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Brand Ambassador 2 mins read

Rocking Star Yash Joins Forces with AkzoNobel’s Dulux Weathershield in Vibrant Partnership

AkzoNobel India, a renowned leader in Paints and Coatings, proudly announces actor Yash as the new brand ambassador for Dulux Weathershield exterior emulsions in India. This exciting collaboration marks the launch of the “It’s Colourful. It’s Powerful.” campaign, showcasing the unbeatable combination of performance and aesthetics offered by Dulux Weathershield.

🌈 Unmatched Performance: Rajiv Rajgopal, Chairman, and Managing Director of AkzoNobel India, expressed enthusiasm about welcoming Yash to the Dulux family, emphasizing his embodiment of Dulux Weathershield’s values of innovation, confidence, and originality. Yash’s widespread popularity and appeal resonate with the iconic status of Dulux Weathershield exterior emulsions.

💪 Strength in Innovation: With Yash as the brand ambassador, AkzoNobel aims to strengthen the connection between Dulux Weathershield and Indian consumers who seek high-performance solutions paired with bold and vibrant colors for their homes.

🎬 Campaign Highlights: Crafted by Mullen Lintas Delhi, the campaign features Yash rigorously

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Brand Ambassador 1 mins read

Cynthia Bailey Joins Forces with Kindra to Empower Women’s Vaginal Health during Menopause

Kindra, the leading brand in menopause and vaginal health, proudly announces actress and model Cynthia Bailey as its brand ambassador. Together, they aim to elevate awareness about menopause and vaginal wellness, fostering open conversations about women’s sexual health throughout their lives. Both Bailey and Kindra are committed advocates for dismantling stigmas surrounding women’s health, recognizing that vaginal health is an ongoing journey without an expiration date.

💧 Comprehensive Solutions: Kindra offers a comprehensive range of medical-grade solutions designed to address various vaginal health needs, from menopausal transitions to postpartum challenges. Their commitment extends to providing educational resources and trusted products that empower women and their healthcare providers in navigating these stages of life.

📢 Sparking Conversations: As the brand ambassador for Kindra, Bailey will leverage her platform to spark meaningful conversations about women’s vaginal health and sexual wellness across social media

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Endorsement Deals 2 mins read

Howzat Unveils The Grand Winnings Playground and ‘Howzat Pe Dekha Hai’ Campaigns with Irfan Pathan

India’s leading multi-gaming app, Howzat, has kicked off its highly anticipated T20 campaign, The Grand Winnings Playground, in conjunction with the captivating digital campaign ‘Howzat Pe Dekha Hai’, featuring the app’s brand ambassador Irfan Pathan. Tailored specifically for the Indian T20 league season, this expansive initiative offers fantasy cricket enthusiasts daily chances to win cars and cash prizes of up to ₹1 crore every match hour. The digital campaign shines a spotlight on real Howzat winners, reinforcing the platform’s motto ‘Sabse Zyada Winners’ and showcasing its dedication to providing the most rewarding gaming experience.

🎯 Thrilling Rewards: As part of The Grand Winnings Playground, players can look forward to unparalleled rewards, including the opportunity to win brand-new cars like Ramprakash from Rajasthan, who recently clinched a car in a thrilling Howzat contest during the Lucknow vs. Chennai match.

🚀 Revolutionizing Fantasy Gaming: The Grand Winnings Playground promises

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Endorsement Deals 2 mins read

Jordan Brand Welcomes Elly De La Cruz to the Family

As Major League Baseball gears up for another thrilling season, Jordan Brand has made a major splash by announcing a new endorsement deal with rising star Elly De La Cruz of the Cincinnati Reds.

🌟 Exciting Partnership: The exciting news was unveiled on Jordan Brand’s Instagram, showcasing De La Cruz as the newest addition to the esteemed Jordan Family. This endorsement deal marks a significant milestone in De La Cruz’s career, aligning him with one of the most iconic sports brands in the world.

🔴 Reds’ Dynamo: Known for his electrifying performances on the field, De La Cruz brings a dynamic blend of speed, power, and defensive prowess to the diamond. Despite some late-season struggles in 2023, his impressive stats speak volumes about his potential and impact on the game.

💪 Key Player: With 35 stolen bases in just 98 games, De La Cruz has established himself as a force to be reckoned with in the MLB. His abilities both at the plate and in the field make him a key cornerstone for the Reds as they strive for success in the upcoming season.

