Latest News

Campaigns 2 mins read

Lili Reinhart teams up with Lancel for Spring 2024

Exciting news from the world of fashion as American actress and Lancel ambassador Lili Reinhart steps into the spotlight for the French fashion house’s captivating spring 2024 campaign. Shot by the renowned German photographer Ellen von Unwerth, this collaboration brings a touch of elegance and allure to the forefront of high fashion.

👸 Ambassador of Style: Lili Reinhart, known for her captivating performances on screen, brings her signature charm and sophistication to Lancel as the brand’s esteemed ambassador. With her innate sense of style and grace, she embodies the spirit of Lancel’s luxury and craftsmanship.

📸 Captured by Ellen von Unwerth: The spring 2024 campaign, expertly lensed by veteran photographer Ellen von Unwerth, promises a visual feast of beauty and artistry. From the iconic Origami bag to the latest creations from Lancel’s spring collection, each shot captures the essence of timeless elegance.

🌺 A Celebration of Spring: As the seasons change, Lili Reinhart’s

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Campaigns 2 mins read

Taeyong and Kevin Abstract for Loewe

Exciting news from the world of fashion as NCT’s renowned singer and Loewe ambassador, Taeyong, joins forces with notable personalities including Kevin Abstract and 070 Shake in the brand’s latest campaign. Captured through the lens of New York-based photographer Gray Sorrenti⁣, this collaboration brings a fresh and dynamic energy to the forefront of luxury fashion.

🎶 Global Ambassadors Unite: Taeyong, known for his charismatic presence both on and off stage, shines as Loewe’s Global Brand Ambassador in the Paula’s Ibiza 2024 campaign. Alongside him, the campaign features the creative prowess of Kevin Abstract and the unique style of 070 Shake, creating a captivating synergy that embodies the essence of Loewe.

📸 Visual Delights: The campaign, skillfully captured by Gray Sorrenti, promises visual delights that showcase the intersection of art, fashion, and individuality.

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Brand Ambassador 2 mins read

Darren Watkins Jr Named Prime Hydration Ambassador

Exciting news in the gaming and social media world as American gamer and YouTuber Darren Watkins Jr joins forces with Prime Hydration, the viral drinks brand founded by KSI and Logan Paul, as their newest brand ambassador. Watkins Jr took to Instagram to share the thrilling collaboration, posting ‘PRIME #ishowprime.’

🎮 Gaming Influence: Darren Watkins Jr, known for his captivating gaming content and influential presence on platforms like YouTube, Twitch, and Instagram, brings a unique perspective and reach to the partnership with Prime Hydration. As a prominent figure in the gaming community, his endorsement amplifies Prime Hydration’s presence among gaming enthusiasts.

🥤 Viral Drinks Brand: Prime Hydration, co-founded by renowned personalities KSI and Logan Paul, has gained immense popularity for its innovative and refreshing drink offerings. With Watkins Jr onboard as an ambassador, Prime Hydration aims to further connect with its audience, especially within the gaming and online content creation spheres.

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Campaigns 2 mins read

Forever New Unveils SS24 Collection with Pooja Hegde

Exciting news for fashion enthusiasts as Forever New, the epitome of grace and elegance, launches its exclusive SS24 Collection, “Another Day in Paradise,” with brand ambassador Pooja Hegde. The collection’s core color, Porcelain (White), serves as a timeless backdrop, highlighting the vibrant colors and playful prints that define this season’s aesthetic.

👗 Fashion Forward: Forever New’s SS24 Collection showcases Pooja Hegde’s Campaign Styles, blending fashion-forward designs with the essence of the season. From ocean-inspired blue ruffle dresses to bold floral sheaths capturing the essence of summer blooms, each garment reflects elegance and sophistication.

🎨 Celebration of Color: Embracing luxurious fabrics and a celebration of color, the Pooja Hegde Collection promises to elevate every wardrobe. The collection’s vibrant hues and intricate designs embody the spirit of summer, making it a must-have for fashion-conscious individuals.

