Latest News

Endorsement Deals 2 mins read

Hannah Stocking Promotes Maybelline in New Social Media Campaign

Social media influencer and content creator Hannah Stocking, represented by Underscore Talent, is making waves with her latest promotional work for Maybelline. Stocking, who initiated her partnership with the iconic beauty brand in February of this year, has been actively engaging her massive online audience through TikToks and Instagram Reels.

🎨 Dynamic Social Media Engagement: Stocking’s recent Maybelline promotion has captured significant attention, garnering over 10,000 likes and 250k views on Instagram Reels to date. Her creative content showcases Maybelline’s products in action, highlighting their appeal to a young, style-conscious demographic.

📱 Impressive Social Media Influence: With a formidable digital presence, Stocking boasts over 26 million followers on Instagram and more than 28 million on TikTok. Her content consistently achieves high engagement rates, making her one of the top influencers in the beauty and lifestyle space. On YouTube,

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Brand Ambassador 2 mins read

John Legend Named Brand Ambassador for Montblanc’s Legend Fragrance Line

Grammy Award-winning artist John Legend has been announced as the new brand ambassador for Montblanc’s prestigious Legend fragrance line. Represented by WME for brand partnerships, Legend’s collaboration with Montblanc is set to elevate the brand’s visibility and appeal across global markets.

🌿 Fronting the Hero Collection: John Legend will represent all five fragrances of Montblanc’s hero collection, which has been capturing the essence of sophistication and allure since its first launch in 2011. The most recent addition, Legend Blue, debuted in February 2023, retailing at $115.

🎤 Recent Montblanc Engagement: In a foreshadowing move, Legend performed at Montblanc’s 100th anniversary celebration in Los Angeles last month, where he hinted at an upcoming collaboration with the brand. This event set the stage for his formal introduction as the face of the Legend line.

📱 Broad Social Media Reach: With

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Campaigns 2 mins read

Elle Fanning to Star in Roku Gin’s ‘Come Alive with the Seasons’ Campaign

The House of Suntory has unveiled its latest marketing endeavor for Roku Gin, featuring acclaimed actress Elle Fanning in a new campaign titled ‘Come Alive with the Seasons.’ This initiative is a collaboration with esteemed filmmaker Sofia Coppola, promising a blend of cinematic artistry and exquisite branding.

🍸 A Cinematic Collaboration: Elle Fanning, known for her captivating performances in both film and fashion, joins forces with director Sofia Coppola to bring a unique vision to the Roku Gin campaign. This partnership aims to encapsulate the essence of the seasons, which is central to Roku Gin’s identity, celebrating the traditional Japanese craft of gin-making.

🎬 Elle Fanning’s Brand Partnerships: Prior to her role with Roku Gin, Elle Fanning has been the face of several high-profile brands, including Alexander McQueen, Cartier, and Longchamp,

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Sports 2 mins read

Shawn Johnson East Teams Up with Barilla as Brand Ambassador for Protein+ Pasta

Shawn Johnson East, the celebrated American gymnast and multifaceted public figure, has been named the new brand ambassador for Barilla. Represented by Gersh Agency, Johnson East’s new role aligns with her commitment to promoting healthy lifestyles and balanced nutrition.

🍝 Joining a Prestigious Lineup: As the face of Barilla Protein+ Pasta, Shawn Johnson East joins an impressive roster of athletes who have endorsed Barilla, including tennis sensation Coco Gauff and Olympic skier Mikaela Shiffrin. Together, they highlight the brand’s focus on supporting active and health-conscious lifestyles.

🏅 A Versatile Career: Shawn Johnson East has not only left her mark in the world of gymnastics but has also authored a New York Times bestseller, launched successful businesses, enjoyed a broadcasting

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Digital 2 mins read

CAA Signs YouTube Star Justin Watkins aka ThinkNoodles

Creative Artists Agency (CAA) has officially signed Justin Watkins, better known by his YouTube alias ThinkNoodles, as he continues to expand his influence in the digital content sphere. This partnership marks a significant milestone in Watkins’ career, which has been characterized by a strong presence on YouTube and other social media platforms.

🎮 Impressive YouTube Presence: ThinkNoodles has become a major force on YouTube with a focus on gaming content, particularly Roblox and other popular games. Watkins averages 100 million views per month and more than one million views per video, showcasing his ability to engage and entertain a vast audience. His channel has accumulated a remarkable 4.5 billion lifetime views over more than a decade of content creation.

