Latest News

Campaigns 2 mins read

Adam Levine and Behati Prinsloo Shine in Jacquie Aiche Jewelry Campaign

Adam Levine, Maroon 5 frontman, and his wife, model Behati Prinsloo, have teamed up to star in the latest campaign for renowned jewelry brand Jacquie Aiche. The couple’s dynamic synergy and shared charisma are front and center, bringing a vibrant energy to the collection.

📸 Captivating Chemistry on Display: The designer, Jacquie Aiche, praised the couple’s contribution. Their presence not only enhances the visual appeal of the jewelry but also embodies the spirit of the collection, which is all about radiating positivity and energy. Their natural chemistry translates into stunning campaign imagery that is likely to captivate viewers and elevate the perceived value of the jewelry pieces.

💍 A Perfect Pairing: The choice of Levine and Prinsloo for the campaign aligns perfectly with Jacquie Aiche’s brand ethos, which often celebrates individuality and personal expression through unique and finely crafted jewelry. Their partnership

Read More
Campaigns 2 mins read

John Mayer Teams Up with Audemars Piguet for Limited Edition Watch

John Mayer, the renowned American singer/songwriter, has entered into an exciting partnership with luxury Swiss watchmaker Audemars Piguet to launch a limited edition watch. This collaboration was announced on Audemars Piguet’s Instagram with a post that highlighted the synergy between Mayer’s artistic vision and the brand’s horological expertise.

🎨 A Fusion of Art and Precision: The limited edition timepiece, named the Royal Oak Perpetual Calendar “John Mayer” Limited Edition, represents a perfect melding of technical ingenuity and aesthetic design. This partnership marks a significant moment where music meets meticulous craftsmanship, embodying the values of both Mayer and Audemars Piguet.

⏳ Crafting Time Together: Audemars Piguet’s post, “Designing time together. From vision to reality,” suggests a deep collaborative process between Mayer and the watchmakers, ensuring that the final product not only bears the signature elegance of the Royal Oak collection but also carries Mayer’s

Read More
Campaigns 2 mins read

Irina Shayk Radiates in Missoni’s Spring/Summer 2024 Campaign

Russian model Irina Shayk has taken center stage in the fashion world as the face of Missoni‘s Spring/Summer 2024 campaign. The Italian luxury brand recently unveiled the campaign imagery on Instagram, captivating fashion enthusiasts with a fresh and vibrant aesthetic.

📸 Capturing Infinite Reflections: Missoni’s campaign, themed “A game of infinite reflections, a reality of endless possibilities,” showcases Shayk in a series of stunning visuals that embody the brand’s iconic style and the season’s dynamic spirit. The imagery, rich with color and intricate patterns, reflects the hallmark of Missoni’s design ethos.

🌺 Spring/Summer Elegance: Known for its signature knitwear and bold, zigzag patterns, Missoni’s latest collection continues to push the boundaries of fashion with innovative designs and textures. Shayk, with her striking presence and style, perfectly encapsulates the essence of the collection, bringing a sense of sophistication and allure to each piece.

🔗 Fashion

Read More
Brand Ambassador 2 mins read

Maitreyi Ramakrishnan Joins Lancôme as Brand Ambassador

Canadian actress Maitreyi Ramakrishnan, best known for her breakout role in the hit series “Never Have I Ever,” has been announced as the new ambassador for the prestigious beauty brand Lancôme. Her appointment marks a significant collaboration, as she joins a lineup of influential women who have represented the brand.

💬 Embracing Beauty and Confidence: Ramakrishnan is excited about this dream partnership with Lancôme, a brand that she truly love. With Lancôme, she has been able to explore herself through the world of makeup while diving deeper into her own inner confidence. Her words reflect a journey not just of external beauty but personal growth and empowerment. This partnership promises to bring forth innovative and inspiring beauty campaigns that highlight her unique perspective and charisma.

🚀 A New Chapter: Lancôme is renowned for its commitment to celebrating women’s beauty and strength, making Ramakrishnan an ideal fit for the brand. Her rising star status and relatable persona are set to attract

Read More
New Signings 2 mins read

Aly & AJ Sign with UTA for Global Representation

UTA has officially signed California-based musicians and sisters, Aly and AJ, for worldwide representation in all areas, expanding their artistic horizons as they continue to evolve in the music industry.