🛍️ Available Now: Discover

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Campaigns 2 mins read

RECOVER 180 Partners with NBA Star Austin Reaves

Exciting news from the sports world as RECOVER 180™ proudly announces its partnership with Los Angeles Lakers shooting guard and rising NBA star, Austin Reaves. This collaboration marks a significant step forward for both brands, aiming to elevate athletic performance and recovery to new heights.

🌟 Elite Collaboration: The partnership between RECOVER 180™ and Austin Reaves, known for his dynamic play and strong presence on the court, brings together two forces dedicated to excellence in sports performance. RECOVER 180’s commitment to providing athletes with premium hydration and recovery solutions aligns perfectly with Reaves’ pursuit of peak physical condition.

🏀 Performance Enhancement: RECOVER 180™, renowned for its all-organic sports drink formula, offers a scientifically proven blend of electrolytes, vitamins, and antioxidants essential for replenishing nutrients and supporting rapid recovery. By working closely with Reaves, RECOVER 180™ aims to enhance his physical well-being and optimize his performance

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New Signings 2 mins read

Adina Verson Joins CESD for Representation

Exciting news from the entertainment world as versatile talent Adina Verson signs with Creative Artists Agency (CESD) for representation. Here’s a glimpse into Verson’s impressive career and what this partnership means for their future:

🎬 Diverse Portfolio: Adina Verson’s career spans across television, film, and stage, showcasing their range and talent as a performer. With notable roles in series like “Only Murders In the Building,” where they portrayed Poppy White, to appearances on HBO’s “And Just Like That…” and acclaimed projects like the short film “Troy,” Verson has established themselves as a versatile and sought-after actor.

🌟 Rising Star: Verson’s rise to prominence includes standout performances on stage, with memorable roles in productions like “A Transparent Musical” at Center Theatre Group and Broadway hits such as “Indecent.” Their stage presence and emotive performances have earned them accolades and nominations, highlighting their status as a rising star in the theater scene.

📺 Television

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New Signings 2 mins read

Sound Maestro Johnnie Burn Joins CAA

In a groundbreaking move for the entertainment industry, acclaimed sound designer and multi-award winner Johnnie Burn has made history by signing with Creative Artists Agency (CAA), marking the first time a sound designer has joined the prestigious agency. Here’s a closer look at this significant development:

🌟 Award-Winning Legacy: Johnnie Burn’s illustrious career is punctuated by accolades, including an Academy Award and a BAFTA for his exceptional work in sound design. His recent Oscar win for “The Zone of Interest” catapulted him into the spotlight, showcasing his unparalleled talent and contribution to cinematic excellence.

🎬 Collaborative Genius: Burn’s creative genius extends across collaborations with visionary filmmakers like Jonathan Glazer, with whom he collaborated on the critically acclaimed “Under the Skin” and the award-winning “The Zone of Interest.” His partnership with Glazer underscores his ability to elevate storytelling through immersive soundscapes that captivate audiences globally.

🔊 Innovative Soundscapes: As a supervising sound editor and re-recording mixer, Burn

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New Signings 2 mins read

‘Karate Kid’ Writer Rob Lieber Joins UTA

Exciting news from the entertainment industry as Rob Lieber, the talented writer behind the latest installment of the iconic ‘Karate Kid’ franchise, has inked a deal with United Talent Agency (UTA) for comprehensive representation across various domains. Here’s a closer look at this significant development:

📝 Accomplished Career: Rob Lieber’s impressive career spans across writing for film and television, with notable projects that have captured audiences’ imaginations. His involvement in the highly anticipated ‘Karate Kid’ movie currently in production underscores his storytelling prowess and ability to craft compelling narratives.

📚 Literary Journey: Previously associated with Verve, Lieber’s move to UTA marks a strategic transition in his professional journey. The shift comes amidst a notable restructuring at Verve, highlighting the dynamic nature of the entertainment industry and the evolving landscape for talent representation.

🔄 Agency Dynamics: The move to UTA follows recent shifts in agency dynamics, with UTA making strategic acquisitions of top-tier talent, including prominent figures

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Campaigns 2 mins read

John Cena and Hefty: A Winning Team in the New Ultra Strong Campaign

Joining forces for the eighth consecutive year, professional wrestler and Hollywood star John Cena is back as the face of Hefty® in the brand’s latest Ultra Strong™ trash bag campaign, launching with a bang today. Crafted by the creative minds at DDB Chicago, this multimedia extravaganza puts Cena’s charm and humor front and center while showcasing the unparalleled strength and durability of Hefty® Ultra Strong™ trash bags.

