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Management Signings 2 mins read

Lil Nas X Signs with Crush Music for Management

Lil Nas X has signed with Crush Music for management. He continues his representation with United Talent Agency (UTA) and remains under contract with Columbia Records. Previously, he was managed by Rebel Management.

Recent Releases and Upcoming Projects: In November 2024, Lil Nas X released the single “Need Dat Boy” via Columbia Records. His last full-length album, Montero, was released in 2021, featuring hits like “Montero (Call Me By Your Name)” and “Industry Baby.” In early 2024, he returned with the single “J CHRIST,” which garnered attention for its provocative themes. Following that, he announced a new project titled dreamboy, with its first phase beginning in November 2024. The lead single, “Light Again!”, co-produced by Thomas Bangalter of Daft Punk, was released alongside a music video directed by Andrew Donoho. These releases indicate a vibrant and daring new era in his music.

Career Highlights: Lil Nas X first gained prominence with his 2019 country-rap single

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Rep Moves 2 mins read

James Gosnell Joins MAC Agency

Agent James Gosnell has officially joined MAC Agency, marking a new chapter in his career after previously working at IAG, where he represented artists like BigXThaPlug. MAC Agency has confirmed that Gosnell will be starting fresh in his new role and will not be bringing any clients with him.

MAC Agency’s Rise in the Hip-Hop Industry: Founded by Andrew Lieber, MAC Agency has rapidly ascended as a formidable force in the hip-hop live booking industry. Lieber, who began his career managing tours for artists like King Los and Cory Gunz, established the agency with a focus on identifying and nurturing emerging talent. Over the years, MAC Agency has worked with some of hip-hop’s biggest names, including DaBaby, YoungBoy Never Broke Again, Rod Wave, Polo G, Toosii, Yo Gotti, and Moneybagg Yo. Unlike traditional agencies that sign artists to exclusive deals, MAC Agency operates with a more flexible approach, maintaining close relationships with many artists and often serving as the preferred agency for booking their live performances.

Strategic Festival Placements: The agency’s influence is evident in major music festivals. At Rolling Loud California 2024, MAC Agency

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New Signings 1 mins read

Giggs Signs with CAA for Worldwide Representation (Excluding North America)

British rap icon Giggs has signed with Creative Artists Agency (CAA) for worldwide representation, excluding North America. The influential London artist will continue to be managed by Olympus Projects as he expands his global reach.

Giggs Continues to Shape UK Rap: Since breaking out in the mid-2000s, Giggs has cemented himself as one of the most respected and influential figures in UK hip-hop. Over the years, he has worked with major artists such as Drake, Ed Sheeran, Pop Smoke, Meek Mill, and Jadakiss, bridging the UK and U.S. rap scenes. His 2016 album Landlord was a commercial success, reaching No. 2 on the UK Albums Chart, while his 2019 project Big Bad… continued to showcase his dominance.

Recent Releases and Career Milestones: Giggs’ latest release, Time, a collaboration with rising artist Strandz, adds to his extensive catalog of hard-hitting anthems. His most recent album, Zero Tolerance, was released in 2023 under his

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Agency Signing 2 mins read

D-Block Europe signs with Wasserman Music

London-based hip-hop collective D-Block Europe has entered into a representation agreement with Wasserman Music, covering all territories worldwide except North America. This strategic partnership aims to bolster the group’s international presence and expand their reach across key global markets. They will continue to be managed by DBE Live.

D-Block Europe, consisting of members Young Adz and Dirtbike LB, has rapidly ascended in the UK music scene with their distinctive blend of melodic rap and candid lyricism. Their discography includes multiple chart-topping projects, such as the mixtapes “Home Alone” and “PTSD,” both of which secured top 10 positions on the UK Albums Chart. Their debut studio album, “The Blue Print – Us vs. Them,” released in 2020, further solidified their status by reaching number two on the charts.

D-Block Europe’s latest single, “Won’t Ever Know” featuring

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Brand Ambassador 2 mins read

Shenseea Signs New Endorsement Deal With The Mane Choice

Jamaican singer and songwriter Shenseea has been appointed as the global ambassador for The Mane Choice, a renowned hair care brand. In her new role, Shenseea will collaborate with the brand to promote hair health and beauty, reflecting her personal journey and commitment to self-expression.

