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Electronic 2 mins read

The Japanese House Signs with CAA for North American Representation

Indie-pop artist The Japanese House, the musical project of Amber Bain, has signed with Creative Artists Agency (CAA) for representation in North America. For the rest of the world, Bain continues to be represented by Primary Talent International, with her PR handled by Inside/Out.

Career Highlights:The Japanese House first made waves in the music scene with the release of her debut EP Pools to Bathe In in 2015. Known for her ethereal sound, blending dream-pop, electronica, and indie elements, Bain quickly gained a dedicated following. Her signature style, marked by layered vocals and emotional depth, has drawn comparisons to artists like Imogen Heap and Bon Iver.

Bain’s 2019 debut album Good at Falling further established her as a leading figure in the indie music scene.

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Music 2 mins read

Nicole Scherzinger Signs with CAA for Representation

Multitalented performer Nicole Scherzinger has signed with Creative Artists Agency (CAA) for representation, following her previous affiliation with United Talent Agency (UTA). She continues to be represented for public relations in North America by High Rise PR.

Career Highlights in Music:Nicole Scherzinger first rose to global fame as the lead singer of The Pussycat Dolls, one of the best-selling girl groups of all time. With hits like Don't Cha, Buttons, and When I Grow Up, Scherzinger’s powerful vocals and commanding stage presence played a major role in the group’s success, propelling them to worldwide stardom. The Pussycat Dolls sold over 55 million records globally, becoming one of the most iconic pop acts of the 2000s.

Following her success with the group,

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Music 2 mins read

Loud Luxury Signs with Wasserman

Canadian electronic duo Loud Luxury has signed with Wasserman for representation, with Matt Rodriguez and Lee Anderson as their point agents. The duo was previously represented by WME. They continue to be managed by Northside Artist Management as they build on their remarkable success in the electronic music scene.

Career Highlights: Loud Luxury, comprised of Andrew Fedyk and Joe Depace, first gained widespread attention with their 2017 breakout single Body, featuring Brando. The track became a global hit, amassing over a billion streams and earning multi-platinum certifications in several countries. Body was a defining moment in their career, leading to award nominations and wins, including a Juno

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Music 2 mins read

Flume Signs with Three Six Zero for Management

Electronic music producer Flume has signed with Three Six Zero for management, marking a new chapter in his career. Previously, he was managed by Future Classic. His bookings are now handled by Wasserman, with public relations managed by Sacks & Co in the US and All Stripes in the UK.

Career Highlights: Flume, born Harley Streten, emerged as a major force in electronic music with his self-titled debut album in 2012, which featured hit tracks like Sleepless and Holdin On. His groundbreaking sound, blending elements of future bass, trap, and experimental electronica, earned him widespread acclaim. Flume’s career reached new heights in 2016 with the release of his Grammy-winning album Skin, featuring collaborations with

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Music 1 mins read

Ava Max Signs with MDDN for Management

Pop star Ava Max has signed with MDDN for management, with Benjamin "Benji" Madden, Josh Madden, Jennifer Hurst, and Joey Simmrin taking on her management duties. Previously, she was managed by Scooter Braun Projects. Ava Max continues to be signed to Atlantic Records and is represented by CAA for bookings.

Career Highlights: Ava Max skyrocketed to fame with her 2018 breakout single Sweet but Psycho, which topped charts in 22 countries and solidified her place in the pop music scene. Following the success of her debut single, her debut album Heaven & Hell was released in 2020 and

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Sports 2 mins read

Conor McGregor Signs New Endorsement Deal with Bucked Up

MMA superstar Conor McGregor has signed an endorsement deal with Bucked Up, becoming the brand’s newest ambassador. As part of this collaboration, McGregor has worked with the company to develop two new energy drink flavors: Notorious Buck Irish Apple and Orange. The partnership also includes plans for future workout supplements, further expanding McGregor’s influence in the fitness and wellness space.

