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Brand Ambassador 2 mins read

Paris Hilton Named New Ambassador for Alani Nu

Paris Hilton, the iconic media personality and entrepreneur, has taken on a new role as the brand ambassador for Alani Nu, the popular supplements brand known for its trendy and health-focused products. This partnership adds another high-profile endorsement to Hilton’s extensive portfolio of collaborations.

🍹 A Trendsetting Collaboration: Known for her influential presence in both entertainment and business, Paris Hilton’s collaboration with Alani Nu is a strategic move for the brand, aiming to leverage her vast social media reach and trendsetter status. Alani Nu has previously partnered with celebrities like Emily Ratajkowski and Whitney Simmons, and Hilton’s addition is set to further enhance the brand’s visibility and appeal.

🌟 Paris’s Busy Endorsement Schedule: Paris Hilton has been active in the endorsement arena, engaging with multiple brands across different sectors. Recently, she collaborated with TikTok star Alix Earle in a ‘Get Chic for Breakfast’ campaign for Joe & the Juice, and

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Brand Ambassador 2 mins read

Song Weilong Joins Gucci as New Brand Ambassador

Gucci, the illustrious fashion house under Kering’s ownership, has announced the signing of Chinese actor Song Weilong as their latest brand ambassador. Known for his captivating performances and on-screen versatility, Weilong has garnered significant fame and recognition, particularly for his leading roles in popular Chinese dramas like “Find Yourself.”

🎬 Rising Star in the Fashion and Film Industry: Song Weilong has quickly risen through the ranks of the entertainment industry, known for his dynamic acting skills and striking presence. His association with Gucci marks a significant step into the global fashion scene, highlighting his stylish persona and alignment with the luxury brand’s aesthetic.

👗 A Perfect Fit for Gucci: Weilong’s bold style and youthful charisma make him an ideal representative for Gucci, a brand celebrated for its innovative and trend-setting designs. His ability to resonate with both domestic and international audiences enhances Gucci’s strategy to connect with a diverse consumer

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Brand Ambassador 2 mins read

A’ja Wilson Strikes Multi-Year Endorsement Deal with Gatorade

A’ja Wilson, the standout star of the Las Vegas Aces and two-time WNBA MVP, has secured a significant endorsement deal, signing a multi-year contract with Gatorade. This partnership adds a prestigious layer to Wilson’s already impressive portfolio and underscores her status as one of the top athletes in women’s basketball.

🏀 Joining Elite Company: With this deal, Wilson joins a select group of women’s basketball luminaries who have represented Gatorade. This group includes Caitlin Clark, who secured her deal while playing at the University of Iowa, and Paige Bueckers, the celebrated guard from the University of Connecticut. Wilson’s addition to this roster not only celebrates her achievements on the court but also her potential to inspire and lead in the sports industry.

📈 Expanding Influence and Recognition: Gatorade’s choice to partner with Wilson highlights her influence both as an athlete and as a role model. Her dynamic presence and exceptional skills make her an ideal ambassador for the brand, which

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Digital 2 mins read

YouTube Star LaurenZside Joins CAA for Representation

Lauren Weber, better known by her YouTube alias LaurenZside, has officially signed with CAA for representation, marking a significant development in her burgeoning career as a prominent gaming content creator.

🎮 A Gaming Phenomenon: LaurenZside has captivated a massive audience on YouTube, boasting over 13 million combined followers and nearly 4 billion views across her channel. Known for her humorous and engaging gameplay videos, she consistently attracts an average of one million views per video, a testament to her popularity and appeal.

🤣 Comedic Gameplay Expert: Lauren’s content stands out for its unique blend of comedy and improvisation within the gaming community. Her creative video concepts, such as “24 Hour Living as My Sim Challenge,” “I Tried Working as a Bus Driver… But My Passengers Are Creepy,” and “I Worked 100 Jobs… But They Were All Terrifying,” offer a fresh and entertaining take on gaming that keeps her followers coming back for more.

