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Country 2 mins read

Singer-Songwriter Vincent Mason Signs with WME for Global Representation

Vincent Mason, a rising talent in the music industry, has officially signed with WME for global representation in all areas. This partnership marks a significant milestone in Mason’s burgeoning career, as he continues to captivate audiences with his unique blend of southern country and pop sensibilities.

🎶 A Distinctive Musical Blend: Growing up in Roswell, Georgia, Mason was deeply influenced by movie soundtracks, fascinated by how each song intricately complements the film’s narrative. Drawing inspiration from artists like Parker McCollum and John Mayer, Mason crafts a sound that seamlessly integrates the heartfelt storytelling of southern country with the catchy rhythms of pop music. This distinctive style is rapidly gaining popularity within the music genre.

📈 Rising Popularity: Mason’s track “Hell is a Dance Floor” has struck a chord with listeners, accumulating over 12 million streams. Its success has further been cemented by its addition to SiriusXM’s The Highway, highlighting Mason’s growing influence

Music 2 mins read

Japanese Dance-Rock Band FLOW Signs with One Fiinix Live

FLOW, celebrated as one of the premier anime bands in the world, has officially signed with One Fiinix Live for representation. Known for their dynamic dance-rock style and significant contributions to anime music, FLOW brings a storied 15-year history of success and influence in both the music and anime industries.

🎵 A Legacy of Anime Anthems: With an impressive discography that includes 33 singles and 10 original albums, FLOW has become synonymous with iconic anime music. Over the years, they have collaborated with over 50 anime titles, providing memorable theme songs that have resonated with fans globally. Their music often features as opening or closing themes, enhancing the emotional landscape of anime series and films.

🌍 Expanding Global Reach: The partnership with One Fiinix Live marks a new chapter in FLOW’s continued evolution and expansion into global markets. One Fiinix Live, known for its innovative approach to live entertainment and artist management, is well-equipped to elevate FLOW’s international presence, helping them

New Signings 2 mins read

Naomi Schiff Signs with CAA

CAA has announced a significant new signing, bringing former racing driver and television presenter Naomi Schiff onboard under the leadership of the new UK and Europe boss, Alex McGuire. Schiff, a prominent figure in motorsports broadcasting, has signed with the London-based division to be represented in all areas.

🏁 From the Racetrack to the Broadcast Studio: Naomi Schiff has transitioned from her career as a racing driver to become a leading TV presenter and pundit. She made a notable debut in 2021 as the main pundit for the W series on Channel 4, quickly establishing herself as a knowledgeable and charismatic figure in sports media.

📺 Expert Analyst and Presenter: Schiff’s expertise and engaging presence have led her to a role as an expert analyst with Sky Sports for the 2022 season, a position she continues to hold. In addition to her work with Sky Sports, she contributes to Canal+’s F1 coverage, offering in-depth analysis, post-race interviews, and commentary on car launches. Her ability to convey complex racing

Brand Ambassador 2 mins read

2 Chainz Joins Grand Marnier as Brand Ambassador for The Rouge Room Series

Grand Marnier has announced multi-Grammy® award-winning hip-hop artist and entrepreneur 2 Chainz as their latest brand ambassador. This partnership kicks off with the introduction of The Rouge Room, a digital content series that aims to celebrate the power of unexpected collaborations, perfectly timed ahead of Cinco de Mayo.

🎤 Celebrating Grand Encounters: Grand Marnier, known for its unique blend of cognac and orange liqueur, has long celebrated the concept of “Grand Encounters.” The Rouge Room is designed as a visual and thematic space that embodies this idea, providing a platform for showcasing innovative and contemporary collaborations that blend various cultural elements in exciting ways.

🍊 A Fusion of Flavors and Talents: 2 Chainz, renowned not only for his musical prowess but also for his entrepreneurial spirit, is set to bring a fresh and vibrant energy to The Rouge Room. His involvement will include starring in digital episodes that explore the fusion of cultures, flavors, and artistic expressions, resonating

Brand Ambassador 2 mins read

Troye Sivan Partners with Magnum as Global Ambassador

Australian pop sensation Troye Sivan has teamed up with Magnum ice cream as their new Global Ambassador. In this exciting collaboration, Sivan has taken on the creative task of producing new remixes for his popular track ‘Honey,’ bringing a fresh and sweet twist that aligns perfectly with the indulgent essence of the Magnum brand.

🎶 A Musical Blend with a Sweet Twist: The collaboration between Troye Sivan and Magnum is a unique fusion of music and flavor. Sivan’s track ‘Honey’ will receive a new life with remixes that aim to capture the luxurious and indulgent spirit of Magnum’s ice cream. Fans of Sivan and ice cream lovers alike can look forward to a sensory delight that combines catchy beats with the allure of sweet treats.

