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Brand Ambassador 2 mins read

Manny Pacquiao Becomes Brand Ambassador for Hanuman Beverages

Manny Pacquiao, the legendary boxer and global sports icon, has been announced as the new brand ambassador for Hanuman Beverages, a leading Cambodian beverage company. Known for his extensive endorsement portfolio, Pacquiao’s latest partnership underscores his continued influence in the beverage industry.

🥤 Expanding Beverage Endorsements: Pacquiao’s association with Hanuman Beverages adds to his previous endorsements in the beverage sector, including Vita Water and alcoholic beverages from San Miguel Brewery and Hennessy. This new role with Hanuman Beverages allows him to tap into new markets, particularly in Southeast Asia, where his popularity remains high.

🌏 Strengthening Market Presence in Asia: By partnering with Manny Pacquiao, Hanuman Beverages aims to leverage his massive fan base and respected status to enhance their

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Brand Ambassador 2 mins read

AJ Odudu Named New Brand Ambassador for Marks & Spencer

AJ Odudu, the popular presenter from Blackburn, has been announced as the latest brand ambassador for Marks & Spencer (M&S). Represented by John Noel Management, Odudu brings her vibrant personality and growing public profile to one of the UK’s most esteemed retail brands.

🛍️ A Fresh Face for M&S: As M&S continues to modernize its brand and connect with a broader audience, AJ Odudu’s role will involve highlighting key fashion and lifestyle products. Her approachable style and relatability make her an ideal fit for M&S, aiming to attract both younger and diverse demographics to the brand.

🎤 Diverse Endorsement Background: AJ Odudu’s previous endorsements, including Diet Coke and Sol de Janeiro, demonstrate her broad appeal and effectiveness as a brand ambassador. Her experience in promoting both

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Music 2 mins read

Modestep Joins United Talent Agency for Representation in North and South America

Modestep, the dynamic dubstep and electronic rock act from London, has signed with United Talent Agency (UTA) for representation in North and South America. This marks a significant transition from their previous North American representation by Corson Agency. Modestep continues to be represented by Primary Talent for Europe/UK territories.

🎵 Evolution of Modestep: Originally a band, Modestep has evolved into a solo act led by Josh Friend, following the departure of the last band member, Pat Lundy, in 2022. This shift has seen Modestep maintaining its distinctive sound and continuing to influence the dubstep and electronic rock scenes.

🌍 Global Music Influence: Modestep boasts a strong presence in major music markets, with the top cities for their music being London, Perth, Brussels, Prague, and Denver. Their international appeal reflects their ability to resonate with diverse audiences across various cultures and musical tastes.

📈 New Opportunities

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Campaigns 2 mins read

Lil Wayne Remixes “A Milli” for Domino’s and Uber Eats Partnership Celebration

In a unique collaboration, Lil Wayne is set to remix his 2008 hit “A Milli” to “10 Milli” to celebrate Domino’s new partnership with Uber Eats. This remix commemorates Domino’s announcement of giving away $10 million worth of free pizza to Uber Eats users this season, marking a significant promotion linked to their latest service expansion.

🍕 Domino’s and Uber Eats Collaboration: The partnership between Domino’s and Uber Eats aims to enhance convenience for customers and expand the reach of Domino’s delivery services through the Uber Eats platform. Lil Wayne’s involvement brings a creative twist to this announcement, leveraging his star power to generate buzz and excitement around the launch.

🎵 A Fresh Take on a Classic Hit: “10 Milli” not only updates a beloved track but also symbolizes the substantial impact of the Domino’s and Uber Eats collaboration. Lil Wayne, who has been promoting Uber Eats since his appearance in their 2021 Super Bowl ad, continues to build on his relationship with the brand, showing

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Brand Ambassador 2 mins read

David Beckham Partners with Bowers & Wilkins as Brand Ambassador

David Beckham, the renowned global sports icon and entrepreneur, has become the new face of Bowers & Wilkins, the esteemed British audio brand. This “long-term partnership” will launch with a major campaign focused on Bowers & Wilkins’ high-end noise-cancelling wireless headphones, the Px8.

🎧 Launching the Px8 Campaign: Beckham’s collaboration with Bowers & Wilkins begins with the promotion of the Px8 headphones, a premium product that combines state-of-the-art noise-cancelling technology with superior sound quality. Beckham’s widespread appeal and refined image align perfectly with the brand’s reputation for luxury and innovation in audio technology.