🚀 Expanding

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New Signings 2 mins read

Peso Pluma Signs with CAA

Mexican musician Peso Pluma, whose groundbreaking success has captivated the music industry, has officially signed with CAA for representation in all areas. This partnership highlights a significant milestone in his career, which has recently seen unprecedented achievements with his debut album, Génesis.

🎵 Record-Breaking Success: Génesis not only clinched the “Best Música Mexicana Album” award at the 2024 Grammys but also achieved a historic high by landing No. 3 on the U.S. Billboard 200 chart. This marked the highest-charting position for a Mexican music album in the history of the chart, underscoring Peso Pluma’s impact and appeal beyond traditional regional boundaries.

🏆 A Year of Awards: The acclaim for Génesis extends beyond the Grammys. The album has also won four iHeartRadio Music Awards and received two accolades at the 2024 Latin American Music Awards for “Best Album – Regional Mexican” and “Best Collaboration – Regional Mexican.” These recognitions not only celebrate

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Film/TV 2 mins read

Ben Barnes Joins Gersh for Representation

Actor Ben Barnes, known for his dynamic roles across film and television, has officially signed with Gersh for representation in all areas. This partnership marks a significant development in Barnes’s career as he continues to take on diverse and impactful roles in the entertainment industry.

🎬 Current and Upcoming Projects: Barnes is currently gaining attention for his role in Anand Tucker’s crime drama “The Critic,” where he stars opposite notable actors such as Mark Strong, Ian McKellen, and Gemma Arterton. The film, which premiered at the 2023 Toronto Film Festival, is set for its UK release on September 13. This role adds to Barnes’s rich portfolio of performances in various genres.

📺 Recognized Role in ‘Shadow and Bone’: Perhaps most notably, Ben Barnes is widely recognized for his compelling portrayal of General Kirigan in the popular Netflix series “Shadow and Bone,” based on the bestselling novels by Leigh Bardugo. His performance in this series has solidified his reputation as a

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Business Ventures 2 mins read

John Legend and Chrissy Teigen Launch Kismet

Chrissy Teigen and John Legend have officially entered the pet care market with the launch of Kismet, their new premium pet brand. Unveiled on Wednesday, Kismet aims to offer pet owners a blend of quality, nutrition, and convenience at an affordable price point for a premium brand.

🐾 A Fresh Take on Pet Nutrition: Kismet is positioned as a brand that delivers fresh and nutritious pet food options, designed to meet the needs of pets without compromising on quality. Teigen and Legend have collaborated with board-certified veterinary nutritionists and formula experts to develop the brand’s recipes, ensuring that each product is both healthy and tasty.

💼 Affordability and Convenience: Recognizing the need for convenient solutions for busy pet owners, Kismet focuses on making its products accessible and easy to use. The goal is to provide premium quality without the premium price, making top-tier pet nutrition reachable for a broader audience.

👩‍❤️‍👨

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Brand Ambassador 2 mins read

Ksubi Launches Eyewear Line with Patty Mills as Campaign Frontman

Ksubi, the renowned Australian streetwear brand, is making a striking entrance into the eyewear market with the release of its new sunglasses collection this Thursday. To celebrate this significant expansion, Ksubi has partnered with NBA star Patty Mills, who not only fronts the campaign but has also collaborated on the design of one of the styles.

🕶️ A Fresh Vision in Eyewear: The new collection features four distinct sunglasses styles, each embodying Ksubi’s signature aesthetic that blends contemporary fashion with a bold streetwear edge. The collaboration with Patty Mills brings an additional layer of authenticity and flair, particularly with the style he helped co-create, ensuring that the offerings are not only fashionable but also personally inspired.

🏀 Patty Mills: More Than an Athlete: Known for his dynamic presence both on and off the basketball court, Patty Mills’ collaboration with Ksubi extends his influence into the world of fashion. The campaign showcases Mills modeling the sunglasses, highlighting their unique

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Campaigns 2 mins read

Naomi Osaka Teams Up with Angel Reese and Sha’Carri Richardson for New Beats by Dre Campaign

Naomi Osaka, alongside basketball sensation Angel Reese and track and field star Sha’Carri Richardson, has been unveiled as the face of the latest Beats by Dre ad campaign for the newly released Solo 4 headphones and wireless earbuds. This powerful trio of athletes brings a dynamic blend of talent and style to the forefront of the brand’s new launch.