🌍 Global Influence and Appeal: As a Global Ambassador for Magnum, Troye Sivan will be at the forefront of the brand’s new campaigns, potentially including special events, exclusive content, and innovative marketing strategies that highlight the synergy between his music and Magnum’s products. This

Film/TV 2 mins read

Kyle Richards Joins CAA for Representation Across All Areas

Kyle Richards, a seasoned actor and popular cast member of “Real Housewives of Beverly Hills,” has officially signed with Creative Artists Agency (CAA) for representation. This partnership marks a significant step in her extensive career in the entertainment industry.

🎬 A Career Spanning Decades: Richards has been a familiar face in both television and film since her childhood. Her early roles include appearances in classic shows and movies such as “Little House on the Prairie,” “The Car,” and “The Watcher in the Woods.” Her acting prowess has seen her feature in a wide range of projects, demonstrating her versatility and staying power in Hollywood.

👻 Iconic Horror Roles: More recently, Richards has been recognized for her return to the horror genre, reprising her role as Lindsey Wallace in the “Halloween” series. She appeared in “Halloween Kills” and the final installment, “Halloween Ends,” alongside Jamie Lee Curtis, cementing her status as

Film/TV 2 mins read

Xochitl Gomez Joins Adidas as New Ambassador for Sportswear

Adidas has officially welcomed Xochitl Gomez, the rising star of “Doctor Strange in the Multiverse of Madness,” to its global family as a brand ambassador for the Sportswear category. This partnership comes at a pivotal moment in Gomez’s career as she continues to capture attention in the film industry with her standout performances and distinct fashion sense.

🎬 A Rising Star in Film and Fashion: Xochitl Gomez has quickly become one of Hollywood’s most exciting new talents, making a significant impact with her role in the Marvel Cinematic Universe. Her eye for fashion and her commitment to various social causes have made her a powerful voice and role model, particularly within the young Latinx community.

🏃‍♀️ Blending Sport and Style: An avid dancer and martial artist, Gomez embodies the dynamic intersection of sport, culture, and style. Her ability to seamlessly integrate her athletic interests with her creative endeavors makes her an ideal fit for Adidas, a brand known for its dedication to innovation and

Brand Ambassador 2 mins read

DJ Pauly D Takes on Skincare: New Ambassador for Thayers

DJ Pauly D, famed for his vibrant persona on the shores of Jersey and his electrifying DJ sets, is diving into the world of skincare as the new brand ambassador for Thayers Natural Remedies. Known primarily for his role on the hit reality TV show and his musical career, Pauly D is now set to bring his iconic style to Thayers, America’s No.1 toner brand, through an engaging digital brand campaign.

🎤 From the Club to Skincare: Fans know Pauly D for his fist-pumping beats and larger-than-life television presence, but he’s also serious about his skincare. In his new role, he will showcase how he uses Thayers’ Blemish Clearing Toner to maintain his famously pristine complexion, ensuring he looks “fresh to death” whether he’s spinning decks at a club or filming for television.

🌿 Spotlight on Blemish Clearing Toner: The campaign will focus on the benefits of Thayers’ Blemish Clearing Toner, a product designed to keep skin clear and refreshed. By aligning with Pauly D, Thayers

New Signings 1 mins read

‘Breaking Bad’ Star Jeremiah Bitsui Signs with Green Room Talent

Jeremiah Bitsui, widely recognized for his role as Victor in the critically acclaimed series “Breaking Bad” and its spin-off “Better Call Saul,” has taken a significant step in his career by signing with The Green Room Talent for representation. This partnership is poised to enhance Bitsui’s already impressive trajectory in the entertainment industry.

🎬 A Rich Acting Heritage: Bitsui’s portrayal of Victor brought him notable recognition and showcased his strong acting abilities in a series celebrated for its depth and complexity. His experience in these iconic shows, combined with roles in other film and television projects, establishes him as a seasoned actor with a compelling screen presence.

📈 Expanding Horizons: With Green Room Talent, Bitsui aims to diversify and deepen his portfolio of work. The agency is known for its strategic management and commitment to nurturing its clients’ careers, making it an ideal match for Bitsui as he seeks new challenges and opportunities in both mainstream

Hip-Hop 2 mins read

Eminem Steps into Role as Brand Ambassador for Crypto.com

Eminem has been announced as the new brand ambassador for Crypto.com. Taking the baton from actor Matt Damon, who featured in the platform’s advertising campaign last year, Eminem is set to bring his iconic status and considerable influence to promote the popular cryptocurrency exchange.