🦝 The Ultimate Trash Rivalry Unfolds: In the campaign’s flagship spot titled “The Face Off,” Cena finds himself in a hilarious battle of wills against a mischievous raccoon, embodying the everyday challenges consumers face when dealing with stubborn trash situations. With Cena’s encouragement and a touch of comedic flair, our hero triumphs over the persistent raccoon, proving the unbeatable strength of Hefty® bags.

🌐 An Integrated Advertising Spectacle: The campaign unfolds across multiple platforms throughout the year, ensuring maximum impact and engagement with audiences worldwide.

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New Signings 2 mins read

Tom Payne Joins Independent Artist Group for New Chapter

Tom Payne, the acclaimed British actor renowned for his roles in Fox’s “Prodigal Son” and AMC’s “The Walking Dead,” is embarking on a new journey with Independent Artist Group, marking a significant step in his career. The actor, known for his versatility and captivating performances, has signed with Independent Artist Group for representation across all areas, heralding a fresh chapter in his professional endeavors.

🎭 A Stellar Career: Tom Payne’s impressive repertoire includes starring in notable projects such as the Blumhouse feature “Imaginary” and Kevin Costner’s upcoming western “Horizon: An American Saga.” His portrayal of Paul “Jesus” Monroe in “The Walking Dead” garnered critical acclaim, showcasing his ability to bring complex characters to life on screen. Payne’s breakout role in HBO’s “Luck” solidified his place in the industry, paving the way for a diverse and successful career.

📈 Strategic Representation: Joining Independent Artist Group aligns with Payne’s trajectory

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Sports 2 mins read

Justin Gaethje Joins Forces with PrizePicks in Dynamic Partnership

PrizePicks, North America’s premier daily fantasy sports operator, has proudly announced the exclusive signing of MMA powerhouse Justin Gaethje as its newest brand ambassador. The collaboration promises to bring a thrilling fusion of interactive experiences to PrizePicks players and MMA aficionados, amplifying the excitement surrounding Gaethje’s upcoming lightweight bout in Las Vegas and throughout the entire fighting season.

🥊 A Dynamic Partnership Unveiled: With MMA rapidly gaining traction among PrizePicks members, Gaethje’s involvement is poised to enhance engagement and captivate audiences with innovative experiences tailored to MMA fans’ preferences.

🏆 Elevating Fan Engagement: Gaethje’s magnetic personality and unrivaled talent make him an ideal addition to the PrizePicks family, offering fans an immersive and interactive platform to engage with their favorite sport and athlete. By integrating PrizePicks into Gaethje’s popular YouTube content and leveraging his extensive social media following, the

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Country 3 mins read

Elvie Shane Amplifies His Musical Journey with WME Partnership

Country music sensation Elvie Shane is set to elevate his career to new heights as he embarks on an exciting partnership with WME (William Morris Endeavor) for global representation across all areas of his artistic endeavors. The announcement comes as a significant milestone for Shane, reinforcing his status as one of the brightest stars in the contemporary country music landscape.

🎸 A Rising Star: Recognized as one of the “2024 Artists to Watch” by the esteemed Nashville Scene, Elvie Shane burst onto the country music scene in 2021 with his chart-topping single “My Boy,” which swiftly achieved Platinum certification and claimed the No. 1 spot. His debut album, “Backslider,” garnered widespread acclaim, earning placements on numerous best-of lists and solidifying Shane’s reputation as a formidable talent.

🎶 A Musical Journey Unfolds: With the highly anticipated release of his sophomore album, “Damascus,” slated for April 19, Elvie Shane is poised to captivate audiences once again with his evocative storytelling and authentic sound. Featuring previously

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Music 2 mins read

Lil Durk’s Bold Move: A New Chapter with WME

In a significant stride forward, American rapper Lil Durk has officially teamed up with WME, one of the entertainment industry’s most formidable agencies. This partnership heralds a thrilling expansion in Lil Durk’s illustrious career, offering a glimpse into a future filled with new musical endeavors and heightened connectivity with fans across the globe.

