Latest News

The California Prune Board (CPB) has teamed up with a trio of elite Italian athletes for an exciting EU and UK-wide social media campaign showcasing the nutritional benefits of prunes.

🏆 Meet the Athletes:

🌿 Promoting Fitness and Nutrition: As these athletes gear up for a busy year of international competitions, they are collaborating with California Prunes to highlight the role of prunes in their daily fitness routines. The six-month marketing campaign focuses on showcasing the versatility and benefits of California Prunes as an essential part of their preparational nutrition for training and competitions.

Stay tuned as Simona Quadarella, Elena Bertocchi,

Clutch, Canada’s premier online used car retailer, is revolutionizing car advertising with a groundbreaking campaign featuring NBA star Kelly Olynyk from the Toronto Raptors. Known for its commitment to customer convenience and safety, Clutch has partnered with Mint to launch the ‘That’s Clutch’ campaign, marking its debut in NBA marketing partnerships.

🌟 Leaders in Innovation: Clutch has rapidly become one of Canada’s fastest-growing companies, earning recognition on The Globe & Mail’s list of Top Growing companies for three consecutive years. The brand’s success is rooted in its focus on providing consumers with a hassle-free car-buying experience, eliminating the need for stressful haggling and potentially risky interactions with strangers from the internet.

🏀 NBA Collaboration: The collaboration with Kelly Olynyk and the NBA underscores Clutch’s commitment to brand marketing as a key driver of long-term growth. By teaming up with a renowned NBA athlete, Clutch aims to highlight its brand distinctions

Dickies, the iconic workwear brand with deep roots in skateboarding culture, is launching an exciting collaboration with legendary skater Guy Mariano. This collection pays homage to California skateboarding in the ’90s and brings together durability, style, and functionality for skaters and streetwear enthusiasts alike.

🌟 Skateboarding Heritage: Dickies has long been a go-to brand for skateboarders seeking tough and resilient apparel, making it a natural fit for this collaboration. Guy Mariano, known for his groundbreaking contributions to skateboarding, brings his unique style and experience to the partnership.

🌴 California Vibes: The Dickies x Guy Mariano collection captures the essence of California skateboarding with a range of standout pieces. Highlights include Guy Mariano’s signature jorts, athletic mesh shorts for ultimate mobility, a classic striped polo for a touch of retro flair, and a 3/4 zip anorak for versatile layering.

🛹 Functional Details: Each item in the collection is designed with skaters in mind, featuring practical details like embroidery, branded pull

Tractor Supply Company, the leading retailer in rural lifestyle essentials, is stepping into spring with a blooming collaboration. Today, the company announced the launch of the Martha Stewart Garden Apparel Line, created in partnership with Martha Stewart, Marquee Brands, and French Dressing Jeans Inc. This exciting line, featuring eight stylish and functional pieces, will debut exclusively at Tractor Supply starting the week of March 25th in 50 select stores and online.

🌻 Martha Stewart’s Passion: Martha Stewart, known for her expertise in gardening and outdoor living, expressed her excitement about the collaboration. The Martha Stewart Garden Apparel Line features a range of essential pieces tailored for gardeners, including a Garden Chore Jacket, Garden Work Shirt, Short Sleeve Puffer Vest, Cargo Convertible Pants, Convertible Overalls, and more. Each item seamlessly blends function and comfort with personal style, catering to the unique needs of modern gardeners who live Life Out Here.

🌿 Bringing Top Brands to Rural

Upakarma Ayurveda, a renowned name synonymous with purity and effectiveness in Ayurvedic products, proudly unveils its groundbreaking advertising campaign featuring the legendary Indian icon, The Great Khali. This campaign, centered around its flagship product, Pure Shilajit Resin, is a bold step towards forging stronger connections with Indian audiences while addressing the threat posed by Deep Fake technology and promoting authenticity in the wellness industry.

🌟 Innovative Partnership: The collaboration between Upakarma Ayurveda and The Great Khali marks a significant milestone in the brand’s journey. By joining forces with such an iconic figure, Upakarma Ayurveda reinforces its commitment to innovation, quality, and genuine wellness solutions.

