Latest News

Campaigns 2 mins read

Sophie Piper Joins George at Asda for G21 Collection Campaign

Exciting news from the fashion world as Love Island All Star Sophie Piper partners with George at Asda to front their latest G21 collection campaign. Asda’s trend-setting brand, known for its affordable yet stylish offerings, is tapping into popular culture by teaming up with social media influencers to showcase their new season styles.

👗 Trend-Led Collection: George at Asda’s G21 collection is designed to cater to the fashion-forward customer, offering a range of stylish pieces priced from £12. The collection promises an “injection of style to suit all occasions and lifestyles,” making it accessible and appealing to a wide audience.

📸 Photoshoot in London: During a glamorous photoshoot in London, Sophie Piper dazzled in a variety of new season styles from the G21 collection. From cargo pants to an oversized jacket and chunky biker boots, Piper showcased the versatility and on-trend designs of George at Asda’s latest offerings.

💫 Influencer Collaboration: By partnering

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Brand Ambassador 2 mins read

Gareth Bale Joins SBOTOP as Brand Ambassador

Exciting news in the sports and betting world as former Wales international and Premier League star Gareth Bale becomes the latest addition to SBOTOP‘s prestigious roster of brand ambassadors. The renowned international betting operator, owned by Isle of Man-based enterprise Celton Manx Ltd, has strategically chosen Bale to enhance engagement with its existing customer base and expand its reach to new audiences.

🏆 Premier League Pedigree: Gareth Bale’s illustrious career in the Premier League, notably with Tottenham Hotspur and Real Madrid, brings a wealth of experience and excitement to SBOTOP’s ambassador lineup. His achievements on the pitch and global fan following make him an ideal choice to represent the brand.

🔥 Engaging Audiences: SBOTOP aims to leverage Bale’s popularity and influence to create engaging campaigns that resonate with sports enthusiasts and betting aficionados alike. The partnership signifies SBOTOP’s commitment to providing a dynamic and immersive betting experience to its customers.

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Brand Ambassador 2 mins read

Saif Ali Khan Joins Behrouz Biryani for ‘Nawabi Handi Dum Biryani’ Range

Exciting news in the culinary world as Rebel Foods’ beloved brand, Behrouz Biryani, welcomes Bollywood royalty Saif Ali Khan as its brand ambassador. The collaboration is set to unveil the exquisite ‘Nawabi Handi Dum Biryani’ range, promising a taste of regal indulgence for biryani enthusiasts.

🌟 Royal Essence: Behrouz Biryani’s ‘Nawabi Handi Dum Biryani’ range embodies the essence of royal cuisine, crafted to perfection for discerning palates. Saif Ali Khan’s association with the brand elevates this culinary experience, blending heritage and gastronomic delight.

🍲 Premium Biryani Experience: With Saif Ali Khan on board, Behrouz Biryani aims to offer a premium royal biryani experience like never before. The collaboration represents a harmonious blend of tradition, quality, and culinary excellence, promising a feast fit for kings and queens.

👑 Aristocratic Legacy: Saif Ali Khan’s aristocratic legacy and refined taste resonate perfectly with Behrouz Biryani’s commitment to delivering authentic and luxurious flavors. As the brand ambassador, Khan brings his charisma and sophistication to enhance

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Brand Ambassador 2 mins read

Dew Jirawat and Thanaerng Named Brand Ambassadors for Bottega Veneta

Exciting developments in the fashion sphere as Bottega Veneta, renowned for its luxury creations, welcomes two fresh faces to its roster of brand ambassadors. Dew Jirawat, celebrated as L’OFFICIEL HOMMES SINGAPORE’S March cover star, and the talented Thai actress Thanaerng have been announced as the newest representatives of the iconic fashion house.

🌟 Fashion Icons: Dew Jirawat and Thanaerng embody style, elegance, and sophistication, making them perfect choices for Bottega Veneta’s brand ambassadorship. Their individuality and influence in the fashion and entertainment industries align seamlessly with the brand’s ethos of timeless elegance and innovative design.

👗 Stellar Additions: Bottega Veneta’s decision to bring Dew Jirawat and Thanaerng on board reflects the brand’s commitment to diversity and inclusivity. By featuring talents from different backgrounds and industries, Bottega Veneta continues to resonate with a global audience and stay at the forefront of fashion trends.

