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Campaigns 2 mins read

Skechers & Martha Stewart Launch Shoe Collection for International Women’s Day

In a vibrant celebration of International Women’s Day, Skechers has teamed up with the legendary Martha Stewart to unveil a new shoe collection that embodies the spirit of empowerment and elegance. This collaboration transforms summer’s most beloved styles into a fresh lineup for spring 2024, offering a perfect blend of fashion and functionality.

🌿 Eco-Chic Designs Meet Comfort: The collection spotlights five iconic designs, including the innovative Skechers Hands-Free Slip-ins in Pier Lite and Ultra Flex 3.0 styles, the stylish Bobs Sesame espadrilles, the casual Pier Lite slip-ons, and the supportive Arch Fit sandals. Crafted with crochet knit or canvas uppers in soothing earth tones, each pair is a testament to Stewart’s impeccable taste and attention to detail, featuring unique rhinestone embellishments and a signature O-loop detail.

👟 Tech-Infused for Everyday Elegance: Skechers’ commitment to comfort is evident in every design, with technology features like the exclusive Heel Pillow and Stretch Fit design in the

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New Signings 2 mins read

Marcello Hernandez Joins LBI Entertainment’s Stellar Roster

Marcello Hernandez, the Cuban/Dominican dynamo known for his stand-up comedy, writing, and memorable performances on “Saturday Night Live,” has inked a deal with LBI Entertainment. Making waves as a featured player on SNL, Hernandez has brought laughter to millions with his appearances on Weekend Update and alongside celebrities like Pedro Pascal, Bad Bunny, Ana de Armas, and Jason Momoa.

🎙 A Rising Comedy Star: Since embarking on his stand-up journey at 18, Hernandez has shared stages with comedy legends including Jo Koy, Dave Chappelle, Tim Dillon, Mark Viera, and the late Gilbert Gottfried. His unique blend of humor has not only captivated live audiences but also garnered a vast online following, especially as host and creative director for the Miami-centric @onlyindade, which boasts over one million followers.

🌈 A New Face of Comedy: Celebrated for his originality and prowess on the mic, Hernandez was spotlighted as a Just For Laughs New Face of Comedy in 2022, solidifying his status as one of comedy’s most exciting new talents. His charismatic presence extends beyond the stage,

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Endorsement Deals 2 mins read

Aamir Khan and Darsheel Safary Energize in “Mind Charged, Body Charged” Campaign for Charged by Thums Up

The Coca-Cola Company’s Charged by Thums Up is back with a bang, unveiling its electrifying new campaign titled “Mind Charged, Body Charged,” starring Bollywood icons Aamir Khan and Darsheel Safary. This latest endeavor, masterminded by Ogilvy, paints a captivating picture of vivacity and zest, showcasing Aamir Khan in a series of dynamic and fantastical roles, complemented by the youthful vigor of Darsheel Safary.

🚀 Innovative Flavors Meet Cinematic Flair: The campaign introduces the brand’s exciting new Strawberry variant, embarking on a mission to deliver unparalleled and refreshing taste experiences to its audience. The “Mind Charged, Body Charged” film is a spectacle of imagination and adventure, with Aamir Khan’s transformative performances steering the narrative through realms of the extraordinary.

🔋 Nostalgia Meets Novelty: Tish Condeno, Senior Category Director at Coca-Cola India and South-West Asia, expressed enthusiasm about the campaign’s fresh direction and the reunion with Aamir

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Endorsement Deals 2 mins read

Future Elevates Streetwear with Lanvin Lab’s Latest Collection

The prolific rapper Future has once again joined forces with the esteemed Parisian luxury fashion house Lanvin, introducing his second clothing line under the Lanvin Lab umbrella. Following the triumphant debut of his initial collection, this new ensemble continues to draw from Future’s deep-rooted appreciation for both the legacy of Lanvin and the vibrant culture of streetwear. The collection is a dazzling mix of casual essentials and exquisite accessories, designed to cater to a unisex audience with a keen eye for sophisticated layering, tailoring, and a distinctive knack for standout accessories.

