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New Signings 2 mins read

Young Miko Signs with CAA

Puerto Rican rapper and singer Young Miko has signed with Creative Artists Agency (CAA) for representation. This partnership aims to expand her reach and influence in the global music industry.

Background and Career Highlights: Born María Victoria Ramírez de Arellano Cardona in Añasco, Puerto Rico, Young Miko first gained attention in the Latin trap scene while working as a tattoo artist, using her earnings to fund her early music projects. She started uploading music to SoundCloud in 2018, quickly building a fan base with her unique blend of Latin trap and reggaeton.

Her debut EP, "Trap Kitty," released in 2022, showcased her versatility and style, solidifying her status as a rising star. In April 2024, she released her debut studio album, "Att.," featuring collaborations with Feid, Jowell & Randy, Villano Antillano, Elena Rose, and Dei V. Morelia. The album earned a Grammy nomination for Best Música Urbana Album, marking a major milestone in her

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Rock 2 mins read

Sophie Lloyd Signs with International Talent Booking for Worldwide Representation

British guitarist and composer Sophie Lloyd has signed with International Talent Booking (ITB) for representation worldwide, excluding North and South America. She continues to be managed by Generation Entertainment, with public relations handled by The Noise Cartel.

Background and Career Highlights: Born in London, Lloyd began playing guitar at the age of nine, quickly developing a passion for rock and metal. She gained widespread recognition through her YouTube channel, where her technical skill and high-energy performances attracted a dedicated following. She later graduated with First-Class Honours in Popular Music Performance from the BIMM Institute London, further solidifying her place as one of the most exciting young guitarists in the industry.

In 2022, Lloyd joined Machine Gun Kelly’s touring band as lead guitarist for the Mainstream Sellout Tour, performing on major stages worldwide. Her presence

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New Signings 2 mins read

Ludmilla Signs with CAA for Representation

Brazilian singer-songwriter Ludmilla has signed with Creative Artists Agency (CAA) for representation, transitioning from her previous deal with TBA Agency. She continues to be managed by Central Sonora as she continues her rise as a global artist.

Background and Career Highlights: Born Ludmila Oliveira da Silva in Rio de Janeiro, Ludmilla first gained recognition with her breakout hit "Fala Mal de Mim", which helped introduce funk carioca to a broader audience. Over the years, she has evolved her sound, blending pop, funk, R&B, and pagode, making her one of the most versatile and influential artists in Brazilian music. She has built a loyal fanbase both in Brazil and internationally, consistently pushing the boundaries of her genre.

Recent Achievements: In 2024, Ludmilla made history as the first Afro-Latina female artist to perform on Coachella's main stage, delivering a high-energy set that blended Brazilian funk

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Music 2 mins read

Murda Beatz Signs with 33 and West for Worldwide Representation (Excluding North America)

Renowned Canadian record producer Murda Beatz has signed with 33 and West for representation in all territories outside of North America. He continues to be represented by Cara Lewis Group in North AMerica, managed by Range Media, and has public relations handled by Biz3.

Background and Career Highlights: Born Shane Lee Lindstrom, Murda Beatz started producing music as a teenager in Fort Erie, Ontario, teaching himself how to make beats using FL Studio. His early work caught the attention of Chief Keef and Lil Durk, leading to a breakout partnership with Migos, where he played a key role in shaping their signature sound.

Murda Beatz has produced some of the biggest hits in hip-hop, including "Butterfly Effect" by Travis Scott, "Nice for What" by Drake, "Fefe" by 6ix9ine featuring Nicki Minaj, and "MotorSport" by Migos,

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Sports 2 mins read

Gabby Thomas Signs Endorsement Deal with Amazfit

Olympic gold medalist Gabby Thomas has partnered with Amazfit, joining a roster of elite athletes including Meg Jacoby, Hunter McIntyre, Bea González, Morgan Pearson, and Yemaneberhan Crippa. This partnership aligns with Thomas’s dedication to performance and innovation, making her a natural fit for the brand.

Background and Career Highlights: Born in Atlanta and raised in Florence, Massachusetts, Thomas first made her mark as a standout sprinter at Harvard University, where she studied neurobiology and global health while setting multiple Ivy League track and field records. After turning professional in 2018, she pursued a master’s degree in public health at the University of Texas Health Science Center at Houston, balancing academics with her elite athletic career.