📰 Official Announcement: The announcement of Dew Jirawat and

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Brand Ambassador 2 mins read

SB19 Joins Xiaomi as Brand Ambassador for Redmi Note 13 Series

Exciting news for PPop fans and tech enthusiasts alike as Xiaomi unveils its collaboration with Filipino sensation SB19, naming them the brand ambassador for the highly anticipated Redmi Note 13 series. This partnership, revealed during Xiaomi’s Fan Festival, marks a significant milestone for both the tech giant and the internationally acclaimed boy group.

🎤 Global Sensation: SB19 has garnered immense popularity not just in the Philippines but also on the global stage. As leaders of the PPop genre, their captivating performances, exceptional talent, and massive fan following have made them icons in the music industry.

📱 Tech Trailblazers: Xiaomi’s Redmi Note series has long been known for its innovation, performance, and affordability. With the Redmi Note 13 series, Xiaomi continues to push boundaries in smartphone technology, delivering cutting-edge features and an exceptional user experience.

🌍 International Impact: The collaboration between SB19 and Xiaomi highlights the growing synergy between entertainment

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New Signings 2 mins read

Trisha Paytas Joins CAA in Exciting New Chapter

Renowned online personality Trisha Paytas has taken a significant step forward in her career by signing with Creative Artists Agency (CAA), a leading talent agency known for representing top-tier talent across various entertainment sectors. With a massive following of over 20 million followers across multiple platforms and a diverse range of content, Paytas has become a prominent figure in the digital landscape, shaping the creator industry and captivating audiences worldwide.

🎥 Digital Dynamo: Paytas’s digital presence spans back to the mid-2000s, where she began her journey as an entrepreneur and author. Through her lifestyle vlogs, ASMR content, and captivating cosplay videos, she has amassed an impressive two billion views in the last 12 months alone, showcasing her ability to engage and entertain her dedicated fanbase.

📺 Versatile Talent: Beyond her online success, Paytas has expanded her reach into traditional media, guest starring on over 50 television shows and films. Her appearances on iconic programs like The Tonight Show, America’s Got Talent, Modern Family, and Celebrity Big Brother

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New Signings 2 mins read

Sam Worthington Joins WME in Exciting New Partnership

Acclaimed actor Sam Worthington has inked a deal with leading talent agency WME, marking a significant milestone in his illustrious career. The Australian star has been making waves in Hollywood with his diverse roles and impressive performances, solidifying his status as a sought-after talent in the entertainment industry.

🌟 Recent Successes: Worthington’s recent projects have garnered critical acclaim and commercial success. From his role opposite Kevin Hart in F. Gary Gray’s heist thriller Lift for Netflix to reprising his iconic role as Jake Sully in Avatar: The Way of Water, which grossed over $5.22 billion worldwide, Worthington continues to captivate audiences with his versatile acting prowess.

🎥 Diverse Portfolio: Worthington’s filmography showcases his range and depth as an actor. From dramatic roles in films like Mel Gibson’s Hacksaw Ridge and Brad Anderson’s Fractured to captivating performances in Everest, The Shack, and Clash of the Titans, Worthington has proven his ability to tackle a variety of genres and characters with finesse.

📺 Television

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Brand Ambassador 2 mins read

Skechers Welcomes Baseball Legend Albert Pujols as New Brand Ambassador

Skechers continues to expand its roster of athletic superstars with the addition of former Cardinals and Angels star Albert Pujols as its latest brand ambassador. Affectionately known as “La Máquina” (The Machine) and a two-time world champion, Pujols will take center stage in Spanish-language campaigns highlighting Skechers’ innovative Hands-Free Slip-in shoes.

👟 Revolutionary Design: Skechers’ Hands-Free Slip-in shoes are at the forefront of footwear technology, offering convenience and style without compromising on comfort. Albert Pujols’ partnership with Skechers underscores the brand’s commitment to delivering cutting-edge solutions to athletes and enthusiasts alike.

🔥 Global Ambassadors: Pujols joins a prestigious lineup of global ambassadors representing Skechers across various industries. From music icon Snoop Dogg to lifestyle legend Martha Stewart and stage and screen star Ashley Park, Skechers’ diverse team embodies excellence, creativity, and passion.