🔍 A Fusion of Heritage and Modernity: Lanvin Lab’s latest offering is a creative amalgamation of timeless elegance and contemporary flair, showcasing Future’s unique perspective on fashion. The assortment includes an array of hoodies, sweatpants, t-shirts, and an eclectic selection of accessories such as sunglasses, hats, and an opulent silk travel kit. This collection stands as a testament to Future’s design aspirations and Lanvin’s dedication to craftsmanship,

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Endorsement Deals 2 mins read

Chip Gaines Teams Up with Bobcat Company to Empower DIY Dreams

In a partnership that brings together home renovation fervor and top-notch equipment expertise, Chip Gaines, the spirited co-founder of Magnolia and home improvement enthusiast, has joined forces with the esteemed Bobcat Company. Known for his dynamic role in the beloved series “Fixer Upper,” Gaines is not just a fan but a loyal user of Bobcat machinery, making this collaboration a heartfelt venture into encouraging fans and followers to pursue their DIY ambitions with vigor and confidence.

🏗️ A Long-standing Affection for Bobcat: Gaines’s affiliation with Bobcat extends beyond mere partnership; it’s a testament to a lifelong admiration and reliance on the brand’s machinery to realize substantial home and farm projects. Reflecting on his childhood aspirations and his journey to becoming a household name in home renovation, Gaines highlights Bobcat’s integral role in transforming his visions into tangible realities.

👷‍♂️ Empowering the Community with World-Class Equipment: Through this collaboration,

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Brand Ambassador 2 mins read

Jay Chou Embarks on a Global Journey with Rimowa as the New Face of Luxury Travel

Rimowa, a synonym for luxury travel, has proudly introduced the “King of Mandopop,” Jay Chou, as its latest global ambassador. This partnership marries the elegance of Rimowa’s travel essentials with the iconic status of Chou, whose artistic prowess and cinematic feats have captivated audiences worldwide. From chart-topping albums to roles in Hollywood hits like The Green Hornet and Now You See Me 2, Chou’s diverse talents reflect the versatility and global reach Rimowa aspires to.

🌟 A Symphony of Travel and Artistry: Chou’s appointment is a testament to Rimowa’s commitment to associating with individuals who epitomize global influence and artistic excellence. His journey across various domains of creativity mirrors the brand’s ethos of innovative travel experiences. Rimowa CEO, Hugues Bonnet-Masimbert, expressed admiration for Chou’s extensive impact on the global music scene, making him the ideal ambassador for a brand that stands at the crossroads of tradition and innovation.

🛫 Inspiring a New Era of Travelers:

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Brand Ambassador 2 mins read

Kylie Verzosa Elevates SportsPlus PH as New Brand Ambassador

In a move that’s setting the sports betting world abuzz, SportsPlus PH, a leader in the Philippine sports betting industry, proudly welcomes Kylie Verzosa, actress and Miss International 2016, as its newest brand ambassador. Verzosa, a celebrated figure known for her grace and advocacy, brings a fresh dynamism to SportsPlus PH, aligning with its mission to offer an unparalleled sports betting experience.

📱 A Seamless Sports Experience: Verzosa’s collaboration with SportsPlus PH is not just about adding a face to the brand but enhancing the way Filipinos engage with sports. With her at the helm, SportsPlus PH aims to spotlight its user-friendly platform that provides access to over 30,000 international sports events, making it a go-to destination for sports enthusiasts nationwide.

🏀 Bridging Passion and Convenience: Emphasizing convenience and accessibility, SportsPlus PH, through its partnership with Verzosa, highlights the ease with which fans can immerse in the excitement of live sports. From basketball and soccer to tennis

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Brand Ambassador 2 mins read

NCT’s TEN Elevates to Global Ambassador for Saint Laurent

The fashion realm is abuzz with the electrifying news: NCT‘s Ten, the multifaceted artist known for his impeccable style and magnetic charisma, has officially been crowned a global ambassador for the iconic luxury house, Saint Laurent. This prestigious title was unveiled following Ten’s distinguished presence at the Saint Laurent Men’s Winter 24 fashion show in Paris, marking a momentous milestone in his soaring career.

🇫🇷 A Parisian Affair: Ten’s recent attendance at the fashion spectacle, held amidst the grandeur of Paris Fashion Week, was not merely as a guest but as a symbol of his newly forged alliance with Saint Laurent. His interactions with Saint Laurent’s director, Emmanuel Tomasini, underscored the significance of this partnership, bridging the worlds of global pop culture and timeless French elegance.

