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Africa 2 mins read

Tyla Signs New Endorsement Deal with Nike

Grammy-winning South African artist Tyla has announced a new endorsement deal with Nike. Expressing her excitement about the partnership, she hinted at the possibility of a future collaboration, stating, “Maybe a Tyla shoe? That would be fire.”

This partnership places Tyla among a distinguished group of artists who have collaborated with Nike, including Billie Eilish, Travis Scott, G-Dragon, and J Balvin.

Background and Career Highlights: Born Tyla Laura Seethal on January 30, 2002, in Johannesburg, South Africa, Tyla has rapidly ascended in the global music scene. She first gained attention with her debut single, “Getting Late,” in 2019, which led to her signing with Epic Records in 2021.

Her 2023 single, “Water,” became a viral sensation, leading to a dance challenge on social media and charting in multiple countries. The track’s success made her

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Rep Moves 2 mins read

Agent Wallace Prather Joins LIFT Sports Management

Veteran NBA agent Wallace Prather has joined LIFT Sports Management, bringing with him longtime client Lou Williams and rising star Jabari Smith Jr. Known for his ability to secure top-tier deals and advocate for his players, Prather has built a reputation as one of the most respected agents in the game.

Prather began his career at Immortal Sports Management, where he worked alongside a certified NBA agent before branching out to create his own firm, Wallace Prather Sports Management. His agency quickly made waves when he signed Josh Smith, the 17th overall pick in the 2004 NBA Draft, securing him the top sneaker endorsement deal of that draft class—the second-highest deal of its kind at the time. He later orchestrated one of the most unique deals in basketball history, allowing a college player to compete in his final NCAA game and make his NBA debut in the same week.

In 2010, Prather signed Derrick Favors, a projected top-five pick out of Georgia Tech, who went on to be selected third overall in the NBA

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Music 2 mins read

Asher Angel Signs with Wasserman

Actor and singer Asher Angel has signed with Wasserman for representation, while continuing his public relations partnership with Platform PR. Angel, who first gained recognition for his breakout role as Jonah Beck on Disney Channel’s Andi Mack, has since expanded his career into both film and music, becoming a rising force in the entertainment industry.

Angel made his feature film debut as Billy Batson in the DC Extended Universe film Shazam! in 2019, a role he reprised in Shazam! Fury of the Gods in 2023. Outside of acting, he has pursued a music career, showcasing his versatility as an artist. In January 2025, he released the single “Alternate Ending,” marking a shift toward a country-pop sound. The song explores themes of heartbreak and longing, accompanied by an emotionally driven music video.

Beyond his music, Angel has taken on more film roles, starring as Clay Laughlin in the drama On Fire, which was released in late 2023. He is also set to appear in the upcoming thriller Lazareth and the teen romance 99 Days,

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Film/TV 1 mins read

Quvenzhané Wallis Signs with Gersh for Representation

Acclaimed actress and author Quvenzhané Wallis has signed with Gersh for representation, while continuing her management under Rebel Creative Group.

Background and Career Highlights: Born on August 28, 2003, in Houma, Louisiana, Wallis made a remarkable debut in the film industry at the age of five. She was cast as Hushpuppy in the critically acclaimed film “Beasts of the Southern Wild” (2012), a role that earned her an Academy Award nomination for Best Actress, making her the youngest nominee in the category’s history.

Following her breakout role, Wallis appeared in “12 Years a Slave” (2013) and starred as the titular character in the 2014 adaptation of “Annie”, for which she received a Golden Globe nomination for Best Actress in a Motion Picture – Comedy or Musical. She also lent her voice to the character Harper in the animated film “Trolls” (2016) and portrayed Kyra in the television series “Black-ish”

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Music 2 mins read

Ryan Hurd Signs With The Core Entertainment for Management

Singer-songwriter Ryan Hurd has signed with The Core Entertainment for management, where he will be represented by co-founders Chief Zaruk and Simon Tikhman. He continues to be represented by WME for booking.

