Latest News

Campaigns 2 mins read

Demi Lovato and Merz Aesthetics Embark on a ‘Beauty on Your Terms’ Journey with XEOMIN

Merz Aesthetics®, a titan in the medical aesthetics arena, is thrilled to amplify their groundbreaking ‘Beauty on Your Terms’ campaign by welcoming the multifaceted talent Demi Lovato as the latest brand partner for XEOMIN®. This collaboration extends the campaign’s reach, initially launched in August 2022, aiming to introduce XEOMIN®—an FDA-approved, double-filtered anti-wrinkle injection—to a younger demographic exploring injectables for the first time.

👩‍🎤 Empowerment Through Authenticity: Lovato, celebrated for her vocal advocacy on self-expression and wellness, mirrors the campaign’s ethos of authentic beauty and informed choice. Her engagement across digital platforms and pivotal cultural events underscores a commitment to beauty autonomy, blending the spheres of music, fashion, and aesthetics. Lovato’s personal endorsement of XEOMIN®, a testament to her beauty regimen, encourages openness and informed skincare decisions.

🌈 A Celebration

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Campaigns 2 mins read

Ballantine’s and Wu-Tang Clan’s RZA Unite for Exclusive Whisky Edition

In an iconic collaboration that bridges the realms of music and malt, Ballantine’s Scotch whisky has joined forces with RZA, the mastermind behind the legendary hip-hop collective Wu-Tang Clan. The partnership has birthed the Ballantine’s 7 American Barrel x RZA Limited Edition, a unique Scotch whisky encapsulating the fusion of Scottish heritage and American vibrancy.

📖 Inspired by Poetry: The exclusive bottle design draws inspiration from a poem penned by RZA during his visit to the heartland of Ballantine’s in Scotland. Leaving his literary mark in the library of George Ballantine, the brand’s founder, RZA’s words now gracefully adorn the bottle, symbolizing a harmonious blend of cultures. The label showcases a pattern derived from RZA’s handwritten poetry, crowned with the emblematic Wu-Tang Clan symbol, marrying the essence of hip-hop with the spirit of Scotch whisky.

🎵 A Blend of Cultures: This limited edition offering epitomizes the encounter of Scotch tradition with American attitude. Ballantine’s 7 American Barrel celebrates

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Campaigns 2 mins read

Alia Bhatt Dazzles in Mumbai as Gucci’s Global Ambassador

In a showcase of style and sophistication at a recent Gucci event in Mumbai, Bollywood sensation Alia Bhatt captivated all as the brand’s esteemed Global Brand Ambassador. Adorned in a chic all-black pantsuit, Bhatt exuded elegance, merging fashion-forward sensibilities with the iconic allure of power dressing. Her selection for the event not only spotlighted her impeccable taste but also underscored her pivotal role in bridging Indian talent with the global fashion scene.

🎉 A Style Symphony in Black: Alia’s ensemble for the evening—a striking all-black suit with a daring v neckline—spoke volumes of her fearless approach to style. Complemented by her signature smokey eyes, a subtle lip shade, and her effortlessly styled bob, Bhatt presented a picture of modern elegance. The occasion celebrated Gucci’s Spring/Summer 2024 collection, with Alia at the forefront, reflecting her substantial influence and the spotlight on India in the international fashion domain.

🌍 An Icon on the Global Stage: Marking her journey as Gucci’s first

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Brand Ambassador 1 mins read

Cee-C Scales New Heights as Titus Sardine’s Brand Ambassador

In a sparkling celebration of influence and taste, Titus Sardine proudly announces the dynamic Nigerian reality TV star, Cynthia Nwadiora, popularly known as Cee-C, as its latest brand ambassador. This collaboration marks a strategic alliance, intertwining Cee-C’s magnetic appeal and Titus Sardine’s esteemed legacy in the Nigerian culinary landscape.

🚀 A Perfect Pairing of Flavor and Fame: The partnership heralds a new era for Titus Sardine, as it embraces Cee-C’s substantial influence and vibrant fanbase to propel the brand into new realms of consumer engagement. Known for her unapologetic charisma and indomitable spirit, Cee-C embodies the essence of Titus Sardine’s commitment to quality, resilience, and excellence.

