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Brand Ambassador 2 mins read

Burberry Names South Korean Actor Son Suk-ku as New Brand Ambassador

Burberry, the iconic British luxury brand, has announced South Korean actor Son Suk-ku as its latest brand ambassador. Son, who has captivated audiences with his compelling performances across television and film, brings a vibrant energy and cultural influence to Burberry’s global outreach.

🎬 Rising Star in Korean Cinema and Television: Son Suk-ku has rapidly risen to prominence within the entertainment industry, particularly noted for his recent role as a detective in the 2024 Netflix drama “A Killer Paradox.” His versatile acting portfolio includes significant roles in well-received series such as “Matrimonial Chaos” (2018), “Designated Survivor: 60 Days” (2019), “D.P.” (2021–2023), and “My Liberation Notes” (2022), along with notable film appearances in “Nothing Serious” (2021) and “The Roundup” (2022).

🌍 A Perfect Fit for Burberry’s Image: Burberry praised Son Suk-ku for embodying the spirit of the brand, highlighting his dynamic presence and modern style as aligning perfectly with Burberry’s values of innovation

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Endorsement Deals 2 mins read

Angel Reese Is Launching A Shoe Line with Reebok

Angel Reese, the rising WNBA star for the Chicago Sky and a standout athlete from LSU, is making waves in the sportswear industry by launching her own signature shoe line with Reebok. This significant move not only highlights her burgeoning influence in the world of basketball but also marks her as a trailblazer in the arena of athletic endorsements.

👟 A Strategic Partnership: Choosing Reebok over other giants like Nike, Reese made a conscious decision based on the unique opportunity to stand out as the first female basketball player to be prominently featured by the brand. Her choice was influenced by the absence of a female basketball player as the face of Reebok, a gap she aims to fill, bringing fresh energy and visibility to women in basketball.

🤝 Relationship with Shaq and Creative Freedom: Reese’s decision was also heavily influenced by her personal connection with basketball legend Shaquille O’Neal, who has had a long-standing relationship with Reebok. Additionally, Reebok’s commitment to rebranding and allowing Reese

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Campaigns 2 mins read

WNBA Star Angel Reese Becomes the Face of Good American’s Denim Campaign for Tall Women

Angel Reese, the standout rookie drafted by the Chicago Sky in the first round of the 2024 WNBA Draft, has been announced as the new face of Good American’s denim line, specifically designed for tall women. This campaign represents a significant milestone for Reese, aligning her with a brand co-founded by Khloé Kardashian, known for its commitment to body positivity and inclusivity.

👖 A Perfect Fit: Good American, a brand that prides itself on catering to a diverse range of body types, has found a great match in Angel Reese. At 6’3″, Reese embodies the brand’s mission to provide stylish and comfortable denim for tall women who often face challenges finding jeans that fit well. Her role in this campaign will likely resonate with many women, promoting a message of confidence and self-acceptance.

🏀 Rising Sports Icon and Fashion Influencer: Since joining the WNBA, Angel Reese has quickly become a prominent figure both on and off the court. Her influence extends into the fashion world, having already endorsed notable

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Brand Ambassador 2 mins read

Emma Roberts Named Global Brand Ambassador for Kiko Milano

Kiko Milano, the renowned Italian beauty brand, has announced Emma Roberts as its first-ever global brand ambassador. This significant partnership comes as Kiko Milano looks to enhance its global presence, bolstered by recent financial backing from L Catterton. Roberts, an acclaimed actress and producer, will spearhead a forthcoming global campaign, set to further elevate the brand’s profile on the international stage.

🎬 Celebrated Acting Career: Emma Roberts has established herself as a versatile actress with roles spanning multiple genres in film and television. She is particularly noted for her impactful performances in Ryan Murphy’s anthology series “American Horror Story,” beginning with the 2013 season. Additionally, Roberts starred in the popular but short-lived series “Scream Queens,” which also featured stars like Ariana Grande, Nick Jonas, and Jamie Lee Curtis.

