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In a groundbreaking move that further blurs the lines between technology and sports, Rapsodo, a pioneer in affordable sports technology, announced Major League Baseball’s Shohei Ohtani, as their new brand ambassador.

🚀 Enhancing Performance with Precision Technology: Ohtani has been utilizing Rapsodo’s innovative PRO 3.0 system, a state-of-the-art tool that provides detailed metrics for both pitching and hitting. This technology, equipped with three cameras and two radars, captures advanced performance data, which is then analyzed via the Rapsodo Diamond App. This app allows players and coaches to access real-time metrics during training sessions, offering immediate feedback that can dramatically enhance performance.

💬 Ohtani’s Passion for Advancement: Reflecting on his experience, Ohtani shared his appreciation for the significant impact Rapsodo has had on his training regimen. “I had been using Rapsodo for a few seasons and thought it was such a great tool; I only wished I had started using it earlier,” Ohtani

Paris Hilton, the iconic media personality and self-proclaimed tanning aficionado, has recently unveiled her latest venture—a groundbreaking partnership with Tan-Luxe as the face of their new body self-tanner, “The Future.”

🚀 A Luxurious Formula for Lasting Glow: “The Future” is equipped with Tan-Luxe’s new Triple Tan+ technology, which combines glycerin and erythrulose, promising a tan that lasts at least ten days from a single application. Further enriching the formula, it incorporates a peptide complex and a mix of humectants, enhancing hydration and stimulating collagen production. The product also features a custom scent developed by Hilton herself, named Pink Sands, which includes notes of cassis, violet, and white leather—adding a touch of personal flair to the tanning experience.

💼 A Perfect Match of Creative Minds: Paris Hilton has been a fan of Tan-Luxe products for several years and expressed her enthusiasm for joining forces with the brand. “I’m an expert on getting tanned,

Josie Gibson, well-known for her role as a presenter on “This Morning,” has been unveiled as the new face of Iceland supermarkets. The partnership introduces the supermarket’s fresh tagline, ‘That’s why we go to Iceland’, signaling a brand refresh that aims to broaden the appeal of the store beyond its traditional customer base.

🎙️ Expanding Appeal: With the new tagline, Iceland is positioning itself as a supermarket for everyone, not just a specific demographic. The inclusion of Josie Gibson, a familiar and beloved television personality, helps to communicate this message clearly and effectively to a wide audience.

🏪 A Fresh Perspective on Grocery Shopping: Iceland is known for its focus on frozen foods but with this new campaign, it aims to showcase the diversity and quality of its entire product range. By emphasizing that the supermarket caters to all types of shoppers, Iceland hopes to attract a broader clientele.

📈 Engaging a Wider Audience: Josie’s relatability

Lowe’s, the home improvement giant, has announced an exciting partnership with soccer legend Lionel Messi, leveraging his star power to enhance its loyalty program offerings. This collaboration involves a multi-year agreement with Messi, widely regarded as one of the best soccer players globally, his Major League Soccer team Inter Miami CF, and the upcoming CONMEBOL Copa América 2024 USA tournament.

🏆 A Strategic Alliance: This partnership marks a significant move for Lowe’s, aligning with a high-profile athlete to attract and engage consumers. Messi’s involvement is expected to raise the profile of Lowe’s loyalty program, offering unique perks and experiences that resonate with sports fans and customers alike.

🏢 Loyalty Rewards and Soccer Excitement: The collaboration is designed to provide Lowe’s loyalty members with exclusive benefits that could include special promotions, meet-and-greet events with Messi, discounted merchandise, and unique opportunities related to Inter Miami CF and Copa

Rising K-Pop boy group RIIZE has officially been announced as the new endorsement models for the popular beverage brand ‘Fanta‘, a subsidiary of ‘The Coca-Cola Company’. This partnership marks an exciting collaboration between the dynamic music group and the iconic soft drink brand.

🌟 A Playful Partnership: Known for their energetic performances and youthful vibe, RIIZE is a fitting choice to represent Fanta, a brand celebrated for its fun and vibrant personality. The members of RIIZE have playfully showcased their love for Fanta over the past months, engaging fans with humorous mentions of their “‘Fanta’ obsession” during interactions and performances.

📈 Expanding Brand Influence: With RIIZE’s growing popularity and strong fanbase, this endorsement is expected to enhance Fanta’s visibility and appeal, particularly among younger consumers in Korea. The partnership aims to tap into the cultural influence of K-Pop to reach a broader audience, leveraging the group’s rising star power

Yoplait UK is taking a proactive step to address the dairy deficit observed in children’s diets with a new advertising campaign featuring TV presenter Josie Gibson and her son Reggie. The campaign aims to highlight the nutritional benefits of kids’ yoghurts, which are rich in calcium and vitamin D, essentials for growing children.

📊 Educational Push on Nutrition: The initiative follows Yoplait’s recent study publication, which indicates a troubling trend towards ultra-processed and nutrient-poor dietary choices in children’s eating habits, such as biscuits and cakes. The study titled ‘Kids’ yoghurt and consumers: a relationship turned sour’, authored by dietitian Dr. Carrie Ruxton, points out a decade-long decline in the consumption of kids’ yoghurt and fromage frais. This decline is noted to potentially have serious implications for children’s nutritional status and bone health in the future.

🍴 Highlighting Yoghurt Benefits: Through this campaign, Yoplait aims to educate parents about the importance