Latest News

New Signings 2 mins read

Aluna Signs with Earth Agency for Europe/UK Representation

Aluna Francis, known professionally as Aluna and one-half of the renowned UK electronic duo AlunaGeorge, has signed with Earth Agency for representation in the Europe/UK territory. This strategic move comes as she continues to build her solo career, while she maintains representation with Liaison Artists for the rest of the world.

🎤 A Flourishing Solo Journey: Since forming AlunaGeorge in 2012, Aluna Francis has been a prominent figure in the electronic music scene, known for her distinctive voice and dynamic performances. Her decision to sign with Earth Agency for Europe and the UK is a significant step in expanding her presence and influence as a solo artist in these key music markets.

🌍 Continued Global Presence: While Aluna is taking new steps in Europe and the UK with Earth Agency, she ensures continuity and stability in her global career by remaining with Liaison Artists for other territories. This dual representation strategy allows her to leverage different expertise and networks, enhancing her ability to connect with fans worldwide.

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Brand Ambassador 2 mins read

David Beckham Signs Multi-Year Deal with HUGO BOSS

David Beckham, the renowned football icon and fashion influencer, has entered into a significant multi-year partnership with HUGO BOSS. This collaboration marks a pivotal moment for BOSS, as it is the first time the brand will work with Beckham to design multiple menswear collections for its BOSS line, encompassing both formal and casual wear over the coming years.

👔 A Fusion of Style and Expertise: Beckham’s keen eye for style and aesthetic will merge with BOSS’s acclaimed high-end tailoring to create collections that promise to captivate the fashion world. The partnership is set to include multiple capsules and seasonal collections, offering a range of attire that reflects Beckham’s personal style and the meticulous craftsmanship synonymous with BOSS.

🎨 Beckham’s Fashion Legacy: Beckham is no stranger to the fashion industry. His previous collaborations have included successful collections with H&M and a partnership with Kent & Curwen, showcasing his ability to blend athletic charisma with contemporary fashion

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Brand Ambassador 2 mins read

Iris Law Becomes Brand Ambassador for Guess Jeans

Guess Jeans has officially announced model Iris Law as its brand ambassador, marking a significant milestone for the brand as it continues to innovate and appeal to a global audience. The campaign featuring Law, photographed by the talented Brazilian photographer Rafael Pavarotti, showcases her in a dynamic and stylish light.

📸 Captivating Campaign Imagery: The campaign images capture Iris Law in effortlessly chic ensembles, emphasizing the timeless appeal of Guess Jeans. One striking photograph features Law lying on a brown leather sofa, clad in a two-piece denim outfit that highlights the brand’s iconic denim craftsmanship. Another image shows her seated on a chair, projecting a casual yet sophisticated aura that aligns perfectly with Guess’s brand identity.

🌍 Fashion and Family Legacy: Iris Law, daughter of renowned actors Jude Law and Sadie Frost, has already made significant strides in the fashion industry. Her previous collaborations with major brands like Versace,

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Film/TV 2 mins read

Louis Garrel Appointed as Dior’s New Men’s Ambassador

Dior has officially announced French actor and director Louis Garrel as its new menswear brand ambassador. This prestigious appointment comes shortly after Garrel’s striking appearance on the red carpet at the opening night of the Cannes Film Festival, where he showcased the timeless elegance of Dior menswear.

🎬 A Cinematic Presence at Cannes: Louis Garrel, known for his deep ties to French cinema, recently starred in “The Second Act,” featured out of competition at Cannes. His performance, alongside notable actors Léa Seydoux and Vincent Lindon, further cements his status as a key figure in the film industry. Garrel’s appearance at Cannes in a midnight blue Dior suit, complete with the brand’s signature oblique-buttoned jacket designed by Kim Jones, Dior’s artistic director of men’s collections, perfectly exemplified the synergy between his personal style and Dior’s sophisticated aesthetic.