🎧 A Star-Studded Campaign: Naomi Osaka, who has been a sponsored athlete by Beats since 2020, joins forces with Reese and Richardson in a campaign that celebrates excellence and empowerment in sports. Released over the weekend, the campaign features striking visuals and showcases the athletes in scenarios inspired by their respective sports.

🏀 Dynamic Imagery and Style: In one of the most captivating images, Osaka is seen literally serving a tennis ball, dressed in a pleated black skirt paired with the sleek, over-ear Solo 4 headphones.

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Brand Ambassador 2 mins read

Josh Abbott Becomes Brand Ambassador for Dairy Queen in Texas

Josh Abbott, lead singer of the Josh Abbott Band and a Texas native, has been named the new brand ambassador for Dairy Queen, celebrating a partnership that taps into deep-seated nostalgia and his Texan roots. This collaboration is highlighted by a special meal deal featuring Abbott’s favorite childhood eats from the iconic fast-food chain.

🍴 A Taste of Texas Tradition: Reflecting on his upbringing in Idalou, just outside of Lubbock, Abbott shares heartfelt memories of visits to Dairy Queen. “Whether I was heading to Dairy Queen after a basketball or football game, or going to Dairy Queen with my Grandpa, I have a lot of great memories with the brand,” Abbott recounted. It’s this personal connection to the brand that makes him the perfect ambassador to resonate with Texan audiences.

🎉 Josh Abbott’s Favorite Meal Deal: Starting April 29 and running through May 26, fans and DQ patrons can indulge in Josh Abbott’s favorite meal, a 4-piece Steak Finger Country Basket, paired with a mini M&M’s Milk Chocolate Blizzard,

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Country 2 mins read

Singer-Songwriter Vincent Mason Signs with WME for Global Representation

Vincent Mason, a rising talent in the music industry, has officially signed with WME for global representation in all areas. This partnership marks a significant milestone in Mason’s burgeoning career, as he continues to captivate audiences with his unique blend of southern country and pop sensibilities.

🎶 A Distinctive Musical Blend: Growing up in Roswell, Georgia, Mason was deeply influenced by movie soundtracks, fascinated by how each song intricately complements the film’s narrative. Drawing inspiration from artists like Parker McCollum and John Mayer, Mason crafts a sound that seamlessly integrates the heartfelt storytelling of southern country with the catchy rhythms of pop music. This distinctive style is rapidly gaining popularity within the music genre.

📈 Rising Popularity: Mason’s track “Hell is a Dance Floor” has struck a chord with listeners, accumulating over 12 million streams. Its success has further been cemented by its addition to SiriusXM’s The Highway, highlighting Mason’s growing influence

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Music 2 mins read

Japanese Dance-Rock Band FLOW Signs with One Fiinix Live

FLOW, celebrated as one of the premier anime bands in the world, has officially signed with One Fiinix Live for representation. Known for their dynamic dance-rock style and significant contributions to anime music, FLOW brings a storied 15-year history of success and influence in both the music and anime industries.

🎵 A Legacy of Anime Anthems: With an impressive discography that includes 33 singles and 10 original albums, FLOW has become synonymous with iconic anime music. Over the years, they have collaborated with over 50 anime titles, providing memorable theme songs that have resonated with fans globally. Their music often features as opening or closing themes, enhancing the emotional landscape of anime series and films.

🌍 Expanding Global Reach: The partnership with One Fiinix Live marks a new chapter in FLOW’s continued evolution and expansion into global markets. One Fiinix Live, known for its innovative approach to live entertainment and artist management, is well-equipped to elevate FLOW’s international presence, helping them

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New Signings 2 mins read

Naomi Schiff Signs with CAA

CAA has announced a significant new signing, bringing former racing driver and television presenter Naomi Schiff onboard under the leadership of the new UK and Europe boss, Alex McGuire. Schiff, a prominent figure in motorsports broadcasting, has signed with the London-based division to be represented in all areas.

