Latest News

Investments 2 mins read

Waterdrop Secures Investment from Global Tennis Stars

waterdrop®, the innovative European hydration brand, has achieved a significant milestone with the successful closure of an investment round that includes six world-renowned tennis stars as investors. Among these notable athletes are top-ranked players Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrey Rublev, Hubert Hurkacz, and Cameron Norrie. Their partnership with waterdrop® not only solidifies their status as brand ambassadors but also underscores their commitment to revolutionizing hydration.

🌟 Celebrated Athlete-Investors: The addition of Fritz, Svitolina, Korda, Rublev, Hurkacz, and Norrie to waterdrop’s roster of investors marks a pivotal moment

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Campaigns 2 mins read

Jamie Foxx and BSB Whiskey Unveil Iconic New Packaging

WES Brands, the trailblazing spirits incubator known for its innovation and brand acceleration, has teamed up once again with the multi-talented Jamie Foxx for the exclusive launch of BSB Whiskey, a smooth and flavorful whiskey experience. With two years of meticulous design and development, the new packaging and flavor, Brown Sugar Blend (BSB), are set to revolutionize the whiskey landscape, with Foxx taking on the roles of brand owner and creative director.

🎨 Innovative Design: BSB Whiskey’s 70-proof liquid is a harmonious blend of aromatic cinnamon spice and comforting brown sugar sweetness, creating a taste sensation that is both bold and refined. The brand’s new packaging reflects this innovation, featuring a sleek matte black bottle adorned with a luminous “BSB” chenille letter patch that glows in the dark. This eye-catching design ensures that BSB Whiskey not only stands out on the shelves but also becomes the focal point of any social gathering.

🌌 Captivating Experience: The revamped packaging is more

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Campaigns 2 mins read

Gisele Bündchen Partners with VAARA for SS24 Collection

Iconic supermodel Gisele Bündchen has been unveiled as the face of VAARA‘s highly anticipated SS24 collection, marking a groundbreaking collaboration that merges fashion and empowerment.

👗 Vibrant Collection: VAARA’s SS24 collection promises a fresh take on activewear, with a focus on reinventing bestselling designs, introducing swimwear, outerwear, and sports accessories. The brand’s statement describes the collection as vibrant, capturing the essence of the new season with a sun-inspired color palette that exudes warmth and positivity.

🌞 Empowering Palette: The color palette of the SS24 collection is designed to enhance every skin tone, reflecting the brand’s commitment to inclusivity and celebrating diversity. With hues inspired by the sun and nature, the collection embodies a sense of freedom and empowerment that resonates with modern consumers.

👩‍🎨 Gisele’s Influence: As the face of VAARA’s SS24 campaign, Gisele Bündchen brings her timeless elegance and influence

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Campaigns 2 mins read

Austin Reaves Unveils New ’17 Rings’ Sneaker Collab with Kicks Crew

As the Los Angeles Lakers gear up for a historic playoff run, Austin Reaves is set to drop his latest signature sneaker collaboration with Kicks Crew, titled ’17 Rings’, celebrating the Lakers’ storied legacy in the NBA.

👟 Signature Rigorer AR1: Following the success of his previous releases, including the sold-out ‘Valentine’s Day’ edition, Reaves continues to make waves with his signature Rigorer AR1 line. The ’17 Rings’ edition pays homage to the Lakers’ unparalleled success in basketball history.

🌟 Limited Edition Design: The ’17 Rings’ sneaker features a Lakers-inspired colorway, blending the iconic yellow and purple hues on a sleek white base. Kicks Crew’s branding is prominently displayed, emphasizing the exclusive partnership for this unique sneaker design.

🏆 Celebrating Lakers Greatness: Every detail of the sneaker reflects the Lakers’ championship legacy. The inside tongue showcases all 17 NBA titles won by the franchise,

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Campaigns 2 mins read

Alia Bhatt Stars in Parle Agro’s Fun-Filled Frooti Campaign

Get ready for a summer filled with “Too much Fun” as Parle Agro, the beverage giant, unveils its latest campaign for Frooti, featuring the effervescent brand ambassador Alia Bhatt. This campaign aims to reignite the thirst for fun among consumers, highlighting the sweet tangy taste of Frooti as the ultimate catalyst for fun-filled moments.