🏆 Hall

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Campaigns 2 mins read

Ashley Walters Joins Forces with adidas for Pre-Spring 2024 Collection

Renowned British actor and rapper Ashley Walters has teamed up with adidas SPEZIAL to headline its highly anticipated pre-spring 2024 collection campaign.

👟 Iconic Collaboration: The collaboration between Ashley Walters and adidas SPEZIAL signifies a union of style, culture, and innovation. Walters’ dynamic presence and authentic connection to the brand make him the perfect ambassador for the pre-spring collection, which blends heritage-inspired designs with contemporary flair.

🎶 Cultural Fusion: As a multifaceted artist known for his contributions to both acting and music, Ashley Walters embodies the intersection of art and style that adidas SPEZIAL celebrates. The campaign showcases the seamless fusion of streetwear aesthetics and athletic performance, reflecting Walters’ versatile and trendsetting persona.

🌈 Timeless Appeal: The adidas SPEZIAL pre-spring 2024 collection embraces diversity, inclusivity, and timeless appeal. With a focus on heritage designs reimagined for the modern era, the

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Campaigns 2 mins read

Philips Norelco Partners with Actor Adam Scott for Exciting New Campaign

Royal Philips, a global pioneer in health technology, is proud to announce its collaboration with the renowned actor and facial hair connoisseur, Adam Scott. Scott takes center stage in a fresh campaign for the shave and groom brand Philips Norelco, inviting audiences on a journey of personal grooming and self-expression.

🪒 Empowering Personal Growth: The new campaign from Philips Norelco encourages everyone to embrace their personal growth, starting with how they style their facial hair. Adam Scott stars in a captivating video, showcasing his versatility in achieving various facial hair styles with ease using the Philips Norelco OneBlade. From a “sexy romantic lead” to a “felon on the run,” Scott demonstrates the transformative power of grooming in shaping his on-screen persona.

🎭 Actor Insights: In the campaign, Scott shares intimate insights into his relationship with facial hair and acting. He reflects on how he learned the art of shaving by observing actors he admired on the big screen, highlighting

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Campaigns 2 mins read

Avo Cigars and DJ D-Nice Present Avo Expressions 2024

Avo Cigars, a leading name in handcrafted premium cigars, is thrilled to unveil the much-anticipated “Avo Expressions 2024” blend in collaboration with the globally acclaimed DJ D-Nice. This limited edition release, featuring only 6,900 boxes with fifteen cigars each, marks a harmonious fusion of expertise and artistry.

🎶 Musical Mastery Meets Cigar Craftsmanship: The Avo Expressions series is a tribute to individuals who excel in their respective fields, echoing the spirit of Avo Uvezian, the visionary founder of AVO Cigars. Avo Uvezian’s journey from music to cigars inspired the creation of blends that resonate with his creative genius, a tradition carried forward in this exclusive collaboration with DJ D-Nice.

💨 Crafted for Connoisseurs: Avo Expressions 2024 is a testament to the meticulous craftsmanship and dedication of Avo Cigars. Each cigar is a masterpiece, meticulously blended and handcrafted to deliver an unforgettable smoking experience, embodying the essence of quality, innovation, and sophistication.

🌟

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Campaigns 2 mins read

RECOVER 180 Teams Up with PGA Tour Pro Wyndham Clark for Masters Tournament

RECOVER 180™, the cutting-edge organic sports drink crafted by renowned beverage entrepreneur Lance Collins, is thrilled to announce its partnership with PGA Tour pro Wyndham Clark, just in time for the prestigious Masters Tournament. As a pinnacle event in the golfing world, the Masters Tournament symbolizes excellence, precision, and peak performance—values shared by both RECOVER 180 and Wyndham Clark as they strive for greatness in their respective arenas.