🏁 From the Racetrack to the Broadcast Studio: Naomi Schiff has transitioned from her career as a racing driver to become a leading TV presenter and pundit. She made a notable debut in 2021 as the main pundit for the W series on Channel 4, quickly establishing herself as a knowledgeable and charismatic figure in sports media.

📺 Expert Analyst and Presenter: Schiff’s expertise and engaging presence have led her to a role as an expert analyst with Sky Sports for the 2022 season, a position she continues to hold. In addition to her work with Sky Sports, she contributes to Canal+’s F1 coverage, offering in-depth analysis, post-race interviews, and commentary on car launches. Her ability to convey complex racing

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Brand Ambassador 2 mins read

2 Chainz Joins Grand Marnier as Brand Ambassador for The Rouge Room Series

Grand Marnier has announced multi-Grammy® award-winning hip-hop artist and entrepreneur 2 Chainz as their latest brand ambassador. This partnership kicks off with the introduction of The Rouge Room, a digital content series that aims to celebrate the power of unexpected collaborations, perfectly timed ahead of Cinco de Mayo.

🎤 Celebrating Grand Encounters: Grand Marnier, known for its unique blend of cognac and orange liqueur, has long celebrated the concept of “Grand Encounters.” The Rouge Room is designed as a visual and thematic space that embodies this idea, providing a platform for showcasing innovative and contemporary collaborations that blend various cultural elements in exciting ways.

🍊 A Fusion of Flavors and Talents: 2 Chainz, renowned not only for his musical prowess but also for his entrepreneurial spirit, is set to bring a fresh and vibrant energy to The Rouge Room. His involvement will include starring in digital episodes that explore the fusion of cultures, flavors, and artistic expressions, resonating

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Brand Ambassador 2 mins read

Troye Sivan Partners with Magnum as Global Ambassador

Australian pop sensation Troye Sivan has teamed up with Magnum ice cream as their new Global Ambassador. In this exciting collaboration, Sivan has taken on the creative task of producing new remixes for his popular track ‘Honey,’ bringing a fresh and sweet twist that aligns perfectly with the indulgent essence of the Magnum brand.

🎶 A Musical Blend with a Sweet Twist: The collaboration between Troye Sivan and Magnum is a unique fusion of music and flavor. Sivan’s track ‘Honey’ will receive a new life with remixes that aim to capture the luxurious and indulgent spirit of Magnum’s ice cream. Fans of Sivan and ice cream lovers alike can look forward to a sensory delight that combines catchy beats with the allure of sweet treats.

🌍 Global Influence and Appeal: As a Global Ambassador for Magnum, Troye Sivan will be at the forefront of the brand’s new campaigns, potentially including special events, exclusive content, and innovative marketing strategies that highlight the synergy between his music and Magnum’s products. This

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Film/TV 2 mins read

Kyle Richards Joins CAA for Representation Across All Areas

Kyle Richards, a seasoned actor and popular cast member of “Real Housewives of Beverly Hills,” has officially signed with Creative Artists Agency (CAA) for representation. This partnership marks a significant step in her extensive career in the entertainment industry.

🎬 A Career Spanning Decades: Richards has been a familiar face in both television and film since her childhood. Her early roles include appearances in classic shows and movies such as “Little House on the Prairie,” “The Car,” and “The Watcher in the Woods.” Her acting prowess has seen her feature in a wide range of projects, demonstrating her versatility and staying power in Hollywood.