Thomas made her Olympic debut at the 2020 Tokyo Games,

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Africa 2 mins read

Tyla Signs New Endorsement Deal with Nike

Grammy-winning South African artist Tyla has announced a new endorsement deal with Nike. Expressing her excitement about the partnership, she hinted at the possibility of a future collaboration, stating, "Maybe a Tyla shoe? That would be fire."

This partnership places Tyla among a distinguished group of artists who have collaborated with Nike, including Billie Eilish, Travis Scott, G-Dragon, and J Balvin.

Background and Career Highlights: Born Tyla Laura Seethal on January 30, 2002, in Johannesburg, South Africa, Tyla has rapidly ascended in the global music scene. She first gained attention with her debut single, "Getting Late," in 2019, which led to her signing with Epic Records in 2021.

Her 2023 single, "Water," became a viral sensation, leading

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Rep Moves 2 mins read

Agent Wallace Prather Joins LIFT Sports Management

Veteran NBA agent Wallace Prather has joined LIFT Sports Management, bringing with him longtime client Lou Williams and rising star Jabari Smith Jr. Known for his ability to secure top-tier deals and advocate for his players, Prather has built a reputation as one of the most respected agents in the game.

Prather began his career at Immortal Sports Management, where he worked alongside a certified NBA agent before branching out to create his own firm, Wallace Prather Sports Management. His agency quickly made waves when he signed Josh Smith, the 17th overall pick in the 2004 NBA Draft, securing him the top sneaker endorsement deal of that draft class—the second-highest deal of its kind at the time. He later orchestrated one of the most unique deals in basketball history, allowing a college player to compete in his final NCAA game and make his NBA debut in the same week.

In 2010, Prather signed Derrick Favors, a projected

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Music 2 mins read

Asher Angel Signs with Wasserman

Actor and singer Asher Angel has signed with Wasserman for representation, while continuing his public relations partnership with Platform PR. Angel, who first gained recognition for his breakout role as Jonah Beck on Disney Channel’s Andi Mack, has since expanded his career into both film and music, becoming a rising force in the entertainment industry.

Angel made his feature film debut as Billy Batson in the DC Extended Universe film Shazam! in 2019, a role he reprised in Shazam! Fury of the Gods in 2023. Outside of acting, he has pursued a music career, showcasing his versatility as an artist. In January 2025, he released the single "Alternate Ending," marking a shift toward a country-pop sound. The song explores themes of heartbreak and longing, accompanied by an emotionally driven music video.

Beyond his music, Angel has taken on more film roles, starring as Clay Laughlin in the drama On Fire, which was released in late 2023. He is also set to

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Film/TV 1 mins read

Quvenzhané Wallis Signs with Gersh for Representation

Acclaimed actress and author Quvenzhané Wallis has signed with Gersh for representation, while continuing her management under Rebel Creative Group.

Background and Career Highlights: Born on August 28, 2003, in Houma, Louisiana, Wallis made a remarkable debut in the film industry at the age of five. She was cast as Hushpuppy in the critically acclaimed film "Beasts of the Southern Wild" (2012), a role that earned her an Academy Award nomination for Best Actress, making her the youngest nominee in the category's history.

Following her breakout role, Wallis appeared in "12 Years a Slave" (2013) and starred as the titular character in the 2014 adaptation of "Annie", for which she received a Golden Globe nomination for Best Actress in a Motion Picture – Comedy or Musical. She also lent her voice to the character Harper in the animated film "Trolls" (2016) and portrayed Kyra in the television

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Music 2 mins read

Ryan Hurd Signs With The Core Entertainment for Management

Singer-songwriter Ryan Hurd has signed with The Core Entertainment for management, where he will be represented by co-founders Chief Zaruk and Simon Tikhman. He continues to be represented by WME for booking.

Upcoming Album Release: Hurd is preparing to release his sophomore album, Midwest Rock & Roll, on March 21 via Big Machine Records. The album features his new single, "Die For It," co-written with Mark Holman and Randy Montana, as well as previously released songs "Go To Bed Sober" featuring Sasha Alex Sloan and "This Party Sucks." The project is expected to showcase his signature blend of country storytelling with rock influences.

Background and Career Highlights: Hurd, originally from Kalamazoo, Michigan, began his career as

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