📈 A Busy Month of Endorsements: Beckham’s partnership with Bowers & Wilkins adds to a busy month of endorsements, including recent deals with AliExpress, Ninja Brand, and Hugo

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Endorsement Deals 2 mins read

Casa Azul Becomes Official Sponsor of Luke Bryan’s “Mind of a Country Boy Tour”

Casa Azul has announced its partnership with country music superstar Luke Bryan as the official sponsor of his upcoming “Mind of a Country Boy Tour.” This collaboration highlights Casa Azul’s commitment to connecting with country music fans and offering unique experiences tied to the tour.

🎤 Exciting Fan Sweepstakes: As part of the sponsorship, Casa Azul is launching the Fly Away Sweepstakes, giving fans a chance to win an extraordinary trip for two to see Luke Bryan live in Tampa, FL, on September 14th. The prize package is particularly enticing, including round-trip flights, hotel accommodations, a $500 gift card to cover expenses, and an exclusive meet and greet with Luke Bryan himself. This initiative offers fans an unforgettable opportunity to experience one of the highlights of the country music calendar.

🎟️ Local Ticket Giveaways: In addition to the sweepstakes, Casa Azul is engaging fans locally by hosting ticket giveaways in select show markets. These giveaways will provide more fans the chance to experience

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Music Festivals 1 mins read

The Agencies Behind Governors Ball 2024

We wanted to see which agencies are behind New York City’s Governors Ball by Founders Entertainment. Using Booking Agent Info’s music industry directory, we researched the agencies representing this year’s lineup.Wasserman leads with a significant 39% of the lineup. Their roster includes a variety of acts from headliner SZA to Yung Gravy, Stephen Sanchez, G Flip, and Geese.Next is Creative Artists Agency with 17%. They represent headliners Rauw

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Governors Ball Agencies 2024
Data Insights 2 mins read

The Agencies Behind CMA Fest 2024

The CMA Fest by the Country Music Association (CMA) is a cornerstone event in country music, showcasing nearly 300 artists across various sub-genres. We used Booking Agent Info’s music industry directory to research the agencies behind this years line-up (with a bit of rounding for clarity).WME | William Morris Endeavor leads the pack, representing 27% of the artists. WME’s robust presence in Nashville is evident, managing a slate of major artists including Lainey Wilson, Thomas Rhett, Brothers Osborne, Chris Young, Luke Bryan, and Lee Brice.Following

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Film/TV 2 mins read

Orlando Bloom Joins Untitled Entertainment for Management

Orlando Bloom, the acclaimed actor known for his roles in blockbuster films and significant philanthropic efforts, has signed with Untitled Entertainment for management. Bloom continues to be represented by WME for agency matters. This strategic move comes as he seeks to expand his career further in both the entertainment industry and his humanitarian endeavors.

🎬 Recent Cinematic Ventures: Orlando Bloom has recently starred in notable films such as “Gran Turismo” and “Red Right Hand,” showcasing his versatility and enduring appeal as an actor. His partnership with Untitled Entertainment is expected to open new doors for leading roles in upcoming projects across film and television.

🌍 Philanthropic Involvement: Beyond his acting career, Bloom is deeply committed to philanthropy, having collaborated with organizations like the American Red Cross, Project

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Brand Ambassador 2 mins read

Peggy Gou Appointed Global Ambassador for Maybelline New York

Peggy Gou, the internationally celebrated DJ and producer, has been named the new global ambassador for Maybelline New York. Represented by WME and self-managed, Gou brings her distinct style and substantial influence to one of the leading beauty brands in the world. This collaboration highlights her expanding presence in the fashion and beauty industries, following her remarkable success in the music scene.

💄 Expanding Maybelline’s Global Influence: As Maybelline New York’s global ambassador, Peggy Gou will play a crucial role in the brand’s international campaigns, embodying the brand’s commitment to diversity and innovation in beauty. Her unique flair and global appeal are ideal for connecting with Maybelline’s diverse consumer base, as the brand continues to cater to a wide range of beauty enthusiasts around the world.