🔥 Building

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New Signings 2 mins read

Barbara “Babs” Costello Signs With CAA

Barbara Costello, the culinary sensation known for her mouth-watering recipes and lifestyle insights on TikTok’s “Brunch With Babs,” has inked a deal with Creative Artists Agency (CAA) for comprehensive representation, marking a significant milestone in her digital journey.

👩‍🍳 Cooking Maestro: With a staggering 8 million followers across various social media platforms and a whopping 3.9 million followers on TikTok alone, Costello has captivated audiences with her delectable recipe videos and engaging content. Her signature “Brunch With Babs” series has garnered 50.5 million likes on TikTok, showcasing her talent for creating culinary delights in a fun and accessible way.

🥞 TikTok Triumphs: Costello’s recent TikTok creations, such as “Easter Egg Boats” and “Slow Cooker Loaded Baked Potato Soup,” have become instant hits, resonating with food enthusiasts and home cooks alike. Her videos not only offer mouthwatering recipes but also practical tips on cleaning, safety, and household management, often featuring her husband, affectionately

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New Signings 2 mins read

Shakira Barrera Signs With Innovative Artists

Shakira Barrera, a versatile talent in the entertainment industry, has inked a deal with Innovative Artists for representation, marking a new chapter in her flourishing career.

🌟 Breakout Roles: Barrera gained widespread acclaim for her standout performance as Yolanda Rivas in Netflix’s hit series G.L.O.W., showcasing her prowess as both an actress and a dancer. Her captivating portrayal of the lady wrestler earned her a dedicated fan base and critical acclaim.

🎬 Exciting Projects: Barrera’s star continues to rise with recent roles like First Officer Jensen Corbyt in Star Wars: Ahsoka, where she shared the screen with Rosario Dawson. She also impressed audiences as Gloria in Greg Garcia’s Sprung on Prime Video, demonstrating her versatility across different genres and characters.

📺 Upcoming Ventures: Fans can anticipate Barrera’s guest-starring appearance on HBO’s Hacks and her series regular role in Marvel’s Ironheart, showcasing her range and talent in diverse projects. Her previous TV credits, including Shameless, Animal Kingdom, It’s Bruno!, and All Rise, highlight her ability to bring depth and

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New Signings 2 mins read

M88 Signs Actor & Comedian Desi Banks

M88, a prominent talent agency, has recently signed actor, stand-up comedian, and entrepreneur Desi Banks for representation, marking a significant milestone in Banks’ thriving career.

🚀 Purpose Chaser Tour: Currently embarking on his “Purpose Chaser” theatre tour across the country, Banks follows up on his successful 50-city tour in 2022. His dynamic performances have earned him recognition and praise, touring alongside comedy heavyweights such as Mike Epps, Deray Davis, Kountry Wayne, Gary Owens, Lavell Crawford, and more.

📱 Digital Sensation: As a prolific content creator, Banks has produced over 3,500 original videos, amassing a dedicated following of over 15 million fans across various social media platforms. His engaging and relatable content resonates with audiences worldwide, showcasing his unique comedic talent and entrepreneurial spirit.

🌟 On-Screen Success: Banks’ star power extends beyond social media, landing him roles in major motion pictures such as Will Packer’s hit film Little, alongside Issa Rae and Regina Hall. He has also showcased

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New Signings 1 mins read

D.B. Sweeney Joins Defining Artists Agency

Actor, writer, and director D.B. Sweeney has recently signed with Defining Artists for representation, marking a new chapter in his versatile career.

🎥 Major Film Role: Sweeney’s upcoming major role in Francis Ford Coppola’s highly anticipated film, Megalopolis, has garnered significant attention. This project reunites Sweeney with Coppola, with whom he collaborated on the 1987 film Gardens of Stone, showcasing their enduring creative partnership.

📺 Television Ventures: On the small screen, Sweeney is set to make waves with a guest-starring role in Amazon’s The Terminal List: Dark Wolf, with filming scheduled to commence next month. His recent recurring appearances in popular shows like Fox’s Call Me Kat and CBS’ B Positive have showcased his range and talent across various genres.

