essence” matte lipstick series. This collaboration marks the introduction of Joocyee’s first collagen-infused lipstick, setting a new benchmark in the beauty industry.

🔥 A Match of Creativity and Dedication: Esther Yu, celebrated for her vibrant presence and boundless creativity, embodies the values and spirit of Joocyee. The brand lauds Esther’s authentic commitment to her craft and lifestyle, qualities that resonate deeply with Joocyee’s ethos. “Her distinctive charm and perspective will introduce fresh surprises and insights to lovers of fashion and romance,” states Joy Group, expressing confidence in Esther’s ability to captivate and inspire.

🏆 A Leader in Beauty: Shanghai Juyi Cosmetics (Joy Group) stands as a titan in the cosmetics field, operating the successful brands JudyDoll and Joocyee. With Joocyee achieving top honors in the domestic lipstick

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Campaigns 2 mins read

Nu Republic Unveils Vibrant Campaign with Farhan and Shibani Akhtar

Nu Republic, the pioneering Indian lifestyle technology brand known for its disruptive ‘wear-tech’ products, has launched an electrifying new brand campaign today, starring the dynamic duo, Farhan and Shibani Akhtar. This campaign marks a bold step forward in redefining wear-tech not just as gadgets but as essential fashion accessories that speak volumes about personal style and self-expression.

🌈 Breaking the Monochrome Mold: With a vision to shake up the conventional wear-tech market, Nu Republic is set on challenging the mundane and monochromatic, by infusing vibrant colors and bold designs into its products. This initiative is aimed at transforming wear-tech into a statement of fashion and individuality.

💬 A Match in Ethos: Ujjwal Sarin, the visionary founder of Nu Republic, shared his enthusiasm for the collaboration, highlighting that Farhan and Shibani Akhtar perfectly encapsulate the brand’s ethos with their diverse achievements and charismatic presence.

🌟 Dazzling Presence: The Akhtar

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Campaigns 2 mins read

Ricky Gervais Takes on American Ads with Dutch Barn Vodka Commercial

Ricky Gervais has once again showcased his unparalleled wit and comedic genius, this time through a commercial for his co-owned spirit venture, Dutch Barn Vodka. The advertisement, released on Wednesday, brilliantly parodies the quintessential American Big Pharma ad, featuring Gervais alongside a faux doctor against a stark white backdrop.

📺 A Masterful Parody: Channeling the authoritative allure of George Clooney’s character in ‘ER,’ Gervais engages the audience with a direct gaze into the camera, setting the stage for a satirical take on alcohol promotion. With a disarming smile, he cleverly reassures viewers, inviting them into the world of Dutch Barn Vodka under the guise of a medical endorsement.

🚑 A Satirical Spin on Health Warnings: The commercial escalates as Gervais inquires about the potential dangers of alcohol, prompting a comedic exploration that highlights the absurdity often found in pharmaceutical advertising. This inventive approach not only entertains but also critically examines the ways in

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Campaigns 2 mins read

Maandy Partners with Kenyan Spirit Brand for a Celebratory Event

Kenyan music sensation Maandy is set to become the brand partner for the renowned Kenyan spirit, Chrome, in a move that aligns with the brand’s vision of embodying a progressive urban spirit. The official announcement of this dynamic partnership is scheduled to be marked by a grand consumer experience event at Marine Park Resort in Chuka town on March 2nd. Maandy, taking center stage, will perform alongside a lineup of Kenya’s beloved musicians including Bensoul, Ndovu Kuu, Fathermoh, and Breeder LW, complemented by the beats of DJs Kalonje, Tadgue, and Maddz.

🎉 Elevating Urban Culture: Chrome’s collaboration with Maandy underscores the brand’s commitment to fostering Kenya’s vibrant urban culture. By engaging influencers who resonate with the roots and the rhythm of the streets, Chrome aims to unite communities that celebrate the joy of the present and draw strength from their heritage. This partnership is a testament to the brand’s dedication to staying at the cutting edge of Kenya’s ever-evolving urban trends.

