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Campaigns 2 mins read

SUHO Elevates Responsible Drinking Message in Diageo’s Latest Campaign

Diageo, a global leader in beverage alcohol, unveils its innovative responsible drinking initiative across the Asia-Pacific region, featuring K-pop sensation SUHO from EXO as the campaign’s ambassador. Starting in South Korea, the campaign, titled ‘Enjoy the Flow, Savour Every Moment,’ is set to expand to Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam, advocating for the mindful consumption of alcohol.

🎵 A Melodic Reminder: Central to the campaign is an original song by SUHO, coupled with a captivating music video and exclusive behind-the-scenes content. The initiative underscores the significance of cherishing each moment and promotes the enjoyment of alcohol in moderation. The song ingeniously incorporates ambient bar sounds, like the clinking of glasses, with serene elements of nature and flowing water, crafting a multi-layered musical experience. The lyrics gently encourage listeners to “take it easy”, “slow down”, and “savour every moment”, advocating for a paced drinking experience interspersed with water.

As Diageo and SUHO join forces, they bring

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Campaigns 1 mins read

Jackie Chan and BTS’ V Light Up Screens in Enthralling New Advertisement

In an electrifying collaboration, legendary actor Jackie Chan and BTS sensation V, also known as Kim Taehyung, have sparked fan excitement with their latest advertisement for Indonesian securities company SimInvest. Unveiled on Friday, the ad has quickly become a sensation, showcasing the dynamic duo’s chemistry and charisma.

🍽️ A Dazzling Duo: Spanning 63 seconds, the advertisement captures an enchanting encounter between Chan and V at an opulent dining setup. Dubbed as V’s ‘best friend with no limits,’ the ad unfurls a series of spirited moments, culminating in a dance sequence where V’s sleek moves impress even the martial arts maestro himself.

🕺 Fan Frenzy: The ad’s release has set social media ablaze, with fans expressing their delight over this unexpected pairing. From sharing clips on X to calling for behind-the-scenes content and even a potential “TaeChan” movie, the enthusiasm surrounding Jackie Chan and V’s collaboration is

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Brand Ambassador 2 mins read

Robert Marawa Teams Up with Showmax for Premier League Action

Showmax elevates its game for Premier League enthusiasts with the dynamic signing of sports broadcasting legend Robert Marawa as its newest brand ambassador. Recognized for his penetrating insights and charismatic delivery in the world of football, Marawa is a household name among Premier League aficionados in South Africa, making waves through his popular show, Marawa Sports Worldwide, across radio and digital platforms.

🌍 A Perfect Match: Showmax’s decision to bring Marawa on board reflects a strategic move to deepen connections with Premier League fans across Africa. “Robert’s unparalleled understanding of football and his ability to bring an African narrative to the Premier League is unmatched. He’s the ideal figure to introduce our Showmax Premier League mobile subscription’s simplicity and affordability to fans continent-wide,” enthuses Marc Jury, Showmax’s CEO.

🤝 An Unbeatable Partnership: With Marawa’s influence and Showmax’s innovative Premier League offering, this collaboration is set to score big with fans. The timing couldn’t be better, aligning with the anticipation of the Manchester Derby, a highlight

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Brand Ambassador 2 mins read

Ananya Panday Shines as TRESemmé’s Newest Brand Ambassador, Inspiring Hair Confidence and Style

TRESemmé, the leader in professional-grade hair care, is thrilled to introduce Bollywood icon Ananya Panday as its most recent brand ambassador. Ananya, celebrated for her effervescent charm and fashion-forward sensibility, perfectly embodies the modern woman—confident, glamorous, and always ready to make a statement.

🌟 Empowering a New Era of Hair Styling: Partnering with Kiara Advani in the TRESemmé brigade, Ananya sets out to inspire women across India to uncover the full potential of their tresses. Sharing her own salon-inspired styling secrets and leveraging TRESemmé’s expertly crafted products, Ananya encourages women to experiment with their hair, empowering them to step out with confidence and achieve those enviable, salon-perfect looks daily.

