Latest News

Campaigns 2 mins read

Cupshe and JoJo Fletcher Bring Festive Flair with New Collection

Fashion enthusiasts have a reason to celebrate as global e-tailer Cupshe joins forces once again with The Bachelorette’s beloved JoJo Fletcher to launch their latest collaboration: Cupshe x JoJo Fletcher: The Sunshine Escape Collection. This exclusive festival-inspired collection marks their second partnership, promising a vibrant array of trendy styles for women.

🌞 Festival Vibes: JoJo Fletcher, renowned for her chic style and infectious personality, infuses the Sunshine Escape Collection with the essence of music festivals. From flowy dresses to trendy bikinis and cover-ups, each piece captures the carefree spirit of summer festivities.

💃 Signature Style: The collection, now available on Cupshe.com, showcases JoJo’s signature flair for fashion, blending playful patterns, bold colors, and intricate crochet details. With 26 carefully curated pieces, including two-piece sets, swimsuits, and breezy cover-ups, shoppers can easily find the perfect ensemble for any festival occasion.

🎨 Fashion Fusion:

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Endorsement Deals 2 mins read

LE SSERAFIM Scores Big in NBA Collaboration

LE SSERAFIM, the renowned South Korean pop group, has teamed up with the National Basketball Association (NBA) for an exciting new collaboration. This multi-year partnership positions LE SSERAFIM as the headline act in the NBA’s celebrity and influencer program across Asia.

🌟 Friends of the NBA: As part of the “Friends of the NBA” alliance, LE SSERAFIM will take center stage at NBA games and events, adding star power to promotional activities for the Association. Fans can expect to see the group participating in exclusive content, showcasing their love for basketball and music, which will be shared on NBA and LE SSERAFIM’s social media platforms.

🎶 Harmony of Sports and Music: The collaboration between LE SSERAFIM and the NBA blends the excitement of sports with the energy of pop music. The group’s vibrant presence adds a new dimension to the NBA’s outreach in Asia, engaging fans across borders with their infectious enthusiasm.

📸 Exclusive Sneak Peek: The first glimpse of this

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Campaigns 1 mins read

Kendall Jenner and Bad Bunny Shine Solo in Gucci Valigeria Campaign

Kendall Jenner and Bad Bunny‘s journey with Gucci continues, albeit separately, in the latest installment of the brand’s Valigeria campaign. While their relationship once graced the front rows and campaigns together, the newest campaign captures Jenner in her element, showcasing Gucci’s travel-friendly accessories from the Savoy collection.

💔 Moving Forward: Following their confirmed breakup, the Valigeria campaign subtly acknowledges the shift, focusing on individuality and style resilience. Jenner, captured in faux paparazzi shots, effortlessly flaunts not one but two revenge outfits, embracing her independence and fashion prowess.

🌍 Travel Essentials: Amidst the personal narrative, Gucci’s Valigeria campaign highlights the travel-friendly essentials from the Savoy collection. Duffle bags, backpacks, rigid suitcases, and trolleys take center stage, catering to jet-setters gearing up for summer adventures.

👗 Fashion

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Brand Ambassador 2 mins read

GetSetGo Unveils Brand Refresh with Rugby Legend Rob Kearney as Ambassador

GetSetGo, the esteemed car insurance brand by MCL Insurance Services (Ireland) Ltd based in Swords, has embarked on an exciting journey of brand refreshment, accompanied by the addition of renowned rugby legend Rob Kearney as their new ambassador. This strategic move not only marks a revitalization of the brand’s identity but also signifies a powerful partnership aimed at enhancing customer experience and engagement.

🔄 Revamped Brand Identity: The brand refresh brings a wave of innovation and modernity to GetSetGo, showcasing a rejuvenated website and refreshed social assets. This evolution reflects the brand’s commitment to staying ahead in the dynamic insurance landscape and catering to the evolving needs of its policyholders.

🌟 Rewards and Credit: What sets GetSetGo apart is its revolutionary approach to car insurance, being Ireland’s first and only insurance company to offer rewards and earn credit to policyholders. This innovative feature transforms the insurance experience, offering tangible benefits and incentives for responsible driving and customer loyalty.