🌟 Diverse Portfolio: Sweeney’s impressive resume includes appearances in acclaimed series such as Empire, Sharp Objects, Ice, S.W.A.T., and Major Crimes, among others. His ability to seamlessly transition between film and television roles highlights his versatility

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New Signings 2 mins read

Casey Sherman Expands Representation with UTA

UTA, known for its stellar representation in the entertainment industry, has expanded its partnership with bestselling author Casey Sherman, moving to represent him across all areas.

🌟 Renowned Author: With a portfolio of 18 captivating books, Sherman has made a significant impact in literature and film adaptations. His works include the acclaimed “The Finest Hours,” which inspired Disney’s action-packed thriller starring Chris Pine, Casey Affleck, and Ben Foster, as well as “Boston Strong,” adapted into the film “Patriots Day” featuring Mark Wahlberg.

📖 Compelling Stories: Sherman’s latest book, “A Murder in Hollywood,” delves into the gripping love affair between screen legend Lana Turner and her gangster boyfriend, Johnny Stompanato. This captivating narrative is currently in development for a feature film, led by screenwriter Terence Winter and producer Rachel Winter.

🏆 Award-Worthy Projects: The bestselling “12: The Inside Story of Tom Brady’s Fight for Redemption,” co-authored with Dave Wedge, is set for development as a scripted limited series by Oscar nominees

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Brand Ambassador 1 mins read

Coach Welcomes Jayson Tatum as Ambassador for Spring 2024 Collection

Coach, the iconic luxury brand, is proud to announce American basketball star Jayson Tatum as its newest ambassador. The launch of the campaign today features the Spring 2024 collection, showcasing exquisite watches and sunwear that embody Coach’s Courage to Be Real mission.

🌸 Springtime Style: The collaboration with Jayson Tatum is rooted in Coach’s dedication to inspiring self-expression and confidence. The Spring 2024 collection reflects the essence of Expressive Luxury, encouraging individuals to embrace their authentic selves with style and courage.

🌟 Championing Ambition: Jayson Tatum’s remarkable journey in the sports industry, coupled with his philanthropic endeavors through The Jayson Tatum Foundation, embodies the spirit of optimism and resilience that Coach celebrates. As a multi-time All-NBA First Team selection, Tatum’s ambition and determination resonate with Coach’s commitment to empowering individuals to reach their full potential.

🔥 A Full Circle Moment: Tatum

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Campaigns 1 mins read

International Delight Teams Up with Victoria Justice for Coachella-inspired Cold Foam Fun

International Delight is thrilled to announce its partnership with multi-talented artist Victoria Justice. As a celebration of music, art, and creativity, Coachella is the perfect setting to showcase International Delight’s Cold Foam, adding a touch of flavor and fun to festival-goers’ coffee experiences.

☀️ Cold Foam Delights: International Delight’s Cold Foam range offers an array of creamy delights that coffee enthusiasts can enjoy right from the comfort of their homes. From classic favorites to trendy new creations, there’s a Cold Foam flavor for every coffee lover.

🎉 Join the Cold Foam Party: Whether you’re soaking in the Coachella vibes or simply enjoying a refreshing coffee moment at home, International Delight and Victoria Justice invite you to join the Cold Foam party and savor the deliciousness of coffee in a whole new way. Cheers to good music, great coffee, and unforgettable moments! 🎶☕

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Campaigns 2 mins read

Sol de Janeiro Partners with Sofia Richie Grainge to Introduce Rio Radiance SPF 50 Sunscreen Collection

Exciting news from Sol de Janeiro as they venture into the sun care market with the launch of their Rio Radiance SPF 50 Sunscreen collection, accompanied by a captivating campaign featuring influencer Sofia Richie Grainge as the face of the brand.

🌴 Embracing Diversity in Sun Protection: Sol de Janeiro’s new range aims to address diverse sun protection needs, ensuring that everyone can enjoy the sun safely while nourishing their skin. The Rio Radiance SPF 50 Sunscreen collection includes three essential products: Body Lotion, Body Spray, and Body Oil, all infused with the brand’s signature Brazilian beauty secrets.

🌅 Sun-Kissed Glow: As the brand known for the iconic Brazilian Bum Bum Cream, Sol de Janeiro is now ushering in a new era with its sunscreen line, offering not just protection but also a radiant glow. CEO and co-founder Heela Yang emphasizes the importance of sunscreen that not only shields the skin but also enhances its natural beauty.