👩‍🎤 A Style Icon’s Touch: Ananya’s addition to the TRESemmé family not only elevates the brand’s appeal but also signals a movement towards embracing individuality and self-expression through hair. Known for her dynamic music and standout style, Ananya brings a

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Brand Ambassador 2 mins read

Clix Amplifies Gaming Experience with JBL Audio Partnership

JBL Audio, a titan in the realm of sound innovation, has embraced Fortnite phenomenon and XSET co-owner, Cody “Clix” Conrod, as its newest brand ambassador. This strategic alliance marries the intense world of esports with JBL’s superior audio technology, providing Clix with the JBL Quantum headset to enhance his gaming prowess and content creation adventures. Beyond the realm of gaming, this collaboration extends to Clix’s personal soundtrack for travel, socializing, and staying active, demonstrating the versatility of JBL’s audio solutions in supporting dynamic lifestyles.

🔊 Soundscapes of Victory: Center stage in this partnership is the JBL Quantum 910P headset, praised by Clix for its instantaneous audio feedback and enveloping sound quality, crucial for the rapid decision-making in Fortnite’s competitive landscape. Clix’s role as a JBL ambassador transcends individual achievements, aiming to unite his audience through a shared passion for exceptional sound. Initiating with a vibrant live stream event from the JBL SoHo store on March 2, this

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Brand Ambassador 2 mins read

Feid Steps into New Territory with Salomon Endorsement Deal

Salomon has officially welcomed the seven-time Grammy-nominated Colombian sensation, Feid, into its fold with an endorsement deal that’s stirring excitement across social media platforms. Today, the renowned sports equipment brand announced Salomón Villada Hoyos, globally recognized as Feid, as the pioneering Americas Salomon Sportstyle brand ambassador, marking a significant milestone in both Salomon’s and Feid’s journey.

🌍💼 A Groundbreaking Partnership: Salomon’s latest move to sign Feid underscores the brand’s strategic vision to expand its footprint in the Americas, making this their largest endorsement deal to date. Feid’s debut into the footwear endorsement sphere with Salomon not only highlights his influence but also his genuine affinity for the brand, as evidenced by his frequent showcasing of Salomon sneakers, including the Salomon XT-6, on his social media channels.

🏃‍♂️🎨 A Fusion of Identity and Creativity: Expressing his enthusiasm about the partnership, Feid shared, “I have been a big

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Campaigns 1 mins read

Erling Haaland Scores Sweet Success with New Ice Cream Brand Launch

Erling Haaland, the striking sensation from Manchester City, has ventured into the sweet world of desserts with the launch of his very own ice cream and popsicle brand in Norway. Making its debut on February 19, the “Haaland” ice cream brand is set to tantalize taste buds and bring a refreshing twist to the market.

📺 A Cool Campaign: Accompanying the launch, Haaland stars in a commercial that showcases the unique flavors and fun spirit of his ice cream brand. This move not only highlights Haaland’s prowess on the football field but also his entrepreneurial spirit off the pitch.

With this delicious foray into the world of frozen treats, Erling Haaland is set to conquer the ice cream aisles with the same fervor he brings to the football field, proving that his talents know no bounds.

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Brand Ambassador 2 mins read

Drew Barrymore Embraces New Chapter as Dr. Kellyann’s Brand Ambassador for Women’s Wellness

Drew Barrymore, the beloved actress and television host, has taken to social media to announce her exciting new role as the brand ambassador for Dr. Kellyann‘s innovative perimenopause and menopause formula. Barrymore, known for her candidness and vibrant personality, shared this news with her 17.6 million Instagram followers, alongside Dr. Kellyann, marking a significant step in advocating for women’s health and wellness.

🌸 Breaking the Silence on Women’s Health: In her heartfelt announcement, Barrymore opened up about the silence that often surrounds women’s experiences with perimenopause, expressing her readiness to face this natural phase head-on. Dr. Kellyann &ME Peri + Menopause offers a groundbreaking daily supplement designed to alleviate the symptoms of perimenopause and menopause, promoting overall body wellness for women.

💖 A Journey of Empowerment: Barrymore’s partnership with Dr. Kellyann signifies more than just an endorsement; it’s a declaration of her commitment to empowering women to

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Brand Ambassador 2 mins read

Marion Caunter: Omega’s Emblem of Malaysian Elegance and Swiss Precision

In an illustrious partnership that seamlessly melds Malaysian flair with the unmatched craftsmanship of Swiss watchmaking, Omega is proud to welcome Marion Caunter as its latest ‘Friend of the Brand’ in Malaysia. This alliance celebrates the confluence of Caunter’s impactful style and Omega’s heritage of watchmaking excellence.

