Latest News

Football 2 mins read

Haason Reddick Signs with Rosenhaus Sports for Representation

NFL star Haason Reddick has signed with high-profile agents Drew Rosenhaus and Ryan Matha of Rosenhaus Sports for representation, following his recent departure from Creative Artists Agency (CAA), who dropped him last week. Rosenhaus has already begun discussions with the New York Jets in an effort to resolve Reddick’s ongoing contract dispute with the team, expressing hope that a resolution can be reached soon.

Career Highlights: Haason Reddick, a standout linebacker, has earned a reputation as one of the NFL's premier pass rushers. Reddick was drafted 13th overall by the Arizona Cardinals in the 2017 NFL Draft out of Temple University, where he was a dominant force as a defensive player. Although he began his NFL career in Arizona as a versatile linebacker, he truly found his niche as a pass-rusher.

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Film/TV 3 mins read

Conner O’Malley Signs with WME for Representation

Comedian, writer, and actor Conner O'Malley has signed with WME for representation, marking a significant new step in his already thriving career. O'Malley continues to be managed by Rise Management, as he builds on his cult following in the comedy world through his unique, offbeat style.

Career Highlights: O'Malley first gained widespread attention on the now-defunct platform Vine in the early 2010s, where he developed a reputation for his wild, unhinged characters that satirize the money-obsessed, paranoid, and delusional elements of American masculinity. His quick-hit Vine videos often featured him confronting strangers in suits or expensive cars, praising them in absurd, Adam Sandler-esque tones with lines like, “Money is a game and you’re the winner.” These surreal, often bizarre character sketches helped him gain a cult following.

Following his success on Vine,

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Music 2 mins read

Alabama Shakes Sign with Pure Represents for European/UK Representation

Grammy Award-winning rock band Alabama Shakes has signed with Pure Represents for representation across Europe and the UK, expanding their reach in international markets. The band continues to be managed by Red Light Management and currently has over 2.5 million monthly listeners on Spotify. Their most recent release, Until There's Nothing Left, is a collaboration with electronic music producer LP Giobbi, showcasing their continued evolution and ability to experiment across genres.

Career Highlights:Alabama Shakes burst onto the music scene with their debut album Boys & Girls in 2012, which included their breakthrough hit Hold On. The album received widespread critical acclaim and earned the band multiple Grammy nominations, solidifying them as one of the most exciting rock bands of the decade. Their distinct blend of Southern rock, blues, and soul, paired with lead singer Brittany Howard’s powerhouse vocals,

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Film/TV 2 mins read

Jennifer Aniston Collaborates with Pvolve for the Strength Campaign

Pvolve, the innovative workout method that combines functional movement with resistance equipment, has teamed up with renowned actress Jennifer Aniston for their latest brand campaign, Strength. Aniston, a fitness enthusiast, highlights Pvolve’s patented fitness equipment in the campaign, which aims to educate women on the importance of resistance training for building both physical and mental strength at every stage of life. Pvolve, a workout designed by women for women, has made it its mission to empower women through functional fitness.

The campaign was shot by celebrity photographer Zoey Grossman at Milk Studios in Los Angeles, capturing Aniston’s commitment to strength and wellness. Pvolve’s campaign featuring the actress will be visible across out-of-home advertising, including billboards in major metropolitan areas, in-studio windows, and on digital and social media platforms. With over 45 million followers on Instagram, Aniston is also promoting

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Film/TV 2 mins read

Zendaya & On Collaborate on Campaign Focused on the Power of Movement

https://www.youtube.com/watch?v=DTwlnIu2gvA

Swiss sportswear brand On has teamed up with award-winning actress and artist Zendaya for a series of short films as part of their Fall/Winter 2024 Movement Collection campaign. After announcing a multi-year partnership over the summer, Zendaya became the face of the brand, bringing her star power and personal connection to the importance of movement and well-being.

Following their first campaign, Dream Together, which focused on how sport and movement unite people, On and Zendaya have returned to emphasize

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Management Signings 2 mins read

Lance Gross Signs with M88 for Management

Actor, producer, and photographer Lance Gross has signed with M88 for management, further expanding his illustrious career in Hollywood. He will continue to be repped by Gersh as his agency, adding M88 to his team as he continues to build on his diverse body of work.