🌺 Sofia Richie Grainge as the Face: Sofia

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Campaigns 2 mins read

Kane Footwear and Brianna Cope Unveil the Kane x Brianna Cope Revive: A Tribute to the Ocean

Exciting news in the world of active recovery footwear as Kane Footwear proudly announces its partnership with professional surfer Brianna Cope and the launch of the Kane x Brianna Cope Revive. This new shoe not only represents Brianna’s love for the ocean but also pays homage to her roots on the beautiful island of Kauai.

🌺 Inspired by Nature: Brianna Cope, a Kane Athlete, shares her deep connection to the ocean and her island home through the Kane x Brianna Cope Revive. The shoe’s off-white upper symbolizes the sandy beaches of Kauai, while the blue marble swirled sole represents the majestic ocean waves that Brianna has been surfing since her youth.

🏝️ A Sanctuary and Safe Place: Growing up on Kauai, Brianna found solace and joy in the ocean, making it her sanctuary and safe place. Despite facing challenges, including being born with a birth defect, Brianna’s love for surfing and the ocean remained unwavering, shaping her identity as a pro surfer and a resilient individual.

🌟 Empowering

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Investments 2 mins read

Rosie Huntington-Whiteley Partners with The Equity Studio for Entrepreneur-led Brands

Exciting news in the world of beauty and lifestyle entrepreneurship as British model and actress Rosie Huntington-Whiteley joins forces with The Equity Studio. Rosie’s investment in The Equity Studio marks a significant step towards supporting and accelerating entrepreneur-led brands in the beauty and lifestyle sectors.

💰 Strategic Investment: Rosie’s partnership with The Equity Studio involves not just financial backing but also strategic advice and resources aimed at empowering entrepreneurs to achieve their full potential. With her industry expertise and passion for innovation, Rosie aims to contribute to the growth and success of emerging brands in the beauty and lifestyle space.

🚀 Accelerating Entrepreneurship: The collaboration between Rosie Huntington-Whiteley and The Equity Studio signifies a shared vision of fostering creativity, innovation, and growth within the beauty and lifestyle industries. By opening up capital resources and leveraging their networks, they aim to create a supportive ecosystem

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Brand Ambassador 2 mins read

Ceec Joins Austine and Partners as Brand Ambassador for Luxury Wines and Spirits

Exciting news in the world of luxury wines and spirits as Austine and Partners proudly welcomes the esteemed celebrity Cynthia Nwadiora, fondly known as Ceec, as their newest brand ambassador. Ceec, renowned for her charm, grace, and influence, brings a touch of elegance and sophistication to Austine and Partners’ portfolio of premium offerings.

🌟 Renowned Influence: Ceec’s impressive presence as a reality television personality, particularly in “Big Brother Naija season 3” and “Big Brother Naija All Stars season 8,” has garnered her a dedicated following and immense respect in the entertainment industry. Her partnership with Austine and Partners signifies a collaboration built on mutual dedication to excellence and delivering exceptional experiences to discerning consumers.

🍇 Embodying Luxury: With her talent, elegance, and influence, Ceec embodies the essence of luxury and sophistication that Austine and Partners’ luxury wines and spirits represent. Her distinctive flair and magnetic

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Brand Ambassador 2 mins read

Gabrielle Union Joins Knix as Global Brand Ambassador, Unveiling “Knix for Life” Campaign

Exciting news in the world of intimate apparel as category-defining brand Knix proudly announces actress, producer, and best-selling author Gabrielle Union as their newest Global Brand Ambassador. This partnership marks a significant moment for Knix as they introduce their empowering new campaign and tagline, “Knix for Life.”

🌺 Breaking Barriers, Embracing Authenticity: Knix’s mission to provide products for every age and stage of life aligns perfectly with Gabrielle Union’s commitment to authenticity and breaking down barriers. As Knix’s Global Brand Ambassador, Gabrielle will champion the brand’s message of inclusivity, empowerment, and breaking taboos on important topics within their community.

💰 Thriving Growth Post-Acquisition: Knix’s partnership with Gabrielle Union comes on the heels of their $400M acquisition by Essity in September 2022. The brand has since experienced remarkable growth, surpassing the 3 million customer mark and achieving double-digit profitability. Gabrielle’s

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Brand Ambassador 1 mins read

TUMI Unveils Mun Ka Young as the Face of Asra Handbag Collection

Exciting news from the world of fashion as renowned brand TUMI announces South Korean actress Mun Ka Young as its newest brand ambassador, spearheading the launch of the exquisite Asra handbag collection.

