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Campaigns 2 mins read

STARRY and Lil Durk Team Up for STARRY FIZZ FEST

Get ready to shoot hoops and sparkle with excitement as STARRY® partners with rapper Lil Durk to launch the thrilling STARRY FIZZ FEST, a unique basketball skills competition offering students from Historically Black Colleges and Universities (HBCUs) a chance to win big!

🌠 Refreshing Collaboration: STARRY®, known for its zesty lemon-lime flavor and crisp bite, joins forces with Lil Durk, a passionate basketball enthusiast, to bring a fresh twist to college hoops. This spring, students from Norfolk State University, Hampton University, Jackson State University, and Morgan State University can vie for over $333,000 in scholarships and prizes. The grand prize includes an NIL (Name, Image, Likeness) deal typically reserved for student-athletes, granting the winner an exclusive opportunity to become the face of STARRY® and score an all-expenses-paid trip to Kia NBA Tip-Off!

🏆 Campus Showdown: STARRY FIZZ FEST promises fierce competition and unforgettable moments as students showcase their basketball prowess and vie for the chance to shine on

Campaigns 2 mins read

LOEWE Unveils “Decades of Confusion” Film Starring Dan Levy & Aubrey Plaza

Prepare for a spellbinding journey through time and style as LOEWE launches its latest film extravaganza, “Decades of Confusion,” featuring the dynamic duo of Dan Levy and Aubrey Plaza.

🔤 The Name Game: LOEWE’s playful exploration of its name takes center stage in “Decades of Confusion,” a whimsical spelling bee that traces the evolving pronunciation and spelling of the iconic brand over the years.

🎥 Star-Studded Cast: Directed by Ally Pankiw and penned by the witty Dan Levy, the film showcases Levy as the perplexed judge of a national spelling bee spanning from 1971 to the present. Enter Aubrey Plaza, who dazzles in multiple roles as quirky contestants representing each era.

👗 Fashion Time Warp: Plaza’s transformation is a feast for the eyes, courtesy of LOEWE’s iconic archive pieces and the creative genius of award-winning hair stylist Michelle Ceglia. From 70s curtain bangs and oversized glasses to 80s Miami glam, Plaza embodies every era with panache.

💃👜

Campaigns 2 mins read

Lizzo’s Yitty Unveils Debut Swimwear Collection, Embracing Inclusive Sizing from 6X to XS

Summer just got a whole lot sassier with Lizzo‘s highly anticipated swimwear collection from Yitty, set to make waves starting this Monday exclusively on the brand’s website.

🌟 A Celebration of Diversity: As the Grammy-winning artist and cofounder of Yitty, Lizzo brings her signature confidence and inclusivity to the forefront with this groundbreaking swimwear line. Designed with inclusive sizing from 6X to XS, every body can dive into summer with style.

💫 Innovative Design and Comfort: The collection is a testament to Yitty’s commitment to shaping and smoothing technology. Each swimsuit silhouette, ranging from cheeky to full coverage, boasts double-layered tricot compression zones strategically placed in the waist and belly areas for a comfortable yet flattering fit that accentuates curves.

🎨 Vibrant Variety: Dive into a palette of six captivating colors and one eye-catching print, ensuring there’s a swimsuit to suit every taste and mood. Whether you prefer bold and bright hues or subtle and sophisticated

Endorsement Deals 2 mins read

ATEEZ×SHIBUYA109: A First-Ever Collaboration Delights Fans with Limited Edition Goods and Pop-Up Stores

Excitement fills the air as ATEEZ, the dynamic eight-member boy group from South Korea, partners with Tokyo’s iconic fashion building “SHIBUYA109” for an exclusive Spring Campaign. This groundbreaking collaboration brings ATEEZ’s captivating style to the forefront of the Shibuya and Abeno stores, along with the trendy “MAGNET by SHIBUYA109.”

🌸 Spring Campaign Extravaganza: From April 12th to 25th, fans and fashion enthusiasts can immerse themselves in ATEEZ’s world at the SHIBUYA109 Shibuya and Abeno stores, and from April 12th to 18th at MAGNET by SHIBUYA109. The buildings will be adorned with ATEEZ’s striking visuals, creating a vibrant atmosphere that celebrates music and style.