Upcoming Album Release: Hurd is preparing to release his sophomore album, Midwest Rock & Roll, on March 21 via Big Machine Records. The album features his new single, “Die For It,” co-written with Mark Holman and Randy Montana, as well as previously released songs “Go To Bed Sober” featuring Sasha Alex Sloan and “This Party Sucks.” The project is expected to showcase his signature blend of country storytelling with rock influences.

Background and Career Highlights: Hurd, originally from Kalamazoo, Michigan, began his career as a songwriter, co-writing hits for artists such as Diplo (“Heartless”),

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Music 2 mins read

Coi Leray Signs with Range Media for Management

Rising hip-hop artist Coi Leray has entered into a management agreement with Range Media, where she will be managed by Cory Litwin. She continues to be represented by FYI Brand Group for public relations in the U.S. and by Always Protected Publicity in the U.K.

Recent Releases: Today, Leray released the five-song EP “What Happened to Forever” via Epic Records, marking her first project under the label since signing with them. This follows her 2023 full-length album “Coi,” which was released through Republic Records.

Background and Career Highlights: Born on May 11, 1997, in Boston, Massachusetts, Coi Leray Collins is the daughter of rapper and media executive Benzino. She began her musical journey in 2018 with the release of her debut single “G.A.N.”, followed by her first mixtape “Everythingcoz.” Her breakthrough came in 2021 with the single “No More Parties,” which was remixed featuring Lil

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Endorsement Deals 2 mins read

Jrue Holiday Signs New Endorsement Deal with Rhone

Two-time NBA champion and two-time Olympic gold medalist Jrue Holiday has joined forces with performance-driven apparel brand Rhone as its newest brand ambassador. This partnership aims to inspire others while amplifying Rhone’s ongoing collaboration with the NBA. Holiday, who was honored with the 2023 ESPYs Muhammad Ali Sports Humanitarian Award, embodies Rhone’s commitment to mental and physical well-being.

Background and Career: Born on June 12, 1990, in Los Angeles, California, Holiday has established himself as one of the premier guards in the NBA. He began his professional career with the Philadelphia 76ers after being selected 17th overall in the 2009 NBA Draft. Over the years, he has played for the New Orleans Pelicans and the Milwaukee Bucks, winning NBA championships with the Bucks in 2021 and the Boston Celtics in 2024. Known for his defensive prowess, Holiday is a two-time NBA All-Star and has been named to multiple NBA All-Defensive Teams.

Community

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Endorsement Deals 2 mins read

Josh Green Signs Endorsement Deal with Skechers

Charlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for Green as he continues to grow his presence both on and off the court.

Background and Career: Green played college basketball for the Arizona Wildcats before declaring for the 2020 NBA Draft, where he was selected 18th overall by the Dallas Mavericks. After spending several seasons in Dallas, he was traded to the Charlotte Hornets in July 2024 as part of a multi-team deal. Internationally, Green has represented Australia, playing a key role in the Boomers’ historic bronze medal win at the 2020 Tokyo Olympics.

Recent Career Highlights: In October 2023, Green signed a three-year,

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Campaigns 2 mins read

Lil Wayne Partners with Cetaphil for ‘We’re All a Lil Sensitive’ Campaign

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled “We’re All a Lil Sensitive.” The advertisement plays on Wayne’s feelings about this year’s Super Bowl, using the tagline and weaving the date “6-6-25” throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne’s studio, where a sign on the door reads “Do Not Disturb ‘Til 06-06-25” and “Carter

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Music 2 mins read

Leon Thomas Signs with Wasserman for Representation

Multi-talented artist Leon Thomas has signed with Wasserman for representation, while continuing to be managed by Culture Collective. Known for his dynamic presence in both music and acting, Thomas has steadily built a reputation as a standout voice in contemporary R&B.

Background and Career: Born in Brooklyn, New York, Leon Thomas began his career on Broadway, starring as Young Simba in The Lion King at just 10 years old. He later gained widespread recognition for his role as Andre Harris on Nickelodeon’s Victorious, showcasing his musical talents alongside his acting skills. Transitioning into music production, Thomas became one half of the duo The Rascals, working with artists like Ariana Grande, Drake, and Post Malone. His ability to balance singing, songwriting, and production has established him as a versatile force in the industry.