💬 Maandy’s Enthusiasm for the New Journey: For Maandy, this partnership represents an exciting new chapter, offering her

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Uncategorized 2 mins read

Sofia Richie Grainge Joins Forces with Skinceuticals as First Global Brand Partner

Skinceuticals, the esteemed dermatologist-led skincare brand, has proudly welcomed internet sensation and style icon, Sofia Richie Grainge, as their inaugural global brand partner. This collaboration marks a significant milestone for the brand, with Richie Grainge set to spearhead the innovative Skin Powered by Aesthetic Doctors campaign.

🌿 A Fusion of Expertise and Style: As the new face of Skinceuticals, Richie Grainge is not only showcasing the brand’s cutting-edge skincare solutions but also playing a pivotal role in educating consumers about the brand’s dual approach to skin health, which harmonizes daily skincare routines with professional in-office treatments. Richie Grainge brings her unique flair to the partnership by introducing “The Sofia,” a bespoke skincare regimen that she personally curated, featuring key products from Skinceuticals. This tailored routine, which includes essentials like the Simply Clean Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore, and the Daily Brightening Sunscreen, will be accessible for purchase on the brand’s

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New Signings 1 mins read

Margaret Zhang Embarks on Creative New Ventures with CAA

Creative Artists Agency (CAA) has proudly announced the signing of Margaret Zhang, a multifaceted talent stepping into the roles of filmmaker, writer, and producer, as she concludes her transformative tenure as Vogue China’s editor-in-chief.

📈 A New Chapter Begins: Zhang’s departure from Vogue China at the end of May paves the way for her to explore and expand her creative horizons with CAA. Under her leadership, Vogue China underwent a significant evolution, transcending its print origins to become a multimedia platform that serves as a cultural conduit between China and the global stage.

🌟 Trailblazing Leadership: Appointed as the youngest editor-in-chief in the storied history of Condé Nast at just 27, Zhang’s tenure at Vogue China since February 2021 has been marked by innovation and an unwavering commitment to showcasing creative culture from a unique perspective.

With CAA’s representation, Margaret Zhang is poised to leverage her expansive vision and deep-rooted passion for storytelling across new mediums. As she transitions from her groundbreaking role in the

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New Signings 2 mins read

Katey Sagal Embarks on a New Chapter with CAA

Katey Sagal, celebrated for her unforgettable roles and compelling presence in “Sons of Anarchy” and “Married … With Children,” has joined forces with Creative Artists Agency (CAA) for representation, marking a significant milestone in her illustrious career.

📺 A Legacy of Iconic Roles: Renowned for her portrayal of the formidable Gemma Teller Morrow and the unforgettable Peg Bundy, Sagal has become a household name, earning critical acclaim and a dedicated fanbase through her nuanced performances. Her role in “Sons of Anarchy” not only garnered her five Golden Globe Award nominations but also led to her first win in 2011, solidifying her status as a television powerhouse. In 2015, her contributions to the industry were recognized with a Favorite TV Icon award at the People’s Choice Awards.

🎥 A Versatile Talent: Beyond her acting prowess, Sagal has ventured into executive production with the ABC drama series “Rebel,” showcasing her versatility and commitment to storytelling. Additionally, her voice acting as Leela in the Emmy Award-winning “Futurama”

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New Signings 2 mins read

Jaime Camil Joins Gersh for Full-Spectrum Representation

Gersh Agency has proudly announced the signing of Jaime Camil, the multifaceted actor and producer renowned for his roles in “Jane the Virgin” and “Lopez Vs. Lopez,” for representation across all areas. Camil’s dynamic career, marked by critically acclaimed performances and diverse projects, positions him as a significant addition to Gersh’s roster.

📽️ A Storied Career: Best known for his beloved role in “Jane the Virgin,” Camil has also captivated audiences in Apple TV+’s musical comedy “Schmigadoon!” over two seasons. Looking ahead, Camil is set to broaden his television presence with a recurring role in the second season of NBC’s “Lopez vs. Lopez” and a guest arc in the upcoming season of “Acapulco” on Apple TV+.

