Latest News

Basketball 2 mins read

Jalen Brunson Signs Multiyear Endorsement Deal with BodyArmor

New York Knicks point guard Jalen Brunson has signed a multiyear endorsement deal with BodyArmor, further expanding the brand's roster of athletes. The sports drink company will feature Brunson prominently in its upcoming social media and out-of-home advertising campaigns. The campaign is set to celebrate Brunson’s rise from his high school days, through his championship run at Villanova, and into his successful NBA career.

BodyArmor’s Expanding Roster: Brunson joins a list of notable NBA stars already working with BodyArmor, including Donovan Mitchell of the Cleveland Cavaliers and Trae Young of the Atlanta Hawks. The brand has a diverse roster of athletes across the NBA, WNBA, NHL, NFL, and MLB, further solidifying its presence in the sports world.

New York Connection:

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Campaigns 2 mins read

Megan Thee Stallion Collaborates with True Religion for Holiday Campaign

Three-time Grammy-winning rapper Megan Thee Stallion has signed on as the face of True Religion’s latest holiday campaign. Known for her dynamic presence in both music and fashion, Megan joins True Religion in a collaboration that also features rapper Hunxho. This campaign represents a significant moment for the brand, as it takes a 360-degree approach to reach its audience across multiple platforms.

Campaign and Marketing Approach: The holiday campaign, which debuts on Tuesday, will extend beyond traditional advertising. It includes out-of-home marketing, a social media takeover by influencer Dudette, and holiday-inspired Q&A sessions featured on True Religion’s website and app. Additionally, paid content will be visible on CTV television, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook, and across various audio platforms, ensuring wide coverage across digital and social media spaces.

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Music 2 mins read

Real Boston Richey Signs with UTA for Representation

Rising rapper Real Boston Richey has officially signed with United Talent Agency (UTA) for representation, marking another key step in his expanding career. Continuing to be managed by King Watson, who also assists with his bookings, Richey remains signed to Epic Records, where he has been making waves with his distinctive sound and rapid success in the hip-hop scene.

Career Highlights: Hailing from Tallahassee, Florida, Real Boston Richey (born Jalen Taheen Foster) burst onto the rap scene in 2022. His breakout mixtape Public Housing, released under Freebandz and Epic Records, debuted at No. 60 on the Billboard 200. The project showcased Richey’s knack for storytelling and gritty Southern rap, drawing comparisons to trap heavyweights. Following that, he released Public Housing Pt. 2 in 2023, which solidified his presence,

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Endorsement Deals 2 mins read

Central Cee Collaborates with Nike on Air Max 95 Sneaker Release

British rapper Central Cee is teaming up with Nike for an exciting new sneaker collaboration, set to drop during the holiday season of 2024. The collaboration focuses on the iconic Nike Air Max 95, blending Central Cee’s urban style with Nike’s renowned sportswear heritage. The result is a sleek, bold sneaker that fans and sneakerheads alike will be eager to get their hands on.

Sneaker Design Details:The Air Max 95 will feature a captivating color scheme, combining black, red bronze, and various shades of grey. The sneaker's premium design includes Anthracite nubuck panels on the sides, which give it a sleek, luxurious feel. Accents of metallic red bronze will add a pop of color, highlighting key areas such as the backtab, eyelets, tongue, and the visible Air cushioning units.

The collaboration also features a unique touch with a metal hang tag showcasing a graffiti-inspired Syna design, reflecting Central Cee’s artistic vibe and connection to street culture.

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Basketball 2 mins read

Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson Collaborate with PUMA for New Campaign

PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete's personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.

The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season,

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Sports 2 mins read

Cam Thomas Signs Endorsement Deal with KICKS CREW

Brooklyn Nets guard Cam Thomas has signed a new endorsement deal with KICKS CREW, further cementing his status as a rising star in the sneaker community. Known for his impressive sneaker rotation on the court, the 23-year-old athlete has made headlines for his evolving style, switching from adidas to Nike early in his career. Now, as the newest brand ambassador for KICKS CREW, Thomas joins a growing roster of professional athletes and global stars, including NBA legends Kyrie Irving, Damian Lillard, and rising talent Jamal Shead.

