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New Signings 2 mins read

Katy O’Brian Rides the Momentum into Gersh Agency

Katy O’Brian, the rising star of ‘Love Lies Bleeding’, has strategically chosen Gersh as her new representation, following a whirlwind of industry buzz and critical acclaim. Her standout performance in the A24 romantic thriller, ‘Love Lies Bleeding’, alongside Kristen Stewart, has catapulted her into the limelight, making her the talk of the town post-Sundance Film Festival.

🏋️‍♀️ A New Force in Hollywood: O’Brian’s portrayal of Jackie, an aspiring bodybuilder caught in a tumultuous romance, showcases her versatility and depth as an actress. The wide theatrical release of ‘Love Lies Bleeding’ on March 15 is eagerly anticipated by audiences and critics alike.

🌬️ Expanding Horizons with ‘Twisters’: O’Brian is set to make waves in Universal’s ‘Twisters’, the sequel to the 1996 blockbuster ‘Twister’. Sharing the screen with Daisy Edgar Jones and Glen Powell, her role promises to add a thrilling dimension to her expanding filmography, with a theatrical release slated for July 19.

🚀 Marvel and

New Signings 2 mins read

Jessica Marie Garcia Teams Up with CAA: A New Chapter Unfolds

Jessica Marie Garcia, renowned for her dynamic roles in ‘On My Block’ and ‘Lopez Vs. Lopez’, has taken a significant step in her career by signing with CAA for representation. Known for her versatility and captivating performances, Garcia has become a familiar face across a variety of platforms, enchanting audiences with her authenticity and charisma.

🌆 Diverse Roles and Critical Acclaim: Garcia’s portrayal of ‘Jasmine Flores’ in Netflix’s binge-worthy series ‘On My Block’ catapulted her into the spotlight, garnering nominations from the Teen Choice Awards and MTV Movie & TV Awards. Her recurring role in NBC’s ‘Lopez Vs. Lopez’ as cousin ‘Yesika’ alongside George and Mayan Lopez showcases her comedic talent, further solidifying her place in the entertainment industry.

📚 A Rising Star in Television and Film: Beyond her television success, Garcia has made significant strides in film with her performance in ‘Avenge the Crows’, sharing the screen with legends Danny Trejo and Lou Diamond Phillips.

New Signings 2 mins read

Brian K. Vaughan Elevates the Comic Book Realm: Joins Forces with UTA

In a significant career leap, Brian K. Vaughan, the mastermind behind some of the most revered titles in comic book history, has aligned with UTA for representation. Vaughan, whose pen has brought to life the worlds of ‘Runaways’, ‘Y: The Last Man’, and the enthralling ‘Saga’, stands as a beacon of creativity and innovation in the comic book industry. His accolades include an impressive collection of 14 Eisner Awards and the prestigious Hugo Award for Best Graphic Story, underscoring his exceptional storytelling prowess.

🌆 From Page to Screen: Vaughan’s journey from the comic book pages to screen adaptations highlights his versatility and the universal appeal of his narratives. ‘Paper Girls’, a sci-fi mystery developed alongside Cliff Chiang, found its way to Prime Video, captivating audiences with its intricate plot and depth. ‘Y: The Last Man’, a post-apocalyptic saga co-created with Pia Guerra, and ‘Runaways’, a Marvel comic series developed with Adrian Alphona, have both transitioned to the screen, showcasing Vaughan’s ability to engage across mediums.

🌟 A Saga Continues: Amidst his

New Signings 2 mins read

Tiago Roberts Teams Up with GM Management for Stellar Representation

In a strategic move to elevate his already burgeoning career, Tiago Roberts, a dynamic force on the acting scene, has inked a deal with GM Management for representation. Roberts, known for his compelling portrayal of Gabriel Ibarra in the riveting Paramount+ series Fatal Attraction alongside Joshua Jackson and Lizzy Caplan, continues to capture the audience’s imagination with his versatility and depth.

🎥 From Thrillers to Holiday Cheer: Beyond the intense drama of Fatal Attraction, Roberts has showcased his range by starring opposite comedy legend Eddie Murphy in the festive Prime Video hit Candy Cane Lane and holding his own in the action-packed Lionsgate heist movie Righteous Thieves with Cam Giganet. His capacity to seamlessly transition between genres underscores his exceptional talent and adaptability.

