Latest News

New Signings 2 mins read

UTA Welcomes Will.i.am to Its Roster for Global Representation

United Talent Agency (UTA) has proudly announced the signing of Grammy-winning artist, tech entrepreneur, and philanthropist will.i.am. Known for his multifaceted career spanning music, technology, and philanthropy, will.i.am brings a rich portfolio of achievements and partnerships to UTA for representation across all areas globally.

🌟 A Legacy of Innovation and Music: As a founding member of the Black Eyed Peas, will.i.am has not only enjoyed a successful music career but has also made significant inroads into the tech industry. He played a pivotal role in transforming Beats by Dre into a global consumer electronics phenomenon, which Apple acquired in 2014 for $3 billion. His innovative spirit continues to drive his ventures in technology and music, blending the two seamlessly.

🚀 Tech Entrepreneurship and Innovations: will.i.am is the founder and CEO of FYI.AI, a Web 3.0 platform that enhances productivity for creatives. This year, he introduced “THE FYI SHOW” on SiriusXM, featuring FYIona, the world’s first AI persona

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New Signings 1 mins read

Mike Faist Joins WME and Brillstein Ahead of ‘Challengers’ Premiere

As Challengers prepares to hit theaters, its star Mike Faist has secured new representation, signing with both WME and Brillstein Entertainment Partners. This strategic move coincides with his previous agent, Samantha Stoller, transitioning to a managerial role and continuing her collaboration with Faist.

🎬 Upcoming Appearances: Faist is set to appear in Luca Guadagnino’s tennis drama Challengers, releasing on April 26, 2024. He stars alongside Zendaya and Josh O’Connor, promising a compelling cinematic experience. His notable breakthrough was his portrayal of Riff in Steven Spielberg’s West Side Story, and he has been involved in other projects including The Grief of Others and The Atlantic City Story.

🎭 Stage Accomplishments: Not limited to the screen, Faist has made significant strides on stage as well. He originated the role of Connor Murphy in the global phenomenon Dear Evan Hansen, earning both a Grammy Award and a Tony nomination. His

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New Signings 2 mins read

Jamie Bacon Joins Forces with United Agents

British actor and screenwriter Jamie Bacon has entered a new phase in his career by signing with the prominent UK agency, United Agents. Charles Walker, a literary agent at United, will now represent Bacon, who has garnered attention for both his acting and writing prowess.

🎬 Diverse Portfolio: Bacon is acclaimed for his dual role as writer and star of the 2018 film Into the Mirror, and for his performances in Netflix’s White Lines and the Stephen Cookson-directed Brighton. His versatility extends across both film and television.

📺 Upcoming Projects: Bacon’s dynamic career trajectory continues as he prepares for the debut of the BBC’s Mr Loverman at the Tribeca Film Festival this June. Additionally, he has recently completed filming for Joy Gharoro-Akpojotor’s debut feature, Dreamers, and is set to begin production on Pradeep Shahi’s Eklo: The Final Survivor in Nepal by August.

🖋️ Current Developments: Beyond acting, Bacon is actively developing a new crime drama series titled The Smiths, with

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New Signings 1 mins read

Thomas Doherty Joins Forces with Gersh Agency for Representation

Scottish actor Thomas Doherty has inked a deal with Gersh Agency, securing representation as he continues to carve out a significant presence in Hollywood. Known for his captivating role as Max Wolf in the 2021 reboot of “Gossip Girl,” Doherty has quickly become a notable figure in the entertainment industry.

🎬 Rising Star on the Screen: Doherty first gained attention with his portrayal of Harry Hook in the Disney Channel’s “Descendants” franchise, which laid the foundation for his burgeoning career. His diverse roles include performances opposite Zoe Kravitz in Hulu’s “High Fidelity,” and alongside Helen Mirren in the HBO miniseries “Catherine the Great.”

🎥 Expanding His Horizons: More recently, Doherty starred in Sony’s vampire thriller “The Invitation,” alongside Nathalie Emmanuel, and made appearances in the latest season of Tina Fey’s “Girls5Eva.” These roles underscore his versatility and ability to engage audiences across a range of genres.