🎉 Exclusive Merchandise and Pop-Up Stores: As part of the collaboration, a special “NOT OKAY” POPUP STORE will grace the 8th floor of the Shibuya store and the Abeno store, offering a range of SHIBUYA109 limited edition goods. Fans can get their hands on unique merchandise inspired by ATEEZ’s electrifying

Brand Ambassador 2 mins read

Pamela Reif Joins Hey Tea as Healthy Lifestyle Advocate

Renowned German fitness influencer Pamela Reif has teamed up with Hey Tea, the innovative Chinese tea brand known for its modern take on tea culture, as its inaugural Healthy Lifestyle Advocate.

🌱 Promoting Healthy Choices: Hey Tea’s collaboration with Pamela Reif underscores its commitment to providing transparent information about its products and promoting healthy beverage choices. The brand’s move to disclose detailed ingredients and nutritional data for its popular offerings aligns with Reif’s advocacy for a balanced and mindful approach to nutrition.

🍓 Official Healthy Options: As part of this partnership, Pamela Reif has identified five menu selections from Hey Tea as official healthy options. These selections, characterized by real fruit and tea without added flavorings, exemplify Hey Tea’s dedication to offering wholesome and nutritious beverage choices.

🌏 Global Impact: Hey Tea’s initiatives, including its partnership with Pamela Reif, have reverberated beyond China,

New Signings 2 mins read

Takashi Yamazaki, ‘Godzilla Minus One’ Filmmaker, Joins CAA for Representation

Japanese filmmaker Takashi Yamazaki, renowned for his groundbreaking work on the Oscar-winning blockbuster “Godzilla Minus One,” has signed with Creative Artists Agency (CAA) for representation.

🌟 Oscar-Winning Success: Yamazaki’s visionary work as writer, director, and VFX supervisor on “Godzilla Minus One” catapulted the film to unprecedented success, earning it the first-ever nomination and win for a Japanese production in the VFX category at the Academy Awards. The film’s triumph over formidable contenders like “The Creator,” “Guardians of the Galaxy Vol. 3,” and “Mission: Impossible – Dead Reckoning Part One” solidified Yamazaki’s status as a masterful filmmaker on the global stage.

🎥 Box Office Sensation: Alongside its critical acclaim, “Godzilla Minus One” achieved commercial greatness, becoming the third-highest grossing foreign language feature in U.S. box office history. Yamazaki’s storytelling prowess and innovative visual effects captivated audiences worldwide, establishing him as a visionary force in modern cinema.

🌍 International Impact:

Campaigns 2 mins read

Irina Shayk and Karlie Kloss Shine in Swarovski’s Venus-Inspired Campaign

Swarovski unveiled a dazzling spectacle with its latest campaign, showcasing the beauty and elegance of supermodels Irina Shayk and Karlie Kloss in a Venus-inspired shoot for the upcoming spring-summer collection.

✨ Crystal Adorned Brilliance: Irina Shayk, the stunning 38-year-old supermodel, mesmerized in a crystal-adorned bra that exuded sheer elegance and glamour. Her underwater-themed accessories, including stacks of bangles and multiple earrings, added a touch of aquatic enchantment to the shoot.

🌊 Underwater Fantasy: With her hair styled into a sleek wet-look updo adorned with pearls, Irina Shayk embodied the essence of Venus emerging from the sea. Her subtle makeup look complemented the ethereal theme, enhancing her natural beauty and captivating presence.

💙 Glamorous Jewellery: Karlie Kloss, the 31-year-old supermodel, dazzled in a series of glitzy starfish rings, layered choker necklaces, and blue crystals intricately

Endorsement Deals 2 mins read

Hailey Bieber Stuns in Victoria’s Secret Bridal Line Debut 💍👰🏼

Renowned model and Rhode Beauty founder Hailey Bieber has stepped into the spotlight as the face of Victoria’s Secret Bridal Line, showcasing an exquisite array of bridal wear that embodies elegance and sophistication.

🌟 Vision in White: In a series of captivating photos shared on Victoria’s Secret’s Instagram page, Hailey Bieber shines in the brand’s re-launched ‘Bridal Shop.’ Adorned in a short white robe, her brunette bob styled with a side part and voluminous waves, Hailey exudes timeless bridal beauty.

💐 Bridal Elegance: The daughter of actor Stephen Baldwin effortlessly embodies the essence of bridal elegance in Victoria’s Secret’s latest collection. Her radiant smile, paired with a delicate white coffee cup, adds a touch of charm and allure to the bridal-themed photoshoot.

