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Brand Ambassador 2 mins read

Castrol and bp Sign Shah Rukh Khan as Brand Ambassador: Embracing Innovation and Excellence in Lubricants

Castrol, a leading global lubricants brand under the bp Group, has announced a strategic partnership with the iconic Shah Rukh Khan as its brand ambassador. This collaboration signifies Castrol’s commitment to delivering high-performance lubricants and furthering its presence in the automotive industry.

👑 Shah Rukh Khan as Ambassador: Over the next two years, Shah Rukh Khan will be featured in digital, print, and TV campaigns for bp and Castrol, showcasing their extensive range of products designed to enhance vehicle performance.

🔧 Shared Values of Innovation: Sashi Mukundan, President of bp India and Senior Vice President of the bp group, highlighted the association with Shah Rukh Khan as a reflection of their dedication to innovation, performance, reliability, and sustainability in the automotive sector. This partnership underscores their joint efforts in shaping the future of mobility.

💼 Commitment to Excellence: Sandeep Sangwan, Managing Director of Castrol India Limited, emphasized the brand’s

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Brand Ambassador 2 mins read

Eveready Industries India Ropes in Neeraj Chopra as New Brand Ambassador: Powering Excellence and Innovation

Eveready Industries India (EIIL), a leading battery brand, has announced its exciting collaboration with Neeraj Chopra, the reigning Olympic gold medalist and World No. 1 in men’s javelin, as its new brand ambassador. This partnership underscores Eveready’s commitment to excellence and innovation, marked by the launch of the new Ultima Alkaline battery series.

🔋 Ultima Alkaline Series: The Ultima Alkaline battery series represents a significant leap in technology, offering 400% more power for longer running toys and gadgets. Eveready’s focus on delivering long-lasting value-for-money solutions for high-drain devices aligns perfectly with the needs of modern-day India.

🏅 Chopra’s Inspiration: Neeraj Chopra’s remarkable journey to success has inspired millions worldwide, embodying values of performance, power, endurance, and reliability. His partnership with Ultima reflects a shared commitment to setting new benchmarks for excellence in the industry.

💪 Seamless Alignment: Neeraj Chopra emerges as the perfect fit for Eveready, with his

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New Signings 2 mins read

SMAC Entertainment Signs NFL Wide Receiver DK Metcalf For Management: Expanding Brand Presence Beyond the Field

SMAC Entertainment, the renowned management and production company co-founded by Constance Schwartz-Morini and Michael Strahan, has welcomed star NFL wide receiver DK Metcalf to its roster, signaling a strategic move towards expanding his brand presence beyond the football field.

🤝 Collaboration Goals: SMAC will collaborate with Metcalf to identify new business ventures that align with his brand image, including opportunities in entertainment production, future endorsements, licensing, and partnerships. The firm’s dedicated team, led by Jose Diaz, Derek Sanderson, and Georgie Moskowitz, will spearhead these efforts to maximize Metcalf’s potential in diverse sectors.

🏆 NFL Career Highlights: Metcalf, a second-round pick in the 2019 NFL Draft after an impressive collegiate career at the University of Mississippi, has made significant strides since joining the Seattle Seahawks. His NFL debut in 2019 marked the beginning of a stellar career, breaking franchise records and setting NFL records for receiving yards by a rookie in both regular-season and playoff games.

🎬 Entering New

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New Signings 2 mins read

The Girls On The Bus’ Scribe Tawal Panyacosit Inks With M88

Fresh off the Max debut of ‘The Girls on the Bus,’ where he serves as a story editor, Tawal Panyacosit has signed with M88 for representation, marking another milestone in his flourishing career.

🎥 About ‘The Girls On The Bus’: Created by Amy Chozick and Julie Plec, the political drama follows the journey of four female journalists as they navigate the complexities of covering flawed presidential candidates. Panyacosit’s role as a story editor in the series has contributed to its success, with the first two episodes starring Melissa Benoist, Carla Gugino, and more, produced by Berlanti Productions, premiering on March 14.

🖋️ Writing Credits: Panyacosit’s impressive writing credits include collaborations with showrunners Julie Plec and Marguerite MacIntyre on ‘Vampire Academy’ for Peacock, and ‘Life After First Failure’ for CW Seed, a series that he co-created, co-developed, and co-executive produced. His passion for genre storytelling, encompassing magical, mystical, mythological, and musical elements, serves as a driving force in his creative endeavors.