👔 A Fit with Dior’s Vision: Garrel’s role as Dior’s menswear ambassador aligns with the brand’s vision

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Brand Ambassador 2 mins read

Emma Roberts Named First Celebrity Brand Ambassador for FASHIONPHILE

Emma Roberts, the acclaimed actress and style icon, continues to expand her influence in the fashion industry by becoming the first celebrity ambassador for FASHIONPHILE, a leading online platform for pre-owned luxury fashion. This announcement comes during a notably active period for Roberts, who was also named ambassador for Kiko Milano earlier this month.

👜 Expanding Influence in Fashion: As FASHIONPHILE’s inaugural celebrity ambassador, Emma Roberts will play a pivotal role in elevating the brand’s profile and connecting with a broader audience. Known for her chic style and fashion-forward choices, Roberts is perfectly poised to represent FASHIONPHILE, which specializes in authentic pre-owned luxury accessories.

📈 Social Media Impact: With a substantial social media following of 21 million and an engagement rate of 1%, Roberts harnesses significant influence online, making her an invaluable asset for FASHIONPHILE’s marketing strategies. Her ability

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Brand Ambassador 2 mins read

Rosalía Announced as New Global Ambassador for Dior

Dior has officially named Spanish singer and global sensation Rosalía as their new Global Ambassador. Her inaugural role with the iconic fashion house features her as the face of the Lady Dior campaign, marking a significant milestone in her flourishing career in both music and fashion.

👜 Lady Dior Campaign Debut: As the new ambassador, Rosalía will bring her distinctive style and charisma to the Lady Dior campaign. Known for her unique blend of traditional flamenco with contemporary rhythms, Rosalía’s artistic flair is expected to inject a fresh and vibrant energy into the classic elegance of the Dior brand.

🌍 Fashion and Music Icon: Rosalía has previously lent her influence and style to major brands including Nike, YSL Beauty, and MAC Cosmetics, showcasing her ability to resonate with a diverse global audience. Her collaboration with Dior further solidifies

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New Signings 2 mins read

Empress Of Joins Ground Control Touring

Empress Of, the stage name of Honduran-American singer, record producer, musician, and songwriter Lorely Rodriguez, has signed with Ground Control Touring for her North American representation. This move marks a significant transition as she shifts from WME, her previous agency for this territory, to Ground Control Touring. Empress Of continues to be represented by Primary Talent for the Europe/UK market.

🎶 A Flourishing Musical Career: Born in Los Angeles to a family of Honduran descent, Empress Of first gained public attention through her innovative series of demos, “Color Minutes,” released on YouTube. Her breakout single “Champagne” set the stage for a successful career that blends introspective lyrics with vibrant, experimental pop sounds.

📀 Notable Releases and Performances: Empress Of released her first EP, “Systems,” in 2013 through Terrible Records in the UK and Double Denim in North America, garnering critical acclaim and a growing fanbase. Her live performances, including appearances at

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Brand Ambassador 2 mins read

Tom Hardy Announced as New Ambassador for Jo Malone London

Tom Hardy, renowned for his intense roles in films like Mad Max, has taken a new direction by joining Jo Malone London as the brand’s latest ambassador. This collaboration marks a significant shift from his usual action-packed on-screen endeavors to a more refined role in the world of luxury fragrances.

🖋️ A Fresh Endeavor in Fragrance: Hardy has signed a two-year contract to be the face of Jo Malone London’s Cypress & Grapevine Cologne Intense line. This partnership reflects Jo Malone London’s strategic initiative to expand and enhance its male fragrance offerings, tapping into Hardy’s strong, masculine persona that aligns well with the brand’s sophisticated and bold scents.