👗 A Synthesis of Style and Sound: As a global ambassador, Ten is set to infuse Saint Laurent’s illustrious legacy with his unique flair, merging the vibrancy of music with the sophistication of high

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Brand Ambassador 2 mins read

Antoine Dupont: The New Face of Louis Vuitton

In a thrilling fusion of high fashion and athleticism, Louis Vuitton proudly welcomes Antoine Dupont, the esteemed captain of the French national rugby team, as its newest ambassador. This partnership is part of the broader “premium partnership” between parent company LVMH and the eagerly anticipated Olympic and Paralympic Games set to dazzle Paris this summer. Dupont’s inclusion marks a significant moment in Louis Vuitton’s expanding collaboration with world-class athletes and sporting entities.

🏆 A Synergy of Sports and Style: With the recent entrée of Pharrell Williams as the creative director for men’s wear and the announcement of the LVMH-Olympics collaboration, Louis Vuitton has been at the forefront of blending the dynamic worlds of fashion and sports. Dupont’s appointment follows the recent addition of Victor Wembanyama, the French NBA sensation, highlighting the brand’s commitment to incorporating athletic excellence within its legacy of luxury.

🤺🏊 A Growing Roster of Athletic Elegance:

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Brand Ambassador 2 mins read

Barry Keoghan: Burberry’s New Beacon of Style and Culture

Irish actor Barry Keoghan, celebrated for his role in “Saltburn,” steps into the spotlight as Burberry’s latest brand ambassador, embodying the timeless elegance and innovative spirit of the iconic British luxury fashion house. Keoghan, known for his captivating performances and distinctive style, brings a fresh and dynamic energy to Burberry, reflecting the brand’s commitment to heritage and its pulse on contemporary culture.

🔵 Elegance at the Met Gala: Making a striking appearance at the 2023 Met Gala, Keoghan turned heads in a blue tartan suit, complete with a matching blue rose adorning the pocket of his double-breasted blazer, a nod to the event’s homage to the legendary Karl Lagerfeld. This moment underscored Keoghan’s affinity for Burberry’s unique blend of tradition and modern flair.

🍂 Front Row at Burberry’s Fall 2024 Show: Keoghan’s connection to Burberry was further highlighted at Daniel Lee’s fall 2024 runway show in East London’s Victoria Park, where the actor showcased the brand’s signature black trench coat,

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New Signings 2 mins read

Country Sensations Ole 60 Join Forces with UTA for Global Representation

In a move set to amplify their burgeoning career, Ole 60, the dynamic country music ensemble, has inked a deal with United Talent Agency (UTA) for global representation across all facets of their blossoming career. This talented group, comprising Aden Wood, Ryan Laslie, Jacob Ty Young, Colby Clark, Dustin “Catfish” Fuqua, and Jarrett Davis, has been captivating audiences with their indie southern sound, carving a niche in the heart of country music aficionados.

🔥 Chart-Topping Triumphs and Tour Tales: Ole 60’s ascent in the country music scene is marked by their recent EP, ‘three twenty four’, which soared to the pinnacle of the Apple Country Albums chart. Their track “smoke & a light” claimed the top spot on Spotify’s US Viral 50 Single, further cementing their place in the industry. The ensemble’s live performances are equally compelling, securing them as direct support for Dylan Gossett’s eagerly anticipated No Better Time Tour stops in St. Paul, Chicago, and Nashville. Adding to their impressive itinerary, Ole 60 is set to support Charles Wesley Godwin on five of his shows and will grace the

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New Signings 2 mins read

Erica Tremblay Elevates Indigenous Voices with CAA Partnership

Erica Tremblay, a visionary Native American director making waves with her Sundance hit ‘Fancy Dance’, has embarked on a new journey with Creative Artists Agency (CAA) for representation. Her directorial prowess, showcased through the compelling narrative of ‘Fancy Dance’, starring Lily Gladstone, underscores a bright future in the realm of filmmaking.

🎥 A Debut that Speaks Volumes: ‘Fancy Dance’, marking Tremblay’s directorial debut, brings to the forefront the urgent story of a young woman’s disappearance within northeastern Oklahoma’s Indian Country. This narrative, rooted in Tremblay’s Seneca-Cayuga Nation heritage, extends beyond entertainment to echo the voices of Indigenous communities.

📺 Expanding Her Craft with ‘Reservation Dogs’: Beyond the big screen, Tremblay has lent her storytelling talents to the acclaimed FX series ‘Reservation Dogs’, contributing both as a writer and director. Her involvement has been pivotal in portraying authentic Indigenous experiences with depth and sensitivity.

