Latest News

Campaigns 2 mins read

Zhou Guanyu, lululemon Brand Ambassador, Shines in Home Debut Special Exhibition!

Zhou Guanyu, China’s trailblazing F1 driver and ambassador for lululemon, dazzled fans at the Jing’an Kerry Center store in Shanghai with a special exhibition ahead of the highly anticipated F1 Chinese Grand Prix returning to the city next weekend. The event celebrated Zhou’s journey from his captivating home debut in 2004 to his ambitious visions for the next 20 years.

🚗 A Journey Begins: Zhou Guanyu reminisced about his early encounters with the F1 Chinese Grand Prix, recalling how the electrifying races ignited his passion for motorsport. His journey from a 5-year-old fan in the stands to a celebrated F1 driver mirrors a story of determination and dedication.

🌟 Gratitude and Inspiration: At the heart of the event was Zhou’s gratitude towards his parents for nurturing his love for racing. He fondly remembered the seat where his dreams took flight, emphasizing the pivotal role of family support in his remarkable journey.

🎨 Creative Vision: Beyond the racetrack, Zhou Guanyu’s artistic

… Read More
Brand Ambassador 2 mins read

TREASURE Named Brand Ambassador for Crocs in Global Campaign!

Crocs, the iconic footwear brand, has unveiled an exciting partnership with YG Entertainment’s sensational boy group TREASURE, marking the launch of the TREASURE x CROCS™ global campaign. Known for their chart-topping hits and distinct fashion sense, TREASURE brings a fresh wave of style to the Crocs family.

🎶 From Debut to Global Sensation: Since their debut in 2020 with the hit single “Boy,” TREASURE has captured hearts worldwide with their infectious music and standout personalities. Now, as Crocs’ brand ambassadors, they’re set to elevate the brand’s image with their unique flair.

🌈 Embracing Individuality: Crocs’ decision to collaborate with TREASURE stems from their shared values of embracing individuality and self-expression. TREASURE’s members have often been spotted rocking Crocs, making them a natural fit for the brand’s ethos of “Come As You Are™.”

🚀 Global Campaign Highlights: The TREASURE x CROCS™ campaign will span from 2024 to 2025,

… Read More
Campaigns 2 mins read

Puma Unleashes ‘FOREVER FASTER’ Campaign with Neymar, LaMelo Ball, and More Stars!

Puma, the iconic sports brand, is setting the pace with its latest ‘Forever Faster’ campaign, featuring an elite lineup of sports superstars including Neymar, Jack Grealish, Mondo Duplantis, Karsten Warholm, and Breanna Stewart. This 90-second adrenaline rush showcases Puma’s commitment to being the “fastest sports brand in the world,” capturing the essence of speed, agility, and relentless determination.

🔥 Speed Meets Style: The ‘Forever Faster’ campaign is a celebration of athleticism and style, merging high-performance gear with the sleek aesthetics that Puma is renowned for. From the football pitch to the basketball court and the track, Puma’s gear empowers athletes to push boundaries and shatter records.

🌍 Global Impact: Timed perfectly with major sporting events like Euro 2024, Paris 2024 Olympics, and Copa

… Read More
Brand Ambassador 2 mins read

MS Dhoni Partners with Explosive Whey: A Game-Changer in Sports Nutrition

Explosive Whey, a new player in the fitness and nutrition realm, is set to redefine sports nutrition with its top-tier products. Backed and endorsed by none other than the legendary Mahendra Singh Dhoni, the brand aims to cater to the evolving needs of fitness enthusiasts, athletes, and health-conscious individuals alike. Founded by Indian Cricketer Kedar Jadhav (founder), Mandar Bhandari (founder and CEO), and Rishikesh Hande (founder), Explosive Whey is poised to make a significant impact in the industry.

🚀 Fuel Your Performance: The brand’s name, “Explosive,” encapsulates the essence of speed and strength, reflecting its commitment to empowering individuals to reach their peak performance levels. The lion featured in the logo symbolizes strength and leadership, aligning perfectly with the brand’s mantra, “Rule with Strength.”