👮‍♂️🚔 Guest Star Galore: Roberts isn’t new to captivating guest roles, having brought memorable characters to life on popular series like ABC’s The Rookie and CBS’s S.W.A.T., proving his mettle against seasoned actors such as Nathan Fillion and Shemar Moore. Additionally,

Brand Ambassador 2 mins read

Taylor Fritz Serves Style as BOSS’s New Global Ambassador

BOSS takes a powerful swing into the sports arena by welcoming American tennis sensation, Taylor Fritz, as its new Global Brand Ambassador. This partnership sees Fritz, a figure synonymous with youthful dynamism and exceptional talent on the tennis courts, donning BOSS for an array of occasions. From the intense action of matches to the spotlight of official events and the allure of the red carpet, Fritz is set to embody the BOSS ethos, showcasing the seamless blend of high-performance sportswear and sophisticated style.

👔 Ace of Aesthetics and Performance: As Fritz gears up for the excitement at Indian Wells, his home tournament, he’ll sport the latest from BOSS, merging sleek design with the functionality needed for top-tier athletic performance. His enthusiasm for the collaboration echoes the shared values of excellence and self-determination, underscoring the natural synergy between his approach to tennis and life and the brand’s commitment to empowering individuals to ‘be their own BOSS.’

🇺🇸 Charting New Heights in Tennis and

Brand Ambassador 2 mins read

Wang Yibo Elevates Lacoste as New Global Ambassador

In a strategic move to deepen its connection with the Chinese market, Lacoste has proudly announced the dynamic Chinese actor and former K-pop sensation, Wang Yibo, as its newest global ambassador. With an impressive digital footprint exceeding 40 million followers on Weibo, Wang’s appointment heralds a new era for Lacoste, marrying the brand’s legacy of elegance with the actor’s daring persona and fashion-forward sensibility.

🔥 A Bold Fusion of Talent and Style: Wang Yibo, known for his multifaceted career from music to acting, embodies Lacoste’s spirit of courage and innovation. His fearless approach to exploring new horizons reflects the brand’s commitment to supporting individuals who dare to lead and inspire. Lacoste commends Wang’s boldness and adventurous spirit, qualities that resonate with its own brand ethos.

🌐 A Viral Sensation and Fashion Icon: The announcement of Wang Yibo as Lacoste’s global ambassador has set the digital world ablaze, amassing over 600 million views on Weibo, underscoring the actor’s vast influence and appeal. This partnership is set

Campaigns 2 mins read

Issa Rae Champions Authentic Hair Care with Sienna Naturals’ “Rooted in Real” Campaign

Issa Rae, deeply invested in the narrative of healthy, textured hair care, steps into the limelight with Sienna Naturals‘ latest campaign, “Rooted in Real”. As a co-owner and fervent advocate of the brand, Rae’s journey with Sienna Naturals transcends mere business; it’s a shared mission with her sister-in-law and brand founder, Hannah Diop, to enrich the textured hair community with clean, nourishing products.

🌍 A Commitment to Clean and Intentional Ingredients: With a strong belief in the efficacy and integrity of Sienna Naturals, Rae’s involvement goes beyond endorsements. The “Rooted in Real” campaign mirrors this ethos, emphasizing the brand’s dedication to formulating products that are as honest and authentic as the soil they come from. Each ingredient is meticulously chosen for its benefits, ensuring that users embark on a hair care journey that is both effective and grounded in nature.

💧 Navigating the Challenges of Hair Care: Understanding the complexities of managing textured hair,

Brand Ambassador 1 mins read

Alessandra Ambrosio Glows as ISDIN’s Newest Global Ambassador

ISDIN, at the forefront of international skincare innovation, excitedly welcomes the illustrious Alessandra Ambrosio into its family as the brand’s global ambassador. Renowned for her mesmerizing presence on runways, silver screens, and humanitarian endeavors, Ambrosio brings her personal journey of skincare enlightenment to ISDIN, sharing her success in combating melasma while emphasizing the importance of daily skin nourishment and protection.

🏆 A Night to Remember: Marking this significant collaboration, Ambrosio will grace the 2024 Vanity Fair Oscar Party on March 10th, where ISDIN shines as the event’s official skincare sponsor. This prestigious appearance not only underscores the partnership but also aligns with ISDIN’s commitment to supporting individuals in achieving their best skin, day in and day out.