🌍 Diverse Background and Commitment

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New Signings 2 mins read

Melina Kanakaredes Signs With CESD: Versatile Actress Expands Representation

Melina Kanakaredes, renowned for her memorable role as Stella Bonasera in ‘CSI: NY,’ has signed with CESD for representation, marking a new chapter in her illustrious career. Kanakaredes’s portrayal of Detective Stella Bonasera captivated audiences during the six-season run of ‘CSI: NY’ on CBS from 2004-2010, showcasing her talent and versatility as an actress.

🎥 Recent Projects: Most recently, Kanakaredes has been captivating viewers as Nancy Dunlop on Showtime’s hit series ‘Billions.’ Her impressive resume also includes starring roles in NBC’s ‘Providence,’ appearances on ‘The Resident,’ ‘The Practice,’ ‘Leaving L.A.,’ and ‘NYPD Blue.’ She also had a significant arc on the ABC series ‘Notorious,’ alongside Piper Perabo and Daniel Sunjata, as well as a recurring role in the Netflix animated series ‘Blood of Zeus.’

🌟 Feature Film Roles: In the feature film space, Kanakaredes has showcased her talent in a range of roles, including the thriller drama ‘Snitch,’

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New Signings 2 mins read

UTA Signs ‘May December’s Cory Michael Smith: Actor Expands Horizons Across Film, Television, and Theater

UTA has signed actor Cory Michael Smith, known for his role in ‘May December,’ for representation in all areas, with an eye toward securing him new opportunities across film, television, theater, and more. The signing follows Smith’s notable supporting role in ‘May December,’ Netflix’s Oscar- and Golden Globe-nominated drama directed by Todd Haynes. Smith’s portrayal of Georgie, a pivotal character in the film, garnered critical acclaim, contributing to the film’s success as one of the most acclaimed releases of 2023.

📽️ Recent Projects: Currently, Smith is in production on Jason Reitman’s ‘SNL 1975,’ a project chronicling the events leading up to Saturday Night Live’s debut. In this upcoming series, Smith takes on the role of actor and comedian Chevy Chase, showcasing his versatility and range as an actor.

🎬 Career Highlights: Prior to his role in ‘May December,’ Smith has made notable appearances on Gillian Flynn’s Amazon series ‘Utopia’ and Netflix’s ‘Transatlantic.’ His performance

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Campaigns 1 mins read

Bukayo Saka Launches His Own Brand of Nando’s Hot Sauce: ‘Peri-Peri Saka’ Adds Spice to Nando’s Menu

Arsenal’s rising star Bukayo Saka is not just delivering goals on the pitch; he’s spicing things up off the field too. The England international, enjoying a stellar season with 16 goals in 37 appearances for Mikel Arteta’s squad, has teamed up with popular chicken restaurant Nando’s to introduce his own line of hot sauce titled ‘Peri-Peri Saka.’

🌟 A Flavorful Collaboration: The new condiment, available at Nando’s branches across the UK and Ireland starting Tuesday, combines Saka’s love for BBQ and tomato flavors with Nando’s signature Peri-Peri sauce, creating a tantalizing blend that promises to add an extra kick to customers’ meals.

🔥 Spicing Up the Menu: Saka’s passion for spice is well-known, with former Arsenal teammate Pierre-Emerick Aubameyang affectionately calling him ‘Little Chili,’ a nickname that reflects Saka’s fiery style both on and off the pitch.

The collaboration between Bukayo Saka and Nando’s not only celebrates his love

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Campaigns 2 mins read

Calvin Klein Launches New Calvin Klein Home Campaign Starring Camila Morrone

Calvin Klein, a prominent fashion brand owned by PVH Corp. [NYSE], has unveiled its Calvin Klein Home Spring 2024 campaign featuring the talented actress Camila Morrone, showcasing the brand’s latest collection of home essentials. This campaign marks the debut of the first collection under Revman International, Calvin Klein’s license partner for home accessories.