With this new partnership with Gersh

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New Signings 1 mins read

Louie TheSinger Joins UTA for Global Representation

Emerging talent Louie TheSinger has officially partnered with UTA for worldwide representation, marking a significant milestone in his music career. The Fort Worth native, known for his unique blend of cultural influences that reflect his Mexican American heritage, has rapidly gained popularity, boasting nearly 200,000 monthly listeners on Spotify.

🎤 A Flourishing Music Career: Louie TheSinger’s journey in the music industry is highlighted by his hit track “Down Here” featuring Paul Wall, which contributes to his millions of streams globally. His recent single “Brothers,” released under Universal Music Group in January, continues to build his growing reputation in the music scene.

🌎 Embarking on the Desperado Tour: With UTA’s backing, Louie TheSinger has announced his upcoming “Desperado Tour,” starting on June 15 at the House of Blues in Orlando. This tour is his first major circuit in the U.S., featuring stops in cities like San Antonio, San Diego, and Denver, promising an exciting series of performances across the country.

This partnership with UTA is poised to propel Louie TheSinger further into the spotlight, leveraging their extensive network

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Campaigns 2 mins read

Michigan Quarterback J.J. McCarthy Partners with ZenWTR Ahead of NFL Draft

In anticipation of the NFL Draft, Michigan quarterback J.J. McCarthy has joined forces with ZenWTR, aligning himself with other NFL celebrities like Travis Kelce of the Kansas City Chiefs and Maxx Crosby of the Las Vegas Raiders. McCarthy, fresh from clinching a National Championship and being a hot topic in NFL mock drafts, is now endorsing the premium vapor distilled alkaline water brand.

🏈 Impressive Collegiate Career: McCarthy’s tenure at Michigan was marked by stellar performances, including throwing for 2,991 yards, 22 touchdowns, and only 4 interceptions this past season. His leadership on the field led the Wolverines to a perfect 15-0 record and secured them the College Football Playoff National Championship. His outstanding achievements earned him accolades such as the Big Ten Quarterback of the Year, Rose Bowl Game Offensive MVP, and Michigan’s Most Valuable Player.

💧 New Endorsement Deal: The partnership announcement was made through a collaborative Instagram post by McCarthy, which featured him training and hydrating

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Brand Ambassador 2 mins read

Aria Mia Loberti Joins UNICEF USA as Ambassador

Aria Mia Loberti, known for her role in All The Light We Cannot See, has been named an ambassador for UNICEF USA. The American actress is set to use her platform to champion the rights of children, emphasizing the urgent need for quality education and climate action.

🌍 Advocating for Climate Action and Education: Loberti’s new role with UNICEF USA highlights her commitment to addressing critical global issues affecting children, particularly in the realms of education and environmental stability. She stresses the importance of a clean planet and stable environments as foundational elements that allow children to pursue and attain a quality education.

📚 A Voice for the Voiceless: As an ambassador, Loberti aims to amplify the voices of children impacted by the climate crisis and other global challenges. Her focus is on mobilizing support and fostering initiatives that ensure children everywhere have the opportunity to learn in safe, healthy, and supportive environments.

Loberti’s appointment as a UNICEF

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Brand Ambassador 2 mins read

Usain Bolt to Champion ICC Men’s T20 World Cup 2024 as Official Ambassador

The International Cricket Council (ICC) has officially appointed Usain Bolt, the legendary sprinter and Olympic icon, as the ambassador for the ICC Men’s T20 World Cup 2024. The tournament is set to take place across the West Indies and the USA from June 1 to June 29, 2024, aiming to capture the imagination of a new generation of cricket fans.

🏏 A Global Sports Icon for a Global Event: Bolt’s remarkable athletic career and charismatic presence make him an ideal figure to represent the T20 World Cup on the global stage. Known for his unparalleled achievements in athletics, including securing a ‘Triple-Triple’—three gold medals at three consecutive Olympics—Bolt brings a universal appeal that transcends the boundaries of sport.