🔬 Certified Excellence: Explosive Whey boasts the prestigious certification of Informed Sports, a trusted badge among professional athletes and the World Anti-Doping

… Read More
Campaigns 2 mins read

Walker Hayes Teams Up with Athletic Brewing for “Fancy Like” Nonalcoholic Brew

Country music sensation Walker Hayes is stepping into the nonalcoholic beer scene with a bang, joining forces with craft beer innovator Athletic Brewing Company to launch a signature brew inspired by his chart-topping hit, “Fancy Like.”

📣 The Perfect Partnership: In a recent press release, Athletic Brewing announced its exciting collaboration with Walker Hayes, introducing “Fancy Like” as the latest addition to their lineup of refreshing nonalcoholic beers.

🎤 From Song to Sip: Named after Hayes’ popular track, “Fancy Like,” this new nonalcoholic beverage promises to deliver the same upbeat vibes and delightful experience as its musical counterpart. With Hayes’ artistic flair and Athletic Brewing’s dedication to crafting exceptional nonalcoholic brews, “Fancy Like” is poised to be a fan favorite.

📅 Mark Your Calendars: While the official release date for “Fancy Like” is April 25, beer enthusiasts can get a head start by

… Read More
Campaigns 2 mins read

Cred’s Creative Collab: Rajamouli and David Warner Steal the Show

In a delightful twist of creativity, Cred‘s latest ad campaign brings together two unexpected stars: renowned film director SS Rajamouli and cricket sensation David Warner. This unlikely duo proves to be a winning combination, showcasing the unique benefits of using Cred UPI in a humorous and engaging manner.

📽️ A Director-Cricketer Duo: When Oscar-winning director SS Rajamouli and star cricketer David Warner team up, you know something extraordinary is in store. The ad campaign unfolds with Rajamouli seeking a discount from Warner for cricket match tickets, leading to a witty exchange about the perks of using Cred UPI.

💸 The Cred Advantage: Warner highlights the automatic discounts available with Cred UPI, contrasting it with the absence of such benefits with regular UPI. This playful banter sets the stage for Rajamouli’s imagination to run wild, envisioning Warner’s comical antics if he were to disrupt his next blockbuster film.

🎬

… Read More
Campaigns 2 mins read

Ariana Madix Takes a Stylish Step Forward With Exclusive DSW Collection

Vanderpump Rules sensation Ariana Madix continues her winning streak, much to the surprise of some of her castmates. The reality star and entrepreneur has just unveiled an exclusive collection in partnership with Designer Shoe Warehouse (DSW), adding another feather to her cap of achievements post-VPR Season 10. As a part of Designer Brands Inc., DSW’s collaboration with Ariana marks a significant milestone in her burgeoning career.

👠 Fashionable Footwear: Ariana Madix’s collection with DSW promises to blend style, comfort, and her signature flair seamlessly. Fans and fashion enthusiasts alike can anticipate a range of trendy and versatile footwear options curated by the VPR star.

💃 Rising Star: Since her breakout on Vanderpump Rules alongside Tom Sandoval, Ariana has been on an upward trajectory, diversifying her portfolio with notable accomplishments. From penning a published book to showcasing her dance moves on Dancing with the Stars, Ariana’s entrepreneurial spirit knows no bounds.

🌟

… Read More
Brand Ambassador 2 mins read

Justin Rose Teams Up with Mustard Golf as Brand Ambassador

Mustard, the premier AI-powered coaching platform renowned in baseball and football, announces its foray into golf with none other than Justin Rose as its inaugural brand ambassador in the sport. This strategic partnership marks a significant milestone for Mustard, tapping into Rose’s expertise and influence to drive innovation and excellence in golf coaching.

🥇 Champion Collaboration: Justin Rose’s stellar career includes remarkable achievements such as winning the Ryder Cup, clinching the U.S. Open title, claiming an Olympic gold medal, and attaining the prestigious No. 1 ranking in the world. His impressive track record and dedication to excellence make him the ideal ambassador for Mustard Golf.

🚀 AI-Powered Revolution: Mustard Golf’s cutting-edge AI technology revolutionizes coaching by providing personalized insights and data-driven analysis to enhance players’ performance. With Rose’s endorsement and involvement, Mustard aims to elevate the golf coaching experience to new heights, empowering players

… Read More
Brand Ambassador 2 mins read

Springbok Star Eben Etzebeth and Actress Anlia Etzebeth Named Hollywoodbets Ambassadors

In a thrilling announcement, beloved Springbok rugby icon Eben Etzebeth and his equally talented wife, actress and fashionista Anlia Etzebeth, have been unveiled as the dynamic new Brand Ambassadors for Hollywoodbets. This exciting partnership brings together the world of sports and entertainment, showcasing the couple’s exceptional talents and magnetic personalities.