🌸 Elegance Redefined: The Asra collection represents TUMI’s dedication to crafting women’s handbags that effortlessly transition from day to night. With feminine designs and elevated accents, these bags blend functionality with style, catering to the needs of modern women who exude effortless elegance in their busy lives.

📸 Captivating Campaign: To showcase the Asra collection, TUMI has partnered with Mun Ka Young in a visually stunning campaign directed by C Prinz and photographed by Bibi Cornejo Borthwick. The campaign captures Mun’s grace and modern allure as she navigates through a timeless, museum-like architectural setting, showcasing the versatility and sophistication of the Asra handbag.

Get ready to be captivated by the elegance and charm of TUMI’s Asra collection, brought to life by the impeccable style and representation of Mun Ka Young. Stay tuned for more from this dynamic

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New Signings 2 mins read

Eddie Griffin Joins Independent Artist Group for Exciting New Ventures

In a significant move within the entertainment industry, veteran actor and comedian Eddie Griffin has inked a comprehensive deal with Independent Artist Group, marking a new chapter in his illustrious career.

🎬 Versatile Career: With an impressive resume spanning over three decades, Eddie Griffin has graced the screen in more than 50 films and television shows. He garnered critical acclaim and an NAACP Image Award nomination for his lead role in the beloved sitcom Malcolm & Eddie, which aired for four successful seasons on UPN.

🌟 Star-Studded Collaborations: Griffin’s talent has shone alongside industry giants like Dave Chappelle, Lady Gaga, and Bradley Cooper in the Academy Award-winning film A Star Is Born. His diverse roles range from the intense thriller John Q alongside Denzel Washington to comedic hits like Undercover Brother, the Deuce Bigalow franchise, Norbit with Eddie Murphy, and his own creative endeavors like My Baby’s Daddy, where he showcased his skills as a writer, executive producer, and lead actor.

💼 Comprehensive Partnership: The partnership

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Campaigns 1 mins read

Fashion Icons Unite: Anna Sui x Marc Jacobs Collaboration Celebrates 40th Anniversary

In a dazzling celebration of style and friendship, renowned American fashion designer Anna Sui has joined forces with Marc Jacobs for a limited-edition varsity jacket and bag collection. This exclusive collaboration marks a milestone moment as Marc Jacobs commemorates its 40th anniversary in the fashion industry.

🎨 Creative Fusion: Anna Sui and Marc Jacobs, longtime friends and visionaries in the fashion world, have seamlessly blended their distinct styles and artistic flair to create a collection that epitomizes elegance, innovation, and timeless charm.

💼 Limited-Edition Pieces: The highlight of this collaboration is a stunning varsity jacket and matching bag, meticulously crafted with premium materials and exquisite detailing. Each piece reflects the iconic aesthetics of both designers, showcasing a harmonious blend of classic sophistication and contemporary allure.

🌟 Celebrating Friendship and Fashion: The Anna Sui x Marc Jacobs collaboration not only celebrates four decades of Marc Jacobs’ influence in the fashion world but also exemplifies the power of friendship and

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Campaigns 2 mins read

PrizePicks Teams Up with ‘Suga’ Sean O’Malley in Game-Changing Partnership

PrizePicks, the premier daily fantasy sports platform in North America, has unveiled an exciting multi-year partnership with Bantamweight Champion ‘Suga’ Sean O’Malley, elevating the fan experience to new heights. This collaboration brings together the dynamic world of MMA with the thrill of fantasy sports, promising a fusion of entertainment and engagement like never before.

👊 A Champion’s Alliance: Sean O’Malley, renowned for his electrifying performances and unmatched talent in mixed martial arts, joins forces with PrizePicks as a brand ambassador, amplifying the platform’s reach and impact among sports enthusiasts worldwide.

🔥 Innovative Campaigns: The partnership kicked off with the ‘Less Talk, More Action, More Suga’ campaign, featuring a ‘Pink Out’ takeover of PrizePicks’ Discord channel, exclusive Pink Suga Sean emojis, free entry giveaways, and a risk-free Protected Play during O’Malley’s recent championship match. These initiatives garnered

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