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Uncategorized 2 mins read

DVBBS has signed with Ace Agency for worldwide representation, because when your discography still causes spontaneous crowd surges and your drop catalogue doubles as cardio, it’s probably time to recalibrate the booking strategy.

Ace will represent the duo globally, with North America (U.S. and Canada) handled in collaboration with IAG (Independent Artist Group)—a smartly layered setup for a group that plays both global mega-festivals and highly curated cross-genre shows.

Still managed by STRVCTVRE, DVBBS first detonated onto the scene with “Tsunami”, the 2013 hit that became EDM’s unofficial natural disaster. The 2014 vocal version with Tinie Tempah went No. 1 on both the UK Singles and Dance charts, and the track hasn’t really stopped echoing through festival fields since.

But this isn’t just nostalgia. DVBBS has 12 platinum singles, including “IDWK”, “West Coast”, “Tinted Eyes”, and “Not Going Home”. They’ve found the sweet spot between heavy drops and Spotify-era melody, collaborating with everyone from Blackbear to Martin

Sports 1 mins read

Karl-Anthony Towns Has Signed An Endorsement Deal with Hola Prime

Karl-Anthony Towns has signed on as the first-ever sports ambassador for Hola Prime, a fintech platform that’s apparently decided the best way to explain trading to the masses is through a 7-foot All-Star center with a three-point shot and a knack for brand synergy.

The campaign—titled “#SpeedIsSuccess”—leans into the idea that trading is like basketball: fast-paced, strategic, and best executed by someone who’s already made $70 million in career earnings. Towns, who joined the New York Knicks in late 2024, is now applying his on-court agility to financial markets, or at least to the marketing of them.

This isn’t Towns’ first foray into endorsements. His portfolio includes partnerships with Beats by Dre, Dove Men+Care, Fast Twitch Energy Drink, Nike, Gatorade,

Brand Ambassador 2 mins read

Alana Springsteen Signs Endorsement Deal With Blenders Eyewear

Alana Springsteen is the newest brand ambassador for Blenders Eyewear, because when your aesthetic walks the line between beachy casual and breakout-country-star polish, it helps to have eyewear that matches the energy.

Springsteen—who describes her sound as “salt in the air and sand in my boots” country—isn’t just making moves in music. She’s also proving herself endorsement-ready, having previously teamed up with Bud Light, Massage Envy, and TravisMathew. Now, she joins the Blenders roster alongside names like Deion Sanders and Lakey Peterson, trading barstools and arenas for polarized lenses and lifestyle campaigns.

The deal comes with all the usual brand-collab hallmarks: sun-drenched

Endorsement Deals 1 mins read

Dom Pérignon Has Launched its “Creation is an Eternal Journey” Campaign

Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of creative disciplines. The campaign suggests that the process of crafting a fine champagne parallels

Music 2 mins read

Sunnery James & Ryan Marciano Has Signed with Anna Agency

Sunnery James & Ryan Marciano have signed with Anna Agency for representation across Europe, Asia, the Middle East, and Oceania, which is less of a “new era” move and more of a finely-tuned geographic shuffle. The duo stays with UTA for North America, because of course: when your tribal-house empire spans four continents, you need a multi-pronged booking strategy that’s as layered as your percussion tracks.

The Dutch DJ-producer pair first broke out with 2013’s “S.O.T.U” (with Nicky Romero), a Beatport Top 100 smash and a track title that still reads like EDM shorthand for world domination. Since then, they’ve served up peak-hour anthems like “Triton,” “Salute,” and “Come Follow,” cycling through Spinnin’ Records before staking out their own lane with SONO Music under the Armada Music umbrella—a label that doubles as a calling card for their distinctively percussive, Afro-house-inflected style.

This year alone, they’ve hit Tomorrowland Winter, opened Monkey Beach Club’s 2025 season, and are set to storm Tomorrowland Belgium in July. They’re also releasing music with enough polyrhythmic density to rattle a chandelier, because subtlety is not in the job

Music 2 mins read

Dimitri Vegas & Like Mike Sign with Independent Artist Group

Dimitri Vegas & Like Mike have signed with Independent Artist Group for representation, which is probably less about a change in direction and more about updating the machinery behind one of dance music’s most persistent export operations.

The Belgian-Greek brothers have built their careers on scale: crowd sizes, BPMs, and enough pyrotechnics to register on climate maps. Ranked No. 1 on DJ Mag’s Top 100 list in both 2015 and 2019 (and reliably hovering around No. 2 in between), they’ve been EDM royalty for over a decade—and like most royalty, their empire runs on infrastructure. Smash The House, their label founded in 2010, still churns out festival bait with algorithmic precision.

