Latest News

Endorsement Deals 2 mins read

Sanya Lopez Named New Face of MAC Cosmetics in the Philippines

Exciting news in the beauty industry as actress Sanya Lopez becomes the newest face of MAC Cosmetics in the Philippines. The announcement was made during the relaunch of MAC’s iconic lip bullets, now known as MACximal Silky Matte Lipstick, at Whitespace Makati, marking a new chapter in Sanya’s partnership with the international cosmetics brand.

πŸ’‹ MACximal Silky Matte Lipstick: The relaunch event showcased the versatility and elegance of MACximal Silky Matte Lipstick, with Sanya Lopez’s makeup artist, Gery Penaso, demonstrating the “Teddy makeup” look, a classic and smoky style that complements the lipstick’s luxurious finish.

πŸ’„ Favorite MAC Lipstick: Sanya Lopez revealed her favorite MAC lipstick shade, Velvet Teddy, describing it as a reflection of her personalityβ€”simple yet competitive. The choice of Velvet Teddy highlights Sanya’s style and individuality, making her an ideal ambassador for MAC’s diverse range of makeup products.

🌟 Star-Studded Crew: Alongside Sanya Lopez, MAC’s lineup of ambassadors for this year includes

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Brand Ambassador 2 mins read

EXO’s Baekhyun Becomes New Bench Endorser

Great news for Filipino EXO-Ls as K-pop sensation Baekhyun from EXO joins forces with popular Filipino fashion brand Bench as their latest brand ambassador. The announcement, made on Bench’s social media pages, has sparked excitement among fans eagerly anticipating Baekhyun’s upcoming activities with the brand.

πŸ‘• Stylish Collaboration: Bench’s decision to tap Baekhyun as their endorser adds another dimension of style and charisma to the brand. Known for his dynamic performances and fashion sense, Baekhyun’s partnership with Bench promises to bring fresh energy and creativity to the fashion scene.

πŸ“Έ Photoshoot Sneak Peek: Bench teased fans with a short video from Baekhyun’s photoshoot, giving a glimpse of the captivating visuals and stylish ensembles that fans can expect to see in the upcoming campaign. The synergy between Baekhyun’s star power and Bench’s trendy aesthetics is sure to resonate with fashion enthusiasts.

🎢 Music and Fashion Fusion: Baekhyun’s solo

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Brand Ambassador 2 mins read

Livvy Dunne and Collegiate Athletes Join Vuori as NIL Ambassadors

California-based brand Vuori continues its commitment to supporting young athletes by adding Livvy Dunne and a roster of other collegiate athletes as NIL (Name, Image, Likeness) ambassadors. This expansion of Vuori’s ambassador program highlights the brand’s dedication to empowering ambitious athletes and fostering an authentic community.

🌟 Empowering Athletes: Karen Riley-Grant, Vuori’s Chief Marketing Officer, emphasizes the brand’s belief in supporting young, ambitious athletes and helping them achieve their goals. The partnership with Livvy Dunne, which started in 2021, serves as a testament to Vuori’s commitment to nurturing talent and telling athletes’ unique stories.

πŸ€Έβ€β™€οΈ Evolution of Partnerships: Vuori’s collaboration with Livvy Dunne showcases how the brand has evolved its partnership to authentically represent her journey as a college gymnast and influencer. The addition of other NIL athletes further strengthens Vuori’s connection with a diverse range of athletes and their communities.

πŸš€ Growing Community: In 2023, Vuori

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Brand Ambassador 2 mins read

Danielle from NewJeans Named Global Ambassador for ‘Celine’

Exciting news in the fashion world as French luxury brand ‘Celine‘ announces Danielle from NewJeans as their new global ambassador. The official announcement was made on March 22, igniting anticipation for the innovative collaboration between Danielle and ‘Celine.’

πŸ“Έ Muse Unveiled: ‘Celine’ took to social media to unveil Danielle as their muse, sharing a captivating photo that encapsulates the essence of the brand’s timeless elegance and Danielle’s unique style. The announcement signifies a new chapter in ‘Celine’s brand narrative, with Danielle bringing her fresh perspective and influence to the global stage.

πŸ’« Global Ambassadorship: As the global ambassador for ‘Celine,’ Danielle is set to engage in various activities and initiatives that showcase the brand’s ethos and vision. The partnership promises a novel synergy, blending Danielle’s fashion sensibility with ‘Celine’s heritage of luxury and sophistication.

