Latest News

Sports 2 mins read

Seattle Seahawks Wide Receiver DK Metcalf Joins ZICO Coconut Water as Brand Ambassador and Investor

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper

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Film/TV 2 mins read

Phoebe Tonkin Signs with Gersh for Representation

Australian actress and model Phoebe Tonkin has signed with Gersh for representation, adding a new chapter to her already impressive career. Her public relations are handled by Align Public Relations. Tonkin has become a well-known face in both the film and television industries, gaining recognition for her versatility and talent across a range of roles.

Career Highlights: Phoebe Tonkin first rose to prominence with her breakout role in the Australian television series H2O: Just Add Water (2006-2010), where she played Cleo Sertori, one of the three teenage girls who transform into mermaids. Her performance on the show quickly made her a fan favorite, especially among younger audiences.

Tonkin’s international career took off when she was cast as Faye Chamberlain in The CW's supernatural drama The Secret Circle (2011-2012). Although the show was short-lived, her

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Comedy 2 mins read

Damon Darling Signs with IAG for Representation

Comedian and social media sensation Damon Darling has signed with Independent Artist Group (IAG) for representation, marking a major milestone in his rapidly growing career. Known for his viral pranks, sketches, and crowd work, Darling has built a massive online presence across multiple platforms, with his comedic stunts captivating millions of followers. On TikTok alone, he boasts over 906,000 followers and 26 million page likes, with significant numbers on YouTube, Instagram, and Facebook as well. His headlining gigs reflect his popularity, with no signs of slowing down.

Career Highlights: Damon Darling initially gained attention with prank videos filmed in everyday settings like drive-thrus and retail stores. His early stunts, such as a January 2021 video in which he jumped on a shopping bag carousel, drenched himself in milk, and pretended to quit a job at Walmart (a job he never actually had), pushed boundaries and often landed him in hot water. This particular stunt resulted in a misdemeanor charge, which

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Music 2 mins read

Boris Brejcha Signs with WME for Representation

German DJ and producer Boris Brejcha has signed with WME for worldwide representation, excluding North and South America. He continues to be represented by United Talent Agency (UTA) for North American bookings, while his management remains in-house, handled by his own company, Fcking Serious.

Career Highlights: Boris Brejcha is known as a pioneering force in the electronic music scene, often credited with creating the genre “high-tech minimal,” which blends elements of techno, minimal, and progressive sounds. His career took off with the release of his debut album Die Maschinen sind Gestrandet in 2007, which marked the beginning of his rise in the global electronic music scene.

Over the years, Brejcha has gained a massive following, especially in Europe and South America, known for his electrifying

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Sports 2 mins read

Naomi Osaka Named Maybelline New York’s First-Ever Brave Together Global Ambassador

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York's first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes

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Music 2 mins read

Raye Signs New Endorsement Deal with Dyson

https://www.youtube.com/watch?v=qo5c89Gp7Xk

London-based singer-songwriter Raye has signed a new global endorsement deal with Dyson, becoming the brand’s latest ambassador. This collaboration coincides with Dyson's recent push into the audio market with the release of its OnTrac headphones. Though a surprising partnership at first glance, it aligns with both Dyson’s innovative spirit and Raye’s global influence in music and fashion.

Career Highlights:Raye first gained attention as a 17-year-old in 2014, quickly earning recognition for her powerful voice and ability to blend genres like pop, R&B, and electronic music.

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Music 2 mins read

Yussef Dayes Signs with Wasserman for Worldwide Representation (Excl. North and South America)

Drummer and producer Yussef Dayes has signed with Wasserman for representation outside of North and South America. His bookings in North and South America continue to be handled by IAG, while he remains managed by Leader Management. His PR is managed by Good Machine PR.

Career Highlights:Yussef Dayes is widely regarded as one of the most innovative and influential drummers in modern jazz and contemporary music. A founding member of the jazz duo Yussef Kamaal, Dayes gained early acclaim with the release of the duo’s debut album, Black Focus (2016), which became a landmark project in the modern jazz revival, blending jazz with funk, electronic, and African rhythms. Following this success, Dayes embarked on a solo career that has further pushed the boundaries of jazz, incorporating elements

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Music 1 mins read

310babii Signs with Audible Treats for PR

Rising rapper 310babii has hired Audible Treats for public relations representation, further solidifying his presence in the music industry. He continues to be booked by WME, and his popularity has been rapidly increasing, with over 4.5 million monthly listeners on Spotify. Last week, he released his latest album, 310degrees, via Empire, marking another major milestone in his career.

Career Highlights: 310babii has garnered attention for his smooth, melodic flow and lyrical storytelling, often reflecting on his experiences growing up in Los Angeles. His tracks, like Soak City and Rock Your Hips, have amassed millions of streams, connecting with fans through his authenticity and versatile sound. Known for blending introspective themes with high-energy beats, 310babii has quickly carved out a niche in the hip-hop scene.

With over 4.5 million monthly listeners on Spotify,

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Endorsement Deals 2 mins read

Lexie Hull and Paul George Named Brand Ambassadors for Gordon Hayward’s FORM

WNBA player Lexie Hull has been announced as a brand ambassador for FORM, joining nine-time NBA All-Star Paul George in promoting the innovative basketball training tool. FORM was co-founded by NBA All-Star Gordon Hayward and his former Butler University teammate and Assistant Coach, Emerson Kampen. The patented tool is designed to help basketball players of all ages and skill levels improve their shooting technique through its unique flat-sided shape, which guides proper hand placement and promotes elbow-wrist alignment. This design helps players develop the muscle memory required for consistent, effective shooting.

Lexie Hull’s Brand Collaborations: In addition to her partnership with FORM, Lexie Hull has worked with other prominent brands, including SweetGreen and Lightbox Jewelry, further showcasing her appeal and marketability as a

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Comedy 3 mins read

Whitney Cummings Signs with Brillstein Entertainment Partners for Management

Comedian, writer, and actress Whitney Cummings has signed with Brillstein Entertainment Partners for management. She continues to be represented by United Talent Agency (UTA), with her PR handled by Lede Company. Cummings has solidified herself as a powerhouse in stand-up comedy, television, and podcasting, showcasing her unique brand of sharp wit and observational humor.

Career Highlights in Stand-Up Comedy: Whitney Cummings has made a name for herself in the stand-up comedy world, with a series of successful specials. Her first stand-up special, Money Shot, premiered on Comedy Central in 2010, marking her arrival as a major comedic voice. She followed this up in 2014 with her second one-hour special, I Love You, also on Comedy Central, further solidifying her reputation as a candid and hilarious comic. Cummings debuted her

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