Shenseea, born Chinsea Linda Lee on October 1, 1996, in Jamaica, has rapidly ascended in the music industry with her distinctive blend of dancehall and reggae influences. She first gained widespread attention with her 2016 hit single “Loodi,” featuring Vybz Kartel. Her debut studio album, “Alpha,” released in 2022, peaked at number two on the Top Reggae Albums chart and number three on the Heatseekers charts. 

Throughout her career, Shenseea has received several accolades, including winning Best Reggae Act at the 2021 MOBO Awards. She was also nominated for the NAACP Image Award for Outstanding International Song in 2023 for “Diana,” a collaboration with Fireboy DML and Chris

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Agency Signing 2 mins read

Jalen Milroe Signed with Klutch Sports Group for Representation

Alabama quarterback Jalen Milroe has officially signed with Klutch Sports Group for representation as he prepares for the 2025 NFL Draft. Klutch Sports announced the partnership on January 22, 2025, welcoming Milroe to their 2025 NFL Draft class. He is represented by Harlo Sports Group for off-field endeavors.

Career Highlights: Milroe attended Tompkins High School, where he amassed 3,825 passing yards, 559 rushing yards, and 53 touchdowns over his high school career, leading his team to over 30 victories in three seasons.

After high school, he took over as Alabama’s starting quarterback in 2023, starting a notable collegiate career. In his first full season as a starter, he threw for 2,834 yards and 23 touchdowns, with only six interceptions. The following year, while his passing yards slightly increased to 2,844, he experienced a dip in touchdowns to 16 and an uptick in interceptions to 11. However, he showcased his dual-threat capabilities by rushing for 726 yards

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New Signings 1 mins read

Nickeil Alexander-Walker has signed with CAA

Nickeil Alexander-Walker, the versatile 6’5″ shooting guard currently with the Minnesota Timberwolves, has officially signed with Creative Artists Agency (CAA) for representation. 

Career Highlights: Alexander-Walker was selected 17th overall in the 2019 NBA Draft by the Brooklyn Nets and subsequently traded to the New Orleans Pelicans. He made an immediate impact in his rookie season, showcasing his scoring ability with a career-high 37 points against the Los Angeles Clippers on January 13, 2021. 

In 2023, he signed a two-year, $9 million contract with the Minnesota Timberwolves, where he has continued to be a valuable contributor. On the international stage, Alexander-Walker was part of Canada’s historic bronze medal-winning team at the 2023 FIBA Men’s Basketball World Cup. 

By signing with CAA, Alexander-Walker joins a star-studded roster that includes NBA standouts such as Devin Booker, Tyrese

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Agency Signing 2 mins read

Nicole Scherzinger Signs with Crush Music for Management

Nicole Scherzinger, renowned for her dynamic presence in the music and entertainment industry, has recently joined the roster of Crush Music for management representation. Crush Music, a full-service music company with offices in New York and Los Angeles, guides the careers of global superstars such as Sia, Lorde, and Green Day. Scherzinger continues to be represented by Creative Artists Agency (CAA).

Career Highlights: Scherzinger first gained prominence as a member of Eden’s Crush, an ensemble assembled through a talent competition, before achieving international fame as the lead singer of the Pussycat Dolls. Under her leadership, the group became a global sensation with hits like Don’t Cha, Buttons, Stickwitu, and When I Grow Up. Their debut album, PCD (2005), was a commercial success, followed

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Music 2 mins read

FloyyMenor signs with IAG

Rising Latin music sensation FloyyMenor has officially signed with Independent Artist Group (IAG) for booking representation. He continues to be managed by Markeisha Darden.

Career Highlights: The 19-year-old Chilean singer-songwriter gained international acclaim with his reggaeton hit “Gata Only,” a collaboration with Cris MJ. The track was named TikTok’s Global Song of the Summer and Global Song of the Year in 2024, amassing over 50 million creations on the platform and generating more than 74 billion streams. 

“Gata Only” achieved significant chart success, reaching the top five on the Billboard Global 200 and topping the U.S. Hot Latin Songs chart. Following the success of “Gata Only,” FloyyMenor continued to build his discography with tracks like “Por Ti Jalo Gatillo” and “Un Star,” further establishing his presence in the Latin music scene. His unique vocal tone and

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New Signings 2 mins read

Tee Grizzley signs with IAG

Detroit rapper Tee Grizzley has signed with Independent Artist Group (IAG). He continues to be managed by Markeisha Darden.

