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Brand Ambassador 2 mins read

Eliud Kipchoge Named Brand Ambassador for Shokz Headphones

Eliud Kipchoge, the world-renowned marathon runner, has joined forces with Shokz Headphones as their new brand ambassador. Represented by Global Sports Communication, Kipchoge is set to elevate the brand’s visibility and appeal through his unparalleled status in the athletics world.

🏃‍♂️ Shokz Headphones Partnership: Shokz, known for their innovative bone conduction technology that allows athletes to listen to music while remaining aware of their surroundings, aligns perfectly with Kipchoge’s dedication to excellence in training and performance. His role will involve endorsing the brand’s latest products, emphasizing their utility in enhancing athletic training and performance.

🌍 Joining Elite Endorsers: Kipchoge is in good company, joining other prominent figures such as Eilish McColgan and Sebastian Pannek who have also endorsed Shokz. This group of elite athletes enhances the brand’s credibility and highlights its commitment to supporting sports professionals with cutting-edge audio technology.

👟 Previous Brand Partnerships: Prior

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Music 2 mins read

Sexyy Red Takes Center Stage in New Au Vodka Campaign

Sexyy Red, the dynamic artist known for her vibrant presence and energetic music, is now the face of a new advertising campaign for Au Vodka, co-owned by Charlie Sloth. This collaboration taps into her substantial influence and unique style to promote the premium vodka brand.

🍸 Au Vodka’s Latest Promotion: Sexyy Red’s involvement with Au Vodka includes starring in a compelling new ad that highlights the luxurious and bold spirit of the brand. The campaign leverages her charismatic personality and connection with her audience to bring a fresh and exciting perspective to the vodka market.

🎶 Recent Musical Achievements: Coinciding with the campaign, Sexyy Red has been riding high on the success of her third album, “In Sexyy We Trust,” released last month. Her musical career continues to ascend, paralleling her increasing visibility in the lifestyle and beverage sectors.

📲 Social Media Impact: Promoting the campaign through her Instagram, where she boasts over 4 million followers with an impressive engagement rate of over 9.5%, and on TikTok, with

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Sports 2 mins read

Tom Brady Partners with Gopuff to Promote TB12 Health Products

Tom Brady, the NFL Hall of Fame inductee and renowned quarterback, has expanded his partnership with Gopuff, the delivery service, by not only investing in the company but also curating a new health and wellness category featuring his TB12 health products.

🏈 Deepening Involvement with Gopuff: Already an investor, Tom Brady is now taking a more hands-on role with Gopuff. He will be involved in content creation, product development, and spearheading initiatives that align with his interests in health and wellness. This collaboration emphasizes Brady’s commitment to promoting healthier lifestyles and making wellness products more accessible to the public.

🌱 Curating Health and Wellness: Brady’s involvement includes curating a “Brady Bag” collection and a health and wellness category on Gopuff. These collections are themed around specific events and are designed to promote a balanced, healthy lifestyle, reflective of Brady’s TB12 philosophy which focuses on holistic health and sustainable peak performance.

🚀 Branding and Endorsements: Throughout

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Endorsement Deals 2 mins read

NBA Champion Jrue Holiday Announced as New Brand Ambassador for Zenni Optical

Zenni Optical, a leader in online eyewear retail and the Official Eyewear Partner of the Boston Celtics, is thrilled to welcome Jrue Holiday, the celebrated guard for the Boston Celtics, as its latest brand ambassador. This partnership enhances Zenni Optical’s connection with sports fans and broadens its appeal through the association with one of basketball’s most respected figures.

🏀 Jrue Holiday’s Stellar Career: Jrue Holiday is not only a 2x NBA champion and 2x All-Star but also an Olympian, bringing a high level of athleticism and recognition to the Zenni brand. His remarkable skills on the court and his professional demeanor off it make him an ideal representative for any brand, especially one looking to strengthen its ties with the sports community.

👓 Strategic Partnership: Aligning with Jrue Holiday supports Zenni Optical’s strategy to integrate its products with lifestyle and performance. As the Official Eyewear Partner of the Boston Celtics, Zenni aims to showcase the durability, style, and utility of its eyewear through high-profile athletes who embody these

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K-Pop 2 mins read

BLACKPINK’s Jennie Stars in Beats Solo Buds and Headphones Campaign

Jennie, a prominent member of the global K-pop sensation BLACKPINK, is showcasing her star power in the latest advertising campaign for Beats Solo Buds and headphones. This collaboration highlights her influence and appeal in the international market, making her a perfect fit for promoting Beats’ new line of audio products.

