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Campaigns 2 mins read

IU Sparkles in New Sporty Chic Photoshoot as Global Ambassador of New Balance

IU, the beloved singer and now global ambassador for prominent sports brand, New Balance showcases her unique blend of hip and relaxed spring styling in a captivating new photoshoot. Her effortless charm and fashion-forward approach breathe life into the brand’s latest collection, offering fans and fashion enthusiasts alike a glimpse into easy-to-follow block-core styling. IU effortlessly pairs a sleek black windbreaker with tone-on-tone colors, alongside a classic and retro-inspired ivory windbreaker, setting new trends for the season.

🎤🌍 IU’s World Tour Takes the Stage by Storm: Fresh off the success of her ‘2024 IU H. E. R. WORLD TOUR CONCERT IN SEOUL,’ IU is not just making waves in the fashion world but also on global stages. The four-session concert series in Seoul was just the beginning, as IU’s world tour itinerary spans across cities including Yokohama, Taipei, Singapore, and extends to Jakarta, Hong Kong, Manila, and more, finally culminating in an anticipated encore concert at the Seoul World Cup Stadium on September 21st and 22nd.

As

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Brand Ambassador 2 mins read

Shah Rukh Khan Shines as Joy Personal Care’s New Face

Joy Personal Care, a leading name in the Indian personal care landscape, proudly unveils a groundbreaking collaboration with the king of Bollywood, Shah Rukh Khan, as the brand ambassador for its face wash segment. This significant partnership marks a new era for Joy Personal Care, with Khan set to endorse the brand’s flagship product, JOY Lemon Face Wash, alongside the talented Sanya Malhotra. The dynamic duo is poised to captivate audiences in a high-energy commercial slated for release during the eagerly anticipated IPL 2024, leveraging Joy Personal Care’s two-year association as an associate sponsor of the Kolkata Knight Riders to maximize its presence.

🎬 A Duo of Stars for a Stellar Campaign: In a strategic move to bolster its visibility and impact during the IPL season, Joy Personal Care’s upcoming commercial featuring Shah Rukh Khan and Sanya Malhotra is anticipated to be a game-changer for the brand. With an esteemed reputation for championing causes such as women’s empowerment, Khan’s alignment with Joy Personal Care resonates with

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Endorsement Deals 2 mins read

Shahid Kapoor Elevates realme’s NARZO Series

In a strategic move to captivate the hearts of millennials and GenZ, realme announces the iconic Shahid Kapoor as the product ambassador for its NARZO Series. Recognized for his versatility on the silver screen and a vibrant presence that resonates well beyond the boundaries of Bollywood, Kapoor is the epitome of the energy and innovation that the NARZO Series represents. This collaboration is poised to amplify realme’s allure and fortify its rapport with the spirited youth of India.

🔊 A Symphony of Innovation and Charisma: Tao Zhang, the Chief Marketing Officer at realme India, expresses immense excitement about welcoming Shahid Kapoor to the realme family, highlighting the synergy between Kapoor’s dynamic persona and the NARZO Series’ essence. This partnership is envisioned to elevate Narzo’s brand appeal and deepen the connection with India’s youth, who are the series’ core audience.

🎬 Shahid Kapoor on Joining the realme Narzo Family: Sharing his enthusiasm, Shahid Kapoor reflects on the synergy between

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Brand Ambassador 2 mins read

Amrutanjan Electro+ Powers Up with Ruturaj Gaikwad

In a dynamic new partnership, Amrutanjan Healthcare, renowned for its commitment to health and wellness, proudly announces the energetic Ruturaj Gaikwad, the star Indian cricketer, as the brand ambassador for Electro+. This collaboration is set to highlight the essential role of Electro+ in fighting dehydration and fatigue, crucial for maintaining peak performance in sports and daily activities.

📺 A Multilingual Campaign for Maximum Reach: The launch of Electro+’s latest commercial, featuring the vigorous Gaikwad, is a sight to behold. Crafted to resonate with fitness enthusiasts and athletes alike, this advertisement will air in a multitude of languages including Hindi, Marathi, Assamese, Bengali, Kannada, and Tamil, ensuring its powerful message spreads across the diverse landscape of India.