📱 Social Media Reach: Beyond YouTube, Watkins maintains a significant following on other platforms, with over 100k followers on TikTok and over 300k on Instagram. His diverse social media presence allows him to connect with fans across multiple channels, enhancing

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Sports 2 mins read

WWE Star CM Punk Signs With Paradigm for Representation

CM Punk, the renowned professional wrestler and mixed martial artist, has officially signed with Paradigm for representation, marking a new chapter in his illustrious career. This move follows his previous representation by Matthew Olson, Harry Fotopoulos, and David Koonin at CAA.

🤼 Legendary Wrestling Career: CM Punk is celebrated for his significant impact in the wrestling world, particularly during his tenure with WWE from 2005 to 2014, where he captured multiple championships, including the WWE Championship and the World Heavyweight Championship. His dynamic presence and mastery of the sport have made him a fan favorite.

👊 Ventures Beyond WWE: After his initial run in WWE, CM Punk explored other combat sports, including a notable stint in the UFC under a multi-fight

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Brand Ambassador 2 mins read

Trent Alexander-Arnold Joins Guess Jeans as Brand Ambassador

Trent Alexander-Arnold, the renowned footballer known for his dynamic play as a defender for Liverpool FC, has been named the new brand ambassador for Guess Jeans. This partnership highlights his influential style both on and off the pitch.

👖 New Face of Guess Jeans: Alexander-Arnold’s appointment as the brand ambassador for Guess Jeans aligns with the brand’s strategy to associate with high-profile sports figures who have a strong fashion sense. Guess aims to leverage his youthful appeal and style to resonate with a global audience.

🏅 Impressive Endorsement Portfolio: Represented by PLG Group, Alexander-Arnold has an extensive history of brand endorsements, including major names like Adidas, Under Armour, eFootball, Red

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Uncategorized 2 mins read

Kelly Oubre Jr. Signs with CAA for Representation

Kelly Oubre Jr., the dynamic forward for the Philadelphia 76ers, has made a significant move in his professional career by signing with Creative Artists Agency (CAA) for representation, transitioning from his previous agent, Torrel Harris of Unique Sports Management.

🏀 Professional Basketball Career: Known for his athletic prowess on the court, Oubre brings a vibrant energy to the game. His move to CAA, a leading entertainment and sports agency, suggests a strategic focus on expanding his opportunities both on and off the court.

👟 Endorsements and Personal Brand: Oubre has a history of partnerships with several high-profile brands, including Neiman Marcus and Converse. He also supports Shhy Beauty, a brand founded by his wife, and runs his own lifestyle brand, DopeSoul, which reflects his personal style and philosophy.

📈 Social Media Influence: With over a million followers

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Music Festivals 2 mins read

Agencies Behind Glastonbury Festival

As the iconic Glastonbury Festival celebrates over 53 years in Somerset, England, we took a closer look at the agencies behind this year’s stellar line-up. Using Booking Agent Info’s music industry directory, we identified the representation of the artists performing at this legendary event (with a bit of rounding).Wasserman leads the charge with 20% of the line-up. Their impressive roster includes SZA, Disclosure, Ghetts, Honey Dijon, Sampha, Jamie xx, and many more.

WME follows closely with 18%. They bring a diverse mix of genres to the festival, representing heavy-hitters such as Janelle Monáe, Little Simz, Coldplay, Headie One, and Peggy Gou.CAA holds 14% of the line-up, with artists like Shania Twain, Corinne Bailey Rae, Avril Lavigne, and others under their wing.ATC Live accounts for 12% of the performers, including Steel Pulse, Blondshell, Baxter Dury, and others.UTA comes in with 11%, representing talents like Masego, Kenya Grace, Bonobo, and others.Primary Talent International covers 4%, with acts such as Two Door Cinema Club, Kneecap, and The Streets.Several agencies

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Agencies Behind Glastonbury
Brand Ambassador 2 mins read

Harry Kane Joins Allianz as Global Ambassador

Harry Kane, renowned footballer and captain of the England national team, has been announced as the new global ambassador for Allianz, one of the world’s leading insurance and asset management companies. This partnership highlights Kane’s commitment to leveraging his platform for broader societal impact, particularly in the realm of mental health.

🏆 Expanding Influence Beyond Football: While Harry Kane is celebrated for his football prowess, his role as an ambassador for Allianz underscores his dedication to activities beyond the pitch. Kane is an active investor and a vocal advocate for mental health, having launched the Harry Kane Foundation (HKF) in October 2022. The foundation aims to transform societal attitudes toward mental health, especially among younger generations.