📱 Convenience at Your Fingertips: With GetSetGo available exclusively

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Brand Ambassador 2 mins read

Baifern Pimchanok Shines as Tiffany & Co.’s First Thai Woman Ambassador

In a groundbreaking moment for Thai representation, Baifern Pimchanok, the acclaimed actress, has been named as Tiffany & Co.‘s inaugural female ambassador from Thailand. This announcement follows closely after Tiffany & Co.’s appointment of Win Metawin as their first Global Ambassador from Southeast Asia, showcasing the region’s growing influence on the global stage. Baifern’s selection not only echoes Win Metawin’s achievement but also signifies a significant milestone as she becomes the first Thai actress to hold this prestigious role.

👑 A Trailblazing Collaboration: Baifern’s partnership with Tiffany & Co. is a testament to her unique style, strong personality, and unwavering confidence. As an ambassador, she embodies the essence of modern women who fearlessly express themselves and embrace their individuality. Her longstanding relationship with Tiffany & Co. has seen her grace campaigns like Tiffany Holiday Campaign 2023, Tiffany Lock, Tiffany HardWear, and Tiffany Icons, showcasing her deep connection with the brand’s iconic offerings.

💎 A Symbol of Elegance

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Brand Ambassador 2 mins read

Brock Purdy Teams Up with Pioneer Seed as Brand Ambassador

Iowa alum and rising star Brock Purdy is capturing hearts both on and off the field, and his latest partnership with Pioneer Seed has fans buzzing with excitement. Known for his exceptional talent and humble demeanor, Purdy has become a beloved figure among football enthusiasts, making him an ideal choice for regional brand endorsements.

🌟 From Field to Fame: Purdy’s standout performance on the gridiron has not only elevated his status as a football star but also attracted attention from brands seeking to align with his image of humility and grace. Pioneer Seed, a leading corn seed company, recognized Purdy’s potential and recently announced him as their brand ambassador.

🌾 Growing Success Together: In a promotional video shared on Instagram, Purdy expressed his enthusiasm about the partnership, highlighting the mutual benefits of their collaboration. As a satisfied customer, Purdy shared his experience using Pioneer Corn seeds on his in-laws’ farm, showcasing the impressive harvest yields and emphasizing the quality

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Brand Ambassador 2 mins read

Molly Smith Joins Abbott Lyon as Brand Ambassador

Celebrity and Love Island All Star winner Molly Smith has been announced as the newest ambassador for the renowned British jewellery brand, Abbott Lyon. Smith’s partnership with Abbott Lyon marks a celebration of personalized jewellery and timeless elegance.

🌺 A Journey with Abbott Lyon: Reflecting on her longstanding relationship with Abbott Lyon, Molly Smith expressed her deep affinity for the brand, recalling her first name necklace purchase as the catalyst for her love of personalized jewellery. Her journey with Abbott Lyon embodies the brand’s commitment to crafting meaningful and stylish pieces that resonate with individuals.

✨ Embracing Personalized Style: As an ambassador, Molly Smith embraces Abbott Lyon’s ethos of self-expression through jewellery. Her unique style and passion for personalised accessories align perfectly with the brand’s vision of empowering individuals to showcase their personality and individuality.

👑 Elegance and Sophistication: Abbott Lyon’s

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Soccer 2 mins read

Virgil van Dijk Teams Up with Expedia to Explore Liverpool

Liverpool Football Club’s captain, Virgil van Dijk, has joined forces with Expedia as a travel ambassador, showcasing the vibrant city of Liverpool through a curated guide of the top ten things to do. The collaboration aims to inspire travelers to discover the hidden gems and unique experiences that Liverpool has to offer.

🔍 Exploring Liverpool: Van Dijk, renowned for his prowess on the football field, is equally passionate about exploring new destinations. In his role with Expedia, he highlights the diverse attractions and cultural richness of Liverpool, inviting visitors to delve into its history, art, and culinary delights.

🌆 Curated Travel Guide: The curated guide crafted by Van Dijk in partnership with Expedia presents a personalized perspective on Liverpool’s must-visit spots, from iconic landmarks to lesser-known treasures. The guide reflects his love for adventure and his desire to share memorable travel experiences with others.