🥤 Innovation at Its Core: With the introduction of a low sugar variant of Electro+, Amrutanjan showcases its unwavering dedication to catering to the health-conscious consumer. S Sambhu Prasad, the visionary behind Amrutanjan Healthcare, and Mani Bhagavatheeswaran, the Chief Marketing Officer, express their excitement about this venture. They emphasize the alignment of Gaikwad’s

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New Signings 2 mins read

Gloria Obianyo’s Diverse Talent Captivates Impression Entertainment

In an exciting development for the entertainment industry, Impression Entertainment has officially welcomed the multi-talented Gloria Obianyo, renowned for her roles in cinematic powerhouses like Dune and the latest Mission: Impossible, as well as her captivating performance in Amazon’s Good Omens. Obianyo’s dynamic range, from the archangel Uriel in Good Omens to her compelling presence in Outlander, underscores her as a force to be reckoned with.

📽 A Star on the Rise: Obianyo’s journey through the realms of sci-fi and historical fantasy has already made significant impacts, with her roles in Mission: Impossible – Dead Reckoning and Dune leaving indelible marks on audiences worldwide. Her earlier work alongside Robert Pattinson in A24’s High Life offered a glimpse into her profound versatility and depth as an actress.

🎭 From Stage to Screen: Beyond the silver screen, Obianyo has illuminated the stage in London’s Almeida Theatre with her performance in King Lear, drawing critical acclaim. Her diverse theatre portfolio,

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New Signings 2 mins read

Tarek and Heather Rae El Moussa Forge New Path with CAA

In a landmark move within the realms of real estate and entertainment, Tarek and Heather Rae El Moussa have partnered with CAA for representation, underscoring their expanding influence in television and beyond. Esteemed for their dynamic presence on HGTV’s The Flipping El Moussas, this power couple is steering towards new horizons.

🌆 Real Estate Meets Reality TV: Heather Rae El Moussa, celebrated for her prowess in real estate showcased in Selling Sunset on Netflix, joins forces with Tarek, her husband renowned for his ventures like Tarek Buys Houses and Homeschooled by Tarek. Together, they’ve introduced Home by THEM, a collection that marries luxury with conscious living.

🔨 Building Dreams: Tarek, a veteran in the real estate scene with TEM Capital, shares his journey through HGTV’s Flip or Flop and Flipping 101, offering viewers an insider’s look into the lucrative yet challenging world of property flipping.

As they align with CAA, Tarek and Heather Rae El Moussa are

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New Signings 2 mins read

Jason Lee Takes His Talent to UTA: A New Chapter Begins

In a significant move that’s sending waves across the entertainment industry, Jason Lee, the dynamic entrepreneur, philanthropist, author, and media personality, has inked a deal with UTA for comprehensive representation. This partnership heralds a new era for Lee, who is best known as the CEO and founder of Hollywood Unlocked, a pivotal platform that has redefined entertainment news and interviews since its inception in 2015.

🚀 A Trailblazer’s Journey: Hollywood Unlocked, under Lee’s visionary leadership, has emerged as a beacon in the entertainment and music landscape, securing its place as a trusted source for breaking news and candid interviews. With strategic podcast and digital series syndication deals through Fox Soul and iHeartRadio, Lee’s influence spans 72 markets, crowning him the leader of the No. 1 weekend show on iHeartRadio.

📺 Rising to Fame: Lee’s path to prominence was paved with notable appearances on VH1’s “Love & Hip Hop: Hollywood” and his role alongside Nick Cannon on MTV’s “Wild ‘N Out,” marking him as a distinctive voice in the realm of reality TV and comedy.

🌍 Expanding Horizons: Beyond his media ventures, Lee has also been an influential

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New Signings 2 mins read

Shelby Lynne’s Exciting New Chapter with Monument Records and Management by Karen Fairchild

Grammy-winning artist Shelby Lynne embarks on an exhilarating new journey in her illustrious music career by signing with Monument Records. In a striking move, Lynne will also receive management from Karen Fairchild of Little Big Town, marking Fairchild’s foray into music management. Monument Records, under the leadership of co-presidents Shane McAnally and Jason Owen, alongside general manager Katie McCartney, celebrates this collaboration with plans to reissue Lynne’s groundbreaking 1999 album, I Am Shelby Lynne, on April 5th, commemorating its 25th anniversary. A special limited-edition vinyl release is also anticipated for the summer.

🎙️ Creative Synergy and New Sounds: Lynne is currently in the studio, working closely with Karen Fairchild, singer-songwriter Ashley Monroe, and acclaimed producer/engineer/mixer Gena Johnson on her forthcoming studio album. This collaboration signifies a return to Lynne’s musical roots, blending her diverse influences across country, rock, and pop genres.

