Latest News

K-Pop 2 mins read

JEON SOMI Signs New Endorsement Deal with REVOLVE

Multifaceted South Korean-Canadian K-pop artist JEON SOMI has signed a new endorsement deal with REVOLVE, becoming the brand’s first-ever global brand ambassador. Known for her trendsetting style and music, SOMI will kick off the partnership with an exclusive, 90s-chromatic-inspired campaign. This collaboration marks a major step for REVOLVE as they continue to expand their global influence.

As part of the partnership, REVOLVE will release a curated edit featuring items handpicked by JEON SOMI herself, reflecting her signature fashion sense. The edit will include a custom look created specifically for the JEON SOMI x REVOLVE campaign, offering fans a glimpse into her iconic style. In addition to the fashion collaboration, SOMI will also lend her music to REVOLVE's creative marketing campaigns, social media content, and special appearances, giving fans an even closer look at her life and style.

Previous Brand Collaborations:JEON

Read More
Sports 2 mins read

Shaquille O’Neal Signs New Endorsement Deal with DraftKings

Basketball legend Shaquille O’Neal has signed a new endorsement deal with DraftKings, joining the sports betting giant as its latest brand ambassador. In this role, Shaq will not only promote DraftKings’ brand but also bring his vast basketball expertise and insight into media opportunities and activations. Leveraging his immense popularity as one of the most beloved athletes in America, Shaq will help solidify DraftKings' presence in the competitive sports betting landscape.

DraftKings is currently locked in a tight competition with rival FanDuel for dominance in the expanding sports betting space in the United States. As overseas competitors retreat from the market, DraftKings and FanDuel have emerged as the leading players, seeking to capture an ever-growing audience. Shaq’s endorsement comes at a crucial time, offering DraftKings a significant boost as they continue to carve out their market share.

Shaq’s Legacy and Brand Collaborations:

Read More
Rock 2 mins read

Bush Signs with Sound Talent Group for Representation

British rock band Bush has signed with Sound Talent Group for worldwide representation, excluding North and South America. The band continues to be managed by Stole The Show Management, with PR handled by 2b Entertainment. Bush’s most recent album, The Art of Survival, was released in 2022 via BMG, further cementing their legacy as one of the defining rock bands of their era.

Career Highlights:Formed in London in 1992, Bush rose to fame in the mid-1990s with their debut album Sixteen Stone (1994), which became a massive success, particularly in the United States. The album featured iconic singles like Glycerine, Comedown, and Machinehead, which defined the post-grunge era and helped the band achieve multi-platinum status.

Bush continued their success with albums

Read More
New Signings 2 mins read

Justin-Lee Schultz Signs with WME for Representation

Justin-Lee Schultz, a young musical prodigy known for his mastery of the piano, has signed with WME for representation. He continues to be managed by Prominent Brand + Talent. Born on February 8, 2007, in Johannesburg, South Africa, Justin-Lee has shown exceptional talent from a very young age, receiving an endorsement from Yamaha, South Africa, when he was just five years old. His early performances alongside his father set the foundation for his impressive musical career.

Career Highlights and Collaborations:Justin-Lee Schultz released his debut single My Playground on December 1, 2018, and soon signed with Shanachie Records in December 2019. His debut album GRUV KID, released on November 13, 2020, features a host of renowned musicians including Najee, Bob James, Jonathan Butler, Gerald Albright, and more. The album showcased his incredible versatility, blending genres like jazz, R&B, blues,

Read More
New Signings 2 mins read

Dear Seattle Signs with Sound Talent Group

Australian indie rock band Dear Seattle has signed with Sound Talent Group for worldwide representation, excluding Europe, the UK, Australia, and New Zealand. In these regions, they continue to be represented by Upsurge Artists in Europe and Select Music in Australia and New Zealand. The band is managed by Base Level One and is building momentum with their latest release, the four-song EP Evergreen, which dropped this month via Domestic La La.