🌟 Dynamic Duo: Known affectionately as ‘Elizabedi’ by rugby enthusiasts nationwide, Eben Etzebeth has carved a legendary path in the world of rugby, capturing hearts with his formidable skills and infectious smile. His wife, Anlia Etzebeth, shines as an accomplished actress with international credits and a burgeoning music career under the moniker Anlia Star.

🎬 From Rugby Fields to Hollywood: Anlia’s roles in acclaimed productions, including her portrayal of Sasha Richter in the beloved SA TV series Getroud Met Rugby, have earned her widespread admiration. Together, the Etzebeths embody a blend of athleticism and sophistication,

… Read More
Sports 3 mins read

New Balance Scores Big with Jordyn Huitema Partnership

New Balance proudly announces its partnership with Jordyn Huitema, one of the most influential female football athletes on the global stage. At just 22 years old, Huitema brings a wealth of talent and passion to the brand, marking a significant addition to New Balance’s roster of exceptional athletes who are redefining the boundaries of sport and culture.

⚽ A Rising Star: Jordyn Huitema’s meteoric rise in the world of professional soccer is nothing short of remarkable. With her exceptional skills and unwavering determination, Huitema has carved out a name for herself as a formidable force on the field, captivating fans with her dynamic play and undeniable talent. Having signed her first professional deal with PSG in 2019 at the tender age of 18, Huitema’s journey serves as a testament to her dedication and passion for the game.

👟 Inspiring the Next Generation: New Balance’s partnership with Huitema underscores the brand’s commitment to empowering the next generation of female athletes and celebrating their achievements both on and off the field. By joining forces with trailblazers

… Read More
Campaigns 2 mins read

Ava Phillippe Blossoms as Global Brand Ambassador for Vince Camuto’s Wonderbloom Campaign

Model and emerging style icon Ava Phillippe has stepped into the spotlight as the new Global Brand Ambassador for Vince Camuto’s latest fragrance campaign, Wonderbloom. The 24-year-old daughter of Hollywood royalty Reese Witherspoon and Ryan Phillippe brings her signature charm and elegance to the forefront of this captivating campaign, showcasing the allure of Vince Camuto’s enchanting new perfume.

🌸 Captivating Beauty: With her innate grace and timeless sophistication, Ava Phillippe embodies the essence of Wonderbloom, a fragrance that celebrates the beauty and vitality of springtime blooms. Against a backdrop of lush florals and verdant landscapes, Ava captivates viewers with her radiant presence, evoking a sense of joy and optimism that perfectly encapsulates the spirit of the fragrance.

🌿 A Scent of Intrigue: Vince Camuto’s Wonderbloom perfume invites wearers on a sensorial journey through notes of white freesia, sandalwood, and pear leaves, creating a captivating olfactory experience that is both enchanting

… Read More
Endorsement Deals 2 mins read

Texas QB Quinn Ewers Soars with Nicholas Air in Landmark NIL Deal

Texas Longhorns quarterback Quinn Ewers has reached new heights in the world of college sports endorsements, signing a groundbreaking NIL (Name, Image, Likeness) deal with premier private jet company Nicholas Air. This historic partnership marks a significant milestone for Ewers, making him only the second NCAA player to secure an endorsement deal with a private jet company.

🌟 Elevating the Game: With this landmark agreement, Ewers joins the esteemed Nicholas Air family alongside Ole Miss quarterback Jaxson Dart, solidifying his status as a rising star both on and off the field. The deal underscores Ewers’ growing influence and marketability in the realm of college athletics.

✈️ Exclusive Access: As part of the partnership, Ewers will collaborate with Nicholas Air on a range of marketing initiatives, promotional campaigns, and community engagements. Additionally, he will have exclusive access to Nicholas Air’s fleet of private jets, providing unparalleled convenience and luxury for his travel needs.

