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Music 2 mins read

JoJo Signs with 2b Entertainment for PR

Pop and R&B singer JoJo has signed with 2b Entertainment for public relations, marking a new chapter in her career. She was previously represented by Full Coverage Communications for PR. JoJo remains signed to Warner Records and continues to be managed by Katie Gallagher, with her bookings still handled by WME.

Career Highlights: JoJo, born Joanna Levesque, first rose to fame in the early 2000s with her breakout hit Leave (Get Out) at the age of 13. The song made her the youngest solo artist to have a number-one single in the U.S., and her self-titled debut album was a commercial success, establishing her as a pop sensation.

Following her early success, JoJo faced challenges with her former record label, which delayed the release of new music. Despite these setbacks,

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Afrobeat 2 mins read

Kizz Daniel Signs with Wasserman for Representation

Nigerian Afrobeats star Kizz Daniel has signed with Wasserman for representation, with point agents Ryan Soroka, Shay Royale, and Shanae Dennis overseeing his career. He continues to be managed by Paul Okoye, while his public relations efforts are handled by Abesi PR in the United States, Liberty Music PR in Europe/UK, and BukiHQ Media in Nigeria.

Career Highlights: Kizz Daniel, born Oluwatobiloba Daniel Anidugbe, is a prominent figure in the Afrobeats music scene. He first gained widespread attention with the release of his hit single Woju in 2014, which became a major success in Nigeria and across Africa. Known

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Football 2 mins read

Brock Purdy Collaborates with Applebee’s on New Campaign

NFL quarterback Brock Purdy, represented by Range Media Partners, has teamed up with Applebee’s for a fun new advertising campaign. Fresh off his recent endorsement deal with Ariat International, Purdy brings his charisma and humor to the restaurant chain’s latest campaign.

Campaign Details: In the ad, Purdy takes on a playful role, asking a table of diners for their order and running off to grab boneless wings. Preparing to make a quarterback-style throw

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Endorsement Deals 2 mins read

October London Signs Endorsement Deal with Plasencia Cigars

October London has signed an exclusive endorsement deal with Plasencia Cigars, one of the world’s leading premium tobacco growers, established in 1865. Represented by Dennis Ashley III at Dash Media Partners, London will serve as the brand ambassador for Plasencia Cigars, bringing his love for cigars and music together in a unique collaboration.

Sip & Smoke Tour: As part of the partnership, October London will host the “Sip & Smoke” Cigar Lounge Series, a first-of-its-kind national tour that pairs live music, cocktails, and premium cigars. London, an avid cigar enthusiast, will curate the luxurious experiences with his signature “Old Soul” musical style and Plasencia’s finest cigar blends. These exclusive events will serve as the official after-party for his national concert tour, giving fans a one-of-a-kind experience blending music and cigar culture.

Career Highlights:

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Brand Ambassador 2 mins read

Damar Hamlin Signs New Endorsement Deal with Invisalign

NFL player Damar Hamlin has signed an endorsement deal with Invisalign, becoming the latest brand ambassador for the popular clear aligner company. Known for his remarkable journey both on and off the field, Hamlin’s new partnership with Invisalign adds to his growing list of endorsement deals, which also include collaborations with Fashion Nova, BOSS, and Oura Ring.

Career Highlights: Damar Hamlin is a safety for the Buffalo Bills in the NFL, gaining significant attention for both his athletic abilities and personal resilience. Drafted in the sixth round of the 2021 NFL Draft, Hamlin quickly became a valuable member of the Bills’ defense. Known for his speed, tackling skills, and playmaking abilities, he made an immediate impact on the field.

However, Hamlin’s career took a dramatic turn during the 2022 NFL season when he suffered a cardiac arrest during a game.

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Sports 2 mins read

Peyton Manning Stars in New Nationwide Insurance Campaign

Nationwide has once again teamed up with long-time brand spokesman Peyton Manning for a new campaign that highlights the company’s financial services beyond its well-known insurance offerings. The campaign, titled “So Much More,” debuts with a 30-second spot airing during the 2024 NFL season opener between the Kansas City Chiefs and Baltimore Ravens.

Campaign Details: The new ad playfully features Manning in an art class, using the homophonic similarity between “Peyton” and “Paintin'”

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Brand Ambassador 2 mins read

Shohei Ohtani Signs New Endorsement Deal with Beats by Dre

Major League Baseball star Shohei Ohtani has been named the latest official brand ambassador for Beats by Dre (Beats). As part of this new partnership, Ohtani is set to appear in marketing campaigns promoting the brand’s dynamic product lineup. Ohtani, one of baseball’s most dominant players, is known for his exceptional talent as both a pitcher and hitter, making him the perfect fit for Beats’ focus on innovation and performance.

Career Highlights: Shohei Ohtani has made history as one of the most versatile athletes in MLB, excelling as both a pitcher and a hitter for the Los Angeles Angels. Ohtani’s ability to perform at an elite level in both positions has earned him comparisons to baseball legends like Babe Ruth. His standout performances in recent seasons, including winning the AL MVP award in 2021, have made him a global icon in sports.

