Latest News

Sports 2 mins read

Lewis Hamilton Signs New Endorsement Deal with CFI

Formula 1 champion Lewis Hamilton has signed a new endorsement deal with CFI, becoming their global brand ambassador. This partnership aims to further both parties’ shared goal for a better, more equal future. As part of the agreement, CFI will make a donation to Hamilton’s Mission 44 organization, a charity launched by Hamilton that is working to build a fairer, more inclusive future for young people around the world.

Mission 44: Mission 44 invests in solutions that empower young people to overcome social injustice, leveraging Hamilton’s personal experiences to create a positive impact. The organization focuses on creating opportunities and addressing systemic issues that hinder the progress of young individuals, ensuring they have the resources and support needed to succeed.

CFI’s Commitment: In line with these values, CFI reinforces its commitment to enhancing involvement in social responsibility initiatives and driving community engagement. Partnering with

… Read More
PR Signings 2 mins read

UB40 Featuring Ali Campbell Hires Swell PR for Public Relations

UB40 Featuring Ali Campbell has enlisted Swell PR for their public relations efforts. Chris Latham will serve as the point publicist for the legendary reggae band.

Band Legacy: UB40, formed in Birmingham, England, in 1978, is one of the most iconic reggae bands in music history. Known for their smooth reggae sound infused with a pop sensibility, the band has enjoyed a career spanning over four decades. UB40’s hits include timeless classics like “Red Red Wine,” “Kingston Town,” “Can’t Help Falling in Love,” and “Here I Am (Come and Take Me).”

Ali Campbell’s Contribution: Ali Campbell, the lead vocalist, co-founded UB40 and has been instrumental in the band’s success. His distinctive voice and charismatic stage presence have been key elements in UB40’s enduring appeal. Campbell has also pursued a successful solo career, further showcasing his talent and versatility.

Accolades and Achievements: UB40 has sold over 70 million records worldwide and has been nominated for several Grammy Awards. They have also received multiple BRIT Award nominations. Their music continues to resonate

… Read More
Film/TV 1 mins read

Steve Harvey Signs with CAA for Representation

Steve Harvey, the multifaceted entertainer and entrepreneur, has signed with CAA for representation. He is still managed by his own company, Steve Harvey Global. Harvey, who was previously with WME, continues to be a significant presence in various media formats.

Career Highlights: Harvey is widely known for his roles as the host of “Family Feud,” “Celebrity Family Feud,” and “Family Feud Africa.” He also presides over “Judge Steve Harvey” and the popular national radio show “The Steve Harvey Morning Show.” His dynamic hosting skills and charismatic personality have made him a beloved figure in entertainment.

Management and Production: Through Steve Harvey Global, Harvey manages various aspects of his expansive career, from television and radio to production and philanthropy. His company oversees a range of projects that highlight his versatility and entrepreneurial spirit.

Industry

… Read More
Music 2 mins read

DaBaby Signs with WME for Representation

DaBaby, the acclaimed rapper known for his energetic style and prolific output, has signed with WME for representation. He continues to be managed by Arnold Taylor of South Coast Music Group and Cory Litwin of Range Media.

Recent Releases: Earlier this month, DaBaby released the single “Nan” via South Coast Music Group and Interscope Records, adding another hit to his extensive catalog.

Spotify Popularity: As a very popular artist, DaBaby boasts over 26,000,000 monthly listeners on Spotify, reflecting his wide-reaching influence and strong fanbase.

Career Highlights: DaBaby, born Jonathan Lyndale Kirk, has made significant waves in the rap industry with chart-topping albums like “Kirk” and “Blame

… Read More
Agency Signing 1 mins read

Lil Durk Signs with Wasserman for Representation

Lil Durk, the influential rapper and songwriter, has signed with Wasserman for representation. His point agents at Wasserman are Brent Smith and Fred Zahedinia. Previously represented by WME, Lil Durk continues to be managed by Grade A Productions.

Recent Releases and Upcoming Projects: Last month, Lil Durk released the single “Went Hollywood For A Year” via Alamo Records, adding to his impressive discography. Fans are eagerly anticipating his upcoming release, “Love Songs 4 the Streets 3,” set to drop later this year.