💄 A Strategic Choice for Kiko Milano: By selecting Emma Roberts as the face of their brand, Kiko Milano leverages her widespread

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New Signings 2 mins read

Becky G Signs with WME for Representation

Global music sensation Becky G has inked a deal with WME for representation across all areas, marking a significant transition from her previous agency, CAA. This partnership underscores her continued ascent in the music industry and her readiness to expand her career with new opportunities. Known for her dynamic blend of Latin pop and urban music, Becky G has solidified her status as a major force on the global music scene.

🎤 Chart-Topping Success and Critical Acclaim: Throughout her career, Becky G has enjoyed considerable success, with each of her full-length albums landing in the Top 10 of Billboard’s Top Latin Albums chart. Her work has not only resonated with a wide audience but also earned her five Latin Grammy nominations, including one for her global collaborative smash with Karol G, “Mamiii.”

🌍 A Flourishing Touring Career: After years of anticipation and key appearances at major music festivals like Coachella, as well as guest performances on tours with Katy Perry and Demi Lovato, Becky G embarked on her

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New Signings 2 mins read

Ben Stiller Teams Up with WME for Representation

Emmy and DGA Award-winning actor Ben Stiller has signed with WME for representation in all areas, marking a significant partnership that promises to leverage his multifaceted career in entertainment. Stiller, known for his impactful roles and creative direction in several iconic films, brings a wealth of experience and talent to WME’s already impressive roster.

🎭 A Storied Career in Hollywood: Ben Stiller’s career took off with his Emmy-winning sketch comedy program The Ben Stiller Show (1992-1995), which was instrumental in launching the careers of notable figures such as Judd Apatow, David Cross, Janeane Garofalo, and Bob Odenkirk. His unique blend of comedy and insightful commentary set the stage for a series of successful projects both in front of and behind the camera.

🎬 Acclaimed Director and Actor: As a director and actor, Stiller’s credits include critically acclaimed and commercially successful films such as Tropic Thunder, Reality Bites, Zoolander, and The Secret

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New Signings 2 mins read

Fortune Feimster Joins UTA Agency

Fortune Feimster, the beloved Southern comedian, writer, and actor, has signed with United Talent Agency (UTA) for representation across all areas. Known for her engaging humor and charismatic presence, Feimster has made significant strides in the entertainment industry, becoming a favorite through her acclaimed Netflix specials and engaging media appearances.

🎤 Rising Through the Ranks with Acclaimed Specials: Fortune Feimster has become a household name, particularly with her standout Netflix comedy specials, Sweet & Salty and Good Fortune, both of which garnered nominations for a Critics Choice Award. These specials have showcased her unique comedic style, blending heartfelt Southern charm with keen observational humor, earning her critical acclaim and a growing fan base.

📻 Daily Laughs on Sirius XM: Feimster’s talents are also showcased daily on What A Joke with Papa and Fortune, a Netflix Sirius XM radio show she co-hosts with fellow comedian Tom Papa. This platform allows her to explore

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Music 2 mins read

MJ Cole Signs With Earth Agency

MJ Cole, a pioneer of the UK garage scene, has officially signed with Earth Agency, aligning himself with some of the most exciting names in music today. Known for his influential sound and innovative productions, Cole’s partnership with Earth Agency marks a strategic move to enhance his global presence and explore new creative opportunities.

🎵 A Rich Roster of Talent: At Earth Agency, MJ Cole joins an impressive lineup of artists who are making significant impacts across various music genres. This roster includes Bad Gyal, known for her unique blend of dancehall and reggaeton; Bella Shmurda, a rising star in the Afrobeat scene; Blaqbonez, one of the leading figures in Nigerian hip-hop; and Donae’o, famed for his contributions to UK grime and hip-hop.

