Latest News

Basketball 2 mins read

Kelsey Plum Partners with Zip Co. as First Brand Ambassador

Kelsey Plum, the WNBA superstar and two-time champion with the Las Vegas Aces, who is repped by WME, has been announced as the first brand ambassador for Zip Co., a leading Buy Now, Pay Later (BNPL) company. This partnership highlights the convergence of sports and financial services, with Plum set to promote Zip Co.’s flexible and transparent payment solutions.

🏀 Expanding Influence in Financial Services: As Zip Co.’s inaugural brand ambassador, Kelsey Plum will leverage her platform and public persona to introduce the company’s services to a broader audience. Zip Co. aims to tap into Plum’s influence to reach sports fans and consumers who value financial flexibility and innovation.

🌟 A Year of Dynamic Endorsements: Plum has had a busy year with endorsements, partnering with major brands across different industries, including Target, SKIMS,

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Brand Ambassador 2 mins read

Sha’Carri Richardson Named Olay’s Newest Brand Ambassador

Sha’Carri Richardson, heralded as the fastest woman in the world and represented by HSInternational Sports Management, has been announced as the new brand ambassador for Olay. This partnership comes as Richardson continues to gain momentum on her journey to the 2024 Paris Olympics.

🏃‍♀️ World-Class Athletic Achievement: Known for her record-breaking speed, having run the 100-meter dash in an astonishing 10.65 seconds, Richardson’s dynamic presence and performance make her an ideal face for Olay’s campaigns focused on strength, resilience, and beauty.

🌐 A Year of Major Endorsements: Sha’Carri has been on an endorsement spree, aligning with major brands across various sectors. This year alone, Booking Agent Info has tracked that she has secured deals with Nike x Jacquemus, Sprite, Beats

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Data Insights 2 mins read

The Agencies Behind Summer Smash Festival

We used Booking Agent Info’s music industry database to research the agencies behind Lyrical Lemonade’s festival Summer Smash. Here is what we found out:

Creative Artists Agency (CAA) leads with 18% of the lineup, representing top artists like CLIP, Lil Tecca, Lil Yachty, and Playboi Carti.

Close behind is Cara Lewis Group, holding 13%

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Agencies Behind Summer Smash
Business Ventures 2 mins read

Lionel Messi Launches Hydration Drink Brand Más+

Lionel Messi, the world-renowned footballer, has ventured into the beverage industry with the launch of his new non-alcoholic “hydration drink” brand, Más+. This move adds to Messi’s expanding portfolio of business ventures and partnerships.

🥤 Introducing Más+: Más+ Next Generation Beverage Co., initiated by Messi, represents his latest foray into health and wellness products, focusing on hydration and performance. The brand’s launch is in collaboration with Mark Anthony Brands, known for their success with White Claw, signaling a promising start for Más+.

🏢 Business Ventures and Partnerships: Beyond the playing field, Messi has demonstrated a keen interest in diverse business opportunities. His ventures include Messi’s Playtime Sports Investment Firm, Messi10 by Cirque Du Soleil, and The

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Brand Ambassador 2 mins read

Barry Keoghan Becomes Brand Ambassador of Omega Watches

Barry Keoghan, celebrated for his role in “Saltburn” and other notable films, has been announced as the new face of Swiss luxury watchmaker Omega. This prestigious role aligns him with other renowned personalities such as Zoë Kravitz, Jonathan Bailey, and Kaia Gerber, who have also represented the iconic brand.

🕰️ A New Timepiece Ambassador: Omega’s selection of Barry Keoghan highlights his rising star in the entertainment industry and his impeccable style that resonates with luxury and sophistication. As Omega continues to embrace both classic elegance and modern innovation, Keoghan’s dynamic presence and artistic sensibility make him a perfect ambassador for the brand.

👗 Fashion and Endorsement Portfolio: Keoghan is no stranger to the fashion world, having

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New Signings 2 mins read

David Portnoy Signs with United Talent Agency (UTA) for Representation

David Portnoy, the influential founder of Barstool Sports, has taken a significant step in his career by signing with United Talent Agency (UTA) for representation. Known for his bold entrepreneurial spirit and impactful media presence, Portnoy’s partnership with UTA is poised to broaden his professional horizons beyond the realm of sports media.

