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Endorsement Deals 2 mins read

Angel Reese Signs New Endorsement Deal with Reese’s Pieces

Chicago Sky rookie and WNBA All-Star Angel Reese has turned a clever tweet into a lucrative endorsement deal with Reese’s Pieces. The partnership, announced on Wednesday, marks a unique collaboration between the basketball star and the iconic candy brand owned by Hershey’s.

The Birth of “Reese’s Pieces”

The idea for the partnership originated from a tweet Reese sent out after being selected by the Chicago Sky in the 2024 WNBA Draft. In the tweet, she asked her fans for a new nickname to replace “Bayou Barbie.” One fan’s suggestion, “Reese’s Pieces,” quickly caught on, sparking interest from the candy brand and leading to this exciting marketing opportunity.

Launch of “Angel Reese x Reese’s Pieces” Merchandise

To celebrate the partnership, Reese has launched a limited edition “Angel Reese x Reese’s Pieces” logo collection. The exclusive merchandise is available through her official website, TheAngelReese.com, allowing fans

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Music 2 mins read

Beyoncé Launches New Whiskey Brand SirDavis in Partnership with Moët Hennessy

Beyoncé Knowles, the global superstar known for her influence in music and fashion, has taken a bold step into the spirits industry with the launch of her new whiskey brand, SirDavis. Partnering with luxury giant LVMH, Beyoncé’s latest venture honors her family heritage and further expands her diverse portfolio.

The Story Behind SirDavis

SirDavis, named after Beyoncé’s great-grandfather Davis, reflects a deep personal connection to her family’s legacy. The name also carries a special significance as it nods to her son, Sir Carter, highlighting the brand’s roots in both family history and modern-day influence.

Beyoncé’s Expanding Business Empire

This whiskey launch adds to Beyoncé’s impressive list of business ventures. She has previously founded CeCred, a venture that empowers women in business, as well as House of Deréon, a fashion line co-created with her mother. Beyoncé

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Basketball 2 mins read

Shai Gilgeous-Alexander Named New Global Brand Ambassador by Canada Goose

Shai Gilgeous-Alexander, the star NBA player known for his distinctive style on and off the court, has been named the new global brand ambassador for Canada Goose. As part of this partnership, Canada Goose unveiled its first co-designed piece of outerwear with Gilgeous-Alexander, marking a significant collaboration between the brand and the basketball sensation.

Previous Brand Collaborations

Gilgeous-Alexander is no stranger to high-profile brand partnerships. He has previously

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Film/TV 2 mins read

Jackson Yee Named Golden Goose Global Brand Ambassador

Jackson Yee, the multitalented Chinese actor and singer, has been named the global brand ambassador for Golden Goose. Known for his dynamic presence in both the entertainment and fashion industries, Yee appears in the latest ad campaign, captured by photographer Yu Cong, which is dedicated to Golden Goose’s new Lightstar sneaker.

Fashion Industry Presence

This collaboration with Golden Goose is not Jackson Yee’s first foray into the world of high fashion. Over the years, Yee has secured endorsements with a variety of luxury brands, solidifying his status as a fashion icon. His previous partnerships include notable names such as Givenchy, Emporio Armani, Armani Beauty, Tiffany & Co., and Jaeger-LeCoultre. He also served as a spokesmodel

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Music 2 mins read

Charli XCX Collaborates with Skims on New Campaign

Charli XCX, who is represented by CAA, has teamed up with Skims for a visually striking new campaign. The campaign, shot by renowned photographer Petra Collins, perfectly aligns with the aesthetic of Charli’s latest album, “Brat.” Known for her edgy and eclectic style, Charli XCX brings her unique flair to this collaboration, which highlights Skims’ latest collection.

Campaign Details

In this campaign, Charli XCX embodies the bold and rebellious spirit of her “Brat” album, with Petra Collins capturing the singer’s dynamic energy through a series of visually captivating images. The collaboration with Skims showcases Charli’s ability to seamlessly blend music and fashion, further cementing her status as a multifaceted artist.

Endorsement History

Charli XCX has previously endorsed a variety of major brands, including Boohoo, Adidas, Coach, and Kenzo, showcasing her versatility and broad appeal in the fashion industry.

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Brand Ambassador 2 mins read

Kendall Jenner Is the Face of Sublime by Tory Burch

Kendall Jenner has been unveiled as the face of the new Sublime fragrance campaign by Tory Burch. The campaign, captured by the renowned photography duo Mert Alas and Marcus Piggott, was conceived by Be Good Studios, known for their innovative approach to fashion advertising.

Campaign Highlights

In the visually striking campaign video, Kendall Jenner is seen holding a sculpture of the Sublime bottle, which was designed by award-winning artist Malin Ericson. The artistic direction of the campaign reflects the elegance and modernity

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Campaigns 1 mins read

Simon Cowell Collaborates with Domino’s on New Campaign

Simon Cowell, who is represented by YMU Group, has teamed up with Domino’s for a new advertising campaign. Known for his sharp critiques and no-nonsense attitude, Cowell revives his tough-as-nails judge persona, famously seen on shows like “The X Factor” and “American Idol,” as he takes on the role of Domino’s “quality captain.”

