Latest Posts - Page 37 of 91

Sports 2 mins read

Athleta Launches New Campaign Featuring Simone Biles Ahead of Paris Olympics

Athleta has teamed up with gymnastics superstar Simone Biles for a compelling new ad campaign as the world gears up for the Paris Olympics. This campaign showcases Biles training in an empty gym, emphasizing her dedication and the awe-inspiring complexity of her routines, underscored by the musical refrain “just because she can”—a powerful reference to her well-known answer to why she attempts such challenging maneuvers.

🤸‍♀️ Highlighting Olympic Readiness: The ad aims to capture the essence of Biles’ unparalleled skill and the intense preparation

Brand Ambassador 2 mins read

Rihanna Named New Brand Amassdor of J’Adore by Parfums Christian Dior

Rihanna, the global music icon and business mogul, has been unveiled as the new brand ambassador for J’Adore, the blockbuster women’s fragrance from Parfums Christian Dior. This announcement marks a significant shift as Rihanna steps into a role previously held by Charlize Theron, who fronted the fragrance for two decades.

🌺 A New Era for J’Adore: Rihanna’s appointment as the face of J’Adore introduces a fresh vision for the fragrance. Known for her bold style and influential presence in both the entertainment and fashion industries, Rihanna’s alignment with J’Adore is poised to rejuvenate and reshape the brand’s image, appealing to both long-time fans and a new generation of fragrance enthusiasts.

🌟 Continuing a Legacy: Charlize Theron has transitioned to becoming Dior’s jewelry and skincare ambassador, a role announced

Hip-Hop 2 mins read

Terrace Martin Joins United Talent Agency (UTA)

Terrace Martin, the acclaimed musician, producer, and songwriter, has signed with United Talent Agency (UTA) for representation, transitioning from his previous association with Independent Artist Group (IAG). This strategic move aligns with Martin’s growing influence in the music industry and his expanding career prospects.

🎷 Expanding Representation: UTA, known for its robust roster of artists across various entertainment sectors, will now represent Terrace Martin as he continues to build on his prolific career in music production and performance. UTA’s resources and industry connections are expected to open new avenues for Martin, enhancing his visibility and opportunities in the global music scene.

🎤 Continued Public Relations Support: For public relations efforts, Martin will continue his collaboration with Biz3, ensuring that his public image and media interactions are managed effectively. Biz3’s experience in handling high-profile clients in the music

New Signings 2 mins read

Comedian and Social Media Star Druski Signs with WME Agency

Druski, renowned for his comedic talent and substantial social media presence, has recently signed with William Morris Endeavor (WME), marking a significant transition from his previous representation at United Talent Agency.

🌐 WME’s New Addition: Druski brings a dynamic blend of comedy and social media influence to WME. His engaging personality and unique content have made him a favorite among digital audiences, perfectly aligning with WME’s diverse and vibrant roster of talents.

📱 Social Media Impact: With over 7 million followers on Instagram and a robust 4% engagement rate, along with over 6 million followers on TikTok boasting nearly 5% engagement, Druski’s influence extends far across the social media landscape. His ability to connect and entertain a wide audience is a testament to his appeal and relevance in today’s digital age.

🎤 Endorsement and Tour Success: Druski has secured several high-profile endorsement deals with brands like PrizePicks, Google

Padel 2 mins read

WME Sports Signs World Padel Tour’s Number 1, Arturo Coello

Arturo Coello, currently ranked number one on the World Padel Tour, has signed with WME Sports to be part of their newly established Padel Group. This move places Coello at the forefront of the agency’s efforts to expand into the rapidly growing sport of padel tennis.

🎾 WME’s Padel Group Initiative: WME Sports has launched a Padel Group dedicated to representing players from the world of padel tennis, a sport gaining considerable global traction. By signing a top talent like Coello, WME Sports is solidifying its commitment to nurturing and promoting elite athletes in this exciting field.

👥 Representation and Management: Arturo Coello will be represented by Hernan Auguste and Daniel God, both of whom bring significant expertise in the sport. Coello will continue to be managed by Miguel Sanchez, ensuring a cohesive and strategic approach to his career development and business opportunities.

📈 Endorsement Portfolio: In 2023, Coello expanded his endorsement portfolio by partnering with luxury brand Golden Goose. This deal adds to a list of impressive sponsorships including Kollin, 4on, Head Padel, and Phillips, highlighting his marketability

Music 2 mins read

Taylor Dayne Signs with Red Light Management

Taylor Dayne, the iconic singer known for her powerful voice and chart-topping hits, has recently signed with Red Light Management. She will be represented by Ben Pogue and Mitchell Solarek, who are set to steer her dynamic career forward. This new management deal is poised to open up fresh avenues and opportunities for Dayne in the evolving music landscape.