👑 Joining Elite Ranks: Hailey Bieber joins the league of iconic models who have graced Victoria’s Secret campaigns, bringing her own blend of grace and allure

Fashion 1 mins read

Zara McDermott Unveils Her New Clothing Brand, RISE

Television personality Zara McDermott has made a splash in the fashion world with the launch of her much-anticipated clothing brand, RISE. The brand features a collection of everyday wardrobe essentials designed to empower women and celebrate inclusivity.

👚 Fashion with a Purpose: McDermott’s vision for RISE is clear – to create a brand that resonates with all women. The collection includes versatile pieces like leggings, unitards, and tops, meticulously crafted to be accessible, inclusive, comfortable, and effortlessly wearable.

💃 Accessible Style: With RISE, McDermott aims to make fashion accessible to everyone. The brand’s commitment to inclusivity is evident in its range of sizes and styles, ensuring that every woman can find pieces that make them feel confident and empowered.

👗 The Perfect Blend: RISE strikes the perfect balance between style and comfort, offering wardrobe staples that can effortlessly transition from day to night, work to play, embodying McDermott’s personal

Brand Ambassador 1 mins read

Hanni Takes the Spotlight as Gucci Beauty’s Global Brand Ambassador

On March 28, the fashion world buzzed with excitement as NewJeans unveiled Hanni as the latest global ambassador for Gucci Beauty. This prestigious appointment marks a significant milestone in Hanni’s collaboration journey with Gucci. Previously named a global ambassador for the brand in October 2022, Hanni’s exceptional style and allure have now secured her a coveted role as the face of Gucci Beauty.

💫 A Rising Star: Hanni’s rise to prominence in the fashion and beauty realm has been meteoric. Her distinct charm and fashion-forward approach have captivated audiences worldwide, making her a natural fit for Gucci’s iconic aesthetic.

🎨 Iconic Beauty: As Gucci Beauty’s global brand ambassador, Hanni brings her unique flair and elegance to showcase the brand’s exquisite range of beauty products. Her role signifies Gucci’s commitment to celebrating diversity, individuality, and timeless beauty.

🌺 A Seamless Partnership: Hanni’s second ambassadorial role with Gucci

Brand Ambassador 2 mins read

Rocking Star Yash Joins Forces with AkzoNobel’s Dulux Weathershield in Vibrant Partnership

AkzoNobel India, a renowned leader in Paints and Coatings, proudly announces actor Yash as the new brand ambassador for Dulux Weathershield exterior emulsions in India. This exciting collaboration marks the launch of the “It’s Colourful. It’s Powerful.” campaign, showcasing the unbeatable combination of performance and aesthetics offered by Dulux Weathershield.

🌈 Unmatched Performance: Rajiv Rajgopal, Chairman, and Managing Director of AkzoNobel India, expressed enthusiasm about welcoming Yash to the Dulux family, emphasizing his embodiment of Dulux Weathershield’s values of innovation, confidence, and originality. Yash’s widespread popularity and appeal resonate with the iconic status of Dulux Weathershield exterior emulsions.

💪 Strength in Innovation: With Yash as the brand ambassador, AkzoNobel aims to strengthen the connection between Dulux Weathershield and Indian consumers who seek high-performance solutions paired with bold and vibrant colors for their homes.

🎬 Campaign Highlights: Crafted by Mullen Lintas Delhi, the campaign features Yash rigorously

Brand Ambassador 1 mins read

Cynthia Bailey Joins Forces with Kindra to Empower Women’s Vaginal Health during Menopause

Kindra, the leading brand in menopause and vaginal health, proudly announces actress and model Cynthia Bailey as its brand ambassador. Together, they aim to elevate awareness about menopause and vaginal wellness, fostering open conversations about women’s sexual health throughout their lives. Both Bailey and Kindra are committed advocates for dismantling stigmas surrounding women’s health, recognizing that vaginal health is an ongoing journey without an expiration date.

💧 Comprehensive Solutions: Kindra offers a comprehensive range of medical-grade solutions designed to address various vaginal health needs, from menopausal transitions to postpartum challenges. Their commitment extends to providing educational resources and trusted products that empower women and their healthcare providers in navigating these stages of life.