🌍 Exciting

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New Signings 2 mins read

Kanaan Brock Signs with 10th Street Entertainment as Up-and-Coming Country Act

Exciting news in the music industry as artist management company 10th Street Entertainment announces the signing of promising country act Kanaan Brock. Hailing from North Carolina and with a background as a former Division 1 college football player, Brock has set his sights on Nashville to pursue his passion for music.

🎀 Talent Discovery: Kanaan Brock caught the attention of 10th Street Entertainment Senior Vice President Scott Frazer during a memorable show where Brock’s voice shone through despite the loud environment. Impressed by Brock’s vocal talent, songwriting ability, and personal story, Frazer knew immediately that a partnership with Brock was inevitable.

πŸ’« Rising Star: With the release of his debut single “Sinner and Saint,” Kanaan Brock showcases his unique style, captivating vocals, and poignant songwriting. The single serves as a testament to Brock’s potential as a rising star in the country music scene, garnering attention and anticipation for his upcoming projects.

🎡 Vision and Collaboration: 10th Street Entertainment is excited to collaborate with Kanaan Brock and support his journey towards becoming

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New Signings 2 mins read

Jane Wu Joins Verve for Representation After Success of ‘Blue Eye Samurai’

Exciting news in the entertainment industry as Jane Wu, the Supervising Director and Producer of the acclaimed Netflix series ‘Blue Eye Samurai,’ signs with Verve for representation. This development comes on the heels of the announcement of the show’s second season and Wu’s promotion to Executive Producer.

πŸ† Annie Award-Winning Series: ‘Blue Eye Samurai,’ known for its captivating storyline and stellar voice cast including Maya Erskine, Kenneth Branagh, Randall Park, and George Takei, has garnered critical acclaim and achieved a 100% critics rating on Rotten Tomatoes since its debut. Wu’s leadership and creative vision have played a pivotal role in the series’ success.

πŸŽ₯ Martial Arts Expertise: Wu’s background in martial arts and her experience as a storyboard artist for notable films such as ‘Mulan,’ ‘Spider-Man: Into the Spiderverse,’ and ‘Shang-Chi,’ as well as TV series like ‘Game of Thrones’ and ‘House of the Dragon,’ showcase her versatility and expertise in both animated and live-action productions.

πŸ”₯ Continued Success:

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Campaigns 2 mins read

Marks & Spencer Unveils SS24 Campaign with Sara Sampaio in New TV Ad

Exciting news from Marks & Spencer as they launch their Spring/Summer 2024 campaign with a captivating TV ad starring actress and model Sara Sampaio. Set to the upbeat sounds of Cyndi Lauper’s iconic 80s hit “Girls Just Want to Have Fun,” the 30-second advert showcases the style and versatility of the new womenswear collection in a playful and confident manner.

🌟 Starring Sara Sampaio: Sara Sampaio brings her charisma and charm to the screen, transforming her surroundings into a personal catwalk and effortlessly showcasing the latest trends from Marks & Spencer’s spring collection. Her dynamic presence captures the essence of style and fun, resonating with the brand’s ‘Anything but Ordinary’ ethos.

πŸ‘— Spring Style Spectacle: The ad highlights the diversity and appeal of the new womenswear collection, featuring Sara Sampaio in stylish ensembles that reflect the spirit of the season. From flared jeans with a 70s vibe to modern, chic outfits, Marks & Spencer celebrates the joy of

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Campaigns 2 mins read

Droom and Badshah Collaborate for Multi-Layered Brand Partnership

Exciting news in the world of entertainment and automotive as Droom, a leading online automobile marketplace, joins forces with renowned entertainment artist and rapper Badshah for a multi-layered brand deal. This strategic partnership marks a significant step towards making Droom the ultimate choice for Millennials and Gen Z consumers.

πŸ’° Investment and Collaboration: As part of the partnership, Badshah has made an investment in Droom, showcasing his confidence in the brand’s potential. Both parties will collaborate closely to enhance Droom’s brand visibility and appeal, leveraging Badshah’s popularity and social media reach to engage with the target audience effectively.

🌟 Perfect Brand Ambassador: Badshah’s urban persona and immense popularity among Millennials and Gen Z make him the ideal brand ambassador for Droom. His alignment with Droom’s target demographic creates a strong brand connection, resonating with consumers who value innovation, trust, and convenience in the automotive sector.