🎤 New Management Team: Joining forces with Red Light Management, known for their extensive experience and successful artist roster, Taylor Dayne is ensuring that her career is in capable hands. Ben Pogue and Mitchell Solarek bring their own unique expertise and industry knowledge, which will be instrumental in expanding Dayne’s influence and reach in the music industry.

🌍 Global Listener Base: Taylor Dayne continues to enjoy a robust following with over 2.5 million listeners on Spotify, demonstrating her enduring appeal. Her music resonates widely, with top markets including Santiago, London, Sydney, Melbourne, and Sao Paulo. Her global reach highlights her versatility and the timeless quality of her music.

🎉 Upcoming Performances: Dayne is scheduled to perform at the Baton Rouge

New Signings 2 mins read

Perel Signs with Red Light Management

Perel, the rising star in the electronic music scene, has recently signed with Red Light Management. She will be represented by Leon Alexander, who will help guide her burgeoning career. Perel continues her partnership with United Talent Agency for worldwide bookings outside of North America and with Prisma Artists for her North American engagements.

🎵 Expanding Representation: This new management deal with Red Light Management marks a significant step in Perel’s career as she aims to expand her presence and reach in the music industry. Red Light Management is known for its expertise in developing artists’ careers and providing comprehensive management services, making it a fitting home for Perel.

🌍 Global Presence in Music: Perel has captured the attention of the electronic music community with her unique sound. She boasts around 50,000 monthly listeners on Spotify, with her top markets including Berlin, Paris, Vilnius, Hamburg, and Amsterdam. Her music resonates across a diverse audience, reflecting her ability to blend different electronic genres seamlessly.

📅 What’s Next for

Endorsement Deals 2 mins read

BlackPink’s Rosé New Endorsement Deal with Puma

Rosé, the renowned South Korean singer and member of the global K-pop sensation BlackPink, has been announced as the new global brand ambassador for Puma. This collaboration marks a significant addition to Puma’s lineup of high-profile partnerships and represents a strategic alliance in the competitive sportswear market.

👟 Joining an Elite Group: Rosé steps into a role previously held by some of the biggest names in the music and fashion industries, including Rihanna, A$AP Rocky, Dua Lipa, and Skepta. Her global influence and style align perfectly with Puma’s brand identity, which blends athletic performance with contemporary aesthetics.

🎵 Musical Achievements: Rosé’s musical career continues to thrive with her last

Endorsement Deals 2 mins read

Hannah Stocking Promotes Maybelline in New Social Media Campaign

Social media influencer and content creator Hannah Stocking, represented by Underscore Talent, is making waves with her latest promotional work for Maybelline. Stocking, who initiated her partnership with the iconic beauty brand in February of this year, has been actively engaging her massive online audience through TikToks and Instagram Reels.

🎨 Dynamic Social Media Engagement: Stocking’s recent Maybelline promotion has captured significant attention, garnering over 10,000 likes and 250k views on Instagram Reels to date. Her creative content showcases Maybelline’s products in action, highlighting their appeal to a young, style-conscious demographic.

📱 Impressive Social Media Influence: With a formidable digital presence, Stocking boasts over 26 million followers on Instagram and more than 28 million on TikTok. Her content consistently achieves high engagement rates, making her one of the top influencers in the beauty and lifestyle space. On YouTube,

Brand Ambassador 2 mins read

John Legend Named Brand Ambassador for Montblanc’s Legend Fragrance Line

Grammy Award-winning artist John Legend has been announced as the new brand ambassador for Montblanc’s prestigious Legend fragrance line. Represented by WME for brand partnerships, Legend’s collaboration with Montblanc is set to elevate the brand’s visibility and appeal across global markets.

🌿 Fronting the Hero Collection: John Legend will represent all five fragrances of Montblanc’s hero collection, which has been capturing the essence of sophistication and allure since its first launch in 2011. The most recent addition, Legend Blue, debuted in February 2023, retailing at $115.

🎤 Recent Montblanc Engagement: In a foreshadowing move, Legend performed at Montblanc’s 100th anniversary celebration in Los Angeles last month, where he hinted at an upcoming collaboration with the brand. This event set the stage for his formal introduction as the face of the Legend line.