🌿 Expanding Male Fragrance Lines: Jo Malone London expressed that Hardy’s appointment is part of a broader strategy to attract a more diverse consumer base, particularly focusing on male audiences. The Cypress & Grapevine Cologne Intense, known for its robust and earthy notes, is perfectly suited to Hardy’s

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Endorsement Deals 2 mins read

Razane Jammal Announced as Cartier’s Newest Ambassador

Cartier, the esteemed luxury jewelry and watch maison, has proudly announced British-Lebanese actress Razane Jammal as its newest ambassador. Known for her captivating role as Lyta Hall in Netflix’s The Sandman, Jammal is celebrated not only for her acting skills but also for her elegance and international appeal, making her an ideal representative for the Cartier brand.

🎭 An Actress with Global Influence: Razane Jammal has quickly become a symbol of a new generation of actors from the Middle East who possess a significant international presence. Her performances, marked by depth and versatility, have resonated with audiences worldwide, aligning perfectly with Cartier’s global ethos.

💍 Embodiment of Elegance and Creativity: Jammal’s elegance, creative spirit, and innate charm are in perfect harmony with Cartier’s values. Her ability to gracefully embody the sophistication and timeless appeal of Cartier’s creations makes her a natural choice for the brand.

🌍 Role as Cartier

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Brand Ambassador 2 mins read

Heidi Klum Joins L’Oréal Paris as New Brand Ambassador

Heidi Klum, the renowned German supermodel and television personality, has been announced as the latest ambassador for L’Oréal Paris, joining an illustrious lineup of brand representatives. This partnership aligns Klum with iconic figures such as Kate Winslet, Dame Helen Mirren, and Tasha Ghouri, who have previously lent their voices and visages to the brand’s esteemed campaigns.

🌐 A Legacy of Beauty and Glamour: L’Oréal Paris, a leader in the global beauty market, celebrates beauty and self-worth through its renowned phrase, “Because You’re Worth It.” By bringing Heidi Klum into its family, the brand continues its tradition of associating with influential women who embody elegance and confidence.

📸 Promoting Beauty Across All Facets: Klum’s role as a L’Oréal Paris ambassador will involve her participation in various marketing initiatives, including campaigns for skincare, haircare, and cosmetics. Known for her versatility and widespread appeal, Klum is set to bring a fresh and engaging

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Campaigns 2 mins read

Coi Leray Stars in Foot Locker’s ‘Start with Sneakers’ Campaign Featuring Adidas

Foot Locker, in collaboration with Adidas, has launched their latest campaign, ‘Start with Sneakers,’ featuring Grammy-nominated artist Coi Leray. This new initiative showcases Leray’s flair for fashion and her unique approach to styling Adidas footwear, highlighting versatile and trendy looks.

👟 Fashion Forward with Adidas: Coi Leray, known for her dynamic musical style and fashion sense, brings her unique aesthetic to the campaign. She is featured wearing an Adidas tracksuit paired with stylish wraparound sunglasses, embodying the sporty yet chic vibe that Adidas is known for. The campaign creatively demonstrates how Adidas sneakers can be the foundation of any fashion ensemble.

🎨 Versatile Styling Tips: In the campaign, Leray assists customers in envisioning and executing various looks with Adidas sneakers. From pairing Adidas Originals Gazelles with a striking red Adidas dress to transforming Adidas Originals Campus 00s into a sleek “corporate chic”

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Brand Ambassador 2 mins read

Gordon Ramsay Teams Up with Welch’s Fruit Snacks as Chief Fruit Officer

Welch’s Fruit Snacks has launched its largest-ever campaign featuring renowned celebrity chef Gordon Ramsay as the brand’s first “CFO,” or Chief Fruit Officer. In this groundbreaking role, Ramsay stars in the brand’s debut TV commercials and champions the educational Whole Fruit initiative.

🍇 A New Role for a Culinary Giant: Known for his fiery culinary prowess and television presence, Gordon Ramsay brings his celebrity influence to Welch’s Fruit Snacks, adding a new dimension to his diverse career. As CFO, Ramsay will be integral in promoting the brand’s commitment to using whole fruits in their snacks, a key differentiator in the market.