📈 Expanding Influence: Portnoy’s dynamic personality and knack for engaging content have made him a key figure in modern media. His collaboration with UTA is expected to leverage his unique brand of leadership and charisma, exploring new opportunities in entertainment, digital media, and public speaking.

🙌 Philanthropic Efforts: Recently, Portnoy has been recognized not just for his media prowess but also for his commendable philanthropic activities. He donated $277,000 to the LifeLine Animal Project and raised an impressive $1.5 million for the family of a fallen NYPD officer, highlighting his commitment to giving back to the community.

🚀 New Opportunities

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Brand Ambassador 2 mins read

Zendaya Becomes Brand Ambassador for On Running

Zendaya, the multi-talented actress and fashion icon, has expanded her endorsement portfolio by becoming the new brand ambassador for On Running. Represented by Creative Artists Agency (CAA), Zendaya’s new role with the Swiss athletic footwear and performance apparel brand marks a strategic expansion into lifestyle branding for On Running.

👟 On Running’s Lifestyle Brand Push: On Running, traditionally known for its innovation in performance athletic wear, is making a significant push into the lifestyle sector. This strategy includes enlisting high-profile celebrities outside of the traditional sports arena to broaden its appeal. Earlier this year, the brand also brought on FKA Twigs as an ambassador, further emphasizing its commitment to diversifying its brand presence in the lifestyle and fashion domains.

🌟 Zendaya’s Endorsement Portfolio: Zendaya is no stranger to high-profile endorsements, having previously partnered with brands such as Tommy

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Music 2 mins read

Rufus Du Sol Expands Representation with Wasserman for Europe/UK

Rufus Du Sol, the acclaimed electronic music group, has broadened their representation by signing with Wasserman for their Europe and UK territories. This strategic move complements their existing representation by CAA for the rest of the world, excluding Australia, where they are represented by Select Music.

🎵 Strategic Representation Expansion: The decision to partner with Wasserman for Europe and the UK aligns with Rufus Du Sol’s aim to enhance their presence and operations within these key music markets. Wasserman’s strong network and expertise in these regions are expected to open new doors for the group, facilitating greater engagement with their European and UK fanbase.

🌍 Global Representation Network: With CAA handling their affairs in most of the world and Select Music in Australia, Rufus Du Sol enjoys a robust global network that supports their international tours, releases, and promotions. This comprehensive representation framework

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New Signings 2 mins read

DJ Shadow Joins United Talent Agency for Representation

DJ Shadow, the iconic music producer and DJ, has expanded his representation by signing with United Talent Agency (UTA) for territories outside of North and South America. He continues to be represented by CAA in North America, ensuring comprehensive support across all key markets.

🎵 A Storied Musical Journey: DJ Shadow is celebrated for his innovative contributions to electronic and hip-hop music, continually pushing the boundaries of what’s possible in music production and performance. His unique sound has captivated audiences worldwide, leading to a robust following and significant influence across the music landscape.

🌍 Global Audience Reach: With over 2.8 million followers on Spotify, DJ Shadow’s music resonates across various global markets with top listener bases in cities like Istanbul, Mexico City, London, Sao Paulo, and Sydney. His international appeal underscores his ability to connect with diverse audiences through his genre-defining

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Music 2 mins read

French DJ Dombresky has signed with Wasserman

French DJ and producer Dombresky has transitioned to Wasserman for representation, previously affiliated with UTA. This move is part of a strategic effort to bolster his career as he continues to captivate audiences globally with his dynamic performances and distinctive house tracks.

🎶 Musical Highlights: Dombresky is renowned for his vibrant house music tracks such as ‘Soul Sacrifice.’ His ability to energize crowds and craft infectious rhythms has solidified his reputation within the electronic music scene.

🌍 Global Touring: Currently on a world tour, Dombresky is showcasing his talent in iconic music destinations such as Ibiza and Miami, delivering electrifying performances that resonate with both long-time fans and new listeners.

