Latest News

MMA 2 mins read

UFC Fighter Colby Covington Becomes Brand Ambassador for HotelPlanner

HotelPlanner, a leading hotel booking engine, has announced UFC fighter Colby Covington as its new brand ambassador. Known for his formidable presence in the UFC and his significant following on social media, Covington brings his competitive edge and high-profile persona to HotelPlanner’s marketing initiatives.

🏨 Strategic Brand Alignment: Covington’s role as brand ambassador is set to leverage his robust following and strong personal brand to increase visibility and user engagement for HotelPlanner. With over a million followers on Instagram, his influence is expected to attract a broader audience to HotelPlanner’s services, emphasizing the platform’s ease of use and reliability.

🥊 Previous Endorsements and Representation: Covington has previously endorsed brands like Bang Energy and Happy Dad, showcasing his ability to effectively promote products and engage with diverse audiences.

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New Signings 2 mins read

Nicole Richie Joins CAA for Representation

Nicole Richie, a multifaceted entrepreneur, actress, and fashion icon, has signed with Creative Artists Agency (CAA) for representation, transitioning from her previous representation by Josh Pyatt at William Morris Endeavor (WME). This strategic move comes as Richie continues to expand her influence in both the fashion industry and entertainment.

👗 Leadership at House of Harlow 1960: Richie, who founded her fashion brand House of Harlow 1960 in 2008, continues to serve as its Creative Director. Under her leadership, the brand has become known for its bohemian and eclectic style that resonates with a wide audience. With CAA’s vast network, Richie is well-positioned to further elevate her brand’s visibility and reach.

🌐 Endorsements and Collaborations: Earlier this year, Richie endorsed ResortPass, adding to her portfolio of brand partnerships. Her ability to authentically

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Music 2 mins read

Miley Cyrus Returns to CAA for Worldwide Representation

Miley Cyrus, the globally renowned singer and actress, has returned to Creative Artists Agency (CAA) for worldwide representation, marking a significant shift back to the agency after a stint with WME. This move signals a return to familiar territory for Cyrus, as she continues to expand her dynamic career in music and film.

🎤 A Familiar Home at CAA: Miley Cyrus’s decision to return to CAA, where she was represented before moving to WME, reflects her confidence in the agency’s ability to support her diverse and ambitious career objectives. CAA is known for its extensive network and robust capabilities in handling high-profile clients across multiple entertainment sectors, which aligns well with Cyrus’s multifaceted career.

📈 Continued Management by Crush Music: While changing her agency representation, Miley Cyrus continues her longstanding relationship with Crush Music for management.

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Rock 2 mins read

Wavves Signs with TMWRK for Management

The indie rock band Wavves has announced a new management deal with TMWRK, where they will be managed by Ben Matusow.

🎶 Expanding Management with TMWRK: TMWRK is known for its innovative approaches in managing artists, and bringing Wavves into their roster signifies a strategic move to bolster the band’s presence in the music industry. Under the guidance of Ben Matusow, Wavves is poised to explore new opportunities and expand their artistic horizons.

🌍 Continued Partnership with Ground Control Touring: Maintaining their booking agency, Ground Control Touring, allows Wavves to continue capitalizing on established relationships and successful touring strategies in North America. This stability is crucial as the band looks to grow their audience and enhance their live performance schedule.

📈 Strong Listener Base and Market Presence: Wavves boasts over 200,000 monthly listeners on Spotify,

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Brand Ambassador 2 mins read

Zoë Kravitz Named First Brand Ambassador for Jessica McCormack

Jessica McCormack, the esteemed British luxury jeweler, has announced Zoë Kravitz as its first-ever brand ambassador. This significant partnership is timed to align with Jessica McCormack’s strategic expansion into the U.S. market. Kravitz, who is represented by CAA and celebrated for her roles as an actor and director, brings her distinctive style and substantial influence to the luxury brand.

💎 Elevating Brand Presence: Zoë Kravitz’s collaboration with Jessica McCormack is set to elevate the brand’s profile, particularly as it navigates its U.S. expansion. Kravitz has previously lent her influence to major brands such as Tiffany & Co. and YSL Beauty, demonstrating her capacity to resonate with audiences and enhance brand visibility.