📢 Sparking Conversations: As the brand ambassador for Kindra, Bailey will leverage her platform to spark meaningful conversations about women’s vaginal health and sexual wellness across social media

Endorsement Deals 2 mins read

Howzat Unveils The Grand Winnings Playground and ‘Howzat Pe Dekha Hai’ Campaigns with Irfan Pathan

India’s leading multi-gaming app, Howzat, has kicked off its highly anticipated T20 campaign, The Grand Winnings Playground, in conjunction with the captivating digital campaign ‘Howzat Pe Dekha Hai’, featuring the app’s brand ambassador Irfan Pathan. Tailored specifically for the Indian T20 league season, this expansive initiative offers fantasy cricket enthusiasts daily chances to win cars and cash prizes of up to ₹1 crore every match hour. The digital campaign shines a spotlight on real Howzat winners, reinforcing the platform’s motto ‘Sabse Zyada Winners’ and showcasing its dedication to providing the most rewarding gaming experience.

🎯 Thrilling Rewards: As part of The Grand Winnings Playground, players can look forward to unparalleled rewards, including the opportunity to win brand-new cars like Ramprakash from Rajasthan, who recently clinched a car in a thrilling Howzat contest during the Lucknow vs. Chennai match.

🚀 Revolutionizing Fantasy Gaming: The Grand Winnings Playground promises

Endorsement Deals 2 mins read

Jordan Brand Welcomes Elly De La Cruz to the Family

As Major League Baseball gears up for another thrilling season, Jordan Brand has made a major splash by announcing a new endorsement deal with rising star Elly De La Cruz of the Cincinnati Reds.

🌟 Exciting Partnership: The exciting news was unveiled on Jordan Brand’s Instagram, showcasing De La Cruz as the newest addition to the esteemed Jordan Family. This endorsement deal marks a significant milestone in De La Cruz’s career, aligning him with one of the most iconic sports brands in the world.

🔴 Reds’ Dynamo: Known for his electrifying performances on the field, De La Cruz brings a dynamic blend of speed, power, and defensive prowess to the diamond. Despite some late-season struggles in 2023, his impressive stats speak volumes about his potential and impact on the game.

💪 Key Player: With 35 stolen bases in just 98 games, De La Cruz has established himself as a force to be reckoned with in the MLB. His abilities both at the plate and in the field make him a key cornerstone for the Reds as they strive for success in the upcoming season.

🔥 Building

New Signings 2 mins read

Barbara “Babs” Costello Signs With CAA

Barbara Costello, the culinary sensation known for her mouth-watering recipes and lifestyle insights on TikTok’s “Brunch With Babs,” has inked a deal with Creative Artists Agency (CAA) for comprehensive representation, marking a significant milestone in her digital journey.

👩‍🍳 Cooking Maestro: With a staggering 8 million followers across various social media platforms and a whopping 3.9 million followers on TikTok alone, Costello has captivated audiences with her delectable recipe videos and engaging content. Her signature “Brunch With Babs” series has garnered 50.5 million likes on TikTok, showcasing her talent for creating culinary delights in a fun and accessible way.

🥞 TikTok Triumphs: Costello’s recent TikTok creations, such as “Easter Egg Boats” and “Slow Cooker Loaded Baked Potato Soup,” have become instant hits, resonating with food enthusiasts and home cooks alike. Her videos not only offer mouthwatering recipes but also practical tips on cleaning, safety, and household management, often featuring her husband, affectionately

New Signings 2 mins read

Shakira Barrera Signs With Innovative Artists

Shakira Barrera, a versatile talent in the entertainment industry, has inked a deal with Innovative Artists for representation, marking a new chapter in her flourishing career.

🌟 Breakout Roles: Barrera gained widespread acclaim for her standout performance as Yolanda Rivas in Netflix’s hit series G.L.O.W., showcasing her prowess as both an actress and a dancer. Her captivating portrayal of the lady wrestler earned her a dedicated fan base and critical acclaim.

🎬 Exciting Projects: Barrera’s star continues to rise with recent roles like First Officer Jensen Corbyt in Star Wars: Ahsoka, where she shared the screen with Rosario Dawson. She also impressed audiences as Gloria in Greg Garcia’s Sprung on Prime Video, demonstrating her versatility across different genres and characters.