RECOVER 180 is dedicated to empowering individuals to maximize their performance and recovery. With a meticulously crafted blend of electrolytes, vitamins, and minerals, RECOVER 180 provides a revitalizing solution to replenish the body and fuel success. The collaboration between RECOVER 180 and Wyndham Clark signifies a significant milestone for both entities. Leveraging its innovative hydration and replenishment formula, RECOVER 180 has become the preferred choice for elite athletes and wellness enthusiasts seeking optimal performance and recovery support. Similarly, Wyndham Clark has demonstrated unwavering commitment to excellence on the golf course, showcasing exceptional skill, dedication, and

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Investments 2 mins read

Waterdrop Secures Investment from Global Tennis Stars

waterdrop®, the innovative European hydration brand, has achieved a significant milestone with the successful closure of an investment round that includes six world-renowned tennis stars as investors. Among these notable athletes are top-ranked players Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrey Rublev, Hubert Hurkacz, and Cameron Norrie. Their partnership with waterdrop® not only solidifies their status as brand ambassadors but also underscores their commitment to revolutionizing hydration.

🌟 Celebrated Athlete-Investors: The addition of Fritz, Svitolina, Korda, Rublev, Hurkacz, and Norrie to waterdrop’s roster of investors marks a pivotal moment

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Campaigns 2 mins read

Jamie Foxx and BSB Whiskey Unveil Iconic New Packaging

WES Brands, the trailblazing spirits incubator known for its innovation and brand acceleration, has teamed up once again with the multi-talented Jamie Foxx for the exclusive launch of BSB Whiskey, a smooth and flavorful whiskey experience. With two years of meticulous design and development, the new packaging and flavor, Brown Sugar Blend (BSB), are set to revolutionize the whiskey landscape, with Foxx taking on the roles of brand owner and creative director.

🎨 Innovative Design: BSB Whiskey’s 70-proof liquid is a harmonious blend of aromatic cinnamon spice and comforting brown sugar sweetness, creating a taste sensation that is both bold and refined. The brand’s new packaging reflects this innovation, featuring a sleek matte black bottle adorned with a luminous “BSB” chenille letter patch that glows in the dark. This eye-catching design ensures that BSB Whiskey not only stands out on the shelves but also becomes the focal point of any social gathering.

🌌 Captivating Experience: The revamped packaging is more

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Campaigns 2 mins read

Gisele Bündchen Partners with VAARA for SS24 Collection

Iconic supermodel Gisele Bündchen has been unveiled as the face of VAARA‘s highly anticipated SS24 collection, marking a groundbreaking collaboration that merges fashion and empowerment.

👗 Vibrant Collection: VAARA’s SS24 collection promises a fresh take on activewear, with a focus on reinventing bestselling designs, introducing swimwear, outerwear, and sports accessories. The brand’s statement describes the collection as vibrant, capturing the essence of the new season with a sun-inspired color palette that exudes warmth and positivity.

🌞 Empowering Palette: The color palette of the SS24 collection is designed to enhance every skin tone, reflecting the brand’s commitment to inclusivity and celebrating diversity. With hues inspired by the sun and nature, the collection embodies a sense of freedom and empowerment that resonates with modern consumers.

👩‍🎨 Gisele’s Influence: As the face of VAARA’s SS24 campaign, Gisele Bündchen brings her timeless elegance and influence

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Campaigns 2 mins read

Austin Reaves Unveils New ’17 Rings’ Sneaker Collab with Kicks Crew

As the Los Angeles Lakers gear up for a historic playoff run, Austin Reaves is set to drop his latest signature sneaker collaboration with Kicks Crew, titled ’17 Rings’, celebrating the Lakers’ storied legacy in the NBA.

👟 Signature Rigorer AR1: Following the success of his previous releases, including the sold-out ‘Valentine’s Day’ edition, Reaves continues to make waves with his signature Rigorer AR1 line. The ’17 Rings’ edition pays homage to the Lakers’ unparalleled success in basketball history.

🌟 Limited Edition Design: The ’17 Rings’ sneaker features a Lakers-inspired colorway, blending the iconic yellow and purple hues on a sleek white base. Kicks Crew’s branding is prominently displayed, emphasizing the exclusive partnership for this unique sneaker design.