💖 Embracing Skin Love: Enrique Alonso, ISDIN USA Country Manager, praises Ambrosio’s alignment with the brand’s ethos of “skin love” – a philosophy that transcends occasional beauty rituals,

Campaigns 2 mins read

Demi Lovato and Merz Aesthetics Embark on a ‘Beauty on Your Terms’ Journey with XEOMIN

Merz Aesthetics®, a titan in the medical aesthetics arena, is thrilled to amplify their groundbreaking ‘Beauty on Your Terms’ campaign by welcoming the multifaceted talent Demi Lovato as the latest brand partner for XEOMIN®. This collaboration extends the campaign’s reach, initially launched in August 2022, aiming to introduce XEOMIN®—an FDA-approved, double-filtered anti-wrinkle injection—to a younger demographic exploring injectables for the first time.

👩‍🎤 Empowerment Through Authenticity: Lovato, celebrated for her vocal advocacy on self-expression and wellness, mirrors the campaign’s ethos of authentic beauty and informed choice. Her engagement across digital platforms and pivotal cultural events underscores a commitment to beauty autonomy, blending the spheres of music, fashion, and aesthetics. Lovato’s personal endorsement of XEOMIN®, a testament to her beauty regimen, encourages openness and informed skincare decisions.

🌈 A Celebration

Campaigns 2 mins read

Ballantine’s and Wu-Tang Clan’s RZA Unite for Exclusive Whisky Edition

In an iconic collaboration that bridges the realms of music and malt, Ballantine’s Scotch whisky has joined forces with RZA, the mastermind behind the legendary hip-hop collective Wu-Tang Clan. The partnership has birthed the Ballantine’s 7 American Barrel x RZA Limited Edition, a unique Scotch whisky encapsulating the fusion of Scottish heritage and American vibrancy.

📖 Inspired by Poetry: The exclusive bottle design draws inspiration from a poem penned by RZA during his visit to the heartland of Ballantine’s in Scotland. Leaving his literary mark in the library of George Ballantine, the brand’s founder, RZA’s words now gracefully adorn the bottle, symbolizing a harmonious blend of cultures. The label showcases a pattern derived from RZA’s handwritten poetry, crowned with the emblematic Wu-Tang Clan symbol, marrying the essence of hip-hop with the spirit of Scotch whisky.

🎵 A Blend of Cultures: This limited edition offering epitomizes the encounter of Scotch tradition with American attitude. Ballantine’s 7 American Barrel celebrates

Campaigns 2 mins read

Alia Bhatt Dazzles in Mumbai as Gucci’s Global Ambassador

In a showcase of style and sophistication at a recent Gucci event in Mumbai, Bollywood sensation Alia Bhatt captivated all as the brand’s esteemed Global Brand Ambassador. Adorned in a chic all-black pantsuit, Bhatt exuded elegance, merging fashion-forward sensibilities with the iconic allure of power dressing. Her selection for the event not only spotlighted her impeccable taste but also underscored her pivotal role in bridging Indian talent with the global fashion scene.

🎉 A Style Symphony in Black: Alia’s ensemble for the evening—a striking all-black suit with a daring v neckline—spoke volumes of her fearless approach to style. Complemented by her signature smokey eyes, a subtle lip shade, and her effortlessly styled bob, Bhatt presented a picture of modern elegance. The occasion celebrated Gucci’s Spring/Summer 2024 collection, with Alia at the forefront, reflecting her substantial influence and the spotlight on India in the international fashion domain.

🌍 An Icon on the Global Stage: Marking her journey as Gucci’s first

Brand Ambassador 1 mins read

Cee-C Scales New Heights as Titus Sardine’s Brand Ambassador

In a sparkling celebration of influence and taste, Titus Sardine proudly announces the dynamic Nigerian reality TV star, Cynthia Nwadiora, popularly known as Cee-C, as its latest brand ambassador. This collaboration marks a strategic alliance, intertwining Cee-C’s magnetic appeal and Titus Sardine’s esteemed legacy in the Nigerian culinary landscape.

🚀 A Perfect Pairing of Flavor and Fame: The partnership heralds a new era for Titus Sardine, as it embraces Cee-C’s substantial influence and vibrant fanbase to propel the brand into new realms of consumer engagement. Known for her unapologetic charisma and indomitable spirit, Cee-C embodies the essence of Titus Sardine’s commitment to quality, resilience, and excellence.