⚡ Record-Breaking Achievements: Starting his journey to stardom at the 2008 Beijing Olympics, Bolt set world records in the 100m, 200m, and 4x100m relays, achievements that still stand today. His records of 9.58 seconds in the 100m and 19.19 seconds in the 200m are celebrated benchmarks

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Campaigns 2 mins read

Luka Dončić Signs Endorsement Deal with Gatorade, Joins Elite Athlete Roster

Luka Dončić, the celebrated Dallas Mavericks star, has officially joined the Gatorade family, expanding his impressive list of endorsements. Announced on Wednesday, Dončić becomes the seventh NBA player to partner with the renowned sports drink brand, positioning him alongside sports legends such as Michael Jordan and contemporary stars like Serena Williams and Caitlin Clark.

🏀 Elite Company: With this new partnership, Dončić aligns with other NBA talents including Jayson Tatum, Karl Anthony Towns, Zion Williamson, Damian Lillard, and Jaden Ivey, who are already part of the Gatorade team. This endorsement not only underscores his rising status in the sports world but also places him among a distinguished group of athletes known for their prowess and influence both on and off the field.

📈 A Commitment to Sport and Youth: In his statement, Dončić expressed enthusiasm about joining Gatorade, recognizing the brand’s legacy of supporting top-tier athletes across various sports. He emphasized his eagerness to contribute to Gatorade’s

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Endorsement Deals 2 mins read

Peden Ongmu Namgyal Debuts Signature Western Outfit Collection with Pameen

Miss Diva Supranational 2017, Peden Ongmu Namgyal, has taken her fashion expertise to new heights through a partnership with the distinguished fashion brand Pameen. This collaboration aims to bring forth a line of signature style western outfits, blending Peden’s unique fashion sensibility with Pameen’s renowned craftsmanship.

👗 Fashion Forward Collaboration: Peden Ongmu Namgyal, celebrated for her distinctive style and glamour, is now channeling her creativity into the world of fashion design. This collaboration allows her to embed her personal style into each piece, offering fans and fashion enthusiasts alike a chance to wear designs infused with her unique aesthetic.

🌟 Bespoke Creations for Everyone: The Peden x Pameen collaboration introduces a revolutionary approach to custom fashion. The initiative enables individuals to play an active role in designing their own wear, guided by the aesthetic and spirit of Peden’s designs. Highlighting the accessibility of these designs, Peden shared her excitement about the project on social media, urging her followers to take part in this innovative fashion experience.

📸 A Glimpse into the Collection:

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Campaigns 2 mins read

Centuary Mattress Launches New “SleepQool” Campaign with Sunrisers Hyderabad Stars

Centuary Mattress, the proud official sponsor of the Sunrisers Hyderabad, has rolled out its new “SleepQool” TV commercial, starring IPL cricket stars like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markram, and T Natarajan. This innovative campaign showcases the cooling features of the Q-Gel range of mattresses, designed to offer respite during the intense summer heat of India.

🏏 Star-Studded Showcase: The advertisement captures the Sunrisers Hyderabad captain, Pat Cummins, experiencing the ultimate comfort and coolness provided by the Q-Gel mattress. It humorously integrates the local lingo with Cummins saying ‘Be Qool Mama,’ illustrating how the mattress alleviates stress and enhances rest, which is crucial for players during the demanding IPL season.

🛌 Cool Comfort for Hot Summers: The Q-Gel mattress is highlighted as a perfect solution for overcoming the summer heat and ensuring restorative sleep, which is essential for maintaining

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Campaigns 2 mins read

Jisoo Showcases Self-Portrait Pre-fall Collection in Seoul Recording Studio

Following her Spring/Summer 2024 debut as the brand ambassador for Self-Portrait, BLACKPINK’s Jisoo returns to spotlight the Pre-Fall collection in a captivating new campaign set in a Seoul recording studio. This partnership marks a notable collaboration, blending Jisoo’s musical artistry with self-portrait’s innovative fashion.

🎤 Musical Influences Meet Fashion: The campaign creatively intertwines Jisoo’s dual roles as a celebrated musician and fashion icon. Photographed in a space where she is both comfortable and creative, the campaign reflects her personal style and versatility. The setting in the recording studio underscores her deep connection to music, providing an authentic backdrop that resonates with her fans and followers.