🎵 Musical and Fashion Crossover: Known for her global hit “(It Goes Like) Nanana” last year,

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Film/TV 2 mins read

Sharon Stone Joins Independent Artist Group for Representation

Sharon Stone, the acclaimed actress known for her roles in iconic films like “The Quick and The Dead,” “Casino,” and “Basic Instinct,” has signed with Independent Artist Group for representation, transitioning from her previous agency, CAA. This move signifies a new chapter in Stone’s illustrious career as she continues to engage in both cinematic projects and philanthropic endeavors.

🎬 A Storied Career in Film: Sharon Stone has made a significant impact in the film industry with her dynamic acting and powerful screen presence. Her new partnership with Independent Artist Group is expected to further her involvement in high-profile film projects and potentially expand into new areas within the entertainment industry.

🌐 Endorsement and Philanthropic Efforts: Beyond her film career, Stone is also known for her endorsement deals with high-profile brands such as Galderma, LensCrafters,

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Brand Ambassador 2 mins read

Lele Pons Named SHEIN’s First-Ever Swimwear Ambassador

Lele Pons, who is represented by CAA, has been announced as the first-ever swimwear partner for SHEIN, the global fashion retail powerhouse. This partnership marks a significant milestone in SHEIN’s marketing strategy, leveraging Pons’ extensive social media influence to enhance its brand presence in the swimwear market.

👙 Pioneering Swimwear Collaboration: As SHEIN’s inaugural swimwear ambassador, Lele Pons will be at the forefront of promoting the brand’s diverse and trendy swimwear line. Known for her vibrant personality and fashion sense, Pons is perfectly poised to represent SHEIN’s stylish and accessible swimwear offerings, potentially including exclusive capsule collections or themed campaigns.

📈 Social Media Powerhouse: With over 53 million followers on Instagram and an engagement rate of 1.6%, Lele Pons commands a vast audience that spans the globe. Her influence is a tremendous asset for SHEIN as the brand looks to solidify

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MMA 2 mins read

UFC Fighter Colby Covington Becomes Brand Ambassador for HotelPlanner

HotelPlanner, a leading hotel booking engine, has announced UFC fighter Colby Covington as its new brand ambassador. Known for his formidable presence in the UFC and his significant following on social media, Covington brings his competitive edge and high-profile persona to HotelPlanner’s marketing initiatives.

🏨 Strategic Brand Alignment: Covington’s role as brand ambassador is set to leverage his robust following and strong personal brand to increase visibility and user engagement for HotelPlanner. With over a million followers on Instagram, his influence is expected to attract a broader audience to HotelPlanner’s services, emphasizing the platform’s ease of use and reliability.

🥊 Previous Endorsements and Representation: Covington has previously endorsed brands like Bang Energy and Happy Dad, showcasing his ability to effectively promote products and engage with diverse audiences.

📈

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New Signings 2 mins read

Nicole Richie Joins CAA for Representation

Nicole Richie, a multifaceted entrepreneur, actress, and fashion icon, has signed with Creative Artists Agency (CAA) for representation, transitioning from her previous representation by Josh Pyatt at William Morris Endeavor (WME). This strategic move comes as Richie continues to expand her influence in both the fashion industry and entertainment.

👗 Leadership at House of Harlow 1960: Richie, who founded her fashion brand House of Harlow 1960 in 2008, continues to serve as its Creative Director. Under her leadership, the brand has become known for its bohemian and eclectic style that resonates with a wide audience. With CAA’s vast network, Richie is well-positioned to further elevate her brand’s visibility and reach.

🌐 Endorsements and Collaborations: Earlier this year, Richie endorsed ResortPass, adding to her portfolio of brand partnerships. Her ability to authentically

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Music 2 mins read

Miley Cyrus Returns to CAA for Worldwide Representation

Miley Cyrus, the globally renowned singer and actress, has returned to Creative Artists Agency (CAA) for worldwide representation, marking a significant shift back to the agency after a stint with WME. This move signals a return to familiar territory for Cyrus, as she continues to expand her dynamic career in music and film.

🎤 A Familiar Home at CAA: Miley Cyrus’s decision to return to CAA, where she was represented before moving to WME, reflects her confidence in the agency’s ability to support her diverse and ambitious career objectives. CAA is known for its extensive network and robust capabilities in handling high-profile clients across multiple entertainment sectors, which aligns well with Cyrus’s multifaceted career.