🌟 A Union of Distinction and Style: Omega’s president and CEO, Raynald Aeschlimann, extolled Marion for her dynamic presence, influential stature, and unwavering commitment to excellence, making her the epitome of Omega’s sophisticated and modern essence. Marion, a revered entrepreneur and fashion vanguard in Malaysia, personifies the brand’s ethos with her entrepreneurial ventures and the launch of her beauty brand, Mare, mirroring Omega’s dedication to quality and innovation.

💼 Shared Visions of Excellence: Marion shared her excitement and honor at this collaboration on Instagram, emphasizing the synergy between her journey, values, and Omega’s storied tradition of creating exceptional timepieces. This collaboration represents

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Campaigns 2 mins read

Jacqueline Fernandez and Zakir Khan Spark The Roadster Life Co’s “Trends with Benefits” Campaign

The Roadster Life Co, renowned for its chic casual wear and accessories available on Myntra, has unveiled its electrifying new brand campaign, “Trends with Benefits”. This innovative campaign shines with the star power of Bollywood icon Jacqueline Fernandez and the comedy genius Zakir Khan as the brand’s latest ambassadors, showcasing the brand’s commitment to fashion-forward, trendsetting offerings.

🛍️ Fashion Meets Functionality: “Trends with Benefits” goes beyond mere aesthetics, encapsulating The Roadster Life Co’s dedication to making the latest fashion trends accessible and affordable. This campaign transcends style, aiming to empower individuals with the confidence to express themselves freely and to realize their full potential through fashion.

🎤💼 Dynamic Duo of Style: The pairing of Jacqueline and Zakir as the faces of the campaign merges unparalleled fashion credibility with relatable charm. For Zakir, venturing into his first fashion brand endorsement brings a touch of authenticity and connects with audiences nationwide, thanks to his relatable

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New Signings 2 mins read

William Spetz, ‘Tore’ Mastermind, Joins Forces with TFC Management

William Spetz, the multi-talented writer, creator, and star of the Swedish sensation ‘Tore’, has taken a strategic leap forward by signing with TFC Management. ‘Tore’, a series that has captured global attention on Netflix, dives into the life of its titular character as he navigates a tumultuous journey of self-discovery amidst sex, drugs, and an escape from grief. The series’ profound narrative and Spetz’s compelling portrayal have earned it a nomination for a 2024 GLAAD Media Award for Outstanding New Series, alongside widespread critical acclaim.

📺 A Diverse Creative Path: Spetz’s journey in the entertainment industry began at the tender age of 15, with comedic videos on YouTube that quickly garnered attention for their insightful humor and satirical edge. His early promise was recognized with a Rising Star nomination at the Stockholm International Film Festival in 2016. Spetz has since expanded his repertoire to include significant roles in film and television, including co-writing and starring in ‘Filip and Mona’ and leading roles in Netflix’s ‘Quicksand’, which made its debut at the 2019 Berlin Film Festival. His filmography

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New Signings 1 mins read

Mia Rubin Signs with Rimas and Prepares to Release New Single “Amor Maldito”

Mia Rubin, an emerging talent in the music scene, has taken a significant step in her career by signing with Rimas Entertainment, the powerhouse label and management company known for representing global stars like Bad Bunny and Eladio Carrión. This partnership heralds a new chapter for Rubin as she gears up to release her much-anticipated single “Amor Maldito” on March 8, featuring a special collaboration with her father, the renowned singer and actor Erik Rubin.

👨‍👧 A Family Affair: The upcoming single “Amor Maldito” is not just a showcase of Mia’s evolving artistry but also a heartfelt collaboration with her father, blending their talents in a unique musical offering. This collaboration is poised to capture the hearts of listeners, offering a glimpse into the dynamic bond and mutual respect between the Rubin family members.

With the support of Rimas Entertainment, Mia Rubin is poised to make a significant impact on the music industry, leveraging the label’s extensive resources and expertise to bring her unique sound and vision to a global audience. “Amor Maldito”

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New Signings 2 mins read

Bruno Mourral Joins Grandview After ‘Kidnapping Inc.’ Sundance Debut

Grandview has officially welcomed director Bruno Mourral into its ranks, following the premiere of his feature film ‘Kidnapping Inc.’ at the 2024 Sundance Film Festival. The partnership marks a pivotal moment in Mourral’s burgeoning career, bringing his distinctive filmmaking talents under the guidance of one of the industry’s respected management firms.

