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Agency Signing 2 mins read

Jamal Roberts Has Signed With UTA for Representation

Jamal Roberts has signed with UTA for representation, because when you win American Idol with 26 million votes, you don’t just get a trophy—you get a seat at the grown-up table.

Roberts, the 27-year-old P.E. teacher from Meridian, Mississippi, isn’t your typical reality show victor. He’s a father of three, a former gospel contestant on Sunday Best, and now, the first Black man in 22 years to win Idol—a feat last achieved by Ruben Studdard in 2003. His path to the crown wasn’t paved with industry connections or viral moments. It was

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Music 2 mins read

Netsky Signs with Wasserman

Netsky has signed with Wasserman for worldwide representation—excluding North and South America—because when your fanbase spans five continents and your genre of choice moves at 174 BPM, you need an agency that can keep pace without asking for a translation.

The Belgian producer, known for wrapping drum and bass in melody and serotonin, currently pulls in nearly 2 million monthly Spotify listeners, with top cities like Brussels, London, Auckland, Prague, and Manchester—essentially a map of places where people still believe in dance music as therapy.

His latest release, “Out of Body” with fellow Belgian Andromedik, came via Payday Records and leans into what Netsky does best: high-energy euphoria that somehow still feels personal. It’s not just DnB—it’s DnB with feelings, bottled and filtered through synths that sound like sunrise and regret in equal parts.

If you’re just joining the story: Netsky (real name Boris Daenen) came up through Hospital Records, where his early 2010s output

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Endorsement Deals 2 mins read

Tetairoa McMillan Has Signed Endorsement Deal With Jordan Brand

Tetairoa McMillan has signed with Jordan Brand, because if you’re going to be the most stylish wide receiver to come out of the 2025 draft, you might as well make it official with the Jumpman logo stitched to your every route.

The Carolina Panthers rookie is the only NFL rookie to sign with Brand Jordan this year, which makes the deal less of a sponsorship and more of a coronation. It was brokered by Klutch Sports Group’s Joe D’Amelio and Zeke Sandhu, which also means it was less of a negotiation and more of a chess move. Klutch doesn’t just sign deals—they curate narratives. And this one’s got layers.

McMillan dropped hints before the ink dried, showing up to the NFL Draft in the Travis Scott x Air Jordan 1 Low “Black Phantom”, because when you’re about to go Top 10, it helps to dress like you already know something the rest of the league doesn’t. He went No.

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Electronic 2 mins read

Anyma has signed with Satellite 414 for PR representation

Anyma has signed with Satellite 414 for PR representation, because when your live show looks like an alien transmission from the year 2097 and your visuals are giving people identity crises in 8K, you need a communications team that can translate all that into something humans can post on Instagram.

He’s still repped by CAA for live bookings, which makes sense—when you’re headlining the Sphere in Las Vegas, you’re not just “on tour,” you’re building entire digital universes in front of 18,000 people who came for techno and left contemplating the singularity. His “End of Genesys” residency was less “concert” and more “interactive cyber-opera,” complete with AI avatars, architectural hallucinations, and a level of production that suggests someone at Afterlife has hacked the time-space budget.

As one half of Tale of Us and co-founder of Afterlife Records, Anyma (aka Matteo Milleri) has never been particularly interested in reality. His solo project is a beautifully designed existential

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Music 2 mins read

Getter Has Signed with UTA

Getter has signed with UTA for representation, which feels like the official next chapter for an artist who’s made a career out of doing everything a little bit sideways.

Still managed by ALL BUT 6, the producer/rapper/meme engine currently racks up over 465,000 monthly listeners on Spotify, with his top cities reading like a Bass Canyon field guide: Denver, Chicago, Los Angeles, Phoenix, and Dallas. If you’ve ever had your ribcage tested by subwoofers in any of those zip codes, odds are Getter was involved.