Tee Grizzley, born Terry Sanchez Wallace Jr., emerged as a prominent figure in the Detroit hip-hop scene with his debut single, “First Day Out,” in 2016. The track’s raw narrative and authentic portrayal of his life experiences garnered significant attention, propelling him into the national spotlight.

Career Highlights: Following the success of “First Day Out,” Tee Grizzley released his debut mixtape, My Moment, in 2017, which earned him two BET Hip Hop Award nominations for Best New Hip-Hop Artist and Best Mixtape.

In 2018, he delivered his debut studio album, Activated, which showcased his lyrical prowess and storytelling abilities. Continuing his momentum, Tee Grizzley released Still My Moment in 2018 and The Smartest in 2020, further solidifying his place in the hip-hop community.

His

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Agency Signing 2 mins read

Ludacris signs with UTA

Renowned rapper and actor Chris “Ludacris” Bridges has recently signed with United Talent Agency (UTA) for representation. He continues to be managed by Ebony Son Entertainment and his publicity is handled by Rogers & Cowan/PMK.

Career Highlights: Ludacris first rose to fame in the early 2000s with hits like What’s Your Fantasy and Southern Hospitality, becoming a dominant force in Southern hip-hop. His 2001 album, Word of Mouf, was a commercial success, featuring chart-topping singles such as Area Codes (featuring Nate Dogg) and Rollout (My Business). Over the years, he has collaborated with top artists like Missy Elliott, Usher, and Pharrell Williams.

Beyond music, Ludacris has built a thriving acting career, best known for

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Agency Signing 2 mins read

Ashton Jeanty signs with Disruptive Sports

Boise State’s star running back, Ashton Jeanty, has officially signed with Disruptive Sports for representation as he prepares for the 2025 NFL Draft. The signing was commemorated with a special event at the Tower Club in Dallas, Texas, on January 11, 2025. 

Career Highlight: During the 2024 season, Jeanty delivered a record-breaking performance, amassing 2,601 rushing yards and 29 touchdowns, leading the nation in both categories. His rushing yardage was just 27 yards shy of Barry Sanders’ long-standing single-season FBS record set in 1988. 

Jeanty’s outstanding season earned him several prestigious awards, including the Maxwell Award and the Doak Walker Award. He was also named a unanimous All-American and secured the Mountain West Conference Offensive Player of the Year title for the second consecutive year. 

In recognition of his academic and athletic excellence, Jeanty was honored with the Bobby Bowden Trophy. He further demonstrated his commitment to education and community by establishing the Ashton Jeanty Endowed

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Endorsement Deals 3 mins read

Azurá Stevens Joins Lendistry as Its First Brand Ambassador

LOS ANGELES, January 28, 2025 – Lendistry, a leading minority-led fintech, has named Los Angeles Sparks forward-center Azurá Stevens as its first-ever brand ambassador. This partnership reinforces Lendistry’s commitment to supporting small businesses, particularly in underserved communities, while strengthening its relationship with the LA Sparks, for whom it became the Official Small Business Lender in 2024.

Selected as the sixth overall pick in the 2018 WNBA Draft by the Dallas Wings, Stevens immediately made an impact in her rookie season, earning a spot on the WNBA All-Rookie Team. In 2020, she was traded to the Chicago Sky, where she played a crucial role in the team’s 2021 WNBA Championship run, adding her name to the league’s elite list of champions.

In 2023, Stevens signed with the Los Angeles Sparks, bringing veteran experience and leadership to the roster. Her ability to stretch the floor, defend multiple positions, and contribute on both ends of the court has made her a valuable asset throughout

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Campaigns 2 mins read

Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and the bold textures of Nerds’ candy, aiming to deliver a visually striking and sensory-rich experience.

This

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Agency Signing 2 mins read

Jasial signs with UTA

United Talent Agency (UTA) has recently signed rising Latin music artist Jasiel Nuñez. Nuñez has been making waves in the music industry with his unique blend of reggaeton and Latin trap, capturing the attention of audiences worldwide. He continues to be managed by Z Records.

Career Highlights: Hailing from Guadalajara, Mexico, Nuñez has collaborated with prominent artists, contributing to his growing prominence in the industry. In 2023, Nuñez collaborated with Peso Pluma on the track “Rosa Pastel,” which marked his debut on the Billboard Hot 100, peaking at number 93.