🌐 Joining a Prestigious Roster: As an Allianz ambassador, Kane aligns with other high-profile ambassadors such as Nico Rosberg, a former Formula 1 World Champion, and Marc

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Film/TV 2 mins read

London Hughes Joins Artists First for Management

London Hughes, a standout comedian and actress, has inked a management deal with Artists First, known for their roster of top-tier talent in the entertainment industry. This partnership marks a new chapter in Hughes’ career as she continues to make significant strides in comedy and acting.

🎭 Significant Career Milestones: Hughes made history in 2019 by becoming the first British Black woman to be nominated for the Edinburgh Festival Fringe’s Best Show Award with her performance in “To Catch a D*ck.” Her unique style and impactful performances have set her apart in the comedy landscape.

🌐 Continued Representation: While joining Artists First for management, Hughes maintains her agency ties with United Talent Agency in the US and Curtis Brown in the UK. These collaborations ensure she has strong support on both sides of the Atlantic, aligning her for broader international opportunities.

🎤

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Endorsement Deals 2 mins read

Flavor Flav Champions Red Lobster’s Crabfest in New Campaign

In a bold move to rejuvenate its brand amid financial restructuring, Red Lobster has partnered with iconic rapper and reality TV star Flavor Flav to promote its annual Crabfest. This collaboration arrives as the seafood chain navigates through Chapter 11 bankruptcy protection and aims to recover from closing 93 of its over 600 locations.

🦀 Crabfest Campaign with Flavor Flav: Known for his energetic persona and wide appeal, Flavor Flav is featured in a newly released ad commercial for Crabfest, which is actively being promoted across social media outlets. This strategic use of Flavor Flav’s star power is intended to draw significant attention and drive customer traffic to Red Lobster during this pivotal period.

📈 Flavor Flav’s Rich Endorsement History: Flavor Flav has a substantial track record of successful brand endorsements, having previously aligned with Sprint, Dr. Pepper, Pepsi,

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Brand Ambassador 2 mins read

Jude Bellingham Named New Ambassador for Kim Kardashian’s SKIMS

Jude Bellingham, the rising soccer star managed by his own company, Bello and Bello, has been announced as the latest ambassador for SKIMS, the innovative solutionwear brand founded by Kim Kardashian. This collaboration marks a significant alignment between one of the most exciting talents in sports and a leading brand in fashion and lifestyle.

👕 Expanding SKIMS’ Athletic Partnerships: Bellingham’s partnership with SKIMS highlights the brand’s ongoing strategy to diversify its ambassador portfolio, which includes a mix of celebrities and athletes like Ice Spice, PinkPantheress, Brittany Mahomes, Caleb Love, Cameron

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Uncategorized 2 mins read

India Amarteifio Joins United Talent Agency (UTA)

India Amarteifio, known for her roles in “Queen Charlotte: A Bridgerton Story” and other notable series, has expanded her representation by signing with United Talent Agency (UTA). This strategic move is set to bolster her burgeoning career in international cinema and television.

🎬 Continued Representation in the UK: While broadening her reach with UTA, Amarteifio maintains strong ties in the UK through her ongoing representation with Hamilton Hodell. This dual representation enhances her ability to navigate opportunities across both the UK and international markets effectively.

📺 Recent and Notable Roles: India Amarteifio has made significant impacts with her performances in “Queen Charlotte: A Bridgerton Story,” as well as in “The Tunnel,” “Doctor Who,” and “The Midwich Cuckoos.” Her diverse roles showcase her versatility and depth as an actress.

🔄 PR and Media Relations:

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Music 2 mins read

Natalia Lafourcade Signs with United Talent Agency (UTA)

Natalia Lafourcade, the acclaimed Mexican singer-songwriter, has transitioned to United Talent Agency (UTA) for representation, moving from her previous affiliations with Sound Talent Group and One Fiinix Agency. This change marks a significant step in her illustrious career as she continues to make waves in the Latin music scene.

🎵 Grammy-Winning Music: Lafourcade’s recent album, “De Todas las Flores,” her first in seven years, received critical acclaim and won the Grammy for Best Latin Rock or Alternative Album in 2024. This accolade underscores her enduring talent and innovation in Latin music.