📽️ A Visionary Talent Recognized: Managers Jeremy Platt and Adam Klein expressed their excitement about Mourral’s addition to the Grandview family, praising his visionary talent and the profound impact of ‘Kidnapping Inc.’ at Sundance. They are keen to support Mourral’s journey, aiming to elevate his career and creative vision to unprecedented levels.

🌍 From Paris to Port-au-Prince: Mourral’s cinematic journey began at The International Film School of Paris, after which he returned to his homeland, Haiti, to co-found the production company Muska Group. His work spans a variety of commercial projects across Africa and the Caribbean, showcasing his versatile storytelling abilities. Mourral’s narrative

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New Signings 2 mins read

Chris Young Partners with Red Light Management for New Chapter

Country music star Chris Young has made a strategic move to Red Light Management, a decision announced by the renowned company founded by Coran Capshaw. This transition marks a significant moment in Young’s illustrious career, as he aligns with one of the industry’s leading management teams.

🤝 A Familiar Face at the Helm: At Red Light, Kailyn Finnegan, a familiar collaborator to Young from their time at The AMG, will take on the role of his manager. Finnegan, with her rich background that includes a stint at Live Nation, brings a wealth of knowledge and insight into the music industry. Young’s confidence in Finnegan’s capabilities is evident as he expressed his enthusiasm about this reunion and the expertise she brings to the table.

🔄 Embracing Change: Young’s move to Red Light Management coincides with a period of transformation in his life, encompassing new music, management, and even a change in his living situation. This season of change is embraced by Young, who sees the potential and resources that Red Light Management offers under the guidance of Capshaw and the skilled

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New Signings 2 mins read

Show Kasamatsu Ascends with Brookside Artist Management & CAA

In a significant career move, Show Kasamatsu, celebrated for his dynamic role in the Max crime drama ‘Tokyo Vice’, has joined forces with Brookside Artist Management and CAA for global representation. With ‘Tokyo Vice’ delving deep into Tokyo’s underworld for its thrilling second season, Kasamatsu’s portrayal of Yakuza enforcer Akiro Sato has been pivotal, showcasing his considerable talent and on-screen presence.

🔥 Diverse Talent on the Rise: Kasamatsu’s journey from the compelling streets of Tokyo to international acclaim is underscored by his versatile acting skills and deep connection to his roles. His collaboration with renowned figures such as Ansel Elgort, Ken Watanabe, and Rachel Keller in ‘Tokyo Vice’, under the executive production of Michael Mann, marks him as a standout talent in the industry.

🌍 Broadening Horizons: Next on the horizon for Kasamatsu is a starring role alongside Jacob Elordi in the television adaptation of Richard Flanagan’s novel ‘The Narrow Road to the Deep North’, directed by Justin Kurzel for Prime Video Australia. This upcoming project signifies Kasamatsu’s expanding

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New Signings 2 mins read

Isamaya Ffrench Joins Forces with Art + Commerce and WME for Multifaceted Representation

Renowned British makeup artist and creative powerhouse, Isamaya Ffrench, has embarked on a new chapter in her illustrious career by signing with both Art + Commerce and WME for comprehensive representation. This strategic partnership is set to amplify Ffrench’s influence across the beauty and fashion industries while exploring new ventures in television and strategic partnerships.

👁️ A Visionary in Beauty: Ffrench is celebrated for her groundbreaking work as an interdisciplinary artist, seamlessly blending elements of art, beauty, and fashion. Her innovative approach to makeup has established her as a leading voice in the industry, captivating audiences and collaborators alike.

🚀 Expanding Horizons: With Art + Commerce, Ffrench will continue to elevate her profile in beauty and fashion, leveraging their expertise to further her creative endeavors. Simultaneously, WME will focus on diversifying Ffrench’s portfolio by developing projects that transcend traditional boundaries, including potential opportunities in television and strategic alliances.