🎬 Playful Ad Films: The heart of the campaign beats with the belief that fun is for everyone, and what better way to experience it than with Frooti’s delightful flavor. Parle Agro’s press release emphasizes that each sip of Frooti is a gateway to moments of joy and excitement.

💃 Seamless Integration of Fun: The campaign includes two playful ad films that beautifully capture how Frooti effortlessly infuses fun into consumers’ lives. These films showcase the simple yet profound idea that Frooti’s sweet tangy taste is synonymous with moments of pure enjoyment.

🍊 Sweet Tangy Delight: With Alia Bhatt leading the charge, the Frooti campaign embodies

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Brand Ambassador 2 mins read

Jayaram and Kalidas Join Goibibo as Brand Ambassadors

Goibibo, known for its innovative approach to travel solutions, has announced the iconic father-son duo Jayaram and Kalidas as its brand ambassadors, marking a significant move in localised brand communication and product curation.

🎬 Digital Film Debut: The announcement coincides with the launch of Goibibo’s first digital film starring Jayaram and Kalidas. The film pays homage to a popular scene from ‘Panchatanthiram,’ showcasing Goibibo’s creativity in recreating iconic movie moments. This strategy echoes the success of the brand’s previous #Goibibo campaign featuring Kareena Kapoor Khan, who joined as the brand ambassador last year.

🌍 Cultural Connections: Leveraging cultural cues and language, the film aims to build a strong connection with audiences in Tamil Nadu and Kerala. By infusing travel contexts with fresh perspectives and relatable storytelling, Goibibo seeks to resonate deeply with its target audience and capture the essence of travel experiences.

🚀 Strengthening Brand

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Brand Ambassador 1 mins read

Ranbir Kapoor Joins Nilkamal Sleep as Brand Ambassador

Nilkamal Sleep, renowned for its innovative approach to sleep solutions, has announced Ranbir Kapoor as its brand ambassador, marking a significant collaboration in the mattress industry.

🛏️ Thoughtfully Designed for You: With a 30-year legacy in the furniture industry, Nilkamal Sleep embodies the philosophy of “Thoughtfully Designed for You.” Ranbir Kapoor’s partnership with Nilkamal Sleep aims to innovate the mattress industry further and provide well-designed sleep solutions for modern customers.

🌟 Versatile Appeal: Ranbir Kapoor’s reputation as a versatile actor aligns perfectly with Nilkamal Sleep’s commitment to meeting diverse sleeping needs through continuous innovation. His influence and appeal will enhance Nilkamal Sleep’s position as a leading provider of high-quality sleep products.

💤 Wide Range of Sleep Solutions: Nilkamal Sleep offers a wide range of sleep solutions, including mattresses, beds, pillows, and accessories, catering to every customer’s

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Brand Ambassador 2 mins read

The Athlete’s Foot Welcomes Flau’jae Johnson as 2024 Brand Ambassador

The Athlete’s Foot (TAF), renowned for its dynamic blend of athletic-inspired lifestyle and streetwear, proudly announces a groundbreaking Name, Image, and Likeness (NIL) partnership with Flau’jae Johnson, an accomplished rapper and standout college basketball player for the LSU Tigers. This partnership inaugurates Flau’jae as TAF’s 2024 Brand Ambassador, marking a significant milestone in TAF’s athlete-brand collaborations.

🎤 Multifaceted Talent: Flau’jae Johnson is not just an athlete but a symbol of resilience, talent, and ambition. Born in Savannah, Georgia, into a legacy of music, she has navigated a path marked by triumph and determination. As a basketball prodigy, Flau’jae has shattered records and earned accolades, including the SEC Freshman of the Year, illustrating her prowess on the court.

🎶 Musical Journey: Off the court, her rap career, inspired by her late father and nurtured through her passion, has seen her shine on national stages, resonating with audiences nationwide. Her

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Brand Ambassador 2 mins read

Michelle Dee: The New Face of Maybelline Philippines

Exciting news in the beauty world as Miss Universe Philippines 2023, Michelle Dee, takes the spotlight as the newest ambassador for Maybelline Philippines, showcasing her influence and style in the brand’s latest campaign.