Endorsements: Beyond the field, Ohtani is a highly sought-after figure for brand endorsements. In addition to his new partnership with Beats by Dre, Ohtani has worked with several

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Award Shows 1 mins read

The Managers Behind the MTV VMA 2024 Nominees

The MTV VMAs are taking place next week, and we wanted to see which managers were behind this years Viacom MTV VMAs. We Booking Agent Info to find out.

Full Stop Management leads the pack with four nominees: Tate McRae, Kings of Leon, U2, and Cardi B.

BigHit (HYBE LABEL), the K-Pop powerhouse, follows closely with three nominees. (Note: We did not include artists from Scooter Braun Projects, despite HYBE’s ownership.) Their nominees include NewJeans, Jungkook, and Tomorrow X Together.

Good World Management also boasts three nominees, representing Ariana Grande, Troye

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Music 2 mins read

Ari Lennox Signs New Endorsement Deal with Kiss Colors & Care

R&B singer Ari Lennox has been named the new brand ambassador for Kiss Colors & Care, where she will spotlight the brand’s Edge Fixer Extreme and the Edge Fixer Wax Stick. Known for her soulful voice and authentic personality, Lennox’s partnership with the beauty brand highlights her connection to her fans and her love for hair care. She joins an impressive lineup of ambassadors for Kiss Colors & Care, including actress Storm Reid and rappers JT, and Saweetie.

Career Highlights: Ari Lennox, born Courtney Shanade Salter, first gained widespread recognition with her debut studio album Shea Butter Baby in 2019, released under Dreamville Records. The album’s title track, featuring rapper J. Cole, became a breakthrough hit, solidifying Lennox’s position as one of the leading voices in contemporary R&B.

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Film/TV 2 mins read

Martin Scorsese Collaborates with Armani and Kith on New Campaign

Legendary filmmaker Martin Scorsese has been tapped by Kith and Giorgio Armani to star in their latest campaign, marking a unique collaboration between the two brands. This partnership highlights the first-ever collaboration between Kith and Armani, though it is not Scorsese’s first with the Italian fashion house.

Career Highlights: Martin Scorsese is widely regarded as one of the greatest filmmakers in cinema history, with a career spanning over five decades. Known

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Sports 2 mins read

Russell Wilson Signs with WME for Off-Field Representation

NFL quarterback Russell Wilson has signed with WME for off-field representation, further expanding his ventures beyond football. Wilson, known for his leadership both on and off the field, will now be represented by WME for various opportunities in entertainment, endorsements, and business. In addition, his public relations are handled by JonesWorks, and he is managed by Untitled Entertainment for Film and TV projects.

Career Highlights: Russell Wilson is a Super Bowl-winning quarterback, currently playing for the Denver Broncos after a successful tenure with the Seattle Seahawks. Throughout his career, Wilson has been recognized for his exceptional playmaking abilities, leadership, and work ethic. He has earned multiple Pro Bowl selections and has established himself as one of the most consistent and successful quarterbacks in the NFL.

Off-Field Ventures: Beyond football, Wilson is a prominent

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Podcasters 2 mins read

Patrick Bet-David Signs with CAA for Representation

Entrepreneur, author, and media personality Patrick Bet-David has signed with Creative Artists Agency (CAA) for representation. Known for his dynamic presence in the business world and media landscape, Bet-David’s partnership with CAA will help expand his influence across various platforms.

Career Highlights: Patrick Bet-David is the founder and CEO of Valuetainment, a media company that produces content focused on entrepreneurship, business, and personal development. Through his popular YouTube channel, Bet-David shares insightful interviews with prominent business leaders, athletes, and public figures, offering valuable lessons on success and leadership. His content regularly attracts millions of viewers, making Valuetainment one of the go-to channels for aspiring entrepreneurs and business enthusiasts.

Before establishing Valuetainment, Bet-David founded PHP Agency, a financial services company that offers insurance products and financial advice. His work in the industry helped him build a reputation as a leading voice in business and financial

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Hip-Hop 2 mins read

Molly Santana Signs with Wasserman for Worldwide Representation

Japanese-American artist Molly Santana, born Mya Mini, has signed with Wasserman for worldwide representation, excluding North America. Mike Malak will serve as her point agent, overseeing her growing influence in the global music scene.

Career Highlights: Molly Santana initially gained recognition as a streetwear influencer in 2019, building a strong social media presence before transitioning into music. Her debut single, “Y They Talk Abt Me?”, released in September 2021, marked her entry into the music industry. This was quickly followed by her first EP, Molly’s World, in October 2021, setting the stage for her unique blend of electronic and hip-hop influences.

Santana’s breakthrough continued with her debut mixtape, Neptune, released on November 25, 2022, and her second mixtape, Mélange, on May 26, 2023. These projects showcased her evolving sound, combining atmospheric beats with introspective lyrics.

In 2024, Santana’s

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Sports 2 mins read

Lamar Jackson Signs New Endorsement Deal with Gatorade

NFL star quarterback Lamar Jackson has signed a new endorsement deal with Gatorade, joining the brand’s latest campaign, “You Know We Got ‘IT'”, which revives Gatorade’s iconic tagline, “Is It In You?”. Jackson’s partnership with Gatorade marks another major milestone in his career as he joins a roster of elite athletes representing the brand.