🚀 A Fusion of Talent and Visionary Support: Lil Durk’s raw and emotive storytelling, combined with his deep roots in the Chicago drill scene, has not only defined his career but also influenced the sound of contemporary hip-hop. Aligning with WME, known for its robust roster and commitment to artist development, promises to catapult Lil Durk into uncharted territories of success and innovation.

🌟 An Unstoppable Force in Music: With WME’s backing, Lil Durk is poised to explore expansive new horizons. From star-studded collaborations to leading roles in major tours and festivals, the partnership is set to amplify his voice within the music industry and beyond. WME’s global platform ensures that Lil Durk’s profound narratives

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Campaigns 2 mins read

Slice and Kiara Advani Celebrate Mango Indulgence in Summer Campaign

Slice® and Bollywood sensation Kiara Advani have joined forces for the ‘Ras Aisa Ki Bas Na Chalega’ campaign, igniting the passion for mango indulgence as the ultimate summer treat. The campaign aims to elevate Slice®’s status as the go-to choice for mango lovers, inviting consumers to relish the unmatched joy of biting into a luscious mango and embarking on a delightful journey of mango bliss.

🌟 Mango Magic Unleashed: The brand film for Slice®’s campaign captures the enchanting allure of mangoes, with Kiara Advani mesmerized by a Slice® bottle that magically transforms a picture of a mango into a real one. This captivating moment symbolizes the irresistible mango flavor that Slice® embodies, leaving viewers enchanted and craving for more.

🍹 Unapologetic Indulgence: Kiara Advani’s portrayal of the mango experience in the Slice® campaign celebrates the unapologetic joy of indulging in a juicy mango. The campaign encourages consumers to embrace the messy, real mango experience, declaring ‘Ras Aisa

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Campaigns 2 mins read

Grace Elizabeth Shines in Michael Kors’ US Mother’s Day Campaign

Renowned American model Grace Elizabeth is gracing the spotlight in Michael Kors‘ latest US Mother’s Day Campaign, capturing the essence of modern multitasking with effortless style. The campaign, expertly lensed by acclaimed American photographer Cass Bird, celebrates the art of balancing life’s demands while exuding confidence, calmness, and coolness.

💐 Empowering Multitaskers: Michael Kors’ US Mother’s Day Campaign pays tribute to the masters of multitasking, recognizing the incredible women who effortlessly navigate their roles with grace and poise. Grace Elizabeth embodies this spirit, showcasing Michael Kors’ clothing and accessories designed to complement the busy yet stylish lifestyles of modern women.

📸 Captivating Visuals: Cass Bird’s masterful photography brings the campaign to life, capturing moments of empowerment, beauty, and versatility. Grace Elizabeth effortlessly embodies the Michael Kors woman, effortlessly transitioning from professional to casual looks that resonate

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Campaigns 2 mins read

Jake Gyllenhaal Takes Center Stage in Prada’s Latest Campaign

Iconic actor Jake Gyllenhaal, known for his captivating performances on screen, has stepped into the world of high fashion with Prada‘s latest campaign. The campaign, featuring Gyllenhaal in a three-part documentary series, celebrates the launch of Prada’s Luna Rossa Ocean Le Parfum and showcases the brand’s commitment to innovation and excellence.

🚤 Sailing Into Style: In a visually stunning collaboration, Jake Gyllenhaal is seen sailing aboard Prada’s impressive Luna Rossa boat, which serves as the perfect backdrop for the launch of Luna Rossa Ocean Le Parfum. The campaign captures the essence of adventure, sophistication, and the thrill of exploring new horizons.

🌌 A Fusion of Art and Innovation: Prada’s collaboration with Jake Gyllenhaal highlights the brand’s ability to seamlessly blend artistry and innovation. The Luna Rossa Ocean Le Parfum embodies the spirit of exploration and the allure of the open sea, making it a captivating addition to Prada’s fragrance collection.