📈 Streaming Success: With over a million monthly listeners on Spotify, Dombresky enjoys a strong following, particularly in major cities like Los Angeles, London, New York City, Amsterdam,

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New Signings 2 mins read

Poppy Signs with CAA for Representation

Moriah Rose Pereira, known professionally as Poppy and formerly as That Poppy, has signed with Creative Artists Agency (CAA) for representation, shifting from her previous agency, United Talent Agency (UTA). This change comes as Poppy continues to evolve her distinctive musical and digital content career.

🎶 Musical Achievements: Poppy’s latest album, “Zig,” released through Sumerian Records, showcases her continued innovation in music, blending elements of pop, electronic, and avant-garde. Her unique sound has captivated a global audience, reflected in her substantial following on streaming platforms.

🌍 Global Listener Base: With 3.2 million listeners on Spotify, Poppy’s music resonates across major cities including Chicago, London, Los Angeles, Dallas, and Sydney. Her international appeal underscores her ability to connect with fans worldwide through her music and videos.

🚀 What’s Next for Poppy: With

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Film/TV 2 mins read

La La Anthony Signs with WME for Representation

La La Anthony, the versatile actor, producer, and entrepreneur, has signed with William Morris Endeavor (WME) for representation, transitioning from her previous agency, United Talent Agency. This move is aimed at further enhancing her dynamic career in entertainment and business.

🎥 Continued Representation and PR Management: While changing her agency to WME, La La continues her management relationship with Untitled Entertainment and retains her public relations with 42West. This continuity ensures that her career and public engagements are consistently supported while opening new doors through WME’s extensive network.

👗 Fashion and Beauty Ventures: La La has successfully ventured into the fashion and beauty industry, collaborating with Pretty Little Thing to create her own fashion line and launching her hair care

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Business Ventures 2 mins read

Sofia Vergara Launches New Coffee Brand, Dios Mio

Sofia Vergara, renowned actress and entrepreneur, has launched her new coffee brand, Dios Mio, tapping into her Colombian heritage to bring authentic coffee to the global market. In partnership with the Federación Nacional de Cafeteros (FNC), all Dios Mio coffee is sourced and produced in Colombia, ensuring the brand stays true to its roots.

☕ Authentic Colombian Coffee: Dios Mio emphasizes authenticity and quality by collaborating with the FNC, an organization that represents coffee growers in Colombia. This partnership not only supports local farmers but also guarantees that each cup of Dios Mio coffee offers the rich, full-bodied flavor that Colombian coffee is famous for.

🌟 Vergara’s Business Ventures: Sofia Vergara has successfully balanced her acting career with numerous entrepreneurial endeavors. In addition to Dios Mio, she has established and promoted various brands, including LatinWE, a talent management company, and Sofia Vergara Jeans, available through

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Film/TV 2 mins read

Cedric The Entertainer Signs with UTA for Representation

Cedric The Entertainer, a prominent figure in comedy, acting, and production, has officially signed with United Talent Agency (UTA) for representation, transitioning from his previous agency, CAA. This strategic move comes as he continues to expand his multifaceted career in entertainment.

📺 Continued Success in Television: Cedric currently shines as a lead in the CBS sitcom “The Neighborhood,” where he stars opposite Max Greenfield. The show has enjoyed multiple successful seasons, showcasing Cedric’s enduring charm and comedic timing, which have been central to his career.

🎤 Exciting New Ventures in Entertainment: Demonstrating his versatile talents, Cedric The Entertainer is currently engaging audiences with a unique blend of music and comedy in his sold-out residency, “Love & Laughter,” alongside multi-platinum artist Toni Braxton. This

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Investments 2 mins read

Charles Leclerc Invests in Chrono24

Charles Leclerc, the renowned Formula 1 driver and ambassador for Richard Mille, has made a strategic investment in Chrono24, a leading online platform for luxury watches. This move aligns with his interests in high-end timepieces and complements his role with Richard Mille, underscoring his growing involvement in the luxury watch market.

⌚ Deepening Ties in the Watch Industry: Leclerc’s investment in Chrono24 is a natural extension of his passion for luxury watches, evidenced by his ongoing ambassadorship with Richard Mille. By investing in Chrono24, he not only solidifies his status within the watch community but also diversifies his investment portfolio in a field he is genuinely passionate about.