👗 A Personal Touch: Jisoo took an active role in selecting the outfits for the campaign, showcasing a range from off-duty denim and cozy twinset knits to vibrant party wear and elegant evening gowns. Each piece reflects her unique style, offering a glimpse into the wardrobe of a pop star

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Campaigns 2 mins read

Carhartt Launches “History In The Making” Campaign Featuring Luke Grimes

Carhartt, the renowned American workwear brand since 1889, has joined forces with actor and musician Luke Grimes in a new chapter of their “History In The Making” campaign. This partnership highlights the legacy of hardworking individuals who relentlessly build their futures.

🛠️ Celebrating Hard Work and Legacy: The campaign introduces a five-minute short film titled “Setting the Stage,” which delves into Luke Grimes’ roots in the skilled trades and how these experiences have influenced his successful career in TV, film, and music. The film is a tribute to the hard work and determination that characterize both Grimes’ life and the ethos of Carhartt.

🎬 Insightful Narrative: “Setting the Stage” provides an intimate look at Grimes’ journey, articulated through his own words. It explores his backstory, his creative process, and the profound impact of his blue-collar background on his music and acting roles. The film not only showcases Grimes’ personal growth but also shines a light

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Campaigns 2 mins read

Olmeca Altos Tequila and Busy Philipps Introduce Altos Tequila Emergency HotLime for Margarita Season

In a delightful twist for margarita enthusiasts, actress Busy Philipps has partnered with Olmeca Altos Tequila to launch the Altos Tequila Emergency HotLime, just in time for the Cinco de Mayo celebrations. This unique service is designed to deliver essential margarita-making ingredients directly to fans throughout May.

🍹 Refreshing Assistance on Call: Starting April 24th, the Altos Tequila Emergency HotLime will offer a lifeline to those who might forget a crucial ingredient for their margarita mix. By calling 888-268-1261, margarita lovers can enter to win a Busy-approved Altos Margarita Essentials package. This package not only includes juicy limes delivered by Tropical Fruit Box but also features a range of Altos Tequila branded items such as cantaritos cups, a bucket hat, and a lime squeezer, plus all necessary ingredients like fresh limes and habanero mango honey for crafting a perfect Busy-inspired margarita.

🌟 A Personal Touch: Adding to the excitement, Busy Philipps herself will engage with some

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Brand Ambassador 2 mins read

Aveda Introduces Antonia Gentry as First Celebrity Ambassador for Be Curly Advanced Collection

Aveda, renowned for its natural hair care products, is excited to announce Antonia “Toni” Gentry as the new face of its Be Curly Advanced collection. This marks a significant milestone as Gentry becomes the brand’s first-ever celebrity ambassador. The collection, known for embracing and enhancing natural curls, has undergone a transformative reformulation to better meet the needs of individuals with textured hair.

🌀 Embracing Natural Textures: Antonia Gentry, acclaimed for her role in the Netflix series “Ginny and Georgia,” brings a personal and authentic perspective to the campaign. With a diverse background and a significant following on social media, Gentry represents the ideal partner for Aveda’s revamped collection. Her own experiences with textured hair resonate deeply with the brand’s mission to support individuals in embracing their natural beauty.

🌿 A Commitment to Authenticity and Sustainability: While Aveda had previously introduced model Arizona Muse as its global advocate for sustainability,

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Brand Ambassador 2 mins read

Radico Khaitan Teams Up with Arjun Kapoor to Elevate Its Premium Liquor Brands

Radico Khaitan, a stalwart in the Indian Made Foreign Liquor (IMFL) sector, is thrilled to announce its collaboration with Bollywood star Arjun Kapoor as the brand ambassador for its premium portfolio. This includes esteemed labels such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, and Morpheus Brandy.

🍸 Enhancing Brand Presence and Engagement: This partnership is designed to bolster Radico’s commanding presence in the market and engage consumers more effectively. With Arjun Kapoor at the helm of upcoming campaigns and activations, Radico Khaitan is set to enhance its visibility and deepen its connection with consumers through Kapoor’s widespread popularity and charismatic influence.