🎤 Behind the Scenes: Beyond acting, Camil has delved into production and narration, executive producing and lending his voice to “Desde La Raíz,” an upcoming Roku series that delves into the rich history of Mexican products. His previous executive roles include work on the CBS comedy “Broke,”

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New Signings 2 mins read

Brynn Whitfield of ‘The Real Housewives of New York City’ Joins CAA

Brynn Whitfield, the dynamic personality who rose to fame in season 14 of “The Real Housewives of New York City,” has taken a significant step in her burgeoning career by signing with Creative Artists Agency (CAA) for representation.

🌟 A Star Collaboration: Whitfield’s journey has been marked by partnerships with high-profile brands like CB2, DoorDash, La Marca, Fenty, and her role as the host for Glamour’s 2023 Women of the Year Awards. Her involvement extends beyond the screen, as she actively supports the arts and education as a young patron of the New York Metropolitan Opera and a member of the Marshall Chess Club.

👠 A Memorable Moment: At BravoCon in November, Whitfield made headlines in an unexpected fashion mishap when her Louboutins became entangled in an escalator. This incident, however, only added to her growing popularity and public interest.

🎗️ Commitment to Community: Beyond her television and brand affiliations, Whitfield is deeply committed to philanthropy, volunteering her time and resources to non-profit organizations like The Bowery

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New Signings 2 mins read

Legendary Punk Band Gogol Bordello Joins Knitting Factory Management

Knitting Factory Management (KFM), a key player in the entertainment sphere, is thrilled to announce the iconic punk ensemble Gogol Bordello as the latest addition to their roster. Known for their electrifying performances and unique blend of punk rock with Romany and Ukrainian folk music, Gogol Bordello has left an indelible mark on the global music scene since their inception in the 1990s.

🎶 A Unique and Exciting Live Act: Brian Long, KFM manager, shared his enthusiasm about working with what he described as “one of the most unique and exciting live bands in the universe.” A long-time admirer of Gogol Bordello, Long is eager to assist the band in reaching new heights, celebrating their addition to the KFM family as a pivotal moment.

🌟 Continued Musical Journey: Fronted by the charismatic Eugene Hütz, Gogol Bordello has released nine studio albums, with their latest, “Solidaritine,” unveiled in 2022. The band continues to captivate audiences worldwide, recently concluding a New Year’s residency at Brooklyn Bowl locations in Philadelphia and New York, showcasing their enduring

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Campaigns 1 mins read

Sam Chapman and Beauty Pie Unveil Exclusive Makeup Collaboration

Beauty Pie, the innovative beauty subscription service, has proudly announced a collaboration with esteemed makeup artist Sam Chapman, introducing a meticulously curated nine-piece makeup collection. This partnership marries Chapman’s extensive expertise with Beauty Pie’s commitment to quality and accessibility.

🌟 A Dream Partnership: Chapman, a long-time admirer and member of Beauty Pie, described the collaboration as both a dream realized and a seamless process. Chapman’s vision for the collection emphasizes versatility and inclusivity, with each piece designed to complement one another through modern textures and beloved shades.

🖌️ An Artist’s Touch: With a staggering 1.2 million followers on Instagram and over two million subscribers on YouTube, Sam Chapman’s influence within the beauty community is undeniable. Her journey from pioneering beauty YouTuber under the channel name Pixiwoo to co-founding the renowned makeup brush line Real Techniques showcases her dedication to innovation and education in makeup

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Campaigns 2 mins read

Twice’s Jihyo Dazzles in Milk Touch’s Fairy Jewel Eye Glitter Campaign

Milk Touch, the esteemed Korean makeup brand, has once again captivated fans by featuring Twice’s Jihyo in their latest campaign for the enchanting Fairy Jewel Eye Glitter. Early February 2024 saw the brand teasing an Instagram post with Jihyo, building anticipation for the new product. The official announcement came on February 15, 2024, alongside stunning pictorials of the K-pop icon.