💰 Financial

… Read More
Campaigns 2 mins read

Boost Mobile and Coach Prime Unite for an Exclusive Partnership

In an electrifying collaboration, Boost Mobile joins forces with the legendary Pro Football Hall of Famer and esteemed coach, Deion “Coach Prime” Sanders. This dynamic partnership, fueled by a shared passion for innovation, excellence, and community impact, heralds a new era of empowerment and inspiration for fans and customers alike.

🌟 A Limited-Edition Marvel: The centerpiece of this groundbreaking collaboration is the exclusive motorola razr Coach Prime edition, a sleek and stylish foldable smartphone adorned in a captivating gold and black finish. Featuring Coach Prime’s iconic mantra “You Gotta Believe” and his personal signature, this device is more than just a phone—it’s a symbol of motivation and determination.

🏆 Embodying Excellence: Coach Prime’s unparalleled legacy as a Pro Football Hall of Famer and his current role as the head coach of the University of Colorado Buffaloes epitomize a relentless pursuit of excellence. His influence extends beyond the football field, resonating

… Read More
New Signings 2 mins read

Jordan Montgomery Makes a Game-Changing Move, Signs With Wasserman

In a bold and strategic career move, pitcher Jordan Montgomery has parted ways with Scott Boras and has inked a deal with Wasserman’s dynamic duo Joel Wolfe and Nick Chanock. The announcement, confirmed by sources to ESPN on Thursday, marks a significant shift for the talented athlete as he navigates his baseball journey.

⚾ From Diamondbacks Debut to Agent Switch: Jordan Montgomery recently made headlines with his signing by the Arizona Diamondbacks in late March, stepping into a new chapter in his baseball career. Amidst a challenging free-agent market, Montgomery’s move to the Diamondbacks signaled a fresh start and renewed opportunities on the field.

🤝 Strategic Partnership with Wasserman: With Wasserman’s Joel Wolfe and Nick Chanock now representing him, Montgomery is poised to leverage their expertise and strategic insights to maximize his potential and elevate his career trajectory. The Wasserman agency boasts a track record of success in guiding athletes to achieve their goals and secure lucrative deals.

💼 The Boras Era Ends: Montgomery’s

… Read More
New Signings 2 mins read

UTA Welcomes Choreographer Extraordinaire Rio Henderson to its Dazzling Roster

UTA, a global powerhouse in talent representation, is thrilled to announce its collaboration with the renowned choreographer Rio Henderson, also known as Cornithea “RIO” Henderson. With a glittering career that spans iconic performances and groundbreaking choreography, Henderson joins UTA to further elevate his impact across all areas of the entertainment industry.

🕺 A Maestro of Movement: Rio Henderson’s artistry and innovation in choreography have mesmerized audiences worldwide. His recent triumphs include choreographing Usher’s electrifying performances, notably his “My Way” Las Vegas residency, which captivated fans with its dynamic and mesmerizing dance routines.

🏟️ Super Bowl Stunner: Henderson’s star soared even higher as the creative genius behind Usher’s unforgettable dance sequences during the Super Bowl Halftime show. His ability to craft visually stunning and emotionally resonant performances has solidified his reputation as a choreographer par excellence.

🌆 From St. Louis to Center Stage: Hailing from St. Louis, Missouri, Rio Henderson’s journey into the world of dance began

… Read More
New Signings 2 mins read

CAA Welcomes Sam Catlin, the Mastermind Behind ‘Preacher,’ to its Stellar Roster

CAA is proud to announce its partnership with Sam Catlin, the creative force behind acclaimed TV series like “Preacher” and “Breaking Bad.” With an impressive track record in television and film, Catlin brings his unparalleled storytelling prowess to CAA, marking a new chapter in his illustrious career.

🌟 A Proven Visionary: Sam Catlin’s journey in the entertainment industry is marked by groundbreaking storytelling and unforgettable characters. As the co-creator and showrunner of AMC/Sony TV’s “Preacher,” Catlin captivated audiences with his unique blend of dark humor, drama, and supernatural elements. His contributions to AMC’s iconic series “Breaking Bad” further solidified his reputation as a visionary writer and producer.

🏆 Award-Winning Talent: Catlin’s work on “Breaking Bad” earned him multiple prestigious awards, including Primetime Emmy, PGA, and WGA accolades. His ability to craft compelling narratives and complex characters has garnered critical acclaim and adoration from viewers worldwide.