Career Highlights: Lance Gross is best known for his role on Tyler Perry’s long-running sitcom House of Payne, where he played the character Calvin Payne, a role that earned him four NAACP Image Awards for Outstanding Supporting Actor in a Comedy Series. His success on House of Payne cemented his place as a prominent figure in television comedy.

In addition to his work on House of Payne, Gross has appeared in a wide range of TV series, including starring in Fox’s Our Kind of People, produced by Lee Daniels, where he shared the screen with Yaya DaCosta, Morris Chestnut, and Joe Morton. His other TV

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Basketball 2 mins read

Cameron Brink Signs New Endorsement Deal with Gorjana

https://www.youtube.com/watch?v=EzdkJkyHMhM

Laguna Beach-based jewelry brand Gorjana has announced WNBA star Cameron Brink as their newest brand ambassador. As the No. 2 overall draft pick for the Los Angeles Sparks, Brink’s partnership with Gorjana highlights her growing influence both on and off the court. She becomes the brand’s second professional athlete ambassador, joining top-ranked tennis star Jessica Pegula, who began collaborating with the brand in 2023.

Founded by Jason and Gorjana Reidel in 2004, Gorjana has become a beloved nationwide jewelry

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Music 2 mins read

Westside Gunn Collaborates with Saucony on New Sneaker Line

Westside Gunn, the Buffalo-born rapper and mastermind behind Griselda Records, has revealed an exciting new collaboration with Saucony. Taking to Instagram, Gunn shared behind-the-scenes glimpses of the development process for his upcoming sneaker designs with the brand. Two standout models, the ProGrid Omni 9 and ProGrid Triumph 4, are currently in production, with Gunn bringing his bold and colorful vision to the footwear. The ProGrid Omni 9 features a striking orange and red color scheme, while the ProGrid Triumph 4 boasts a vibrant blue and yellow palette.

Westside Gunn’s Influence and Vision: Known for his artistic flair and keen sense of style, Westside Gunn’s partnership with Saucony is a natural extension of his influence in both music and fashion. As the visionary behind Griselda Records, Gunn has not only brought raw, gritty East Coast rap back to the forefront of hip-hop, but he’s also expanded his reach into streetwear with his Flygod fashion line. His ability to blend high

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Hip-Hop 2 mins read

Nettspend Signs with WME

Rising artist Nettspend has signed with WME as his new booking agent. Managed by Grade A Productions and with PR handled by Dark Matter Media, Nettspend is making waves with his unique sound and viral success. His most recent release, FCK SWAG*, dropped independently this month and continues to build momentum as he solidifies his place in the underground music scene.

Career Highlights and Musical Journey: Nettspend, who originally started his music career under the name 6unner in October 2022, first released his debut track #nemk exclusively on SoundCloud. By the end of that year, he rebranded as Nettspend and began attracting attention for his genre-blending style and raw energy. On May 28, 2023, Nettspend released his debut mixtape KiCKDOOR, under the Nitemare imprint led by David Shawty and Yungster Jack, and also associated with

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Africa 2 mins read

Lojay Signs New Endorsement Deal with Coca-Cola Nigeria

Nigerian Afrobeats star Lojay has signed an exciting new endorsement deal with Coca-Cola Nigeria, officially becoming the latest local face of the global beverage brand. The musician shared the news with his over 400,000 Instagram followers, confirming his role as brand ambassador and promoting Coca-Cola’s new Wozzaah flavor.

His involvement with Coca-Cola will see him participate in various advertising campaigns as the company rolls out the limited-edition flavor, which promises a “tropical blaze-flavoured taste adventure.”

Coca-Cola and Africa’s Creativity: Wozzaah, described by Coca-Cola as a flavor inspired by Africa’s creativity, is the latest in a line of initiatives the company has launched to tap into the cultural and artistic vibrancy of the African continent. In a teaser video shared on social media, Lojay asked, “If you had to ask what Africa tastes like, what would your answer be?” This collaboration marks another milestone in Lojay’s

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