Latest News

New Signings 2 mins read

Rising Star Ayesha Harris Joins Innovative Artists for Representation

Ayesha Harris, a prominent new voice in the entertainment industry and a celebrated figure within the LGBTQ+ community, has signed with Innovative Artists for representation. This partnership marks a significant milestone in Harris’s rapidly ascending career.

🎥 Breakout Roles and Critical Acclaim: Harris first gained widespread attention with her role in the nine-time Emmy-nominated Amazon Prime miniseries Daisy Jones and the Six, where she portrayed Bernie, a disc jockey deeply embedded in New York’s underground gay disco scene. Her performance as the love interest of Simone Jackson, played by Nabiyah Be, was widely praised for its depth and authenticity. Additionally, in 2023, Harris starred in the Netflix queer drama-comedy Glamorous alongside Kim Cattrall and Miss Benny, further establishing her as a dynamic actor in both dramatic and comedic roles.

📺 Versatile Television Presence: Beyond her standout roles in Daisy Jones and the Six and Glamorous, Harris has appeared in several other popular television series, including This Is Us, L Word: Generation

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New Signings 2 mins read

Chef Nick DiGiovanni Partners with WME for All-Around Representation

Chef and social media sensation Nick DiGiovanni has secured representation with WME in all areas, as exclusively reported by Variety. This move is part of DiGiovanni’s broader strategy to expand his influence across various entertainment and media platforms, while he continues to work with Align PR and Yorn Levine Barnes.

🌐 A Culinary Prodigy’s Rise to Fame: DiGiovanni first captured the public’s attention as the youngest-ever finalist on the popular cooking competition series “MasterChef” during its tenth season in 2019. He impressed audiences and judges alike, securing a third-place finish. His prowess in the kitchen and charismatic presence on screen brought him back to the show in Season 11 as a mentor, further solidifying his status in the culinary world.

📱 Social Media Stardom: Since his appearance on “MasterChef,” DiGiovanni has successfully transitioned to becoming a major digital influencer in the culinary space. With over 30 million followers spanning platforms like TikTok and Instagram, he engages his audience with innovative cooking content that showcases

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New Signings 2 mins read

‘American Gladiators’ Creator Johnny Ferraro Teams Up with Range Sports for Franchise Revival

Johnny Ferraro, the creative force behind the iconic television series American Gladiators, has signed with Range Sports for representation. This strategic partnership aims to breathe new life into the reality competition franchise, with ambitious plans to expand its influence across multiple platforms.

🚀 Expanding the Gladiator Universe: Under this new partnership, Range Sports plans to collaborate with Ferraro to develop the American Gladiators intellectual property across various domains including TV, film, attractions, merchandise, and live events. This expansive approach aims to reintroduce the brand to a new generation while capitalizing on its nostalgic value for those who followed the original series.

📈 Multiple Projects in Development: Ferraro and Range are currently in active development on multiple projects that seek to revitalize and expand the American Gladiators brand. These initiatives are designed to propel the franchise into new territories, potentially including digital platforms and global markets.

🏟️ Legacy and Revival: The

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New Signings 2 mins read

Playwright and Director Robert O’Hara Joins CAA

CAA has announced the signing of Robert O’Hara, the acclaimed New York-based playwright and director known for his groundbreaking work on Jeremy O. Harris’ Tony-nominated Slave Play. This partnership marks a significant step in O’Hara’s illustrious career in theater, as he continues to push creative boundaries and address complex themes through his work.

🎬 Diverse Directing Portfolio: O’Hara’s directorial prowess is not limited to Slave Play; he has also helmed several of his own plays, including Mankind, Bootycandy, and Insurrection: Holding History. His directorial credits extend to other notable works such as Nikkole Salter and Danai Gurira’s In The Continuum, Tarell McCraney’s The Brother/Sister Plays Part II, Colman Domingo’s Wild With Happy, and Kirsten Childs’ Bella: An American Tall Tale.