Career Highlights: Lil Durk, born Durk Derrick Banks, has established himself as a significant figure in the rap industry. Known for his gritty lyrics and melodic flow, he has released several successful albums and mixtapes, including “Just Cause Y’all Waited 2,” “The Voice,”

… Read More
Electronic 2 mins read

Basstripper Signs with Wasserman for North and South America Representation

Basstripper, the rising star in the electronic music scene, has signed with Wasserman for representation in North and South America. His point agent at Wasserman is Jake Bernstein. In addition to this new partnership, Basstripper continues to be represented by Kurious for Belgium and The Netherlands and MB Artists for Europe/UK and the rest of the world. He is managed by George Thoburn at Nu:Motive.

Career Highlights: Known for his dynamic performances and innovative sound, Basstripper has quickly made a name for himself in the electronic music industry. His music blends elements of dubstep, drum and bass, and other electronic genres, creating a unique and energetic experience for his audience.

Notable Performances: Basstripper

… Read More
Digital 1 mins read

Digital Influencer Yuri Lamasbella Signs With CAA

Digital influencer Yuri Lamasbella has signed with CAA for representation. Known for her viral comedic parodies of reality television moments, particularly her sketches centered on the Kardashian family, Lamasbella has amassed a significant following. With around 4.6 million followers on TikTok and another 2.6 million on Instagram, she has captivated audiences with her look-a-like impersonations of Kris Jenner, and Kim, Khloe, and Kourtney Kardashian. Her content, characterized by props like bobbed wigs, acrylic fingernails, and a Valley Girl accent, has earned her the nickname “Lost Kardashian.”

Lamasbella’s social media influence extends beyond entertainment. She has leveraged her substantial exposure and reach to secure brand deals with top-tier companies such as Celsius, L’Oréal, AT&T, and Amazon. These collaborations highlight

… Read More
Music 2 mins read

Blackpink’s Lisa Named Brand Ambassador for Louis Vuitton

Blackpink’s Lisa has been announced as the latest brand ambassador for Louis Vuitton. Lisa, who operates her own management company, Lloud Co., adds this prestigious role to her expanding portfolio of high-profile endorsements. Recently, Lisa released a new single, ‘Rockstar,’ in partnership with RCA Records, further showcasing her versatility and influence in the music industry.

As a member of the globally successful K-pop group Blackpink, Lisa has become a significant cultural icon. Her involvement with Louis Vuitton places her among other prominent K-pop stars who are also ambassadors for the brand, including Stray Kids’ Felix, J-Hope from BTS, Hyein from NewJeans, and the South Korean boy band Riize. This collaboration underscores Louis Vuitton’s strategic focus on leveraging the

… Read More
Endorsement Deals 2 mins read

Davido Signs New Endorsement Deal with GAC Motor

Nigerian Afrobeats singer Davido has been unveiled as the brand ambassador for Chinese automobile manufacturing company GAC Motor. As the new face of the brand, Davido will represent GAC Motor in Nigeria and across Africa, leveraging his star power to increase brand awareness and elevate the company’s market presence.

Davido, whose full name is David Adedeji Adeleke, has been a dominant force in the Afrobeats scene for over a decade. With numerous hits and awards to his name, he is one of the most influential and popular artists in Africa. His music has garnered millions of streams worldwide, and he is known for his energetic performances and hit singles such as “Fall,” “If,” and “FEM.”

In his role as brand ambassador, Davido will participate in promotional activities, including advertising campaigns and public appearances, to boost GAC Motor’s visibility. His involvement is expected to attract a wider audience to the brand, particularly among his extensive fanbase.

This partnership with GAC Motor adds to Davido’s impressive

… Read More
Film/TV 2 mins read

Curran Walters Signs with Untitled Entertainment for Management

Curran Walters, known for his breakout role as Jason Todd/Robin in the DC Universe series “Titans,” has signed with Untitled Entertainment for management. His manager will be Jason Newman, who will oversee his growing career.

Career Highlights: Curran Walters gained widespread recognition and acclaim for his portrayal of Jason Todd, the troubled sidekick of Batman, in the DC Universe series “Titans.” His performance has been praised for its depth and complexity, contributing significantly to the show’s success. Walters’ character arc has been one of the most compelling storylines in the series, earning him a dedicated fanbase.