🛡️ Combatting Counterfeits: The campaign sheds light on the menace of counterfeit products and emphasizes the importance of authenticity in Ayurvedic health and wellness. Through engaging storytelling and a powerful message, Upakarma Ayurveda aims to educate and empower

Get ready to soak up the sun in style as Olivia Culpo makes waves with her sizzling new swimsuit collaboration with Miami’s own Montce Swimwear. This summer, it’s all about feeling your best and embracing beach-ready fashion like never before.

🌊 Essential Pieces: Dive into a world of chic swimwear and summer essentials with Olivia Culpo x Montce. From stunning swim pieces to versatile slip dresses, micro and tennis skirts, button-downs, and retro corset tops, this collection has everything you need to slay your summer style.

👗 First-Ever Collaboration: Olivia Culpo’s partnership with Montce marks a milestone as the brand’s first-ever collaboration. With Culpo’s keen eye for fashion and Montce’s expertise in swimwear, expect a fusion of sophistication and beach glam.

🤩 Empowering Vibes: Culpo’s vision for the collection is clear. This collab isn’t just about fashion; it’s about empowering individuals to embrace their unique style and confidence, whether

Halle Bailey made a stunning appearance at Aerie‘s Real Fest in Atlanta, turning heads in a chic strapless cutout jumpsuit from the popular loungewear brand. The “Grown-ish” actress exuded elegance and style as she celebrated a decade of Aerie’s Real campaign, known for its promotion of diversity and unretouched imagery.

🌟 Fashion Forward: Bailey’s choice of attire showcased her fashion-forward sensibility, with the white jumpsuit complementing her radiant beauty and confident demeanor. The strapless design and cutout details added a touch of sophistication to her ensemble, making her a standout at the event.

✨ Accessorized to Perfection: Completing her look with layered gold jewelry and PVC sandals, Bailey demonstrated her knack for accessorizing with flair. Her choice of accessories added a touch of glamour and modernity to her outfit, elevating her overall appearance.

💇‍♀️ Hair and Makeup Mastery: Styled by hairdresser Tinisha Meeks in a curly bob and enhanced by makeup artist

Imaan Hammam, the Dutch-Moroccan-Egyptian sensation, is captivating hearts once again as she stars in the latest fragrance campaign for French luxury brand Jean Paul Gaultier. This time, Hammam graces the campaign for the Scandal line, which includes both male and female fragrances, including the new Scandal Absolu.

📸 Stunning Campaign: The campaign features Hammam alongside Dutch model Parker Van Noord in a series of captivating images that showcase the allure and sophistication of the Scandal fragrances. Hammam’s striking presence and undeniable charm perfectly embody the essence of the Scandal line, adding a touch of glamour and intrigue to the campaign.

💃 Fashion Icon: Hammam’s collaboration with Jean Paul Gaultier dates back to her catwalk debut in 2013, highlighting her enduring relationship with the renowned luxury brand. Her recent appearance at the launch party for a new lipstick collection by Estee Lauder and Sabyasachi Mukherjee further solidifies her status as a fashion icon, showcasing her impeccable

Exciting news in the beauty industry as RIIZE becomes the new muse of Etude House, collaborating on the brand’s latest lip tint collection, Etude Over Glowy Tint. The partnership has sparked a wave of enthusiasm among netizens, who are buzzing about the glossy shades inspired by the group members.

💋 Innovative Shades: The “RIIZE tints” feature six vibrant and glossy shades, each named after a group member: BLACK CAT Rose Jelly (Wonbin), Peach Forest OF HEALING (Anton), DDORI Apple Red (Sohee), Baby OTTER Brown (Shotaro), BAMBI Cherry (Sungchan), and Pink’s TONE (Eunseok). These unique shades capture the essence of RIIZE’s individuality and style, adding a touch of glamour and fun to Etude House’s lip product lineup.

📸 Photoshoot Buzz: Netizens are abuzz with excitement over the recent photoshoots showcasing RIIZE as the endorsement models for Etude House’s new lip tints. The collaboration not only highlights the brand’s commitment to inclusivity but also celebrates the diverse beauty and fashion