🌐 Joining Forces with Prominent Investors: Leclerc joins other high-profile investors, including Cristiano

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Brand Ambassador 2 mins read

Cameron Brink Teams Up with Mattress Firm as Brand Ambassador

Cameron Brink, the standout basketball star represented by CAA, has partnered with Mattress Firm as their latest brand ambassador. This collaboration is part of Mattress Firm’s “Team Sleep Well” initiative, which emphasizes the importance of good sleep for overall wellness.

🛏️ Promoting Healthy Sleep: As a new ambassador for Mattress Firm, Cameron Brink will play a crucial role in promoting the brand’s mission to enhance sleep health across America. Her involvement is aimed at encouraging athletes and the broader public to recognize the significant impact of sleep on performance and quality of life.

🏃‍♂️ Joining Forces with Kenny Bednarek: Alongside Brink, professional runner Kenny Bednarek has also joined Team Sleep Well. Together, their endorsements will highlight their personal experiences with Mattress Firm products and underscore

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New Signings 2 mins read

Winston Duke Signs with M88 for Management

Winston Duke, celebrated for his dynamic roles in film and television, has signed with M88 for management, further solidifying his presence in the entertainment industry. He continues to be represented by Creative Artists Agency (CAA) for agency-related matters.

🎬 Expanding Professional Team: By choosing M88 for management, Winston Duke aims to enhance his career strategy and development. M88 is known for its dedicated approach to nurturing and expanding opportunities for its clients, which will complement Duke’s ongoing representation by CAA effectively.

🎥 Recent and Upcoming Projects: Duke has been making waves with his recent performance in David Leitch’s The Fall Guy, starring alongside notable actors Ryan Gosling and Emily Blunt. This role continues to build on his reputation for versatile acting prowess in both leading

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Film/TV 2 mins read

Kat Von D Signs with United Talent Agency for International Representation

Kat Von D, renowned tattoo artist, entrepreneur, and media personality, has expanded her representation by signing with United Talent Agency (UTA) for worldwide representation outside of the US and Canada. This strategic move is designed to bolster her international presence and ventures. She continues to be represented by Independent Artist Group for North America.

🌍 Global Expansion Strategy: By partnering with UTA for her international interests, Kat Von D aims to leverage UTA’s extensive global network and resources to enhance her reach and influence beyond North America. This collaboration will likely open new avenues in various entertainment and business sectors, reflecting her multifaceted career and interests.

🇺🇸 Continued North American Representation: Maintaining her relationship with Independent Artist Group for her activities in the US and Canada ensures continuity and stability in her core markets. This dual-agency approach allows Kat Von D to tailor

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Music 2 mins read

Elsa Y Elmar Joins Wasserman for Representation in North and South America

Elsa Y Elmar, the captivating singer-songwriter known for her unique blend of pop and soulful melodies, has signed with Wasserman for representation across North and South America. This strategic move aims to expand her reach and bolster her presence in these key music markets.

🎶 Expanding Representation: By partnering with Wasserman, Elsa Y Elmar is poised to tap into new opportunities in live performances and collaborations across the Americas. This partnership reflects a significant step in her career to engage with a broader audience and further establish her music internationally.

🇲🇽 Bookings in Mexico: While Wasserman will handle her bookings in North and South America, Elsa Y Elmar continues to manage her bookings in Mexico in-house. This arrangement allows for tailored strategies that cater specifically to her strong fanbase in Mexico.

🔄 Ongoing Management and PR: Elsa Y Elmar remains under the management of Vitalic Noise, ensuring

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Music 2 mins read

Kodak Black Signs with WME for Representation

Kodak Black, the influential rapper and music producer, has officially signed with William Morris Endeavor (WME) for representation, managed by Zach Iser. This move marks a significant development in Kodak Black’s career as he continues to expand his influence in the music industry.

🎵 Recent Musical Ventures: Kodak Black recently launched his new music label, Vulture Love Music, under which he released the compilation album Last Zombies on Earth. This initiative showcases his entrepreneurial spirit and commitment to fostering new music and talent within the industry.

📀 Previous Works and Achievements: Prior to his latest release, Kodak Black’s album When I was Dead was released last year, adding to his robust discography that continues to resonate with fans globally. He boasts nearly 30 million monthly listeners on Spotify, with top markets in major cities like Los Angeles, Chicago, Dallas, New York City, and Houston, underscoring his widespread

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