🔁 Full Circle in Nashville: Lynne’s return to Nashville in 2018 has reignited her creative

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New Signings 2 mins read

Robin Tunney Joins Strand Entertainment: A New Chapter for the Acclaimed Actress

Robin Tunney, an actress renowned for her captivating performances on both television and film, has embarked on a new phase of her career by signing with Strand Entertainment. This move aligns her with the newly launched management and production company helmed by industry veterans Jeff Golenberg and Jason Shapiro, positioning her for continued success and new opportunities in the entertainment industry.

🌟 A Versatile Talent: Robin Tunney has made a significant impact with her leading roles in popular TV series like Fox’s “Prison Break” and CBS’s “The Mentalist.” Her ability to portray complex characters has earned her critical acclaim and a loyal fan base. Her role in ABC’s legal drama “The Fix,” co-created by Marcia Clark, further showcases her range and depth as an actress.

📺 Recent Endeavors: Tunney’s recent work includes a recurring role opposite Connie Britton and Taylor Schilling in the Apple TV+ drama series “Dear Edward,” based on Ann Napolitano’s novel. This role highlights her continued relevance and adaptability in the evolving landscape

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Brand Ambassador 2 mins read

KOLON SPORT Introduces GAIA Tough Jacket with SEVENTEEN’s Xu Minghao

KOLON SPORT, renowned for its high-end outdoor lifestyle apparel, unveils its latest innovation – the GAIA Tough Jacket, a masterpiece crafted for the adventurous spirit. Inspired by the earth goddess Gaia, this new launch is set to revolutionize outdoor climbing gear by merging unparalleled functionality with cutting-edge design. Adding an element of celebrity flair, SEVENTEEN‘s Xu Minghao, also known as The8, steps into the role of brand ambassador, infusing the brand with his unique blend of fashion and vitality.

👚 Innovative Design for Ultimate Performance: The GAIA Tough Jacket breaks new ground with its 3D cutting design, providing wearers with enhanced freedom of movement and robust protection. Constructed using the innovative GORE-TEX C-KNIT fabric and GORE-TEX STRETCH material, it promises an extraordinary blend of softness and durable protection, catering to the demands of advanced outdoor enthusiasts. Not only does it offer superior breathability and comfort, but it also enables climbers to exceed their limits without compromise.

🌸 Tailored for Feminine Strength: With a special emphasis

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Brand Ambassador 2 mins read

Harmanpreet Kaur Joins Woloo to Champion Women’s Hygiene

On the auspicious occasion of International Women’s Day, Woloo, an innovative loo discovery tech-enabled platform, proudly announces its partnership with Harmanpreet Kaur, the esteemed captain of the Indian Women’s Cricket Team and the Mumbai Indian IPL team, as its brand ambassador. This collaboration is set to tackle the pressing challenge of washroom hygiene for women across India, a concern that significantly affects women’s health and dignity.

🚺 A Mission for Hygiene and Dignity: With Harmanpreet Kaur’s indomitable spirit and leadership on and off the cricket field, this partnership aims to shed light on the critical issue of inadequate access to clean and hygienic washrooms for women. This alliance seeks to elevate hygiene standards and safeguard the dignity of women nationwide, promoting a healthier and more dignified lifestyle for all.

💡 Driving Change Together: This collaboration between Woloo and Harmanpreet Kaur is poised to make significant strides in advocating for improved washroom facilities for women. By spotlighting the hurdles women face in accessing hygienic washrooms

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Brand Ambassador 2 mins read

Shakib Al Hasan Partners with Tylox as Brand Ambassador

In a significant development within the homecare industry, celebrated cricketer and globally recognized all-rounder, Shakib Al Hasan, has officially been announced as the brand ambassador for the American homecare brand, ‘Tylox.’ The partnership was formalized through a signing ceremony at a prestigious five-star hotel, underscoring the mutual commitment to excellence shared by both Shakib and Tylox.

🤝 A Fusion of Excellence and Innovation: This collaboration brings together Shakib Al Hasan’s unparalleled reputation on the cricket field and Tylox’s dedication to providing top-notch homecare solutions. The partnership is poised to leverage Shakib’s massive influence and popularity to promote Tylox’s innovative products, aiming to improve daily living standards for consumers.