📺 Debut TV Commercials: The campaign’s highlight includes its first-ever TV commercials starring Ramsay, where he is expected to convey the brand’s message with his trademark zeal. These commercials aim to capture the attention of a wide audience, leveraging Ramsay’s popularity to enhance brand recognition and appeal.

🌱 Promoting

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New Signings 2 mins read

North London’s Rising Star Lzee Signs with Primary Talent

Lzee, an emerging talent from North London, has officially signed with Primary Talent for representation. Known for his compelling debut single “Gavin & Stacey,” Lzee has quickly captured the attention of the music scene, showcasing his ability to blend catchy lyrics with vibrant beats.

🎵 Early Success and Growing Popularity: Lzee first made waves in the music industry with “Gavin & Stacey,” a track that set the tone for his musical style and attracted a significant listener base. He continued to build on this momentum with hits like “4THEWEEKEND” and “Elementary,” the latter achieving over 1 million streams on Spotify. These accomplishments highlight his knack for creating music that resonates with a broad audience.

📱 Strong Social Media Presence: With over 45,000 followers on Instagram, Lzee has cultivated a robust online presence, engaging fans with regular updates, behind-the-scenes content, and previews of upcoming projects. This active engagement is a testament to his growing

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Soccer 2 mins read

Cristiano Ronaldo Joins WHOOP as Global Ambassador and Investor

WHOOP, the renowned human performance company, has proudly announced Cristiano Ronaldo, the legendary football icon, as their new global ambassador and investor. This partnership marks one of Ronaldo’s most significant investments, positioning him alongside an elite group of athletes who have also embraced WHOOP’s mission to enhance human performance.

⚽ Ronaldo’s Commitment to Performance: Known globally for his exceptional athleticism and dedication to fitness, Ronaldo’s alignment with WHOOP underscores his commitment to maintaining peak performance. His investment in WHOOP is not just financial; it reflects a shared philosophy towards advancing wellness and athletic performance through cutting-edge technology.

🏅 Elite Company: Ronaldo joins a distinguished list of ambassador investors at WHOOP, including NFL superstar Patrick Mahomes, Olympic champion swimmer Michael

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Sports 2 mins read

Hurdler and Sprinter Masai Russell Signs with Range Sports

Masai Russell, a standout hurdler and sprinter, has signed with Range Sports for representation, enhancing her professional management as she continues to excel in athletics. Known for her remarkable speed and agility, Russell has made significant strides in her sport, achieving notable times and earning a place among the top athletes in track and field.

🏃‍♀️ Impressive Track Record: Russell has demonstrated exceptional talent throughout her athletic career. Notably, she competed for the USA U20 team at the Pan American Games in 2017, showcasing her prowess on an international stage. Her personal bests are a testament to her skill and dedication: 12.36 seconds over 100m hurdles, ranking her #16 of all time, and 7.75 seconds over 60 meters hurdles.

🤝 Collaborations and Endorsements: Beyond her competitive achievements, Russell has engaged in collaborations with popular brands such as GymShark and Nike, aligning

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Fashion 2 mins read

Kendall Jenner Featured in FWRD’s Summer 2024 Campaign

Kendall Jenner, a prominent figure in the fashion world, is gearing up for the summer season as the face of FWRD’s Summer 2024 campaign. Known for her impeccable style and influential fashion choices, Jenner brings her unique flair to the online retailer’s latest collection.

👙 Summer Essentials Curated by Kendall: In the campaign, Jenner showcases a handpicked selection of summer must-haves that embody both comfort and chic. She is featured in classic bikinis that highlight timeless summer fashion, complemented by statement hoop earrings and stylish summer sandals. The look is completed with basic tanks and versatile sunglasses, essentials that are perfect for any summer wardrobe.