🌟 A Tradition of Iconic Collaborations: Radico Khaitan has a rich history of collaborating with Bollywood’s elite, and the association with Arjun Kapoor continues this legacy. “Arjun’s dynamic presence and robust connection with audiences are a perfect

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Brand Ambassador 1 mins read

boAt Welcomes Rising Cricket Star Yashasvi Jaiswal as Brand Ambassador

In a move to strengthen its commitment to youth and sports, boAt has proudly announced cricketer Yashasvi Jaiswal as its new brand ambassador. This partnership celebrates Jaiswal’s remarkable achievements in cricket and aligns with boAt’s mission to support and uplift young athletes on their paths to success.

🏏 A Star on the Rise: Jaiswal’s impressive performance in the recent Test series against England has not only captivated fans but also showcased his immense talent and dedication. Scoring 712 runs, including two double centuries, he has played a crucial role in his team’s successes and established himself as one of the sport’s emerging luminaries.

🎧 Empowering Through Passion: Jaiswal’s partnership with boAt symbolizes a mutual dedication to excellence and perseverance. As a boAthead, he aims to inspire fans by sharing his journey and connecting over a shared passion for music and sports. This collaboration reflects boAt’s ongoing effort to embody the spirit of innovation and drive that resonates with young achievers like Jaiswal.

Through this strategic

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New Signings 2 mins read

Emerging Country Artist Payton Smith Signs With The Familie For Management

Emerging country music sensation Payton Smith has officially joined forces with The Familie for management, marking a significant step forward in his already impressive career. With the recent release of his new EP Up From Here on April 5, Smith is gearing up for what promises to be an upward trajectory in the music industry.

🎤 New Beginnings and Ambitious Plans: Smith’s enthusiasm for his new management team is palpable. He expressed great excitement about the partnership, believing that The Familie’s unique approach and vision for artist management align perfectly with his career goals. The timing of his EP release, titled Up From Here, symbolically reflects his career’s promising direction and his readiness to “get after it” with his new team.

🌟 A Rising Star: Since making a splash with his 2019 debut single “Like I Knew You Would,” which amassed over 50 million streams, Smith has rapidly risen in the country music scene. His ability to blend soulful vocals with skilled guitar

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New Signings 2 mins read

Stephen Cognetti Joins Anonymous Content Amidst ‘Hell House LLC’ Success

Stephen Cognetti, the creative mind behind the acclaimed horror movie series Hell House LLC, has joined forces with Anonymous Content for representation. Cognetti’s unique storytelling and pioneering use of the found-footage format have established him as a notable figure in the horror film industry.

🎥 Continued Success with Latest Installments: Cognetti’s ongoing project, The Carmichael Manor, represents the fourth chapter in the Hell House LLC saga. His films, particularly noted for their compelling narrative and suspenseful execution, consistently rank as top performers on the horror streaming service Shudder.

👁️ Master of Found-Footage Horror: The journey began with the release of the original Hell House LLC in 2015, which quickly became a cult favorite. The plot revolves around a documentary crew exploring the eerie occurrences at the Abaddon Hotel, a haunted attraction site marred by disastrous events on its debut night. The film’s realistic portrayal and engaging horror elements have solidified its status among the classics of the genre.

Stephen

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New Signings 2 mins read

Sayani Gupta Teams Up with Crimson Media & The SB Initiative for Global Representation

Indian actress Sayani Gupta has recently entered into a global representation agreement with Crimson Media and The SB Initiative, marking a significant step in her burgeoning career. Gupta, celebrated for her dynamic roles across various notable Indian series, is poised for further international acclaim.

🎥 Trailblazer in Indian Television: Gupta’s most prominent role to date has been in the hit Prime Video series Four More Shots Please. Noted for its all-female lead cast, the show has been lauded as India’s answer to Sex and the City. It explores the lives of four young women navigating their personal and professional worlds in millennial Mumbai, resonating deeply with audiences both domestically and internationally.

🏏 Versatile Performances: Additionally, Gupta has showcased her versatility in Inside Edge, Prime Video’s first Hindi-language original series. This cricket drama, which debuted in 2017, features a strong ensemble cast including Vivek Oberoi and Richa Chadha, and quickly gained popularity

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