Latest News

Sports 2 mins read

Hellmann’s and NFL Star Will Levis Collaborate on New Campaign

Tennessee Titans quarterback Will Levis, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with Hellmann’s, Levis is helping launch the brand’s first mayo-inspired fragrance, Will Levis No. 8.

The Campaign and Creative Direction

The campaign, created by agency Edelman and directed by Emmy Award-winning cinematographer Steven Meizler (The Queen’s Gambit), features a humorous and dramatic film that draws on classic

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Endorsement Deals 2 mins read

Issa Rae and Lucy Liu Sign New Endorsement Deal with Stuart Weitzman

Issa Rae and Lucy Liu have joined forces as the latest global ambassadors for luxury shoe brand Stuart Weitzman. Alongside Aly Raisman, Christy Turlington, and Ming Xi, they will star in the upcoming campaign film titled “How Lovely to Be a Woman,” directed by Matvey Fiks. This campaign marks Issa Rae’s first global fashion campaign, adding another milestone to her growing list of accomplishments.

Issa Rae’s Career and Brand Collaborations

Issa Rae, an acclaimed actress, writer, and producer, is widely known for creating and starring in the hit HBO series Insecure. Her influence extends beyond the entertainment industry, as she has been involved in various entrepreneurial ventures and brand collaborations. Rae is the founder of Sienna Naturals, a hair care brand focused on natural ingredients, and Viarae Wines, her own

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PR Signings 2 mins read

Moonchild Sanelly Hires Grandstand Media for Public Relations

South African artist Moonchild Sanelly has hired Grandstand PR for her public relations needs. She continues to be represented by One Fiinix Live for bookings worldwide, excluding North America, and is managed by Wolf Creative Events.

Career Highlights: Moonchild Sanelly, known for her distinctive blend of music genres, including gqom, kwaito, and electronic dance music, has become one of the most dynamic and innovative artists in the global music scene. Her unique style, which she calls “future ghetto punk,” combines bold fashion, provocative lyrics, and infectious beats. Moonchild Sanelly’s music often addresses themes of female empowerment, sexuality, and liberation, making her a powerful voice in contemporary music.

She gained international recognition with her appearance on Beyoncé’s The Lion King: The Gift album, where she was featured on the track “My Power” alongside

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Sports 3 mins read

Soccer Superstar Mia Hamm Stars in Miller Lite Campaign

Soccer legend Mia Hamm, represented by Wasserman, is the star of Miller Lite’s latest “Great Taste, Less Filling” campaign. Known for her incredible impact on the sport, Hamm brings her star power to the brand, joining a long line of iconic athletes who have endorsed Miller Lite. In addition to Miller Lite, Hamm has previously worked with major brands such as Doritos, Frito-Lay, and Nike.

Career Highlights: Mia Hamm is widely regarded as one of the greatest female soccer players of all time. During her illustrious career, she played as a forward for the U.S. Women’s National Team (USWNT) from 1987 to 2004. Hamm’s influence on women’s soccer is unparalleled, and she remains a significant figure in the sport even after her retirement. Hamm was a crucial member of the USWNT that won the FIFA Women’s

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Agency Signing 2 mins read

Lila Iké Signs With Wasserman

Lila Iké, a rising star in the reggae and dancehall scene, has signed with Wasserman for representation in Europe and Australia, with Shanae Dennis serving as her point agent. She continues to be represented by IAG for North American bookings and is managed by Lorna V. Bennett-Ollivierre at Indiggnation Collective. Her public relations are handled by With Love PR, and she is signed to RCA Records.

Music Career Highlights:

Lila Iké, born Alecia Grey, is known for her soulful voice and powerful lyrics that blend reggae, dancehall, and R&B influences. She emerged as one of the most promising talents in Jamaican music, gaining widespread

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Data Insights 2 mins read

The Agencies Behind Reading and Leeds 2024

Reading and Leeds, one of the UK’s most iconic festivals, takes place annually across its twin locations of Reading and Leeds. Sponsored by Rockstar Energy Drink and organized by Festival Republic, this event showcases some of the biggest names in music. We used Booking Agent Info to research the agencies behind the lineup.Wasserman leads the pack with a significant 24% share, representing headliners and major acts like Fred Again, Liam Gallagher, Sonny Fodera, The Prodigy, Skrillex, and more.United Talent Agency (UTA) follows with 12%, handling artists such as Skrapz, Loveless,

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Film/TV 2 mins read

Danielle Pinnock Signs With Independent Artist Group

Danielle Pinnock, known for her dynamic presence both on screen and stage, has signed with Independent Artist Group (IAG). She continues to be managed by Aligned Entertainment, with PR handled by ID Public Relations.

Career Highlights:

Pinnock is currently a series regular on CBS’s top-rated comedy series, Ghosts, where she plays the character Alberta Haynes, a Prohibition-era jazz singer with a big personality and a mysterious past. Ghosts has become a massive hit for CBS, and Pinnock’s portrayal of Alberta has been widely praised for its comedic timing and depth.