Their catalog includes massive crossover moments like “Tremor” with Martin Garrix and “Higher Place” with Ne-Yo, but the real asset is their presence. Think Tomorrowland, Creamfields, EDC, UNTOLD, and Parookaville, plus a residency at Ushuaïa Ibiza that may as well come with equity. Their stage persona—part hype-man, part war general—has become synonymous

Endorsement Deals 2 mins read

Shedeur Sanders Has Signed an Endorsement Deal with Delta Airlines

Shedeur Sanders has signed an endorsement deal with Delta Airlines, because in 2025, even your boarding pass needs a storyline.

A day after being drafted 144th overall by the Cleveland Browns—several rounds later than most projections, media takes, and probably his own expectations—Sanders quietly launched his next brand move. A TikTok clip dropped showing him boarding a Delta flight, wearing a Delta sweatshirt, and delivering the tagline: “It’s time to keep climbing.” Subtle? No. Effective? Absolutely. It’s self-mythologizing with gate assignments.

This is not a post-draft recovery deal. It’s a flex. Delta’s not betting on the No. 144 pick. They’re betting on the Shedeur Sanders brand—built not just on his QB stats, but on a perfectly curated blend of swagger, polish, and algorithm-friendly appeal. He’s already inked deals with

Music 2 mins read

Jessie J Has Signed with UTA

Jessie J has signed with UTA for North American representation, marking what appears to be the opening act of her next reinvention arc. She remains with CAA for the rest of the world, is managed by Darco Artist Partnerships, and handled on the PR front by Satellite 414. So, yes, the infrastructure is in place—and now the routing map is getting updated.

She’s also back with new music, independently released no less. “No Secrets”, which dropped this month, is her first new single in four years and sounds like both a confessional and a warning shot. The track is raw, melodic, and deeply Jessie J—a reminder that she’s still got the vocal firepower to peel paint off arena walls, even if she’s choosing to use it a little more sparingly now. There’s also a Ryan Tedder-produced single on deck (“Living My Best Life”), which is either a promise or a branding exercise, depending on your level of optimism.

Her Spotify stats are still flexing hard—20.5 million monthly listeners—with top markets not in

R&B 2 mins read

The Weeknd Has Signed With WME

The Weeknd has signed with WME for representation. Because in 2025, when your brand encompasses chart-topping albums, cinematic ventures, and global tours, aligning with a powerhouse agency is as much a strategic move as releasing a hit single.

This partnership comes as The Weeknd continues to solidify his position as a global entertainment force. With over 116 million monthly listeners on Spotify, his reach spans continents, resonating in top markets like Jakarta, São Paulo, Mexico City, Sydney, and London.

Currently, he’s in the midst of his “After Hours Til Dawn” 2025 stadium tour, which kicked off on May 9 in Phoenix and is set to conclude on September 3 in San Antonio. The tour supports his latest album, “Hurry Up Tomorrow,” the final installment of his trilogy following “After Hours” (2020) and “Dawn FM” (2022) .

Beyond music, The Weeknd has expanded into television, co-creating and starring in HBO’s “The Idol.” His foray into film includes the upcoming psychological

Music 2 mins read

MANDY has signed with Corson Agency

Belgian hard dance phenom MANDY has signed with Corson Agency for North American representation, a move that makes perfect sense if you’ve ever seen her set—and less sense if you’re trying to track BPMs below 150. She’ll continue to be repped by Platform Artist Agency in Belgium and managed globally by One World Artists, which is to say: the team is tight, and the sound is louder than your heartbeat.

MANDY blew in back in 2017 with “RaggaDrop,” a viral, rave-leaning banger that made hardstyle briefly feel like it could break through to the masses. It didn’t (entirely), but MANDY did—thanks to relentless touring, a cultish fanbase, and a string of releases that kept pushing the limits of what you can reasonably call “melodic.”

Since then, she’s turned the major festival circuit into her playground: Tomorrowland, Defqon.1,

Music 2 mins read

Chappell Roan Has Signed With Foundations Music for Management

Chappell Roan has signed with Foundations Music for management, marking a pivotal moment in her career following a significant year of achievements. She continues to be represented by Wasserman for live bookings, with PR support from Biz3 in the U.S. and Satellite 414 in the U.K.