👻 Iconic Horror Roles: More recently, Richards has been recognized for her return to the horror genre, reprising her role as Lindsey Wallace in the “Halloween” series. She appeared in “Halloween Kills” and the final installment, “Halloween Ends,” alongside Jamie Lee Curtis, cementing her status as

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Film/TV 2 mins read

Xochitl Gomez Joins Adidas as New Ambassador for Sportswear

Adidas has officially welcomed Xochitl Gomez, the rising star of “Doctor Strange in the Multiverse of Madness,” to its global family as a brand ambassador for the Sportswear category. This partnership comes at a pivotal moment in Gomez’s career as she continues to capture attention in the film industry with her standout performances and distinct fashion sense.

🎬 A Rising Star in Film and Fashion: Xochitl Gomez has quickly become one of Hollywood’s most exciting new talents, making a significant impact with her role in the Marvel Cinematic Universe. Her eye for fashion and her commitment to various social causes have made her a powerful voice and role model, particularly within the young Latinx community.

🏃‍♀️ Blending Sport and Style: An avid dancer and martial artist, Gomez embodies the dynamic intersection of sport, culture, and style. Her ability to seamlessly integrate her athletic interests with her creative endeavors makes her an ideal fit for Adidas, a brand known for its dedication to innovation and

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Brand Ambassador 2 mins read

DJ Pauly D Takes on Skincare: New Ambassador for Thayers

DJ Pauly D, famed for his vibrant persona on the shores of Jersey and his electrifying DJ sets, is diving into the world of skincare as the new brand ambassador for Thayers Natural Remedies. Known primarily for his role on the hit reality TV show and his musical career, Pauly D is now set to bring his iconic style to Thayers, America’s No.1 toner brand, through an engaging digital brand campaign.

🎤 From the Club to Skincare: Fans know Pauly D for his fist-pumping beats and larger-than-life television presence, but he’s also serious about his skincare. In his new role, he will showcase how he uses Thayers’ Blemish Clearing Toner to maintain his famously pristine complexion, ensuring he looks “fresh to death” whether he’s spinning decks at a club or filming for television.

🌿 Spotlight on Blemish Clearing Toner: The campaign will focus on the benefits of Thayers’ Blemish Clearing Toner, a product designed to keep skin clear and refreshed. By aligning with Pauly D, Thayers

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New Signings 1 mins read

‘Breaking Bad’ Star Jeremiah Bitsui Signs with Green Room Talent

Jeremiah Bitsui, widely recognized for his role as Victor in the critically acclaimed series “Breaking Bad” and its spin-off “Better Call Saul,” has taken a significant step in his career by signing with The Green Room Talent for representation. This partnership is poised to enhance Bitsui’s already impressive trajectory in the entertainment industry.

🎬 A Rich Acting Heritage: Bitsui’s portrayal of Victor brought him notable recognition and showcased his strong acting abilities in a series celebrated for its depth and complexity. His experience in these iconic shows, combined with roles in other film and television projects, establishes him as a seasoned actor with a compelling screen presence.

📈 Expanding Horizons: With Green Room Talent, Bitsui aims to diversify and deepen his portfolio of work. The agency is known for its strategic management and commitment to nurturing its clients’ careers, making it an ideal match for Bitsui as he seeks new challenges and opportunities in both mainstream

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Hip-Hop 2 mins read

Eminem Steps into Role as Brand Ambassador for Crypto.com

Eminem has been announced as the new brand ambassador for Crypto.com. Taking the baton from actor Matt Damon, who featured in the platform’s advertising campaign last year, Eminem is set to bring his iconic status and considerable influence to promote the popular cryptocurrency exchange.

🚀 A Bold Move in a Dynamic Industry: Eminem’s partnership with Crypto.com comes at a time when the crypto industry has seen both heightened interest and scrutiny. Despite recent controversies involving celebrities endorsing crypto products without proper disclosures, Eminem’s entry into this space is expected to draw significant attention and potentially bring a new audience to the platform.

🎤 Eminem’s Unique Appeal: Known for his impactful music and massive global fanbase, Eminem’s role as a spokesman could play a crucial part in Crypto.com’s strategy to enhance its visibility and credibility in the marketplace. His involvement is likely to resonate not just with crypto enthusiasts but also with a broader segment of his fans who

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