🏆 Celebrating Lakers Greatness: Every detail of the sneaker reflects the Lakers’ championship legacy. The inside tongue showcases all 17 NBA titles won by the franchise,

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Campaigns 2 mins read

Alia Bhatt Stars in Parle Agro’s Fun-Filled Frooti Campaign

Get ready for a summer filled with “Too much Fun” as Parle Agro, the beverage giant, unveils its latest campaign for Frooti, featuring the effervescent brand ambassador Alia Bhatt. This campaign aims to reignite the thirst for fun among consumers, highlighting the sweet tangy taste of Frooti as the ultimate catalyst for fun-filled moments.

🎬 Playful Ad Films: The heart of the campaign beats with the belief that fun is for everyone, and what better way to experience it than with Frooti’s delightful flavor. Parle Agro’s press release emphasizes that each sip of Frooti is a gateway to moments of joy and excitement.

💃 Seamless Integration of Fun: The campaign includes two playful ad films that beautifully capture how Frooti effortlessly infuses fun into consumers’ lives. These films showcase the simple yet profound idea that Frooti’s sweet tangy taste is synonymous with moments of pure enjoyment.

🍊 Sweet Tangy Delight: With Alia Bhatt leading the charge, the Frooti campaign embodies

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Brand Ambassador 2 mins read

Jayaram and Kalidas Join Goibibo as Brand Ambassadors

Goibibo, known for its innovative approach to travel solutions, has announced the iconic father-son duo Jayaram and Kalidas as its brand ambassadors, marking a significant move in localised brand communication and product curation.

🎬 Digital Film Debut: The announcement coincides with the launch of Goibibo’s first digital film starring Jayaram and Kalidas. The film pays homage to a popular scene from ‘Panchatanthiram,’ showcasing Goibibo’s creativity in recreating iconic movie moments. This strategy echoes the success of the brand’s previous #Goibibo campaign featuring Kareena Kapoor Khan, who joined as the brand ambassador last year.

🌍 Cultural Connections: Leveraging cultural cues and language, the film aims to build a strong connection with audiences in Tamil Nadu and Kerala. By infusing travel contexts with fresh perspectives and relatable storytelling, Goibibo seeks to resonate deeply with its target audience and capture the essence of travel experiences.

🚀 Strengthening Brand

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Brand Ambassador 1 mins read

Ranbir Kapoor Joins Nilkamal Sleep as Brand Ambassador

Nilkamal Sleep, renowned for its innovative approach to sleep solutions, has announced Ranbir Kapoor as its brand ambassador, marking a significant collaboration in the mattress industry.

🛏️ Thoughtfully Designed for You: With a 30-year legacy in the furniture industry, Nilkamal Sleep embodies the philosophy of “Thoughtfully Designed for You.” Ranbir Kapoor’s partnership with Nilkamal Sleep aims to innovate the mattress industry further and provide well-designed sleep solutions for modern customers.

🌟 Versatile Appeal: Ranbir Kapoor’s reputation as a versatile actor aligns perfectly with Nilkamal Sleep’s commitment to meeting diverse sleeping needs through continuous innovation. His influence and appeal will enhance Nilkamal Sleep’s position as a leading provider of high-quality sleep products.

💤 Wide Range of Sleep Solutions: Nilkamal Sleep offers a wide range of sleep solutions, including mattresses, beds, pillows, and accessories, catering to every customer’s

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Brand Ambassador 2 mins read

The Athlete’s Foot Welcomes Flau’jae Johnson as 2024 Brand Ambassador

The Athlete’s Foot (TAF), renowned for its dynamic blend of athletic-inspired lifestyle and streetwear, proudly announces a groundbreaking Name, Image, and Likeness (NIL) partnership with Flau’jae Johnson, an accomplished rapper and standout college basketball player for the LSU Tigers. This partnership inaugurates Flau’jae as TAF’s 2024 Brand Ambassador, marking a significant milestone in TAF’s athlete-brand collaborations.

🎤 Multifaceted Talent: Flau’jae Johnson is not just an athlete but a symbol of resilience, talent, and ambition. Born in Savannah, Georgia, into a legacy of music, she has navigated a path marked by triumph and determination. As a basketball prodigy, Flau’jae has shattered records and earned accolades, including the SEC Freshman of the Year, illustrating her prowess on the court.

🎶 Musical Journey: Off the court, her rap career, inspired by her late father and nurtured through her passion, has seen her shine on national stages, resonating with audiences nationwide. Her

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