As the fresh face of Titus Sardine, Cee-C is set to infuse the brand with her unique flair and infectious energy, crafting a narrative that resonates with Nigerians nationwide. Through this symbiotic relationship, Titus Sardine reaffirms its dedication to delivering unparalleled quality and enriching the culinary experiences

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Brand Ambassador 2 mins read

Michael van Gerwen Strikes Bullseye as Kempinski Hotels’ Illustrious Brand Ambassador

In a grand gesture of sportsmanship and luxury, Kempinski Hotels beams with pride as it welcomes Michael van Gerwen, the darts virtuoso and triple World Champion, into its distinguished circle of brand ambassadors. The announcement was made with much fanfare at the historic Hotel Adlon Kempinski Berlin, symbolizing a union of timeless elegance and sporting excellence. Van Gerwen, a prodigy who darted into prominence as a teenager, has not only elevated the game with his remarkable achievements but also captivated millions with the spirit of darts as a sport beloved by all.

🚀 A Journey of Precision and Grace: Van Gerwen, a figure synonymous with precision and resilience, embarked on his darts odyssey at the youthful age of 13, quickly ascending to international fame with his World Masters victory at 17. The darting arena has witnessed an exponential rise in popularity, paralleled by Van Gerwen’s meteoric rise, culminating in an annual spectacle that draws millions to the edge of their seats.

🏆 Dominance in the Darting World: ‘Mighty Mike’ has redefined the PDC circuit with his dominance, amassing an impressive 47 major titles, including three World Championships.

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Brand Ambassador 1 mins read

Pedro Pascal Embarks on a Refreshing Journey with Corona as Esteemed Brand Ambassador

In a shimmering fusion of talent and taste, Corona proudly announces the illustrious Pedro Pascal, renowned for his Emmy-nominated and SAG Award-winning performances, as the beacon of its brand ambassadorship. This summer, Pascal will introduce a splash of sophistication to the shores, embodying the essence of Corona’s ‘La Vida Más Fina’ campaign. Crafted by MullenLowe Los Angeles, the campaign’s unveiling in May promises a seasonal renaissance, channeling Corona’s heritage as a beacon of modern Latino culture.

🍺 Elevating Everyday Moments: At the heart of Corona is the pursuit of ‘La Cerveza Más Fina,’ or ‘the Finest Beer.’ This campaign elevates this pursuit, inviting everyone to embrace ‘La Vida Más Fina,’ or ‘the Fine Life,’ a call to find joy and satisfaction in the simplicity of life by adopting a refreshed perspective.

With Pedro Pascal at the helm, Corona ushers in a season of rejuvenation, inviting all to discover the sublime joys of ‘La Vida Más Fina’ against the backdrop of serene shores and the timeless allure of a finely

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Endorsement Deals 1 mins read

self-portrait Welcomes Jisoo to Its Luminary Lineup

In a dazzling move, self-portrait, celebrated for its exquisite fashion lineage, warmly embraces BLACKPINK’s Jisoo as the face of its Spring/Summer 2024 campaign. This heralds a pivotal moment for the brand, marrying the realms of music and fashion in a collaboration with Jisoo, marking her inaugural venture into the modern fashion arena.

🌍 A Symphony of Style and Sound: Esteemed for captivating audiences with its choice of ambassadors like Emily Ratajkowski, Naomi Campbell, and Gigi Hadid, self-portrait now ventures into a new domain by aligning with a musician of Jisoo’s caliber. The brand’s founder, Han Chong, shared, “Musicians have been a rich wellspring of inspiration, weaving through their dynamic stage presences and iconic styles. It’s been a dream to collaborate with an artist who embodies self-portrait’s essence and connects with our global audience.”

This alliance symbolizes a seamless fusion of Jisoo’s magnetic charm and self-portrait’s elegant aesthetics, setting the stage for a season of fresh, inspiring

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Investments 2 mins read

Serena Ventures Champions Creator Economy with €1.4M Investment in KLIQ

In an exhilarating move for the creator economy, Serena Ventures, spearheaded by tennis legend Serena Williams, has taken the lead in a €1.4 million pre-seed funding round for KLIQ, an innovative startup designed to empower creators to launch their own ventures effortlessly. Originating from London and formerly known as Remote Coach, KLIQ unveiled its unique no-code app development platform in 2022, targeting creators eager to share exclusive content or initiate educational courses.