🎬 From Disney to Mainstream Success: Aly and AJ Michalka began their music careers in the early 2000s, gaining initial fame with appearances on the Disney Channel. Their journey took a significant leap with the release of their gold-certified debut album “Into the Rush” in 2005 under Hollywood Records. The duo achieved mainstream success with their 2007 hit “Potential Breakup Song” from their album “Insomniatic,” which not only went platinum but also peaked at No. 17 on the Billboard Hot 100.

📱 Revival on Social Media: “Potential Breakup Song” experienced a resurgence of popularity on platforms like TikTok, prompting Aly & AJ to release a new version with explicit lyrics in 2020. This move reinvigorated their presence in the music scene and introduced their work to a new generation of listeners.

🚀 Expanding Their Artistic Reach:

Read More
New Signings 2 mins read

Kevin Hart and Hartbeat Secure Representation with WME

Comedian and actor Kevin Hart, along with his entertainment company Hartbeat, have officially signed with WME for representation across all areas. This strategic partnership aims to further enhance their ability to develop, star in, and produce a wide array of content, including feature films, television, commercials, and podcasts.

📈 Expanding Creative Horizons: The collaboration with WME is set to bolster Hartbeat’s ongoing expansion and diversification of its multi-platform IP portfolio. Hart’s move to WME is a significant step in ensuring that both he and his company can leverage more opportunities in the ever-evolving entertainment landscape.

🎤 Continued Success on Stage and Screen: Kevin Hart, who was named Billboard’s highest-grossing comedian of 2023, continues to dominate the comedy scene both on and off the screen. He recently announced his “Acting My Age” tour, with tickets set to go on sale this Friday, promising fans another round of his signature humor and charismatic stage presence.

🏆 Honorary Accolades: Adding to his list of accolades, Hart

Read More
New Signings 2 mins read

Kevin Paredes Joins Roc Nation, Set for Big Moves On and Off the Field

Kevin Paredes, the 2023 Young Player of the Year for the US Men’s National Team (USMNT), has officially signed with Jay-Z’s Roc Nation sports agency. The announcement, which came via a social media post from the agency, positions Paredes alongside notable athletes like Manchester City’s Kevin De Bruyne and Brazilian young star Endrick, as part of Roc Nation’s impressive roster.

📈 A Season of Growth: Paredes, currently with Wolfsburg, has experienced a turning point in his career during the 2023/24 season. Despite a challenging start with limited playing time, the talented midfielder made significant strides by breaking into the senior team as the year progressed. He has started nine of the last ten matches for Wolfsburg in all competitions, showcasing his growing impact on the field.

⚽ International Duties and Olympic Aspirations: On the international stage, Paredes has been active with the U23 USMNT Olympic squad, participating in friendlies against teams like France and Guinea. His performance has set him up as a strong contender for the U.S. team at the 2024 Olympic Games in Paris. With

Read More
Campaigns 2 mins read

Buddy Hield Teams Up with RECOVER 180 for NBA Playoffs Preparation

As the NBA playoffs approach, RECOVER 180™, the innovative organic hydration sports drink from beverage mogul Lance Collins, is excited to announce its new partnership with Philadelphia 76ers’ star shooter, Buddy Hield. This collaboration highlights the growing popularity of RECOVER 180 as a top choice for athletes seeking enhanced performance and recovery.

🍃 Organic Hydration on the Court: RECOVER 180 is setting new standards in the sports drink market with its USDA Organic certification and its formula for balanced hydration. This makes it not just a tool for recovery, but a pioneer in offering health-conscious athletes a beverage that aligns with a wholesome lifestyle.

🏀 Endurance and Recovery: Buddy Hield, known for his sharpshooting abilities, has recently achieved the remarkable milestone of playing in 84 NBA regular season games. His high level of activity makes him an ideal ambassador for RECOVER 180, embodying the brand’s dedication to peak performance and rigorous recovery.

