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Data Insights 1 mins read

Mid-Year Festival Report: Genres By Agency

This mid-year festival report dives into the genres featured at festivals and the market share of various agencies for each genre.

In the Electronic/Dance genre, which had the most artists tracked, Wasserman leads with 21% of the artists, followed closely by United Talent Agency with 16%. The electronic music-focused agency Liaison Artists represents 7% of the artists in this genre, followed by Creative Artists Agency and WME | William Morris Endeavor.

Folk/Country is the next genre with a significant number of artists tracked, reflecting the genre’s rise over the past year. WME is the clear leader here with 23%, followed by CAA with 17%, UTA with 12%, Wasserman with 8%, and The Neal Agency with 5%.

In the Rock/Indie/Alternative genre, Wasserman leads with 19%, with CAA closely behind at 16%, WME at 14%, and UTA at 12%.

Hip-Hop

Music Festivals 1 mins read

Mid-Year Music Festival Report: Agency Market Share By Number of Performers

Our mid-year festival report offers a detailed look into the agency market share for 16 major U.S. festivals based on the number of performers.

These festivals represent a diverse range of genres, from electronic music at EDC and Ultra to hip-hop at SummerSmash and Rolling Loud, and country at CMA and Stagecoach.

This diverse selection influences the agency market share data, as the representation may vary significantly based on the genre focus of each festival.

While our report is comprehensive, it doesn’t encompass every festival happening, but rather a selected group of significant events that shape the industry landscape.

The top four agencies—Wasserman, UTA, WME, and CAA—collectively command 53% of the market share. This highlights their pivotal role in shaping festival lineups and providing a platform for artists to perform on some of the biggest stages.

Lionel Messi Signs New Endorsement Deal With Beats By Dre

Lionel Messi has signed a new endorsement deal with Beats By Dre, joining an elite group of ambassadors that includes LeBron James, Erling Haaland, Naomi Osaka, Sha’Carri Richardson, Lil Wayne, and Alessia Russo. This partnership adds to Messi’s extensive list of endorsements, which includes global brands such as Lowes, Lay’s, Mastercard, and many others.

Expanding

Comedy 1 mins read

Shane Gillis Signs with The Agency Group PR (TAG PR) for Public Relations

Comedian Shane Gillis has signed with The Agency Group PR (TAG PR) for public relations representation. His point publicists at TAG PR are Dervla Mcneice, Carolina Hurley, and Breanna Butler. Gillis continues to be represented by CAA and managed by Range Media.

Career Highlights: Shane Gillis has made a name for himself in the comedy world with his sharp wit and distinctive style. He gained significant attention through his stand-up performances and as a cast member on popular comedy shows.

Recent Projects: Gillis has been involved in various comedy specials and projects, showcasing his talent and expanding his reach within the industry. His unique perspective and comedic timing have

Brand Ambassador 1 mins read

Rickea Jackson Signs New Endorsement Deal With Skechers

Rickea Jackson, who is represented by Roc Nation, has been announced as the new brand ambassador for Skechers. Jackson, a rising star in women’s basketball, will join a distinguished lineup of athletes endorsing the brand, including Anthony Elanga, Fabio Cannavaro, and Terance Mann.

Previous Endorsements: In addition to her new role with Skechers, Jackson has previously endorsed brands such as HEYDUDE and Honey Stinger. Her growing influence in the sports industry makes her a valuable addition to Skechers’ roster of ambassadors.

Career Highlights: Rickea Jackson has made a significant impact on the basketball court, known for her exceptional skills and athleticism. As she continues to build her career, her endorsement deals

Agency Signing 2 mins read

Clara Amfo Signs With Curtis Brown

British radio DJ, TV presenter, and podcast host Clara Amfo has signed with the Curtis Brown Group. Amfo is one of several high-profile talents to have recently left Simon Cowell’s agency YMU. Curtis Brown, now owned by UTA, will represent her in all areas.

Representation: Amfo will be represented within the new unscripted entertainment division at Curtis Brown, which is helmed by former YMU agent Martha Atack. This division focuses on talent in unscripted TV and media, ensuring Amfo’s diverse skills are well-managed across various platforms.