🌍 Synergy with Seasoned Artists: The diversity and caliber of artists represented by Earth Agency offer MJ Cole an enriched environment ripe for collaboration and innovation. The agency is renowned for fostering an eclectic mix of talents, which aligns perfectly with Cole’s genre-crossing

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Music 2 mins read

Esther Bronchal Signs with Analog Agency for Global Representation

Esther Bronchal, a dynamic force in the electronic music scene, has signed with Analog Agency for worldwide representation, setting the stage for further expansion of her already impressive career. Born in Barcelona and renowned for her vibrant sets and innovative productions, Bronchal has become a key figure in the new generation of electronic artists.

🎵 A Blend of Styles and Global Influence: Bronchal’s music, deeply rooted in Tech House and Techno, also cleverly incorporates elements from Hip-Hop, Old School, funk, and groove, showcasing her versatility and creativity as both a DJ and producer. Her ability to adapt her style to the vibe of each venue has made her a favorite in prestigious clubs and festivals both in Spain and internationally, with performances in France, Uruguay, Peru, and more.

🌍 Analog Agency: A Perfect Match: Analog Agency, known for representing high-caliber artists like Basswell and Sebastien Leger, offers Bronchal a platform to further enhance her global presence. The agency’s robust roster, which includes diverse talents from the electronic music domain such as John Digiweed and SHLOMO, positions it as an ideal partner for Bronchal

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Music 2 mins read

The Chainsmokers Make Investment in MagicX

The Chainsmokers, known globally for their chart-topping music, are expanding their influence into the tech world with a significant investment in MagicX, a promising AI startup focused on simplifying daily tasks for users. This venture is part of their broader investment strategy through Mantis Venture Capital, a fund they founded which has quickly made its mark in the venture capital scene.

🚀 Expanding Venture Horizons: Since its inception in 2020, Mantis Venture Capital has rapidly gained traction in the investment community, thanks in part to a substantial $35 million from influential figures like Mark Cuban. The fund has strategically diversified its portfolio, engaging in a wide range of sectors including healthcare, music, and now AI technology with MagicX.

📱 MagicX: A Superpower in Your Pocket: MagicX aims to revolutionize how individuals manage their everyday activities by harnessing the power of artificial intelligence. Described as a “superpower in your pocket,” MagicX provides tools and services that streamline

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Brand Ambassador 2 mins read

Paris Hilton Named New Ambassador for Alani Nu

Paris Hilton, the iconic media personality and entrepreneur, has taken on a new role as the brand ambassador for Alani Nu, the popular supplements brand known for its trendy and health-focused products. This partnership adds another high-profile endorsement to Hilton’s extensive portfolio of collaborations.

🍹 A Trendsetting Collaboration: Known for her influential presence in both entertainment and business, Paris Hilton’s collaboration with Alani Nu is a strategic move for the brand, aiming to leverage her vast social media reach and trendsetter status. Alani Nu has previously partnered with celebrities like Emily Ratajkowski and Whitney Simmons, and Hilton’s addition is set to further enhance the brand’s visibility and appeal.

🌟 Paris’s Busy Endorsement Schedule: Paris Hilton has been active in the endorsement arena, engaging with multiple brands across different sectors. Recently, she collaborated with TikTok star Alix Earle in a ‘Get Chic for Breakfast’ campaign for Joe & the Juice, and

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Brand Ambassador 2 mins read

Song Weilong Joins Gucci as New Brand Ambassador

Gucci, the illustrious fashion house under Kering’s ownership, has announced the signing of Chinese actor Song Weilong as their latest brand ambassador. Known for his captivating performances and on-screen versatility, Weilong has garnered significant fame and recognition, particularly for his leading roles in popular Chinese dramas like “Find Yourself.”

🎬 Rising Star in the Fashion and Film Industry: Song Weilong has quickly risen through the ranks of the entertainment industry, known for his dynamic acting skills and striking presence. His association with Gucci marks a significant step into the global fashion scene, highlighting his stylish persona and alignment with the luxury brand’s aesthetic.