πŸŽ™οΈ

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Campaigns 2 mins read

Stella McCartney Celebrates Sustainability with Cara Delevingne in Summer 2024 Campaign

Fashion icon Stella McCartney is thrilled to unveil her latest campaign featuring the talented Cara Delevingne, highlighting a fusion of style and sustainability.

πŸ“Έ Stunning Campaign: Cara Delevingne takes center stage in Stella McCartney’s Summer 2024 campaign, shot against the backdrop of the Veolia recycling plant in South London. This unique setting reflects Stella’s commitment to environmental consciousness and showcases the beauty of sustainable fashion.

🌍 Environmental Commitment: The Veolia recycling plant symbolizes waste management, energy services, and the transformative process of repurposing waste to depollute, decarbonize, and regenerate resources. Stella McCartney’s brand ethos aligns perfectly with this vision, emphasizing the importance of eco-friendly practices in the fashion industry.

♻️ Most Conscious Collection: The Summer 2024 collection marks a significant milestone for Stella McCartney, with 95% of the materials used being sustainable. This conscious

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Brand Ambassador 2 mins read

NACIFIC Introduces ‘Black Seagrass Body Series’ with K-Pop Boy Band Xikers as Brand Ambassadors

Exciting news in the world of K-beauty as NACIFIC unveils its latest innovation, the ‘Black Seagrass Body Series,’ featuring the vibrant K-pop boy band Xikers as brand ambassadors for hair and body care products. This collaboration marks a celebration of beauty, music, and holistic skincare.

🎀 Ambassador Announcement: NACIFIC’s partnership with Xikers for the ‘Black Seagrass Body Series’ release highlights the brand’s commitment to merging beauty with artistry. As ambassadors for hair and body care products, Xikers bring their youthful energy and style to promote NACIFIC’s innovative skincare solutions.

πŸ“… Photocard Event: To commemorate the launch of the new body care products and the selection of Xikers as brand models, NACIFIC is hosting an exclusive photocard event starting on March 22nd. Customers purchasing the new Black Seagrass Body Series, along with other select products, will receive special Xikers photocards, adding a collectible touch to their skincare routine.

πŸ›οΈ Online

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Brand Ambassador 2 mins read

Varun Dhawan Joins Envy as Brand Ambassador for Bold Fragrances

Exciting news in the world of fragrances as Envy, a renowned brand, welcomes Bollywood celebrity Varun Dhawan as its brand ambassador. With his bold and dynamic personality, Varun Dhawan embodies the spirit of Envy’s ‘let them envy’ approach, adding a new dimension to the brand’s promotion initiatives.

πŸ‘‘ Youth Icon: Varun Dhawan’s status as a youth icon and his ‘no compromising’ attitude make him the perfect fit for Envy. His style, energy, and adventurous spirit resonate with the brand’s commitment to youthfulness and providing exceptional fragrances that leave a lasting impression.

πŸš€ Strategic Partnership: Envy’s decision to onboard Varun Dhawan as its brand ambassador is a strategic move as part of its long-term expansion plan. This collaboration aims to enhance the brand’s visibility and reach through multi-channel campaigns, including TVCs and social media initiatives, featuring Varun Dhawan prominently.

🌺 Unleashing the Essence: Varun

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Brand Ambassador 2 mins read

Genelia Deshmukh Joins Youmaa as Brand Ambassador for Children’s Fashion

Exciting news in the world of children’s fashion as Youmaa, a renowned children’s clothing brand, announces its collaboration with actress Genelia Deshmukh as its brand ambassador. This partnership marks a celebration of childhood innocence and style, aiming to redefine the landscape of kids’ fashion.

🌟 Celebrating Childhood: Genelia Deshmukh, known for her versatile roles across various industries, brings her unique perspective as a mother of two to endorse Youmaa’s vision of quality, comfort, and style in children’s clothing. Her involvement underscores the brand’s commitment to creating clothing that resonates with parents and celebrates the joy and wonder of childhood.

πŸ‘Ά Essence of Youmaa: Founded by a group of passionate parents, Youmaa goes beyond being just a clothing brand. It embodies the essence of childhood, emphasizing imagination, creativity, and wonder in every garment. Each outfit is meticulously designed to capture the spirit of childhood and allow kids to feel comfortable and happy in what they wear.