Roan’s ascent in the music industry has been marked by her 2024 hit single, “Good Luck, Babe!”, which propelled her into the spotlight and significantly boosted the success of her debut album, The Rise and Fall of a Midwest Princess. The single debuted at number 77 on the Billboard Hot 100 and peaked at number 6, while the album reached number 2 on the Billboard 200, solidifying her status as a rising star.

In November 2024, Roan parted ways with her former management team at State of the Art, led by Nick

Endorsement Deals 2 mins read

Kendrick Lamar Is The Newest Brand Ambassador For Chanel

Kendrick Lamar has been named the newest brand ambassador for Chanel, stepping into the role as the face of the house’s Spring-Summer 2025 eyewear campaign. He joins Chanel regulars Lupita Nyong’o and Margaret Qualley—but brings a very different kind of presence: Pulitzer-winning, low-posting, and culturally omnipresent.

Lamar, who is currently on tour with SZA, has already been quietly previewing the partnership. He wears Chanel eyewear in the just-released music video for “Luther”—his haunting, minimalist duet with SZA that dropped without warning (as usual) and is already being picked apart like a sacred text. It’s the rare fashion deal that feels like it was earned in the edit bay, not the boardroom.

Kendrick follows in the stylish footsteps of Pharrell and Nile Rodgers as part of Chanel’s broader music-meets-luxury lineage. But while they brought charisma and sparkle, Lamar brings weight. He doesn’t advertise. He aligns. He’s worked with Reebok, Converse, and designer Willy Chavarria, but every move feels less like branding and more like world-building.

Of

Endorsement Deals 2 mins read

Jalen Williams Signs Endorsement Deal With Ecko

Jalen Williams, the Oklahoma City Thunder’s breakout star and newly minted 2025 NBA All-Star, has teamed up with Ecko Unltd. as a brand ambassador and capsule collaborator. The partnership marks a smart evolution for Ecko—reviving its streetwear DNA with the help of a player who’s quietly become one of the most stylish, positionless forces in the league.

Williams—“J-Dub” if you’re paying attention—has helped lead OKC to the #1 seed in the Western Conference this season, averaging over 21 points per game and playing with the kind of length, vision, and versatility that makes coaches drool and stylists take notes. At just 23, he’s not only locked in on the court, he’s also building out a brand persona that feels custom-tailored for Gen Z fans: calm, cool, ultra-efficient.

Ecko Unltd., meanwhile, is in legacy-revival mode. Now celebrating its 30th anniversary, the brand is leaning back into its ‘90s and early-2000s skate-hip-hop ethos, with limited-edition pieces and nostalgia-fueled designs that feel surprisingly current in an era of throwback obsession.

Endorsement Deals 2 mins read

Canelo Alvarez Signs Endorsement Deal With Amiri

Canelo Álvarez, the undisputed super middleweight champion and global boxing icon, has been announced as the latest brand ambassador for luxury fashion house Amiri. This collaboration marks a significant move for both parties: Amiri expands its influence into the Latin American market, while Álvarez continues to diversify his brand beyond the boxing world.

Mike Amiri, founder and creative director of the brand, emphasized the shared values between the athlete and the fashion house: “We share a philosophy of excellence and a dedication to inspiring others.” This partnership aligns Álvarez with other Amiri ambassadors, including South Korean rapper Sunwoon, highlighting the brand’s commitment to cultural diversity and global reach.

For Álvarez, this is not his first foray into the fashion industry. He has previously collaborated with luxury brands such as Dolce & Gabbana and Louis Vuitton, and his association with Amiri further cements his status as a style icon. Beyond fashion, Álvarez has a diverse portfolio of endorsements, including partnerships

Music 2 mins read

Grupo Frontera has signed with TBA Agency

Grupo Frontera has signed with TBA Agency for live representation, a move that solidifies their meteoric rise from regional cover band to genre-redefining global act. Management stays with Rimas Music. PR? That’s still The Exclusive Agency. But touring—touring is now TBA’s domain, which makes sense, because everybody wants in on the Norteño boom, and Grupo Frontera is currently the house band for the movement.

Formed in 2022 (yes, you read that right), the Texas-based group rocketed to virality with their cover of Morat’s “No Se Va”—a TikTok-fueled slow burn that turned into real chart heat. Then came “Bebé Dame” with Fuerza Regida, which hit No. 1 on the Hot Latin Songs chart and climbed all the way to No. 25 on the Billboard Hot 100. In a pre-streaming era, that might’ve been seen as a fluke. In today’s ecosystem, it was the trailer for what’s now looking like a franchise.