Acting Background: Before his role in “Titans,” Walters appeared in several television series and films. He had guest roles in popular shows such as “Game of Silence,” “Girl Meets World,” and “Too Close to Home.” His versatility as an actor is evident in his ability

… Read More
Influencers 2 mins read

Karlie Kloss Helms Thorne’s “Find Your Way” Campaign

Model Karlie Kloss, who is repped by UTA and Copper, has been unveiled as the face of Thorne’s latest brand campaign, “Find Your Way.” This new campaign aims to build brand awareness for Thorne and highlight its expertise in helping consumers optimize their health and wellness.

Campaign Details: Kloss will be leading Thorne’s national “Find Your Way” campaign, which seeks to build brand awareness for the company and share its expertise in helping consumers optimize their health and wellness. This initiative underscores Thorne’s commitment to promoting health and wellness through high-quality nutritional supplements.

Previous Campaigns: Almost one year ago, NBA Hall of Famer Dwyane Wade and his son Zaire were featured in a 30-second ad as part of Thorne’s “Build to Last” campaign, which

… Read More
Film/TV 2 mins read

Lia Pappas-Kemps Hires Sacks & Co. as Publicist

Lia Pappas-Kemps has enlisted Sacks & Co. as her new publicist, with Carla Sacks and Ethan Jacobs serving as her point publicists. She continues to be managed by Coalition Music, reflecting her commitment to her growing career.

Career Highlights: Lia Pappas-Kemps is a rising talent known for her versatile skills in acting and music. She gained significant attention for her role in the popular television series “Anne with an E,” where she portrayed Ruby Gillis. This role helped establish her as a promising young actress in the industry.

Music Career: In addition to her acting career, Pappas-Kemps is also a talented musician. She has released several singles showcasing her vocal and songwriting abilities, earning praise for her unique sound and lyrical depth.

Recent Projects: Pappas-Kemps continues to expand

… Read More
Campaigns 2 mins read

Megan Rapinoe Stars in New Knix Campaign

Megan Rapinoe, represented by Wasserman, stars in a new campaign for Knix, an intimates and apparel brand. As the 2024 Summer Olympic Games in Paris approach, Knix is launching a bold campaign focused on addressing periods for menstruating athletes. The campaign is fronted by former Olympian Megan Rapinoe, who retired from professional soccer last year.

Campaign Focus and Objectives: The Knix campaign aims to break the stigma around menstruation, particularly for athletes competing at the highest levels. By highlighting that periods are a reality for almost all menstruating athletes, Knix is taking a significant step in supporting and normalizing this aspect of athletes’ lives. The campaign’s message underscores the importance of acknowledging and accommodating the needs of menstruating athletes, ensuring they can perform at their best without any added stress or discomfort.

Megan Rapinoe’s Involvement: Megan Rapinoe, known for her impactful presence

… Read More
Endorsement Deals 2 mins read

Sophia Smith Signs New Endorsement Deal With Gatorade

Portland Thorns forward Sophia Smith, who is repped by Wasserman, has inked a new endorsement deal with Gatorade. This collaboration positions her alongside fellow USWNT player Mallory Swanson, adding to Gatorade’s impressive roster of soccer endorsers ahead of the 2024 Paris Olympics.

Gatorade’s Expanding Soccer Roster: Smith’s signing is a strategic move by Gatorade to bolster its presence in the soccer community. Joining her on the roster are notable names like Mallory Swanson and USMNT star Christian Pulisic, both of whom have been influential figures in promoting the brand. Gatorade’s commitment to supporting top soccer talent is evident with these high-profile endorsements.

Gatorade’s Recent Endorsements: In addition to its focus on soccer, Gatorade has been actively expanding its endorsements across various sports. Recently, the PepsiCo-owned brand signed

… Read More
Sports 2 mins read

Kevin Durant Stars in Kith’s Collection for Team USA Basketball

Kevin Durant is the face of Kith’s new collection for USA Basketball, a capsule celebrating the upcoming 2024 Paris Olympics. The collection will officially launch on July 20 at the Four Seasons Hotel in Paris, France, showcasing a range of apparel designed to honor the spirit of Team USA.

Kith Collaboration Details: The collaboration between Kevin Durant and Kith highlights his influence in both the sports and fashion industries. This partnership is set to bring a stylish and patriotic line of clothing that reflects Durant’s commitment to excellence and his passion for representing his country on the global stage.