Recent

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Music 2 mins read

Trym Signs with Spin Artist Agency for Representation in the Americas

French DJ and producer Trym has signed with Spin Artist Agency for representation across North and South America, transitioning from his previous deal with Wasserman. Known for his high-energy performances and seamless fusion of techno and hard trance, Trym has quickly risen to prominence in the global electronic music scene.

Background and Career: Trym, often referred to as the “Sparkling Water Boy,” has built a reputation for pushing the boundaries of hard dance, techno, and trance, creating a unique and powerful sound. As the founder of COLOR, his own record label, he has released multiple vinyl projects that reflect his signature blend of dynamic and emotionally charged club music. His sets are known for their fast-paced, high-intensity energy, captivating audiences across major European club circuits and festivals.

Recent Career Highlights: In February 2023, Trym released the ‘Trinity’ EP

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Music 2 mins read

Solardo Signs with Spin Artist Agency for Representation in the Americas

Manchester-based house music duo Solardo has signed with Spin Artist Agency for representation across North and South America, transitioning from their previous association with WME. Known for their infectious energy and chart-topping house productions, Solardo has established themselves as one of the most in-demand acts in the electronic music scene.

Background and Career: Comprised of Mark Richards and James Eliot, Solardo emerged from Manchester’s underground scene and quickly gained global recognition with their high-energy productions and dynamic DJ sets. Since breaking out with their 2016 track “Tribesmen”, released on Hot Creations, they have become a staple in house music, earning residencies in Ibiza and performing at some of the biggest festivals worldwide. Their ability to fuse tech house with mainstream appeal has led to collaborations with artists like Calvin Harris, CamelPhat, and Idris Elba.

Recent Career Highlights: In October 2024, Solardo teamed up with Hayley May to release “Take

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R&B 2 mins read

SZA Collaborates with True Food Kitchen to Launch the SZA CZA Salad

Grammy Award-winning artist SZA has partnered with True Food Kitchen to introduce the SZA CZA Salad, a bold remix of the restaurant’s popular Kale Caesar Salad. This seed oil-free dish is now available at all 46 True Food Kitchen locations nationwide.

The collaboration began when SZA, a longtime fan of the original salad, reached out to the restaurant, urging them to bring it back while also using its return to create a greater purpose. The partnership will support SÜPRMARKT, a Los Angeles-based nonprofit dedicated to providing affordable organic groceries to underserved communities, with proceeds from the SZA CZA Salad going toward the organization.

The campaign will roll out across Instagram, YouTube, TikTok, and Pinterest, with additional placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale through SoundCloud, SiriusXM, Pandora, and podcasts, and a Live Nation collaboration will further connect True Food Kitchen with SZA’s fanbase.

Recent Career Highlights:

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Music 2 mins read

Anitta Collaborates with True Religion on ‘Own Your True’ Campaign

Two-time Grammy-nominated artist Anitta has partnered with True Religion to star in their new brand platform, “Own Your True.” The campaign’s hero video features original footage of Anitta’s journey, inspiring audiences to embrace their authentic selves—a message she has championed throughout her career.

The campaign will be activated across Instagram, YouTube, TikTok, and Pinterest, with streaming placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale with partnerships across SoundCloud, SiriusXM, Pandora, and podcasts, while a Live Nation collaboration will further connect True Religion with Anitta’s fans.

Anitta’s Career and Influence: Anitta, born Larissa de Macedo Machado, first gained widespread attention in 2013 with her breakout hit “Show das Poderosas.” Since then, she has become one of the biggest global Latin artists, blending pop, funk, reggaeton, and electronic influences. In 2022, she released her fifth studio album, Versions of Me,

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Music 2 mins read

The Isley Brothers Sign with Independent Artist Group

Legendary soul and R&B group The Isley Brothers have officially signed with Independent Artist Group (IAG) for representation. They continue to be represented by Courtney Lowery Media for public relations.

Recent Career Highlights: The Isley Brothers continue to cement their legacy in music with new releases and high-profile performances. In September 2022, they released their thirty-first studio album, Make Me Say It Again, Girl, featuring collaborations with artists like Beyoncé, who joined them on a reimagined version of the album’s title track. The song topped the Adult R&B Songs chart, proving their ability to create timeless music across generations. In July 2023, they followed up with the release of “Last Time,” marking another addition to their celebrated catalog. The group is also set to headline the 2025 Legacy Fest Concert, continuing their reputation as one of the most influential live acts in R&B history.