Feature Film Debut:

In 2023, Pinnock made her feature film debut in Candy Cane Lane, an Amazon Studios production for Prime Video. The film, which starred Eddie Murphy, Tracee Ellis Ross, and Nick Offerman, showcased Pinnock’s versatility as an actress, allowing her to transition seamlessly

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Music 2 mins read

Current Joys Signs with Grandstand Media for PR

Current Joys, the musical project of Nick Rattigan, has signed with publicist Grandstand Media for public relations in the United States. He continues to be represented by agent Ground Control Touring for North American bookings and agent ATC Live for representation in Europe and the UK. His management remains with lllmgmt, while his PR in Europe/UK continues to be handled by Secretly Group.

Music Career Highlights: Nick Rattigan, the force behind Current Joys, has carved out a unique space in the indie music scene with his emotionally raw and evocative sound. Known for blending elements of lo-fi, indie rock, and post-punk, Current Joys has gained a dedicated following due to Rattigan’s introspective lyrics and haunting melodies.

Notable Albums and Tracks: Current Joys first gained

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Electronic 2 mins read

AYYBO Signs with WME

Electronic music producer and AYYBO has signed with agent WME for representation. The artist, known for his unique blend of house, funk, and electronic sounds, continues to be managed by Owndrum Group.

Career Highlights: AYYBO, whose real name is Eduardo Ayala, has quickly made a name for himself in the electronic music scene with his distinct sound that fuses deep basslines with groovy rhythms. He first gained widespread attention with his track “Breathe,” which became a viral hit on social media platforms and streaming services. The track’s success helped establish AYYBO as a fresh and innovative voice in electronic music.

Popular Tracks and Releases: AYYBO’s growing discography includes standout tracks like “Play Some Records” and “Rave Tool,” which have both garnered significant attention within the electronic music community. These tracks, along with “Breathe,” showcase his ability to create infectious grooves

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Hip-Hop 2 mins read

Marqus Clae Signs with United Talent Agency (UTA)

Marqus Clae has signed with United Talent Agency (UTA) for representation, with Robert Gibbs serving as his point agent. Clae, a rap artist praised by Source magazine as “the future of Hip Hop,” has been making waves in the entertainment industry with his dynamic music and acting talents.

Career Highlights: Marqus Clae is a Houston-born rapper and actor who has been gaining recognition for his lyrical prowess and compelling performances. He began his music career at a young age, quickly earning a reputation for his sharp lyrics and smooth delivery. His singles “Put That on My Heartbeat” and “Send Me A Picture” have helped establish him as a rising star in the hip-hop world.

Acting Career: In addition to his music, Clae has showcased his acting talents in several television roles. He appeared in the Fox series Shots Fired in 2017, where his performance garnered attention for its depth and authenticity. He continued to build his

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Music 2 mins read

Claire Rosinkranz Signs with C3 Management

Claire Rosinkranz has signed with C3 Management, where she will be managed by Russell Baltera. She continues to be represented by CAA for bookings and Inside/Out for public relations.

Career Highlights: Claire Rosinkranz is a rising star in the music industry, known for her catchy and genre-blending pop songs that have resonated with a global audience. She first gained widespread attention in 2020 with her viral hit “Backyard Boy,” which became a sensation on TikTok, amassing millions of views and streams. The song’s success led to the release of her debut EP, BeVerly Hills BoYfRiEnd, which showcased her ability to craft infectious melodies and relatable lyrics.

Recent Achievements: Following the success of her debut EP, Claire Rosinkranz has continued to release music that has been well-received by both

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Basketball 2 mins read

Layshia Clarendon Promotes The Light Phone

WNBA star Layshia Clarendon recently took to Instagram to promote The Light Phone, a minimalist mobile device designed to help users disconnect from the distractions of a traditional smartphone. In the post, Clarendon shared their experience of embracing a more present lifestyle since making the switch to The Light Phone.

Career Highlights:

Layshia Clarendon is a seasoned WNBA player known for their versatility and leadership both on and off the court. Currently playing for the Los Angeles Sparks, Clarendon has built a reputation as a dynamic guard with a strong defensive presence. Over the course of their career, Clarendon has been a key player for several teams, including the Indiana Fever, Connecticut Sun, and Minnesota Lynx. They are also recognized for their advocacy work, particularly around issues of LGBTQ+ rights and social justice, becoming the first openly transgender and nonbinary player in WNBA history.

Brand Collaborations:

This promotion adds to Clarendon’s portfolio of brand endorsements,

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Film/TV 2 mins read

Kim Kardashian and Jimmy Fallon Team Up for New Beats by Dre Campaign

Kim Kardashian and Jimmy Fallon have joined forces in a new campaign for Beats by Dre, showcasing Kardashian’s latest venture, the Beats by Kim signature line of headphones. The campaign, which humorously pits the two celebrities against each other, highlights the sleek and stylish design of Kardashian’s new headphones, while also putting Fallon in a light-hearted competitive situation.