🚀 Fueling Playoff

Read More
Campaigns 2 mins read

Usain Bolt Sprints into Unilever’s ‘Dirt Is Good’ Campaign for Persil Wonder Wash

Unilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just got better,’ emphasizing the detergent’s innovative 15-minute wash cycle.

📺 A Multi-Platform Campaign: Usain Bolt will be the face of a comprehensive campaign that spans TV, social media, digital platforms, outdoor (OOH), and point-of-sale advertising. This wide-reaching approach ensures that the message of efficiency and effectiveness reaches a broad audience.

🎬 Hero Film Featuring Bolt: The centerpiece of the campaign is a hero film showcasing Bolt navigating his fast-paced daily life, paralleling the quick and efficient qualities of Persil Wonder Wash. Set to run across TV and online platforms, the film highlights how the product can keep pace with the busiest of lifestyles, providing a perfect solution for those who need quick results without compromising on

Read More
Campaigns 2 mins read

David Duchovny Models for Thom Sweeney’s New Spring/Summer 2024 Collection

Thom Sweeney, the distinguished British menswear label, has chosen actor David Duchovny to represent their new Spring/Summer 2024 collection, perfectly blending relaxed West Coast vibes with British sartorial elegance. The collection aims to bridge the stylistic gap between London and Los Angeles, making Duchovny an ideal choice for the role.

👔 The Essence of Thom Sweeney: Known for his roles in The X-Files and Californication, Duchovny embodies the “timeless taste, understated confidence, and innate authenticity” that Thom Sweeney values, as highlighted in their recent statement. His connection to both the laid-back style of the West Coast and the sophisticated allure of London positions him as the perfect ambassador for this collection.

📍 London Streets Meet L.A. Cool: Duchovny showcased the new line on the streets of London, where Thom Sweeney was founded. The label, established by Savile Row-trained tailors Thom Whiddett and Luke Sweeney in 2009, has grown from its first store in a former gallery

Read More
Endorsement Deals 2 mins read

TXT Teams Up with General Mills for Exclusive Cereal Box Collaboration

K-pop sensation TXT has officially partnered with General Mills, unveiling a special collaboration that has already caught the eye of fans across the United States. After initial sightings and much speculation, General Mills has confirmed the collaboration, exciting TXT fans and cereal lovers alike.

📦 Limited-Edition Cereal Boxes: This unique collaboration features six different limited-edition cereal boxes, each showcasing one of the five TXT members on some of General Mills’ most popular cereal brands. Fans can find Soobin on Trix, Yeonjun on Cookie Crisp, Beomgyu on Lucky Charms, Taehyun on Honey Nut Cheerios, and Huening Kai on Cinnamon Toast Crunch.

🌐 A Sweet Surprise for Fans: The release of these special cereal boxes provides a delightful surprise for TXT fans, who were initially puzzled by the unexpected appearance of the boxes in stores. The excitement built quickly as General Mills’ X [Twitter] account began to confirm the legitimacy of the sightings, adding to the anticipation.

🍽️ Celebrating

Read More
Campaigns 2 mins read

Jessica Simpson Unveils Mint Green Bikini from New Walmart Collaboration

Jessica Simpson, at 43, showcased her stunning figure in a mint green bikini top as she announced an exciting collaboration between her brand, Jessica Simpson Collection, and retail giant Walmart. The collaboration features a new line of over 100 pieces spanning apparel, swimwear, and jewelry, aimed at creating a versatile and affordable summer wardrobe.

📸 Promotional Launch: The promotional shoot captured Simpson in a chic ensemble that included the eye-catching bikini top, paired with a straw cowgirl hat, accentuating her trim and toned figure. The look was completed with her blonde hair worn down and several pieces of stylish jewelry, adding a touch of glamour to the laid-back vibe.