📸 A Seasonal Showcase: The campaign beautifully captures the essence of summer with its focus on lightweight, airy styles that speak to both relaxation and refined taste. Kendall Jenner’s involvement brings a layer of sophistication and trend-setting style to the collection, ensuring it resonates with fashion-forward consumers looking for

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Basketball 2 mins read

SKIMS Launches First WNBA Campaign Featuring Candace Parker and Rising Stars

SKIMS, the innovative brand founded by Kim Kardashian and the official underwear sponsor of the WNBA, has unveiled its first campaign featuring top players from the league. This groundbreaking initiative, set to kick off ahead of the WNBA’s next season, highlights some of the league’s most celebrated athletes.

🏀 Star-Studded Lineup: Leading the campaign is Candace Parker, widely regarded as one of the greatest WNBA players of all time. Parker is joined by Cameron Brink, the impressive second-overall draft pick, Dijonai Carrington, guard for the Connecticut Sun, and All-Stars Kelsey Plum and Skylar Diggins-Smith. This ensemble of talent not only brings star power to the campaign but also showcases the diversity and excellence present

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Basketball 2 mins read

Sabrina Ionescu Joins Tissot as First WNBA International Brand Ambassador

Tissot, the renowned Swiss watchmaker, is delighted to announce the signing of Sabrina Ionescu, guard for the New York Liberty and a standout figure in women’s basketball, as its first WNBA athlete to serve as an International Brand Ambassador. This partnership marks a significant milestone in Tissot’s engagement with basketball and highlights Ionescu’s growing influence both on and off the court.

🏀 A Trailblazer on the Court: Sabrina Ionescu has rapidly become synonymous with excellence in women’s basketball, known for her incredible skill and leadership. Her role as Tissot’s ambassador not only underscores her achievements as an athlete but also aligns with Tissot’s long-standing commitment to precision and excellence in sports timing.

🌍 Community Impact and Philanthropy: Beyond her basketball prowess, Ionescu is deeply committed to community service and empowerment through her SI20 Foundation. The foundation aims to provide equitable

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New Signings 2 mins read

DJ Oneman Joins Primary Talent for Representation

Steven Bishop, widely recognized by his stage name Oneman, has signed with Primary Talent for representation. As a prominent DJ and producer from Streatham, London, Oneman has made a name for himself with his eclectic and compelling DJ sets that seamlessly blend house, garage, and a unique, broken side of techno.

🎶 A Distinguished Career in Music: Oneman is celebrated for his innovative approach to DJing, which has captivated audiences both in the UK and internationally. His ability to merge various genres into a coherent set has set him apart in the electronic music scene. Oneman’s notable releases include two mix albums with Fabriclive and Rinse FM, along with three self-released Solitaire mixtapes, one of which was produced in collaboration with Red Bull Studios.

📀 Expanding His Horizons with Primary Talent: With the support of Primary Talent, Oneman is poised to take his career to new heights. Primary Talent, known for its roster of influential music artists, provides a robust platform for Oneman to expand his reach, secure

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New Signings 2 mins read

WME Signs Rising Singer-Songwriter Maddox Batson

WME has broadened its impressive roster by signing 14-year-old singer-songwriter Maddox Batson, a rising star in the music industry. The agency will represent Batson across a variety of departments, including touring, brand partnerships, television, film, and digital, promising to amplify his burgeoning career.

🎤 Impressive Online Presence: Maddox Batson has quickly captured the attention of the digital world with an impressive following on social media platforms. He boasts over 700,000 followers on Instagram with a remarkable 18% engagement rate and over 2 million followers on TikTok. His presence on Spotify is equally notable, with 496,313 monthly listeners, indicating a strong and growing fanbase eager for his music.

🌍 Expanding Opportunities with WME: With WME’s extensive network and industry expertise, Batson is set to explore diverse opportunities that extend beyond music performance. This includes potential engagements in touring, where he can further connect with his fans, as well as strategic brand partnerships that

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