🗣️ Shared Visions and Aspirations: During the ceremony, Remark-Herlan Director and renowned Actor Shakib Khan conveyed his excitement about this collaboration, highlighting the synergy between the cricketer’s dynamic presence and Tylox’s brand ethos. Shakib Al Hasan, in his address, lauded Tylox for its commitment to research and innovation, expressing

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Brand Ambassador 2 mins read

NASCAR Legend Bobby Labonte Rejoins Joe Gibbs Racing as Brand Ambassador

In a thrilling turn of events, NASCAR Hall of Famer, Bobby Labonte, is set to make a grand return to Joe Gibbs Racing (JGR) after a hiatus of 19 years, not as a driver but in the esteemed role of a brand ambassador. This homecoming is celebrated not just by Labonte but by the entire NASCAR community, marking a momentous reunion between the renowned driver and the team with which he achieved significant milestones, including his legendary championship win.

🚗 A Legacy Rekindled: Labonte’s racing career with JGR is storied, highlighted by his driving of the iconic #18 Pontiac, through which he clinched 21 wins and left an indelible mark on the tracks. His tenure at JGR is remembered for unforgettable victories such as the 1995 Coca-Cola 600, the Brickyard 400, and the Southern 500 during his championship year in 2000. His final victory with the team at the 2003 Ford 400 at Homestead-Miami Speedway remains etched in the memories of NASCAR fans.

📢 A New Chapter Begins: Announced during a recent episode of NASCAR Race Hub on FS1, Labonte’s new role signifies a full-circle moment, reuniting him with

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Brand Ambassador 2 mins read

Akash Puri Dazzles as RC Trendsetters’ Newest Brand Ambassador

In an exciting development for the fashion industry, Akash Puri, the dynamic young hero celebrated for his compelling performances in films like Andhra Pori, Mehbooba, Romantic, and Chor Bazar, has been unveiled as the brand ambassador for RC Trendsetters, a brand rapidly becoming synonymous with cutting-edge men’s fashion in Andhra Pradesh and Telangana. Known for his legacy as the son of renowned director Puri Jagannath and his versatile roles from childhood to leading roles, Akash brings a fresh vibrancy and style to RC Trendsetters.

📸 Stylish Transformation Unleashed: Akash Puri recently participated in a stylish photoshoot for RC Trendsetters, showcasing a series of looks that redefine male fashion. The stills from the shoot are creating a buzz on social media, showcasing Akash in a new light that blends contemporary fashion with timeless elegance.

🔝 A Trendsetting Collaboration: This partnership between Akash Puri and RC Trendsetters marks a significant moment in the fashion world, promising to bring forward trends that resonate with the modern man. With his charisma and popularity, Akash is set

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Brand Ambassador 2 mins read

Saucony Welcomes Vanessa Fraser to Its Elite Roster

Saucony, the renowned global performance running lifestyle brand, proudly announces the signing of Vanessa Fraser, a distinguished pro runner with an impressive track record. Fraser, a seven-time All-American hailing from Stanford University, boasts personal bests that mark her as a formidable competitor on both national and global stages. With remarkable achievements in the 3,000m indoors, 5,000m indoors, 10,000m, and half marathon, Fraser’s addition to Saucony underscores the brand’s dedication to supporting the aspirations and successes of women in running.

🌟 A Dual Force in Running and Finance: Based in San Francisco and training with the elite Team Boss in Boulder, Colorado, Fraser not only shines on the track but also excels in the demanding field of private equity financing. Her dual commitment to athletics and her career exemplifies the balance of discipline, resilience, and adaptability that Saucony champions in its athletes.

🔥 Elevating Women’s Participation in Running: Ted FitzPatrick, Saucony’s vice president of product and sports marketing, commends Fraser for her embodiment of the transformational power of running. Her journey and

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Campaigns 2 mins read

SHEIN Empowers Women with Sanya Richards-Ross Collaboration for Women’s History Month

SHEIN, the global powerhouse in online retail, proudly introduces an inspiring collaboration with Sanya Richards-Ross, an Olympic gold medalist whose legacy transcends the track. In a vibrant celebration of International Women’s Day and Women’s History Month, SHEIN taps into the spirit of empowerment, resilience, and family with the exclusive SHEIN x Sanya Richards-Ross collection. This partnership also features the integral contributions of Sanya’s mother, Sharon, and sister Shari, infusing the collection with the strength and unity of female bonds.

👟💖 A Champion’s Touch on Fashion: The SHEIN x Sanya Richards-Ross collection is a testament to the power of women supporting women, offering an exquisite range of 30 pieces. From elegant dresses and vivid tops to essential accessories, each item is carefully curated to inspire confidence and style in every woman. With prices ranging from $3.99 to $36.09, this collection makes empowerment accessible to all.