Nike’s Surprising Omission: Interestingly, Kevin Durant’s collaboration with Kith comes shortly after a surprising development with Nike: his omission from their latest Paris Olympics campaign video. Despite his lifelong contract with Nike signed in 2023, Durant was noticeably absent from the Olympic-themed video ad, which featured legendary basketball athletes like LeBron James and rookie star Victor Wembanyama, among

… Read More
Film/TV 2 mins read

Zooey Deschanel Becomes the Face of Vera Bradley’s Fall Creative Campaign

Vera Bradley has enlisted actress, musician, and entrepreneur Zooey Deschanel, who is represented by Creative Artists Agency (CAA), to serve as the face of the brand’s fall creative campaign. Deschanel hand-selected her favorite items for the campaign, which emphasizes how Vera Bradley is designed for modern movement, fashion, and function, and inspires customers to be their own muse.

Campaign Highlights: The fall campaign showcases Deschanel’s personal style, with a focus on items that blend practicality with fashion. Vera Bradley’s designs are celebrated for their ability to cater to modern lifestyles, and Deschanel’s involvement brings a fresh, relatable touch to the brand.

Previous Endorsements: Deschanel joins other endorsers of Vera Bradley like Meryl Davis. Known for her versatile career, Deschanel has also endorsed other major brands including Rimmel,

… Read More
Hip-Hop 2 mins read

Tyga Signs With CAA

Tyga, the acclaimed rapper and hip-hop artist, has signed with Creative Artists Agency (CAA) for representation, transitioning from his previous agency, International Artists Agency (IAG). This new partnership is expected to further elevate his career and expand his influence in the music industry.

Recent Collaborations: Tyga recently teamed up with Tinashe on the remix of her popular single “Nasty,” adding his unique flair to the track. He also collaborated with Sabrina Claudio, who recently signed with United Talent Agency, on the single “No Question.”

Career Highlights: Tyga initially gained widespread recognition with the 2011 hit “Rack City,” which peaked at number seven on the Billboard Hot 100. This single established him as a formidable name in the rap industry. Over the years, Tyga has released several successful albums, including Careless World:

… Read More
Music 1 mins read

Aimee Carty Signs With Wasserman for Global Representation

Aimee Carty, an emerging talent in the music scene, has secured global representation with Wasserman, excluding North America. Her career management will be overseen by Christopher Smyth and James Whitting at Wasserman, aimed at enhancing her international exposure and involvement in major music projects.

Music Career and Impact: Aimee Carty has quickly made a name for herself with nearly 800,000 monthly listeners on Spotify. She has gained considerable attention with her single “2 Days into College,” which amassed over 40 million streams, resonating deeply with a young, global audience.

Recent Releases: Carty continues to captivate her fanbase with fresh music, including the recent release of her music video for “Baker” today. Her ability to connect through her lyrics and melodies has marked her as a promising artist in the indie music landscape.

Looking Ahead:

… Read More
Comedy 2 mins read

Bill Maher Signs With WME

Comedian and talk show host Bill Maher has officially signed with WME, transitioning from his long-term representation by CAA. This move coincides with his ongoing success on HBO’s “Real Time with Bill Maher,” which is currently in its 22nd season. Maher recently secured a two-year extension for the show, reinforcing its continued relevance and his enduring appeal as a host.

Current Projects and Management: Bill Maher remains under the management of Marc Gurvitz at Brillstein Entertainment Partners, and his PR is handled by publicist True Public Relations. His multifaceted career extends beyond television; he released a provocative new book in May titled “What This Comedian Said Will Shock You.” Maher is also the voice behind the “Club Random” podcast, launched in 2022, which features a variety of celebrity interviews. Club

… Read More
Digital 1 mins read

Yuri Lamasbella Signs with M88 for Management

Digital creator and actress Yuri Lamasbella has officially signed with M88 for representation, with management duties undertaken by Stephanie Piza.

Career Highlights: Lamasbella has made a name for herself through her viral comedic sketches that often parody reality TV scenes, gaining significant attention for her impersonations of the Kardashian family. Her unique style and engaging content have amassed a considerable following.

Social Media Influence: Yuri Lamasbella enjoys a robust presence across social platforms, with over eight million combined followers. On TikTok, she has captivated audiences with over 157 million likes, demonstrating her content’s wide appeal and engagement. Additionally, she has 2.6 million Instagram followers with a 1.6% engagement rate and 4.5 million TikTok followers with an impressive 5% engagement rate.

With the backing of M88 and the strategic guidance of her manager, Stephanie Piza, Lamasbella is poised to expand her reach in the digital

… Read More