🌟 Brand Endorsement: Michelle Dee kicked off the month of April with a major endorsement announcement, revealing her partnership with Maybelline Philippines. The Sparkle beauty queen-actress continues to captivate audiences with her charm and beauty, making her an ideal choice for the global cosmetics brand.

💃 Stunning Campaign: Taking to Instagram, Michelle shared a captivating video of her campaign with Maybelline, unveiling the brand’s newest product in style. In the video, Michelle exudes confidence and elegance as she showcases two edgy and futuristic ensembles, perfectly complementing Maybelline’s dynamic and trend-setting image.

🖤 Chic and Futuristic: Michelle’s first look features a sleek all-black ensemble, comprising a stunning tube dress with a daring

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Endorsement Deals 2 mins read

Rita Ora Ventures into Beauty with Typebea: Haircare for All Hair Types

Exciting news in the beauty world as Rita Ora, the renowned singer-songwriter, announces her foray into the celebrity beauty brand arena with Typebea (pronounced “Type B”)—a revolutionary line of “haircare for all hair types.”

🚀 Launch Announcement: Ora took to Instagram on Monday, April 1, to reveal the upcoming launch of Typebea, sparking excitement among fans and beauty enthusiasts alike. The 33-year-old star shared insights about the line in a captivating campaign video, teasing viewers with glimpses of what’s to come.

💁 Hair Health Priority: In the video, Ora humorously addressed the toll her career has taken on her hair, hinting at the challenges faced by many in maintaining healthy, vibrant hair amidst busy schedules. She emphasized Typebea’s focus on hair growth and overall hair health, highlighting the importance of prioritizing hair care in our daily lives.

🌿 Ingredients and Innovation: While specific details about Typebea’s ingredients, packaging, and product

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New Signings 2 mins read

Ashley Graham Joins UTA for Representation

Supermodel and entrepreneur Ashley Graham has officially signed with United Talent Agency (UTA), marking a significant step in her illustrious career.

📸 Fashion Icon: Graham has long been a trailblazer in the fashion industry, using her platform to advocate for self-acceptance, female empowerment, and body diversity. Her groundbreaking work on the runway, magazine covers, and brand partnerships has reshaped beauty standards and inspired millions around the world.

👙 Sports Illustrated Cover: In a historic moment in 2016, Graham made headlines as the first size-14 model to grace the cover of Sports Illustrated’s swimsuit issue, breaking barriers and championing inclusivity in the fashion world.

💄 Beauty Ambassador: Her influence extends beyond fashion, as Graham became the first curvy model to secure a major beauty contract, serving as a brand ambassador for Revlon and showcasing beauty in all its forms.

🏆 Recognition and Impact: Graham’s impact on culture and society has earned her numerous accolades, including being named to Forbes’

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New Signings 2 mins read

Caroline Lindy Joins CAA, Continuing Her Creative Journey

Filmmaker Caroline Lindy has inked a deal with Creative Artists Agency (CAA), marking a significant milestone in her burgeoning career.

📽️ Notable Works: Lindy is the creative force behind the romantic-comedy horror film “Your Monster,” which made its debut to rave reviews in the Midnight section at this year’s Sundance Film Festival. Her unique blend of genres and storytelling prowess has garnered attention and acclaim from audiences and critics alike.

🏆 Award-Winning Talents: Lindy’s directorial talent was showcased in her previous short films, including “Kindred Spirit” and “Aspirational Slut.” The latter earned her the prestigious Audience Award at the 2022 SXSW and Montreal’s Just For Laughs Comedy Festival, underscoring her ability to captivate and entertain audiences across diverse genres.

🎓 Creative Journey: A Manhattan native and graduate of Kenyon College, Lindy’s passion for film and storytelling was evident from the start. Her journey as a filmmaker began with crafting short films that resonated with festival audiences, paving the way for her success in the industry.

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New Signings 1 mins read

John Orloff, ‘Masters of the Air’ Co-Creator, Joins UTA

John Orloff, the co-creator of the highly acclaimed Apple TV+ miniseries Masters of the Air, has officially signed with leading talent agency UTA for representation across all areas.