🎧 New Beats Campaign: Jennie brings her signature style and charisma to the Beats campaign, which aims to connect with a younger, tech-savvy audience. Known for their premium sound quality and stylish design, Beats headphones and Solo Buds are expected to benefit greatly from Jennie’s endorsement, appealing to both music enthusiasts and fashion-forward consumers.

🌟 Expanding Brand Partnerships: Jennie’s collaboration with Beats adds to her growing list of high-profile partnerships, including Adidas, Calvin Klein, and Gentle Monster back in April. These collaborations have not only enhanced her visibility

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Management Signings 2 mins read

The Black Keys Sign New Management Deal with Red Light Management

The Black Keys, the celebrated American rock duo, have entered into a new management agreement with Red Light Management. This significant move comes on the heels of their recent departure from Irving Azoff and Steve Moir at Full Stop Management.

🎵 New Management Chapter: After a brief stint with Azoff starting in 2021, which followed their long-term collaboration with John Peets at Q Prime Management, The Black Keys are turning a new page in their illustrious career. Red Light Management, known for its expansive roster and strategic industry positioning, will now oversee the duo’s future projects and engagements.

🎤 Recent Releases and Achievements: The Black Keys continue to make waves in the music scene with their latest album, “The Ohio Players,” released through Nonesuch Records, a subsidiary of Warner Music. This album adds to their rich discography known for blending classic blues with modern rock elements.

🌍 Global Listener Base: With over 12 million monthly listeners on Spotify, The Black Keys maintain a robust global presence. Their music resonates

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Sports 2 mins read

Vinicius Jr. Teams Up with Dirt Is Good as Brand Ambassador

Vinicius Jr., the dynamic Brazilian footballer, has been announced as the latest global brand ambassador for Dirt Is Good, the leading laundry brand known internationally under names such as Persil, OMO, Breeze, Skip, and Surf Excel. This partnership adds to his growing portfolio of high-profile endorsements and solidifies his status as a sought-after figure in sports marketing.

⚽ Expanding Brand Partnership: As part of the Dirt Is Good campaign, Vini Jr joins forces with Bukayo Saka of Arsenal FC and England, enhancing the brand’s connection with young, energetic sports enthusiasts who resonate with the brand’s message of embracing life’s adventures without worrying about stains. Dirt Is Good promotes the idea that getting dirty is a part of active and healthy development, a message that aligns well with the active lifestyles of both athletes.

🌍 Global Influence and Appeal: Represented by Roc Nation, Vini Jr continues to make significant

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Music 2 mins read

Buju Banton Signs with WME Agency for Representation

Reggae and dancehall legend Buju Banton has officially signed with William Morris Endeavor (WME) for representation, marking a significant move in his illustrious career. This partnership aims to expand his global presence and explore new opportunities across various entertainment sectors.

🎶 Expanding Global Reach: WME, known for its extensive network and industry prowess, will represent Buju Banton as he continues to influence the music scene worldwide. This collaboration is set to open doors for further international tours, recordings, and potentially crossover projects that leverage Banton’s unique sound and massive following.

🔊 Management and Ongoing Projects: Buju Banton continues to be managed by Joseph “Joey Budafuco” Louis at Rockers Island Entertainment, ensuring continuity in his career management and strategic direction. This long-standing partnership has been instrumental in navigating Banton’s resurgence in the music industry following his return to performance and recording.

🌍 Listener Base and Market Influence: Banton boasts over 1.5 million

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Music 2 mins read

Suki Waterhouse Stars in Sonos’ First Headphones Campaign

Suki Waterhouse, celebrated musician and actor, is the face of Sonos’ inaugural campaign for their latest product, the Sonos Ace headphones. Represented by CAA, Waterhouse brings her distinctive style and artistic flair to the forefront of this new venture.

🎧 Introducing Sonos Ace Headphones: In this campaign, Waterhouse showcases the Sonos Ace headphones, highlighting their state-of-the-art audio technology and sleek design. Sonos, known for its innovative sound solutions, aims to capture a broader audience with its first foray into the personal audio space.

🌟 Celebrity Endorsements: Waterhouse joins a lineup of notable personalities who have endorsed Sonos, including Janelle Monae, enhancing the brand’s appeal through celebrity association. This strategy underscores Sonos’ commitment to integrating culture and tech, appealing to a style-conscious market.

👗 Previous Brand Partnerships: Suki Waterhouse has a

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Brand Ambassador 2 mins read

Thiago Silva Joins Superbet as Brand Ambassador

Thiago Silva, the renowned footballer known for his defensive prowess, has been announced as the new brand ambassador for Superbet, a major player in the sports betting industry. This partnership leverages Silva’s global appeal and follows his previous successful endorsements.

🏅 New Partnership: Silva’s role as Superbet’s ambassador will involve various promotional activities aimed at engaging sports betting enthusiasts around the world. His strong reputation and professional integrity align well with Superbet’s commitment to responsible and exciting sports engagement.