By 2023, they were collaborating with Bad Bunny on “Un x100to,” which broke the top five on the Hot 100 and turned every algorithm into a Norteño evangelist. Then came the Latin Grammy

Uncategorized 2 mins read

Afrojack has signed with Wasserman

Afrojack has signed with Wasserman for representation in the U.S. and Canada, expanding his already-global operation with a firm known for playing both the mainstream and the underground without flinching. He’ll continue to be repped by ACE Agency for the rest of the world, with The Shalizi Group steering management and Miller PR handling press worldwide—which is to say, the team is large, the inbox is full, and the coordination spreadsheets are probably color-coded by continent.

If you somehow missed the EDM boom of the early 2010s, Afrojack was one of its architects: a Dutch producer who made “Take Over Control” the unofficial anthem of every beach party with a DJ budget, and then parlayed that momentum into global hits with Pitbull, David Guetta, Ne-Yo, Beyoncé, and basically anyone else who could legally clear a drop. He’s the guy behind “Give Me Everything,” “Hey Mama,” and a contributor to “Run the World (Girls)”—which means he’s got festival bangers, wedding reception bangers, and feminist anthems on the résumé. Try pulling that off in one discography.

Festival-wise,

Film/TV 1 mins read

Corey Stoll Signs With UTA

Corey Stoll has signed with UTA for representation, adding some fresh horsepower to his already well-calibrated team. He’s still managed by Suskin/Karshan and repped for PR by Viewpoint, meaning this isn’t a total overhaul—more like swapping in a new engine under the hood.

Stoll’s one of those actors who’s been quietly excellent for over a decade: dependable, versatile, and always one good role away from full-on household name status. You’ve seen him as Peter Russo in House of Cards (RIP that shower scene), as the buzzing antagonist in Ant-Man, and more recently, as a heavy in Billions and The Many Saints of Newark. He’s the guy casting directors call when they want gravitas without the ego, intensity without the scenery chewing.

UTA’s signing suggests they see more than just a character actor—they see a leading man in waiting. And in a market hungry for grown-up dramas, prestige thrillers, and whatever category Andor falls into, Stoll’s stock is quietly on the rise. With the right project, the

Endorsement Deals 2 mins read

Giannis Antetokounmpo Signs New Endorsement Deal With Castrol

Giannis Antetokounmpo has been named the official brand ambassador for Castrol through the 2025–26 NBA season, because apparently reigning MVPs and motor oil are now a natural pairing. The partnership kicks off with a cinematic new ad airing during the NBA Playoffs, in which Giannis travels—no, not like that—across land, sea, air, and yes, space to highlight Castrol’s industrial reach. It’s less “driving to the basket” and more “driving everything, everywhere, all at once.”

But Castrol isn’t the only pit stop. Giannis

Endorsement Deals 2 mins read

Ty Dolla $ign Signs New Endorsement Deal With Le Bon Argent Champagne

Ty Dolla $ign has been named a brand ambassador for Le Bon Argent Champagne, officially joining the ranks of artists who do more than pop bottles—they put their name on the label. The partnership was toasted (literally) last weekend at a private launch event in the Palm Springs area, just in time for Coachella’s first wave. The party featured celebrity guests, an early pour of the new bubbly, and of course, a live set from Ty himself—who will be back on the Coachella stage again this weekend.

Le Bon Argent—French for “the good money,” because subtlety is overrated—is positioning itself as both a luxury label and a cultural flex, with Southern Glazer’s handling exclusive distribution. It’s already hitting select retailers, bars, restaurants, and nightclubs, with expansion underway.

For Ty Dolla $ign, this isn’t just about vibes—it’s about vertical integration. He’s already a frequent fixture in nightlife and festival scenes, so stepping into the champagne lane feels less like a side hustle and more like product placement in 4D. He’s the lifestyle,

Brand Ambassador 2 mins read

Post Malone Signs New Endorsement Deal With Sony

Sony has tapped Post Malone as the face (and voice) of its new ULT POWER SOUND Series, the latest volley in its “For The Music” campaign and a not-so-quiet reminder that the consumer audio wars are far from over. The partnership kicks off this month with the launch of Sony’s new ULT POWER SOUND line—speakers and headphones engineered to shake your walls, rattle your fillings, and make you feel like Posty is crooning right next to your vape pen.

“I’ve always wanted the music to feel personal,” said Malone, “and this partnership with Sony is a chance

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