Career Highlights: Clara Amfo is a household name on British radio and TV. She hosts numerous shows on BBC Radio 1, where she has interviewed major stars like Billie Eilish, Kendrick Lamar, and Elton John. Her television work includes fronting the BAFTA TV red carpet, covering BBC’s Glastonbury, and hosting ITV’s music show Studio Sessions. Additionally, Amfo has hosted podcasts exploring various topics, including the history of fashion.

Recent

Endorsement Deals 2 mins read

J Balvin and Cheetos Collaborate on a New Campaign

J Balvin, who is repped by WME, has teamed up with Cheetos for the latest installment of its ‘Deja tu Huella’ (‘Leave Your Mark’) campaign. Now in its fifth year, Cheetos’ annual ‘Deja tu Huella’ program honors influential figures in the Latino community who inspire positive change. This year, the program expands to include Balvin, whose Cheetle-dusted fingerprints symbolize his enduring influence.

Campaign Overview: The partnership includes a video in which

Basketball 2 mins read

Ariel Atkins Signs with Octagon for Representation

Ariel Atkins has signed with Octagon for representation, further solidifying her status as a key player in the WNBA. She continues to play a pivotal role for the Washington Mystics, having recently inked a multi-year extension with the team.

Career Highlights: Ariel Atkins, a WNBA champion and two-time All-Star, has consistently showcased her talents on the court. Over her six-year career, she has averaged 13.1 points, 2.9 rebounds, 2.3 assists, and 1.4 steals per game. Her defensive prowess is particularly noteworthy, as she is the first player in WNBA history to make the All-Defensive Team in each of her first five seasons.

Achievements: Atkins’ contributions have been instrumental in her team’s success. She was a key player in the Washington Mystics’ championship win and has maintained high performance levels, earning her All-Star selections and numerous accolades for her defensive skills.

International Play: Beyond her WNBA success, Atkins has also excelled on the international stage. She will represent

Music 2 mins read

Singer Monica Signs with WME

Singer Monica has signed with WME for representation, marking a significant step in her enduring music career.

Career Highlights: Monica Denise Arnold, known professionally as Monica, is an acclaimed American singer, songwriter, and actress. She first gained prominence with her debut album, “Miss Thang,” released in 1995 when she was just 14 years old. The album included hit singles like “Don’t Take It Personal (Just One of Dem Days)” and “Before You Walk Out of My Life,” both of which topped the Billboard R&B charts.

Musical Success: Monica’s career soared with her second album, “The Boy Is Mine,” released in 1998. The title track, a duet with Brandy, became one of the best-selling singles of all time and earned Monica her first Grammy Award. The album also produced other successful singles, including “The First Night” and “Angel of Mine.”

Acting and Television: In addition to her music career, Monica has also ventured into

Sports 2 mins read

Real Madrid Teenager Endrick Becomes Red Bull Brand Ambassador

Real Madrid’s Brazilian teenage soccer sensation Endrick has signed a multi-year sponsorship deal with Austrian energy drinks maker Red Bull. The agreement was confirmed on Tuesday, adding another prestigious brand to Endrick’s growing list of endorsements.

Representation and Management: Endrick’s career is managed by Roc Nation Sports Brazil, an agency owned by rapper Jay-Z. Thiago Freitas, COO of Roc Nation Sports in Brazil, confirmed that the 18-year-old Brazil international will be a brand ambassador for Red Bull.

Endorsement Portfolio: This new partnership with Red Bull is a significant addition to Endrick’s endorsement roster, which already includes high-profile brands such as Disney, New Balance, and Panini. This places him in an elite group of athletes who represent the Austrian energy drink

New Signings 2 mins read

Big Sean Signs with S10 Entertainment for Management

Big Sean has signed with S10 Entertainment for management, transitioning from his decade-long management relationship with Roc Nation. S10 Entertainment is run by Brandon Silverstein and was founded in 2017 as a joint venture between Silverstein and Roc Nation.