✍️ A Diverse Portfolio: Beyond his television successes,

… Read More
New Signings 2 mins read

UTA Welcomes Wolves of Glendale, the Comedy Band Sensation, to its Roster

UTA is thrilled to announce its partnership with Wolves of Glendale, the uproarious comedy band that’s been winning hearts and laughs since its inception in 2022. With a strong presence on social media and a knack for blending humor with musical talent, Wolves of Glendale is poised to take the entertainment world by storm.

🐺 Meet the Pack: Wolves of Glendale comprises Ethan Edenburg on guitar, Eric Jackowitz on drums, and Tom McGovern on keys. The trio’s chemistry is undeniable, stemming from McGovern’s move to the West Coast and his fateful encounter with Edenburg and Jackowitz. Their collaboration birthed instant magic, marked by the creation of their hit single, “Vapin’ in Vegas.”

🎶 Rapid Rise to Fame: The Wolves’ ascent was meteoric, fueled by their unique blend of comedic prowess and musical prowess. Their breakthrough came when they caught the attention of Kyle Gass, who introduced their music to Jack Black of Tenacious D fame. Black was not only captivated by their humor but also impressed by their musical chops. This led to a monumental opportunity as Wolves of

… Read More
New Signings 2 mins read

Sixteenth Welcomes Influencer Taz Alam to Its Roster

Sixteenth proudly announces the signing of renowned influencer Taz Alam, also known to her followers as ClickForTaz. With over 1.5 million loyal fans, Taz stands as one of the most prominent and dynamic creators in the UK, celebrated for her infectious humor, uplifting spirit, and boundless creativity.

🌟 A Trailblazer in Content Creation: Taz Alam’s journey as a content creator began nearly a decade ago, propelled by her passion for spoken word poetry and a desire to spark meaningful conversations surrounding mental health, social issues, and body positivity. Through her captivating words and relatable narratives, Taz has cultivated a dedicated community that extends far beyond geographical boundaries, connecting with audiences around the globe.

🎤 Empowering Voices: Taz Alam’s influence transcends mere entertainment, as she utilizes her platform to amplify important messages and advocate for causes close to her heart. Her impactful collaborations with organizations like Unicef have further solidified her role as a catalyst for positive

… Read More
Endorsement Deals 2 mins read

Kate Moss Teams Up with Balenciaga for Le City Bag Campaign

British supermodel Kate Moss has joined forces with luxury fashion house Balenciaga to front their latest campaign showcasing the timeless elegance of the Le City Bag. Captured by acclaimed New York-based fashion photographer Mario Sorrenti, Moss exudes effortless sophistication alongside rising star Mona Tougaard, embodying the brand’s vision of modern luxury and timeless style.

👜 A Timeless Icon: Balenciaga’s Le City Bag has long been synonymous with understated elegance and unparalleled craftsmanship, and Moss’s collaboration with the brand reaffirms its status as a coveted accessory for the discerning fashion enthusiast. By enlisting Moss as the face of the campaign, Balenciaga aims to reintroduce the iconic handbag to a new generation of luxury consumers while retaining its allure among seasoned aficionados.

📸 Capturing the Essence: Shot against the backdrop of urban landscapes and minimalist settings, the campaign captures the essence of contemporary

… Read More
New Signings 2 mins read

Milo Ventimiglia Joins Forces with WME

Acclaimed actor Milo Ventimiglia has embarked on a new creative journey by signing with powerhouse agency William Morris Endeavor (WME), marking a significant milestone in his illustrious career. Ventimiglia’s decision to join WME comes on the heels of his notable accomplishments, including his captivating portrayal in the ABC drama series The Company You Keep and his pivotal role in the critically acclaimed NBC series This Is Us.

🎬 A Versatile Talent: Ventimiglia’s versatile talents have garnered widespread acclaim, with his portrayal of Jack Pearson in This Is Us earning him three Emmy nominations and solidifying his status as one of television’s most compelling performers. Beyond his acting prowess, Ventimiglia’s involvement in The Company You Keep underscores his multifaceted abilities as both an actor and a producer, highlighting his keen eye for compelling storytelling and his dedication to bringing dynamic projects to life.

🌟 Expanding Creative Horizons: Ventimiglia’s collaboration with

… Read More