πŸ‘©β€πŸ‘§β€πŸ‘¦ Empowering Kids:

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Campaigns 2 mins read

Brian Baumgartner, A.K.A. Kevin from ‘The Office,’ Teams Up With Mountain Dew for Cincinnati Chili Promotion

Get ready for a flavor-filled collaboration as actor Brian Baumgartner, famously known as Kevin Malone from the iconic NBC series The Office, joins forces with Mountain Dew for an exciting promotion centered around Cincinnati’s beloved chili culture.

🍲 Chili Connoisseur: Baumgartner, renowned for his role as the lovable and chili-savvy Kevin Malone, brings his expertise and humor to the table for this special partnership. With Cincinnati’s chili institutions making the switch to Coke products, Baumgartner’s connection to chili takes center stage in this unique collaboration.

πŸ₯€ Free Drink Offer: In response to the news of the chili chains transitioning to Coke, Mountain Dew launches a special promotion. Customers can enjoy a complimentary Mountain Dew beverage with their Cincinnati chili purchase, whether they’re dining in or ordering takeout. This initiative aims to keep the spirit of pairing chili with Mountain Dew alive, even as beverage preferences shift.

πŸ“° Social Media Buzz:

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Campaigns 2 mins read

Joanna Gaines and Loloi Unveil Magnolia Home Collection: Nature-Inspired Elegance

Fans of home design luminary Joanna Gaines and textile brand Loloi are in for a treat as they unveil their latest collaboration – the Laurence Graff Signature Collection campaign “Elegance”.

🌿 Nature-Inspired Design: Gaines’s design philosophy embraces the beauty of nature, evident in the new drop of 29 rugs and 21 throw pillows that embody earth tones like warm oatmeal and rich cocoa. These pieces, crafted from natural materials like wool and jute, resonate with a timeless elegance and a touch of sophistication.

✨ Vintage-Inspired Motifs: The collection showcases vintage-inspired motifs, including medallions in the power-loomed Mona Collection, classic prints like the ticking stripe of the indoor/outdoor Charlie Collection, and subtle geometric patterns found in the hand-tufted wool Jones Collection. The Gigi Collection stands out with its ornate, raised designs, capturing Gaines’s favorite blend of classic charm and emphasis on texture.

♻️ Sustainable Commitment: Loloi’s

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New Signings 2 mins read

Filmmaker Duo Fernanda Valadez, Astrid Rondero Sign With CAA Following Sundance Award Win

In a significant move that underscores their rising prominence in the film industry, filmmaker duo Fernanda Valadez and Astrid Rondero have officially joined Creative Artists Agency (CAA), marking a pivotal milestone in their careers post their Sundance Award triumph.

πŸ† Sundance Success: Valadez and Rondero’s collaborative prowess was showcased in their co-directed and co-written masterpiece “Sujo,” which premiered at this year’s prestigious Sundance Film Festival. The film garnered critical acclaim and clinched the Grand Jury Prize for World Dramatic competition, solidifying their status as visionary filmmakers.

🎬 Previous Triumphs: The duo’s track record of success extends beyond “Sujo.” Their previous work, “Identifying Features,” garnered international recognition by winning the Best International Feature at the 2021 Gotham Awards. This film, directed by Valadez and co-written, co-produced, and co-edited by Valadez and Rondero, also made waves at Sundance 2020, clinching audience and screenwriting awards.

πŸ… Awards and Accolades: Rondero’s directorial debut, “The Darkest

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New Signings 2 mins read

Tosin Morohunfola Signs With ColorCreative

Renowned actor, writer, director, and producer Tosin Morohunfola has inked a significant deal with ColorCreative for management, marking a new chapter in his already illustrious career.

🌟 Upcoming Projects: Morohunfola’s star continues to rise as he gears up to share the screen with Shannon Thornton in Tyler Perry’s highly anticipated drama feature “Joy Ridge,” set to grace Amazon MGM Studios soon. This collaboration promises to showcase Morohunfola’s exceptional talent in a captivating narrative.

πŸ“Ί Television Triumphs: With an impressive repertoire, Morohunfola has left an indelible mark on television. From his standout role as a series regular in Starz’s “Run the World” to memorable appearances in Max’s “Julia,” Showtime’s “The Chi,” and NBC’s “Chicago Med,” his versatility and depth as an actor shine through.

πŸŽ₯ Silver Screen Success: Morohunfola’s contributions extend to the silver screen with noteworthy performances in Amazon’s “Blackbox” alongside Phylicia Rashad, Kevin Willmott’s “The 24th” (earning a NAACP

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New Signings 1 mins read

Sugar23 Signs β€˜Ozark’s Charlie Tahan

Sugar23 has signed Charlie Tahan, the actor, writer, and director best known for his breakout starring role on Netflix’s Ozark, for management.