As the fresh face of Titus Sardine, Cee-C is set to infuse the brand with her unique flair and infectious energy, crafting a narrative that resonates with Nigerians nationwide. Through this symbiotic relationship, Titus Sardine reaffirms its dedication to delivering unparalleled quality and enriching the culinary experiences

Brand Ambassador 2 mins read

Michael van Gerwen Strikes Bullseye as Kempinski Hotels’ Illustrious Brand Ambassador

In a grand gesture of sportsmanship and luxury, Kempinski Hotels beams with pride as it welcomes Michael van Gerwen, the darts virtuoso and triple World Champion, into its distinguished circle of brand ambassadors. The announcement was made with much fanfare at the historic Hotel Adlon Kempinski Berlin, symbolizing a union of timeless elegance and sporting excellence. Van Gerwen, a prodigy who darted into prominence as a teenager, has not only elevated the game with his remarkable achievements but also captivated millions with the spirit of darts as a sport beloved by all.

🚀 A Journey of Precision and Grace: Van Gerwen, a figure synonymous with precision and resilience, embarked on his darts odyssey at the youthful age of 13, quickly ascending to international fame with his World Masters victory at 17. The darting arena has witnessed an exponential rise in popularity, paralleled by Van Gerwen’s meteoric rise, culminating in an annual spectacle that draws millions to the edge of their seats.

🏆 Dominance in the Darting World: ‘Mighty Mike’ has redefined the PDC circuit with his dominance, amassing an impressive 47 major titles, including three World Championships.

Brand Ambassador 1 mins read

Pedro Pascal Embarks on a Refreshing Journey with Corona as Esteemed Brand Ambassador

In a shimmering fusion of talent and taste, Corona proudly announces the illustrious Pedro Pascal, renowned for his Emmy-nominated and SAG Award-winning performances, as the beacon of its brand ambassadorship. This summer, Pascal will introduce a splash of sophistication to the shores, embodying the essence of Corona’s ‘La Vida Más Fina’ campaign. Crafted by MullenLowe Los Angeles, the campaign’s unveiling in May promises a seasonal renaissance, channeling Corona’s heritage as a beacon of modern Latino culture.

🍺 Elevating Everyday Moments: At the heart of Corona is the pursuit of ‘La Cerveza Más Fina,’ or ‘the Finest Beer.’ This campaign elevates this pursuit, inviting everyone to embrace ‘La Vida Más Fina,’ or ‘the Fine Life,’ a call to find joy and satisfaction in the simplicity of life by adopting a refreshed perspective.

With Pedro Pascal at the helm, Corona ushers in a season of rejuvenation, inviting all to discover the sublime joys of ‘La Vida Más Fina’ against the backdrop of serene shores and the timeless allure of a finely

Endorsement Deals 1 mins read

self-portrait Welcomes Jisoo to Its Luminary Lineup

In a dazzling move, self-portrait, celebrated for its exquisite fashion lineage, warmly embraces BLACKPINK’s Jisoo as the face of its Spring/Summer 2024 campaign. This heralds a pivotal moment for the brand, marrying the realms of music and fashion in a collaboration with Jisoo, marking her inaugural venture into the modern fashion arena.

🌍 A Symphony of Style and Sound: Esteemed for captivating audiences with its choice of ambassadors like Emily Ratajkowski, Naomi Campbell, and Gigi Hadid, self-portrait now ventures into a new domain by aligning with a musician of Jisoo’s caliber. The brand’s founder, Han Chong, shared, “Musicians have been a rich wellspring of inspiration, weaving through their dynamic stage presences and iconic styles. It’s been a dream to collaborate with an artist who embodies self-portrait’s essence and connects with our global audience.”

This alliance symbolizes a seamless fusion of Jisoo’s magnetic charm and self-portrait’s elegant aesthetics, setting the stage for a season of fresh, inspiring

Investments 2 mins read

Serena Ventures Champions Creator Economy with €1.4M Investment in KLIQ

In an exhilarating move for the creator economy, Serena Ventures, spearheaded by tennis legend Serena Williams, has taken the lead in a €1.4 million pre-seed funding round for KLIQ, an innovative startup designed to empower creators to launch their own ventures effortlessly. Originating from London and formerly known as Remote Coach, KLIQ unveiled its unique no-code app development platform in 2022, targeting creators eager to share exclusive content or initiate educational courses.