📜 A Rich Body of Work: As a playwright, O’Hara has penned several plays that have been celebrated for their insightful commentary and innovative narrative structures. His works include

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New Signings 2 mins read

‘Boy Swallows Universe’ Star Felix Cameron Joins Artist International Group (AIG)

Felix Cameron, the breakout star of the Netflix hit Boy Swallows Universe, has officially signed with Artist International Group (AIG). Following his acclaimed performance, this partnership marks a significant step in the career of the Australian rising star, expanding his representation to all areas outside Australia.

🎥 A Stellar Breakout Role: In Boy Swallows Universe, Cameron portrays Eli Bell, a young boy navigating the complexities of adolescence in the gritty suburbs of 1980’s Brisbane. The series, which is based on Trent Dalton’s semi-autobiographical novel and produced by Joel Edgerton, has been met with critical acclaim and highlights Cameron’s remarkable talent and versatility as an actor.

🌍 International Acclaim: Netflix has hailed the series as its most successful Australian show to date, with impressive performances not only in Australia but also in the U.S. and other territories. Cameron’s portrayal of Eli Bell has received particular praise from critics, establishing him as a notable talent in the global entertainment industry.

📈 Expanding Horizons: By signing with AIG, Felix Cameron is poised

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New Signings 2 mins read

Tony Winner Itamar Moses Joins Grandview for Management

Itamar Moses, the acclaimed Tony Award-winning playwright and screenwriter, has officially signed with Grandview for management. This new partnership highlights Moses’s significant contributions to both theater and television, underscoring his status as one of the most talented writers in the industry today.

🎬 A Flourishing Theatre Career: Moses’s recent theatrical achievements include his play The Ally, which premiered at The Public Theater under the direction of Lila Neugebauer and featured Josh Radnor in the leading role. Concurrently, his musical Dead Outlaw was performed Off-Broadway with Audible Theater at the Minetta Lane, demonstrating his versatility and prolific output in the theater scene.

📺 Impressive Television Contributions: Beyond the stage, Moses has made notable strides in television. He has been a part of the writing teams for HBO’s Boardwalk Empire and Showtime’s The Affair, among other projects. His ability to craft compelling narratives is evident across all mediums he engages with.

🎟️ Award-Winning Work:

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Brand Ambassador 2 mins read

John Abraham Revs Up as Aprilia India’s New Brand Ambassador

John Abraham, Bollywood’s famed ‘Dhoom’ actor and a notable motorcycle enthusiast, has been announced as the new brand ambassador for Aprilia India. This announcement was made at the launch of Aprilia’s big bike portfolio in India, underscoring a partnership that aligns perfectly with Abraham’s well-known passion for high-performance motorcycles.

🏍️ A Passion for Speed: Known for housing some of the finest motorcycles in his personal collection, John Abraham’s association with Aprilia is not just professional but also personal. Having previously owned the RSV4 RF, he has further expanded his Aprilia collection by acquiring the RSV4 Factory and the Tuono 660. Recently, Aprilia gifted Abraham the new Aprilia RS457, a bike he enthusiastically embraced, using it for daily rides around his neighborhood due to its enjoyable riding experience.

🛣️ Expanding Reach in India: Aprilia’s strategic move to appoint John Abraham comes at a time when the brand is expanding its footprint in India. All Aprilia models,

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Brand Ambassador 2 mins read

Sofia Richie Grainge Launches Elegant Spring Shoe Collection with Stuart Weitzman

Sofia Richie Grainge, the newly announced brand ambassador for Stuart Weitzman, has unveiled her much-anticipated spring shoe collection, offering fashion aficionados a taste of her signature quiet luxury aesthetic. The collection, aptly named “Sofia,” made its debut on Tuesday, April 16, marking a fresh chapter in Richie Grainge’s fashion journey.

🌼 Spring Essentials from Sofia: The “Sofia” collection brings a breath of fresh air to spring wardrobes with its diverse range of footwear. Fashion enthusiasts can choose from elegant slingback pumps, intricately woven sandals, sleek strappy heels, and comfortable espadrilles. Each design in the collection is adorned with ladylike details such as bows and pearls, perfectly mirroring Richie Grainge’s polished and feminine style.