🔹 Impressive Track Record: John Orloff’s career highlights include adapting Mariane Pearl’s acclaimed memoir A Mighty Heart into a gripping drama starring Angelina Jolie, which earned him an Independent Spirit Award nomination for best first screenplay. His creative prowess and storytelling expertise have earned him recognition and respect within the industry.

🌟 Successful Ventures: Orloff’s recent collaboration with Apple TV+ on Masters of the Air garnered widespread acclaim and cemented his reputation as a masterful storyteller. The series, set during World War II, captivated audiences with its compelling narrative and stellar performances.

💼 Agency Transition: Orloff’s decision to join UTA follows his previous representation with Verve, marking a strategic move amidst changes in the agency landscape. His move aligns with other notable talents like Brian K. Vaughan, reinforcing

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New Signings 2 mins read

Keegan-Michael Key and Elle Key Join Range Media Partners with Bigger Picture Media Group

Keegan-Michael Key, the Emmy, Peabody, and Webby Award-winning actor, writer, and producer, along with his talented partner Elle Key and their esteemed Bigger Picture Media Group, have inked a management deal with Range Media Partners, marking a significant milestone in their careers.

🔹 Versatile Talent: Keegan-Michael Key’s stellar performances in projects like Illumination and Nintendo’s The Super Mario Bros. Movie, top holiday hit Wonka, and the award-winning comedy series Schmigadoon! have captivated audiences worldwide. His upcoming ventures include John Krasinski’s IF, the Farrelly brothers’ Christmas comedy Dear Santa, and Paramount’s animated sci-fi adventure Transformers One.

🌟 Dynamic Duo: Teaming up with multi-hyphenate partner Elle Key, Keegan-Michael Key brings a wealth of creativity and experience to the table. Elle Key’s contributions to Bigger Picture Media Group have further solidified their reputation for delivering top-notch entertainment across various platforms.

🎥 Future Ventures: With an impressive lineup of projects on the

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Brand Ambassador 2 mins read

Kane Kosugi Joins MSI as Brand Ambassador for Notebooks

Exciting news for gaming and action enthusiasts! MSI Computer Japan K.K. has proudly announced that Kane Kosugi, renowned action actor and avid gamer, has been appointed as the brand ambassador for MSI notebooks. This groundbreaking partnership was officially unveiled on Monday, April 1, 2024, dispelling any notions of April Fool’s Day pranks with a genuine commitment to excellence.

🔹 A Perfect Match: Kane Kosugi’s dynamic persona as an action star and passionate gamer aligns seamlessly with the ethos of MSI notebooks. Known for his strong physique and energetic presence, Kane embodies the brand’s concept of delivering powerful performance that exceeds expectations.

💻 Unleashing Power: In the newly released web commercial, viewers are introduced to MSI notebooks that mirror the robustness and reliability of Kane Kosugi himself. These cutting-edge devices are showcased as the ultimate tools for gamers and professionals alike, designed to meet the demands of today’s dynamic digital landscape.

🚀 Elevating Gaming Experience: As the brand ambassador, Kane Kosugi will

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Endorsement Deals 2 mins read

Zenni Optical Collaborates with ‘Outer Banks’ Star Chase Stokes for EyeQLenz

Exciting news for eyewear enthusiasts! Zenni Optical, the renowned online eyewear retailer, has teamed up with Chase Stokes, the charismatic star of the popular series ‘Outer Banks,’ to unveil their groundbreaking EyeQLenz™ – a revolutionary 3-in-1 eye protection lens designed to elevate your eyewear experience.

🔹 Cutting-Edge Eye Protection: EyeQLenz™ sets a new standard in eye protection by offering comprehensive defense against harmful infrared exposure, UV rays, and blue light. This advanced lens technology goes beyond traditional eyewear to safeguard your eyes and promote overall well-being.

🌐 Global Brand Ambassador: Chase Stokes joins forces with Zenni Optical as the global brand ambassador for EyeQLenz™, bringing his star power and style to showcase the versatility and functionality of these innovative lenses.

💫 Stylish and Versatile: In the campaign visuals, Chase is seen rocking a variety of styles from the EyeQLenz™ collection, demonstrating how these lenses seamlessly

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Campaigns 2 mins read

XG Teams Up with Original Tamagotchi for Exciting Collaboration

In a delightful surprise for fans, XG has announced a special collaboration with Original Tamagotchi, marking a nostalgic journey back to childhood memories and adding a fun twist to their creative endeavors. The collaboration was officially revealed on Easter Monday, March 31st, with the release of the “XG × Tamagotchi Collaboration Movie PART1” on XG’s YouTube channel.