🌟 Social Media Impact: With over 7 million followers on social media

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Music 2 mins read

The War and Treaty Sign with Wasserman for Worldwide Representation

The dynamic musical duo The War and Treaty have signed with Wasserman for worldwide representation, marking a new chapter in their burgeoning music career. They will be represented by Jonathan Insogna and Lenore Kinder at Wasserman, transitioning from their previous representation by Buster Phillips at United Talent Agency.

🎶 Strategic Shift in Representation: This move to Wasserman comes after a brief period with UTA, where The War and Treaty signed at the end of last year. The change aligns with their growing influence in the music industry and their need for a team that can support their global aspirations effectively.

👥 Continued Management: While their agency representation has shifted, The War and Treaty continue to be managed by Strong

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Brand Ambassador 2 mins read

David Beckham Signs as Brand Ambassador for Alibaba’s AliExpress

David Beckham, the iconic former England football captain, has entered into a significant partnership with Alibaba, becoming the global brand ambassador for AliExpress. This deal, which represents the largest endorsement to date for Alibaba, aligns Beckham with the Chinese e-commerce giant’s ambitious marketing campaign for UEFA Euro 2024.

📈 Expanding Global Influence: Beckham, represented by WME and his own DB Ventures, is no stranger to high-profile brand partnerships, having just secured deals with Ninja Brand and Hugo Boss earlier this month. His collaboration with Alibaba’s AliExpress further cements his role as a leading figure in international marketing, particularly in the digital commerce space.

🌍 Role in Alibaba’s Euro 2024 Campaign: As the face

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Brand Ambassador 2 mins read

Simone Ashley Named L’Oréal Paris Brand Ambassador for the UK and Ireland

Simone Ashley, celebrated for her role in the hit series “Bridgerton,” has been announced as the new brand ambassador for L’Oréal Paris in the UK and Ireland. Represented by CAA, Ashley’s burgeoning influence in the entertainment and fashion industries continues to grow as she aligns with one of the world’s leading beauty brands.

💄 Embarking on a New Beauty Role: As L’Oréal Paris’s ambassador, Simone Ashley will represent the brand’s diverse range of beauty products, potentially featuring in campaigns across skincare, makeup, and hair care. Known for her radiant beauty and compelling screen presence, Ashley embodies the elegance and confidence that L’Oréal Paris champions.

🌐 A Rising Star Among Esteemed Company: This announcement follows the recent appointment of Heidi Klum as a global ambassador for L’Oréal

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Brand Ambassador 2 mins read

Vinicius Junior Becomes Gatorade’s Latest Brand Ambassador

Vinicius Junior ana Vini Jr, the electrifying Brazilian footballer and star winger for Real Madrid, has officially joined Gatorade as a brand ambassador in a new multi-year deal. Represented by Roc Nation, Vinicius Jr. adds this significant partnership to his impressive roster of endorsements, reflecting his rising status in the global sports arena. This announcement follows Gatorade’s recent major deal with A’Ja Wilson earlier this month

⚽ Joining a Prestigious Lineup: Vinicius Jr. steps into a distinguished group of Gatorade ambassadors, joining forces with top athletes like Korean footballer Heung-min Son, NBA star Jayson Tatum, and tennis sensations Coco

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New Signings 2 mins read

Nicole Moudaber Joins Analog Agency for Global Representation

Renowned DJ and music producer Nicole Moudaber has signed with Analog Agency for worldwide representation, excluding North and South America. This strategic partnership is set to bolster her international presence, while she continues to be represented in North and South America by Emma Houser at Liaison Artists.

🎵 Expanding International Presence: Moudaber, known for her powerful techno sets and musical prowess, is aligning with Analog Agency to enhance her reach and influence in key global markets. Her music resonates strongly in major cities including Los Angeles, Las Vegas, London, Berlin, and Amsterdam, making her one of the most recognized names in the techno and electronic music scenes.

🌍 Strategic Global Coverage: By partnering with Analog Agency for regions outside of the Americas, Moudaber is poised to tap into new opportunities and expand her audience base further. Analog Agency’s expertise in managing

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Campaigns 2 mins read

Bulgari’s “Eternally Reborn” Campaign Stars Anne Hathaway, Zendaya, and Liu Yifei

Bulgari, the renowned luxury brand, has launched its latest campaign “Eternally Reborn,” featuring brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei. This high-profile campaign showcases the trio in a striking representation of Bulgari’s elegant and timeless designs, underscoring their status as fashion icons in the industry.