Career Highlights: Big Sean, born Sean Michael Leonard Anderson, is a Grammy-nominated rapper known for his impactful lyrics and distinctive flow. He first gained major recognition with his debut studio album “Finally Famous” in 2011, which included hits like “My Last,” “Marvin & Chardonnay,” and “Dance (A$$).” His subsequent albums, including “Hall of Fame” (2013), “Dark Sky Paradise” (2015), and “I Decided.” (2017), have solidified his status in the hip-hop industry.

Notable Collaborations: Throughout his career, Big Sean has collaborated with some of the biggest names in music. His work with artists such as Kanye West, Drake, Nicki Minaj, and Jhene Aiko has resulted in numerous chart-topping singles.

Film/TV 2 mins read

Sienna Miller Signs with LBI Entertainment for Management

Sienna Miller has signed with LBI Entertainment for management, further solidifying her presence in the entertainment industry. She continues to be represented by WME in the US and United Agents in the UK.

Career Highlights: Sienna Miller is an acclaimed actress and fashion icon known for her versatile roles in film and television. She first gained widespread recognition for her role in the 2004 film “Alfie,” where she starred alongside Jude Law. Her performance in “Factory Girl” (2006), where she portrayed the iconic Edie Sedgwick, earned her critical acclaim and solidified her status as a talented actress.

Notable Films and Roles: Miller has showcased her acting prowess in a variety of genres. She starred in the biographical war drama “American Sniper” (2014), directed by Clint Eastwood, where she played Taya Kyle, the wife of Navy SEAL Chris Kyle. Her role in

Uncategorized 2 mins read

Victoria Song Signs New Endorsement Deal with Jimmy Choo

Victoria Song has been a familiar face of the brand since 2018 when she was appointed brand ambassador for the Asia Pacific region. A year later, she joined forces with Jimmy Choo’s creative director on a series of limited-edition bags. Song, who commands more than 49 million followers on Weibo, is a significant figure in the fashion industry. Her name has more than 910 million impressions on the Chinese social commerce platform Xiaohongshu. In her new and global role, Song will serve as the face of the brand’s I Want Choo fragrance line, which debuted in January 2021.

Career Highlights: Victoria Song, also known as Song Qian, is a multi-talented Chinese actress, singer, dancer, model, and television presenter. She first rose to fame as a member of the South Korean girl group f(x), under SM Entertainment, where she was known for her impressive dancing skills and stage presence.

Acting and Television: Beyond her music career, Song has made significant strides in acting and television. She has starred in numerous popular Chinese dramas and films, such as “Find Yourself” and “Moonshine and Valentine,” showcasing her versatility as an actress. Her acting

Management Signings 2 mins read

Grabbitz Signs with Red Light Management

Grabbitz has signed with Red Light Management for management. His manager at Red Light Management is Shawn Dailey. He continues to be represented by Mint Talent Group for bookings.

Career Highlights: Grabbitz, whose real name is Nicholas Chiari, is a multi-talented artist known for his skills as a producer, singer, and songwriter. He first gained recognition with his unique blend of electronic music, combining elements of dubstep, electro, and rock. His versatility and ability to cross genres have set him apart in the music industry.

Notable Releases: Grabbitz’s breakout moment came with the release of his single “Here With You Now,” which amassed millions of streams and solidified his place in the electronic music scene. His debut album, “Things Change,” released in 2017, showcased his ability to blend electronic production with live instrumentation and vocals. He has continued

New Signings 2 mins read

Shaboozey Signed with The Oriel Co for PR

Shaboozey has signed with The Oriel Co for public relations, while continuing to be managed by Range Media and represented by CAA. The artist’s latest single, ‘A Bar Song (Tipsy),’ is celebrating its second week at No. 1 on the Billboard Hot 100.

Career Highlights: Shaboozey, whose real name is Sean Adams, has been gaining significant traction in the music industry with his unique blend of rap and alternative rock. His breakthrough came with the release of his debut EP, which quickly garnered a dedicated fanbase and critical acclaim.