👗 A Perfect Fit for Gucci: Weilong’s bold style and youthful charisma make him an ideal representative for Gucci, a brand celebrated for its innovative and trend-setting designs. His ability to resonate with both domestic and international audiences enhances Gucci’s strategy to connect with a diverse consumer

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Brand Ambassador 2 mins read

A’ja Wilson Strikes Multi-Year Endorsement Deal with Gatorade

A’ja Wilson, the standout star of the Las Vegas Aces and two-time WNBA MVP, has secured a significant endorsement deal, signing a multi-year contract with Gatorade. This partnership adds a prestigious layer to Wilson’s already impressive portfolio and underscores her status as one of the top athletes in women’s basketball.

🏀 Joining Elite Company: With this deal, Wilson joins a select group of women’s basketball luminaries who have represented Gatorade. This group includes Caitlin Clark, who secured her deal while playing at the University of Iowa, and Paige Bueckers, the celebrated guard from the University of Connecticut. Wilson’s addition to this roster not only celebrates her achievements on the court but also her potential to inspire and lead in the sports industry.

📈 Expanding Influence and Recognition: Gatorade’s choice to partner with Wilson highlights her influence both as an athlete and as a role model. Her dynamic presence and exceptional skills make her an ideal ambassador for the brand, which

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Digital 2 mins read

YouTube Star LaurenZside Joins CAA for Representation

Lauren Weber, better known by her YouTube alias LaurenZside, has officially signed with CAA for representation, marking a significant development in her burgeoning career as a prominent gaming content creator.

🎮 A Gaming Phenomenon: LaurenZside has captivated a massive audience on YouTube, boasting over 13 million combined followers and nearly 4 billion views across her channel. Known for her humorous and engaging gameplay videos, she consistently attracts an average of one million views per video, a testament to her popularity and appeal.

🤣 Comedic Gameplay Expert: Lauren’s content stands out for its unique blend of comedy and improvisation within the gaming community. Her creative video concepts, such as “24 Hour Living as My Sim Challenge,” “I Tried Working as a Bus Driver… But My Passengers Are Creepy,” and “I Worked 100 Jobs… But They Were All Terrifying,” offer a fresh and entertaining take on gaming that keeps her followers coming back for more.

🚀 Expanding

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New Signings 2 mins read

Peso Pluma Signs with CAA

Mexican musician Peso Pluma, whose groundbreaking success has captivated the music industry, has officially signed with CAA for representation in all areas. This partnership highlights a significant milestone in his career, which has recently seen unprecedented achievements with his debut album, Génesis.

🎵 Record-Breaking Success: Génesis not only clinched the “Best Música Mexicana Album” award at the 2024 Grammys but also achieved a historic high by landing No. 3 on the U.S. Billboard 200 chart. This marked the highest-charting position for a Mexican music album in the history of the chart, underscoring Peso Pluma’s impact and appeal beyond traditional regional boundaries.

🏆 A Year of Awards: The acclaim for Génesis extends beyond the Grammys. The album has also won four iHeartRadio Music Awards and received two accolades at the 2024 Latin American Music Awards for “Best Album – Regional Mexican” and “Best Collaboration – Regional Mexican.” These recognitions not only celebrate

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Film/TV 2 mins read

Ben Barnes Joins Gersh for Representation

Actor Ben Barnes, known for his dynamic roles across film and television, has officially signed with Gersh for representation in all areas. This partnership marks a significant development in Barnes’s career as he continues to take on diverse and impactful roles in the entertainment industry.

🎬 Current and Upcoming Projects: Barnes is currently gaining attention for his role in Anand Tucker’s crime drama “The Critic,” where he stars opposite notable actors such as Mark Strong, Ian McKellen, and Gemma Arterton. The film, which premiered at the 2023 Toronto Film Festival, is set for its UK release on September 13. This role adds to Barnes’s rich portfolio of performances in various genres.

📺 Recognized Role in ‘Shadow and Bone’: Perhaps most notably, Ben Barnes is widely recognized for his compelling portrayal of General Kirigan in the popular Netflix series “Shadow and Bone,” based on the bestselling novels by Leigh Bardugo. His performance in this series has solidified his reputation as a

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Business Ventures 2 mins read

John Legend and Chrissy Teigen Launch Kismet

Chrissy Teigen and John Legend have officially entered the pet care market with the launch of Kismet, their new premium pet brand. Unveiled on Wednesday, Kismet aims to offer pet owners a blend of quality, nutrition, and convenience at an affordable price point for a premium brand.