💪 Empowerment Runs in the Family: Sanya Richards-Ross, alongside

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Campaigns 2 mins read

Hailey Bieber Makes Waves with Victoria’s Secret Swimwear Debut

The fashion world buzzes with excitement as Hailey Bieber, renowned for her impeccable style and modeling prowess, takes a dive into the Victoria’s Secret swimwear collection. Known for her bold lingerie campaigns that capture attention and imagination, Bieber transitions seamlessly into the realm of swimwear, showcasing a stunning royal blue bikini that exemplifies elegance and allure.

👙 Effortless Elegance on Full Display: This collaboration spotlights Bieber’s versatility and innate ability to influence fashion trends, especially when it comes to swimwear. The simplicity of the shoot, featuring Bieber against a minimalist white backdrop, ensures all eyes are on the dazzling swimwear piece, highlighting its unique design and vibrant color.

🏖️ A Natural Fit for Fashion’s It-Girl: Bieber, a beauty entrepreneur and a style icon, has long been celebrated for her trendsetting swimwear looks, whether on vacation or through her innovative campaigns. This latest venture with Victoria’s Secret cements her status as

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Campaigns 2 mins read

Aishwarya Rai Bachchan Shines in L’Oréal Paris’ Total Repair 5 Campaign

L’Oréal Paris, a brand synonymous with beauty and innovation, proudly unveils its latest Total Repair 5 range campaign, featuring the luminous Aishwarya Rai Bachchan as the global spokesperson. This empowering campaign, reaching audiences in Hindi, English, Bengali, Marathi, Kannada, Punjabi, and Telugu, celebrates the brand’s dedication to delivering expert hair care solutions.

🌟 Celebrating Beauty in Diversity: Dario Zizzi, General Manager of L’Oréal Paris India, shared the brand’s enthusiasm for the campaign, highlighting its focus on offering science-backed products that address the unique beauty needs of women everywhere. With the Total Repair 5 range, L’Oréal Paris continues its legacy of providing “5 problems, 1 solution” to hair care, making it a beloved choice for those seeking comprehensive hair health.

💕 Inspiring Confidence Across the Country: Through its widespread launch across digital, television, social media, in-store, and outdoor platforms, the campaign aims to inspire women

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Campaigns 2 mins read

Shanaya Kapoor Glows in Ridhi Mehra’s Bridal Couture, ‘Safarnama’

In a dazzling fusion of tradition and modern elegance, Ridhi Mehra‘s latest bridal collection, ‘Safarnama’, comes to life with the radiant Shanaya Kapoor as its muse. This exquisite bridal edit is a testament to the designer’s flair for merging classic beauty with contemporary zest, capturing the essence of a bride’s magical journey towards her big day.

🌸 A Symphony of Colors and Textures: ‘Safarnama’ is a visual celebration, weaving together vibrant hues and intricate textures that echo the joyous spirit of love. Each piece in this collection is a masterpiece, designed to make every bride feel like the epitome of grace and modernity on her special day.

🌟 The Modern Bride’s Dream: Envisioned for the bride who dares to blend boldness with tradition, ‘Safarnama’ embodies a sense of experimentation while cherishing time-honored customs. Shanaya Kapoor, with her enchanting charm and poised elegance, perfectly captures the soul of this collection, making every ensemble come alive with

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Campaigns 1 mins read

Frankies Bikinis Debuts “In Your Dreams” Collection with Amelia Gray

Fashion’s current it-girl, Amelia Gray, steps into the spotlight once again, this time as the face of Frankies Bikinis‘ mesmerizing “In Your Dreams” collection. This captivating range draws inspiration from the sailor-inspired silhouettes of the ’60s, bringing together a mix of corset dresses, flared skirts, and striped knitted sets. The collection also introduces vintage-inspired slip dresses and a newly reimagined Christabelle Maxi Dress, capturing the essence of dreamy, nostalgic fashion.

🌺 A Fusion of Vintage Charm and Modern Elegance: The “In Your Dreams” collection showcases Frankies Bikinis’ iconic styles, now presented in new prints and shades. Highlight features include delicate lace details, hand-painted petal prints, and light, airy eyelet fabric, offering a blend of timeless elegance and contemporary flair.

📸 Retro-Inspired Campaign Magic: Captured by the talented Sean and Seng and styled by Clare Byrne, the campaign embodies a retro aesthetic that perfectly complements the

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