KICKS CREW Partnership and Cam Thomas’ Sneaker JourneyThis collaboration with KICKS CREW grants Thomas access to a wide range of products from the brand’s extensive catalog, featuring exclusive drops and high-profile brand collaborations. As a true sneaker enthusiast, Thomas will now have even more opportunities to curate

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Fashion 2 mins read

BTS’ Jin Signs New Endorsement Deal with Alo Yoga

BTS member Jin has been named the newest global ambassador for Alo Yoga, marking another significant collaboration for the K-pop superstar. This partnership comes as Alo Yoga expands its presence in South Korea, with plans to open its first flagship store in Seoul's Dosan Park in April 2025. The official campaign featuring Jin will launch in early 2025, positioning him at the forefront of the brand’s introduction to the Korean market.

Alo Yoga’s Expansion and Jin’s Influence: As Alo Yoga continues its global expansion, Jin’s role as a brand ambassador is a major step in connecting with Korean consumers. Known for his global influence and dedicated fanbase, Jin is expected to play a pivotal role in elevating the brand’s visibility in South Korea and beyond.

Other Brand Collaborations: Jin’s partnership with Alo Yoga follows a series of high-profile endorsements. In July 2024, he was named a brand ambassador for luxury French jewelry house

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Electronic 2 mins read

KI/KI Signs with Wasserman for Representation

Amsterdam-based DJ and producer KI/KI, real name Kiki Wesselo, has signed with Wasserman for representation across North and South America. She continues to be managed by Good Life Management, as her career reaches new heights in the global electronic music scene. Known for her energetic acid and trance sets, KI/KI has been making waves with her ability to blend old classics with new music, creating an unforgettable experience for her audiences.

Career and Background: KI/KI first broke onto the scene in 2018 with her debut gig at the queer party SPIELRAUM at Radion in Amsterdam. Raised in the Netherlands, she was introduced to music at a young age, listening to trance legends like Armin van Buuren, Faithless, and Tiësto through her father. Her passion for becoming a DJ started at age 15 when her boyfriend encouraged her to start producing music. Initially focused on techno, KI/KI honed her craft, learning the intricacies of DJing while

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Film/TV 2 mins read

Camilla Belle Signs with Buchwald for Representation

Actress Camilla Belle has signed with Buchwald for representation, continuing to be managed by Strand Entertainment. Belle, known for her versatility across a range of film and television roles, has recently gained attention for her recurring role on Law & Order: Organized Crime opposite Christopher Meloni. In the show’s third season, Belle and Gus Halper portrayed the New York City power couple Pearl Serrano and Teddy Silas, adding to her impressive resume of television work. She also appeared in Hulu’s Dollface alongside Kat Dennings, Brenda Song, and Shay Mitchell.

Career Highlights: Camilla Belle’s acting career began at a young age with her role in A Little Princess, working with Academy Award-winning filmmaker Alfonso Cuarón. She went on to play the lead role in the remake of the 1979 thriller When A Stranger Calls, directed by Simon West. Belle further showcased her acting range in the sci-fi

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Music 2 mins read

Chandler Leighton Signs with The Familie for Management

Rising alternative pop artist Chandler Leighton has signed with The Familie for management, further expanding her career in the music industry. She continues to be represented by Pinnacle Entertainment as her agency. Known for her emotive voice and powerful songwriting, Chandler has made a significant impact through her collaborations with notable artists like ILLENIUM, cementing her status as a force in the alternative pop scene.

Career Highlights: With 1.4 million monthly listeners on Spotify, Chandler Leighton has gained widespread attention for her music. Her hit song When You Say My Name has amassed over 46 million streams, showcasing her ability to connect with listeners through deeply personal and relatable lyrics. Chandler’s collaborations with electronic music heavyweight ILLENIUM have further boosted her visibility and helped solidify her presence within the music world.

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