⭐ Background on Ozark: The Emmy-winning Ozark follows Marty Byrde (Jason Bateman), a financial planner entangled in a dangerous world of money laundering and drug cartels. Tahan’s character, Wyatt Langmore, is a fan favorite known for his intelligence and introspection despite a troubled past.

🎬 Diverse Career: Tahan’s talent extends beyond Ozark, seen in his roles alongside Christian Bale in The Pale Blue Eye and with Ben Mendelsohn in The Land of Steady Habits. He has also featured in notable films such as I Am Legend, Poms, Frankenweenie, Wiener-Dog, and Blue Jasmine.

Sugar23’s signing of Charlie Tahan highlights the agency’s commitment to nurturing versatile and acclaimed talents across various entertainment platforms. Tahan’s multifaceted career trajectory promises exciting prospects ahead under Sugar23’s management.

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New Signings 1 mins read

Kenny Ortega Returns to Paradigm: A Triumph in Hollywood Talent

Kenny Ortega, the mastermind behind Disney Channel hits like High School Musical and Descendants, has made a triumphant return to Paradigm for representation.

🌟 A Hollywood Comeback: Ortega’s journey back to the renowned talent agency follows his previous stint at A3 Artists Agency. His return to Paradigm is a testament to his enduring influence and creative prowess in the entertainment industry.

πŸŽ₯ Legendary Portfolio: Ortega’s illustrious career spans iconic films such as Newsies (1992), the original Dirty Dancing, Hocus Pocus, Ferris Bueller’s Day Off, Pretty in Pink, and Xanadu. His groundbreaking work on the High School Musical franchise earned him an Emmy for choreography, solidifying his reputation as a visionary director and choreographer.

🎡 Musical Mastery: Beyond the silver screen, Ortega has left his mark on the music industry, directing and choreographing music videos, live TV performances, and concerts for a star-studded lineup including Miley Cyrus, Cher, Madonna, Michael Jackson, Barbara Streisand, Diana Ross, Mick Jagger, Gloria Estefan, Gladys

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Brand Ambassador 2 mins read

Pat Cummins Brings His Signature Poise to Carrera as the Brand’s New Ambassador

In sports, there are individuals who transcend their sport, embodying excellence and a unique style that sets them apart. Pat Cummins is one such figure, daring to be different and pushing the boundaries of what’s possible. Carrera, known for its innovative eyewear designs and commitment to excellence, finds a perfect match in Cummins as they both strive to be at the pinnacle of their respective industries.

🌍 A Historic Comeback: Amidst Australia’s remarkable comeback in the 2023 ODI World Cup, Pat Cummins emerged not just as a cricketing hero but also as a symbol of resilience and leadership. Cummins, Australia’s captain, led the team to a historic nine consecutive victories, including a memorable upset win over host nation India. His remarkable performance on the field immortalized him as one of cricket’s greatest captains, showcasing his skill with both the ball and bat.

🌟 Beyond Sports Excellence: Cummins’ star continues to rise, not just for his on-field achievements but also for his embodiment of determination,

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Brand Ambassador 2 mins read

Tommy Hilfiger Unveils Georgia May Jagger as Summer 2024 Watch and Jewellery Collection Ambassador

Tommy Hilfiger, the iconic fashion brand, has proudly announced Georgia May Jagger as the brand ambassador for its Spring Summer 2024 watch and jewellery collection campaign. Georgia May Jagger’s natural charisma, optimism, and effortless style perfectly embody Tommy Hilfiger’s Classic American Cool DNA, bringing a refreshing touch to the brand’s latest offerings. The campaign, captured by Scott Trindle in the picturesque setting of Barcelona, Spain, showcases the fusion of timeless elegance and contemporary allure.

⌚ Women’s Watch Collection: The Spring Summer women’s watch collection introduces the Sport Lux range, featuring bold 40mm stainless-steel cases with ceramic accents, multifunctional movements, and crystal indexes. The collection highlights a dressed-up timepiece with a crystal-set bezel and tonal dial, presented on link bracelets for a relaxed yet sophisticated spring aesthetic. Versatile jewellery styles complement the watches, including integrated bracelets in various finishes like carnation gold and 14K gold

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