🎀 A Touch of Elegance: These details not only add a touch of elegance but also seamlessly blend classic charm with modern trends, ensuring that each piece stands out as a statement of sophisticated style. The collection is

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Brand Ambassador 2 mins read

Champion Athleticwear Welcomes LSU Gymnast Haleigh Bryant as Brand Ambassador

Champion® Athleticwear, a stalwart in authentic athletic apparel since 1919, is thrilled to announce its partnership with Louisiana State University (LSU) gymnast Haleigh Bryant. As an official sportswear partner and brand ambassador, Bryant brings her impressive credentials as a 22-time All-American and four-time member of the All-SEC team to the Champion family.

🏆 A Collaboration of Champions: As a Champion ambassador, Bryant will play a crucial role in promoting Champion Teamwear’s growing line of gymnastics apparel, including practice and competition leotards, travel wear, and accessories. This partnership highlights Bryant’s influence in the gymnastics community and her commitment to excellence in her sport.

🛍️ Launching a Co-Branded Storefront: Bryant’s collaboration with Champion goes beyond endorsement; she will also launch a co-branded online storefront. This platform will feature her personal branding and new logo, debuting on various Champion products. Among these will be an exclusive, limited-edition practice leotard equipped with Champion’s innovative Fresh and Dry technology. This

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Investments 2 mins read

Mahendra Singh Dhoni Joins Forces with EMotorad to Accelerate EV Adoption

Mahendra Singh Dhoni, celebrated former captain of the Indian cricket team, has taken a significant step into the electric vehicle (EV) sector by investing in Pune-based startup EMotorad. This strategic partnership not only involves Dhoni acquiring an equity ownership stake but also positions him as a brand endorser, leveraging his immense popularity to promote EMotorad’s vision.

🚲 Expanding into the EV Landscape: EMotorad, established in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, aims to revolutionize the e-cycle market by offering models designed for adventure seekers, daily commuters, and casual riders. Dhoni’s investment reflects his commitment to supporting innovative solutions that address modern transportation needs and environmental concerns.

💸 A Diverse Portfolio of Investments: Over the years, Dhoni has shown a keen interest in diversifying his investment portfolio, which includes ventures in fitness, aerospace, automotive retail, food and beverage, and digital financial

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Campaigns 2 mins read

LAY’S and Lionel Messi Kick Off New Soccer Rally Cry with “Oh-Lay’s” Campaign

LAY’S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi in embracing a playful twist on the classic “Olé” chant, transforming it into “Oh-Lay’s” to celebrate every goal with even more enthusiasm.

🎉 A Flavorful Celebration: In the spirit of soccer and snacking, LAY’S® introduces “Oh-Lay’s,” a catchy new chant inspired by the synergy between Messi’s dynamic play and the irresistible taste of LAY’S® chips. The campaign features a vibrant commercial where Messi himself leads the chant, showcasing his love for both the game and LAY’S®.

📺 Watch and Cheer: The new commercial, which fans can watch now, features Messi putting a flavorful spin on the well-known “Olé, Olé, Olé, Olé” chant. Through this creative collaboration, LAY’S® aims to demonstrate how deeply

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Brand Ambassador 2 mins read

Metalsmart Joins Forces with UFC Legend Randy Couture to Champion Fair Gold Prices

Metalsmart, Inc., an innovative platform dedicated to transforming the retail precious metals industry, proudly announces a strategic partnership with UFC legend and actor Randy Couture. As the new Brand Ambassador for Metalsmart, Couture brings his formidable reputation for fairness, transparency, and dedication to the fight for fair gold prices.

🏆 A Champion’s Touch: Known for his legendary status in the Ultimate Fighting Championship (UFC) where he is a six-time champion and a UFC Hall of Famer, Couture exemplifies the core values that Metalsmart aims to promote in the precious metals market. His extensive career in mixed martial arts mirrors the tenacity and integrity that Metalsmart seeks to embody.