📅 Spring 2024 Campaign Debut: The Calvin Klein Home campaign for Spring 2024 introduces Emmy Award-nominated actress Camila Morrone in a series of cinematic still life portraits alongside the brand’s newest home bedding and bath textiles. The collection includes the Washed Texture Duvet Set in white, the Aquarelle Floral Bed, the Honeycomb Blanket in off white, the Organic Earth Duvet and Sheet Set in mocha brown, and the Entwine Towel in white.

📸 Captivating Visuals: The campaign’s images, beautifully captured by Annemarieke Van Drimmelen, showcase Camila Morrone immersed in the serene comfort of the latest Calvin Klein Home collection. The portraits

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Campaigns 2 mins read

PEPSI Welcomes Summers with a New Campaign and a Brand-New Look with Jacqueline Fernandez

Pepsi®, the iconic beverage brand, is gearing up to embrace the summer season in Sri Lanka with its latest film starring the charismatic Jacqueline Fernandez. Aligned with the campaign positioning ‘Refreshing Pepsi, Bold New Look,’ this TVC offers a modern take inspired by Pepsi®’s legendary Cindy Crawford commercial, showcasing a bold makeover of the Pepsi packaging.

📅 Launch and Concept: The campaign launch coincides with the onset of summer, highlighting Pepsi®’s commitment to refreshing experiences and innovation. The film features a captivating narrative set at a vintage gas station, where Jacqueline Fernandez’s appearance adds an element of allure and excitement to the brand’s new look.

👀 Jacqueline’s Impact: Jacqueline Fernandez’s inclusion in the campaign amplifies its appeal, as she embodies the essence of modernity and style. Her effortless charm and energy resonate with Pepsi®’s message of embracing bold transformations while staying refreshingly cool.

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Campaigns 2 mins read

SKIMS Unveils Men’s All-Star Campaign for March Madness

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men’s All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS’ performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS’ All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS’ solutions-oriented approach to fashion, particularly with its Terry collection designed

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Brand Ambassador 2 mins read

NEXXUS® Names Sofia Richie Grainge as Official Brand Ambassador of New Styling Line

NEXXUS®, a leader in hair care innovation, is proud to announce Sofia Richie Grainge as the official brand ambassador for its new Styling Line. This collaboration marks a significant step in revolutionizing at-home hairstyling, combining expert-level techniques with cutting-edge technology to empower individuals to achieve salon-quality hair effortlessly.

🚀 Game-Changing Styling Line: The new NEXXUS® Styling Line is designed to make on-trend, viral hairstyles accessible to everyone while prioritizing hair health and strength. Featuring the groundbreaking STYLEPROTECT™ Technology, the 11-piece collection not only enhances the durability of hairstyles but also protects strands from damage caused by styling tools.

💡 Inspired by TikTok Trends: With over 32 million TikTok followers who have marveled at her beauty hacks, Sofia Richie Grainge is a natural choice to represent the new Styling Line. Her iconic “lazy girl bun” tutorial has captivated audiences worldwide, and now, fans can effortlessly recreate her signature look

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Brand Ambassador 2 mins read

SEVENTEEN’s Mingyu Named Bulgari’s First Local Ambassador in Korea

Bulgari, the esteemed Italian luxury brand, has officially appointed Mingyu from SEVENTEEN as their first local ambassador for the Korean market, marking a significant milestone in the world of fashion and entertainment. The announcement came on March 19, showcasing Mingyu’s rising influence and impeccable fashion sense. Mingyu made a memorable appearance at the Bulgari Studio Global Event in Seoul, effortlessly showcasing Bulgari’s iconic B.zero1 collection with his signature style and elegance.

👔 A Perfect Fit for Luxury: Mingyu’s selection as Bulgari’s local ambassador underscores his status as a trendsetter and fashion icon. His ability to effortlessly blend Bulgari’s luxury pieces into his wardrobe further solidifies his role as a natural fit for the brand’s image and ethos.

💬 Brand Communication and Future Collaborations: As Bulgari’s local ambassador, Mingyu will not only represent the brand but also actively engage with fans to

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Brand Ambassador 2 mins read

LOEWE Appoints Baifern as Brand Ambassador: A Fusion of Talent and Fashion

Spanish luxury fashion house LOEWE has made a captivating announcement by naming Pimchanok Luevisadpaibul, known as Baifern, as its newest brand ambassador. Baifern, renowned for her outstanding performances in film and television and her deep-rooted passion for fashion, is hailed as a leading talent of her generation, garnering acclaim both in Thailand and globally.