🎶 Inspiration from “NEW DNA” Album: The collaboration stems from XG’s 1st Mini Album “NEW DNA,” released in September last year, where each member incorporated Tamagotchis with unique designs into their costumes. This creative fusion sparked the idea for a collaboration with Original Tamagotchi, aligning perfectly with XG’s vibrant and innovative approach to music and fashion.

🌟 Blindfolded Visit and Original Designs: The collaboration took an exciting turn as the XG members were blindfolded and surprised with a visit to Bandai headquarters. During this visit, they embarked on designing their very own Original Tamagotchis,

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Brand Ambassador 2 mins read

Kiara Advani Joins Libas as Brand Ambassador for Spring-Summer Collection

Exciting news from the world of ethnic fashion as Libas, a leading brand in the industry, unveils its Spring-Summer collection with Bollywood sensation Kiara Advani stepping in as the new brand ambassador. The collaboration promises to redefine ethnic wear and set new standards of aspirational fashion for the modern Indian woman.

👗 Celebrating Modern Indian Womanhood: Kiara Advani, known for her vibrant persona and trendsetting style, embodies the essence of the contemporary Indian woman – free-spirited, independent, and evolved. Her partnership with Libas reflects the brand’s commitment to celebrating women and their unique expressions through fashion.

🎥 A Vibrant Brand Film: The brand film featuring Kiara Advani captures the essence of the Spring-Summer collection in a lively and celebratory manner. From playful daytime outfits to dazzling evening ensembles, Kiara showcases the versatility and beauty of ethnic fashion from Libas. The film is a vibrant depiction of self-expression and individual style.

💃 Inspiring

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New Signings 2 mins read

Dan Martin Partners With Paradigm Artist Management

Exciting news from the entertainment world as Dan Martin, the renowned actor and influencer, has teamed up with the esteemed Paradigm Artist Management Ltd. In a recent renewal of collaboration, Martin joins forces with the renowned Stephen Evans, who continues to serve as his Manager & Talent Agent.

🎭 A Standout Talent: Dan Martin isn’t just another actor in Hollywood’s vast landscape; he’s a true standout talent whose influence transcends the screen. With an impressive social media following of 100K and a notable IMDb Starmeter peak at 7584, Martin’s impact and reach are undeniable.

🌍 Perfect Alignment: The collaboration with Paradigm Artist Management Ltd. marks an exciting chapter for Martin. It’s a union rooted in mutual vision and passion for innovative storytelling and ground-breaking performances. This partnership promises to elevate Martin’s career to new heights and open doors to exciting opportunities.

🎥 Excitement Across the Industry: Martin’s decision to join Paradigm Artist Management Ltd. has sparked excitement across the entertainment industry. Fans and industry insiders alike are eager

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New Signings 1 mins read

Tucker Wetmore Signs with WME Agency

Exciting news from the music world as Tucker Wetmore, the talented singer-songwriter from Kalama, Washington, has officially signed with WME (William Morris Endeavor).

🎵 Rising Star: Since making the move to Nashville in 2020, Wetmore’s musical journey has been nothing short of remarkable. Last year, he joined forces with Rakiyah Marshall’s esteemed Back Blocks Music, a publishing powerhouse representing a stellar roster that includes Ashley Cooke, Lily Rose, and Blake Pendergrass.

🚀 Chart-Topping Success: Wetmore’s latest single, “Wind Up Missin’ You,” hit the ground running, debuting in the top five on both the iTunes all-genre and country charts. This follows the success of his debut track, “Wine Into Whiskey,” which made waves on Billboard’s Hot 100 and Hot Country Songs charts.

🎶 On Tour: Fans can catch Wetmore live in action as he kicks off Kameron Marlowe’s much-anticipated “Strangers Tour 2024” in Nacogdoches, Texas, on April 4. The tour promises an electrifying musical journey across the nation, culminating in a grand finale on May 23 in Fort Myers, Florida.

With

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