A Legacy That Spans Decades: Formed in the 1950s, The Isley Brothers have

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Music 2 mins read

Jon Batiste Signs with United Talent Agency

Seven-time Grammy and Academy Award-winning artist Jon Batiste has signed with United Talent Agency (UTA) for representation across all areas. He continues to be managed by Maverick and has public relations handled by ID-PR.

Recent Career Highlights: Batiste continues to push creative boundaries, earning two nominations for the 2025 Grammy Awards for his work on American Symphony, a documentary that follows his preparation for a Carnegie Hall performance during a deeply personal time in his life. The nominations include Best Music Film and Best Song Written for Visual Media for “It Never Went Away,” adding to his career total of 22 Grammy nominations and five wins to date.

Album Releases and Chart Success: In November 2024, Batiste released Beethoven Blues, the first in his solo piano series, which reinterprets Beethoven’s compositions through the lens of jazz and blues. The 11-track album debuted at No. 1 on Billboard’s Classical Albums and

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Film/TV 2 mins read

Common Signs with CAA and Anonymous Content

Renowned artist Common has recently signed with Creative Artists Agency (CAA) for representation and Anonymous Content for management for Film/TV. He continues to be represented by The Lede Company for PR, and managed by SMAC Entertainment.

Accolades and Achievements: Throughout his illustrious career, Common has garnered numerous prestigious awards, including three Grammy Awards, an Academy Award, a Golden Globe Award, a Primetime Emmy Award, and a NAACP Image Award. His Oscar win was for Best Original Song with “Glory,” co-written for the film Selma, in which he also portrayed civil rights leader James Bevel. Additionally, he received an Academy Award nomination alongside Diane Warren for “Stand Up for Something,” crafted for the film Marshall.

Recent Career Highlights: In 2024, Common collaborated with legendary producer Pete Rock to release the album The Auditorium Vol. 1. This

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Music 2 mins read

Lilly Palmer Signs with United Talent Agency

Renowned techno DJ and producer Lilly Palmer has officially signed with United Talent Agency (UTA) for representation. She continues to be managed by Goldroom Management as she advances her career in the global electronic music scene.

Recent Career Highlights: Lilly Palmer has been making waves with her distinctive blend of driving techno and melodic elements. In January 2024, she secured a dual record deal with Armada Music and Kontor Records, marking a major milestone in her career. This partnership has helped amplify her presence in the electronic music landscape, allowing her to reach an even broader audience.

Recent Releases: Her debut release under this collaboration, “Hare Ram,” arrived in February 2024, inspired by her deep appreciation for Indian culture. The track quickly gained traction, earning praise for its hypnotic energy. She followed it up with the “New Generation” EP in May 2024, where she experimented with techno-infused rap elements. In June, she teamed

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Music 2 mins read

Daughtry Signs with Grandview Music for Management

Rock band Daughtry, fronted by Chris Daughtry, has officially partnered with Grandview Music for management. The band continues to be represented by United Talent Agency (UTA) as they move into the next phase of their career.

Recent Career Highlights: Daughtry has remained a powerhouse in the rock world, consistently evolving their sound while maintaining a loyal fanbase. In August 2023, the band signed with Big Machine Records and released the single “Artificial”, a return to their rock roots. The song became a major success, reaching No. 1 on Billboard’s Mainstream Rock Airplay chart in February 2024.

Following the success of “Artificial,” Daughtry released “Pieces” in March 2024 and “The Dam” in October 2024, both of which further cemented their status in the active rock scene. The band also unveiled their latest EP, Shock to the System (Part One),

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Endorsement Deals 2 mins read

GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna’s Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the “Glo Up Close” campaign, marking her debut in this multifaceted role.

GloRilla’s Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape “Most Likely Up Next,” followed by her EP “P Status” in 2020. Her breakthrough came in 2022 with the viral hit “F.N.F. (Let’s Go)” in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance. This success led to her signing with

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