🐾 A Fresh Take on Pet Nutrition: Kismet is positioned as a brand that delivers fresh and nutritious pet food options, designed to meet the needs of pets without compromising on quality. Teigen and Legend have collaborated with board-certified veterinary nutritionists and formula experts to develop the brand’s recipes, ensuring that each product is both healthy and tasty.

💼 Affordability and Convenience: Recognizing the need for convenient solutions for busy pet owners, Kismet focuses on making its products accessible and easy to use. The goal is to provide premium quality without the premium price, making top-tier pet nutrition reachable for a broader audience.

👩‍❤️‍👨

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Brand Ambassador 2 mins read

Ksubi Launches Eyewear Line with Patty Mills as Campaign Frontman

Ksubi, the renowned Australian streetwear brand, is making a striking entrance into the eyewear market with the release of its new sunglasses collection this Thursday. To celebrate this significant expansion, Ksubi has partnered with NBA star Patty Mills, who not only fronts the campaign but has also collaborated on the design of one of the styles.

🕶️ A Fresh Vision in Eyewear: The new collection features four distinct sunglasses styles, each embodying Ksubi’s signature aesthetic that blends contemporary fashion with a bold streetwear edge. The collaboration with Patty Mills brings an additional layer of authenticity and flair, particularly with the style he helped co-create, ensuring that the offerings are not only fashionable but also personally inspired.

🏀 Patty Mills: More Than an Athlete: Known for his dynamic presence both on and off the basketball court, Patty Mills’ collaboration with Ksubi extends his influence into the world of fashion. The campaign showcases Mills modeling the sunglasses, highlighting their unique

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Campaigns 2 mins read

Naomi Osaka Teams Up with Angel Reese and Sha’Carri Richardson for New Beats by Dre Campaign

Naomi Osaka, alongside basketball sensation Angel Reese and track and field star Sha’Carri Richardson, has been unveiled as the face of the latest Beats by Dre ad campaign for the newly released Solo 4 headphones and wireless earbuds. This powerful trio of athletes brings a dynamic blend of talent and style to the forefront of the brand’s new launch.

🎧 A Star-Studded Campaign: Naomi Osaka, who has been a sponsored athlete by Beats since 2020, joins forces with Reese and Richardson in a campaign that celebrates excellence and empowerment in sports. Released over the weekend, the campaign features striking visuals and showcases the athletes in scenarios inspired by their respective sports.

🏀 Dynamic Imagery and Style: In one of the most captivating images, Osaka is seen literally serving a tennis ball, dressed in a pleated black skirt paired with the sleek, over-ear Solo 4 headphones.

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Brand Ambassador 2 mins read

Josh Abbott Becomes Brand Ambassador for Dairy Queen in Texas

Josh Abbott, lead singer of the Josh Abbott Band and a Texas native, has been named the new brand ambassador for Dairy Queen, celebrating a partnership that taps into deep-seated nostalgia and his Texan roots. This collaboration is highlighted by a special meal deal featuring Abbott’s favorite childhood eats from the iconic fast-food chain.

🍴 A Taste of Texas Tradition: Reflecting on his upbringing in Idalou, just outside of Lubbock, Abbott shares heartfelt memories of visits to Dairy Queen. “Whether I was heading to Dairy Queen after a basketball or football game, or going to Dairy Queen with my Grandpa, I have a lot of great memories with the brand,” Abbott recounted. It’s this personal connection to the brand that makes him the perfect ambassador to resonate with Texan audiences.

🎉 Josh Abbott’s Favorite Meal Deal: Starting April 29 and running through May 26, fans and DQ patrons can indulge in Josh Abbott’s favorite meal, a 4-piece Steak Finger Country Basket, paired with a mini M&M’s Milk Chocolate Blizzard,

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