🚀🧠 Expansion and Innovation Ahead: This substantial financial boost is set to propel KLIQ into its next phase of growth, focusing on team expansion and product refinement, especially in AI development. The platform’s pioneering AI Business Assistant is designed to offer creators valuable insights into audience analytics and business management, enhancing their ventures post-launch.

🎾🌐 A Visionary Investment: Serena Williams’ venture fund is no stranger to backing groundbreaking projects, and its investment in KLIQ underscores a commitment to revolutionize the way creators are viewed as pivotal to the future landscape

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Brand Ambassador 2 mins read

Rubina Dilaik Partners with Bumtum: A Celebration of Parenthood

Familycare Consumer Pvt ltd proudly introduces the beloved Rubina Dilaik, cherished by many as Chhoti Bahu, as the new brand ambassador for its esteemed baby care brand, Bumtum. This collaboration underscores a shared commitment to nurturing the next generation, championing the importance of quality care from infancy through toddlerhood.

🌱 A Perfect Match: Rubina’s recent foray into motherhood and her dedication to providing the utmost care for her little ones mirror Bumtum’s mission, making her an ideal representation of the brand. As Bumtum aims to support every child’s growth and well-being, Rubina’s genuine connection to the values of parenting and her influential voice among new mothers align perfectly with Bumtum’s ethos.

🌟 Empowering Parents Nationwide: With a wide array of products tailored for children aged 0 to 5 years, Bumtum has become a trusted companion for Indian parents. The brand’s commitment to comfort, safety, and innovation is reflected in its popularity and the loyalty it commands from families

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Brand Ambassador 2 mins read

Caitlin Clark Teams Up with Gainbridge as a Trailblazing Brand Ambassador

In a dynamic new partnership, Iowa women’s basketball sensation Caitlin Clark is joining forces with Gainbridge, a leading Group 1001 company, as a brand ambassador. Fresh off surpassing “Pistol” Pete Maravich as the top scorer in NCAA basketball history, Clark’s move to Gainbridge aligns her with sports legends like Billie Jean King and Annika Sörenstam, highlighting her commitment to empowering women through financial solutions like ParityFlex™ and other innovative products offered by Gainbridge.

🚀 A League of Extraordinary Women: Clark’s illustrious basketball career and her role as a champion for women’s equality and financial independence place her among a prestigious roster of athletes advocating for Gainbridge’s mission. The ParityFlex™, a groundbreaking multi-year guaranteed annuity (MYGA) designed with women in mind, symbolizes a significant step forward in ensuring financial security and autonomy for women of all ages.

🌟 Beyond the Court: Alongside her remarkable achievements in basketball,

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Campaigns 2 mins read

HSBC One and T1 Power Up the Ultimate GenZ and Millennial Campaign

HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the “Unkillable Demon King” himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.

🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One’s latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC’s goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.

🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it’s a gateway to unforgettable experiences. Fans will have the chance to meet Faker and the T1 squad in a once-in-a-lifetime meet-and-greet event, marking

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Brand Ambassador 2 mins read

Cindy Kimberly Sizzles as PrettyLittleThing’s New Brand Ambassador

In an electrifying collaboration for 2024, PrettyLittleThing has unveiled the stunning Cindy Kimberly, also known as wolfiecindy, as their latest brand ambassador. Cindy, renowned for capturing hearts worldwide and her relationship with football star Dele Alli, brings her unique style and breathtaking beauty to the forefront of PLT’s fashion narrative.

🖤 Elevating Fashion: Cindy made a striking impression in her debut, donning a daring black cut-out maxi dress that flawlessly showcased her impeccable figure, followed by a captivating transition into a sheer green mini dress, adding a vibrant touch to her ambassadorial unveiling. Another snapshot revealed Cindy in a chic little black dress paired with pristine white heels, epitomizing the blend of elegance and edginess that PLT stands for.

🌟 A Year of Style: This partnership signals a significant moment, positioning Cindy Kimberly at the heart of PrettyLittleThing’s 2024 campaign. Known for her influential presence on social media, Cindy brings a fresh dynamism to the brand,

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Brand Ambassador 2 mins read

Mira Filzah Shines as Cetaphil Malaysia’s Newest Brand Ambassador

Cetaphil Malaysia has officially welcomed the talented Malaysian actress and entrepreneur, Mira Filzah, into its family as the new face of the brand. Recognized for her diverse roles and entrepreneurial spirit, Mira steps into the spotlight to inspire women across all ages to cultivate a dedicated skincare routine, symbolizing the embodiment of beauty, strength, and skin health.