🌍 Previous Endorsements: Prior to joining Superbet, Thiago Silva has been associated with several other brands, enhancing his visibility off the pitch. His endorsements include relationships with ONE Hyperbarics, Puma, and Trivago, showcasing his broad appeal across

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Agency Signing 2 mins read

Actress Avantika Signs with United Talent Agency (UTA)

Avantika, a rising star in the entertainment industry, has officially signed with United Talent Agency (UTA), marking a significant transition from her previous representation by Greene Talent. This new partnership underscores her burgeoning career in film and television.

🎬 Expanding Representation: UTA, known for its dynamic roster and strong industry connections, will now represent Avantika as she continues to navigate her promising acting career. This strategic move is poised to open up more significant opportunities and enhance her visibility in the competitive entertainment landscape.

📺 Continued Management: Avantika remains under the management of Raj Raghavan at ColorCreative, ensuring continuity in her career strategy and day-to-day management. This ongoing partnership will help maintain a consistent approach to her projects and public image.

🌟 Recent Roles and Achievements: Avantika has recently taken on lead roles

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Endorsement Deals 2 mins read

Olympian Suni Lee Named Brand Ambassador for KISS Products’ Salon X-tend Starter Kit

Suni Lee, the acclaimed Olympic gymnast, has been announced as the new brand ambassador for KISS Products‘ innovative at-home nail curing system, the Salon X-tend Starter Kit. Represented by Britt St. George at SMITH & SAINT, Lee continues to expand her presence in the beauty and lifestyle sectors with this latest partnership.

🎖️ Olympic Journey Continues: As the 21-year-old gymnast prepares for the 2024 Paris Olympics USA Team Trials starting June 27, her collaboration with KISS Products highlights her off-the-mat endeavors and her influence in the beauty industry. Lee’s dynamic appeal and athletic prowess make her an ideal figure to represent the Salon X-tend Starter Kit, designed to bring professional nail care into consumers’ homes.

💅 About the Salon X-tend Starter Kit: This new product from KISS offers an at-home solution for long-lasting nail enhancements, reflecting the brand’s commitment to innovation in beauty technology. With Lee at the forefront, KISS aims to appeal to a young, active audience

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Sports 2 mins read

Athleta Launches New Campaign Featuring Simone Biles Ahead of Paris Olympics

Athleta has teamed up with gymnastics superstar Simone Biles for a compelling new ad campaign as the world gears up for the Paris Olympics. This campaign showcases Biles training in an empty gym, emphasizing her dedication and the awe-inspiring complexity of her routines, underscored by the musical refrain “just because she can”—a powerful reference to her well-known answer to why she attempts such challenging maneuvers.

🤸‍♀️ Highlighting Olympic Readiness: The ad aims to capture the essence of Biles’ unparalleled skill and the intense preparation

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Brand Ambassador 2 mins read

Rihanna Named New Brand Amassdor of J’Adore by Parfums Christian Dior

Rihanna, the global music icon and business mogul, has been unveiled as the new brand ambassador for J’Adore, the blockbuster women’s fragrance from Parfums Christian Dior. This announcement marks a significant shift as Rihanna steps into a role previously held by Charlize Theron, who fronted the fragrance for two decades.

🌺 A New Era for J’Adore: Rihanna’s appointment as the face of J’Adore introduces a fresh vision for the fragrance. Known for her bold style and influential presence in both the entertainment and fashion industries, Rihanna’s alignment with J’Adore is poised to rejuvenate and reshape the brand’s image, appealing to both long-time fans and a new generation of fragrance enthusiasts.

🌟 Continuing a Legacy: Charlize Theron has transitioned to becoming Dior’s jewelry and skincare ambassador, a role announced

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Hip-Hop 2 mins read

Terrace Martin Joins United Talent Agency (UTA)

Terrace Martin, the acclaimed musician, producer, and songwriter, has signed with United Talent Agency (UTA) for representation, transitioning from his previous association with Independent Artist Group (IAG). This strategic move aligns with Martin’s growing influence in the music industry and his expanding career prospects.

🎷 Expanding Representation: UTA, known for its robust roster of artists across various entertainment sectors, will now represent Terrace Martin as he continues to build on his prolific career in music production and performance. UTA’s resources and industry connections are expected to open new avenues for Martin, enhancing his visibility and opportunities in the global music scene.

🎤 Continued Public Relations Support: For public relations efforts, Martin will continue his collaboration with Biz3, ensuring that his public image and media interactions are managed effectively. Biz3’s experience in handling high-profile clients in the music

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New Signings 2 mins read

Comedian and Social Media Star Druski Signs with WME Agency

Druski, renowned for his comedic talent and substantial social media presence, has recently signed with William Morris Endeavor (WME), marking a significant transition from his previous representation at United Talent Agency.