Musical Success: ‘A Bar Song (Tipsy)’ has not only topped the Billboard Hot 100 but also gained massive popularity on streaming platforms. The track’s catchy melody and relatable lyrics have made it a favorite among listeners, propelling Shaboozey into the spotlight.

Live Performances: Known for his energetic live shows, Shaboozey

Endorsement Deals 2 mins read

Ciara, PomKlentieff, and Camila Morrone Sign New Endorsement Deal with Nars

Shiseido-owned Nars has tapped Ciara, Pom Klementieff, and Camila Morrone as ambassadors, a new initiative for the brand. They join other celebrities that have endorsed the brand, including Jordin Sparks, Mindy Kaling, Bella Hadid, and Tilda Swinton.

Ciara: Recently signing with WME earlier this month, Ciara has an extensive history in the beauty industry. She has endorsed other beauty brands in the past, including OAM Skin and Revlon.

Film/TV 2 mins read

Kim Fields Signs With IAG

Kim Fields has signed with Independent Artist Group (IAG) for representation. She continues to be managed by Critical Mass Entertainment and has her public relations handled by JCPR.

Career Highlights: Kim Fields first gained fame as a child star on the hit television series The Facts of Life, where she played the beloved character Tootie Ramsey. This role made her a household name and showcased her talent at a young age.

Notable Acting Roles: Fields is also well-known for her role as Regine Hunter on the popular sitcom Living Single, which ran from 1993 to 1998. Her portrayal of Regine, a fashion-forward and ambitious woman, earned her critical acclaim and a loyal fan base.

Directorial Work: In addition to her acting career, Fields has also made a name for herself as a director. She has directed episodes for various television shows, including Kenan & Kel,

Film/TV 2 mins read

Pamela Anderson Signs With CAA

Pamela Anderson, who has a large social following of over 3.5 million with a very high engagement rate of over 7.5%, has signed with Creative Artists Agency (CAA) for representation. She was previously with United Talent Agency.

Career Highlights: Anderson rose to fame in the 1990s as a star of the iconic television series Baywatch, where she played lifeguard C.J. Parker. Her role on Baywatch catapulted her to international stardom and solidified her status as a pop culture icon.

Other Acting Roles: In addition to Baywatch, Anderson has appeared in numerous television shows and films, including Home Improvement, V.I.P., and Barb Wire. Her versatility as an actress has seen her take on various roles, showcasing her talent across different genres.

Advocacy and Public Presence: Beyond her acting career, Anderson is known for her activism, particularly in animal rights. She has been a prominent advocate for PETA and has used her platform to raise awareness

Hip-Hop 1 mins read

3.PARADIS and Fabolous Collaborate on a New Campaign

French-Canadian brand 3.PARADIS is teaming up with two key players in the sports sphere—outfitting imprint Mitchell & Ness and the NBA itself—to craft a concise yet well-curated capsule that brings the ethos of the game to life.

The trio proves to be an off-court triple threat by bringing on rapper Fabolous to front the campaign. Known for his distinctive style and influence, Fabolous has previously collaborated with clothing brands such as Kith, New Balance, and Puma. His involvement in the 3.PARADIS campaign adds a layer of cultural resonance and fashion-forward appeal, ensuring the collection’s impact both on and off the court.

This collaboration is expected to blend the innovative designs of 3.PARADIS with the heritage of Mitchell & Ness and the global influence of the NBA, making it a highly anticipated release in the world of sports fashion.

RapidReacts Signs With Loaded

RapidReacts, a popular gamer known for his engaging content and dynamic gameplay, has signed with Loaded for management. His point managers will be Brandon Freytag and Bridget Davidson.

Career Highlights: RapidReacts has garnered a substantial following in the gaming community, recognized for his entertaining streams and interactive style. His popularity stems from his ability to connect with his audience, making him a sought-after personality in the gaming industry.

Management and Representation: By joining Loaded, RapidReacts aligns himself with other prominent creators such as ohhCarnage, Summit, Shroud, Courage, and DrLupo. This move is expected to further enhance his reach and opportunities within the gaming and entertainment sectors.

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