Born Tanner Petulla, Getter built his name in the early dubstep explosion—first as the guy your favorite DJ was sneaking into sets, then as a bona fide headliner with his own cult following. He released early bangers on Firepower Records, got the co-sign from Skrillex’s OWSLA, and somewhere

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Music 2 mins read

DVBBS has signed with Ace Agency

DVBBS has signed with Ace Agency for worldwide representation, because when your discography still causes spontaneous crowd surges and your drop catalogue doubles as cardio, it’s probably time to recalibrate the booking strategy.

Ace will represent the duo globally, with North America (U.S. and Canada) handled in collaboration with IAG (Independent Artist Group)—a smartly layered setup for a group that plays both global mega-festivals and highly curated cross-genre shows.

Still managed by STRVCTVRE, DVBBS first detonated onto the scene with “Tsunami”, the 2013 hit that became EDM’s unofficial natural disaster. The 2014 vocal version with Tinie Tempah went No. 1 on both the UK Singles and Dance charts, and the track hasn’t really stopped echoing through festival fields since.

But this isn’t just nostalgia. DVBBS has 12 platinum singles, including “IDWK”, “West Coast”, “Tinted Eyes”, and “Not Going Home”. They’ve found the sweet

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Sports 1 mins read

Karl-Anthony Towns Has Signed An Endorsement Deal with Hola Prime

Karl-Anthony Towns has signed on as the first-ever sports ambassador for Hola Prime, a fintech platform that’s apparently decided the best way to explain trading to the masses is through a 7-foot All-Star center with a three-point shot and a knack for brand synergy.

The campaign—titled “#SpeedIsSuccess”—leans into the idea that trading is like basketball: fast-paced, strategic, and best executed by someone who’s already made $70 million in career earnings. Towns, who joined the New York Knicks in late 2024, is now applying his on-court agility to financial markets, or at least to the marketing of them.

This isn’t Towns’ first foray into endorsements. His portfolio includes partnerships with Beats by Dre, Dove Men+Care, Fast Twitch Energy Drink, Nike, Gatorade,

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Brand Ambassador 2 mins read

Alana Springsteen Signs Endorsement Deal With Blenders Eyewear

Alana Springsteen is the newest brand ambassador for Blenders Eyewear, because when your aesthetic walks the line between beachy casual and breakout-country-star polish, it helps to have eyewear that matches the energy.

Springsteen—who describes her sound as “salt in the air and sand in my boots” country—isn’t just making moves in music. She’s also proving herself endorsement-ready, having previously teamed up with Bud Light, Massage Envy, and TravisMathew. Now, she joins the Blenders roster alongside names like Deion Sanders and Lakey Peterson, trading barstools and arenas for polarized lenses and lifestyle campaigns.

The deal comes with all the usual brand-collab hallmarks: sun-drenched

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Endorsement Deals 1 mins read

Dom Pérignon Has Launched its “Creation is an Eternal Journey” Campaign

Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of creative disciplines. The campaign suggests that the process of crafting a fine champagne parallels

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Music 2 mins read

Sunnery James & Ryan Marciano Has Signed with Anna Agency

Sunnery James & Ryan Marciano have signed with Anna Agency for representation across Europe, Asia, the Middle East, and Oceania, which is less of a “new era” move and more of a finely-tuned geographic shuffle. The duo stays with UTA for North America, because of course: when your tribal-house empire spans four continents, you need a multi-pronged booking strategy that’s as layered as your percussion tracks.

The Dutch DJ-producer pair first broke out with 2013’s “S.O.T.U” (with Nicky Romero), a Beatport Top 100 smash and a track title that still reads like EDM shorthand for world domination. Since then, they’ve served up peak-hour anthems like “Triton,” “Salute,” and “Come Follow,” cycling through Spinnin’ Records before staking out their own lane with SONO Music under the Armada Music umbrella—a label that doubles as a calling card for their distinctively percussive, Afro-house-inflected style.

This year alone, they’ve hit Tomorrowland Winter,

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