Gatorade’s Campaign and Athlete Lineup: As part of the “You Know We Got ‘IT'” campaign, Jackson will be featured in various commercials and digital content aimed at showcasing the athleticism, determination, and resilience that Gatorade stands for. He joins an impressive lineup of athletes under the Gatorade umbrella, including fellow NFL quarterback Josh Allen, rising basketball star Cooper Flagg, MLB player David

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Sports 2 mins read

Professional Football Player Diana Flores Signs Endorsement Deal with Gatorade

World champion flag football quarterback Diana Flores has signed an endorsement deal with Gatorade, becoming the first flag football athlete to join the Gatorade family. As part of the brand’s latest campaign, “You Know We Got ‘IT'”, Flores will help drive Gatorade’s message as they revive their iconic tagline, “Is It In You?”, signifying a new chapter in Gatorade’s approach to sports and athlete empowerment.

Diana Flores’ Career Highlights: Diana Flores is widely regarded as one of the top athletes in flag football, having earned global recognition as a world champion quarterback. Her leadership on the field and dedication to advancing women’s sports has made her a key figure in flag football’s rise in prominence. In addition to her accomplishments as an athlete, Flores serves on the Gatorade Women’s Advisory Board, helping to champion opportunities for women in sports.

Brand Collaborations: In addition to her new partnership with Gatorade, Flores has previously

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Endorsement Deals 2 mins read

Julianne Moore, Jessica Alba, and Ludacris Join Movado as Brand Ambassadors

Movado has announced that Julianne Moore, Jessica Alba, and Ludacris are the newest brand ambassadors for the luxury watch company. The campaign, featuring the three high-profile celebrities, will be visible throughout the remainder of the year across television, digital, print media, and Movado’s social media platforms.

Campaign and Brand Legacy: Movado has a history of collaborating with influential figures in sports and entertainment. With an impressive roster of ambassadors that includes Pete Sampras, Tom Brady, Derek Jeter, Lily Collins, Amanda Seyfried, and Kerry Washington, Movado continues to align itself with iconic personalities who embody style, elegance, and success.

Julianne Moore’s Brand Endorsements: Academy Award-winning actress Julianne Moore brings her sophisticated presence to Movado. Known for her collaborations with major brands like L’Oréal

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Music 2 mins read

Jamie Foxx Collaborates with BetMGM on New Campaign

BetMGM has teamed up with actor and comedian Jamie Foxx for a new television commercial campaign to promote the upcoming American football season. Foxx, known for his versatility and dynamic performances, takes center stage in the campaign, showcasing BetMGM’s brand identity of “born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right.”

Campaign Details: The campaign features Foxx interacting with himself while impersonating various characters in three TV spots titled Anthem, Second

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Brand Ambassador 2 mins read

Brock Purdy Signs Multi-Year Endorsement Deal with Ariat International

San Francisco 49ers starting quarterback Brock Purdy has signed a multi-year endorsement deal with Ariat International, a leader in innovative western and work footwear and apparel. As Ariat’s newest brand ambassador, Purdy will appear in national TV commercials and social media campaigns, aiming to engage fans and boost brand awareness.

Endorsement Portfolio: In addition to his new partnership with Ariat, Purdy has a growing list of endorsements, including deals with Recover 180, Toyota, Buffalo Wild Wings, and Yerbae, among others. His increasing popularity as the 49ers’ quarterback has made him an attractive figure for brands seeking to connect with sports fans and everyday consumers alike.

Ariat’s Brand Ambassadors: By joining Ariat, Purdy aligns himself with a prestigious group

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Music 2 mins read

Maddix Signs with United Talent Agency for North American Representation

Dutch DJ and producer Maddix has signed with United Talent Agency (UTA) for representation in North America. He continues to be represented by Anna Agency for bookings across the rest of the world, while his management is handled by This Is My House.

Career Highlights: Maddix, known for his energetic and hard-hitting productions, has established himself as a prominent figure in the electronic dance music (EDM) scene. His unique sound, characterized by powerful beats and high-octane drops, has earned him a reputation as a go-to producer for big room house and techno. Maddix has released a string of successful tracks on prominent labels such as Spinnin’ Records and Hardwell’s Revealed Recordings.

His collaborations with renowned artists like Hardwell, Blasterjaxx, and Timmy Trumpet, as well as his solo releases like “Invincible” and “Bella Ciao,” have gained widespread acclaim and support from top DJs around

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Music 2 mins read

Bnny Signs with Red Light Management

Chicago-based indie artist Bnny has signed with Red Light Management, marking a significant step forward in her career. Kim Ross will serve as her point manager, while her bookings are handled by Natasha Parish at Ground Control Touring for the U.S. and Owain Evans at Free Trade Agency for the Europe/UK territory. Her public relations are managed by Jacob Daneman at Pitch Perfect PR for the U.S., and Alex Cull at Brace Yourself PR for Europe/UK.

Career Highlights: Bnny, the

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