🛍️ Exclusive Collection at Walmart: Simpson took to her company’s Instagram account to share the news, expressing excitement about the partnership. The Jessica Simpson Collection at Walmart includes unique styles available exclusively at select Walmart stores and online. This range is designed to offer something for everyone, with apparel sizes

Read More
Campaigns 2 mins read

Kane Brown and Crown Royal Launch Charity Partnership to Support U.S. Veterans

Country music star Kane Brown and iconic Canadian whisky brand Crown Royal have unveiled a new charity partnership aimed at supporting U.S. veterans. This collaboration integrates Crown Royal’s Purple Bag Project into several stops on Brown’s tour and introduces the “That Deserves a Crown with Kane Brown” contest.

🎤 A Tour with a Purpose: As part of the partnership, fans attending Brown’s tour will experience the Purple Bag Project firsthand, which involves packing and donating essential items to veterans. This initiative will be featured at various tour locations, enhancing the concert experience by integrating a meaningful cause.

🏆 Nominate a Veteran for a Unique Experience: Crown Royal is inviting fans over the age of 21 to nominate a veteran for the “That Deserves a Crown with Kane Brown” contest. The winner will receive the ultimate concert experience at Brown’s final tour stop in Arlington, Texas, on September 14, 2024. This special event is designed to honor the sacrifices of military

Read More
Brand Ambassador 2 mins read

Sanjana Sanghi Joins Forces with SPACE India as Brand Ambassador

SPACE India, a pioneering organization dedicated to integrating Astronomy and Space Science into school curricula across India, has announced Bollywood actress and UNDP Youth Champion, Sanjana Sanghi, as its new Brand Ambassador. Since its founding in 2001, SPACE India has inspired over 1.5 million students in more than 1,000 schools, making space education accessible and exciting for young minds.

🎓 A Perfect Alignment of Values: Sanjana Sanghi’s exemplary academic background as a gold medalist from Lady Shri Ram College and her active involvement in education and social causes make her an ideal figure to represent SPACE India. Her commitment to promoting educational opportunities and her enthusiasm for space science resonate deeply with SPACE India’s mission.

🌠 Advocating for Space Education: With Sanjana Sanghi’s support, SPACE India aims to expand its reach and influence further. Her popular appeal and dedication to humanitarian efforts are expected to help raise awareness about the importance of space science

Read More
Brand Ambassador 2 mins read

D’Décor Introduces ‘Sansaar’ with Ranveer Singh as Brand Ambassador

D’Décor, a leader in the home décor industry, has announced the launch of its new product line ‘Sansaar‘ with Bollywood superstar Ranveer Singh as the brand ambassador. This launch marks a significant expansion of D’Décor’s product portfolio and underscores its commitment to strengthening its position in the Indian market.

🛏️ Expanding Home Décor Options: The Sansaar range includes an extensive collection of soft furnishing fabrics, encompassing everything from curtains and upholstery to bedsheets, rugs, blinds, and wallpapers. Each product has been designed to cater to the diverse tastes and needs of modern consumers, emphasizing both style and functionality.

🎨 Elegant and Minimalist Design: Sansaar products are described as embodying a perfect balance of premium quality, minimalist design, and exceptional craftsmanship. This new line is crafted to appeal to consumers who value sophistication in their living spaces, promoting a lifestyle of care, consideration, and connection.

🌟 Celebrity

Read More
Brand Ambassador 2 mins read

Sidharth Malhotra Revs Up as Brand Ambassador for Savsol Lubricants

Savsol Lubricants, a leading name in the automotive and industrial lubricants sector under Savita Oil Technologies, has proudly announced Bollywood actor Sidharth Malhotra as their new brand ambassador. This collaboration is set to enhance Savsol’s brand identity and spearhead its new marketing initiatives.

🛠️ Innovative Technology Launch: Alongside welcoming Sidharth Malhotra to their team, Savsol is also excited to introduce their latest innovation in lubricant technology—Savsol Ester 5. This new product features advanced Ester Fluid technology, promising superior performance and efficiency for automotive engines.