👩‍👧 Inspiring Modern Women: Mira Filzah, celebrated for her dynamic career and role as a devoted mother, mirrors the modern woman’s quest to balance life’s demands while never compromising on skin health. Her collaboration with Cetaphil underscores the brand’s philosophy of “We do skin, you do you,” promoting a grounded, realistic approach to skincare that resonates with individuals leading busy lives but who place a premium on their well-being.

💖 A Celebration of Self-Love: Emphasizing the importance of skincare as a form of self-love and care, Mira expressed her enthusiasm about joining Cetaphil, viewing it as more than a partnership

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New Signings 2 mins read

Currents Management Expands Roster with Top Family and Comedy Creators

In a strategic move to enhance its illustrious roster, Los Angeles-based Currents Management, a blend of creative agency and talent management firm, has warmly welcomed five exceptional content creators and creator couples. Spearheaded by the dynamic duo, Nilou and Cameron Ajdari, Currents Management emphasizes family content and is diversifying into comedy, marking a significant step in its journey since its inception in 2021.

👫 Diverse Talents Unite: This fresh influx of talent includes:

Tay & Kay Dudley, a beloved couple from Texas, captivating a staggering 13.6 million followers across TikTok and Instagram with their heartwarming and engaging content. Reza & Puja Khan, the Indian-Pakistani-Persian power couple, amassing 5 million fans with their cross-cultural experiences and infectious joy. Sidney Raz, renowned for his humorous life hacks and dad life anecdotes, boasting 5.5 million… Read More
New Signings 2 mins read

Kyle Hausmann-Stokes Teams Up with Grandview Amidst ‘My Dead Friend Zoe’ SXSW Buzz

As the SXSW Film Festival eagerly anticipates the debut of the darkly comedic drama, My Dead Friend Zoe, writer-director Kyle Hausmann-Stokes secures representation with the esteemed Grandview. This partnership emerges just as Hausmann-Stokes’ feature film debut, drawn from his own profound experiences in the army and the challenging transition to civilian life, prepares to captivate audiences in Austin, TX.

📽️ From Real-Life Hero to Storyteller: My Dead Friend Zoe, premiering on Saturday, March 9, at SXSW, navigates the complex narrative of Merit (played by Sonequa Martin-Green), a U.S. Army veteran from Afghanistan whose life is intertwined with the memory of her deceased army comrade, Zoe (Natalie Morales). The film boasts an impressive ensemble, including Ed Harris, Morgan Freeman, and Utkarsh Ambudkar, marking Super Bowl champion Travis Kelce’s first venture as an executive producer in the entertainment realm.

🏅 A Veteran’s Vision: Hausmann-Stokes, a USC School of Cinematic Arts alumnus, transitioned from a distinguished military career, where he was honored with the Bronze Star, to co-founding the Veterans in Media & Entertainment nonprofit.

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New Signings 2 mins read

Tony Gonzalez Tackles New Frontiers with UTA Signing

Pro Football Hall of Famer and burgeoning entertainment talent, Tony Gonzalez, has officially joined forces with UTA, signaling a bold expansion of his already illustrious career into the realms of acting and media. Known as one of the NFL’s all-time greatest tight ends, Gonzalez’s transition from the gridiron to the screen has been met with anticipation and acclaim. With SMAC Entertainment and Jill Fritzo PR continuing their representation, Gonzalez is set for a new chapter of achievements.

📚 A Legacy of Excellence: Gonzalez’s legendary 17-season NFL career, mainly with the Kansas City Chiefs and the Atlanta Falcons, set records that still stand today, including touchdowns and yards by a tight end, as well as consecutive starts and Pro Bowl appearances. Transitioning to broadcasting, he became a respected analyst for CBS’s NFL programming and now co-hosts “Thursday Night Football” for Amazon Prime Video, showcasing his insightful understanding of the game.