👗 Glamorous Campaign Launch: The campaign was magnificently unveiled at a fashion show held at the historic Baths of Diocleziano, an ancient Roman bath complex, adding a touch of historical grandeur to the event. The fashion show was a star-studded affair, with iconic models like Isabella Rossellini and Carla Bruni walking the runway, enhancing the glamour and prestige of the occasion.

💎 Celebrated Ambassadors: Anne Hathaway and Liu Yifei both attended the fashion show, demonstrating their deep connection with the brand and its vision. Alongside

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Country 2 mins read

Tiera Kennedy Signs with Reliant Talent Agency for Representation

Tiera Kennedy, the rising American country music singer-songwriter, has officially signed with Reliant Talent Agency for representation. This strategic move aims to further enhance her career trajectory and expand her presence both nationally and internationally.

🎵 Growing Influence in Country Music: Tiera Kennedy has established a significant following in the country music scene, with nearly 3 million monthly listeners on Spotify. Her music resonates strongly with audiences in major cities such as New York City, London, Chicago, Brooklyn, and Los Angeles, highlighting her wide appeal and the international reach of her sound.

🤝 Continued Management by Hill Entertainment Group: While Kennedy has signed with Reliant Talent Agency for booking and representation, she continues to be managed by the Hill Entertainment Group. This ongoing relationship ensures stability and continuity in her overall career management, allowing her to maintain a focused approach to her music

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Country 2 mins read

Margo Price Joins Red Light Management

Margo Rae Price, the celebrated American country singer-songwriter, producer, and author, has signed with Red Light Management for her career representation. This partnership signifies a strategic move for Price, who is well-known for her impactful music and strong presence in the Nashville music scene.

🎵 A Flourishing Musical Journey: Margo Price has established herself as a prominent figure in the country music genre with her authentic sound and compelling storytelling. Her latest album, “Strays,” released through Loma Vista, has contributed to her growing reputation as a bold and independent artist in the industry.

🌐 Strong Listener Base on Spotify: Price boasts over a million monthly listeners on Spotify, with her music resonating strongly in markets like Chicago, Denver, Charlotte, Sydney, and Dallas. This widespread listener base underscores her appeal across diverse audiences and her ability to connect deeply through her music.

🚀 What’s Next Under Red Light Management: With the expertise

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Beauty 2 mins read

Khloé Kardashian Partners with Tatti Lashes for Exclusive Collaboration

Khloé Kardashian, a prominent figure in the beauty and fashion industry, has announced a collaboration with Tatti Lashes, a Liverpool-based company known for its high-quality false eyelashes. This partnership marks a significant move for both Kardashian and Tatti Lashes, blending Kardashian’s influence with the expertise of the renowned eyelash brand.

💄 A Strategic Beauty Alliance: This collaboration is set to leverage Khloé Kardashian’s vast reach and keen eye for beauty trends, bringing her unique style to Tatti Lashes’ already popular offerings. Known for her role in shaping beauty and fashion trends through her public appearances, television shows, and social media, Kardashian’s involvement is expected to bring fresh innovation to Tatti Lashes’ product line.

👁️ Expanding Tatti Lashes’ Market Reach: Tatti Lashes, celebrated for its quality and variety in false eyelashes, stands to gain a broader audience through this collaboration. Kardashian’s global fanbase and marketing prowess provide an invaluable platform to propel Tatti Lashes into new markets and demographics,

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Endorsement Deals 2 mins read

Jacob Elordi Named Bottega Veneta’s New Brand Ambassador

Jacob Elordi, the acclaimed Australian actor known for his role in HBO’s Euphoria, has been announced as the new brand ambassador for luxury fashion house Bottega Veneta. Elordi, a rising star in both the acting and fashion worlds, will represent Bottega Veneta in upcoming campaigns, on red carpets, and during public outings.

👔 A Fresh Fashion Partnership: As Bottega Veneta’s ambassador, Elordi will bring his distinct style and youthful charisma to the brand’s menswear line. Known for its high-quality craftsmanship and innovative designs, Bottega Veneta aligns perfectly with Elordi’s contemporary and sophisticated fashion sense. This partnership is set to highlight the brand’s modern approach to luxury fashion, with Elordi at the forefront of their new campaigns.