🌐 A Strategic Partnership: The partnership with Sidharth Malhotra is more than just a celebrity endorsement; it marks a significant milestone in Savsol’s journey to redefine itself and connect more deeply with consumers. Sidharth’s dynamic persona and wide appeal are expected to resonate well with both existing and potential customers, aligning with Savsol’s vision of innovation and excellence

Read More
Brand Ambassador 2 mins read

ANGEL Announces Xiao Zhan as New Global Brand Ambassador

ANGEL, a leader in water purification technology, has proudly announced Xiao Zhan as its new global brand ambassador. This collaboration, which officially began on April 17th, marks a significant milestone in ANGEL’s strategy to elevate its brand on a global scale.

🌟 A Charismatic Partnership: Xiao Zhan, renowned for his captivating acting performances and musical talents, brings a unique charm and widespread appeal to the ANGEL brand. His reputation as a versatile and respected artist in the performing arts and music industries makes him an ideal figure to represent ANGEL’s commitment to excellence and innovation in water purification.

🎭 Celebrity Influence: With a substantial and dedicated fanbase, Xiao Zhan’s influence extends beyond the entertainment industry. His ability to connect with audiences through his humble demeanor and professional achievements aligns with ANGEL’s values of integrity and quality. This partnership is expected to enhance the brand’s visibility and appeal across diverse markets, leveraging Xiao Zhan’s popularity to reach a broader audience.

💦 Elevating Brand Presence: By associating

Read More
Digital 2 mins read

Molly Smith Debuts ‘Move with Molly’ Fitness App

Molly Smith, celebrated winner of “Love Island All Stars,” has unveiled her latest venture, the fitness app “Move with Molly.” This innovative app is designed to cater to fitness enthusiasts both in the gym and at home, featuring comprehensive six-week workout plans.

🏃‍♀️ A Passion for Fitness: Smith’s journey into the development of her own fitness app stems from her deep-rooted passion for health and exercise. Over the years, her followers have consistently sought her advice on workout routines, daily fitness vlogs, and nutritional tips. Driven by a desire to provide accurate and reliable fitness information, Smith decided to enhance her expertise through a personal training course, ensuring she could offer well-informed guidance through her app.

📲 Empowering Through Exercise: “Move with Molly” aims to empower users by providing accessible, structured workout plans that can be tailored to fit individual needs, whether they are looking to exercise at home or in a gym setting. The

Read More
Campaigns 2 mins read

Denise van Outen Partners with JD Williams for Exclusive Capsule Collection

Denise van Outen, the renowned British actress and TV personality, has teamed up with online retailer JD Williams to launch her own capsule edit. This new collection is designed to inspire and empower midlife women, encouraging them to embrace their unique style and confidence through fashion.

🎉 A Curated Occasion Wear Edit: Van Outen’s collaboration with JD Williams focuses on occasion wear, offering pieces that allow women to express their individuality and flair for style in various settings. The collection promises to provide versatile, elegant options that cater to the diverse fashion needs of midlife women.

👗 Empowering Fashion Choices: The capsule collection is crafted to empower women to “make their own dress code,” reflecting Van Outen’s vision of fostering self-expression and confidence through clothing. It’s not just about looking good but feeling great in what one wears, embodying confidence in every outfit.

🛍️ Fashion Forward with JD Williams: Working

Read More
Brand Ambassador 2 mins read

Nicole Ari Parker Stars in Jergens’ Mother’s Day Campaign as New Brand Ambassador

Jergens has unveiled its Mother’s Day campaign with a fresh face leading the charge: Nicole Ari Parker, renowned actress from the HBO show “And Just Like That.” The collaboration also introduces a unique blend of fashion and fragrance, featuring a limited-edition bracelet co-designed by Parker and fashion jeweler Adina Eden.

🌟 A Fragrant Inspiration: The special bracelet, inspired by Jergens’s iconic Cherry Almond scent, bridges the worlds of skincare and fashion. This accessory is available as a complimentary gift with any Original Scent Cherry Almond purchase of $15 or more on the Jergens website, adding an exclusive touch to this festive offering.

📱 Social Media Buzz: Leading up to Mother’s Day, Nicole Ari Parker will engage her 1.6 million Instagram followers by sharing details about the campaign and her collaboration with Adina Eden. Her posts are expected to highlight the unique aspects of the bracelet and the beloved Jergens product line, amplifying the campaign’s reach.

📺

Read More