📸 A Vision of Elegance: Subsequent to the launch, Milk Touch flooded their official Instagram with breathtaking photos of Jihyo adorned in their latest makeup innovation. On February 27, 2024, the beloved Twice member also took to her Instagram to share glimpses of the campaign, leaving fans in awe of her majestic appearance.

👑 “God Jihyo” Reigns Supreme: Known for her powerful vocals and striking visuals, Jihyo, the leader of the globally acclaimed girl group Twice, has long been revered by fans as “God Jihyo” – a testament to her charismatic stage presence and innate talent. Her collaboration with Milk Touch as a brand ambassador

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Brand Ambassador 2 mins read

Kai Sotto Joins Forces with 1xBet as Brand Ambassador Across Asia

1xBet, a leading name in the global betting sphere, is excited to welcome basketball prodigy Kai Sotto as its brand ambassador in Asia. This collaboration marks a significant milestone, with the Filipino sensation set to elevate the 1xBet brand in his homeland, alongside other key Asian markets such as Japan, China, Indonesia, and Thailand. This partnership aims to boost 1xBet’s visibility in the region while empowering Kai Sotto to foster basketball’s growth in Asia and inspire countless youths to pursue their sporting ambitions.

🌟 Rising Star with a Legacy: Born in Las Pinas, Philippines, to Ervin Sotto, a professional basketball player, Kai Zaccari Perlado Sotto was destined for greatness on the court. Starting basketball at the tender age of 4, Sotto quickly surpassed the 2-meter mark by age 14, growing into one of the world’s tallest professional basketball players at 2 meters and 21 cm. With a playing style reminiscent of his idols – Tim Duncan, June Mar Fajardo, and Kristaps Porzingis – Kai has become a dominant force as a center.

🏆 A Stellar Journey: Sotto’s basketball

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Campaigns 2 mins read

Oscar Isaac Stars in Fear of God’s Striking Collection 8 Campaign

Oscar Isaac, celebrated for his dynamic roles across major film franchises and critically acclaimed movies, now lends his iconic presence to Jerry Lorenzo’s Fear of God, becoming the distinguished face of the brand’s Collection 8 campaign. Captured in evocative black-and-white imagery by photographer Luis Alberto Rodriguez, Isaac embodies the essence of the collection with a series of compelling visuals.

📸 A Collaboration Rooted in Style: Isaac’s connection to Lorenzo’s visionary label isn’t new; his portrayal of Jonathan Levy in HBO’s “Scenes From a Marriage” showcased a wardrobe that included pieces from Fear of God, notably a batwing pullover from the brand’s collaboration with Zegna. This choice of attire highlighted costume designer Miyako Bellizzi’s skillful selection and brought Fear of God’s unique aesthetic to a wider audience.

🌟 Elegance on Display: Collection 8, which debuted at Fear of God’s inaugural runway show at Los Angeles’ Hollywood Bowl, represents a shift towards

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Campaigns 2 mins read

Gap’s Spring 2024 Campaign Celebrates Authenticity with Tyla

Gap, the revered American fashion house, is thrilled to unveil its Spring 2024 campaign, which shines a spotlight on linen as the quintessential canvas for genuine style. This campaign heralds a tribute to the art of self-expression and uniqueness, intertwining elements of fashion, music, and dance.

🏆 Featuring Tyla, a GRAMMY® Award-winning Phenomenon: Central to the campaign is the incredibly talented Tyla, whose achievements include a GRAMMY® Award win. Gap has long been synonymous with pop culture, and by partnering with Tyla, the brand reinforces its commitment to collaborating with pioneers in fashion and music. The campaign’s visuals, characterized by fluid motion and the effortless grace of Gap’s latest Linen Collection, invite individuals to infuse these pieces with their personal flair.