🌐 WME’s New Addition: Druski brings a dynamic blend of comedy and social media influence to WME. His engaging personality and unique content have made him a favorite among digital audiences, perfectly aligning with WME’s diverse and vibrant roster of talents.

📱 Social Media Impact: With over 7 million followers on Instagram and a robust 4% engagement rate, along with over 6 million followers on TikTok boasting nearly 5% engagement, Druski’s influence extends far across the social media landscape. His ability to connect and entertain a wide audience is a testament to his appeal and relevance in today’s digital age.

🎤 Endorsement and Tour Success: Druski has secured several high-profile endorsement deals with brands like PrizePicks, Google

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Padel 2 mins read

WME Sports Signs World Padel Tour’s Number 1, Arturo Coello

Arturo Coello, currently ranked number one on the World Padel Tour, has signed with WME Sports to be part of their newly established Padel Group. This move places Coello at the forefront of the agency’s efforts to expand into the rapidly growing sport of padel tennis.

🎾 WME’s Padel Group Initiative: WME Sports has launched a Padel Group dedicated to representing players from the world of padel tennis, a sport gaining considerable global traction. By signing a top talent like Coello, WME Sports is solidifying its commitment to nurturing and promoting elite athletes in this exciting field.

👥 Representation and Management: Arturo Coello will be represented by Hernan Auguste and Daniel God, both of whom bring significant expertise in the sport. Coello will continue to be managed by Miguel Sanchez, ensuring a cohesive and strategic approach to his career development and business opportunities.

📈 Endorsement Portfolio: In 2023, Coello expanded his endorsement portfolio by partnering with luxury brand Golden Goose. This deal adds to a list of impressive sponsorships including Kollin, 4on, Head Padel, and Phillips, highlighting his marketability

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Music 2 mins read

Taylor Dayne Signs with Red Light Management

Taylor Dayne, the iconic singer known for her powerful voice and chart-topping hits, has recently signed with Red Light Management. She will be represented by Ben Pogue and Mitchell Solarek, who are set to steer her dynamic career forward. This new management deal is poised to open up fresh avenues and opportunities for Dayne in the evolving music landscape.

🎤 New Management Team: Joining forces with Red Light Management, known for their extensive experience and successful artist roster, Taylor Dayne is ensuring that her career is in capable hands. Ben Pogue and Mitchell Solarek bring their own unique expertise and industry knowledge, which will be instrumental in expanding Dayne’s influence and reach in the music industry.

🌍 Global Listener Base: Taylor Dayne continues to enjoy a robust following with over 2.5 million listeners on Spotify, demonstrating her enduring appeal. Her music resonates widely, with top markets including Santiago, London, Sydney, Melbourne, and Sao Paulo. Her global reach highlights her versatility and the timeless quality of her music.

🎉 Upcoming Performances: Dayne is scheduled to perform at the Baton Rouge

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New Signings 2 mins read

Perel Signs with Red Light Management

Perel, the rising star in the electronic music scene, has recently signed with Red Light Management. She will be represented by Leon Alexander, who will help guide her burgeoning career. Perel continues her partnership with United Talent Agency for worldwide bookings outside of North America and with Prisma Artists for her North American engagements.

🎵 Expanding Representation: This new management deal with Red Light Management marks a significant step in Perel’s career as she aims to expand her presence and reach in the music industry. Red Light Management is known for its expertise in developing artists’ careers and providing comprehensive management services, making it a fitting home for Perel.

🌍 Global Presence in Music: Perel has captured the attention of the electronic music community with her unique sound. She boasts around 50,000 monthly listeners on Spotify, with her top markets including Berlin, Paris, Vilnius, Hamburg, and Amsterdam. Her music resonates across a diverse audience, reflecting her ability to blend different electronic genres seamlessly.

📅 What’s Next for

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Endorsement Deals 2 mins read

BlackPink’s Rosé New Endorsement Deal with Puma

Rosé, the renowned South Korean singer and member of the global K-pop sensation BlackPink, has been announced as the new global brand ambassador for Puma. This collaboration marks a significant addition to Puma’s lineup of high-profile partnerships and represents a strategic alliance in the competitive sportswear market.

👟 Joining an Elite Group: Rosé steps into a role previously held by some of the biggest names in the music and fashion industries, including Rihanna, A$AP Rocky, Dua Lipa, and Skepta. Her global influence and style align perfectly with Puma’s brand identity, which blends athletic performance with contemporary aesthetics.

🎵 Musical Achievements: Rosé’s musical career continues to thrive with her last

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