🎥 Diving into Acting: Expanding his horizon, Gonzalez has ventured into acting, with notable appearances in films like

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New Signings 2 mins read

Artists First Welcomes Brittany Bradford and Amanda McCants to Its Stellar Roster

In a significant move within the entertainment industry, Artists First has proudly announced the signing of two multi-talented personalities: Brittany Bradford, known for her role in Max’s dramedy Julia, and Amanda McCants, an actress, comedian, and prominent digital creator. This addition to their management roster underscores Artists First’s commitment to nurturing versatile talent across various entertainment spheres.

🍳📺 From Julia’s Kitchen to Diverse Roles: Bradford, who recently concluded her successful portrayal of Alice Naman in Julia, brings a wealth of acting prowess from both the small screen and the stage. Her diverse portfolio includes appearances in acclaimed series like Fire Country and Fear the Walking Dead, as well as a notable presence in the theater world with award-winning performances in Off-Broadway productions.

🤣💻 A Digital Creator with a Comedic Flair: Amanda McCants, seamlessly blending her skills as an actress and comedian with a formidable digital presence, represents the modern entertainer’s

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New Signings 2 mins read

Tareasa “Reesa Teesa” Johnson Brings ‘Who TF Did I Marry?’ Viral Sensation to CAA

CAA has proudly announced the signing of Tareasa “Reesa Teesa” Johnson, the dynamic force behind the viral TikTok series Who TF Did I Marry? that captivated audiences with over 400 million impressions. Johnson, a video blogger and writer with a knack for storytelling, has rapidly ascended to social media fame, turning her personal experiences into a compelling narrative that resonates with millions.

📱👀 A Journey Through Digital Storytelling: Beginning her series with a simple question about relationship betrayals, Johnson’s 50-part saga evolved into an eight-hour chronicle of love gone awry. Her honest and raw exploration of marital mishaps struck a chord, leading to notable appearances on mainstream platforms such as GMA and The Tamron Hall Show.

🗣️🌐 Universal Resonance and Support: Johnson’s work has sparked conversations around the globe, with many reaching out to share their own tales of romantic disillusionment. Her series not only entertains but also offers a sense of camaraderie to those navigating the complexities of relationships, highlighting the universal quest for understanding

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New Signings 2 mins read

Raphael Saadiq Embarks on New Journey with Forward Artist Management

Raphael Saadiq, the Grammy Award-winning titan of the music industry, has charted a new course in his illustrious career by signing with Forward Artist Management. This strategic partnership with the Los Angeles-based firm highlights a pivotal moment for Saadiq, following his recent landmark achievement: co-writing and co-producing Beyoncé’s groundbreaking country hit, “Texas Hold ‘Em,” which soared to No. 1 on the Hot 100 chart.

🎵 A Legacy of Musical Excellence: Saadiq’s contribution to Beyoncé’s success with “Texas Hold ‘Em” and “16 Carriages” underscores his versatile genius. Additionally, his Grammy win for best R&B song with “Cuff It” further cements his status as a pivotal figure in modern music. As a founding member of the iconic R&B group Tony! Toni! Toné!, which recently reunited for a sell-out tour, Saadiq has left an indelible mark on the music landscape.

🎤 Collaborating with Legends: Throughout his career, Saadiq has collaborated with a who’s who of the music world, including Stevie Wonder, Whitney Houston, Usher, Erykah Badu, Mary J.

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New Signings 2 mins read

Kit Harington Rejoins CAA in Strategic Career Move

Kit Harington, globally celebrated for his iconic portrayal of Jon Snow in HBO’s “Game of Thrones,” has marked a significant career milestone by signing with CAA. This reunion with the agency underscores a pivotal moment in Harington’s journey, as he continues to expand his formidable repertoire in both television and film.

🎬 A Future Filled with Promise: Harington’s post-“Game of Thrones” trajectory has been nothing short of stellar. Fans can eagerly anticipate his return in the upcoming season of HBO’s “Industry,” alongside an exciting collaboration with “Game of Thrones” co-star Sophie Turner in the independent feature “The Dreadful,” under the direction of Natasha Kermani. Furthermore, Harington’s role in the Village Roadshow feature “Eternal Return,” starring Naomi Scott and Jeremy Irons, highlights his continued versatility and demand in the industry.

🌌 Expanding Horizons: Beyond Westeros, Harington’s endeavors include the period drama “Testament of Youth,” his entry into the Marvel

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