📺 Upcoming Ventures: Fans can anticipate Barrera’s guest-starring appearance on HBO’s Hacks and her series regular role in Marvel’s Ironheart, showcasing her range and talent in diverse projects. Her previous TV credits, including Shameless, Animal Kingdom, It’s Bruno!, and All Rise, highlight her ability to bring depth and

New Signings 2 mins read

M88 Signs Actor & Comedian Desi Banks

M88, a prominent talent agency, has recently signed actor, stand-up comedian, and entrepreneur Desi Banks for representation, marking a significant milestone in Banks’ thriving career.

🚀 Purpose Chaser Tour: Currently embarking on his “Purpose Chaser” theatre tour across the country, Banks follows up on his successful 50-city tour in 2022. His dynamic performances have earned him recognition and praise, touring alongside comedy heavyweights such as Mike Epps, Deray Davis, Kountry Wayne, Gary Owens, Lavell Crawford, and more.

📱 Digital Sensation: As a prolific content creator, Banks has produced over 3,500 original videos, amassing a dedicated following of over 15 million fans across various social media platforms. His engaging and relatable content resonates with audiences worldwide, showcasing his unique comedic talent and entrepreneurial spirit.

🌟 On-Screen Success: Banks’ star power extends beyond social media, landing him roles in major motion pictures such as Will Packer’s hit film Little, alongside Issa Rae and Regina Hall. He has also showcased

New Signings 1 mins read

D.B. Sweeney Joins Defining Artists Agency

Actor, writer, and director D.B. Sweeney has recently signed with Defining Artists for representation, marking a new chapter in his versatile career.

🎥 Major Film Role: Sweeney’s upcoming major role in Francis Ford Coppola’s highly anticipated film, Megalopolis, has garnered significant attention. This project reunites Sweeney with Coppola, with whom he collaborated on the 1987 film Gardens of Stone, showcasing their enduring creative partnership.

📺 Television Ventures: On the small screen, Sweeney is set to make waves with a guest-starring role in Amazon’s The Terminal List: Dark Wolf, with filming scheduled to commence next month. His recent recurring appearances in popular shows like Fox’s Call Me Kat and CBS’ B Positive have showcased his range and talent across various genres.

🌟 Diverse Portfolio: Sweeney’s impressive resume includes appearances in acclaimed series such as Empire, Sharp Objects, Ice, S.W.A.T., and Major Crimes, among others. His ability to seamlessly transition between film and television roles highlights his versatility

New Signings 2 mins read

Casey Sherman Expands Representation with UTA

UTA, known for its stellar representation in the entertainment industry, has expanded its partnership with bestselling author Casey Sherman, moving to represent him across all areas.

🌟 Renowned Author: With a portfolio of 18 captivating books, Sherman has made a significant impact in literature and film adaptations. His works include the acclaimed “The Finest Hours,” which inspired Disney’s action-packed thriller starring Chris Pine, Casey Affleck, and Ben Foster, as well as “Boston Strong,” adapted into the film “Patriots Day” featuring Mark Wahlberg.

📖 Compelling Stories: Sherman’s latest book, “A Murder in Hollywood,” delves into the gripping love affair between screen legend Lana Turner and her gangster boyfriend, Johnny Stompanato. This captivating narrative is currently in development for a feature film, led by screenwriter Terence Winter and producer Rachel Winter.

🏆 Award-Worthy Projects: The bestselling “12: The Inside Story of Tom Brady’s Fight for Redemption,” co-authored with Dave Wedge, is set for development as a scripted limited series by Oscar nominees

Brand Ambassador 1 mins read

Coach Welcomes Jayson Tatum as Ambassador for Spring 2024 Collection

Coach, the iconic luxury brand, is proud to announce American basketball star Jayson Tatum as its newest ambassador. The launch of the campaign today features the Spring 2024 collection, showcasing exquisite watches and sunwear that embody Coach’s Courage to Be Real mission.

🌸 Springtime Style: The collaboration with Jayson Tatum is rooted in Coach’s dedication to inspiring self-expression and confidence. The Spring 2024 collection reflects the essence of Expressive Luxury, encouraging individuals to embrace their authentic selves with style and courage.

🌟 Championing Ambition: Jayson Tatum’s remarkable journey in the sports industry, coupled with his philanthropic endeavors through The Jayson Tatum Foundation, embodies the spirit of optimism and resilience that Coach celebrates. As a multi-time All-NBA First Team selection, Tatum’s ambition and determination resonate with Coach’s commitment to empowering individuals to reach their full potential.

🔥 A Full Circle Moment: Tatum

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