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Campaigns 2 mins read

Hennessy Teams Up with Teyana Taylor and Damson Idris for Exciting New Campaign

Hennessy, the iconic cognac brand, has unveiled its latest campaign ‘Made for more,’ starring the dynamic duo of Teyana Taylor and Damson Idris. This bold move showcases Hennessy’s commitment to engaging with millennial audiences and highlighting the versatility of their renowned drink.

🌟 Modern Icons Unite: Teyana Taylor, known for her multi-talented artistry in music, dance, and fashion, joins forces with Damson Idris, a rising star in the acting world. Together, they embody the spirit of Hennessy’s ‘Made for more’ campaign, celebrating ambition, creativity, and the pursuit of excellence.

🥃 Elevating the Experience: Julie Nollet, Hennessy’s Global Chief Marketing Officer, emphasized the brand’s unique position in the spirits industry. Hennessy is not just a drink; it’s a symbol of luxury, craftsmanship, and heritage. The campaign showcases Hennessy’s wide range of age and blend selections, appealing

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Campaigns 2 mins read

Lynx Teams Up with Lil Baby for Epic Fragrances Campaign

Lynx, the go-to brand for male toiletries, has joined forces with American rap sensation Lil Baby for a groundbreaking ad campaign showcasing their new ‘fine fragrance’ collection. With a £15 million investment and a star-studded collaboration, Lynx aims to capture the attention of young men across the UK.

🚀 Big-League Collaboration: Partnering with Lil Baby, one of the hottest names in music, Lynx is making waves with its latest campaign. The Unilever-owned brand is banking on Lil Baby’s massive popularity to elevate their new fragrance line to new heights.

🎬 Blockbuster Campaign: Developed by the creative minds at the Martin Agency, the campaign is a visual feast set to the beats of Lil Baby’s chart-topping hit ‘Drip Too Hard’. The 30-second spot combines anime, gaming, music, and modern art elements, creating a captivating experience for viewers.

💨 Fresh Scents, Fresh Vibes: Lynx’s new ‘fine fragrance’ collection promises an invigorating and sophisticated

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Campaigns 2 mins read

Leanne Morgan Stars in Hilarious Laura Geller Beauty Ad for Age Empowerment

Laura Geller Beauty is flipping the script on age stereotypes with their uproariously funny new campaign, “Own Your Age,” featuring comedian Leanne Morgan, celebrating National Mature Women’s Day in style. Directed by the talented Quinn Wilson, this campaign challenges outdated beauty norms and embraces age diversity with a side of humor.

👩‍🦳 Embracing Every Age: In a world obsessed with youth, Laura Geller Beauty’s ‘Own Your Age’ campaign shines a spotlight on mature women over 40, encouraging them to embrace their age with confidence and humor.

🎬 Hilarious Commercial: At the heart of the campaign is a laugh-out-loud commercial featuring comedian Leanne Morgan as “Dr. Vick,” the age empowerment coach. Dr. Vick guides a group of mature women through amusing scenarios, from mastering Gen Z slang to navigating the art of the selfie.

💄 Beauty Beyond Age: Laura Geller Beauty’s message goes beyond makeup; it’s about celebrating the

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Brand Ambassador 2 mins read

Celebrity Chef Akshat Parihar Joins Starshine Brands as Brand Ambassador

Exciting news in the culinary world as Starshine Brands proudly welcomes Celebrity Chef Akshat Parihar as its brand ambassador. Renowned for his culinary mastery and innovative dishes, Chef Akshat brings a new level of flavor and expertise to Starshine’s exquisite offerings.

👨‍🍳 A Culinary Maestro: Chef Akshat Parihar’s journey in the culinary realm is nothing short of remarkable. Hailing from Rajasthan and with a passion for food that knows no bounds, Chef Akshat has become a global sensation with his unique blend of Indian, European, and Mediterranean cuisines.

🌍 A Global Palette: With over 18 cuisines under his belt, Chef Akshat is a true artist in the kitchen. His ability to harmonize diverse flavors and ingredients has earned him the title of “Molecular Gastronomic,” showcasing his innovative approach to culinary creations.

🍸 Innovative Creations: Chef Akshat’s repertoire includes inventive dishes like Exquisite Savoury Mousse Cocktails, a testament to his flair for combining traditional techniques with modern twists. His dishes not only tantalize the taste buds but also tell a story of culinary adventure

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