Campaign Details

In the campaign, Cowell is seen meticulously inspecting pizzas, offering withering critiques on everything from topping distribution to crust quality. His demanding standards

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Comedy 2 mins read

Henry Cho Signs with UTA

Comedian Henry Cho has signed with UTA for representation. He continues to be managed by Brillstein Entertainment Partners, solidifying his position in the entertainment industry.

Recent Career Highlights

Henry Cho’s career continues to thrive, with his “From Here to There” tour currently making waves across the country. Known for his clean, family-friendly comedy, Cho has captivated audiences with his relatable humor and Southern charm. His ability to connect with diverse audiences has led to sold-out shows in major cities, making this tour a significant success.

In addition to his touring accomplishments, Cho remains a regular performer at the Grand Ole Opry, where his unique brand of humor continues to resonate. His television appearances have also kept him in the public eye, with guest spots that highlight his comedic versatility.

Cho’s comedy special, “What’s That Clickin’ Noise?,” available on various

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Endorsement Deals 2 mins read

Jude Bellingham Signs New Endorsement Deal with Louis Vuitton

Louis Vuitton has announced British soccer sensation Jude Bellingham as its newest brand ambassador. The partnership marks another significant step in Bellingham’s rising influence both on and off the pitch. Known for his impeccable style, Bellingham was voted by GQ readers as the most stylish player of the Euro 2024 tournament.

Career and Endorsements

Bellingham’s collaboration with Louis Vuitton follows a string of high-profile endorsements. In June, he was named ambassador for Skims men’s underwear, showcasing his growing appeal in the fashion world. Additionally, he recently unveiled his first signature collection with Adidas Originals, further cementing his status as a fashion-forward athlete.

Louis Vuitton’s Sporting Ambassadors

Bellingham joins a prestigious lineup of Louis Vuitton men’s ambassadors from the world

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Agency Signing 2 mins read

Billie Eilish and FINNEAS Sign with WME for Full Representation

Billie Eilish and her brother, FINNEAS, have expanded their relationship with WME, with the agency now representing them in all areas of entertainment. WME began handling their film and TV representation individually in January 2023, and this latest move consolidates all of their solo entertainment needs under one roof. The duo continues to be managed by Best Friends Music, with their PR overseen by High Rise PR.

Billie Eilish’s Recent Career Highlights

Billie Eilish remains one of the most influential artists of her generation. In 2023, she released the single “What Was I Made For?” as part of the Barbie movie soundtrack, which garnered critical acclaim and charted globally. Eilish also made headlines for her activism, participating in various climate change campaigns and continuing to use her platform to advocate for mental

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Basketball 2 mins read

LeBron James Channels James Bond in Lobos Tequila Commercial with Victoria Justice

LeBron James has taken his role as an investor in Lobos Tequila to the next level by starring in a new commercial for the brand, alongside actress Victoria Justice. The commercial showcases James channeling his inner James Bond, with Justice playfully asking for his name, to which James responds with the iconic “Bond, James Bond” line, substituting in his own name. The two then share a handshake with the server, adding a suave touch to the promotional spot.

LeBron James and Lobos

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Rock 2 mins read

The Head and The Heart Sign with Crush Music for Management

The indie folk band The Head and The Heart have signed with Crush Music for management, marking a new chapter in their successful career. The band continues to be represented by CAA for bookings and Grandstand Media for public relations.

Career Highlights

Formed in 2009 in Seattle, Washington, The Head and The Heart quickly rose to prominence with their self-released, self-titled debut album in 2010. The album’s success led to a record deal with Sub Pop, which re-released the album in 2011. Their blend of indie folk, Americana, and pop resonated with a broad audience, and they became known for hits like “Rivers and Roads,” “Down in the Valley,” and “Lost in My Mind.”

Chart Success and Touring

The band’s second album, Let’s Be Still (2013), debuted at No. 10 on the Billboard 200 chart, solidifying their place in the indie

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PR Signings 1 mins read

Emei Signs with Big Hassle for Public Relations

Rising artist Emei has officially signed with Big Hassle for public relations, further expanding her growing presence in the music industry. Emei is currently repped by Wasserman for bookings and is managed by ATG Group, ensuring that she has a strong team behind her as she continues to build her career.

Spotify Success

Emei has made significant strides on Spotify, where she has garnered over 2 million total listens. Her top song, “Scatterbrain,” has amassed nearly 40 million listens, highlighting her appeal and growing fan base. This track, in particular, has resonated with listeners, contributing to her rising profile on the streaming platform.