📱 Broad Social Media Reach: With

Campaigns 2 mins read

Elle Fanning to Star in Roku Gin’s ‘Come Alive with the Seasons’ Campaign

The House of Suntory has unveiled its latest marketing endeavor for Roku Gin, featuring acclaimed actress Elle Fanning in a new campaign titled ‘Come Alive with the Seasons.’ This initiative is a collaboration with esteemed filmmaker Sofia Coppola, promising a blend of cinematic artistry and exquisite branding.

🍸 A Cinematic Collaboration: Elle Fanning, known for her captivating performances in both film and fashion, joins forces with director Sofia Coppola to bring a unique vision to the Roku Gin campaign. This partnership aims to encapsulate the essence of the seasons, which is central to Roku Gin’s identity, celebrating the traditional Japanese craft of gin-making.

🎬 Elle Fanning’s Brand Partnerships: Prior to her role with Roku Gin, Elle Fanning has been the face of several high-profile brands, including Alexander McQueen, Cartier, and Longchamp,

Sports 2 mins read

Shawn Johnson East Teams Up with Barilla as Brand Ambassador for Protein+ Pasta

Shawn Johnson East, the celebrated American gymnast and multifaceted public figure, has been named the new brand ambassador for Barilla. Represented by Gersh Agency, Johnson East’s new role aligns with her commitment to promoting healthy lifestyles and balanced nutrition.

🍝 Joining a Prestigious Lineup: As the face of Barilla Protein+ Pasta, Shawn Johnson East joins an impressive roster of athletes who have endorsed Barilla, including tennis sensation Coco Gauff and Olympic skier Mikaela Shiffrin. Together, they highlight the brand’s focus on supporting active and health-conscious lifestyles.

🏅 A Versatile Career: Shawn Johnson East has not only left her mark in the world of gymnastics but has also authored a New York Times bestseller, launched successful businesses, enjoyed a broadcasting

Digital 2 mins read

CAA Signs YouTube Star Justin Watkins aka ThinkNoodles

Creative Artists Agency (CAA) has officially signed Justin Watkins, better known by his YouTube alias ThinkNoodles, as he continues to expand his influence in the digital content sphere. This partnership marks a significant milestone in Watkins’ career, which has been characterized by a strong presence on YouTube and other social media platforms.

🎮 Impressive YouTube Presence: ThinkNoodles has become a major force on YouTube with a focus on gaming content, particularly Roblox and other popular games. Watkins averages 100 million views per month and more than one million views per video, showcasing his ability to engage and entertain a vast audience. His channel has accumulated a remarkable 4.5 billion lifetime views over more than a decade of content creation.

📱 Social Media Reach: Beyond YouTube, Watkins maintains a significant following on other platforms, with over 100k followers on TikTok and over 300k on Instagram. His diverse social media presence allows him to connect with fans across multiple channels, enhancing

Sports 2 mins read

WWE Star CM Punk Signs With Paradigm for Representation

CM Punk, the renowned professional wrestler and mixed martial artist, has officially signed with Paradigm for representation, marking a new chapter in his illustrious career. This move follows his previous representation by Matthew Olson, Harry Fotopoulos, and David Koonin at CAA.

🤼 Legendary Wrestling Career: CM Punk is celebrated for his significant impact in the wrestling world, particularly during his tenure with WWE from 2005 to 2014, where he captured multiple championships, including the WWE Championship and the World Heavyweight Championship. His dynamic presence and mastery of the sport have made him a fan favorite.

👊 Ventures Beyond WWE: After his initial run in WWE, CM Punk explored other combat sports, including a notable stint in the UFC under a multi-fight

Brand Ambassador 2 mins read

Trent Alexander-Arnold Joins Guess Jeans as Brand Ambassador

Trent Alexander-Arnold, the renowned footballer known for his dynamic play as a defender for Liverpool FC, has been named the new brand ambassador for Guess Jeans. This partnership highlights his influential style both on and off the pitch.

👖 New Face of Guess Jeans: Alexander-Arnold’s appointment as the brand ambassador for Guess Jeans aligns with the brand’s strategy to associate with high-profile sports figures who have a strong fashion sense. Guess aims to leverage his youthful appeal and style to resonate with a global audience.

🏅 Impressive Endorsement Portfolio: Represented by PLG Group, Alexander-Arnold has an extensive history of brand endorsements, including major names like Adidas, Under Armour, eFootball, Red

Uncategorized 2 mins read

Kelly Oubre Jr. Signs with CAA for Representation

Kelly Oubre Jr., the dynamic forward for the Philadelphia 76ers, has made a significant move in his professional career by signing with Creative Artists Agency (CAA) for representation, transitioning from his previous agent, Torrel Harris of Unique Sports Management.