👗 Distinguished Talent Representation: With her impressive portfolio of acclaimed roles, including the lead in “Crazy Little Thing Called Love,” Baifern has earned over 60 film and TV award nominations, solidifying her reputation as a versatile and respected actress. LOEWE’s decision to appoint her as a brand ambassador signifies their recognition of her talent and influence in the entertainment industry.

🌟 Endorsement of LOEWE’s Vision: In her statement, Baifern expressed her excitement to join LOEWE, citing her admiration for the brand’s designs, ethos, and unique communication style. She also highlighted her deep respect for Jonathan Anderson’s dedication to craftsmanship, emphasizing the opportunity to collaborate

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New Signings 2 mins read

Anthony Mrocka Joins HPA Talent for Global Representation: Bridging Worlds with Psychic Insight

HPA Talent, a renowned talent agency specializing in entertainment representation, has proudly announced the signing of celebrity medium Anthony Mrocka for global representation. This partnership signifies a significant milestone in Mrocka’s career as he continues to make a profound impact through his psychic abilities and spiritual connections.

🎤 Diverse Representation: Under the agreement with HPA Talent, Mrocka will be represented across various platforms, including touring, brand partnerships, television, film, and digital media. This comprehensive representation highlights HPA Talent’s commitment to supporting Mrocka’s multifaceted career and expanding his reach to global audiences.

🌟 An Exceptional Talent: Recognized as one of the most gifted psychic mediums of today, Anthony Mrocka’s readings are renowned for their accuracy, detail, and profound insight. His ability to bridge the gap between the living and the deceased has touched the lives of many, offering closure, comfort, and healing to those seeking connection with their loved ones.

👥 Building Connections: Whether conducting live events on tour across the

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New Signings 2 mins read

Outshine Talent Signs mmmmitchell

Outshine Talent has recently made a strategic move by signing Mitchell Halliday, known as mmmmitchell in the beauty community, for representation across all areas. Halliday, a U.K.-based Instagram beauty content creator and the founder of TikTok-viral makeup brand Made by Mitchell, brings a unique blend of creativity and entrepreneurial spirit to the table.

🌟 From Singing to Makeup: Halliday’s journey is one of transformation, transitioning from a career in singing to becoming a prominent figure in the makeup industry. His early twenties saw him pivot to makeup artistry, utilizing Instagram as a platform to showcase his talent and attract a loyal following, which has now surpassed a million followers.

💋 Made by Mitchell Success: In 2020, Halliday took a bold step by launching his own makeup brand, Made by Mitchell, with its flagship product Blursh. The brand quickly gained traction and became one of TikTok Shop’s top beauty sellers, achieving remarkable success with flash sales and livestream campaigns that generated over $2 million in sales within a week.

🚀 Expanding

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New Signings 2 mins read

Nelly Joins WME for Global Representation

Grammy award-winning artist Nelly has made a significant move in his career by signing with WME for global representation, marking a new chapter in his musical journey.

🎶 Touring Triumphs: Nelly’s recent ventures on tour have been met with resounding success, including joining forces with T.I., Ja Rule, and Ashanti for a memorable tour. Notable highlights from the tour include a reported gross of $238,987 at The Venue at Horseshoe Casino in Hammond, Indiana, and grossing $251,853 at M&T Bank Grandstand in Harrington, Delaware, showcasing his enduring popularity and ability to draw crowds.

🎪 Live Performances: Nelly’s stage presence has also been felt at major events like the Lovers & Friends Las Vegas lineup and Life Is Beautiful festival, where he delivered electrifying performances that resonated with audiences. He also joined Snoop Dogg for a memorable date in Jacksonville, Florida, last August, further solidifying his status as a dynamic performer.

🏆 Grammy Tribute and Musical Releases: In addition to his successful tours, Nelly participated in the Grammys

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New Signings 2 mins read

Chris Parnell Joins Buchwald

Renowned actor and comedian Chris Parnell has recently signed with Buchwald for representation, adding another chapter to his illustrious career in the entertainment industry.