Top Streaming Markets

Emei’s music has found a strong audience in major cities across the globe. Her top Spotify streaming markets include Chicago, Sydney, London, Melbourne, and Seattle. This international reach underscores her broad appeal

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Endorsement Deals 2 mins read

Diana Flores Signs New Endorsement Deal with Oakley

Diana Flores, a standout quarterback on the Mexican National Flag Football team, has signed a new endorsement deal with Oakley. The partnership comes as part of Oakley’s broader commitment to supporting athletes across various sports, especially as flag football is set to make its Olympic debut at the LA28 Games. Flores, who is represented by SMAC Entertainment, joins an elite roster of Oakley brand ambassadors that includes NFL stars like Vikings wide receiver Justin Jefferson and Chiefs quarterback Patrick Mahomes.

Career Highlights

Flores has quickly become one of the most recognizable faces in the world of flag football. She gained widespread attention as a Super Bowl correspondent for TelevisaUnivision earlier this year and starred in an NFL commercial during Super Bowl LVII in 2023 that spotlighted the growing

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Film/TV 2 mins read

Rosario Dawson Collaborates with American Airlines on a New Campaign

Rosario Dawson, an acclaimed actor and dedicated political activist, has partnered with American Airlines for its latest purpose-driven marketing campaign. The initiative, titled “We Go Further, Together,” marks the airline’s eighth consecutive fundraising effort in support of Stand Up To Cancer (SU2C). This year, the campaign introduces Dawson as its new face, bringing her star power and advocacy to the forefront of this important cause.

Charitable Work and Activism

Dawson is widely recognized not only for her acting talents but also for her extensive work with various charitable organizations. Over the years, she has been deeply involved with Voto Latino, an organization dedicated to encouraging young Latinx voters to participate in the electoral process. She has also supported global humanitarian efforts through Doctors

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Film/TV 2 mins read

Ken Jeong Dons Scrubs for Fabletics Campaign

Ken Jeong, who is managed by Aligned Entertainment Group, has been unveiled as the face of Fabletics’ latest promotional push for its Fabletics Scrubs product line. The campaign humorously spotlights Jeong, known for his comedic chops and medical background, as he steps out in a pair of royal blue scrubs, much to the delight of a Hollywood star-spotting bus tour that happens to catch him in the act.

In the ad, the tourists eagerly request Jeong

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Fashion 2 mins read

Flo Milli and NLE Choppa Collaborate with True Religion on New Campaign

True Religion is making a significant resurgence in 2024, reviving the spirit of its early 2000s success with a modern edge. The brand has strategically partnered with some of hip-hop’s biggest names, including Flo Milli and NLE Choppa, for its latest campaign. These collaborations highlight True Religion’s commitment to remaining relevant in the ever-evolving fashion landscape, particularly within the hip-hop community.

Flo Milli’s Career Highlights

Flo Milli, known for her distinctive voice and vibrant personality, has quickly risen to fame in the hip-hop world. She first gained widespread attention with her viral hit “Beef FloMix,” which catapulted her into the spotlight. Her debut mixtape, Ho, Why Is You Here?, released in 2020, solidified her place as one of the most promising new voices in rap. The mixtape received critical acclaim and featured hits like “In the Party” and “May I.”

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Film/TV 2 mins read

Martha Stewart Interns for Fiverr in Latest Campaign

Martha Stewart, who is represented by CAA, stars in a humorous new campaign for Fiverr, where she takes on the role of an intern. In the 40-second ad, the 83-year-old lifestyle mogul is seen delivering coffee to her bosses and offering business advice, which is promptly dismissed—a playful nod to her extensive experience and expertise.

The Campaign and Partnership

This campaign marks the beginning of a new partnership between Fiverr and Stewart, which officially kicked off in late July. As part of this collaboration, Stewart became a Limited Edition

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Sports 2 mins read

Hellmann’s and NFL Star Will Levis Collaborate on New Campaign

Tennessee Titans quarterback Will Levis, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with Hellmann’s, Levis is helping launch the brand’s first mayo-inspired fragrance, Will Levis No. 8.

The Campaign and Creative Direction

The campaign, created by agency Edelman and directed by Emmy Award-winning cinematographer Steven Meizler (The Queen’s Gambit), features a humorous and dramatic film that draws on classic

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Endorsement Deals 2 mins read

Issa Rae and Lucy Liu Sign New Endorsement Deal with Stuart Weitzman

Issa Rae and Lucy Liu have joined forces as the latest global ambassadors for luxury shoe brand Stuart Weitzman. Alongside Aly Raisman, Christy Turlington, and Ming Xi, they will star in the upcoming campaign film titled “How Lovely to Be a Woman,” directed by Matvey Fiks. This campaign marks Issa Rae’s first global fashion campaign, adding another milestone to her growing list of accomplishments.

Issa Rae’s Career and Brand Collaborations

Issa Rae, an acclaimed actress, writer, and producer, is widely known for creating and starring in the hit HBO series Insecure. Her influence extends beyond the entertainment industry, as she has been involved in various entrepreneurial ventures and brand collaborations. Rae is the founder of Sienna Naturals, a hair care brand focused on natural ingredients, and Viarae Wines, her own

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