🍏 Anticipation

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New Signings 2 mins read

Katy O’Brian Rides the Momentum into Gersh Agency

Katy O’Brian, the rising star of ‘Love Lies Bleeding’, has strategically chosen Gersh as her new representation, following a whirlwind of industry buzz and critical acclaim. Her standout performance in the A24 romantic thriller, ‘Love Lies Bleeding’, alongside Kristen Stewart, has catapulted her into the limelight, making her the talk of the town post-Sundance Film Festival.

🏋️‍♀️ A New Force in Hollywood: O’Brian’s portrayal of Jackie, an aspiring bodybuilder caught in a tumultuous romance, showcases her versatility and depth as an actress. The wide theatrical release of ‘Love Lies Bleeding’ on March 15 is eagerly anticipated by audiences and critics alike.

🌬️ Expanding Horizons with ‘Twisters’: O’Brian is set to make waves in Universal’s ‘Twisters’, the sequel to the 1996 blockbuster ‘Twister’. Sharing the screen with Daisy Edgar Jones and Glen Powell, her role promises to add a thrilling dimension to her expanding filmography, with a theatrical release slated for July 19.

🚀 Marvel and

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New Signings 2 mins read

Jessica Marie Garcia Teams Up with CAA: A New Chapter Unfolds

Jessica Marie Garcia, renowned for her dynamic roles in ‘On My Block’ and ‘Lopez Vs. Lopez’, has taken a significant step in her career by signing with CAA for representation. Known for her versatility and captivating performances, Garcia has become a familiar face across a variety of platforms, enchanting audiences with her authenticity and charisma.

🌆 Diverse Roles and Critical Acclaim: Garcia’s portrayal of ‘Jasmine Flores’ in Netflix’s binge-worthy series ‘On My Block’ catapulted her into the spotlight, garnering nominations from the Teen Choice Awards and MTV Movie & TV Awards. Her recurring role in NBC’s ‘Lopez Vs. Lopez’ as cousin ‘Yesika’ alongside George and Mayan Lopez showcases her comedic talent, further solidifying her place in the entertainment industry.

📚 A Rising Star in Television and Film: Beyond her television success, Garcia has made significant strides in film with her performance in ‘Avenge the Crows’, sharing the screen with legends Danny Trejo and Lou Diamond Phillips.

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New Signings 2 mins read

Brian K. Vaughan Elevates the Comic Book Realm: Joins Forces with UTA

In a significant career leap, Brian K. Vaughan, the mastermind behind some of the most revered titles in comic book history, has aligned with UTA for representation. Vaughan, whose pen has brought to life the worlds of ‘Runaways’, ‘Y: The Last Man’, and the enthralling ‘Saga’, stands as a beacon of creativity and innovation in the comic book industry. His accolades include an impressive collection of 14 Eisner Awards and the prestigious Hugo Award for Best Graphic Story, underscoring his exceptional storytelling prowess.

🌆 From Page to Screen: Vaughan’s journey from the comic book pages to screen adaptations highlights his versatility and the universal appeal of his narratives. ‘Paper Girls’, a sci-fi mystery developed alongside Cliff Chiang, found its way to Prime Video, captivating audiences with its intricate plot and depth. ‘Y: The Last Man’, a post-apocalyptic saga co-created with Pia Guerra, and ‘Runaways’, a Marvel comic series developed with Adrian Alphona, have both transitioned to the screen, showcasing Vaughan’s ability to engage across mediums.

🌟 A Saga Continues: Amidst his

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New Signings 2 mins read

Tiago Roberts Teams Up with GM Management for Stellar Representation

In a strategic move to elevate his already burgeoning career, Tiago Roberts, a dynamic force on the acting scene, has inked a deal with GM Management for representation. Roberts, known for his compelling portrayal of Gabriel Ibarra in the riveting Paramount+ series Fatal Attraction alongside Joshua Jackson and Lizzy Caplan, continues to capture the audience’s imagination with his versatility and depth.

🎥 From Thrillers to Holiday Cheer: Beyond the intense drama of Fatal Attraction, Roberts has showcased his range by starring opposite comedy legend Eddie Murphy in the festive Prime Video hit Candy Cane Lane and holding his own in the action-packed Lionsgate heist movie Righteous Thieves with Cam Giganet. His capacity to seamlessly transition between genres underscores his exceptional talent and adaptability.