🌟 Versatility on Screen: Parnell’s journey in entertainment includes standout roles such as Dr. Leo Spaceman on seven seasons of NBC’s Emmy Award-winning “30 Rock” and Fred Shay on three seasons of ABC’s “Suburgatory.” His presence has been felt across various acclaimed series like “Grown-ish,” “Brooklyn Nine-Nine,” “Black-ish,” “Inside Amy Schumer,” “Will and Grace,” “The Goldbergs,” and “Unbreakable Kimmy Schmidt,” showcasing his versatility and comedic prowess.

🎙️ Voiceover Mastery: Beyond his on-screen work, Parnell has carved a niche in the voiceover realm with iconic roles such as Cyril Figgis on “Archer,” Jerry on “Rick and Morty,” Mr. Peabody on “The Mr. Peabody & Sherman Show,” Snoot on “The Dawn of the Croods,” Migs on “Elena of Avalor,”

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New Signings 2 mins read

Artists First Welcomes Nancy Moscatiello: A Journey from Podcast Success to Film and TV

Artists First, a renowned management and production company, has recently signed Nancy Moscatiello, an investigative journalist and Emmy-nominated producer. Moscatiello gained widespread recognition for her work as the creator and executive producer of the hit podcast “Scamanda,” which has garnered significant acclaim and accolades.

🖋️ A Shift to Visual Storytelling: Going forward, Artists First aims to collaborate with Moscatiello to translate her compelling stories, both old and new, into captivating narratives for film and television. This partnership signifies a strategic move for Moscatiello to expand her storytelling horizons beyond the realm of podcasts.

🎧 Podcast Triumph: “Scamanda” soared to the top of Apple’s podcast charts upon its release last year, showcasing Moscatiello’s meticulous investigative skills and storytelling prowess. The podcast, delving into the intricate web of blogger Amanda Riley’s questionable cancer journey narratives, captivated audiences and earned nominations for Podcast of the Year and Best Crime Podcast at the iHeart Podcast awards.

🎥 From Podcast to Screen: Moscatiello’s

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New Signings 2 mins read

Zach Woods Takes Center Stage at Gersh Agency: A New Era of Representation

In a significant move that amplifies his presence in the entertainment industry, actor and comedian Zach Woods has inked a deal with the esteemed Gersh Agency for comprehensive representation.

🌟 Versatility Personified: Best known for his memorable roles in acclaimed series like “Silicon Valley” and “The Office,” Woods brings a blend of talent and versatility that resonates with audiences worldwide. His portrayal of the endearingly quirky Donald “Jared” Dunn in “Silicon Valley” and the enigmatic Gabe Lewis in “The Office” has solidified his status as a standout performer in both comedic and dramatic realms.

🎬 Captivating Performances: Woods’ recent endeavors have further showcased his range and ability to captivate viewers. From his captivating performances in Apple TV+’s “The Afterparty” alongside Tiffany Haddish and Sam Richardson to his contributions in Max’s “Avenue 5” Season 2 and Jeff Baena’s “Spin Me Round,” where he shared the screen with Alison Brie, Aubrey Plaza, and Lil Rel Howery,

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Endorsement Deals 2 mins read

Michael Kors Embarks on New Fragrance Journey with Irina Shayk and Jon Kortajarena

Michael Kors has unveiled its inaugural fragrances for women and men, signaling a fresh direction in the beauty industry through its collaboration with Irina Shayk and Jon Kortajarena. This launch is set to redefine the essence of luxury, supported by a robust marketing strategy involving both digital and traditional media, alongside dynamic in-store experiences.

🌆 Celebrity Faces of Elegance: The advertising campaign gains star power with Irina and Jon as the faces of the fragrances, epitomizing the jet-set elegance that Michael Kors’ designs are renowned for. Kors praised the duo for their adventurous spirits and magnetic charisma, qualities that resonate with the brand’s vision for these fragrances, aimed at instilling confidence and a zest for life in its wearers.

📸 Glamorous Campaign Imagery: Captured by photographer Lachlan Bailey, the campaign features Shayk and Kortajarena aboard a luxurious yacht, set against the captivating backdrop of

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