🗣️ A Message of Wanderlust: Sharing his excitement

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Campaigns 2 mins read

Lily Collins Partners with Maison Perrier in Inspiring Campaign

Actress Lily Collins, known for her role in “Emily in Paris,” has teamed up with Maison Perrier to headline their latest campaign. Collins shared the exciting collaboration on social media, introducing Maison Perrier as a beacon of inspiring possibilities. She expressed her enthusiasm for the project, highlighting the joy of working with a talented creative team and being directed by the renowned Damien Chazelle.

🎥 Captivating Campaign: The campaign film captures the essence of Maison Perrier’s elegance and allure, showcasing Collins’ grace and charm. Directed by Damien Chazelle, known for his work on acclaimed films like “La La Land,” the campaign promises to be a visual masterpiece that embodies the essence of a French icon.

🌹 A New Chapter: Lily Collins’ collaboration with Maison Perrier marks a significant milestone for both the actress and the brand. As a global ambassador, Collins brings her distinctive style and charisma to Maison Perrier, ushering in a new chapter of creativity

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Campaigns 2 mins read

Lizzo Unveils Debut Swimwear Collection with Yitty

Grammy-winning artist Lizzo has made a splash in the fashion world with the launch of her first-ever swimwear collection under her shapewear brand, Yitty. The collection brings together Lizzo’s bold style and Yitty’s innovative shapewear technology to create water-friendly and sexy swim silhouettes for all body types.

🎶 Empowering Fashion: Known for her empowering lyrics and body-positive messages, Lizzo’s foray into swimwear reflects her commitment to inclusivity and self-expression. The collection is designed to celebrate every curve and embrace individuality, empowering wearers to feel confident and stylish.

👙 Revolutionary Designs: Yitty’s bestselling shapewear technology has been seamlessly integrated into the swimwear pieces, offering support, comfort, and a flattering fit. From vibrant prints to sleek solids, the collection features a range of designs that cater to diverse tastes and preferences.

💦 For Every Damn Body: Lizzo’s swimwear collection is a celebration of diversity

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Campaigns 2 mins read

Amelia Gray Fronts Frame’s Summer 2024 Campaign

American fashion brand Frame has announced its collaboration with US model Amelia Gray for their highly anticipated Summer 2024 campaign. Shot by Frame’s founder and Creative Director, Erik Torstensson, the campaign captures the essence of iconic denim and timeless style.

📸 Capturing Summer Vibes: The campaign imagery, shared on social media platforms, showcases Amelia Gray in Frame’s signature denim pieces, embodying the laid-back yet sophisticated aesthetic that defines the brand. Torstensson’s lens captures the essence of summer, highlighting the versatility and timeless appeal of Frame’s collections.

🌟 Modeling Excellence: Amelia Gray brings her unique charm and modeling prowess to the campaign, adding a touch of elegance and allure to Frame’s summer lineup. Her collaboration with Frame reflects the brand’s commitment to working with top talents in the fashion industry.

👖 Iconic Denim: Frame’s Summer 2024 collection promises to deliver iconic denim pieces

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Brand Ambassador 2 mins read

Dabur Introduces Odomos Universal with Kajol as Brand Ambassador

Dabur, a leading name in healthcare and wellness, has made a significant move into the mosquito liquid vaporizer category with the launch of Odomos Universal Mosquito Liquid Vaporizer. To amplify the launch and connect with consumers, Dabur has enlisted Bollywood icon Kajol as the brand ambassador for Odomos Universal. Kajol’s presence adds star power and credibility to the product, enhancing its appeal to a wide audience.

🚀 Advanced Mosquito Protection: Odomos Universal promises advanced mosquito protection, providing households with a reliable defense against these pesky insects. The product’s effectiveness and convenience make it a must-have for families seeking a mosquito-free environment.

🌿 Natural and Safe: True to Dabur’s commitment to health and wellness, Odomos Universal features a formulation that is gentle on the skin and safe for use around the home. Its natural ingredients offer a refreshing alternative to traditional mosquito repellents.

📢 Campaigns on the Horizon: Keep an eye out for exciting campaigns featuring Kajol, set to roll out soon. These campaigns

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New Signings 2 mins read

Olmo Schnabel Makes Waves With ‘Pet Shop Days’ and Signs With WME, Black Bear

The rising star of cinema, Olmo Schnabel, has made a significant impact with his directorial debut “Pet Shop Days” and has now secured representation with WME and Black Bear for management.