💋 A Brand of Her Own: In 2022, Ffrench launched her eponymous cosmetic brand, Isamaya,

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New Signings 2 mins read

Country Sensation Priscilla Block Teams Up with WME for Global Representation

Country music’s bright talent, Priscilla Block, has inked a global representation deal with WME, setting the stage for an exciting expansion of her burgeoning career. With Joey Lee, Co-Head of WME’s Nashville Office, at the helm of Block’s representation, the future looks promising for this dynamic artist.

🚀 From TikTok to Country Stardom: Block’s journey to stardom is notable for her breakthrough on TikTok, where she garnered a substantial following with her authentic blend of country, pop, and southern rock. Her social media success translated into tangible industry recognition, with nominations for ACM New Female Artist of the Year in 2022 and 2023 and a Platinum-certified hit “Just About Over You,” which The New York Times hailed as one of the Best Songs of 2020.

🎶 A Sound That Resonates: Priscilla Block’s music, celebrated for themes of empowerment and self-love, resonates widely, as evidenced by her major label debut, Welcome to the Block Party. The album not only featured on The New York Times Best Albums of 2022 but also produced hits like “Wish You Were the Whiskey”

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New Signings 1 mins read

Darren Kiely Joins Forces with United Talent Agency

The renowned sports and entertainment powerhouse, United Talent Agency (UTA), has proudly announced its latest addition to their roster, Irish singer-songwriter Darren Kiely. Kiely, a distinguished figure in the Irish folk music scene, has captured hearts with chart-topping singles like “How Could You Love Me,” “Ella,” and “Time To Leave.”

🍀 From Irish Folk to Global Streams: Kiely’s journey from the local Irish music scene to international acclaim has been marked by collaborations with esteemed producers, including David Baron, and an impressive tally of 30 million global streams. Now residing in New York, Kiely’s musical voyage continues to flourish, reaching audiences far and wide.

🤝 A Team of Visionaries: At UTA, Kiely is set to collaborate with a stellar team of industry professionals, including Josh Garrett, Beth Morton, Scott Clayton, Buster Phillips, Sarah Casey, and Sydney Bryant. This partnership signifies a promising new chapter in Kiely’s career, as UTA commits to fostering his talent across all facets of his artistic endeavors.

With Darren Kiely’s

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Campaigns 2 mins read

Gatorade Dives into Hydration Market with New Gatorade Water Launch

Gatorade is making waves in the hydration market with the introduction of Gatorade Water, a new product line that combines the trusted name of Gatorade with the wellness benefits of alkaline and electrolytes for enhanced rehydration. This strategic expansion aims to cement Gatorade’s leadership in the sports drink category while tapping into the growing trend of hydration as a key component of wellness.

🏃‍♂️🎶 A Campaign Celebrating Movement: The launch campaign is a vibrant celebration of active lifestyles, featuring a broad spectrum of athletes and artists, including renowned dancers and choreographers like Les Twins, Witney Carson, and Aliya Janell. The campaign’s digital-first approach brings to life the essence of water through the dynamic fluidity and movement of dance, with captivating visuals that highlight the artistry of Les Twins’ hip-hop isolations, Carson’s graceful traverses, and Janell’s vigorous

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Campaigns 2 mins read

Cy Busson Fronts Blauer USA’s Spring/Summer 2024 Campaign

Blauer USA is unveiling its Spring/Summer 2024 collection with a fresh face, Cy Busson — the son of renowned Australian model and actor Elle Macpherson. Captured by the lens of James Mollison, this campaign sees Busson stepping into the fashion spotlight, echoing his mother’s iconic footsteps while carving out his own path as an aspiring model and photographer.

🎓 A Fusion of Finance and Fashion: Currently immersed in finance studies in Boston, Massachusetts, Busson brings a unique blend of academic pursuit and a natural flair for fashion to the table. His approach to fashion, inspired by his mother, focuses on personal style over mere brands, perfectly embodying the essence of Blauer USA’s ethos.

👗👖 A Season of Diversity: Alongside Greta Sader, Busson showcases the SS24 collection’s breadth, featuring three distinct lines that draw inspiration from an eclectic mix of influences. The “Fusion” line stands out with its innovative blend of contrasting fabrics and textures, creating hybrid styles that resonate with a palette of gray, blue, green, and sand. This season’s offerings reflect Blauer USA’s dedication to heritage while

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