Campaign Highlights: In the 90-second spot, Fallon visits the Beats corporate

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Brand Ambassador 2 mins read

Eladio Carrión Signs New Endorsement Deal With New Balance

Eladio Carrión, the acclaimed Puerto Rican rapper, singer, and songwriter, has been announced as the new brand ambassador for New Balance. He joins an impressive roster of artists who have collaborated with the brand, including Action Bronson, Jack Harlow, and Aminé.

Music Career Highlights: Eladio Carrión first garnered attention with his viral freestyle videos on social media, quickly establishing himself as a force in the Latin music scene. Known for his unique blend of reggaeton, trap, and Latin music, Carrión has released several successful albums, including the critically acclaimed ‘Sauce Boyz’ and ‘Monarca.’ His innovative sound and lyrical prowess have made him a standout artist in the genre.

Collaborations and Influence: Carrión has worked with some of the biggest names in Latin music, including

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Football 2 mins read

Deion Sanders Joins DIRECTV’s ‘For The Birds’ Campaign

Deion Sanders, the legendary football coach and former NFL star known as “Coach Prime,” has teamed up with DIRECTV for their latest ‘For The Birds’ campaign. This new campaign, which aims to inform consumers about DIRECTV’s satellite-free streaming option, features Sanders alongside award-winning actors Steve Buscemi and Henry Winkler, who reprise their roles as the iconic avian duo, Frank and Bobby.

Campaign

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New Signings 2 mins read

Ama Lou Signs with WME for Representation

Ama Lou, the British singer-songwriter known for her distinctive blend of R&B and soul, has signed with WME for representation. This move comes as she continues to build on her growing influence in the music industry.

Career Highlights: Ama Lou first gained widespread attention with the release of her debut EP, “DDD,” in 2018, which she wrote, directed, and produced. The project was praised for its conceptual storytelling and visual artistry, solidifying her as a multifaceted talent. Her music often explores themes of identity, self-discovery, and social issues, resonating with a broad audience.

Recent Releases: In 2022, Ama Lou released her critically acclaimed album “I Came Home Late” through Interscope Records. The album showcases her evolution as an artist, blending introspective lyrics with a modern R&B sound. Tracks like “Trust Nobody” and “Same Old Ways” highlight her unique vocal style and lyrical depth, earning her a dedicated fan base.

Live Performances

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Sports 2 mins read

Marcus Rashford and Jadon Sancho Invest in Nala’s Baby

KREPT, of the musical duo Krept and Konan and Co-Founder and Director of Nala’s Baby, has welcomed footballers Marcus Rashford and Jadon Sancho into the fold as investors in the rapidly growing brand. Launched two years ago, Nala’s Baby has seen substantial growth, with the two English footballers joining other high-profile investors such as Anthony Joshua, Jourdan Dunn, and Yung Filly.

Brand Growth and Expansion: Since its inception, Nala’s Baby has demonstrated impressive growth. This week, the brand expanded its retail presence by becoming available in its sixth national retailer, Sainsbury’s.

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Management Signings 2 mins read

Ester Expósito Signs With Brillstein Entertainment

Ester Expósito has signed with Brillstein Entertainment for management. She continues to be represented by CAA for film and TV in the United States and by Antonio Abeledo Agency in Spain. Her modeling agent is IMG Models.

Career Highlights: Ester Expósito is best known for her portrayal of Carla Roson in the hit Netflix series “Elite,” which wrapped its eight-season run and remains one of the platform’s most-watched international series. Her performance on the show garnered significant attention and praise, establishing her as a rising star in the international entertainment industry.

Recent Projects: Most recently, Expósito starred in Amat Escalante’s “Lost in the Night,” which premiered to critical success at the Cannes Film Festival this year. Her role in the film showcased

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Music 1 mins read

George Clinton Signs with 33 & West

George Clinton has signed with 33 & West for representation. He continues to be managed by Jampol Artist Management, with PR handled in-house by Chrissy Sepolen Walter, and Matt Willson.

Recent Career and Performances: In recent years, Clinton has continued to tour extensively, bringing his vibrant and energetic performances to fans around the world. He has played at several major festivals, including:

Glastonbury Festival (UK) Primavera Sound (Spain) Essence Festival (USA) Bonnaroo Music and Arts Festival (USA) Montreux Jazz Festival (Switzerland)

Despite announcing his retirement from touring in 2018, Clinton has remained active, performing at various events and festivals, showcasing

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Music 2 mins read

Juliet Fox Signs with Paramount Artists

Juliet Fox has signed with Paramount Artists for representation. She continues to be repped by Bullitt Agency in North and South America and Hardware Group in Australia. Her management is handled by Bigfoot Music Management, and her PR is managed by Hypha Creative.

Juliet Fox has built a reputation as a formidable force in the techno scene, performing at some of the most prestigious venues and festivals around the world. Her notable performances include Awakenings Festival in the Netherlands, Tomorrowland in Belgium, BPM Festival in Portugal, Amnesia in Ibiza, Spain, Watergate in Berlin, Germany, and Output in New York City, USA.

Juliet Fox has released numerous tracks that have resonated with the global techno community. Some of her most popular songs include “6AM,” “Find Your Way,”

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