Career Highlights:Dear Seattle first made waves in the Australian music scene with their energetic blend of grunge-inspired rock and emotionally charged lyrics. Since their formation, the band has gained a strong fanbase thanks to their powerful live performances and raw, honest songwriting.

Their debut album, Don’t Let Go (2019), was well received, showcasing

Read More
Film/TV 2 mins read

Christina Milian Signs with Wolf-Kasteler Public Relations for PR

Singer, actress, and entrepreneur Christina Milian has signed with Wolf-Kasteler Public Relations to handle her public relations, further elevating her presence in the entertainment world. Milian continues to be represented by United Talent Agency (UTA) and is managed by Milian Management, as she takes on new projects and ventures.

Career Highlights:Christina Milian rose to fame in the early 2000s with hit singles like AM to PM and Dip It Low, earning her widespread recognition in the pop and R&B music scene. In addition to her music career, she has made a successful transition into acting, with starring roles in films like Love Don’t Cost a Thing, Bring It On: Fight to the Finish, and Netflix’s Falling Inn Love.

Milian is also set to

Read More
Music 2 mins read

Big Sean Signs with United Talent Agency (UTA)

Grammy-nominated rapper Big Sean has signed with United Talent Agency (UTA) for representation, with Matt Meyer, Jeremy Zimmer, and Mike G as his point agents. This move comes as part of Big Sean’s recent efforts to rebuild his team, following a change in management in July and the hiring of a new PR agency in September. Now, with UTA as his new agency, Big Sean is poised to take his career to new heights.

Career Highlights and Recent Releases:Big Sean, one of the most successful rappers of the past decade, rose to prominence after signing with Kanye West's G.O.O.D. Music label in 2007. He gained widespread recognition with hits

Read More
Brand Ambassador 2 mins read

Nicky Jam Signs Endorsement Deal with Rewind It 10

Latin music superstar Nicky Jam has signed an endorsement deal with Rewind It 10, the beard dye brand founded by Fat Joe. As the latest ambassador for the brand, Nicky Jam joins an impressive roster of celebrities, including DJ Khaled, NFL star Travis Kelce, model Tyson Beckford, R&B singer Tank, and MMA fighter Stephen “Wonderboy” Thompson, among others.

Nicky Jam's signature dark brown beard dye coloring package is now available for purchase at major retailers such as CVS, Sally Beauty, Amazon, and on the Rewind It 10 website. Known for his music hits like X

Read More
Sports 3 mins read

Professional Basketball Player Rebecca Allen Becomes New Brand Ambassador for Jeep

Australian basketball player Rebecca Allen has been named the new brand ambassador for Jeep, bringing her dynamic presence on and off the court to the iconic automotive brand. Known for her versatility and toughness, Allen currently plays for the Phoenix Mercury in the WNBA and continues to build a reputation as a top-tier athlete and leader.

Career Highlights: Rebecca Allen has had a distinguished basketball career both in the WNBA and internationally. She represented the Australian Women's basketball team, the Opals, in the 2020 Tokyo Olympics, helping lead her team to the quarterfinals. On the domestic front, Allen has had a successful run in the Women's National Basketball League (WNBL) in Australia, playing for teams like the Dandenong Rangers, Melbourne Boomers, and the South East Queensland Stars. Notably, in 2014, she was awarded the WNBL Robyn Maher Defensive Player of the Year, showcasing her impact on both ends of the court.

Her achievements

Read More
Music 3 mins read

Karina, Louis Partridge, and Maya Hawke Collaborate with Prada on New Holiday Campaign

https://www.youtube.com/watch?v=_exlsLrJv-w

Prada has unveiled its latest holiday campaign, featuring a star-studded lineup of familiar faces, including K-pop star Karina (of Aespa), British actor Louis Partridge, and American actress Maya Hawke. Joining them is actor Kelvin Harrison Jr., with all of the talents photographed by renowned photographer Willy Vanderperre. The campaign showcases a unique and festive concept, with Prada’s signature “Trick”

Read More