🌍 Global Listener Base: With over 11 million monthly listeners on Spotify, Lafourcade’s music resonates widely, particularly in cities like Mexico City, Santiago, Bogota, Guadalajara, and Puebla City. Her deep connection to her roots and universal appeal have cemented her status

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Brand Ambassador 2 mins read

DJ Khaled Becomes Brand Ambassador for Nesquik

DJ Khaled, the renowned music mogul and social media powerhouse, has been unveiled as the latest brand ambassador for Nesquik. This partnership aligns the vibrant personality of DJ Khaled with the fun and youthful spirit of Nesquik, a brand also endorsed by celebrities like Ariana Grande.

🥤 Expanding Nesquik’s Celebrity Roster: By bringing DJ Khaled on board, Nesquik continues to leverage high-profile endorsements to enhance its brand appeal and reach. DJ Khaled’s wide influence and charismatic presence are expected to invigorate the brand’s image and connect with a broader audience.

🎵 A History of Diverse Endorsements: Throughout his career, DJ Khaled has been a popular figure for brand endorsements, collaborating with companies ranging from PacSun and Weight Watchers to Zappos

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Campaigns 2 mins read

Ice Cube Partners with Jack in the Box for Creative Campaign

Iconic rapper and entrepreneur Ice Cube has teamed up with fast-food giant Jack in the Box to launch a new iteration of the beloved Munchie Meal, reigniting a collaboration that began with his hit song “Jack N The Box” sixteen years ago. This partnership marks a nostalgic reunion between two California legends, blending classic flavors with iconic beats.

🍔 A Fresh Take on the Munchie Meal: Ice Cube will bring his unique flair to the latest Munchie Meal, ensuring it resonates with fans of both the artist and the fast-food brand. This collaboration includes a series of innovative advertisements featuring Jack Box, the charismatic CEO (and mascot) of Jack in the Box, set to launch on June 3rd.

🎵 Musical Integration: Each ad will showcase Ice Cube’s original song “Jack N The Box,” integrating his music with the brand’s creative messaging. This approach not only highlights the meal but also celebrates Ice Cube’s lasting impact on music and culture.

🏀 Entrepreneurial Ventures: Beyond

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Music 2 mins read

Davido Signs with Wasserman for Worldwide Representation

Nigerian superstar Davido has taken a significant step in his international music career by signing with Wasserman for worldwide representation, excluding Africa. This move from his previous agency, United Talent Agency, is set to broaden his global reach and influence in the music industry.

🎤 Strategic Agency Partnership: At Wasserman, Davido will be represented by De’Mont Callender and Shay Royale, who are positioned to propel his career further on the global stage. This partnership aims to leverage Wasserman’s robust network and industry expertise to enhance Davido’s visibility and opportunities worldwide.

🎵 Continued Musical Success: Davido’s musical journey continues to impress, with his last album “Timeless” released through Columbia/Sony showcasing his evolution as an artist. His ability to blend Afrobeat with global music trends has made him a household name in his top

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Music 2 mins read

Benson Boone Signs with WME for Representation

Emerging music talent Benson Boone has signed with WME for representation, marking a significant step in his burgeoning career. Previously represented by Wasserman, Boone’s move to WME aligns him with some of the industry’s top talents under the guidance of his new agents, Kirk Sommer and Lucy Dickins.

🎤 Dynamic Representation Team: At WME, Benson Boone will be represented by Kirk Sommer and Lucy Dickins, who is known for her roster of high-profile artists such as Broods, Chet Faker, and Carly Rae Jepsen. This strategic representation is poised to open new doors and propel Boone’s career to new heights.

🎵 Continued Management and Upcoming Performances: Boone continues to be managed by Reynolds

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Music 2 mins read

D’Angelo Signs with Wasserman for Worldwide Representation

Grammy-winning artist D’Angelo has transitioned to Wasserman for worldwide representation, marking a significant move in his illustrious music career. Previously represented by Jeremy Holgersen at IAG and before that, United Talent Agency, this new partnership with Wasserman is set to open new avenues for his artistic endeavors.

🎵 A Celebrated Musical Journey: D’Angelo, known for his profound impact on the neo-soul genre, has a rich history of critically acclaimed works, including his latest album “Black Messiah” released through RCA Records. His music consistently pushes the boundaries of soul and R&B, earning him a dedicated fan base and widespread acclaim.

🎤 Recent Collaborations: His most recent musical venture includes a collaboration with Jay-Z and Jeymes Samuel for the soundtrack of “Book of Clarence,” showcasing his enduring relevance and versatility in the music

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