🎵 A Sonic and Choreographic Fusion: Accompanied by the global hit “Back On 74” by Jungle, a group that has received a BRIT Award nomination, the campaign incorporates original choreography by Shay Latukolan. Directed by Jungle’s own J

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Brand Ambassador 1 mins read

Toni Sia: barenbliss’s Latest Muse

Toni Sia, with her effervescent charm and a persona that radiates joyous beauty, has seamlessly aligned with barenbliss‘s ethos, particularly resonating with the brand’s Valentine’s campaign. Her natural elegance and poise are evident in the campaign imagery, where she effortlessly syncs with barenbliss’s aesthetic vision.

🌸 Embarking on a New Journey: Toni’s role as the newest brand ambassador is a testament to her authentic affection and admiration for barenbliss, a connection that has flourished since the brand made its debut in the Philippines. Her partnership underscores a shared commitment to making a meaningful impact in the beauty industry.

📲 A Digital Sensation: Toni Sia’s influential online presence has a Midas touch effect, notably boosting sales with her endorsement. The collaboration between Toni and barenbliss this season of love has captivated the online community, sparking conversations and admiration across digital platforms.

This synergy between Toni Sia and barenbliss not only celebrates the beauty of collaboration but also marks a significant chapter

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New Signings 2 mins read

Jaime King Embarks on a New Journey with Paradigm

Jaime King, acclaimed for her dynamic roles across film and television, has charted a new course in her illustrious career by aligning with Paradigm for agency representation. Known for her compelling performance in Netflix’s “Black Summer” and as a beloved series regular on The CW’s “Hart of Dixie,” King’s diverse portfolio showcases her versatility and commitment to her craft.

📺 From Hart of Dixie to Black Summer: King’s journey through the entertainment landscape has seen her transition from the heartwarming “Hart of Dixie” to the intense, survival-driven narrative of “Black Summer.” Her ability to navigate a range of genres underscores her adaptability and depth as an actress.

🎥 A Rich Tapestry of Film Roles: King’s filmography is a testament to her talent, with roles in high-profile projects like “Lights Out,” an action thriller featuring stars such as Frank Grillo and Dermot Mulroney. Since her debut in the Sundance comedy “Happy Campers” in 2001, King has worked alongside industry giants in films like

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New Signings 2 mins read

Sebastian Croft Joins Forces with Anonymous Content for Representation

Sebastian Croft, renowned for his standout role in the Netflix series “Heartstopper,” has embarked on a new chapter in his career by signing with Anonymous Content for representation across all areas. This move signals a significant step for the British actor as he continues to rise in the entertainment industry.

🌟 A Diverse Portfolio: Croft, celebrated for his portrayal of Ben Hope in the critically acclaimed “Heartstopper,” has captured audiences with his complex character dynamics and compelling performance. His role in the Alice Oseman adaptation showcases his range, playing a character with a complicated relationship dynamic that evolves throughout the series.

📺 Rising Star: “Heartstopper” has catapulted its young cast, including Croft, Joe Locke, and Kit Connor, to new heights of fame, with each actor securing major agency representation following the show’s success. The series’ heartwarming narrative and representation have earned it a special place in viewers’ hearts, contributing to the cast’s growing prominence.

🎥 Upcoming

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Campaigns 2 mins read

Monica Lewinsky Strikes a Bold Pose in Reformation’s Vote-Inspiring Campaign

Monica Lewinsky is in the spotlight with a powerful new role: leading the charge in a fashion-forward campaign aimed at encouraging voter participation. Partnering with the eco-conscious fashion brand Reformation, Lewinsky is captivating audiences anew, this time by blending style with civic engagement.

🔴 Fashion Meets Political Advocacy: Lewinsky, donning a striking red skirt suit complemented by matching tights and heels, embodies confidence and determination in the campaign’s visuals. The choice of red, a color often associated with power and passion, amplifies the message of empowerment and action. The campaign’s direct and impactful ad copy, “Monica f*cking Lewinsky,” serves not only as a nod to Lewinsky’s resilience but also as a rallying cry for individuals to reclaim their agency in the political process.

📸 A Strategic Collaboration for Change: This campaign marks Reformation’s third venture in partnership with Vote.org, a testament to the brand’s commitment to leveraging its platform for

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