🎥 Breakout Filmmaker: Schnabel’s “Pet Shop Days” garnered attention and acclaim on the international film circuit, premiering at prestigious festivals such as the Venice International Film Festival and SXSW. The film, starring Jack Irv, Darío Yazbek Bernal, Willem Dafoe, and Peter Sarsgaard, delves into the story of a drug lord heir navigating the gritty underbelly of New York City.

🌆 Provocative Storytelling: The film’s narrative, centered on themes of escape, seduction, and the allure of the city’s darker elements, captivated audiences and critics alike. Schnabel’s bold vision and directorial prowess were lauded, earning him recognition and accolades on the festival circuit.

🏆 Awards and Accolades: Schnabel’s talent was further acknowledged with the Leffest Lisboa Film Festival’s TAP Revelation Award, cementing his status as a promising filmmaker to watch.

💼 Strategic Partnerships:

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New Signings 2 mins read

Emira D’Spain Joins Forces With UTA for Global Representation

Emira D’Spain, the renowned model, creator, and beauty influencer known as @XOXOEMIRA, has partnered with UTA for comprehensive representation across all areas of her multifaceted career.

📸 Social Media Sensation: With a staggering following of over 1 million fans across social media platforms, D’Spain has captured the hearts of beauty enthusiasts worldwide. Her engaging content, including beauty insights, routines, and popular “Get Ready With Me” videos, has amassed an impressive 400 million views on TikTok alone.

🌐 Global Reach: D’Spain’s influence extends far beyond her digital footprint. As a graduate of NYU with a degree in marketing and communications, she seamlessly blends creativity with strategic prowess, making her a sought-after talent in the digital and beauty spheres.

💄 Beauty Maven: D’Spain’s journey to success includes a remarkable rise from marketing intern to Beauty Director at Paper, where she curated and led all beauty-related editorial content across platforms. Her expertise and passion for beauty shine through in her work, inspiring and empowering her audience with every post and video.

🎬

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New Signings 2 mins read

Frankie Quiñones Joins Forces With UTA for Multifaceted Representation

Stand-up comedian, actor, and creator Frankie Quiñones, acclaimed for his roles in hit series like “This Fool” and “What We Do in the Shadows,” has partnered with UTA for comprehensive representation across all areas of his diverse career.

🎭 Versatile Talent: Quiñones has captured audiences’ hearts with his dynamic performances, notably as Luis in Hulu’s acclaimed series “This Fool,” a role that earned him a nomination for Best Supporting Actor in a Comedy Series at the Independent Spirit Awards. His comedic genius and acting prowess shine through in a range of projects, including FX’s “What We Do in the Shadows,” “Fired on Mars,” “Victor & Valentino,” “Mr. Mayor,” “Feliz Navidad,” “The Dress Up Gang,” “Papi Chulo,” and AMC’s “The Walking Dead: The Ones Who Live.”

🌟 Rising Star: With a growing list of credits and accolades, Quiñones has established himself as a rising star in the entertainment industry. His ability to bring humor, depth, and

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New Signings 2 mins read

Winnie Harlow Joins Forces With WME for Multifaceted Representation

Renowned supermodel and beauty entrepreneur Winnie Harlow has teamed up with WME for comprehensive representation across all areas of her dynamic career.

👠 Trailblazer in Fashion: Harlow made history as the first model with vitiligo to grace the runway of the Victoria’s Secret Fashion Show in 2016, paving the way for inclusivity and diversity in the beauty and modeling industries. Her impactful presence has resonated globally, garnering a massive following of over 11 million fans on Instagram and TikTok.

🎬 Versatile Talent: Beyond the runway, Harlow has made her mark as a multifaceted talent. She showcased her expertise as a judge on the acclaimed Prime Video series “Making the Cut,” alongside fashion luminaries Heidi Klum and Tim Gunn. Her insights and vision have added depth to the show’s exploration of cutting-edge fashion design.