🏀 Professional Basketball Career: Known for his athletic prowess on the court, Oubre brings a vibrant energy to the game. His move to CAA, a leading entertainment and sports agency, suggests a strategic focus on expanding his opportunities both on and off the court.

👟 Endorsements and Personal Brand: Oubre has a history of partnerships with several high-profile brands, including Neiman Marcus and Converse. He also supports Shhy Beauty, a brand founded by his wife, and runs his own lifestyle brand, DopeSoul, which reflects his personal style and philosophy.

📈 Social Media Influence: With over a million followers

Music Festivals 2 mins read

Agencies Behind Glastonbury Festival

As the iconic Glastonbury Festival celebrates over 53 years in Somerset, England, we took a closer look at the agencies behind this year’s stellar line-up. Using Booking Agent Info’s music industry directory, we identified the representation of the artists performing at this legendary event (with a bit of rounding).Wasserman leads the charge with 20% of the line-up. Their impressive roster includes SZA, Disclosure, Ghetts, Honey Dijon, Sampha, Jamie xx, and many more.

WME follows closely with 18%. They bring a diverse mix of genres to the festival, representing heavy-hitters such as Janelle Monáe, Little Simz, Coldplay, Headie One, and Peggy Gou.CAA holds 14% of the line-up, with artists like Shania Twain, Corinne Bailey Rae, Avril Lavigne, and others under their wing.ATC Live accounts for 12% of the performers, including Steel Pulse, Blondshell, Baxter Dury, and others.UTA comes in with 11%, representing talents like Masego, Kenya Grace, Bonobo, and others.Primary Talent International covers 4%, with acts such as Two Door Cinema Club, Kneecap, and The Streets.Several agencies

Brand Ambassador 2 mins read

Harry Kane Joins Allianz as Global Ambassador

Harry Kane, renowned footballer and captain of the England national team, has been announced as the new global ambassador for Allianz, one of the world’s leading insurance and asset management companies. This partnership highlights Kane’s commitment to leveraging his platform for broader societal impact, particularly in the realm of mental health.

🏆 Expanding Influence Beyond Football: While Harry Kane is celebrated for his football prowess, his role as an ambassador for Allianz underscores his dedication to activities beyond the pitch. Kane is an active investor and a vocal advocate for mental health, having launched the Harry Kane Foundation (HKF) in October 2022. The foundation aims to transform societal attitudes toward mental health, especially among younger generations.

🌐 Joining a Prestigious Roster: As an Allianz ambassador, Kane aligns with other high-profile ambassadors such as Nico Rosberg, a former Formula 1 World Champion, and Marc

Film/TV 2 mins read

London Hughes Joins Artists First for Management

London Hughes, a standout comedian and actress, has inked a management deal with Artists First, known for their roster of top-tier talent in the entertainment industry. This partnership marks a new chapter in Hughes’ career as she continues to make significant strides in comedy and acting.

🎭 Significant Career Milestones: Hughes made history in 2019 by becoming the first British Black woman to be nominated for the Edinburgh Festival Fringe’s Best Show Award with her performance in “To Catch a D*ck.” Her unique style and impactful performances have set her apart in the comedy landscape.

🌐 Continued Representation: While joining Artists First for management, Hughes maintains her agency ties with United Talent Agency in the US and Curtis Brown in the UK. These collaborations ensure she has strong support on both sides of the Atlantic, aligning her for broader international opportunities.

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Endorsement Deals 2 mins read

Flavor Flav Champions Red Lobster’s Crabfest in New Campaign

In a bold move to rejuvenate its brand amid financial restructuring, Red Lobster has partnered with iconic rapper and reality TV star Flavor Flav to promote its annual Crabfest. This collaboration arrives as the seafood chain navigates through Chapter 11 bankruptcy protection and aims to recover from closing 93 of its over 600 locations.

🦀 Crabfest Campaign with Flavor Flav: Known for his energetic persona and wide appeal, Flavor Flav is featured in a newly released ad commercial for Crabfest, which is actively being promoted across social media outlets. This strategic use of Flavor Flav’s star power is intended to draw significant attention and drive customer traffic to Red Lobster during this pivotal period.

📈 Flavor Flav’s Rich Endorsement History: Flavor Flav has a substantial track record of successful brand endorsements, having previously aligned with Sprint, Dr. Pepper, Pepsi,

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