🚀 A Bold Move in a Dynamic Industry: Eminem’s partnership with Crypto.com comes at a time when the crypto industry has seen both heightened interest and scrutiny. Despite recent controversies involving celebrities endorsing crypto products without proper disclosures, Eminem’s entry into this space is expected to draw significant attention and potentially bring a new audience to the platform.

🎤 Eminem’s Unique Appeal: Known for his impactful music and massive global fanbase, Eminem’s role as a spokesman could play a crucial part in Crypto.com’s strategy to enhance its visibility and credibility in the marketplace. His involvement is likely to resonate not just with crypto enthusiasts but also with a broader segment of his fans who

Music 2 mins read

FKA Twigs Teams Up With Sneaker Brand On for New Training Line Launch

In an exciting new collaboration that marries movement with style, British artist FKA Twigs has signed on as the Creative Partner for the Swiss running brand, On. Known for seamlessly integrating dance and dynamic performance into her music, FKA Twigs’ partnership with On is a natural fit, promising to bring a fresh artistic vision to their new training line.

👟 A Synergy of Movement and Design: FKA Twigs, with her background in dance and her innovative musical performances, brings a unique perspective to On’s focus on high-performance and technically sound footwear. This collaboration will leverage her artistic flair and understanding of movement to inspire and influence the design and functionality of the new line, aiming to meet the needs of active individuals who value both performance and style.

🎨 Creative Partnership in Action: As Creative Partner, FKA Twigs will be deeply involved in the creative process, from the initial design concepts to the final product launch. Her influence is expected to infuse the training line with a blend of

Brand Ambassador 2 mins read

Ryan Reynolds Is the New Brand Ambassador for Abu Dhabi’s Yas Island

In an exciting development for Abu Dhabi’s premier leisure destination, Hollywood superstar Ryan Reynolds has been appointed as the new Chief Island Officer for Yas Island. This partnership is set to catapult the island’s visibility on the global stage, with Reynolds bringing his charismatic and engaging presence to the role.

🎬 Star Power on Display: Known for his versatile acting and sharp wit, Reynolds is perfectly suited to showcase Yas Island’s diverse array of world-class attractions. As Chief Island Officer, he will be instrumental in highlighting everything the island has to offer, from thrilling theme parks and leisure experiences to luxury hospitality and shopping options, all through his unique and entertaining lens.

🌍 Bringing Yas Island to the World: With Reynolds at the helm, Yas Island aims to reach a broader audience, showcasing its family-friendly entertainment and leisure facilities to global travelers. His involvement is expected to bring a fresh, vibrant energy to the promotion of the island,

Basketball 2 mins read

Taurean Prince Becomes Investor in Shoe Brand Crossover Culture

Taurean Prince is making a significant move off the court as he invests in the emerging shoe brand, Crossover Culture. In a bold step that diverges from traditional athlete endorsements, Prince will not only serve as the brand ambassador but will also take on a substantial role in the design and creative processes of the company’s shoe products.

👟 A New Kind of Partnership: At 30, Prince is embracing a unique opportunity with Crossover Culture by becoming the brand’s first NBA investor. This collaboration goes beyond typical endorsement deals, as it allows him to engage directly with the brand’s creative and marketing strategies. This expanded role offers Prince a chance to influence the design and business direction of the products, setting a new precedent for athlete involvement in the sportswear industry.

📈 Charting a New Path: Unlike his peers who may be aligned with larger sportswear giants like Nike and Adidas, Prince’s involvement with Crossover Culture represents a significant pivot. Here, he is not

New Signings 2 mins read

Y’lan Noel Partners with Jill Fritzo Public Relations for PR Endeavors

In a strategic move to enhance his public relations outreach, Panamanian-American actor Y’lan Noel has signed with Jill Fritzo Public Relations. Noel, renowned for his standout performances in the HBO series Insecure and the horror film The First Purge, continues to make significant strides in his acting career with this new collaboration.

🎬 Impressive Track Record: Y’lan Noel’s acting prowess has been prominently displayed through his roles in both television and film. His portrayal of complex characters in Insecure and his gripping performance in The First Purge have established him as a talented and versatile actor within the industry.