👮‍♂️🚔 Guest Star Galore: Roberts isn’t new to captivating guest roles, having brought memorable characters to life on popular series like ABC’s The Rookie and CBS’s S.W.A.T., proving his mettle against seasoned actors such as Nathan Fillion and Shemar Moore. Additionally,

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Brand Ambassador 2 mins read

Taylor Fritz Serves Style as BOSS’s New Global Ambassador

BOSS takes a powerful swing into the sports arena by welcoming American tennis sensation, Taylor Fritz, as its new Global Brand Ambassador. This partnership sees Fritz, a figure synonymous with youthful dynamism and exceptional talent on the tennis courts, donning BOSS for an array of occasions. From the intense action of matches to the spotlight of official events and the allure of the red carpet, Fritz is set to embody the BOSS ethos, showcasing the seamless blend of high-performance sportswear and sophisticated style.

👔 Ace of Aesthetics and Performance: As Fritz gears up for the excitement at Indian Wells, his home tournament, he’ll sport the latest from BOSS, merging sleek design with the functionality needed for top-tier athletic performance. His enthusiasm for the collaboration echoes the shared values of excellence and self-determination, underscoring the natural synergy between his approach to tennis and life and the brand’s commitment to empowering individuals to ‘be their own BOSS.’

🇺🇸 Charting New Heights in Tennis and

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Brand Ambassador 2 mins read

Wang Yibo Elevates Lacoste as New Global Ambassador

In a strategic move to deepen its connection with the Chinese market, Lacoste has proudly announced the dynamic Chinese actor and former K-pop sensation, Wang Yibo, as its newest global ambassador. With an impressive digital footprint exceeding 40 million followers on Weibo, Wang’s appointment heralds a new era for Lacoste, marrying the brand’s legacy of elegance with the actor’s daring persona and fashion-forward sensibility.

🔥 A Bold Fusion of Talent and Style: Wang Yibo, known for his multifaceted career from music to acting, embodies Lacoste’s spirit of courage and innovation. His fearless approach to exploring new horizons reflects the brand’s commitment to supporting individuals who dare to lead and inspire. Lacoste commends Wang’s boldness and adventurous spirit, qualities that resonate with its own brand ethos.

🌐 A Viral Sensation and Fashion Icon: The announcement of Wang Yibo as Lacoste’s global ambassador has set the digital world ablaze, amassing over 600 million views on Weibo, underscoring the actor’s vast influence and appeal. This partnership is set

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Campaigns 2 mins read

Issa Rae Champions Authentic Hair Care with Sienna Naturals’ “Rooted in Real” Campaign

Issa Rae, deeply invested in the narrative of healthy, textured hair care, steps into the limelight with Sienna Naturals‘ latest campaign, “Rooted in Real”. As a co-owner and fervent advocate of the brand, Rae’s journey with Sienna Naturals transcends mere business; it’s a shared mission with her sister-in-law and brand founder, Hannah Diop, to enrich the textured hair community with clean, nourishing products.

🌍 A Commitment to Clean and Intentional Ingredients: With a strong belief in the efficacy and integrity of Sienna Naturals, Rae’s involvement goes beyond endorsements. The “Rooted in Real” campaign mirrors this ethos, emphasizing the brand’s dedication to formulating products that are as honest and authentic as the soil they come from. Each ingredient is meticulously chosen for its benefits, ensuring that users embark on a hair care journey that is both effective and grounded in nature.

💧 Navigating the Challenges of Hair Care: Understanding the complexities of managing textured hair,

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Brand Ambassador 1 mins read

Alessandra Ambrosio Glows as ISDIN’s Newest Global Ambassador

ISDIN, at the forefront of international skincare innovation, excitedly welcomes the illustrious Alessandra Ambrosio into its family as the brand’s global ambassador. Renowned for her mesmerizing presence on runways, silver screens, and humanitarian endeavors, Ambrosio brings her personal journey of skincare enlightenment to ISDIN, sharing her success in combating melasma while emphasizing the importance of daily skin nourishment and protection.

🏆 A Night to Remember: Marking this significant collaboration, Ambrosio will grace the 2024 Vanity Fair Oscar Party on March 10th, where ISDIN shines as the event’s official skincare sponsor. This prestigious appearance not only underscores the partnership but also aligns with ISDIN’s commitment to supporting individuals in achieving their best skin, day in and day out.

💖 Embracing Skin Love: Enrique Alonso, ISDIN USA Country Manager, praises Ambrosio’s alignment with the brand’s ethos of “skin love” – a philosophy that transcends occasional beauty rituals,

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