Further solidifying his presence, Nuñez released the single “Bipolar” in collaboration with Peso Pluma and Junior H. The track achieved notable chart success, peaking at number 60 on the Billboard Hot 100 and reaching number seven on the Hot Latin Songs chart. His collaboration

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Uncategorized 3 mins read

Charli XCX Partners with Uber Eats for Star-Studded Super Bowl Campaign

British pop sensation Charli XCX has partnered with Uber Eats for their latest campaign, leading up to a highly anticipated Super Bowl commercial set to air on February 9, 2025. In a playful teaser released ahead of the big game, Charli XCX teams up with lifestyle icon Martha Stewart in a humorous exchange that has garnered significant attention. The duo participated in the TikTok trend “We Listen and We Don’t Judge,” humorously exchanging barbs and revelations. Stewart joked about not recognizing Charli XCX’s name and confusing it with a Wi-Fi password, while Charli humorously remarked she expected Stewart to handle catering. The teaser ended with Stewart cheekily asking, “Who are you again?” 

This collaboration with Uber Eats is the latest in a series of high-profile partnerships for Charli XCX. In October 2024, she announced an endorsement deal with Converse, celebrating her love for the Chuck Taylor All Star

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Agency Signing 2 mins read

Hip-Hop and R&B Heavyweights Flock to Wasserman Following Major Agent Expansion

Wasserman’s latest strategic move has sent shockwaves through the music industry, as a flood of top-tier hip-hop and R&B talent has followed powerhouse agents James Rubin, Kevin Shivers, and Cristina Baxter to the agency. Since their arrival earlier this month, Wasserman has significantly expanded its roster, securing representation deals with some of the biggest names in the game.

Among the star-studded list of artists now represented by Wasserman are Tyler, The Creator, Travis Scott, Wiz Khalifa, Yeat, Roddy Ricch, PARTYNEXTDOOR, Lil Baby, Kid Cudi, Joey

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Music 2 mins read

Hunter Metts signs with WME

Indie folk artist Hunter Metts has recently signed with WME (William Morris Endeavor) for booking representation. He continues to be managed by Shelter Music Group.

Career Highlights: Hailing from Franklin, Tennessee, Metts gained national attention as a contestant on Season 19 of American Idol in 2021, where he finished in the top seven. Following his television debut, he released his first single, “The River,” in 2021, marking the beginning of his recording career. 

In 2023, Metts made the decision to leave his software development job to focus on music full-time. This transition led to a series of independent releases, including tracks like “Nothing to Lose” and “Paper Moon,” which showcase his soulful vocals and acoustic-driven melodies. 

His participation in American Idol featured several standout moments, including his rendition of “Falling Slowly” from the film Once, which received

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Agency Signing 2 mins read

VOILA Signs with 33 & West

Los Angeles-based pop-rock duo VOILÀ has recently signed with 33 & West for worldwide touring representation, excluding Europe. They continue to be managed by Inevitable Artists.

Career Highlights: Formed by Luke Eisner and Gus Ross, VOILÀ has gained recognition for their dynamic blend of pop and rock elements. They have released notable tracks such as “Stand Tall,” “Figure You Out,” and “Therapy,” which have contributed to their growing fan base. 

Their debut album, Happy Never After, released on October 7, 2022, has garnered over 60 million streams, reflecting their growing popularity. The duo’s music has resonated with a broad audience, leading to over 250 million streams to date. This success has been bolstered by their inclusion in major editorial playlists, amplifying their reach within the music community.

In recognition of their rising prominence, VOILÀ was featured

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Agency Signing 2 mins read

Brett Young signs with WME

Country music star Brett Young has re-signed with William Morris Endeavor (WME) for representation. He continues to be managed by Otter Creek Entertainment.

Career Highlights: Brett Young first gained widespread recognition with his self-titled debut album in 2017, featuring chart-topping hits like “In Case You Didn’t Know” and “Sleep Without You.” His soulful voice and heartfelt lyrics have earned him accolades, including the Academy of Country Music’s New Male Vocalist of the Year award. 

Brett Young has built an impressive career with notable performances and collaborations that showcase his versatility as a country artist. In 2017, he made his debut at the Grand Ole Opry, marking a major milestone in his journey. He later took the stage in a unique crossover performance for CMT Crossroads in 2019, where he collaborated with R&B legends Boyz II Men to

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