🎥 From the Octagon to Acting: Beyond the fighting arena, Randy Couture has also made a mark in the entertainment industry, notably appearing in “The Expendables” franchise. His diverse background and popularity extend the reach of Metalsmart’s mission to a broader audience, leveraging his fame to spotlight the importance

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Campaigns 2 mins read

Tom DeLonge and Fender Launch Signature Starcaster Guitar Ahead of Blink-182 Tour

Tom DeLonge, renowned for his influential role in Blink-182, has teamed up with Fender to create his own signature Starcaster guitar. This collaboration introduces a unique twist on a classic model, timed perfectly to coincide with Blink-182’s expansive 2024 US tour, where they will share the stage with bands Pierce The Veil and Alexisonfire.

🎸 A New Spin on a Classic: The Starcaster® by Fender holds a special place in DeLonge’s musical journey, having first made its stage debut with him in 2022. Its distinctive sound and style quickly captured the attention of fans, many of whom began crafting their own versions of the guitar at home. Recognizing the enthusiasm of his followers, DeLonge decided to officially bring his vision of the Starcaster to life through this signature edition.

🛠️ Fans’ DIY Spirit: The launch of this guitar acknowledges the creativity and dedication of DeLonge’s fans, who have eagerly modified their Squier® Starcaster® guitars to mimic his setup. This official release provides them with

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Campaigns 2 mins read

Vaani Kapoor Glows in Streax Professional’s New Digital Ad for Argan Secrets Hair Colour

Streax Professional, a brand under the Hygienic Research Institute, has unveiled a captivating new digital advertisement for their Argan Secrets Hair Colour line, featuring Bollywood actress and brand ambassador Vaani Kapoor. Alongside technical ambassador and salon expert Vipul Chudasama, the ad guides consumers through the luxurious benefits of using Argan Secrets for achieving mirror-shine nourished hair.

🎬 A Salon Experience Brought to Life: Set in a chic salon environment, the ad showcases Vaani Kapoor entrusting her hair’s shine to the skilled hands of professionals. The narrative follows her conversation with Vipul Chudasama, who recommends Streax Professional’s Argan Secrets Hair Colour for its exceptional shine and nourishment. This sequence not only highlights the product’s features but also sets an aspirational standard for viewers seeking salon-quality results.

🌿 Enriched with Natural Oils: Argan Secrets Hair Colour is enhanced with the goodness of Argan and Walnut Oils, promising not just vibrant

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Campaigns 2 mins read

Pizza Hut and TikTok Sensation Keith Lee Cook Up a Special Collaboration with the FamiLEE Community Pizza

Pizza Hut has joined forces with Keith Lee, TikTok’s beloved food critic and social media sensation, to introduce a unique culinary creation—the FamiLEE Community Pizza. Crafted by Lee, who has captivated more than 16 million followers with his engaging reviews and was named a Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality, this collaboration is rooted in family values and community spirit.

🍕 A Taste of Tradition: The FamiLEE Community Pizza is a testament to simple yet profound flavors, featuring a rich blend of pepperoni and bacon on a classic hand-crust. This pizza is designed to appeal to all ages and preferences, making it a perfect addition to family dinners and gatherings.

🌐 More Than Just a Meal: Beyond offering a delicious new pizza option, the partnership between Keith Lee and Pizza Hut serves a greater purpose. In line with Lee’s commitment to giving back, the launch of the pizza is accompanied by a generous donation of $50,000 to Southfield ANT and Oak Hills High School—the alma

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Campaigns 2 mins read

Lady Gaga Advocates for Migraine Relief in Latest Pfizer Campaign

Lady Gaga, the multi-talented star known for her roles in Joker: Folie à Deux and her illustrious music career, has once again teamed up with Pfizer, this time to promote their migraine treatment, Nurtec. This campaign marks her second collaboration with the pharmaceutical giant, highlighting her personal experience with the product.

🎬 A Personal Endorsement: In the campaign, Lady Gaga shares her own struggles with migraines and how Nurtec has significantly impacted her well-being. She expressed, “I really wish I had found Nurtec ODT sooner. If you’re suffering with migraines, I know we might have lots of different careers and backgrounds, but we share this thing in common. It feels good to tell you that it could be helpful to you.” Her honest and heartfelt endorsement brings a relatable and human element to the promotion of this medical treatment.