📸 Iconic Cover Star: Harlow’s striking beauty has graced the covers of prestigious publications such as Vogue, Harper’s Bazaar, Marie Claire, and Elle Magazine, solidifying her status as a fashion icon. Her captivating

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New Signings 2 mins read

Jennifer Weiner Teams Up With Verve for Film and TV Representation

Renowned author Jennifer Weiner, known for her bestselling novel “Good in Bed” and its upcoming adaptation produced by Mindy Kaling for Max, has joined forces with Verve for representation in film and television. With an impressive literary portfolio spanning 21 books and 11 million copies sold worldwide in 36 languages, Weiner’s collaboration with Verve marks an exciting new chapter in bringing her captivating stories to screens everywhere.

🌟 Literary Legacy: Weiner’s literary journey is a testament to her storytelling prowess and ability to resonate with readers across the globe. Her debut novel, “Good in Bed,” which is currently in development for the screen with Kaling at the helm, delves into themes of self-discovery, family dynamics, and heartbreak with authenticity and depth.

🎥 Adapting Stories for Screens: With Verve’s support, Weiner aims to explore new avenues for adapting her library of titles into compelling film and TV projects. The partnership promises to bring fresh perspectives and engaging narratives to audiences, building on Weiner’s established reputation as a master storyteller.

🌟 Collaborative

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New Signings 2 mins read

Grace Beverley Joins YMU as Influencer Representation Grows

Social media luminary Grace Beverley is making waves in the influencer scene as she joins forces with YMU, the esteemed UK talent agency known for representing icons like Simon Cowell and Claudia Winkleman. At 27, Beverley is not just a digital sensation with 3 million followers across platforms like Instagram and TikTok; she’s also an accomplished entrepreneur and content creator.

💼 Multi-Talented Entrepreneur: Beverley’s impressive resume includes founding three successful companies, notably the activewear brand TALA, which has gained a cult following for its sustainable and inclusive approach. Her debut book, “Working Hard, Hardly Working,” soared to the top of the Sunday Times bestseller list, showcasing her prowess as a writer and thought leader in the digital space.

🎙️ Podcast Powerhouse: Beyond her entrepreneurial ventures, Beverley’s podcast, also titled “Working Hard, Hardly Working,” has resonated with a staggering 25 million listeners, solidifying her influence as a voice of insight and inspiration.

🚀 YMU’s Influencer

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Brand Ambassador 2 mins read

Aaron Judge Joins Prime Energy Drink as Brand Ambassador

The New York Yankees’ powerhouse outfielder Aaron Judge is stepping up to the plate in a whole new way, announcing his partnership with Prime, a premier energy drink brand co-founded by YouTube sensations Logan Paul and KSI. Judge, known for his explosive performances on the baseball diamond, now adds a dynamic energy to Prime’s roster of brand ambassadors, joining NFL star Patrick Mahomes of the Kansas City Chiefs as one of the brand’s key figures.

🔥 Domination On and Off the Field: Aaron Judge’s collaboration with Prime highlights his continued dominance, not just in baseball but also in the realm of endorsements and brand partnerships. As a key player for the New York Yankees, Judge brings his winning spirit and high-energy presence to Prime’s lineup.

🥤 Energizing Partnership: Prime’s announcement, unveiled via X, featured Judge alongside the brand’s founders, Logan Paul and KSI, all sporting the iconic Yankees pinstripes. This partnership signifies Prime’s commitment to teaming up with top-tier athletes who embody excellence, determination,

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Campaigns 2 mins read

LeBron James’ The Shop Unveils Men’s Grooming Line at Walmart

Get ready to elevate your grooming game with the latest offering from The Shop, the brainchild of NBA icon LeBron James and business partner Maverick Carter. The Shop has partnered with Walmart to introduce a comprehensive men’s grooming line, encompassing skin, hair, and beard care products that promise to redefine your grooming routine.

🚀 Digital Campaign Launch: To mark this exciting launch, The Shop has rolled out a dynamic digital campaign titled “Be The Face.” Featuring LeBron James, Maverick Carter, and co-creator Paul Rivera, this campaign captures the essence of confident grooming and invites men everywhere to embrace their best selves.

🌿 Vegan and Cruelty-Free: The new grooming line from The Shop is not just about style; it’s about values too. All seven products in the lineup are vegan and cruelty-free, reflecting The Shop’s commitment to sustainability and ethical practices.

💰 Accessible Luxury: One of the standout features of The Shop’s grooming line is its accessibility.

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