📈 Continued Management by Crush Music: While changing her agency representation, Miley Cyrus continues her longstanding relationship with Crush Music for management.

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Rock 2 mins read

Wavves Signs with TMWRK for Management

The indie rock band Wavves has announced a new management deal with TMWRK, where they will be managed by Ben Matusow.

🎶 Expanding Management with TMWRK: TMWRK is known for its innovative approaches in managing artists, and bringing Wavves into their roster signifies a strategic move to bolster the band’s presence in the music industry. Under the guidance of Ben Matusow, Wavves is poised to explore new opportunities and expand their artistic horizons.

🌍 Continued Partnership with Ground Control Touring: Maintaining their booking agency, Ground Control Touring, allows Wavves to continue capitalizing on established relationships and successful touring strategies in North America. This stability is crucial as the band looks to grow their audience and enhance their live performance schedule.

📈 Strong Listener Base and Market Presence: Wavves boasts over 200,000 monthly listeners on Spotify,

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Brand Ambassador 2 mins read

Zoë Kravitz Named First Brand Ambassador for Jessica McCormack

Jessica McCormack, the esteemed British luxury jeweler, has announced Zoë Kravitz as its first-ever brand ambassador. This significant partnership is timed to align with Jessica McCormack’s strategic expansion into the U.S. market. Kravitz, who is represented by CAA and celebrated for her roles as an actor and director, brings her distinctive style and substantial influence to the luxury brand.

💎 Elevating Brand Presence: Zoë Kravitz’s collaboration with Jessica McCormack is set to elevate the brand’s profile, particularly as it navigates its U.S. expansion. Kravitz has previously lent her influence to major brands such as Tiffany & Co. and YSL Beauty, demonstrating her capacity to resonate with audiences and enhance brand visibility.

🌟 Social Media Impact: With over 7 million followers on social media

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Music 2 mins read

The War and Treaty Sign with Wasserman for Worldwide Representation

The dynamic musical duo The War and Treaty have signed with Wasserman for worldwide representation, marking a new chapter in their burgeoning music career. They will be represented by Jonathan Insogna and Lenore Kinder at Wasserman, transitioning from their previous representation by Buster Phillips at United Talent Agency.

🎶 Strategic Shift in Representation: This move to Wasserman comes after a brief period with UTA, where The War and Treaty signed at the end of last year. The change aligns with their growing influence in the music industry and their need for a team that can support their global aspirations effectively.

👥 Continued Management: While their agency representation has shifted, The War and Treaty continue to be managed by Strong

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Brand Ambassador 2 mins read

David Beckham Signs as Brand Ambassador for Alibaba’s AliExpress

David Beckham, the iconic former England football captain, has entered into a significant partnership with Alibaba, becoming the global brand ambassador for AliExpress. This deal, which represents the largest endorsement to date for Alibaba, aligns Beckham with the Chinese e-commerce giant’s ambitious marketing campaign for UEFA Euro 2024.

📈 Expanding Global Influence: Beckham, represented by WME and his own DB Ventures, is no stranger to high-profile brand partnerships, having just secured deals with Ninja Brand and Hugo Boss earlier this month. His collaboration with Alibaba’s AliExpress further cements his role as a leading figure in international marketing, particularly in the digital commerce space.

🌍 Role in Alibaba’s Euro 2024 Campaign: As the face

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Brand Ambassador 2 mins read

Simone Ashley Named L’Oréal Paris Brand Ambassador for the UK and Ireland

Simone Ashley, celebrated for her role in the hit series “Bridgerton,” has been announced as the new brand ambassador for L’Oréal Paris in the UK and Ireland. Represented by CAA, Ashley’s burgeoning influence in the entertainment and fashion industries continues to grow as she aligns with one of the world’s leading beauty brands.

💄 Embarking on a New Beauty Role: As L’Oréal Paris’s ambassador, Simone Ashley will represent the brand’s diverse range of beauty products, potentially featuring in campaigns across skincare, makeup, and hair care. Known for her radiant beauty and compelling screen presence, Ashley embodies the elegance and confidence that L’Oréal Paris champions.

🌐 A Rising Star Among Esteemed Company: This announcement follows the recent appointment of Heidi Klum as a global ambassador for L’Oréal

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