🌐 A Common Struggle: Migraines affect millions of people worldwide, and by sharing her personal story, Lady Gaga not only raises awareness about the condition but also

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Campaigns 2 mins read

Zara McDermott Shines in L’Oréal Paris’ True Match Campaign

British TV personality Zara McDermott has teamed up with L’Oréal Paris to become the face of their latest True Match campaign. This collaboration is particularly special for McDermott as it not only highlights her role as a brand ambassador but also features her alongside her mother, celebrating the beauty product they both love and use daily.

📸 A Family Affair: McDermott expressed her excitement about the partnership, noting, “You are looking at the new faces of L’Oréal Paris True Match. What an absolute dream come true to be able to do this campaign with my incredible mummy. We both use True Match every day, so the fact that we have been able to front a campaign using a product that is part of our makeup routine is just insane!” This campaign marks a significant moment as it showcases the genuine and personal connection both Zara and her mother have with the product.

💄 Celebrating Everyday Beauty: The True Match campaign by L’Oréal Paris is designed to highlight the brand’s commitment to diversity

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New Signings 2 mins read

Simu Liu Partners with M88 for Representation

Simu Liu, celebrated for his groundbreaking role as the titular hero in Shang-Chi and the Legend of the Ten Rings, has signed with M88 for representation. This new partnership comes as Liu continues to make significant strides in his acting career, expanding into a variety of compelling roles across major films and series.

🎥 Rising Star in Hollywood: Liu recently starred opposite Margot Robbie and Ryan Gosling in Greta Gerwig’s highly anticipated Barbie, portraying Rival Ken in the Warner Bros hit. His performance in Shang-Chi marked a historic moment as the first Asian lead in the Marvel Cinematic Universe, solidifying his status as a leading actor in Hollywood.

📺 From Sitcom Success to Action Thrillers: Liu first gained widespread recognition for his role in the popular CBC/Netflix sitcom Kim’s Convenience. He also appeared in Max’s comedy series The Other Two, showcasing his versatile acting skills across different genres.

🚀 Exciting New Projects on the Horizon: Looking ahead, Liu is set to star in and executive produce an espionage

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New Signings 2 mins read

Robbie Amell Signs Comprehensive Representation Deal with UTA

Robbie Amell, the versatile actor and producer known for his dynamic roles across film and television, has officially signed with UTA for representation in all areas. This partnership marks a significant step in Amell’s career as he continues to expand his presence in the entertainment industry.

📺 A Flourishing Career in Film and TV: Amell has recently produced and starred in the Netflix sci-fi action film Code 8: Part II, which dominated the #1 spot globally for 10 days. He is also approaching the fourth and final season of the popular Prime Video series Upload, created by Greg Daniels, and features in the third season of Netflix’s acclaimed series The Witcher.

🎥 Diverse Acting Portfolio: Amell’s recent filmography includes notable roles in Resident Evil: Welcome to Racoon City, as well as in the Netflix horror-comedy The Babysitter and its sequel The Babysitter: Killer Queen. His charming portrayal of the lovable ex-boyfriend in Amazon’s EXmas earned significant viewership during the holiday season, showcasing his ability to

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New Signings 2 mins read

YMU Expands Influencer Roster, Signing Five TikTok Stars with Over 6M Followers Combined

YMU, a prominent UK agency, has significantly bolstered its influencer management portfolio by signing five rising stars from TikTok. These influencers collectively boast over 6 million followers on the platform, marking a strategic expansion for YMU into the dynamic world of social media celebrity.

🌐 Diverse and Dynamic Influencers: Among the new signings is Max Balegde, known for his viral and often chaotic interviews with Hollywood celebrities, which have captivated a large audience. Joining him are Talia Mar, known for her music and beauty content; @imtheproblem (Sarah), who is celebrated for her comedic and relatable videos; Victor Kunda, who excels in fashion and performance art content; and Emily Norris, a lifestyle influencer focusing on parenting tips and family life.

👥 A New Chapter in Influencer Representation: These five influencers

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