📺 New Projects on the Horizon: Adding to his exciting career trajectory, Noel has recently been cast as the lead in the upcoming television pilot based on the novel The Spook Who Sat By The Door, which will be produced by renowned filmmaker Lee Daniels. This project promises to showcase Noel’s ability to carry major productions

Brand Ambassador 1 mins read

Rudy Gobert Teams Up with LEEF Brands for Wellness Advocacy

LEEF Brands, a top-tier vertical cannabis operator, proudly announces its new partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves. This collaboration introduces Gobert as a principal brand ambassador for LEEF’s diverse range of wellness products, including LEEF Brands, LEEF Organics, and Paleo Paw.

🌿 Promoting Wellness Through Partnership: Gobert will leverage his extensive reach and influence to promote LEEF’s products through social media and various other platforms, underscoring the company’s commitment to enhancing wellness.

🤝 Supporting Youth and Community: Additionally, this partnership will significantly benefit Rudy’s Kids Foundation, a charity founded by Gobert focused on enriching the lives of youth. An annual campaign co-coordinated between LEEF and Rudy’s Kids Foundation will donate half of its profits to support vital children’s charities, enhancing their impact on education, recreation, community health, and outreach.

This strategic ambassadorship with Rudy Gobert

Investments 2 mins read

Travis Kelce and Patrick Mahomes Launch Culinary Venture with 1587 Prime Steakhouse

Kansas City Chiefs stars Travis Kelce and Patrick Mahomes are making a play off the field with their latest business venture, the launch of 1587 Prime Steakhouse in Missouri. This new restaurant venture represents a significant expansion of their business interests, with an investment of £23.9 million aimed at capturing the culinary hearts of Kansas City and beyond.

🍴 A Touchdown in the Culinary World: The steakhouse, named 1587 Prime as a homage to their jersey numbers (15 for Mahomes and 87 for Kelce), is managed by the renowned hospitality group Noble 33. This group is known for its portfolio of high-end restaurants in major cities like Las Vegas, Los Angeles, Miami, London, and New York City, ensuring that 1587 Prime is in experienced hands.

💼 Business Beyond Football: With an initial investment of £1 million, Kelce and Mahomes are not just setting up a local eatery but are eyeing broader horizons. The duo’s venture into the restaurant

Campaigns 2 mins read

Livvy Dunne Celebrated on Billboards Nationwide by Accelerator Active Energy Following National Championship Win

In a vibrant celebration of athletic excellence, Accelerator Active Energy has launched a nationwide billboard campaign featuring Livvy Dunne, fresh from clinching LSU’s first gymnastics National Championship. The campaign, which lights up billboards in Dallas-Fort Worth—where the NCAA gymnastics National Championship was held—along with Kansas City, Louisville, and Minneapolis, underscores Dunne’s monumental achievement and her significant impact as a NIL (Name, Image, Likeness) superstar.

🏆 A National Victory Celebrated Widely: The billboards not only celebrate Dunne’s recent victory but also aim to connect fans and consumers with the spirited essence of the win. As a token of celebration, Accelerator is offering a promotional discount, giving $5 off any 12 pack of their Active Energy product with the promo code “LivvyChamp.”

📣 Engagement Beyond Traditional Media: The celebration extends to social media, where Accelerator has actively shared moments from Dunne’s championship victory,

Brand Ambassador 2 mins read

Caitlin Clark Inks Historic $28 Million Nike Endorsement Deal, Set to Launch Signature Shoe

Caitlin Clark, the fresh No. 1 pick in this month’s WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark’s relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed initial interest but withdrew when the annual bids reached the $3 million mark, underscoring

Brand Ambassador 1 mins read

Puka Nacua Secures Multi-Year Footwear and Apparel Deal with Jordan Brand

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua’s rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua’s on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua’s exceptional rookie performance but also to his potential to influence and inspire future generations of athletes.

Maxx Crosby Joins Jordan Brand: A New Endorsement Era for the Raiders Star

Maxx Crosby, celebrated edge rusher for the Las Vegas Raiders, has embarked on a new chapter in his career with a multi-year footwear and apparel endorsement deal with Jordan Brand. This partnership positions Crosby alongside the elite athletes associated with one of the most iconic sports brands globally.

👟 Strategic Brand Alignment: According to sports industry insider Nick DePaula, Crosby’s deal with Jordan Brand highlights his prominence in the NFL and his appeal as a sports figure with significant influence. Crosby, a three-time Pro Bowler, is recognized not only for his formidable presence on the field but also for his marketable persona off the field.

🏈 Raiders and Jordan Brand: With this deal, Crosby becomes the second NFL player recently to join Jordan Brand, following Los Angeles Rams wide receiver Puka Nacua. This move underscores Jordan Brand’s strategy to diversify its portfolio by including top talents from various sports disciplines, enhancing the brand’s visibility and appeal across different audiences.

Maxx

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