🌟 Rising Star in Pop Culture: Since his breakout role in Euphoria, Jacob Elordi has become a prominent figure in contemporary pop culture, capturing the attention of a global audience. His influence extends beyond the screen,

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Film/TV 2 mins read

Judd Apatow Signs With WME After Longstanding Tenure at UTA

Judd Apatow, a titan in the comedy film and television industry, has signed with William Morris Endeavor (WME) for representation, concluding a 30-year relationship with United Talent Agency (UTA). This move signifies a new phase in Apatow’s distinguished career, which has been marked by a series of critically acclaimed and commercially successful projects.

🎬 A Storied Career in Comedy: Apatow has been a defining force in the comedy genre, with a knack for creating content that balances humor with depth. His portfolio includes groundbreaking work such as the cult classic TV show Freaks and Geeks, the influential HBO series Girls, and blockbuster films like The 40-Year-Old Virgin, Knocked Up, and Trainwreck. His ability to weave relatable characters and situations into his storytelling has made his projects a staple in modern American comedy.

📽️ Wide-Ranging Influence in Film and Television: Beyond

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Investments 2 mins read

Russell Westbrook Joins Little Kitchen Academy as Investor

Little Kitchen Academy, a pioneer in Montessori-inspired cooking education for children, is excited to announce NBA all-star and renowned entrepreneur Russell Westbrook as both an investor and an advisory board member. This partnership, in collaboration with Westbrook’s Why Not? Foundation, represents a significant commitment to expanding children’s culinary education and making it more accessible, especially in underserved communities.

🍳 Empowering Young Chefs: Little Kitchen Academy is dedicated to teaching children essential life skills and food literacy through cooking. With a Montessori-inspired approach, the academy provides practical and hands-on learning experiences that foster independence, confidence, and healthy eating habits among young learners.

🏀 Westbrook’s Vision for Community Impact: Westbrook, known for his philanthropy as much as his athletic prowess, brings a wealth of experience and a deep commitment to community service

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Sports 2 mins read

Paige Spiranac Signs with WME

Paige Spiranac, renowned golfer and influential social media personality, has signed with WME for representation across all areas. This move aims to further enhance her burgeoning career both on and off the golf course.

🏌️‍♀️ Expanding Influence in Golf and Media: Known for her impressive skills in golf and a massive social media following, Spiranac brings a unique blend of athletic talent and media savvy to WME. With over 11 million followers across her platforms, including more than 4 million on Instagram, over 1.5 million on TikTok, over 1 million on X (formerly Twitter), and over 3.5 million on Facebook, she stands out as a leading figure in sports and lifestyle influencing.

🤝 Team at WME: In her new partnership with WME, Spiranac will work closely with agents Jay Danzi, Jordan Lewites, and Chloe Rothstein, who are poised to guide her through various aspects of her career development, including brand partnerships, media opportunities, and possibly even content production.

🔄 Transition from

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New Signings 2 mins read

The Isley Brothers Sign with WME for Worldwide Representation

The legendary music group The Isley Brothers, known for their influential contributions to the music industry over several decades, have signed with William Morris Endeavor (WME) for worldwide representation. This significant transition from their previous representation by Creative Artists Agency (CAA) marks a new chapter in their illustrious career.

🎶 Iconic Musical Legacy: The Isley Brothers have carved a distinct niche in the music world, blending genres and influencing generations with hits like “Shout,” “Twist and Shout,” and “This Old Heart of Mine.” Their move to WME is a strategic step to enhance their global presence and embark on new projects that resonate with both long-time fans and new audiences.

🌍 Expanding Global Reach: With WME’s extensive network and expertise in the entertainment industry, The Isley Brothers are poised to expand their influence further into international markets.

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Brand Ambassador 2 mins read

Caitlin Clark Signs Multiyear Endorsement Deal with Wilson

Caitlin Clark, the 2024 No. 1 WNBA draft pick and NCAA Division I basketball’s all-time leading scorer, has inked a multiyear partnership with Wilson. This significant endorsement deal marks a milestone for Clark as it includes a signature basketball collection, making her one of the few athletes, alongside Michael Jordan, to develop a signature line with Wilson.

🏀 A Landmark Partnership: Caitlin Clark’s new deal with Wilson is not just an endorsement but an opportunity to leave her mark on the sport. The agreement includes her own signature basketball collection, which will likely feature basketballs and possibly other basketball-related gear tailored to her specifications. This move underscores her rising influence in basketball and her potential to shape the game, much like Michael Jordan did with his groundbreaking products.

👟 A Busy Year of Endorsements: Clark has been highly active in the endorsement sphere, already securing a shoe

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