🚀🧠 Expansion and Innovation Ahead: This substantial financial boost is set to propel KLIQ into its next phase of growth, focusing on team expansion and product refinement, especially in AI development. The platform’s pioneering AI Business Assistant is designed to offer creators valuable insights into audience analytics and business management, enhancing their ventures post-launch.

🎾🌐 A Visionary Investment: Serena Williams’ venture fund is no stranger to backing groundbreaking projects, and its investment in KLIQ underscores a commitment to revolutionize the way creators are viewed as pivotal to the future landscape

Brand Ambassador 2 mins read

Rubina Dilaik Partners with Bumtum: A Celebration of Parenthood

Familycare Consumer Pvt ltd proudly introduces the beloved Rubina Dilaik, cherished by many as Chhoti Bahu, as the new brand ambassador for its esteemed baby care brand, Bumtum. This collaboration underscores a shared commitment to nurturing the next generation, championing the importance of quality care from infancy through toddlerhood.

🌱 A Perfect Match: Rubina’s recent foray into motherhood and her dedication to providing the utmost care for her little ones mirror Bumtum’s mission, making her an ideal representation of the brand. As Bumtum aims to support every child’s growth and well-being, Rubina’s genuine connection to the values of parenting and her influential voice among new mothers align perfectly with Bumtum’s ethos.

🌟 Empowering Parents Nationwide: With a wide array of products tailored for children aged 0 to 5 years, Bumtum has become a trusted companion for Indian parents. The brand’s commitment to comfort, safety, and innovation is reflected in its popularity and the loyalty it commands from families

Brand Ambassador 2 mins read

Caitlin Clark Teams Up with Gainbridge as a Trailblazing Brand Ambassador

In a dynamic new partnership, Iowa women’s basketball sensation Caitlin Clark is joining forces with Gainbridge, a leading Group 1001 company, as a brand ambassador. Fresh off surpassing “Pistol” Pete Maravich as the top scorer in NCAA basketball history, Clark’s move to Gainbridge aligns her with sports legends like Billie Jean King and Annika Sörenstam, highlighting her commitment to empowering women through financial solutions like ParityFlex™ and other innovative products offered by Gainbridge.

🚀 A League of Extraordinary Women: Clark’s illustrious basketball career and her role as a champion for women’s equality and financial independence place her among a prestigious roster of athletes advocating for Gainbridge’s mission. The ParityFlex™, a groundbreaking multi-year guaranteed annuity (MYGA) designed with women in mind, symbolizes a significant step forward in ensuring financial security and autonomy for women of all ages.

🌟 Beyond the Court: Alongside her remarkable achievements in basketball,

Campaigns 2 mins read

HSBC One and T1 Power Up the Ultimate GenZ and Millennial Campaign

HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the “Unkillable Demon King” himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.

🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One’s latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC’s goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.

🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it’s a gateway to unforgettable experiences. Fans will have the chance to meet Faker and the T1 squad in a once-in-a-lifetime meet-and-greet event, marking

Brand Ambassador 2 mins read

Cindy Kimberly Sizzles as PrettyLittleThing’s New Brand Ambassador

In an electrifying collaboration for 2024, PrettyLittleThing has unveiled the stunning Cindy Kimberly, also known as wolfiecindy, as their latest brand ambassador. Cindy, renowned for capturing hearts worldwide and her relationship with football star Dele Alli, brings her unique style and breathtaking beauty to the forefront of PLT’s fashion narrative.

🖤 Elevating Fashion: Cindy made a striking impression in her debut, donning a daring black cut-out maxi dress that flawlessly showcased her impeccable figure, followed by a captivating transition into a sheer green mini dress, adding a vibrant touch to her ambassadorial unveiling. Another snapshot revealed Cindy in a chic little black dress paired with pristine white heels, epitomizing the blend of elegance and edginess that PLT stands for.

🌟 A Year of Style: This partnership signals a significant moment, positioning Cindy Kimberly at the heart of PrettyLittleThing’s 2024 campaign. Known for her influential presence on social media, Cindy brings a fresh dynamism to the brand,

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