Career Highlights: McGregor, known for his charismatic personality and knockout power, rose to international fame as a UFC fighter. He made history by becoming the first fighter to hold two UFC titles simultaneously in different weight divisions—featherweight and lightweight. McGregor has been involved in several iconic fights, including his match against Floyd Mayweather in a highly publicized boxing bout in 2017.

Business Ventures: Beyond his fighting career, McGregor has expanded his empire into various business ventures.

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Basketball 1 mins read

Tyrese Haliburton Signs New Endorsement Deal with PUMA

Indiana Pacers star Tyrese Haliburton has signed a new endorsement deal with PUMA, marking a significant move from his previous deal with Nike. The new partnership is expected to position Haliburton as one of the faces of PUMA Basketball, a title currently held by LaMelo Ball of the Charlotte Hornets. With LaMelo receiving multiple signature models and lifestyle shoes, Haliburton's role is anticipated to expand with similar high-profile branding efforts from PUMA.

Previous Nike Partnership: Haliburton initially signed with Nike when he entered the NBA in 2020. While he did not receive a signature shoe with Nike, he was one of the faces of the brand’s GT Cut line, joining prominent players like Domantas Sabonis and Jrue Holiday.

This new PUMA deal represents a major step forward for Haliburton, as he continues to build his presence both on and off the court.

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Brand Ambassador 1 mins read

Valentino Beauty Names Charli XCX as US Brand Ambassador

Valentino Beauty has announced Charli XCX as its latest US ambassador, coinciding with the launch of the brand’s Spike Valentino Buttery Matte Lip Color. The singer’s growing list of beauty partnerships this year includes collaborations with skincare brands Laneige and K18.

Ambassadorships and Collaborations: By joining Valentino Beauty, Charli XCX is now part of a prestigious roster of ambassadors that includes actress Florence Pugh and actor-singer Tan Jianci, who represents the brand in China.

Career Highlights: Charli XCX has made a major impact on the music scene, known for her genre-defying pop sound and hit songs like Boom Clap, Boys, and Vroom Vroom. In addition to her music career, she has been a trailblazer in the fashion and beauty space, continually expanding her influence with high-profile brand partnerships.

With this new collaboration,

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Endorsement Deals 2 mins read

Sarah Michelle Gellar Collaborates with Philosophy on New Campaign

https://www.youtube.com/watch?v=Wcdp_u-cSeg

Sarah Michelle Gellar, best known for her iconic role as Buffy the Vampire Slayer, has partnered with skincare brand Philosophy for the launch of its new Ultimate Miracle Worker Face & Neck Cream. Represented by CAA and Linden Entertainment, Gellar stars in a unique horror-themed campaign that addresses concerns about using retinol in skincare routines. The campaign includes a short horror film directed by Joe Pernice and filmed by renowned horror Director of Photography Jason Krangel, perfectly aligning with Gellar’s association with the horror genre.

Career

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Endorsement Deals 2 mins read

Maxx Crosby Named Brand Ambassador of Saxx Underwear

Las Vegas Raiders defensive end Maxx Crosby has been announced as the new brand ambassador for Saxx Underwear. Represented by Wasserman, Crosby will appear in ads for the brand and take on a key role in their college football-focused NIL (Name, Image, and Likeness) campaign.

Campaign Overview: Building on Saxx's 2022 campaign, which featured top college pass rushers and raised funds for the Testicular Cancer Foundation, Crosby will identify standout college athletes known for their sacking abilities. Each player selected for the All-Saxx Conference will receive a personal message from Crosby, a package of Saxx products, and monetary compensation. For every sack these players achieve, Saxx will continue its $1,000 donation to the Testicular Cancer Foundation.

Multiyear Partnership: As part of the deal, Saxx Underwear will become the official sponsor of "The Rush with Maxx Crosby," a podcast and YouTube show co-hosted by Crosby.

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